Misty's Competitive/Comparative Audit

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Misty's Competitive/Comparative Audit
Misty's Competitive/Comparative Audit
Organization
Social Media Channels
Facebook
Twitter
YouTube
Other
Content
Video
Images
Newsletter
Actions
Donate
Shopping
Volunteer
Mentoring
Search
Programming
Training
Events
Social Enterprise
Clarity & Consistency
Labels & Navigation
Facilitates User Tasks
Readability
Branding
Message/Story
Press
Are they written about?
Organization
Organization
Sample Qualitative Audit
Page URL
Last
Modified
File Type
Get info
Example: HTM,
when running PHP
list from your
directory or
site crawl
Type of Content
Information like:
- Factual information
- A list of links/stories or a
directory
- Feature story or profile
- A form or tool
Primary intended
audience
Possible additional audience(s) Webpage title (typically
h1)
Give some examples here
Give some examples here
Page title: either the title
tag or the main headline on
the page. Whichever is
more indicative of the topic
of the page. Is the title tag
a meaningful reflection of
the page headline?
Content description
Topical Keywords
Media/Content Types
Is this content
redundant?
Notes on the format and
substance.
Examples:
- Landing page with links and
descriptions for all services
- Overview of org/company
- Summary of org/company
policies
- Directory
- Feature story
The main topics of
the page, for
example: "bio,"
"policies," "program
description,"
"campus life," etc.
There may be some
overlap with the
content description
column
(Basic rich-text and
photos do not need to be
called out.)
Examples:
- Photo gallery
- Video
- Audio
- Form
- Table
Yes/No
If redundant, list the site
URL where the similar
content is found.
Is this content
General content quality Untouchable Content
outdated or trivial? observations
Yes/No
Content that may be
generally confusing,
overly verbose, or not
complete, etc. For
example, "missing key
information" or
"grammatical errors" etc.
Content that should be
retained for any special
reason. For example, it has
a special use or there are
political considerations.
Goal support
What business goal
does this content
support, if any?
Reviewed By
Date
Reviewed
Action
Additional Notes
Possibilities: Needs Misc notes that aren't
editing; Needs
appropriate for the
further review;
columns listed.
Leave as is; Move
to different
site/page; Purge
College of Liberal Arts' Super-Detailed Content Audit of 2013-14
This information was collected primarily via Google Form, with skip logic used in places
Page URL
Does this
content
contain
Does this
Does this value other
content
Does this content help than the
support
value
content help
What type of
CLA
CLA's goal
described
CLA with
content is on
improve
xx?
above?
goal xx?
this webpage?
goal xx?
Yes/no
Yes/no
Yes/no
text field
Drop-down list:
Feature story,
Factual
Information, list
of links or
directory, form
or tool, home
page, other
Story Title
Original
publication
source, e.g.,
Reach
magazine,
Feature's department Main topic
publication magazine,
of the
Media used
date
etc.
story/profile Word count in the story?
Primary
intended
audience
Possible
additional
audience(s)
Webpage
title
What is the
nature of
Content
the list or
description directory?
What is the
source of
the list or
directory
Form title
If yes,
please list
the site URL
What
where the
information Is the form
Is this
similar
is the form
actively
content
content is
used for? being used? redundant?
found.
Is this
content
outdated?
If yes,
please
describe the
outdated
material.
Is this
content
trivial?
Describe
the other
value
Recommended
Action

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