Sample Assessment Materials AM20530 - VTCT Level 2 Certificate in Hairdressing and

Transcription

Sample Assessment
Materials
AM20530 - VTCT Level 2 Certificate in Hairdressing and
Beauty Therapy (VRQ)
601/0556/2
(120glh)
Version 15
Contents
1. External sample assessments materials
3
UV21578 – Understanding the hair and beauty sector
Question paper
Mark scheme
4
4
15
2. Internal sample assessment materials
27
UV21579 – Hair and beauty research project
UV21580 – Enterprise in the hair and beauty sector
UV21581 – Marketing hair and beauty products and services
UV21582 – Hair and beauty science
UV21583 – Responding to a hair and beauty design brief
28
34
39
46
51
AM20530 – VTCT Level 2 Certificate in Hairdressing and Beauty Therapy (VRQ)
SAMs V15
2
1. External sample assessment materials
External sample assessment materials are structured as follows:
•
Question paper
•
Mark scheme
SAMs V15
3
VTCT Level 2 Certificate in
Hairdressing and Beauty Therapy
UV21578: Understanding the hair and
beauty sector
Time allowed: 1 hour 30 mins
PLEASE COMPLETE THE FOLLOWING BOXES IN BLACK OR BLUE INK.
USE BLOCK CAPITALS. DO NOT USE PENCIL.
ULN number
VTCT centre number
National centre number
Learner surname
Other names
Signature
PLEASE READ THE TEXT BELOW VERY CAREFULLY
BEFORE ATTEMPTING ANY OF THE ASSESSMENT.
You will need no other materials.
Learner instructions:
•
•
•
•
•
Check that you have the correct question paper.
Fill in the boxes above with your learner number (ULN),
VTCT centre number, national centre number, your surname,
other names and signature.
You should attempt all questions on the paper in the space
provided.
Do not open this paper until you are told to do so by the
invigilator.
If you leave the assessment room unsupervised, you will not
be allowed to re-enter.
Examiner’s use
Examiner number
Question
Mark
1
2
3
Learner guidance:
•
•
•
•
•
•
•
There are 9 questions in this assessment.
The available marks for each question are shown on the
right alongside that question.
Total marks available: 60
There are 11 pages in this question paper, any blank pages
are indicated.
You may use diagrams if these assist or support your
answers.
You are reminded of the importance of clear English and
careful presentation.
Read the questions carefully before commencing.
SAMs V15
4
5
6
7
8
9
Total
4
Question 1
The combined industries that make up the hair and beauty sector turn over more
than £5 billion each year, a figure which is growing year on year.
Describe two ways in which the hair and beauty sector benefits the UK economy.
a)
(2 marks)
b)
(2 marks)
(Total 4 marks)
SAMs V15
5
Question 2
a) List four types of hair or beauty business ownership.
1)
(1 mark)
2)
(1 mark)
3)
(1 mark)
4)
(1 mark)
b) Give an explanation of each type of hair or beauty business ownership you have
identified above.
1)
(2 marks)
2)
(2 marks)
3)
(2 marks)
SAMs V15
6
4)
(2 marks)
(Total 12 marks)
SAMs V15
7
Question 3
Habia is the UK’s Hair and Beauty Industry Authority.
Describe three of the roles of Habia.
1)
(2 marks)
2)
(2 marks)
3)
(2 marks)
(Total 6 marks)
SAMs V15
8
Question 4
List three treatments or services offered by each of the following business types.
Treatments or services offered
a) Spa
1)
2)
3)
b) Barber shop
1)
2)
3)
c) Beauty salon
1)
2)
3)
(9 marks)
(Total 9 marks)
SAMs V15
9
Question 5
Hair and beauty professionals must always comply with the Data Protection Act
1998.
Describe two ways in which this can be done.
1)
(2 marks)
2)
(2 marks)
(Total 4 marks)
SAMs V15
10
Question 6
Personal Protective Equipment (PPE) must always be used when carrying out
treatments and services.
Describe two reasons why.
1)
(3 marks)
2)
(3 marks)
(Total 6 marks)
SAMs V15
11
Question 7
a) List two skills or attributes required by a hairdresser.
1)
(1 mark)
2)
(1 mark)
b) Explain why each of these two skills or attributes are needed.
1)
(2 marks)
2)
(2 marks)
(Total 6 marks)
SAMs V15
12
Question 8
a) List three personal hygiene practices which are expected within the hair and
beauty professions.
1)
(1 mark)
2)
(1 mark)
3)
(1mark)
b) For each of the standards listed above, give an explanation of the importance
within the industry.
1)
(2 marks)
2)
(2 marks)
3)
(2 marks)
(Total 9 marks)
SAMs V15
13
Question 9
There are several job roles in industries which are related to the hair and beauty
sector.
Describe two of these job roles.
1)
(2 marks)
2)
(2 marks)
(Total 4 marks)
END OF PAPER
SAMs V15
14
UV21578 – Understanding the hair and beauty sector
Mark scheme
VTCT’s Chief Examiner is responsible for producing mark schemes. Mark schemes
are produced at the same time as the associated assessment paper and are in place
to ensure that assessors and examiners mark papers consistently and reliably.
