The Science of Cezanne Perfect Finish and

Transcription

and
The Science of
Cezanne Perfect Finish
INTERNAL DOCUMENT. NOT FOR CIRCULATION. CONTENTS ARE PROPRIETARY AND CONFIDENTIAL.
1
Why we are here.!
To introduce you to a 100% formaldehyde free keratin
smoothing treatment that’s going to be an industry game
changer...
To learn first hand about a salon treatment like no other –
with the science to prove it and the marketing to make it
happen...
And, to hear why top stylists are adopting, salon owners
are tossing out formaldehyde treatments and more than
1,000 of the hottest salons in the country are already
buzzing about the Cezanne Perfect Finish Keratin
Smoothing Treatment.
2
Our Commitment to the Industry!
Cezanne Professional Products has never sold a
formaldehyde-based product and we never will.!
Our company was built with a single purpose:! Develop
the science to deliver a premium product line that
features a long-lasting salon keratin smoothing treatment
that will perform at least as well as the Brazilian type
keratin treatments, but without damaging or dangerous
chemicals – like formaldehyde.!!!
!
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The Products
The Science of
INTERNAL DOCUMENT.
DOCUMENT. NOT
NOT FOR
FOR CIRCULATION.
CIRCULATION. CONTENTS
CONTENTS ARE
ARE PROPRIETARY
PROPRIETARY AND
AND CONFIDENTIAL.
CONFIDENTIAL.
INTERNAL
9
Once every few years there
is a beauty industry game
changer. Cezanne is a salon
treatment like no other,
with the science to prove it
and the team to make it
happen. Small wonder that
top salons and the top
distributors in the world are
joining us.
Contents areDOCUMENT.
proprietary and
confidential.
INTERNAL
NOT
FOR CIRCULATION. CONTENTS ARE PROPRIETARY AND CONFIDENTIAL.
!"
10
The Cezanne Perfect Finish Keratin
Smoothing Treatment is a transformational,
long-lasting and safe
salon treatment that
brings hair to its ideal,
most beautiful condition
without damaging the
hair or using dangerous
chemicals.
Ile de France Landscape
Photo courtesy of
www.Paul-Cezanne.org
12
Cezanne Perfect Finish Keratin Smoothing Treatment for
stronger, straighter, more beautiful, frizz-free hair.
The treatment is truly unique, but the process is simple. The steps are
easy. !
The Cezanne Clarifying Shampoo
removes oil and buildup to prime the hair for
treatment. It’s perfect for every hair type and
paraben-free.!
Apply the Perfect Finish Keratin
Smoothing Treatment to dry, clarified
hair. No tedious application required—just
apply and leave on for 30 minutes. !
Rinse Hair.
Blow dry, flat iron and style any way you
want. Your client can , shower, go to the
beach , wear clips—anything. There is no
waiting period.
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There is no other product in the world that
delivers the results of Cezanne’s Perfect
Finish Keratin Smoothing Treatment –
smoother, straighter and
frizz-free, while restoring
natural shine and making
hair healthier and more
manageable, all without toxic
chemicals. Lasts for months.
No dangerous chemicals
•
100% Formaldehyde Free
•
No Formaldehyde donors
•
No toxic chemicals
Long-lasting
•
Lasts up to 5 months (varies with
hair type, after care regimen)
•
Comparable wear pattern to
existing formaldehyde based
smoothing systems
•
Washes out over time—no damage
to the hair’s bonds
For all hair types
•
Curly
•
Kinky
•
Wavy
Damaged
•
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Cezanne Perfect Finish Keratin Smoothing Treatment!
Utilizes a unique low pH technology that safely infuses the best
available ingredients throughout the cuticle and into the cortex
•
Proprietary mix of:
– Keratin
– Botanical Extracts
– Vitamins
with a game changing use of sericin, a component of silk,
•
To deliver hair that is:
– Straighter
– Smoother
– Frizz-free
15
The Results
The Science of
INTERNAL DOCUMENT.
DOCUMENT. NOT
NOT FOR
FOR CIRCULATION.
CIRCULATION. CONTENTS
CONTENTS ARE
ARE PROPRIETARY
PROPRIETARY AND
AND CONFIDENTIAL.
CONFIDENTIAL.
INTERNAL
16
ALL OF THE FOLLOWING
ARE ACTUAL BEFORE
AND AFTER PICTURES
SUBMITTED BY STYLISTS
"#!
