Presentación de PowerPoint

Transcription

TRIBUTE TO STEPHEN HAWKING
BEYOND THE HORIZON
27 June– 2 July, 2016
Tenerife, Canary Islands, Spain
DOSSIER DE PATROCINIO
INSPIRATION
KNOWLEDGE
INNOVATION
SCIENCE
MUSIC
ASTRONOMY
GENETICS
CINEMA
EDUCATION
BIOLOGY
ECONOMICS
BIOCHEMISTRY
ART
TECHNOLOGY
PROGRESS
STARMUS 2016,
AN EVENT OF COSMIC DIMENSIONS
12 Nobel prize-winners attending
7 astronauts speaking
1600 attendees
10 different nationalities
1230M potential audience
equivalent advertising value of
200M€ estimated
the media coverage (67M€ for Starmus III
media actions to date)
Media coverage in the UK, Germany,
France, Italy, Austria, Russia, Brazil,
Argentina, Colombia ...
CONTENTS
What is Starmus?
Starmus is science
Starmus is music
A brief history of Starmus
Starmus I
Starmus II
Starmus III
Beyond the horizon
Keynote speakers
Starmus venue
Why join Starmus
Sponsorship
Events
Communication plan
Tailor-made actions
Budgets
Annex I. Media impact
Annex II.Video summary of Starmus 2014
WHAT IS STARMUS?
•A meeting at which the most brilliant minds on the planet
transmit their passion for knowledge.
•A festival that uses science and music to convey a passion
for knowledge to the general public.
•A unique experience, a symbiosis between exclusive talks
and once-in-a-lifetime concerts
SPONSORSHIP
DOSSIER
WHAT IS STARMUS?
STARMUS BRINGS SCIENCE TO THE PEOPLE
Starmus brings together some of the most
brilliant scientific minds of our time, under the
same sky, with the goal of sharing their passion
for knowledge with the whole world.
•17 Nobel prize-winners over the three editions
•Cosmonauts and astronauts, physicists,
astrophysicists, chemists, biologists, engineers,
economists and communicators
WHAT IS STARMUS?
STARMUS
IS MUSIC
Music is Starmus's other cornerstone. Like
science, it has the power to inspire.
•Peter Gabriel, member of the Advisory Board
•Brian May, member of the Advisory Board.
The former Queen guitarrist has been at all
editions and his concert is one of the star
events
•Other stars of the music world, such as
keyboardist Rick Wakeman, pianist
Alexandros Hahalis, soprano Katerina Mina,
and bands Tangerine Dream or NoSound.
A brief history
of Starmus
A BRIEF HISTORY OF STARMUS
2011
50 YEARS IN SPACE
STARMUS I
The first edition paid homage to Yuri Gagarin, the first human to venture into
space.
Astronauts and cosmonauts from the two space powers, Russia and the US,
including Neil Armstrong, Alexei Leonov, Buzz Aldrin and Victor Gorbatko,
participated in this tribute, amid the talks and events in June 2011
Buzz Aldrin at Starmus I
320 attendees
ages 35-65
A BRIEF HISTORY OF STARMUS
2014
BEGINNINGS. THE MAKING OF THE MODERN COSMOS
STARMUS II
Under the title "Beginnings: the making of the modern cosmos”, with
Stephen Hawking as the keynote speaker, the line-up included three
Nobel prize-winners, three cosmonauts and leading scientists and
science writers, plus the great Brian May once again.
•
•
•
170M€ equivalent publicity value
Potential media audience: 2 billion
Media coverage in the UK, Germany, France, Italy
800 attendees
ages 45-65
III
“I greatly enjoyed the STARMUS festival. It is a combination of
science and rock music, both of which I love. I hope there is a
STARMUS next year, and you invite me. In a world beset by so
many terrible problems, and so lacking in solutions, STARMUS
offers a ray of hope. “
Stephen Hawking
BEYOND THE HORIZON STARMUS 2016
In its third edition, Starmus goes "far beyond the horizon" and pays tribute to Stephen Hawking, a scientist for the
ages who has played a unique role in conveying science and the excitement of progress to the general public.
In addition to his contribution as a theoretical physicist, he is one of the great examples of humanity exceeding
adversity in our time and an inexhaustible source of inspiration.