Mark schemes are mapped explicitly to the associated assessment paper. A mark
scheme provides the basis on which examiners are instructed to award marks. It
must be stressed that the answers given in VTCT mark schemes are exemplars;
examiners are encouraged to award marks for other suitable answers that do not
appear in the mark scheme.
VTCT mark schemes include:
•
Question numbers
•
Questions / tasks
•
Suitable responses / answers to be expected
•
How individual marks are to be awarded
•
Total marks available for each question.
SAMs V15
15
Question
number
1
Question
Total
marks
The combined industries that make up the hair and beauty
sector turn over more than £5 billion each year, a figure
which is growing year on year.
Describe two ways in which the hair and beauty sector
benefits the UK economy.
Answer(s)
Award 1 mark for each correct answer identified (to a
maximum of 2 marks); plus 1 additional mark for each
suitable description (to a maximum of 2 marks)
•
Higher employment levels lead to more disposable
income. In turn people are able to spend money, this in
turn benefits the economy.
•
Related industries such as manufacturers of equipment
and products are maintained as businesses can afford to
continue to buy and invest.
•
Financial institutions may benefit as loans and overdrafts
are able to be repaid and business accounts are healthy
which enables cash flow for the banks.
•
Sales of products are maintained which increases
revenue of businesses and also the salary and
commission of the staff.
Award marks for any other suitable answers
SAMs V15
4
16
Question
number
2
Question
Total
marks
a) List four types of hair or beauty business ownership.
b) Give an explanation of each type of hair or beauty
business ownership you have identified above
Answer(s)
a) Award 1 mark for each suitable answer listed
b) Award up to 2 marks for each suitable explanation. 1
mark for a brief explanation OR 2 marks for a full/thorough
explanation.
•
Private limited company: A private limited company is a
separate legal entity. This means that profits and debts
are owned by the company and not any one individual
person. Limited liability is another advantage of a private
limited company. This means that each owner’s liability
is limited to the amount they invested into the business,
and their personal money or property cannot be used to
pay off company debts.
•
Partnership: in a business partnership, you’re running a
business as a self-employed individual but all the
partners share responsibility for the business. You can
share all the profits between the partners and each
partner pays tax on their share of the profits.
•
Sole trader: Is a business owned and run by an
individual and there is no distinction between the owner
and the business. There are fewer legal implications and
there is no need to register the business with
Companies House. A sole trader must register with HM
Revenue & Customs (HMRC) for self-assessment of
income tax.
•
Limited Liability Partnership: A Limited Liability
Partnership (LLP) shares many of the features of a
normal partnership – but it also offers reduced personal
responsibility for business debts. Unlike members of
ordinary partnerships, the LLP itself is responsible for
the full extent of debts, not the individual partners.
•
Public Limited Company: Is usually a large well-known
business. This could be a manufacturer or chain of
retailers Shares are traded on the stock exchange.
•
Franchise: is when one acquires the right to use an
existing business idea. Opening a franchise is usually
less risky than setting up as an independent retailer. The
franchisee is adopting a proven business model.
•
Concession: This is where a business is operated within
another business, for example a beauty counter within a
SAMs V15
12
17
large department store. The product company and the
department store have a Concession Service Agreement
in place which outlines arrangements for leasing of
space and revenue sharing.
•
Independent/freelance: The hair or beauty practitioner
provides services on a self-employed basis by providing
services in client’s own homes. Many make-up artists
also work on a freelance basis.
SAMs V15
18
Question
number
3
Question
Total
marks
Habia is the UK’s Hair and Beauty Industry Authority.
Describe three of the roles of Habia.
Answer(s)
Award 1 mark for each correct answer identified; plus 1
additional mark for each suitable description (to a maximum
of 2 marks)
•
Leads on the development of national occupational
standards
•
Sets the structures of national vocational qualifications
(NVQs)
•
Provides the structures and assessment strategies for all
hair and beauty qualifications
•
Consults with industry to shape future workforce
•
Conducts research and issues statistics on the hair and
beauty sector
•
Provides support and advice
•
Provides training
SAMs V15
6
19
Question
number
4
Question
Total
marks
List three treatments or services offered by each of the
following business types.
Answer(s)
Award 1 mark for each suitable treatment or service listed
•
Spa – massage (stone therapy, Swedish, aromatherapy,
reflexology); body wraps (slimming, muscular tension,
cellulite); hydrotherapy (whirlpool, jets, Vichy shower).
•
Barber shop – shampooing; cutting; grooming; patterns
(creating shaved patterns in hair); beard shaping and
trimming; shaving; colouring; styling.
•
Beauty Salon – facials (hands-on, electrical); eye
treatments (lash extensions, tinting, shaping); hair
removal (waxing, electrical epilation, depilatory cream);
tanning (spray tan, manual application of spray tan);
make-up (day make-up, evening make-up, occasion
make-up, fashion/photographic make-up, theatrical
make-up); manicure; pedicure; nail enhancements (UV
gel, liquid and powder, overlays, tips, wraps, nail art).