17
Before
After
19
Before
After
Next treatment
was four
months later.
This image is
after 8 weeks of
swimming daily
in chlorine pool
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21
Before
After
After, with
color
$%&'!()*+!,-!./-0&./1+(23%/)'!
40+5!6+!7%*8)!%/!9:)/)!.:))/;!
22
Before
After
After Air Dried
23
Before
Before
After
After
24
Before
After
$%&'!()*+!,-!./-0&./1+(23%/)'!
40+5!6+!7%*8)!%/!9:)/)!.:))/;!
25
Before
After
26
6
Before
After
27
After
Before
After,
with
Curl
28
8
Before
After
29
Before
After
30
Before
After
Before
After
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Before
After
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Before
After
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The Cezanne Perfect Finish Advantage!
Bad press on formaldehyde products and efficacy issues
with existing non-formaldehyde products create unmet
need for increasing number of stylists who crave an
effective, formaldehyde-free alternative.
How is Cezanne Perfect Finish different?
• It is effective and formaldehyde-free.
• It has the same longevity as formaldehyde based systems
without formaldehyde or formaldehyde donors.
• Backed w/ credible safety claims by prestigious research
labs.
• Easy-to-use and ready-to-wear.
Application is simple and clients can immediately go from the salon to
any activity they want – including the gym or the beach.
– Daily maintenance is easy and blow dry time is dramatically reduced.
– It straightens and smooths like formaldehyde products, but the hair
will still hold a curl after treatment, so if you want to add a curl, you
can.
–
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8
Cezanne “Best in Class”— See why top stylists prefer it:
Compared o Keratin
Formaldehyde Products such
as those of:
Brazilian Blowout, Keratin
Complex, Global Keratin
 Cezanne gives comparable
smoothing, straightening and
longevity without formaldehyde.
 Repeat usage with formaldehyde
products can lead to breakage and
damage but with Cezanne, hair
gets healthier and stronger with
each use.
 Unlike formaldehyde keratin
treatments, some of which require
restrictions for three days, with
Cezanne you can immediately
color, swim, shower or use clips.
 Cezanne will hold a curl!
 Cezanne needs no masks or
gloves.
Compared to Carbocisteine
Products such as:
Fahrenheit 450, Agave, GK
The Best, Lasio Keratin
Tropic Pravana Perfection
Smoothout, Brazilian
Blowout Zero, Keralux*
  Some of these products wash
out after 30 days. Most promise
less than 60.
  Many of these products have a
very unpleasant odor.
  Some require additional steps,
including an additional rinse,
application of masque or
conditioner.
* Keratin Complex “Glycolic” per
their website and input from their
distributors is a longer process as
it requires a masque step and
longevity is represented as much
shorter than their formaldehyde
products, up to 2 months shorter
Compared to Japanese
Straighteners and
Relaxers such as:
Yuko, Mizani, Lasio,
Affirm, Avlon, Phyto
Specific
Unlike Cezanne, this category:
 Straightens hair by breaking
the disulfide bonds.
 Is permanent.
 Leaves lines of demarcation.
 Limits the client to a pin straight
look.
 Uses very strong chemicals
that may require masks and
gloves.
In a recent study 98% of stylists and 89% of clients rate it
“good” or “excellent.”
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The Laboratory Reports
40
Formaldehyde Testing
$+%0/:!<%*%(%!=/%*(%'(!
The Company has thoroughly tested the CPF Treatment
by International and US protocols.!
Treeatment product
pr
Test No. 1 – HPLC (EXOVA LABS)
•
•
•
CPF was tested by EXOVA labs in
CA by the HPLC method preferred
by Canada, the Commonwealth.
Countries and the European Union
The test found no detectable
formaldehyde.
Product was tested twice in
duplicate in accordance with
Health Canada requirement.
Test No. 2 – NIOSH TEST (ACS Inc.)
•
;!
•
•
•
CPF was tested by Advanced
Chemical Sensors, Inc. in FL for
formaldehyde vapor in an actual
salon setting.
The margin of error on the test is ~.
08 parts per million (ppm).
CPF registered less than .08 ppm,
the lowest possible score.
OSHA allows up to .75 ppm in
U.S. workplaces.
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The Science of
The Science of
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Cezanne Perfect Finish Keratin Smoothing Treatment!
Cezanne Professional Products knows the science of hair
well enough that we don't need to use harsh ingredients to
bring hair to its ideal, most beautiful condition.
