Autos Main Sponsorship Benefits: Live Dates: Get Your Campaign into Full Gear

Transcription

Autos Main – AOL Autos
Live Dates: Evergreen
Sponsorship Benefits:
• Powered by leading Canadian content partners
• Integrated advertising opportunities
• Weekly features and Welcome screen promotions
Get Your Campaign into Full Gear
A complete online autos resource where AOL
members can get all the information and tools they
need to make an informed decision about their next
vehicle purchase. Everything a car enthusiast needs
on new cars, used cars, helpful maintenance tips, the
latest technology, features on the latest and greatest
as well as the classics.
Target Demographics:
• Gender split: 60% male, 40% female
• Age: 25-54
• Household Income: $55,000 - $129,000
Promotion Package/Opportunities:
Main, Feature and Department Pages:
• Vertical Banner (120x600)
• Top Banner (728X90)
• Channel Sponsorship
• Pop-up optional
• Integrated and rich media ads available
Autos Channel Forecast:
• 2.6 million impressions per month
• 56,000 unique visitors per month
Indicates advertising placement
Ask an AOL Sales Rep for more details.
* Dependable information available year round.
Frequency of updates may vary.
Careers & Work – AOL Careers
Live Dates: Evergreen*
• Target audience: All Canadians
• Brand association with Monster.ca as well as AOL Canada
• Increased reach through keyword and Welcome screen
AOL Careers & Work with Monster.ca offer a one-stop
shop to get members on the right career path. Job
Listings, resume posting, job alerts by email, and our
ever popular Career Centre, provide substantial and
timely content on the job market of today.
Find the Job of Your Dreams
Powered by Career Builder, AOL Careers & Work
helps members find the job that’s right for them
with tips on resume writing, research on companies,
and weekly features.
• Age: 25-54
Promotional Package/Opportunities:
Main Page:
• Rectangle - 180x150
• Integrated ad - 60x60 + 3 lines 18 chars
Feature Content and department pages:
• Vertical Banner - 120x240
• Keyword & Search Term optional
• Pop-up optional
AOL Careers & Work Forecast:
• 650k impressions per month
• 13, 500 resumes posted/yr.
• 36,000 unique visitors/mo.
Community Main – AOL Community
• Reach an active audience who spends more time
online and clicks on more banners than most other
AOL channels
• Integrated advertising and sponsorship opportunities
• Weekly features and Welcome screen promotions
Visitors to the AOL community spend three times
more time on the channel than the average time spent
on the rest of the AOL service. Click through rate on
the community channel also ranks among highest.
Connect With An Interactive Community
From hot singles chat to polls at the pulse of
breaking news and current events, AOL People
Connection plugs your campaign into the most
active members on the AOL service.
• Gender split: 60% female, 40% male
• Age: 13-34
Main Page:
• Sponsorship 240x40
• Pop-up optional
Community Channel Forecast:
Computing/Electronics Main – AOL Computing/Electronics
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Reach Business professionals while they stay upto-date on technology trends.
Promote your message to an audience that is
more technology savvy.
Reach an audience that is researching products
they want to buy.
Get Connected
The AOL Computing and Electronics Channel
provides Canadians expert advice on technology
products so that they can make the right
purchase. AOL Computing and Electronics gives
users the most up-to-date and efficient shopping
resources on the Web.
Main Page:
• Pop-up optional
AOL Computing and Electronics Forecast:
• 30,000 unique visitors
• 6,000 total hours spent per month
Programming features subject to change. Mock-up for demonstration purposes only. Ask an AOL Sales Rep for more details.
Entertainment Channel – AOL Entertainment
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Destination area with high frequency
Multiple sub channels and features expand reach
Recognizable keyword and brand
Link on AOL Channel Bar
Keyword: Entertainment
AOL Entertainment gives members the chance to
interact with showbiz through games, message
boards and on-line chats.
Plus, AOL brings members exclusive clips from
television shows, movies and behind the scenes
photos.
Destination for the biggest stars, hottest music
and worldwide exclusives
This is the most effective way to get your message to
the popular culture audience. AOL Entertainment is
showbiz central and is the perfect way to expand your
reach and improve brand exposure.
• 57% Female/43% Male
• Median Age = 25
• High Disposable Income
Main Page:
• Pop-up optional
AOL Entertainment Channel Forecast:
• 9MM impressions per month
Games Main – AOL Games
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Breakthrough, interactive means of reaching
young, male-skewed audience, 12 – 34. While
being able to reach decision making adult
females 25-54.
Promote your message to an audience that
spends more time online.
Reach an audience that buys online and is more
tech savvy.
Channel Description:
Transforming the games experience by enabling
consumers to discover, experience, play and buy
games more easily and conveniently. From casual
gaming to online multiplayer.
Main Page:
• Pop-up optional
AOL Games Forecast:
• 0.14% average paid ad click-through rate
Health Main – AOL Health
• Regular Welcome and Exit Screen Promotion
• High profile placement on one of AOL’s most
popular channels
AOL Health is the place for you if you’re interested
in affluent consumers. Ideal positioning for products
related to beauty, health, fitness, parenting or
weight loss.
Get healthy. Stay healthy.
We offer reliable and comprehensive information
on dozens of medical conditions, symptoms, and
common treatments. We help people find the
right exercise program, cosmetic procedure,
online support groups, and much, much more.
• 69% female, 31% male
• Median age = 37
• High disposable income
Main Page:
• Pop-up optional
Health Channel Forecast:
• 900,000 impressions per month
House & Home Main – AOL House & Home
• High profile placement on one of AOL’s most
popular channels
AOL House & Home is a great place to connect
with affluent consumers. Ideal positioning for
products related to food, home décor & repair,
beauty, health, fitness, parenting or weight loss.
The ultimate online home improvement
destination:
With content from trusted names such as Cooking
Light, and Better Homes and Gardens there’s
something in AOL House & Home for everyone,
from do-it-yourself diehards to kitchen novices.
• 73% female, 27% male
• Median age = 32
Promotional Opportunities:
Main Page:
• Pop-up optional
House & Home Channel Forecast:
• 1 million impressions per month
Kids Main – AOL Kids
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Link on AOL Channel bar
Credible and diverse content partners
Audience influences household buying decisions
Multiple features within channel expand reach
High hours spent on-line
Reach Kids and their parents through sponsorship
of fun and interactive features in a safe environment.
Effectively get your message to the younger generation.
Kids love spending time on-line:
Not only is AOL Kids fun, but it’s also educational.
Homework Help, arts and crafts and FAQ’s allow Kids
to get the info they need to help them at school and
home.
Plus they can chat on-line safely in specially
designed chat rooms and message boards that are
constantly monitored.
• Median age: 10
• Influence household buying decisions
• Integrated feature sponsorship
• Sponsorship opportunities in supporting features
• Pop-up optional
AOL Kids Channel Forecast:
• 150,00 page views per month
Men’s Channel – AOL Men
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E-commerce focused content opportunities
Association with the top retailers across Canada
Interactive polls, photo galleries and message boards
Top-level internal promotion campaign across the
AOL service
Reach the young male demographic by associating
your campaign with this highly interactive
community built by and just for men.
Going Beyond Men’s Magazines
The Men’s channel on AOL Canada, delivers
entertaining interactive content with unique weekly
features including the Countdown to the Babe of the
Year Tournament, the Great Sex Survey, the Battle
of the Sexes and much more.
• Age: 18-34
Main Page:
• Sponsorship - 240x40
Additional Feature Pages:
• Pop-up optional
Men Channel Forecast:
Music Main – AOL Music
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Link on Channel Bar
Extra features expand reach of your brand
Monthly world-wide premieres of hot new songs
Numerous e-commerce opportunities
Associate your brand with “star power”
Keyword: Music
AOL Music is a recognizable brand associated with the
best in music and gives you a chance to reach music
fans across Canada. Associate your brand with the
biggest artists and hottest songs in the world.
Destination for world-wide music premieres:
Whether it’s Rock, Pop or Rap, it’s at AOL Music.
There are loads of features including First Listen that
previews the hottest music first.
AOL Music has a strong community, giving
members the chance to rate their favourite songs,
sound off on the message boards and chat with
other music lovers.
• Median age: 25