For this homage, Starmus has confirmed the attendance of 12 Nobel prize-winners in a number of disciplines
SPEAKERS AT STARMUS 2016
Stephen Hawking
Theoretical physicist, bestselling author of popular science
books and a major populariser
of science in the 20th century.
Brian May
Founder of legendary band
Queen, he holds a PhD in
Astrophysics
Alexei Leonov
Commander of the ApolloSoyuz mission, he was the first
cosmonaut to perform a space
walk
Neil deGrasse Tyson
Astrophysicist and writer on
science. He presented the
follow-up Cosmos programme
Garik Israelian
Astrophysicist at the Institute of
Astrophysics of the Canary
Islands (Spain) and the creative
director and spiritual father of
the Starmus
Sir Martin Rees
Britain's Astronomer Royal, he
has written eight books about
the cosmos (six for the general
public)
SPEAKERS AT
STARMUS 2016
Brian Schmidt
Astrophysicist, Nobel prizewinner (2011) for demonstrating
that the expansion of the
universe is accelerating.
Neil Turok
Physicist, focused on the Big
Bang, who works to support
mathematics in Africa.
Russell Schweickart
NASA astronaut; he piloted the
lunar module on the Apollo 9
mission (1969)
Harold Kroto
Chemist, Nobel prize-winner
(1996) for discovering fullerene,
and also a graphic designer.
Kip Thorne
US theoretical physicist, a world
authority on the theory of
relativity.
Adam Riess
Astrophysicist; he won a Nobel
prize (2011) for discovering that
the expansion of the universe is
accelerating.
SPEAKERS AT
STARMUS 2016
Jill Tarter
Astronomer, former director of
SETI (search for extraterrestrial
intelligence)
Carol W. Greider
Biochemist, she won a Nobel
prize in 2011 for her contribution
to molecular biology and
genetics
Eric Betzig
Chemist; Nobel prize for
developing super-resolved
fluorescence microscopy.
Chris Hadfield
Canadian astronaut, director of
the International Space Station
in 2012
David Gross
Physicist and string theorist; he
won a Nobel prize for
discovering asymptotic freedom
Robert Williams
Astrophysicist, speaker on the
discoveries made with the
Hubble telescope and NASA
probes
SPEAKERS AT
STARMUS 2016
Edvard Moser
Neuroscientist who won the
Nobel prize for research into the
brain's positioning system
Robert Wilson
Physicist, awarded the Nobel
prize for discovering cosmic
microwave background
radiation
May-Britt Moser
Neuroscientist; she won the
Nobel prize for discovering the
brain's "GPS" system
Garrett Reisman
Engineer and NASA astronaut;
he was a member of Expedition
17 to the ISS.
Michael López-Alegría
Hispano-American astronaut; he
holds the record for the secondlongest time in space by a US
astronaut (215 days)
Sergey Alexandrovich Volkov
Russian cosmonaut, a member
of two missions on the
International Space Station
SPEAKERS AT
STARMUS 2016
Steven Balbus
Astrophysicist, winner of the
Shaw Prize (known as the
"Nobel of the East")
Richard Dawkins
Evolutionary biologist, writer of
books about science and
religion.
Joseph Stiglitz
Awarded two Nobel prizes, one
as an economist and the other
as a member of the IPCC
François Englert
Physicist; he won the Nobel
prize for discovering the Higgs
mechanism.
Brian E. Cox
Particle physicist, science writer
and researcher at CERN's LHC.
Claude Nicolier
Physicist and astronaut, having
flown missions on the Atlantis,
Columbia, Discovery and
Endeavour shuttles
“Let us hope that our grandchildren at our age can look back and
say, ‘The 20th century was a century of advancement and
improvement in technology, and the 21st century was a century of
advancement and improvement in human character.’”
Neil Armstrong
STARMUS 2016 VENUE
The Canary Islands—the stage for Starmus
Once again, Tenerife and La Palma are the stages around which the Starmus universe will revolve, as they are two of the world's top
astrotourism destinations. The Canary Islands is one of the best places in the world to observe the stars because its skies are protected from
atmospheric and light pollution.