SAMs V15
9
20
Question
number
5
Question
Total
marks
Hair and beauty professionals must always comply with the
Data Protection Act 1998.
Discuss two ways in which this can be done.
Answer(s)
of 2 marks)
•
Correct storage of client record cards/details
•
Not sharing client information
•
Disposing of client’s personal details in the correct
manner
•
Gaining client consent before using client details for
marketing purposes.
Award marks for other suitable answers
SAMs V15
4
21
Question
number
6
Question
Total
marks
Personal Protective Equipment (PPE) must always be used
when carrying out treatments and services.
a) List two reasons why.
b) Give a justification for the two reasons you have given
above.
Answer(s)
Award 1 mark for each suitable answer listed
Award up to 2 marks for each suitable justification. 1 mark
for a brief justification OR 2 marks for a full/thorough
justification.
•
To ensure cross infection does not occur.
•
To maintain hygiene practices.
•
To ensure your good reputation.
•
To comply with legislation and local bye-laws.
•
To adhere to codes of practice.
SAMs V15
6
22
Question
number
7
Question
Total
marks
a) List two skills or attributes required by a hairdresser.
b) Explain why each of these two skills or attributes are
needed.
Answer(s)
explanation.
•
Integrity and honesty – it is important to be honest at
all times in a hair salon because it creates an
atmosphere of trust and confidence for clients and
colleagues. It is important to have a good reputation
with clients and colleagues, to be recognised for your
integrity, keeping promises and exceeding
expectations.
•
Reliability and punctuality – in a hairdressing
business it is extremely important to be reliable and
punctual in meeting client appointments. If you are
late for one appointment this will affect every other
client appointment that day. Clients may have
booked to have their hair done for a special occasion
or evening out and they should be able to rely on you
to provide the service booked at the time requested.
Reliability and punctuality also demonstrate respect
for colleagues. Customer retention may also be
impacted.
•
Excellent communication and customer service skills
– it is important to always be polite and friendly to
customers, colleagues and visitors. Choose
appropriate topics of conversation, do not use
inappropriate language and do not gossip or criticise
colleagues or other professionals. You need
excellent communication skills in order to ascertain
your client’s treatment requirements. Clients often
enjoy the conversation and socialising just as much
as the hairdressing service.
•
Personal presentation – it is important to have a
professional personal appearance and for your hair
and style to reflect the services offered in the salon.
Presentation of the salon and staff will influence
client perceptions of the business. Personal
presentation also sets a sound first impression to
new customers.
SAMs V15
6
23
SAMs V15
24
Question
number
8
Question
Total
marks
a) List three personal hygiene practices which are expected
within the hair and beauty professions.
b) For each of the standards listed above, give an
explanation of the importance within the industry.
Answer(s)
explanation.
•
Avoid eating strongly flavoured foods
•
Clean teeth, fresh breath
•
No smoking
•
Clean hair, short or neatly tied back
•
Use deodorant
•
Clean body, no odour
•
Wear light day make-up, not too heavy or bold
•
Men should be clean shaven or have neat facial hair
•
Wear fresh clean, ironed uniform/clothing
•
Wear clean, functional shoes
•
Nails should be:
o Short and unpolished for beauty/spa/massage
therapists
o Hairdressers and nail technicians should have
carefully polished nails
SAMs V15
9
25
Question
number
9
Question
Total
marks
There are several different job roles in industries which are
related to the hair and beauty sector.
Describe two of these job roles.
Answer(s)
of 2 marks)
•
Fashion – designer, buyer, stylist; make-up artist, nail
technician (theatre and media).
•
Leisure and tourism – global spa managers, hotel
managers, customer care
•
Retail and distribution – sales and marketing, sales
consultant, account manager
•
Further education – lecturer, assessor or salon
technician on vocational courses
•
Training – product and equipment training for
professional companies and private training providers.
SAMs V15
4
26
2. Internal sample assessment materials
Internal sample assessment materials for each unit are structured as follows:
•
Unit number and title
•
Section 1 – Guidance
•
Section 2 – Assignment brief
•
Section 3 – Grade descriptors
•
Section 4 – Assessment controls
SAMs V15
27
UV21579 – Hair and beauty research project
Centres must:
•
administer the assignment brief presented
•
set the scenarios/tasks within the brief to best suit the employment context of the
local area, and the availability of, and access to resources
•
assess the tasks in the assignment brief against the grade descriptors presented
in Section 3
•
adhere to the controls specified in Section 4.
SAMs V15
28
Task 1 – How to prepare for a hair and beauty research project
Scenario
Evidence
You have been asked to
create an article for your
school’s/college’s website
entitled ‘How to prepare for a
hair and/or beauty research
project’.
Article that includes the factors that
must be considered when planning a
hair and beauty project and the different
project types.