• Median HHI: $45,000
Main Page:
• Rectangle - 180x150 - 15k
• Pop-up optional
AOL Music Channel Forecast:
News Main – AOL News
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Daily Welcome Screen promotion
Members return daily meaning strong brand recognition
Expected usage spikes in times of breaking news
Reach multiple demographics and regions
Topics rank high in search engines
Interactive tools involve members in the news
Keyword: News
AOL News reaches a wide demographic of users
who come back daily for the breaking news stories
they trust AOL to get first.
AOL News brings you the biggest stories first
while continuing to offer in-depth analysis:
Unlike any other medium, AOL lets its members
interact with the stories through message boards,
polls, chats and letters to the editor.
Sources include CBC, Associated Press,
Reuters and TIME Canada magazine.
• Median age: 35
• Median HHI: $53,500
Main Page:
• Pop-up optional
AOL News Channel Forecast:
Personal Finance – Personal Finance
• Reach a qualified audience interested in making wise
money decisions
• Predictable peak periods of when audience is looking
to spend money
Make The Most Of Your Money
Everyone wants to make the right decision with their
money. Whether you’re buying the house or doing
your taxes, AOL Personal Finance brings you the
advice, information and tools you need to make the
most of your money.
AOL Personal Finance is the ultimate gateway to
financial information. You’ll find the advice and tools
you’ll need to plan for financial purchase or investment
you’ll make.
• Age: 25-54
Main Page:
• Pop-up optional
AOL Personal Finance Forecast:
• 36,000 unique visitors/mo.
Sports Main – AOL Sports
Live Dates: Evergreen
• Content powered by Sports Illustrated, CNNSI,
Sportsline, CBC Sports, the Globe and Mail
• Title sponsorship for coverage of all the major sporting
events
• Related channel include Men, Autos, Computing and
Games
What does AOL provide sports fans that nobody else
does? We’ve brought together some of the best
sports sources to provide the best up-to-the-minute
sports coverage from a Canadian perspective.
Major League Team Coverage:
The AOL Sports channel is powered by industry
leading brands including CBC Sports, the Globe
and Mail, Sports Illustrated, CNNSI.com,
Sportsline and many more.
• Age: 18-34
Main Page:
• Sponsorship - 240x40
• Pop-up optional
Sports Channel Forecast:
Teens Main – AOL Teens
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Link on AOL Channel Bar
High frequency with a web savvy audience
Expand reach through teen culture features
Weekly Welcome Screen promotion
Access to an impressionable audience
Reach a web savvy audience that are in-tune with
popular culture who use the internet to search for the
latest information and products.
Get RED
Are you ready for RED? This is what the web is all
about. Extreme sports, radical games and the latest
celebrity gossip. It is not your old AOL. It is rule
breaking, edgy content and attitude – the ultimate
anti-establishment on-line experience.
• Median age: 16
• Influence buying decisions
Main Page:
• Pop-up optional
AOL Teens Channel Forecast:
Travel Main – AOL Travel
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Highly targeted
Reaches users who are searching for specific
travel information
Geo-served ad placement gives you the flexibility
to advertise in relevant markets
Numerous e-commerce opportunities and viewed
as a leading brand.
Around The World On AOL
Want to see Paris, Rome or maybe Australia?
Well, AOL Travel gives you all you destination info
and access to the best deals on the internet. Get
on-board because this is the best trip you’ll ever
have.
Main Page:
• Rectangle – 234x60
• Pop-up optional
AOL Travel Forecast:
Women Main – AOL Women
• High profile placement on one of AOL’s busiest channels
AOL Women reaches household CEOs who go online.
Women who frequent this channel, make decisions
about health, beauty, fashion, finance, holidays and home.
Our key content partnerships include Chatelaine, Flare,
Wedding Bells, People, InStyle, Real Simple, and
Ladies Home Journal.
AOL Women: Enriching the lives of women
with timely, relevant news and information
The Women’s Channel on AOL has seen huge
growth in the past three months, with monthly
impressions up to 8 million and more visitors
than ever before.
• 90% female
• Median age = 35
Promotional Opportunities:
Main Page:
• Pop-up optional
Women’s Channel Forecast:
• 8 million impressions per month

Autos Main Sponsorship Benefits: Live Dates: Get Your Campaign into Full Gear

Transcription

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