Business Report: The Analysis of Amway Group Member:

Business Report:
The Analysis of Amway
Group Member:
9331303
 9331310

Rita Hsu
Grace Huang
Introduction

Amway, one of the biggest directselling companies in the world. In this
report, we will analyze Amway’s
success from different of aspects.
Amway’s CF---eSpring
Amway’s CF---ARTISTRY
Background Information

Amway is an abbreviation for
"American Way" and was founded in
1959 by Jay Van Andel and Richard
DeVos.
Target Market and Customers

The range of consumers group is very
large which is from babies to elders

Women are the main consumers
Major Competitors

Melaleuca(美樂家)

Sunrider (仙妮蕾德)
They sell similar products as Amway.
Employees

opportunity to millions of people in
more than 80 countries and territories
around the world

offer over 3 million Business Owners
the inspiration to grow those
businesses
Products Position

Amway’s products are a little bit
expensive but with high quality;
therefore, they are positioned in upmarket
Introduction of Amway’s Brand

Amway’s brands are the solid
foundation for a successful,
independent retail business.
NUTRILITE™

NUTRILITE is a
brand of vitamins,
minerals and
dietary
supplements (in
tablet/capsule form,
based on 2002
sales).
ARTISTRY™

The ARTISTRY
brand sales facial
skin care products
and color
cosmetics since in
1968
SATINIQUE™

The SATINIQUE
sales hair care
system and they
use the nature’s
exclusive renewing
technology.
eSpring™


Slogan:The world’s
best source of water
eSpring Water
Treatment System
provides the quality
drinking water family
deserves with the
highest standards for
clean water quality.
iCook™


Slogan: Cook
healthier. Live better.
iCook Stainless Steel
Cookware sales
kitchen containers
Home Care


Slogan: Everyone
loves clean. Clean
says you’re in control
of your life and your
surroundings.
Amway's Home Care
brands provide
complete cleaning
systems.
Distribution

Marketing from the Web site

Countries that are located
Marketing from the Web site

web stores where people can browse
the available products and place an
order online.
Countries that are located



more than 80 countries and territories around
the world
China has opened more than 200 shops in
over 100 cities
Venlo in the Netherlands, which opened in
2002 distributes AMWAY products to
Business Owners throughout Europe and
South Africa
Conclusion

After doing this report, we can know
why Amway can be so successful.
Amway will keep running and
expanding their business field.