Criteria
assessed
1a, 1b
The article will help other
pupils/students prepare for the
hair and beauty project that
they are required to undertake.
Specific guidance
In addition to this guidance, learners should be informed of, encouraged and given
the opportunity to meet, relevant higher grading opportunities.
Learners must produce an article that will help their fellow pupils prepare for a hair
and beauty project. The article must detail the different types of hair and beauty
projects that could be undertaken (historical, effectiveness of hair and beauty
products, the provision of local hair and beauty services), and should provide real
examples of projects (sunbed overuse linked with cancer, hair and beauty in the
1930s etc).
The article must outline the factors that must be considered when planning a hair
and beauty project. Learners should also explain the importance of these factors and
how they contribute to a successful project.
Learners should make their articles interesting and attractive.
Work may be presented in the medium of the pupil's choosing, however, they should
not deviate from the brief and must ensure that the evidence provided is tangible.
Acceptable evidence may include: written/typed assignment; presentation
slides/notes; visual or verbal presentation; video/audio; blog (this list is not
exhaustive).
SAMs V15
29
Task 2 – Hair and beauty research proposal
Scenario
Evidence
Your school has decided to
hold a themed open evening
for new and prospective
students entitled ‘Life in the
1960s’.
Research proposal – including
descriptions and justification of contents
Criteria
assessed
2a
You have been asked
specifically to research hair
and beauty in the 1960s.
Prior to undertaking research
you must produce a research
proposal.
Specific guidance
Learners must produce a hair and/or beauty research proposal. This must include
the topic area to be researched, the research methods to be used, a timeline of
activities including SMART objectives, the expected outcomes of the research,
details of how the research will be presented with a justification for the proposal.
Learners should describe the contents of the proposal and justify the use of the
research methods and sources to be used, detailing how the project will meet the
expected outcomes.
slides/notes; visual or verbal presentation; video/audio; blog; poster/mood board (this
list is not exhaustive).
SAMs V15
30
Task 3 – Hair and beauty research project
Scenario
Evidence
Using your research proposal,
you must carry out research
into hair and beauty in the
1960s.
Presentation of research and findings
(including research log)
You must present your
research and findings which
will be displayed at the 1960sthemed open evening.
Criteria
assessed
3a, 3b
(include explanation of the methods
used and how your research could have
been enhanced by the use of primary
research methods).
Specific guidance
the opportunity to meet relevant higher grading opportunities.
Learners must use appropriate research methods and sources of information to carry
out research into hair and beauty in the 1960s. It is expected that secondary
research methods will be used; however, learners may use primary research
methods, if they wish. Learners must produce a log of the information/data collected.
Learners should consider the reliability and relevance of the methods and sources
used as well as the quality of information collected.
Learners should explain the specific findings of their research and their conclusions,
and justify these with supporting information.
Learners should explain the success of the research project in meeting the expected
outcomes and detail the strengths and limitations of the project, opportunities for
improvement and recommendations for future hair and beauty projects.
Information should be presented in a clear and appropriate format which
demonstrates understanding of the topic area and of the research methods and
sources used.
SAMs V15
31
Pass
Merit
Distinction
(All Pass descriptors must be
achieved to be awarded a Pass
grade)
(All Pass and Merit descriptors
must be achieved to be awarded a
Merit grade)
(All Pass, Merit and Distinction
descriptors must be achieved to be
awarded a Distinction grade)
Synoptic assessment
mapping*
Learning outcome 1 - Understand how to plan a research project in hair and beauty
1a
Outline the types of hair and beauty
projects.
Describe specific examples of hair and
beauty projects that could be undertaken.
(E)
1b
Outline the factors that must be
considered when planning a hair and
beauty research project.
Describe the factors that must be
considered when planning a hair and
beauty research project. (E)
Explain the importance of the factors that
must be considered when planning a hair
and beauty research project. (E)
UV21578. LO1/LO2/3
Learning outcome 2 – Be able to produce a research proposal for a hair and beauty project
2a
Produce a research proposal, outline
the topic area, research methods to be
used, timeline, expected outcomes and
how the research will be presented.
Describe the contents of the research
proposal. (E)
Justify the use of research methods,
detailing how the project will meet the
expected outcomes. (E)
UV21578. LO1/LO2/LO3
Explain the success of the project in
meeting the expected outcomes. (E)
UV21578. LO1
Learning outcome 3 – Be able to carry out a hair and beauty research project
3a
3b
Use appropriate research methods and
sources of information to carry out
research. (E/I).
Describe the reliability and relevance of
methods and sources used and the quality
of information/data collected. (E)
Produce a log of all information/data
collected. (E/I)
Explain specific findings and conclusions
with supporting information. (E)
Evaluate opportunities for improvement,
making recommendations for future hair
and beauty projects. (E)
Present broad research findings and
describe key areas in a structured
format.
* Detailed explanations of synoptic assessment opportunities are presented Section 5 of the unit specification.
Key: opportunity to develop/assess English skills (E), mathematical skills (M), and information and communication technology skills (I).