•
Proprietary mix of:
– Keratin
– Botanical Extracts
– Vitamins
– Amino Acids
with a game changing use of
sericin, a component of silk,
•
Our purpose: Develop the
science to deliver a premium
product line that features a longlasting salon keratin smoothing
treatment without damaging or
dangerous chemicals – like
formaldehyde.
To deliver hair that is:
• Straighter
• Smoother
• Frizz-free
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A Revolutionary New Approach!
CPF Treatment uses a revolutionary approach to gently lift the hair cuticles
and facilitate a change in the curl pattern of the hair at the molecular level.
smooth
raised
•
•
•
•
•
Harsh, alkaline products with a high pH raise
the cuticle to excessive levels, a process that
can actually damage the hair.
Simple hydration of the hair at a lower pH
provides a gentler, less extreme cuticle lift
that is nevertheless sufficient for Cezanne’s
small molecules to penetrate to the cortex.
Extensive product testing has revealed that
Cezanne Perfect Finish yields optimal results
at a low pH, comparable to that of lemon
juice.
There is no formation of formaldehyde – or
any aldehyde that may generate noxious
gases.
No unpleasant odor as with carbocysteine
products.
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smooth
raised
• Sericin
• Glycolic acid
Improving Hair from the Inside-Out!
•
Opening the cuticle increases its porosity and
allows the infusion of a proprietary blend of
beneficial small-molecule agents that
moisturize and fortify the hair.
•
These agents enter the cortex to replace lost
and damaged protein mass, strengthening
hair from within.
• Botanical extracts
• Vitamins
• Keratin
• Amino acids
INTERNAL DOCUMENT. NOT FOR CIRCULATION. CONT
CONTENTS ARE PROPRIETARY AND CONFIDENTIAL.
45
What is Sericin?!
•
•
•
•
Sericin is a natural protein produced
by the silk worm, Bombyx mori.
In silk, sericin acts as a cement
between filaments of fibroin.
Sericin also possess a high affinity
for the keratin in hair.
In hair, sericin acts as a cement
between reticulated proteins.
Seals in moisture
– Adds luster
– Protects bonds and locks hair into
its smoother, straighter form
–
•
There is no other smoothing product
in the world that uses sericin in the
way it’s used in Cezanne.
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6
The Role of Glycolic Acid
!
•
Glycolic acid is a popular antiaging ingredient that has been
recognized for many years.
•
Glycolic acid is safe for the stylist
and for the client.
•
It has the ability to fully penetrate
the hair shaft, delivering many
important benefits:
–
Enhancing softness.
–
Improving manageability.
–
Preventing breakage.
–
Protection from heat.
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A Trouble-Free “Perfect Finish”
!• When heat is applied with a flat iron, two
important things are happening:
•
•
–
The bonds in the hair are stretched into their new
positions, leaving hair smoother and straighter.
–
The cuticle is gently sealed, locking in the
proprietary blend of healthy ingredients that
fortify and restore hair.
Working from the inside-out means there
are no additional steps required.
–
No masque needed to “coat” hair with
moisturizers.
–
No product that needs to stay in the hair for days.
• Botanical
extracts
• Vitamins
• Keratin
• Amino acids
• Sericin
• Glycolic acid
Clients leave with the salon-finished hair
they love.
–
Hair can be colored, dried and styled
immediately.
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8
After Care
The Science of
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The Cezanne After Care Line
!
Cezanne also provides an array of moisturizing after-care products, including shampoos, conditioners
and styling products to maintain the styling of your masterpiece.
51
Cezanne Moisturizing Shampoo
Cezanne Moisturizing Shampoo renews
and restores moisture balance to weak,
dull, or processed hair. Natural keratin
adds strength and elasticity to help prevent
breakage. Sulfate-fee formula gently
cleanses without stripping. Safe for
chemically or color treated hair.
DIRECTIONS FOR USE:
Apply to wet hair. Lather. Rinse.
52
Cezanne Moisturizing Conditioner
Cezanne Moisturizing Conditioner
replenishes hydration to restore shine and
manageability. Natural keratin adds
strength and elasticity to help prevent
breakage. Smoothes the hair for easy
detangling and combability. Safe for
chemically or color treated hair.
DIRECTIONS FOR USE:
After shampooing with Cezanne Moisturizing
Shampoo, apply to wet hair. Rinse thoroughly
after 1-2 minutes.
