komsomolskaja pravda

Publishing House
«Komsomolskaya Pravda»
The largest publishing house in Russia
Leader in audience coverage
Innovator in the media market
Moscow, 2015
PH «KP» - the largest media holding
The intersection of media "Komsomolskaya Pravda"
Our media audience crossing low %
8,2%
1,9%
7,7%
2,0%
According to TNS
The credibility of the media
The global trend of recent years - high confidence in the
traditional channels of distribution of advertising
According to Nielsen
We offer the general information concept
We offer a series of publications, which is located
in several media: print, online and Radio
combined the general idea.
 PR-support
 Integration in editorials
 traditional formats
 nonstandard positioning
Geographic distribution of «KP»
All regions of Russia - 84 regions , more than 450 cities
11 CIS countries and the former Soviet republics (Abkhazia, Armenia, Azerbaijan, Belarus,
Georgia , Moldova, Kazakhstan , Kyrgyzstan, Tajikistan , Ukraine, South Ossetia)
42 countries (Bulgaria, Serbia , Austria , England , Belgium, Hungary , Germany, Denmark , Italy,
Spain , Malta, Monaco, Netherlands, Norway, Poland, Portugal, Slovakia, Turkey, Czech Republic ,
France , Switzerland , Sweden , Luxembourg, Greece, Cyprus , Lithuania , Montenegro , Latvia ,
Finland, Estonia , Canada, USA , Israel , UAE, Oman, Qatar, Australia, New Zealand , Thailand,
Cingapur , Bali , Vietnam)
Description of the projects «KP-Print»
«КP-Daily»
The most popular Russian newspaper
"Komsomolskaya Pravda" - dailies - the market leader in the daily newspapers. All the most important
events in political, social and cultural life of the country and the world are reflected in the pages of
"Komsomolskaya Pravda".
Publication schedule - daily except Sunday.
Audience *, persons
Circulation, copies
Volume, pages
Distribution
Russia
Moscow
2 288 600
514 000
550 000
130 000
to 32
to 48
84 regions of Russia
Moscow&regions
* According «Synovate Comcon», 2014
The weekly edition for the whole family
«КP-weekly»
"Komsomolskaya Pravda" - weekly - the most popular Russian weekly, lovingly called "fatty". Edition
for the whole family, for all sex and age offers the different thematic special projects. "The most
important and interesting news this week. Serious, useful and entertaining theme - the newspaper
has it all. Schedule Released - weekly Thursday.
Russia
Moscow
Audience **, persons
4 904 500
720 300
Circulation, copies
1 900 000
290 000
to 72
84 региона России
to 80
Moscow&regions
Volume, pages
Distribution
According ** «TNS Russia", 2054
«KP» of Special Distribution
Our main valuables
«KP» tops the list of popularity among the mass of newspapers *
0.9319
0.9219
0.4299
0.4194
A&F
МК
Metro
Agency «ExLibris», 2015
0.4087
Mir novostey
«KP» tops the list of favorite brands among Russian newspapers *
26,9%
21,8%
15,0%
13,2%
5,9%
AiF
Metro
MК
Izvestia
4,8%
Kommersant
По данным OMI (Online Market Intelligence, 2014 год)
"KP" is in the top 10 most cited papers in social media
Rating the most quoted media in social media for 2014
№ Media
Number of hyperlinks
1 Rossiyskaya Gazeta(rg.ru)
1 555 074
2 Komsomolskaya Pravda (kp.ru)
1 245 114
3 Vedomosti (vedomosti.ru)
871 491
4 Novaya Gazeta(novayagazeta.ru)
760 140
5 Izvestiya (izvestia.ru)
707 004
6 Arguments and Facts(aif.ru)
615 156
7 Kommersant (kommersant.ru)
604 817
8 Moskovsky Komsomolets(mk.ru)
559 509
9 The Moscow Times (themoscowtimes.com)
307 823
10 Nezavisimaya Gazeta(ng.ru)
152 415
Source: "Medialogia"
The number of
advertisers
in the editions
of the TOP-100*
According to «TNS Russia», 2015/1
The share of «KP»
on the advertising
market
is the highest
among the
newspapers*!
According to «TNS Russia», 2015/1
Rating newspaper «Komsomolskaya Pravda» in the media market
* On the budgets of mass interest newspapers (General Interest)
Quality readership of «KP»
The newspaper "Komsomolskaya Pravda" read
socially active people
Quality readership of «KP»
The newspaper "Komsomolskaya Pravda" is read by people
with an active lifestyle
New media of «KP»
Web site KP.RU
Radio «KP»
• 23,4 million visitors in a month
• in TOP-3 in rating of audience in a
category of massmedia&news
• on the 8th place in the TOP-10 of the largest
Europe online media
• 2 007 180 listeners per week