SAMs V15
32
Task setting
Task taking
Task marking
High level of control
Medium level of control
Task setting:
•
VTCT sets the assignment brief which specifies the tasks to be undertaken.
•
The assignment brief provides opportunities for centres to focus on one particular
area (hair and/or beauty) to best suit the employment context of the local area,
and the availability of, and access to resources.
Task taking:
•
Supervision/Authenticity
o Planning, researching and producing assessment evidence must be
completed under medium levels of control.
o The production of assessment evidence must be carried out under direct
teacher supervision, but not under examination conditions.
o There must be sufficient supervision to ensure that the work learners
produce is their own, learners are required to complete a Declaration of
Authenticity.
•
Time
o VTCT recommends a minimum of 15 hours is spent generating evidence
for assessment. The centre may choose to allow more time, however the
time must be consistent with the assignment brief.
•
Resources
o Learners should have access to the full range of available resources to
maximise their achievement opportunities.
•
Collaboration
o Learners can work in groups to consider the evidence for the assignment,
however they are required to produce their own work alone and unaided.
Task marking:
•
Assignments will be internally marked by the centre against the unit grade
descriptors, and externally moderated by VTCT.
SAMs V15
33
UV21580 – Enterprise in the hair and beauty sector
Centres must:
•
•
•
in Section 3
•
SAMs V15
34
Task 1 – My hair and beauty business idea
Scenario
Evidence
You are an entrepreneur
Research report, including a business
seeking to start up a hair and
idea
beauty business. You will
research the hair and beauty
market and identify gaps and
opportunities that you could fill.
Based on your research you
will develop a hair and beauty
business idea.
Criteria
assessed
2a, 2b
Specific guidance
Learners must use a range of sources to research the hair and beauty market and
seek out local or national gaps and opportunities for new or improved hair and
beauty products and/or services. Research from different sources should be
compared and potential ideas described. These potential ideas should then be
compared in terms of their feasibility. In their reports, learners should justify their
product/service idea in terms of its USP, target market and demand and competition.
They should also indicate the potential for success.
Work may be presented in a format of the learner's choosing, however, they should
SAMs V15
35
Task 2 – Planning a hair and beauty enterprise
Scenario
Evidence
Criteria
assessed
Your idea has caught the eye
of a successful local
entrepreneur who has earned
her fortune in the hair and
beauty sector. She has asked
you to produce a plan for your
hair and/or beauty enterprise,
with a view to helping you
launch your new hair and/or
beauty enterprise.
Hair and beauty enterprise plan
3a, 1a
Specific guidance
Using their hair and beauty idea, learners must produce a realistic plan for their hair
and beauty business enterprise. Learners should be guided on the format of their
plan by the teacher, which should include:
•
•
•
•
•
key findings from their research
information on the product/service, including rationale, aims and objectives,
vision and concept, and features and benefits.
details of how the product/service will be marketed and sold
the resources require, including human, physical and financial
a simple budget
Learners should describe and justify the components that make up the plan, and
detail how these link with the product/service. Learners should also justify how their
plan will contribute to a successful hair and beauty business enterprise.
Finally, learners must outline the entrepreneurial features that will be required to
make their enterprise a success. To do this, learners should look at real examples of
entrepreneurship in the hair and beauty sector. They should describe the features of
entrepreneurship and the benefits these have had on the business they are exploring
as well as on the economy and society.
SAMs V15
36
Pass
Merit
Distinction
grade)
Merit grade)
Synoptic assessment
mapping*
Learning outcome 1 – Understand the features and benefits of entrepreneurship
1a
Outline key features and benefits of
entrepreneurship to the hair and
beauty sector.
Describe how features of entrepreneurship
benefit hair and beauty businesses, the
economy and society. (E)
Using real examples, explain how hair
and beauty businesses, the economy and
society have benefited from
entrepreneurship. (E)
UV21578. LO1
Learning outcome 2 – Be able to research and develop ideas for a hair and beauty enterprise
2a
Carry out research into the hair and
beauty market using a variety of
sources. (I)
Compare research from different sources
and summarise findings. (E)
Analyse research findings from the range
of sources collectively taking into account
source reliability and bias. (E)
Identify opportunities for new/improved
products and services.
Describe ideas for new/improved
products/services. (E)
Select an idea for a product/service
and outline its features and benefits.
Compare and contrast the feasibility of
ideas to inform on that selected. (E)
Justify the product/service idea in terms of
USP, target market and demand, and
competition and explain how the idea has
the potential for success. (E)
UV21578. LO1
UV21579. LO1/2/3
Outline research findings from each
source.
2b
Learning outcome 3 – Be able to plan a hair and beauty business enterprise
3a
Produce a realistic plan for a hair and
beauty enterprise. (E/M/I)
Outline the component parts of the
plan.
Describe all components of the plan. (E/M)
Explain how the plan aligns with the
product/service idea. (E)
Justify all components of the plan and
explain how they will contribute to a
successful business enterprise. (E)
Unit 1. LO1
Unit 2. LO1/3
Unit 4. LO1/2/3
SAMs V15
37
Task setting
Task taking
Task marking
Task setting:
•
•
The assignment brief provides opportunities for centres to contextualise the
task(s) to best suit the employment context of the local area, and the availability
of, and access to resources.