53
Cezanne Conditioning Keratin Masque
Cezanne Conditioning Keratin Masque is a
deep treatment conditioner formulated with
strengthening keratin, nourishing shea butter,
Pro Vitamin B5, and natural oils rich in
vitamins and essential fatty acids to deeply
repair and nourish dry, damaged and over
processed hair. Its key properties help to
reverse the signs of damage by binding and
retaining moisture. Leaves hair and scalp
healthy looking, soft, shiny and manageable.
DIRECTIONS FOR USE:
After shampooing with Cezanne Moisturizing
Shampoo, apply to damp hair and work
through from roots to tips. Leave on for 5-20
minutes. Rinse thoroughly.
54
Cezanne Leave-in Crème Conditioner
Cezanne Leave-in Creme Conditioner is
formulated with natural keratin and Pro
vitamin B5 to help strengthen and nourish
dry or damaged hair. The proprietary blend
of conditioners and humectants work to
seal in moisture and shine for healthy
looking, manageable hair from roots to
tips.
DIRECTIONS FOR USE:
After cleansing with Cezanne Moisturizing
Shampoo and Conditioner, dispense desired
amount into palm of hand and work through
towel-dried hair from roots to tips,
concentrating on ends. Do not rinse. Style as
desired.
55
Cezanne Leave-in Spray Conditioner
Cezanne Leave-in Spray Conditioner is a
weightless formula designed for all hair
types to instantly detangle and reduce frizz.
Formulated with natural keratin and pro
vitamin B5 to help nourish, strengthen and
improve manageability. It creates a seal on
the cuticle to prevent fly-aways, and help
guard against heat damage. Hair is left soft,
smooth and not weighed down.
DIRECTIONS FOR USE:
After cleansing with Cezanne Moisturizing
Shampoo and Conditioner, spray evenly on
towel-dried hair and comb through. Do not
rinse. Style as desired.
56
6
Argan Styling Serum
Formulated for all hair types, but
recommended for frizzy, curly, dry, coarse,
unmanageable or unruly hair. Just a tiny
amount defines curls, reduces frizz and
adds incredible shine.
DIRECTIONS FOR USE:
Apply a small amount in the palms of your
hands and work through damp hair. Style as
usual.
57
Perfect Finish Thermal Protectant Spray
This cutting edge styling spray is different than
anything you have tried before. Use it in the
salon every time you blow dry or flat iron any
client’s hair to protect it from heat, add insane
shine and that swingy, silky manageability your
clients craves. All your clients, should use it
every time they blow dry and/or flat iron their
hair at home. This spray will help prolong the
Cezanne Perfect Finish treatment so it should
absolutely go home with every client that gets
the treatment.
DIRECTIONS FOR USE:
The spray can be applied to damp or dry hair. Spritz
a fine mist into each section, blow-dry, and finish
styling with a flat iron if desired. Use this product
before blow-drying and before flat-ironing to
protect the hair from extreme heat.
58
8
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Directions for Use!
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Frequently Asked Questions
Two versions—customer service and outward facing!
What is the CEZANNE Perfect Finish Keratin (CPF) Smoothing Treatment?
The CEZANNE Perfect Finish Keratin Smoothing Treatment (CPF) is a transformational, longlasting and safe salon treatment that brings hair to its ideal, most beautiful condition without
damaging or dangerous chemicals like formaldehyde, which can be found in other straightening
or smoothing products.
What kind of results can my clients expect from CPF?
CPF will reduce frizz and deliver straighter, smoother, stronger, healthier, more manageable and
exquisitely beautiful hair and will last for months. Your clients will love Perfect Finish.
If my client was a previous user of a formaldehyde-based keratin smoothing
treatment, will they be happy with CPF?
Yes. Clients get very similar results to their previous formaldehyde treatments without the
health risks.
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Frequently Asked Questions!
Will a stylist who has used formaldehyde-based keratin smoothing products be
happy with CPF?
Yes. Stylists have reported that they will never do another formaldehyde treatment again and
find it a relief to have no more formaldehyde-related eye and respiratory irritations. Many
stylists say it is easier, faster, safer and gives very similar results to formaldehyde-based formulas
and will be their new flagship smoothing treatment. Although some stylists will continue to use
formaldehyde-based formulas, increasing numbers of stylists and their clients are requesting an
alternative to this toxic ingredient.
How long will CPF last?
CPF will last for months. Similar to formaldehyde-based keratin smoothing treatments, the
amount of time CPF will last varies by client hair type, hair texture, and maintenance routine.