The two islands are home to some of the world's most important telescopes: the Teide Observatory, on Tenerife, and the Roque de los
Muchachos Observatory, on La Palma, which houses the GTC telescope, one of the largest in the world. The Institute of Astrophysics of the
Canary Islands is also a world leader in its field.
STARMUS 2016 VENUE
The Arona Pyramid
The Arona Pyramid is one of the largest auditoriums in Tenerife, with seating for 1600. Located inside the Mare Nostrum tourist complex, it
has hosted some of the largest and most spectacular events ever held on the islands.
AN EVENT WITH
MANY
SPONSORSHIP
OPPORTUNITIES
WHY JOIN STARMUS FESTIVAL?
GLOBAL
MEDIA IMPACT
AN EVENT OF
GALACTIC
PROPORTIONS
THE MOST
BRILLIANT MINDS
REPUTATION
AN EXCLUSIVE
GLOBAL TARGET
As part of its goal of
democratising knowledge,
STARMUS addresses a
BROAD AUDIENCE of
active, intellectually
curious people; target
attendees are affluent
INSPIRATION
The opportunity to be
associated with some of
the leading personalities
in science and
innovation, as brand
influencers
A STORY WITH
UNIVERSAL
APPEAL
.
170M€ returns
1600 attendees
10 different nationalities
INFLUENCE
KNOWLEDGE
SEGMENTATION
A UNIQUE
OPPORTUNITY
An event with
unmatched reach. The
3rd edition will
consolidate its position
as a global brand
INNOVATION
BRAND
BUILDING
POSSIBILITIES
FOR
SPONSORS
SPONSORSHIP SPACES
SPONSORSHIP EVENTS
SPONSORSHIP VENUES
Lectures
The lectures will be given at the Arona Pyramid, which seats
1,600. It will be the focal point for attendees and speakers.
Date: 27 June – 2 July
Venue: Arona Pyramid
Attendees: 1800
Lectures - backdrop & screens
Outdoor screen and banners
Coffee break
Schedule, lanyard and welcome
pack
Buses
VIP cars
EVENTS
Welcome Party
All attendees are invited to the festival's Welcome Party, at
the Mare Nostrum Resort, where they can mix, eat and have
fun in a unique atmosphere.
Date: 27 June
Venue: Camisón beach, Los Cristianos
Attendees: To be confirmed
Sponsorship venues To be confirmed
108’
In this emblematic event, speakers debate for a total of
108 minutes, the exact length of Yuri Gagarin's first
flight, in 1961.
This event takes place at the GTC telescope and is
relayed live to the auditorium at the Arona Pyramid.
Date: To be confirmed
Venue: GTC and Arona Pyramid
Sponsorship spaces: Backdrop and table at the GTC
EVENTS
Star Party
An unforgettable night-time event in which attendees can
view the stars in a unique location, the Teide Observatory,
while enjoying an open-air concert by some of the bands that
give Starmus a stellar rhythm
Venue: To be confirmed
Sponsorship venues Stage, buses for attendees, drink
vending stalls
Sonic Universe concert
The big Starmus concert; in the first two editions, it was
headed by Brian May, one of the greatest guitarrists of
all time, accompanied by other great musicians such
as Rick Wakeman.
Venue: To be confirmed
Sponsorship spaces: Stage, drink vending stalls
EVENTS
Gala dinner
Come and enjoy a fantastic night, sharing the high points of
the festival with the speakers and other delegates from
around the world in a different atmosphere.
Date:
Venue: Hotel Abama
Sponsorship spaces Stage, buses for attendees, drink
vending stalls
Astrophotography competition
A photography competition that commences on the
Starmus website three months before the festival.
Publicity on the web and social media. Exhibition and
prize-giving ceremony during the festival
Date: Three months before the event
Venue: Arona Pyramid
Sponsorship spaces: Web, social media, exhibition
EVENTS
Stephen Hawking Medal
A ground-breaking new award for science
communication in honour of Professor Stephen Hawking.
Presented by Professor Hawking, the Starmus founding
director Prof. Garik Israelian, Dr. Brian May, Prof. Richard
Dawkins, Alexei Leonov and Nobel Laureate Sir Harold
Kroto.
The first of its kind, the Medal will recognize the work of