Task taking:
•
Authenticity.
•
Time
•
Resources
•
Collaboration
Task marking:
•
SAMs V15
38
UV21581 - Marketing hair and beauty products and services
Centres must:
•
•
contextualise the scenarios/tasks within the brief to best suit the employment
context of the local area, and the availability of, and access to resources
•
in Section 3
•
SAMs V15
39
Task 1 – Job interview
Scenario
Evidence
You have been invited to
interview for the role of
marketing assistant with a
local hair and beauty salon. As
part of your interview you are
required to prepare a
presentation to demonstrate
your understanding of the
principles of marketing and the
factors that influence how hair
and beauty products and
services are marketed.
A presentation that demonstrates
knowledge of the key marketing
principles and influencing factors.
Criteria
assessed
1a, 1b
Specific guidance
Learners must produce a presentation which includes a definition of marketing, the
roles of marketing in the context of hair and beauty, and the importance of marketing
as a cross-business activity. Real businesses should be used to demonstrate
understanding of market segmentation, marketing mix and marketing
communications. The factors that influence marketing decisions in hair and beauty
businesses should also be presented.
Acceptable evidence may include: presentation slides/notes; visual or verbal
presentation; video/audio; blog; poster/mood board (this list is not exhaustive).
SAMs V15
40
Task 2 – Researching local businesses
Scenario
Evidence
Your successful presentation
Research documentation (interview
has secured you the role of
questions, surveys, feedback cards)
marketing assistant. For your
Research report
first assignment, your manager
has asked you to carry out
research into the sector and a
hair and/or beauty business
and report on your findings.
Criteria
assessed
2a, 2b,
3a
Specific guidance
Learners should use secondary research to investigate the sector and the products
and services offered.
Learners should plan and design documentation (primary research) and use both
primary and secondary research to investigate a business, in particular:
•
the products and services offered
•
the use of the marketing mix to promote and sell products, and
•
how the features and benefits of products are used in their promotions
Learners should produce a report which outlines the 4 Ps, and the products and
services marketed. An analysis of findings should also be included which details the
products and services offered and the marketing mix used by the business
researched. Learners should address the effectiveness of the marketing mix
employed and make recommendations for improvement.
SAMs V15
41
Task 3 – Developing a marketing plan and materials
Scenario
Evidence
Criteria
assessed
Following on from your market
research and report, you are
required to plan promotional
activities and develop
marketing materials for your
hair and beauty business.
Promotional plan
4a, 4b
You must ensure the
promotional activities and
materials meet the set
marketing objectives and are
suitable for the target market*.
AND
Promotional materials
AND
Justification for activities and materials
Specific guidance
In addition to this guidance, learners should be encouraged and given the
opportunity to meet, relevant higher grading opportunities.
The centre musts set a brief for learners, which details the product and/or service to
be promoted, the marketing objectives and the target market.
Learners must produce a promotional plan detailing the activities to be included,
including the places to promote, the methods to be used, the product/service
features and benefits to be promoted, and the promotional materials to be used.
Learners must design and produce an item of promotional material (leaflet, brochure
etc) to promote their product/service.
Promotional activities and materials should align with the set brief and meet the
requirements of the target audience. Learners must provide a justification for their
activities and materials, explaining how the brief is met and the target audience is
reached.
slides/notes; visual or verbal presentation; video/audio; blog; poster/leaflet/mood
board (this list is not exhaustive).
* The centre will set the marketing objectives and the target market.
SAMs V15
42
Pass
Merit
Distinction
grade)
Merit grade)
Synoptic assessment
mapping*
Learning outcome 1 - Know the key principles and factors influencing marketing in hair and beauty
1a
Define marketing and outline its role in
achieving customer satisfaction.
State the importance of marketing and
outline the key features of market
segmentation, marketing mix and
marketing communication.
Describe the role of marketing in achieving
customer satisfaction with explicit
reference to the hair and beauty sector. (E)
Describe the importance of marketing
across a business and the positive effect
this has on the business and customers.
(E)
Evaluate the strengths and weaknesses
of how hair and beauty business use
market segmentation, marketing mix and
communication methods. (E)
UV21578.LO1/LO2
Describe examples of how market
segmentation, marketing mix and
marketing communication are used by hair
and beauty businesses. (E)
1b
List the factors which influence
marketing decisions in hair and beauty.