Does CPF give the same super straight results as a Japanese straightener or lye
relaxer?
No. CPF will reduce frizz and deliver straighter, smoother, stronger, healthier, more manageable
and exquisitely beautiful hair and will last for months. It is not a lye relaxer and it is not a
Japanese straightener and will not deliver identical results.
!
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Are the results from CPF more like a Japanese straightener or more like a
formaldehyde-based keratin smoothing treatment?
The results achieved with CPF are more like a formaldehyde-based keratin treatment, but
without formaldehyde and the associated risks.
I wear a mask when I do formaldehyde-based treatments and generally put a mask
on my client or put a towel over their face for protection from the fumes. Do I
need to do this with CPF?
No. You may see some vapor when you blow dry or flat iron, but this is primarily steam and does
not contain any carcinogens.
Is it any more difficult to apply than formaldehyde-based keratin treatments?
No. Many stylists report it is easier and takes less time to apply.
Do I need to wear gloves when doing CPF?
Gloves are not required, but since the pH is about the same as lemon juice, you may want to wear
them as the treatment may irritate abrasions on hands and cuticles if gloves are not worn.
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I had a client feel some tingling on her scalp during the time the CPF treatment was
in her hair. What is this?!
The pH of the product is about the same as lemon juice and some clients might notice some
tingling if they have sensitive skin or have abrasions on the scalp.! Avoid aggressively scrubbing
the scalp during the clarification and apply the product ¼” (6.35mm) from the scalp as per the
instructions. During the rinse after treatment, concentrate on removing product from the scalp
and the tingling should disappear.
Federal and State Government Agencies reference High Performance Liquid
Chromatography (HPLC) in reporting related to formaldehyde. The
Environmental Protection Agency (EPA) has published methods for testing for
formaldehyde including Method 8315A. Have tests like these been performed on
CPF?
Yes. One of the top testing labs in the United States performed the HPLC test on CPF and found
no detectable formaldehyde.
!
Have formaldehyde vapor analysis tests been conducted in a salon
!
consistent with test protocols of the National Institute of
setting
Safety and Health (NIOSH)?
Yes. Samples were taken in salons while stylists were using CPF and these
samples were tested by an accredited independent laboratory. There was no
detectable formaldehyde.
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What are the active ingredients and how does it work?
Cezanne Perfect Finish’s proprietary formulation is comprised of a combination of ingredients
including sericin, a component of silk. In silk, sericin acts as a cement between fibrous filaments
and it acts in a similar fashion in the CPF treatment of human hair.
CPF contains keratin and gyoxyloylcarbocysteine, but unlike carbocysteine systems you may be
familiar with, you won’t notice the unpleasant smell.
CPF contains glycolic acid, which is well known as an effective exfoliant and moisturizer for the
skin.
The CPF treatment uses a revolutionary low pH system with similar acidity to lemon juice to
open up the cuticle to allow the infusion of a proprietary blend of keratin, botanical extracts and
vitamins to enter through the cuticle to the cortex replacing lost and damaged protein mass.
Because sericin bonds very effectively to the natural keratin in hair and acts as a cement between
the strands of keratin proteins, it is able to lock hair into a smoother, straighter shape.
!
When heat is applied during the flat iron process, the cuticle is closed and the
!
proprietary blend of healthy ingredients is locked into the hair, protecting and
smoothing the hair from the inside out.
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What are the vitamins and botanical extracts that are being infused into the hair?
Vitamins C, E, B3, B5 and B6; sugar cane, lemon, apple and green tea extracts.
One of the ingredients is glycolic acid. Is this safe for the stylists and the client?
Glycolic acid is a popular anti-aging ingredient that has been used in the personal care industry
for skin care for years. It enhances softness, protection and manageability.
!
What is Sericin?
Sericin is a natural protein produced by the silk worm, Bombyx mori. It helps protect the hair.
!
How does CPF compare to the carbocysteine (amino acid) treatments that are
currently available?
No comparison! If you have used some of these treatments, you know the odor. You don’t get
that with CPF. Most carbocysteine products wash out very quickly, sometimes in just weeks.
CPF delivers reduced frizz, straighter, smoother, stronger, healthier, more manageable and
exquisitely beautiful hair and will last for months.
Does CPF break the bonds like a perm, relaxer or reverse perm?
