A New vehicle sales are on the rise

J I M
B U R K E
CUSTOMER
COMMENT
Rob Boyd Jr. was one
of the best sales people
I have ever worked
with. He answered all
of my questions, made
me feel comfortable,
he was extremely
knowledgeable about
the vehicle I wanted and
didn’t pressure me to
make a decision. I am
100% satisfied with my
experience. If I had to
give him a rating between
one and ten I would give
him a 20.
E M P L O Y E E
U P D A T E
•
J U L Y
2 0 1 3
New vehicle sales
are on the rise
A
fter several years of slumping sales the new vehicle market is picking up steam. Polk
continues to forecast 15.3 million light vehicle registrations for 2013, followed by 15.8
million in 2014 and over 16 million in 2015. The new vehicle industry is benefiting
from exceptionally low interest rates, a recovering housing market, rising home and investment values, and accelerated product redesign activity. Ford market share is up almost a full
point this year to 17.2%.
Jim Burke Ford Lincoln continues to be the #1 selling New Car Dealership in Bakersfield,
and Ford is the overall best-selling brand! We are coming off of an amazingly successful July
4th Sellathon, where our team sold 84 vehicles in a 6 day period. And of course our success
is due, in part, to our employees taking advantage of their D-Plan privileges. Rose Charmley,
VP of Information Systems leased a new Ford Fusion. Rodrigo Garcia, Automall Tech Helper
purchased a new Ford Focus. Chris Newton, Service Advisor also leased a new Ford Fusion.
Steve Smith, Service Advisor, picked up a new Lincoln MKS. Richard Boyd, Automall Technician
also bought a new Ford Focus. And to top it all off, Raquel Hernandez of Recon bought a new
Ford Mustang and a new Ford Fusion! Thanks for helping make us #1.
Remember to tell your friends about this weekend’s
THIS WEEKEND!
double the
selection!
Two stores of
inventory at one
Automall location.
Nea rly 200
used ca rs!
Doubled
used car
up
sale
at the automall
The Consumer Experience Movement
F
or those of you unfamiliar with the
Consumer Experience, it is the Ford initiative calling for a review of individual stores
with an emphasis on the customer’s point of view. Our success
depends on building and maintaining positive long-term relationships with our customers. Therefore, our Coach Chris Hunsicker is
guiding three teams in using the results of our store review to create and implement action plans. By doing an in-house review of our
store, we can use the findings to acknowledge areas of achievement
and identify areas in need of improvement. Each Ford store is different so the goal is to make action plans that are unique to our store.
The following teams meet regularly to work on these action plans.
TEAM ONE, also known as Team Onederful, is made up of
Vaughn Karibian, Don Summers, Temo Martinez, Mark Salcido,
Damon Blanton, Mitch Mullen, and Sharon Perkins. They are coached
by Maria Paine, Joe Hay and Cathy Reese. A positive chemistry
between employees is essential to giving our customers a great
experience. So this summer, Team One is focusing on teamwork.
The team is currently looking
at issues noted in Patrick
Lencioni’s Five Dysfunctions
of a Team: lack of trust, fear of
conflict, lack of commitment,
CUSTOMER
COMMENT
Enrique Ruiz made our
experience at Jim Burke
Ford very enjoyable and
it was a pleasure to work
with him on our purchase.
It was nice to see a young
man with exceptional
customer service!!! Thank
you Enrique again.
—Jonathan Rhine
avoidance of accountability, and inattention to details. Additionally,
the team has been discussing employee strengths and distracting
behaviors. Their goal is to use peer accountability to check such
behaviors in the future.
TEAM TWO, also known as Team Tworiffic, includes Armando
Gonzalez, Alan Giblin, Gary Ruiz, Rob Burke, Tom Moser and Victoria
De La Cruz. Chad Manning, Rose Charmley, and John Hay are
their coaches. This team is aiming to improve the efficiency of the
service department. After speaking with technicians and advisors,
they have gathered a list of concerns. The team is now prioritizing
that list. They plan to first tackle issues that will make the greatest
impact on the service process.
