Document 6434599

GEORGETOWN BID JOB ANNOUNCEMENT:
EVENTS & MARKETING COORDINATOR
Announcement Date: June 20, 2013
PURPOSE
The purpose of this position is to assist in designing and executing event marketing and
promotional programs in an effort to support and promote Georgetown and its business
community. Marketing programs include a robust special events program as well as other
marketing activities.
RESPONSIBILITIES
1. EVENT MARKETING & MANAGEMENT
Design and execute signature annual Georgetown BID-sponsored events, including the
Georgetown French Market, Taste of Georgetown, Bike to Work Day, GBID Annual Meeting,
annual Fashion event, Holiday promotion and any other brand events. Duties include:
 Work with Marketing Director to develop annual event marketing program for Georgetown.
 Assist in the design of new event concepts and the enhancement of existing event programs
– including scope, target audience, logistics and budget; identify any relevant partners such
as community organizations or sponsors. Generate new event ideas aligned with
organizational goals for Georgetown.
 Create and manage individual event budgets within the total GBID marketing budget.
 Develop and implement event participation plan for Georgetown BID members/merchants
– through communications, meetings and event committees (when needed).
 Build event sponsorship plan by identifying key partners whose participation and affiliation
with event will add value, extend event outreach, and bring in event revenue.
 Manage all logistical aspects of events, including: set-up, breakdown, volunteer
coordination, and contracted labor/vendors.
 Manage and negotiate event production vendor contracts.
 Assist in the development and execution of media placement for each event.
 Work with creative agency in the design and production of promotional materials and
advertising campaign, e.g. posters, flyers, signage/banners, ads, etc.
 Manage dedicated event websites and/or social media channels.
 Work with PR/Communications team member to generate pre- and post-event buzz.
 Assist in securing needed city permits and other event logistics permissions.
 Post-event: develop event recaps by hosting meetings and doing post-event feedback
surveys.
 Develop and maintain knowledge base of key Georgetown events produced by third parties
and community organizations. Represent BID as partner to external events happening in
and around Georgetown; work with third parties as needed.
2. MARKETING
 Email marketing: edit and produce the weekly Georgetown BIDness e-newsletter to
promote Georgetown BID members/merchants.
 Website: as needed, work with rest of Marketing team to keep official Georgetown BID
website up to date – www.georgetowndc.com
 Collateral: work with Marketing Director on development of marketing pieces for the BID,
such as the annual report, PowerPoint presentations, invites, member guides, etc.
 Assist in managing and maintaining BID Images library – program, events, Georgetown.
 Assist in managing and maintaining the BID’s email database of members and consumers.
3. OTHER
 Maintain key relationships with BID members, vendors, and community partners
 Supervise seasonal marketing interns
 Various other projects as requested/assigned by Marketing Director
REPORTING RELATIONSHIPS
Position reports to the Marketing Director.
SCOPE
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Manages interns only
Develops budgets and expends funds as approved for each marketing event/program
Carries out directives and completes assignments with minimal supervision
Prioritizes own work for maximum efficiency and productivity.
QUALIFICATIONS
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Bachelor’s degree in Marketing, Communications or related field
2-4 years of experience in related field required
Proven ability to successfully develop and execute high quality, tasteful events – small to large
scale
Ability to manage multiple priorities and meet deadlines with minimal supervision; accountable
Excellent negotiation, sales and communication skills (both oral and written)
A strategic, creative and tactical thinker; ability to take an idea from concept to
reality/execution
Ability to cultivate relationships and work diplomatically with a diverse group of stakeholders
High attention to detail; eye towards high quality event production and execution
Computer proficiency in Microsoft Office programs (Excel, PPT) and other online applications
for productivity and work efficiency
Experience with graphic design programs, such as Illustrator, InDesign and/or Photoshop -- a
plus
SALARY
Competitive and comes with an excellent benefits package.
TO APPLY
Please send or email resume and cover letter to:
Events & Marketing Coordinator Search
Georgetown Business Improvement District
1000 Potomac Street NW
Suite 122
Washington, DC 20007
Or
You can also send your resume or questions to: [email protected] . Please put “Events &
Marketing Coordinator Search” in the Subject line.
BACKGROUND
The Georgetown BID is a 13 year-old publicly chartered non-profit organization dedicated to
making Georgetown cleaner, safer, more user-friendly and more vibrant. . The Georgetown BID
runs a variety of programs including marketing the neighborhood as a unique shopping, dining, and
historic destination, keeping the streets and sidewalks clean and passable; improving the
streetscapes with plantings and street furniture; collecting and disseminating economic
development research; and improving transportation access and mobility throughout the
area. The organization has a $3.1 million annual budget and 22 employees and full-time
contractors. For more information visit our web site at www.Georgetowndc.com.
The Georgetown Business Improvement District provides equal employment opportunities (EEO)
without regard to race, color, religion, sex, national origin, age, non-job-related disability, veteran
status, genetic information or other protected group status. In so doing, we are committed to
ensuring that all employees and applicants for employment are afforded an equal opportunity to
pursue job opportunities to the fullest extent possible with the organization. Decisions on
employment, promotions, opportunities for personal development, compensation and benefits
reflect our commitment to furthering the principles of the Georgetown BID’s equal employment
opportunity policy.
This Job Announcement, and any application submitted pursuant to it, is not an offer of
employment or an employment contract.