Describe how factors may influence
marketing decisions in hair and beauty
businesses. (E)
Explain how factors have adversely
affected and/or provided new marketing
opportunities for a particular hair and
beauty business. (E)
Learning outcome 2 – Know how hair and beauty businesses market their products and services
2a
Outline a range of products, equipment
and services marketed across the
breadth of the hair and beauty sector
2b
Outline the key components of the 4
Ps in the context of hair and beauty
marketing
Describe the marketing mix of selected hair
and beauty businesses. (E)
Explain how the 4 Ps work together as a
marketing mix, and how this mix is
adapted according to the products and
services promoted. (E)
UV21578.LO1/LO3
Analyse the results from the market
research activity, comparing the strengths
and weaknesses of the business's
Unit 2. LO2/3
Learning outcome 3 – Be able to carry out market research in hair and beauty
3a
Plan, design documentation and
conduct a market research activity into
a hair and beauty business.
Explain how businesses use the features
and benefits of products and services in
their promotions and the effectiveness of
SAMs V15
43
Outline the products and services
promoted and the marketing activities
and techniques used by hair and
beauty businesses.
the marketing mixes employed. (E)
activities and materials. (E/M)
Make recommendations to inform the
development of future marketing activities
and materials. (E)
Learning Outcome 4 – Be able to plan promotional activities and develop promotional materials for a hair and beauty product or service
4a
Plan promotional activities for a
business to achieve stated marketing
objectives. (M)
Plan activities suitable for target
market
4b
Explain how the planned promotional
activities and materials would enable the
stated objectives to be met, and the target
market to be reached. (E)
Explain the limitations of planned
promotional activities and materials. (E)
UV21578.LO1/LO2/LO3
UV21582.LO1/3
Develop promotional materials for a
hair and beauty product and/or service
that are suitable for the target market
and satisfy promotional objectives.
(E/I)
SAMs V15
44
Section 4 - Assessment controls
Task setting
Task taking
Task marking
Task setting:
•
•
of, and access to, resources.
Task taking:
•
Authenticity.
•
Time
•
Resources
•
Collaboration
Task marking:
•
SAMs V15
45
UV21582 – Hair and beauty science
Centres must:
•
•
in Section 3
•
adhere to the assessment controls specified in Section 4.
SAMs V15
46
Task 1 – Produce an educational resource
Scenario
Evidence
Your school/college has been
approached by VTCT Hair and
Beauty, a manufacturer of hair
and beauty cosmetics.
Presentation to include:
You have been asked to
produce an educational
resource for VTCT Hair and
Beauty employees. The
resource will be issued to new
staff so they can learn about
the hair, skin and hair and
beauty products.
•
Hair and skin structure (anatomy)
and characteristics
•
Factors which effect the skin and
hair
•
Basic chemistry
•
Common ingredients used in hair
and beauty products, including their
properties, functions and effects.
Criteria
assessed
1a-c,
2a-d
Specific guidance
the opportunity to meet relevant higher grading opportunities.
Learners must produce a resource that can be used to educate new employees at
VTCT Hair and Beauty. The resource must include anatomy of the skin and hair and
the characteristics of different hair and skin types. The resource must also provide
details of the factors that affect the skin and hair and how these contribute to
particular hair and skin characteristics.
The resource must provide information on basic chemistry and the ingredients used
in hair and beauty products, including the principles and functions of different
ingredients. Learners should select current real hair and beauty products, explain
their ingredients and in particular detail the positive effects these have on particular
hair and/or skin types.
slides/notes; visual or verbal presentation; video/audio; poster/mood board (this list
is not exhaustive).
SAMs V15
47
Task 2 – Devise a formulation for a hair and beauty product
Scenario
Evidence
Hair and/or beauty product formulation
The management team at
VTCT Hair and Beauty was
AND
delighted with your educational
Product justification.
resource and have returned
with a new brief.
Criteria
assessed
3a
They want you to create a
formulation for a new
hair/beauty product.
Teachers/assessors must set
a specific product brief, which
includes:
•
the type of product to be
produced (shampoo,
conditioner, cleanser, lip
gloss, hair colour etc)
•
the target user profile (i.e.
skin/hair type)
•
the effects of the product
(cleansing, smoothing,
colour enhancing etc)
Specific guidance
Learners must define a formulation for a hair/beauty product based on the brief they
have been set. When devising their formulation, learners must consider the target
user profile, the type of product to be produced and the beneficial effects that will be
used to advertise the product.
Learners must choose the ingredients that will be blended which will bring about the
desired effect for the target user profile. Learners should describe the principles used
to combine ingredients and the benefits the formulation will have for the given
hair/skin type. Learners should also justify the ingredients used and their formulation
in terms of compatibility, stability, preservation and effectiveness.
Learners should present their formulations clearly and provide a supporting
justification.
Acceptable evidence may include/consist of: written/typed assignment; presentation
slides/notes; visual or verbal presentation; video/audio; poster (list is not exhaustive).
SAMs V15
48
Pass
Merit
Distinction
grade)
Merit grade)
Synoptic assessment
mapping*
Learning outcome 1 – Understand the chemistry of hair and beauty products
1a
List the properties of ingredients in hair
and beauty products.
1b
List the ingredients in a range of
different hair and beauty products.
Describe the functions of a range of
ingredients found in hair and beauty
products. (E)
Evaluate the chemical composition of a
range of hair and beauty products and
their effects on the skin and hair.(E)
UV21578.LO2
Learning outcome 2 – Know the anatomy of the skin and hair
2a
Outline the basic structure of the skin.