TEAM THREE, going by the name of The Transformers, includes
Dawn Grant, Shawn Underwood, Chris Strong, Naomi Jiminez, Lori
Crawford, Howard Whitson, and Sathi Sanghera. Their coaches are
Brian Conner and Garrett Ming. They have been working hand-inhand with the Quick Lane team. The Transformers have recently
spent time in the Quick Lane, observing the process and speaking with customers about their experiences. Like Team Two, they
are compiling a list of issues and will work together with the Quick
Lane employees to make improvements.
Ultimately the Consumer Experience Movement can take Jim
Burke Ford Lincoln Jaguar from good to great.
Showroom Remodel Update
by Teresa McDougall
An Interview with Jack Nash, Foreman, Valley Steel Construction
JACK, WHAT HAS BEEN DONE SO FAR?
“We tore down the old structure and put up a new structural steel. New fascia panel was added around
the outside. We framed columns and brand wall for new alucabond panels. (to blend
with the look of the previously updated buildings). We are foaming
existing columns and existing block walls for EIFS.” (milka what?)
HOW IS THE PROGRESS?
“You should see significant progress to the exterior look by the
end of the month.”
WHAT SHOULD WE EXPECT IN THE NEXT PHASE?
”A new interior finish. New tile, new reception desk, a
countertop for salespeople. There will be new lighting and
possibly new ceiling panels.”
THE QUESTION EVERYONE IS ASKING…WHAT IS THE
ESTIMATED TIME OF COMPLETION (DRUM ROLL
PLEASE….)?
“Ehh, urrr, umm... I’ll get back to you on that one.”
Employees
Beat the
Heat!
S
ummer is here, it is hot,
and the dealership is bustling with activity. Even as
the temperature settles into triple digits work does not stop.
From the sales lot to the service
drive everyone is busy cleaning,
moving, fixing, painting, and selling cars while continuing to provide great customer service!
With so much to do it’s
easy to forget to drink water
and protect yourself from the
sun. To help everyone survive the summer the Spark
Plug has some great tips
from Wade Petit on staying
cool and beating the heat.
According to Wade it is
important to start the day
with some water. So before
you get that early morning
caffeine jolt make sure to
have a glass of H2O first.
Wade also recommends
staying in the shade whenever possible. His favorite
form of shade is a wide
brim hat. He also recommends carrying water with
you and remembering to
not over exert yourself in
the heat of the day.
It is a busy time of year
and it is important to stay
safe and stay cool. Wade’s
tips are a great way to
beat the heat.
New Quick Lane Manager
MEET NICK ANNUNZIATA!
Nick joined Jim Burke Ford as a commission technician in August
2012. He immediately applied himself, getting all the web-based
electrical training done in three weeks, an all-time record. Nick has
been successful as a commission technician from his first week.
Prior to joining Jim Burke, Nick worked with Midas and also
owned his own shop in Oregon. Nick is a graduate of Universal
Technical Institute in Arizona.
Nick is married to his wife Angela and has two beautiful daughters. Say hello to Nick the next time you’re in Quick Lane and welcome to the future #1 Quick Lane in California.
Roasted Garlic
The fastest, easiest way to amaze your friends with
incredible Roasted Garlic!
1. Preheat the oven to 400°F.
2. Peel away the outer layers, leaving the skins of the individual
cloves intact. Cut off 1/4 to a 1/2inch of the top of cloves,
exposing
the individual cloves of garlic.
3. Place the garlic heads in a baking pan. Drizzle a couple
teaspoons of olive oil over each head; make sure the garlic
head
is well coated. Cover with aluminum foil. Bake at 400°F
for 30-35
minutes, or until the cloves feel soft when pressed.
4. Allow the garlic to cool enough so you can touch it. Use a small
knife cut the skin slightly around each clove. Use a cockt
ail fork
or your fingers to pull or squeeze the roasted garlic clove
s out of
their skins.
Eat as is or mash with a fork and use for cooking. Can
be spread
over warm French bread, mixed with sour cream for a toppi
ng for
baked potatoes, or mixed in with Parmesan and pasta. Mix
it with
softened butter to spread on your corn on the cob…delish
!
CUSTOMER
COMMENT
I had body/paint repair. It
was done when they said
it would and was perfect.
I would highly recommend
Jim Burke Ford, John Hay
and Michelle Coleman.
—David Ivarie
_________________
Jenny and I wanted
to thank your entire
dealership staff for the
outstanding service before,
during and after the sale!