• 300 towns in the radio air (30 stations)
• broadcasting online kp.ru/radio, fm.kp.ru
• radio net constantly grows
Mobile apps of kp.ru
• 8 million visitors of kp.ru are from mobile apps
per month
• the audience for the year increased by 1.6 times
• looking through the site: a Pda, iPad, iPhone,
Android, PDF-kiosks iPad, cells
About KP.RU
The brand with 90 - year history
Modern Internet – media
with the audience 23,4 mln. visitors per month
2012, 2013, 2014 years winner of the Russian
ONLINE COMPETITION
«Golden Site RUSSIA»
In the nomination "Online Media"
The high reputation of the Internet:
Citation Index - 28 000
50 regional sites with a single entry point kp.ru
Mobile site with adaptive layout:
7 млн. mln. visitors per month
The popular video:
More than 1 mln. page views per month on the site
kp.ru + 2 mln. views on YouTube
Popular groups in social networks:
More than 1 mln. followers
"Golden Site" - is one of the oldest competitions in the world,
Internet portals are awarded since 1997,
like the American Webby Awards.
2008 year - Winner
«Runet Award»
in the nomination "State and Society"
Dynamic of site traffic (in millions visitors, world)
Site attendance
KP.RU for last 8 years has increased
3,2
10,1
18,8
23,4
2007 year
2010 year
2013 year
2015 year
According to TNS counter
KP.RU -in TOP-3 in the ranking of sites in the category "News and Media»
In millions (persons)
RUSSIA, Web Index TNS
12,0
11,4
Rbc.ru
Vesti.ru
10,9
9,5
Rg.ru
9,0
Gazeta.ru
9,0
Lenta.ru
7,4
Aif.ru
7,2
Tass.com
5,5
Lifenews.ru
5,4
Interfax.ru
23,4 million unique users
Increase in site audience KP.RU for the year + 35%
The total number of visitors KP.RU
According counters TNS, Web Index TNS, June 2015
KP.RU the lead in the ranking of the number of publications per day
According to Yandex.News every day
Russian media publish
on the Internet about 47,000 messages.
№
Most Active Media
Number of
publications
in a day
1
KOMSOMOLSKAYA
PRAVDA
2
Moskovskiy komsomoletc
639
3
4
5
6
7
8
9
10
Russkaya planeta
ITAR-TASS
Regnum
Rosbalt
Chempionat
RIA Novosti
Sports.ru
Gazeta.ru
552
474
549
455
451
450
423
416
1 049
According Yandex.Novosti March-June 2015
Rating of the most cited sites category
MEDIA
№
1
2
3
4
5
6
7
8
9
10
Site
Rg.ru
KP.RU
Gazeta.ru
Izvestia.ru
Kommersant.ru
Mk.ru
Aif.ru
Vedomosti.ru
Ng.ru
Vz.ru
Citation Index
29 000
28 000
24 000
22 000
21 000
21 000
20 000
17 000
17 000
14 000
Radio «Komsomolskaya Pravda»
Start - 2009
Format - Information and Discussion radio
A key focus strategies - maximum use of materials of its own correspondents
Radio audience
The dynamics of the radio audience for the year
(2015/2014, Russia)
Moscow,
thous.
Russia,
thous.
day
219,5
814,8
week
560,0
2 007,2
Audience
+59%
+37%
+33%
Daily
audience
Weekly
audience
Monthly
audience
Source: TNS, Radio Index, 2014-2015 г.
Preferences radio listeners «Komsomolskaya Pravda»
% of radio audience data Synovate Comcon
В ЭФИРЕ:
Информация о происходящем в стране и мире, а также дискуссии на самые острые и актуальные темы с
журналистами и экспертами. Только лучшая музыка, важные новости и полезная информация.
ВЕЩАНИЕ:
Спутниковое вещание в пакете «Радио-Триколор», на сайте fm.kp.ru, на платформах Apple, Android, itunes,
tunien, Москва-ФМ и др.
On the radio «Komsomolskaya Pravda»
Direct advertising
Sponsorship

commercials in ad units in
the linear air

format "guest in the studio"
(broadcast)

special projects, commercial
programs in mini format

editorial broadcast miniformat (weather, music, etc.)

editorial broadcast experts
PR-actions

Comments specialist (up to 1 min.)

invited guests

Information from leading

integration in the news

the program in the mini-clip (up to
2 min.)

Article live
Conduct of business activities
Multimedia Roundtable
Teleconference
Press conference
Straight line
Conducting event-activities
Exhibitions
Event-activity
Exhibition "50 Years in Space"
especially for
"Alfa-Bank"
Annual eco-project
"Making a Moscow park!"
Event-themed projects
"Banking Saturday"
"Park-pro"
Оoint project PH «KP» with
MOE
Annual project
"Little Champion"
Tours of the new buildings
Collectible projects
20 collection projects
Total circulation: 81 000 000 copies
Thank you for your attention!
PH "Komsomolskaya Pravda“
Web-site: www.kp.ru, www.advert.kp.ru
Phone: 8-495-777-27-72