Background Attributes

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Background Attributes
NUSARESEARCH
PANEL ATTRIBUTES
April 2013
An active managed panel of PT. Nusaresearch
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About PT. Nusaresearch
11,000
International strategic partner of online market research Indonesia.
CURRENT ACTIVE PANEL
MEMBERS (April 10th,2013)
Founded in January 2013, PT. Nusaresearch provides the most comprehensive online
Indonesia
MEMBERS OF ONLINE PANEL
11,000
market research solutions, maximizes support for strategic decision making of
Indonesian local and global partners with optimal cost.
About Nusaresearch
High quality Indonesia online market research Panel
Nusaresearch is the proprietary panel of PT. Nusaresearch located in Jakarta, Indonesia.
Established since April 2011, Nusaresearch panel has reached the number of 10,000
members in April 1st, 2013 and growing continuously. This document of panel attributes
is for Market Research companies and business professionals' reference.
®2013 PT. Nusaresearch
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Panelists nationwide
11,000
10th April 2013
Nusaresearch Panel
The Indonesian panel at a glance
JAWA BARAT.
20.2%
JAWA TIMUR.
16.0%
DKI JAKARTA.
10.8%
By social economic regions
Kepulauan Maluku Dan Papua
0.4%
Pulau Sulawesi
5.0%
Pulau Kalimantan
5.2%
Pulau Nusa Tenggara Dan Bali
3.3%
Pulau Jawa
Pulau Sumatera
®2013 PT. Nusaresearch
69.2%
16.8%
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Background Attributes
Gender
Age
Male
Female
31.1%
27.7%
26.8%
21.9%
Male
22.0%
18.1%
17.7%
Female
73.2%
11.0%
10.3%
11.0%
10.0%
9.6%
6.2%
1.9%1.5%
16_19 20_24 25_29 30_34 35_39 40_49 50 years
years old years old years old years old years old years old old and
older
Marital status
Children status
60.8%
54.0%
Single
Married
44.4%
Divorced
1.1%
Widowed
0.5%
19.3%
13.5%
4.9%
No child
®2013 PT. Nusaresearch
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2
3
0.9%
0.4%
4
5
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Background Attributes
Monthly personal income
MPI (students & unemployees exluded)
Over Rp. 30,000,000
0.5%
Over Rp. 30,000,000
0.6%
Rp.15,000,001 - Rp. 30,000,000
1.0%
Rp.15,000,001 - Rp. 30,000,000
1.3%
Rp. 5,000,001 - Rp. 15,000,000
Rp. 2,500,001 - Rp. 5,000,000
Rp. 5,000,001 - Rp. 15,000,000
8.8%
Rp. 2,500,001 - Rp. 5,000,000
20.3%
Under Rp. 2,500,000
69.4%
Monthly household income
Over Rp. 30,000,000
12.8%
28.5%
Under Rp. 2,500,000
56.8%
Educational level
Master
1.8%
2.5%
Bachelor
Rp. 15,000,001 - Rp. 30,000,000
Rp. 5,000,001 - Rp. 15,000,000
4.1%
48.7%
Diploma
Vocational school
20.9%
13.0%
5.4%
High school
Rp. 2,5,000,000 - Rp. 5,000,000
Secondary school
26.4%
Elementary school
Under Rp. 2,500,000
®2013 PT. Nusaresearch
46.8%
Others
26.7%
2.0%
0.2%
1.4%
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Background Attributes
Employment status
Career
Teaching / Lecturing
Student
23.2%
Officer / Executive
20.2%
Entrepreneur
15.7%
Unemployment / Seeking
employment
6.3%
Government office worker
5.7%
House wife / Homemaker
4.8%
Part-timer
4.4%
Retired
0.5%
Self-employed
0.0%
Others
Office administration
6.9%
Banking & Financing service
5.9%
IT - Software
5.0%
Sales / Client Service Management
4.7%
Trading and Distribution
4.2%
Electrical / Electronic / Mechanical
3.1%
Accounting / Finance
3.1%
9.7%
Professional
Marketing
3.1%
Building / Construction (Architeture)
2.3%
Architecture / Interior Design
1.9%
Building, Civil, Construction (Engineering)
1.4%
Telecommunications
1.4%
Network Administration
1.3%
IT - Hardware
1.2%
Freight / Logistics
1.2%
Business Development
1.2%
Food & Beverages (exclude alcohol)
1.1%
Art / Design
1.1%
Internet / Online Media
0.9%
Food & Beverages
0.8%
9.6%
Working Industry
®2013 PT. Nusaresearch
Office Administration
Education / Training
Sales / Marketing Service
Information Technology
Finance / Banking / Insurance
Wholesale / Retail
Engineering
Media / Art / PR / Communications
Architecture / Building / Construction
Manufacturing industry
Aviation / Travel / Hospitality / Restaurant
Hospital / Medical / Pharmaceutical
Industrial Production / Automobile / Oil / Gas
Transportation / Logistics
Government and Public Administration
Others
8.2%
11.1%
9.9%
9.4%
8.3%
7.7%
6.4%
5.5%
5.1%
4.4%
3.2%
2.5%
2.5%
2.3%
1.9%
1.2%
Aviation
0.7%
Tourism / Travel Agency
0.6%
Hotels & Resorts
0.6%
Accounting / Audit / Tax service
0.6%
High Techonology
0.6%
Pharmacist
0.6%
Insurance
0.6%
Finance Investment
0.5%
Ad / PR / Promotion
0.5%
Others
18.5%
35.1%
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Background Attributes
House model
Household member
61.1%
24.1%
21.6%
17.9%
11.0%
19.9%
9.0%
18.4%
8.0%
4.0%
1.8%
0.5%
Private house Rent house
Others
Apartment
Number of cars owned
Living
alone
2
3
4
5
6
7
8
0.7%
1.9%
9
10
Number of motorbikes owned
81.7%
56.5%
22.6%
16.2%
16.4%
None
®2013 PT. Nusaresearch
1
1.2%
0.5%
0.3%
2
3
Over 3
3.6%
None
1
2
3
1.1%
Over 3
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Background Attributes
Number of mobiles owned
Most often used bank
57.6%
28.8%
7.1%
1.7%
None
1
2
3
4.9%
Over 3
Social network using
38.7%
Google+
31.5%
Youtube
17.5%
Kaskus
7.5%
Instagram
6.6%
®2013 PT. Nusaresearch
4.9%
Tumblr
2.5%
Pinterest
2.1%
Others
26.7%
Smartfren
29.7%
Telkom flash
27.3%
Tri
18.7%
XL
15.1%
9.3%
Foursquare
Line
15.5%
13.3%
10.5%
8.7%
7.9%
7.7%
7.6%
5.6%
4.7%
4.7%
3.5%
2.5%
2.4%
2.0%
1.8%
1.8%
1.7%
1.3%
1.2%
1.1%
55.4%
Twitter
Linkedin
46.1%
25.2%
Internet provider
96.2%
Facebook
Kompas
Jawa Pos
Tribun
Seputar Indonesia
Harian Indonesia
Media Indonesia
Republika
Sindo
Koran Tempo
Top skor
Poskota
Merdeka
Indo Pos
Rakyat Merdeka
The Jakarta Post
Jurnal Nasional
Suara Pembaruan
Lampu Merah
Investor daily
Koran Jakarta
Pelita
Suara Harapan
Others
3.8%
Axis
9.6%
Telkomflexi
9.2%
IM2
AHA
Others
5.1%
4.3%
21.2%
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Background Attributes
Online newspapers reading
Detik.com
Newspapers / magazines reading
80.8%
Kompas
46.1%
Jawa Pos
Kompas.com
41.4%
25.2%
Tribun
15.5%
Seputar Indonesia
13.3%
Harian Indonesia
Okezone.com
36.4%
Vivanews.com
35.8%
Liputan6.com
Metrotvnews.com
16.6%
12.2%
Media Indonesia
Antaranews.com
Lintasberita.com
Thejakartapost.com
Others
®2013 PT. Nusaresearch
10.4%
6.8%
5.3%
2.5%
6.3%
8.7%
Republika
7.9%
Sindo
7.7%
Koran Tempo
7.6%
Top skor
5.6%
Poskota
4.7%
Merdeka
4.7%
Indo Pos
Tempo.com
10.5%
3.5%
Rakyat Merdeka
2.5%
The Jakarta Post
2.4%
Jurnal Nasional
2.0%
Suara Pembaruan
1.8%
Lampu Merah
1.8%
Investor daily
1.7%
Koran Jakarta
1.3%
Pelita
1.2%
Suara Harapan
1.1%
Others
26.7%
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Panelists nationwide
11,000
Sub-panel
Panel quality management
Nusaresearch panel reached the number of 11,000 mebers in April 1st, 2013.
Continuously, PT. Nusaresearch improves our system and panel recruitment methods to
ensure that our clients can always access “The right people, at the right time”.
Process
Quality management is carry on by various techniques include system and personnel .
Register