Buying a car, even a
used car, was a difficult
decision for us, but your
amazing staff made it an
easy one to make.
And when you say
“Certified Used Car” you
stand by your promise.
We love our “like new”
2010 Fusion.
—Jim and Jenny Kulzer
Anniversaries
8/6
8/7
8/7
8/8
8/8
8/10
8/11
8/14
8/15
8/15
8/15
8/15
8/15
8/16
8/20
8/20
8/20
8/22
8/22
8/22
8/23
8/26
8/26
8/27
8/27
8/29
8/30
BARRY HOPFE
TEMO MARTINEZ
HENRY SMITH
RICK TORRES
ALEX LOPEZ
GEOFF HOLCOMB
DAVE GONZALES
ART FRANCO
SHAWN UNDERWOOD
JOE HAY
ERNESTO SALVADOR
JAMES POUNDS
NICK ANNUNZIATA
GUSTAVO GUTIERREZ
LORI CRAWFORD
WALTER FELIX
JOHNNY HERNANDEZ
RUTH ANN RUSS
LUIS FLORES
GARRETT CLARK
JUANITA GAGO
JESSE GUEVARA
RODRIGO GARCIA
MARK SALCIDO
ANNA TRYBUL
RONNIE EVARO
LUPE SANCHEZ
Birthdays
8/5
8/6
8/7
8/8
8/10
8/11
8/12
8/13
8/14
8/15
8/15
8/16
8/16
8/18
8/21
8/22
8/23
8/24
8/26
8/27
8/30
8/30
8/31
HENRY SMITH
AUGIE REYES JR.
WALTER FELIX
JOE WHITBY
SATHI SANGHERA
KAYCEE SCHEKEL
JAMES POUNDS
CATHY REESE
JOSE GUEVARA
HERMAN DAVIS
DANA SPANEL
BONNIE BENTLEY
RICHARD BOYD
BARRY SULLIVAN
WADE PETTIT
KELCY BROWN
ERIN MENDOZA
MARIA CROWE
JESUS GOMEZ
RJ WILLIAMS
RUDY GALICIA
ROGER LARA
ALAN GIBLIN
29 YRS.
13 YRS.
7 YRS.
17 YRS.
6 YRS.
13 YRS.
31 YRS.
11 YRS.
8 YRS.
8 YRS.
2 YRS.
2 YRS.
1 YRS.
2 YRS.
6 YRS.
6 YRS.
1 YRS.
2 YRS.
2 YRS.
2 YRS.
2 YRS.
17 YRS.
2 YRS.
27 YRS.
15 YRS.
18 YRS.
37 YRS.
TELL YOUR
FRIENDS!
Maintaining
their vehicle
does not
cost more
at our shops!
THEY CAN SAVE $41.94
ON THEIR NEXT REGULAR MAINTENANCE SERVICE!
Recent* service performed
on 2011 F150 with 3.5l V-6
Jim Burke
“The Works”
$39.95
X
• Change w/ Semi- Synthetic Oil
$2.80
• Additional Oil/Qt
X
• Change Oil Filter
X
• Inspect Fluid Levels (Oil, Coolant, Brake, _
Transmission, Power Steering, Washer)
X
• Check/Adjust Tire Pressure
X
• Check Exterior Lamps
X
• Tire Rotation
X
• Check Windshield (Cracks & Chips)
X
• Brake Inspection
X
• Tire Wear Inspection
X
• Battery Test w/ Print Out
no
• Clean Exterior Windows
no
• Vacuum Interior Floors
X
• Steering/Suspension Inspection
X
• Exhaust System Inspection
X
• Transmission/Drive Axle Check
X
• Inspect Hoses & Clamps
X
• Check Serpentine Belts
X
• Wiper Blade Inspection
X
• Check Engine Air Filter
$42.75
Total Price
Jiffy Lube
Signature Service
$54.99
X
$9.75
X
X
X
X
$19.95
no
no
no
no
x
x
no
no
no
no
X
X
X
$84.69
*Maintenance service completed at Jiffy Lube in Bakersfield, CA on April 16, 2013. Invoice available upon request.
All makes and models serviced. Up to five quarts of Motorcraft synthetic blend oil and Motorcraft oil filter. Taxes, diesel
and disposal fee extra, hybrid battery test excluded.