11 How To CrafT Your wellness Vision sTaTemenT Best-In-Clas Corporate Vis

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11 How To CrafT Your wellness Vision sTaTemenT Best-In-Clas Corporate Vis
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BestCorpor In-Class
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Statem e Vision
ents!
How To Craft Your Wellness Vision Statement
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How To Craft Your Wellness Vision Statement
In essence, the vision/mission statement is simply a one or two sentence declarative on what you’d like your program to
ultimately accomplish. Some business professionals struggle with the idea of developing the vision/mission statement,
but it really doesn’t have to be so complicated. Literally, the word vision means “to see.” Consequently, the vision
statement is what you see in the future for your program.
When developing your wellness vision and mission statement, why not begin by comparing standards with the nation’s
top companies? To help you frame your wellness vision statement and get ideas flowing, here’s a list of what Fortune
500 companies have written. If your wellness vision statement is modeled after the best of the best, it can only reflect
positively on your planning efforts.
` Google
vision statement:
To develop a perfect search engine.
X Toyota
vision statement: To
sustain profitable growth by providing the best
customer experience and dealer support.
Proctor & Gamble (P&G)
vision statement: To
provide branded products and services of
superior quality and value that improve the lives of the world’s
consumers.
X General Motors
GM is a multinational corporation engaged
in socially responsible operations, worldwide. It is dedicated
to provide products and services of such quality that our
customers will receive superior value while our employees and
business partners will share in our success and our stock-holders
will receive a sustained superior return on their investment.
mission statement:
vision statement: Over the past 100 years, GM has been a leader in
the global automotive industry. And the next 100 years will be no different.
GM is committed to leading the industry in alternative fuel propulsion. GM’s
vision is to be the world leader in transportation products and related services. We will
earn our customers’ enthusiasm through continuous improvement driven by the integrity,
teamwork, and innovation of GM people.
slogan:
“People in motion.”
$ Citigroup
Our goal for Citigroup is to be the most
respected global financial services company. Like any other public
company, we’re obligated to deliver profits and growth to our
shareholders. Of equal importance is to deliver those profits
and generate growth responsibly.
mission/ vision statement:
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How To Craft Your Wellness Vision Statement
 Exxon Mobil
Exxon Mobil Corporation is committed to being the world’s premier petroleum
and petrochemical company. To that end, we must continuously achieve superior financial and
operating results while adhering to the highest standards of business conduct. These unwavering
expectations provide the foundation for our commitments to those with whom we interact.
mission statement:
slogan:
“Taking on the world’s toughest energy challenges.”
 Chevron
At the heart of The Chevron Way is our Vision to be the
global energy company most admired for its people, partnership and performance.
mission/ vision statement:
 ConocoPhillips
An oil, gas and energy company, ConocoPhillips produces and explores petroleum sources, on
top of supplying natural gas, chemicals and plastics in over 40 countries worldwide. Aside from
this, ConocoPhillips is also into fuel technology, gas-to-liquids, power generation, etc.
mission statement:
slogan:
“Use our pioneering spirit to responsibly deliver energy to the world.”
D Apple
Apple designs Macs, the best personal computers in
the world, along with OS X, iLife, iWork and professional software.
Apple leads the digital music revolution with its iPods and iTunes
online store. Apple has reinvented the mobile phone with its
revolutionary iPhone and App Store, and is defining the future
of mobile media and computing devices with iPad.
mission statement:
✆ AT&T
mission statement: Our mission is to exploit technical
innovations for the benefit of AT&T and its customers by
implementing next-generation technologies and network
advancements in AT&T’s services and operations.
The AT&T global network was born
of the ingenuity of AT&T Labs networking specialists
who made disparate systems work together. Being
the world’s fastest and most reliable global network,
our network is the standard against which all others
are measured. To maintain our leadership in this
arena, we focus on the future and aggressively pursue
innovations. Our vision is to design and create in this
decade the new global network, processes, and service
platforms that maximize automation, allowing for a reallocation
of human resources to more complex and productive work.
vision statement:
 Kroger (Manufacturing)
At Kroger Manufacturing, our mission for the future includes continuing the quest for
innovation. Our plants are state-of-the-art manufacturing facilities. We face the 21st century as leaders in our
industries. Innovative “entrepreneurial” thinking is a key to our future success.
vision statement:
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Wellness Council of America [WELCOA]
17002 Marcy Street, Suite 140
Omaha, NE 68118-2933
Phone: 402.827.3590 | Fax: 402.827.3594
www.welcoa.org

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