those helping to promote the public awareness of science
through different disciplines such as music, arts and
cinema. Each year, three Medals will be awarded at the
STARMUS International Science and Arts Festival in
Tenerife.
Alexei Leonov has designed the medal with a portrait on the
front of the well-known British theoretical physicist.
Music and space are represented on the back of the medal
with an image of the first space walk and the "Red Special",
the emblematic guitar of another of Starmus's main
participants, the guitarist and astrophysicist Brian May
EVENTS
Stephen Hawking Medal
‘ Bringing science to the people brings people into science.
This matters to me, to you, to the world as a whole.
Therefore I am very pleased to support and honour the work
of science communicators and look forward to awarding The
Stephen Hawking Medal next summer at the Starmus
Festival in Tenerife. I hope to see you all there. ’
Stephen Hawking
‘This award is a milestone in the history of science,
spearheaded by one of the most famous scientists and
inspiring figures of our time, Professor Stephen Hawking. As
part of this tribute and our desire to bring science and space
to the general public, Starmus has created a groundbreaking initiative under the name of one of the greatest
scientists in history.’
Garik Israelian
COMMUNICATION
PLAN
Brand presence at the communication activities performed by
Starmus Festival throughout the year:
•Press conferences (logo)
•Press releases (mention, no logo)
•Space on the official website and social media content
SPONSORSHIP
DOSSIER
TAILOR-MADE
ACTIONS
Starmus is willing to consider other types of sponsored
activity that enhances the festival experience.
-Exhibition spaces
-Product placement
-Presence of brand ambassadors at lectures
-The brand's own activities
-Encounters with groups of speakers
-…
GLOBAL SPONSORSHIPS
Tickets
Festival tickets (regular)
Festival tickets (VIP)
Welcome Party tickets
GTC 108 tickets (exclusive)
Star Party tickets
Gala dinner tickets (VIP)
Corporate branding (spaces and media)
Starmus.com
Newsletter (banner)
Programme
Conference auditorium (backdrop)
Hotel outdoor screen/Videowall
Banners at the Pyramid
Accreditations
Events (presence)
Content
20-second spot during lectures
Welcome pack
Communication plan
Press conferences
Press releases
Digital content (web, newsletter, social media)
Influencers/speakers
PLATINUM
GOLD
SILVER
330.000€
100.000€
50.000€
20
4
20
1
20
10
10
2
10
5
10
5
5
2
•
•
•
•
•
•
•
•
• (1/2)
• (1/2)
• (1/2)
• (1/2)
• (1/4)
• (1/4)
• (1/4)
• (1/4)
• (3)
• (1)
• (2 contents)
• (1 content)
•
•
• (daily)
•
5
•
•
•
• (weekly)
• (2 per month)
INDIVIDUAL SPONSORSHIPS
Lanyards
Bags (welcome pack)
Buses / shuttles
VIP cars
Astrophotography competition
Sonic Universe concert (event)
Star Party (event)
Gala dinner (event)
108' (event)
Welcome Party (event)
ANNEX I MEDIA IMPACT
ANNEX
MEDIA IMPACT
2014
BEGINNINGS. THE MAKING OF THE MODERN COSMOS
Coverage worth 171 million euro
Potential audience of 2 billion (domestic and international)
ANNEX
MEDIA IMPACT
OUTSTANDING COVERAGE
ANNEX
MEDIA IMPACT
ANNEX
MEDIA IMPACT
2016
BEYOND THE HORIZON
London, May 2015
Tenerife, September 2015
SPONSORSHIP
DOSSIER
ANNEX II VIDEO SUMMARY OF STARMUS II
STARMUS 2014 VIDEO SUMMARY
For more information
Porter Novelli
T: 0034 91 702 73 00
Brezo Rodríguez – [email protected]
Miguel Rubio – [email protected]

Presentación de PowerPoint

Transcription

Similar documents

AND Present

Events co-organized by the 5VIE Circuit during the

W S i ^\\)^ v^€aN O C V ` O ^ GVccu^ed tAo\b C S

presentation dossier - Agência para o Desenvolvimento e Coesão

in touch

what`s for sale? - Alabama Butterbean Festival

Sponsorship Package - Reel Canadian Film Festival

press dossier - Série Series

Squirrel Nut Zippers

Sponsorship Package - Reel Canadian Film Festival