No.! When you break down bonds of the hair the way perms and relaxers do, you are
permanently restructuring the hair, which often leads to damage long-term, and you will
see a line of demarcation until the treated hair grows out.! With CPF there is no such
line of demarcation and CPF will wash out over time.! CPF improves the health and
strength of the hair and does not break bonds like a perm, relaxer or reverse perm.
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I understand there are formaldehyde treatments and carbocysteine treatments.
What is the Cezanne Perfect Finish Keratin Smoothing Treatment?
Cezanne Professional Products has never sold a formaldehyde-based product and we never will.!
Our company was built with a single purpose:! Develop the science to deliver a premium product
line that features a long-lasting salon keratin smoothing treatment that will perform at least as
well as the Brazilian type keratin treatments, but without damaging or dangerous chemicals –
like formaldehyde.!
We know there is an existing group of products on the market today categorized as
carbocysteines.! They help to deliver smoother and more manageable hair for clients, without
some of the dangerous chemicals.! But, because of their formulations and how they work, they
often don’t last very long, generally between two weeks and two months – and some have a very
unpleasant odor when they are applied. Some require an extra masque or conditioning step and
some require an extra rinse.
The Cezanne Perfect Finish Keratin Smoothing Treatment is different.! We
are a next-generation smoothing system that uses the latest advances in
science, along with only the finest ingredients, to create a product that
delivers the results clients want from a keratin smoothing treatment, safely
and effectively.! And, because CPF works from the inside out in changing the
overall health and shape of the curl, our results last longer.
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Does CPF contain carbocysteine?
Yes, our ingredient list does include carbocysteine but our process and technology is completely
different than carbocysteine products that wash out quickly and have a strong odor. This is a
next-generation treatment that uses new technology to deliver the results that clients want,
without washing out quickly and without the unpleasant smell of traditional carbocysteine
treatments. Cezanne Perfect Finish Keratin Smoothing Treatment is devoid of the unpleasant
odor you may be familiar with in performing carbocysteine treatments and produces a longer
lasting result.
Can you provide a “low tech” explanation that I can give to my clients who want to
know how CPF works compared to other treatments?
Yes. Unlike formaldehyde-based keratin systems that simply coat the hair, CPF uses a
revolutionary low pH system with similar acidity to lemon juice to open up the cuticle to allow
the infusion of a proprietary blend of keratin, botanical extracts and vitamins to enter through
the cuticle to the cortex.
!
When heat is applied during the flat iron process, the cuticle is closed and the proprietary blend
of keratin, botanical extracts and vitamins are locked into the hair, protecting and smoothing the
hair from the inside out.
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Does it smell bad, give off fumes that make eyes tear up or cause breathing
difficulty in the salon?
No. There is nothing unpleasant about the salon experience for the stylist, client or anyone else
in the salon. No mask or special ventilation is required.
If the directions are not followed and too much treatment is put on the hair or if the hair is not
100% dry before flat ironing, there could be some smell. This is not dangerous at all. Follow the
directions for doing the light rinse, make sure the hair is 100% dry before you flat iron, and you
should not have any odor issues.
In some cases, not all, there may be a slight smell when the hair is wet after the treatment but
this disappears after a few washes. To minimize this, be sure that the hair is thoroughly dried
before flat ironing. Even though this will disappear after the first few washes, it can be
minimized or eliminated if the hair is thoroughly blown dry and not air dried.
Some clients who previously had formaldehyde-based smoothing
treatments complained that their hair was flat and had no volume for
a few weeks after the treatment and they were unable to curl it in any
way. Is this the same with CPF?
Although CPF delivers very similar results to these treatments, it does not make
the hair flat and still allows the client to put a bend in their hair and achieve
voluminous results.
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How soon can the hair be washed and how soon before the client can use styling
products, go to the gym, or wear ponytails or clips?
Unlike most smoothing treatments, with CPF the hair can be washed immediately and there are
no restrictions to going to the gym, wearing ponytails or clips. Any styling product may be used
immediately.
Is it safe for pregnant women and children?
Although CPF contains no formaldehyde or other carcinogens or dangerous chemicals, it is the
Company’s policy not to recommend any products to pregnant women or children. !If you are
pregnant and elect to use the product or if you elect to use it on children, check with your
physician first.
Can I use CPF on all hair types?
Yes. CPF can be used on any hair type and texture, no matter how colored, bleached, highlighted
or damaged, and even over other chemical treatments such as Japanese straighteners and
relaxers.
Many existing formaldehyde-based keratin treatments cause damage
to hair after repeated use over time. Is this the same with CPF?