Personal account at Nusaresearch site is mandatory

Basic profile confirming is required with activate link through email

Unique mobile phone number required

Suspicious information is censored by direct contact through mobile number
Survey participating
®2013 PT. Nusaresearch

Fraudulent respondents are identified by TRAP question in our common survey

Direct call for invitations is applied in customized survey

Bad responses, speeders are checked through data cleaning

Bad responses will be flagged "Bad" or "Medium" survey response status

Being "Bad" rated 3 times and “Medium" rated 9 times will be “Blacklisted”
10
Panelists nationwide
11,000
Sub-panel
Process
Incentives exchange

Members are called directly to check for ineligibile at the visualized points exchange
time

Unreal members will be “Blacklisted”

Several studies without incentives are also conducted
Member status validation

Members are asked to update profile every 6 months

Members who do not login or take part in any survey for 200 days would be
changed status into "Inactive“

®2013 PT. Nusaresearch
“Blacklisted” members will be deleted from systems after 3 months
11
PT. Nusaresearch
Grand Slipi Tower, Jl. S. Parman Kav. 22 - 24, Slipi, Jakarta Barat, JKT, Indonesia
Tel: +62 21 2902 2227 Fax: +62 21 2902 2244
http://www.nusaresearch.com/
Send you requests to [email protected] for more information
of Indonesian panel feasibility.
®20133 PT. Nusaresearch
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