Document 6524561

COVER SHEET
June 8, 2009
1 8 0 3
SEC Registration Number
A B S - C BN
AND
B ROADCA S T I NG
COR P ORA T I ON
S U B S I D I A R I E S
(Company’s Full Name)
A B S - C B N
S GT .
MO .
B ROADCA S T
E S GU E R RA
I GNA C I A
QU E ZON
AV E .
S T .
C E NT E R
CORN E R
D I L I MA N
C I T Y
(Business Address: No. Street City/Town/Province)
1 2
Rolando P. Valdueza
415-2272
(Contact Person)
(Company Telephone Number)
3 1
1 7 C
0 6
1 8
Month
Day
(Fiscal Year)
(Form Type)
Month
Day
(Annual Meeting)
(Secondary License Type, If Applicable)
Dept. Requiring this Doc.
Amended Articles Number/Section
Total Amount of Borrowings
6,845
As of May 31, 2009
P
=8.4 billion
$6 million
Domestic
Foreign
Total No. of Stockholders
To be accomplished by SEC Personnel concerned
File Number
LCU
Document ID
Cashier
STAMPS
Remarks: Please use BLACK ink for scanning purposes.
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SECURITIES AND EXCHANGE COMMISSION
SEC FORM 17-C
CURRENT REPORT UNDER SECTION 17
OF THE SECURITIES REGULATION CODE
AND SRC RULE 17.2(c) THEREUNDER
1. Date of Report:
June 8, 2009
2. SEC Identification No.
1803
3. BIR Tax Identification No.
VAT 000-406-761-000
4. Exact name of registrant as specified in its charter:
ABS-CBN BROADCASTING CORPORATION
5. Province, Country or other jurisdiction of incorporation or organization
PHILIPPINES
6. Industry Classification Code :
_________ (SEC Use Only)
7. Address of principal office
ABS-CBN Broadcasting Center, Sgt. Esguerra Avenue corner
Mo. Ignacia St., Diliman, Quezon City, Metro Manila, 1100
8. Registrant’s telephone no. and area code
(632) 924-41-01 up to 22 / 415-22-72
9. Former name, address, and fiscal year, if changed since last report
Not Applicable
10. Securities registered pursuant to Sections 4 & 8 of the RSA:
No. of Shares of Common Stock
Title of Each Class
Outstanding &/or Amount of Debt Outstanding
Common Stock, P 1 par value
779,584,602 shares
11.
Indicate the item numbers reported herein:
Item 9 – Other Events
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PRESS RELEASE: Ratings Surge Boosts ABS-CBN’s Airtime Revenues to Record High of Over
Php1.4 Billion in May ‘09
Quezon City, Philippines (June 8, 2009) – After garnering leadership audience shares in Metro
Manila and widening its nationwide ratings superiority over its closest competitor, ABS-CBN
Broadcasting Corporation (PSE: ABS, ABSP) enjoyed its highest selling month to date with revenues
hitting a record-high of over P1.4 billion in May 2009.
According to TNS's 18-22 May 2009 weekday overnight ratings survey, ABS-CBN registered a
total day nationwide share of 47 percent, or 15 percentage-points higher than GMA's 32 percent.
In the highly critical primetime block, ABS-CBN enjoyed an even bigger lead nationwide with a
51 percent audience share, or 16 percentage points higher than GMA's 35 percent. This means GMA
would have to provide 46% more ad spots or extra values just to match up with ABS-CBN's eyeballs.
ABS-CBN also pulled away in Metro Manila with a 46 percent share amongst primetime viewers,
or 8 percentage points higher than GMA's 38 percent share. In Mega Manila primetime, ABS-CBN
caught up with its competitor with an audience share of 42 percent.
Channel 2 Head of Sales August Benitez confirmed that current May revenues surpassed the
record revenues of summer 2007, when political ads significantly spiked ad sales.
"Our current strategy of continuously investing in our programming despite the hard times and
incessantly providing the best ad environment to our valued clients seems to be paying off
remarkably well. The ratings and revenues surge we are experiencing today are simply affirmations
of how viewers appreciate the quality of our programs and how advertisers regard us as the most
meaningful conduit to their customers," he said.
Head of Sales Strategic Planning Oz Trinidad added that the market has been very receptive to
the various special executions included in its sales packages and has effectively strengthened ABSCBN's revenue streams outside of commercial spot placements.
"Our objective, especially in these hard times, is to provide more value to our clients while
increasing our business with them and still maintain responsible broadcasting by bringing the best
programs with a less cluttered environment than our nearest competitor. The May results are simply
a testament to the success of our win-win-win strategy," she said.
To date, new program launches like "Only You" on primetime and "Bud Brothers" in the
afternoon continued to capture the lion's share of viewers, while newest sensation "Boys Over
Flowers" opened to audience shares that are more than double that of its competing program "Hole
in the Wall." And along with powerhouse ratings leaders "May Bukas Pa," "Tayong Dalawa,"
"Maalaala Mo Kaya," "Rated K," "TV Patrol World," "Wowowee," and "ASAP," ABS-CBN has
dominated in all the important timeblocks all throughout the day both on weekdays and on
weekends.
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SIGNATURES
Pursuant to the requirements of the Securities Regulation Code, the registrant has duly caused
this report to be signed on its behalf by the undersigned hereunto duly authorized.
Registrant: ABS-CBN BROADCASTING CORPORATION
By:
CHARLES A. GAMO
Head, Investor Relations & Corporate Planning
Date: 8 June 2009