Not at all. CPF strengthens your client’s hair and stylists and clients are reporting
improved hair texture after using this treatment.!
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How does Perfect Finish work on virgin hair?
Since virgin hair is generally extremely resistant to all treatments, here are some tips that may
help (ONLY do this for virgin hair):
•
When washing the hair during the clarifying step, use half clarifying shampoo and half 20volume cream developer. Let sit on hair for 3 minutes and repeat.
•
Make sure hair is 100% dry before applying the treatment.
•
Place the client under the dryer on low to medium heat during the 30 minutes the treatment
is in the hair with the hair loosely clipped with a plastic clip if the hair is long, rotating the
hair position every 10 minutes. Do not put a cap on the hair.
•
Do a thorough blow dry, getting the hair as smooth as possible and follow up with
meticulous flat ironing using very small sections until the hair is very silky. Increasing the
temperature of the flat iron may be helpful in achieving the silky result, but as the stylist you
need to make that decision based on the individual client.
I read that CPF works on all hair types and textures. Does this include
African American hair?
Yes, CPF works great on African American hair and can be applied directly over relaxed
hair.
For women who are natural or transitioning, CPF will reduce the bulk, soften the hair, and
define the curls. CPF will reduce frizz and deliver straighter, smoother, stronger,
healthier, more manageable and exquisitely beautiful hair and will last for months. It is
not a lye relaxer and it is not a Japanese straightener and will not deliver identical results.
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How long does it take to do CPF and how much should be charged?
Depending on the hair type, texture and length, it should take you about as long as other
smoothing treatments, generally anywhere from about 1 ½ to 2 ½ hours. You should charge the
same amount you charge for other smoothing treatments in your salon.
How much product will be used per treatment?
The “average” head of hair will take about 2 ounces (60ml). Depending on hair type, texture and
length, the amount used may vary. Always start with the minimum amount of 1-2 ounces
(30-60ml) in the bowl to avoid waste and add more if needed. Do not use more product than you
need. If you see excess product on your comb as you comb the treatment through each section,
you are using too much product.
I recently used the Cezanne Perfect Finish Keratin Smoothing Treatment and the
color and texture of the product coming out of the treatment bottle was slightly
different than last time. Does this matter?
No problem at all.! Sometime there will be a slight color and texture change over time or by the
batch you receive. It may even appear a bit lumpy but this is just the nature of the aloe vera
when combined with our low pH small molecule technology. This is not a problem and does not
impact performance.! Remember to shake well before using, and stir in bowl.
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!
!
! How important is it to completely saturate the ends of the hair with CPF during the
application?
It is very important that all the hair is completely covered, especially the ends which tend to be the
driest and most porous in hair that has been previously processed with other chemical treatments.
If I increase heat and take extra passes with the flat iron, I get even better results. Is
this okay to do?
The stylist needs to use good judgment with respect to heat on any client at any time. While
increased heat and more passes may yield a sleeker, shinier result, the stylist needs to be sensitive
to the health of the client’s hair. Increased heat may also impact lifting of color.
Can CPF be used on Hair Extensions?
Yes, if they are human hair and as long as the bond is avoided during flat ironing.
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!
!
! If a client has blonde or white hair and you notice some yellow in the hair after
flat ironing, why did this happen and how can it be avoided?
There is nothing in the product itself to turn the hair yellow,!but blonde or white hair has been
known to turn yellow for a variety of reasons.! This could occur during the treatment and it may
be outside your control.! Causes could include type of color or treatments that are already in the
client’s hair,!type of water, medication—even an aspirin can affect hair color!
Another thing that can cause a problem is a flat iron that is too hot for delicate white or blonde
hair. If you are addressing this issue, try starting!at a very low temperature, even lower than
the recommended 380$F (193$C).! Remember the goal is to get the hair silky.! Simply adjust
the temperature only to the point where the hair gets easily silky.! You should not have to do a
lot of passes, generally 2-4, sometimes more for resistant hair.! If you see the hair getting
yellow, STOP and turn the temperature down.! DO NOT over flat iron the hair. Silky is the key
word.! Once it’s silky there is no reason to continue to flat iron.!!
Remember, you can always adjust color after the service if you wish.! Another!tip from stylists
with whom we discussed your question is that blue/violet based shampoo can reduce/eliminate
yellowing.
I’ve seen a formaldehyde-based treatment done on a blonde that turned her hair
“highlighter” yellow. Can this happen with CPF?