2b
State the main skin characteristics of
different skin types.
2c
Outline the basic structure of the hair.
2d
State the main characteristics of
different hair types.
Describe the structure of the skin and the
different skin types and characteristics (E)
Explain how factors affect the health and
appearance of different hair and skin
types (E)
Describe the structure of the hair and the
different hair types and characteristics (E)
Learning outcome 3 – Be able to define a formulation for a hair or beauty product
3a
Produce a formulation ensuring
appropriate choice of ingredients for
the desired effect. (E/M)
Describe the key principles used to
combine ingredients to create your
cosmetic product, and the benefits of your
formulation for the given skin/hair type. (E)
Justify the formulation devised for your
cosmetic product including choice of
ingredients and substances, in terms of
compatibility, stability, preservation and
effectiveness. (E)
UV21579.LO3
UV21580.LO2
SAMs V15
49
Task setting
Task taking
Task marking
Task setting:
•
Task taking:
•
Authenticity.
•
Time
•
Resources
•
Collaboration
Task marking:
•
SAMs V15
50
UV21583 - Responding to a hair and beauty design brief
Centres must:
•
•
•
in Section 3
•
SAMs V15
51
Task 1 – Presenting design ideas
Scenario
Evidence
A fashion show for local hair and
beauty employers has been
scheduled. The theme of the show is
‘Science Fiction’.
Presentation of design ideas
Newly qualified hairdressers and
beauty therapists must showcase
their skills and techniques to
employers by creating a total look.
AND
Criteria
assessed
1a, 1b,
2a, 2b
Justification for analysis and
presentation
One of the participants has asked you
to help them with their design for the
event and has given you a design
brief to work from (issued by the
centre).
You must analyse the brief, then
develop and present your ideas in a
format that will help the participant to
create a total science-fiction look.
Specific guidance
Learners must first analyse a design brief, in particular the client’s (participant’s)
needs, the target market (employers) taking account of the specific requirements
(total look based on a science fiction theme).
Learners must use a range of sources to research information, and collate that which
is relevant to inform their design ideas. Learners must present their design using an
appropriate medium (mood board, presentation board etc) using materials,
components and accessories. Learners should try to make their presentations
innovative, visually attractive and well balanced in terms of text, materials, images
and accessories.
Learners should describe how the information gathered relates to the design brief,
and should be encouraged to evaluate the quality of the information gathered in
aligning all hair, beauty and fashion components and meeting the requirements of
the target market.
Learners must describe how the use of colour and texture and look and feel created
meets the design brief. Learners should also justify how the look and feel of the
presentation blends with the components, materials and media to meet the client
needs and the target market. Learners should also be encouraged to suggest
recommendations for future presentations of design ideas.
SAMs V15
52
Work may be presented in the medium of the learner's choosing, however, they
should not deviate from the brief and must ensure that the evidence provided is
tangible.
slides/notes; visual or verbal presentation; video/audio; blog; poster/mood board.
(this list is not exhaustive).when analysing a design brief, prior to responding and
pursuing ideas.
The format of evidence may be: written/typed; presentation slides/notes; visual or
verbal presentation (this list is not exhaustive); video/audio
SAMs V15
53
Pass
Merit
Distinction
grade)
Merit grade)
Synoptic assessment
mapping*
Learning outcome 1 – Understand how to analyse hair and beauty design briefs
1a
Outline types of design briefs in the
hair and beauty sector.
1b
Outline the key features that must be
considered when analysing design
briefs.
Describe the importance of analysing briefs
prior to developing design ideas. (E)
Analyse the client’ needs, target market
and requirements of hair and beauty
design briefs. (E)
UV21578.LO2/3
Learning outcome 2 – Be able to develop and present design ideas for a hair and beauty brief
2a
Use a range of appropriate sources to
research information for design ideas.
Describe how the information gathered
relates to the design brief. (E)
Collate relevant information to inform
on design ideas.
Evaluate the quality of information
gathered in aligning all hair, beauty and
fashion components and meeting the
target market. (E)
UV21578.LO1/2
UV21579.LO3
UV21580..LO2
UV21581.LO4
2b
Present design ideas using materials
and media. (I)
Outline the contents of the
presentation.
Produce an innovative, visually attractive
and well balanced presentation which will
inform a final hair and beauty design. (E/I)
Describe how the contents of the
presentation and the look and feel created
meet the hair and beauty brief. (E)
Justify how the look and feel of the
presentation blends with the components,
materials and media to meet the client
needs and target market. (E)
Suggest recommendations for future
presentations of design ideas. (E)
SAMs V15
54
Task setting
Task taking
Task marking
Task setting:
•
•
of, and access to resources.
Task taking:
•
Authenticity.
•
Time
•
Resources
•
Collaboration
Task marking:
•
SAMs V15
55

Sample Assessment Materials AM20530 - VTCT Level 2 Certificate in Hairdressing and

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