No. This will not happen with CPF. This can happen with formaldehyde-based treatments,
particularly when done over boxed color using metallic salts which can be very reactive to
certain chemicals.
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!
!
! If a stylist accidentally forgets to do the light rinse of the CPF treatment after the 30
minutes with the treatment in the hair, and does the blow dry and flat ironing with
all the treatment still in the client’s hair, will that be a problem?
Although this is not recommended, if you missed this step, don’t worry. The client will be fine and
there will be no damage to the hair. What could occur is that it may take you more time to 100%
blow dry the hair, the hair will feel heavier, and the flat ironing may take longer without getting as
quite a silky or shiny result as you may want. ! You will also experience more steam during the
blow dry and flat iron. Just continue the treatment as you usually would, then add one step—
simply wash your client’s hair after the service with the Cezanne Moisturizing Shampoo and
Moisturizing Conditioner and style as desired.! All fixed!
I’ve done several CPF treatments with excellent results. While I was doing the blow
dry on one particular client the hair felt “gummy” and hard to comb and the blow
dry process was slower and more difficult than usual. Any idea what happened and
will this be a problem for my client?
This will not be a problem for the client and “yes,” we probably know what happened. Most likely
you applied too much product during the application and consequently didn’t rinse quite enough.
The instructions say “a quick light rinse, about 10-20 seconds,” but “very long, thick or coarse
resistant hair may need a longer rinse.” Our guess is that you just left too much product in the
hair. If the hair is not smooth and silky after you flat iron, but instead has a “gummy” or
particularly heavy feel to it, simply wash your client’s hair after the service with the Cezanne
Moisturizing Shampoo and Moisturizing Conditioner and style as desired.! All fixed! Next time, do
the quick light rinse, about 10-20 seconds but for very long, thick or coarse hair, do a slightly
longer rinse.
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!
! How do I know if I have rinsed enough product out of the hair before the final blow
! dry and flat iron?
During the rinse, it is important to keep the water pressure down. Start first at the scalp. As the
warm water runs through the hair, you are gently rinsing out the product. Leave some residue in
the hair—a little bit more residue than the “slip” you feel when doing a deep conditioning
treatment. You will get used to this very quickly. Leaving too much product in the hair will not
impact the end result, but it will be harder on you and will take you longer to get the hair 100% dry
during the blow dry. No harm done if you leave too much in, but your client may want to wash it if
it feels heavy and all will be fine.
My client has fine hair and when I was finished, the hair felt heavy and “lifeless.”
What happened and what can I do?
You may have used more product than you needed during the application or didn’t rinse enough.!
Leaving too much residue in the hair weighs it down and can reduce the silkiness and shine you
should get during the flat iron portion of the treatment.!! Remember not to over flat iron!and only
do as many passes as you need to get the hair silky.! If you did leave too much product in the hair,
you or the client always have the option to wash at any time after the service.
Can CPF lift color?
As with all smoothing treatments, there is a potential to lift color. Whether or not any color
is lifted and how much color is lifted is a function of the particular hair type and condition
as well as the type of color and the temperature of the blow dryer and/or flat iron. When
coloring before the treatment, what some stylists do with our treatment as well as with
other keratin treatments is to adjust the level of the color to allow for any lift that may
occur. If your client has pink, blue, green, yellow or any other bright unnatural colors,
there may be a greater tendency for lift. If you color after the treatment, you
eliminate the issues related to lifting color.
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!
!
! If color is lifted, can touchups be done after the treatment?
Yes.
When should color be done?
Color can be done before or after the treatment.
If color is done after the treatment, you eliminate issues of lifting color. If the hair has only a
slight residue on it after the flat ironing is completed, you can immediately proceed to coloring.!!!If
there is a lot of residue in the hair after the flat iron, you may rinse the hair, towel dry thoroughly
and apply the color directly to damp or dry hair.!.
What is the best way to get coverage over resistant gray hair when I am coloring
after the Perfect Finish service?
If the hair has only a slight residue on it after the flat ironing is completed, you can immediately
proceed to coloring.!!! If there is a lot of residue in the hair after the flat iron, you may rinse the
hair, towel dry thoroughly and apply the color directly to damp or dry hair.! If the hair is
particularly resistant, you may want to leave the color on a bit longer than usual.
What is the customer service line and email address I can use for questions?
Call us anytime at 1 888 316 6250 or email us at [email protected].
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The Science of Cezanne Perfect Finish and

Transcription

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