doc2016 District 7 Winners - The 2016 American Advertising Awards
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2016 District 7 Winners - The 2016 American Advertising Awards
JUDGES Cuervo Professional Digital Judges Student Judges Joshua Barsch, Straightforward Interactive Rapid City, South Dakota Josh Ford, Bohan Nashville, Tennessee Lotus Child, Arson Agency Oakland, California Jerry Plunk, Oden Memphis Tennessee Suken Shah, Envision Marketing Las Vegas, Nevada Terisa Brenna, Studio Calico Bowling Green, Kentucky District Judging Venue Professional On-site Judges Jackie Barker, Sky Advertising Cocoa Beach, Florida David Caldwell, Balance Creative Lexington, Kentucky Allison Robbins, Intersection Authenticity Agency Indianapolis, Indiana Nossi College of Art Nashville, Tennessee District Judging Staff A.J. Busé, Operations/Book Mark Farrar, Coordinator Michele Massey, N3AC Rocky Moreno, Presentation Tim Templeton, Advisor Professional Winners begin on page 1. Student Winners begin on page 46. Congrats! Thank You to our Awards Show Sponsor PROMOTIONAL PRODUCTS WORK! Advertising Recall: Eight In Ten Consumers Own A Promotional Product 88% recalled the advertiser Where Promotional Products Work: Advertiser Influence: •Useful •Attractive •Informative •Desirable •Sentimental •Fun Kitchen 74% did business with the brand after receiving a product Bedroom 55% 35% ents 85% 41% bles Workspace Top Five Product Categories Recalled strum have a more favorable view of the brand Wea ra 91% ng In 59% Writi 62% Top Reasons Why Promotional Products Work: recalled the message /Purs e Ite ms 13% Pock et 47% of people keep promotional products for a year or more Good s They LOVE It! 15% ting Education Financial Not-For-Profit Health Care Construction Spor Top 5 Buyers Drink ware 19% Sources: Promotional Products Association International: The Influence of Promotional Products on Consumer Behavior; 2011 Sales Volume Study; Why End-Buyers Choose Promotional Products & Other Media; Effectiveness Of Promotional Products As An Advertising Medium; The Key Ingredient to Integrated Marketing PROMOTIONAL PRODUCTS WORK.ORG 2016 • DISTRICT SALES PROMOTION Sales Promotion – Sales Kit Silver ADDY ® Jose Cuervo On-Premise Guidelines BRZoom (AAF Baton Rouge) for Proximo Spirits David Worrell, Creative Director Lindsay Bornkessel, Lead Art Director Scott Greci, Art Director Ron Calamia, Photography Red Productions, Photography Dale Baillie, Production Manager Silver ADDY ® Saflex Earth Tone Sample Book Eastman (AAF Northeast Tennessee) for Eastman Chemical Company Brad Gaskill, Art Director Jennie Kodak, Secondary Designer Greg Petropoulos, Copywriter Delphine Kirscht, Marcom Specialist Sales Promotion – Packaging, Single Gold ADDY ® Maestro Dobel Diamante “Drum” VAP BRZoom (AAF Baton Rouge) for Proximo Spirits | Danny Schwarz David Worrell, Creative Director Brad Jensen, Art Director InnerWorkings, Production Sales Promotion – Menu Gold ADDY ® Sammy Hagar’s Bar & Grill menu Archer Malmo (AAF Memphis) for Southland Park richard williams, ACD/Art director Chris O’brien, ACD/Copy Writer Walter Rose, Group Creative Director Gary Backaus, Executive Creative Director Rob Hoerter, Account Supervisor 7 1 2016 • DISTRICT 7 Sales Promotion – Packaging, Campaign Silver ADDY ® BRZoom (AAF Baton Rouge) Two Roads Brewing “Beer Bus” Seasonal Variety Pack Series BRZoom for Two Roads Brewing Company David Worrell, Creative Director Brendan Bayard, Art Director Brian Boesch, Illustrator Chantel Michel, Account Director Brochure – Single Unit Gold ADDY ® Aflac Convention Qualification Brochure New Orleans Communicorp (AAF Montgomery) for Aflac julie sanders, senior designer mike fowler, photography retouching janet stephens, account representative david williams, project manager communicorp, printing gail tyson, copywriter master graphics services, finishing Gold ADDY ® Aflac Convention Awards Book Oasis of the Seas Brochure Communicorp (AAF Montgomery) for Aflac julie sanders, senior designer michael robinson, senior graphic artist mike fowler, photography specialist bob klema, senior graphic artist janet stephens, account representative david williams, project manager communicorp, printing master graphics services, finishing Silver ADDY ® Gulfstream G280 Product Brochure Gufstream (AAF Savannah) for Gulfstream Aero Melissa Hill, Creative Manager Kathy Almand, Photographer Kimberly Wilson, Art Director Stephanie Lipscomb, Photographer Brittany Porter, Graphic Designer Lesley Conn, Writer Patty Jensen, Editor Adam Van Brimmer, Writer Evetta Elkins, Sr Production Coordinator Heather Grant, Writer Paul Bowen, Photographer Laura Thomson, Copy Editor 2 2016 • DISTRICT Book Design Silver ADDY ® 59 Illustrated National Parks Anderson Design Group (AAF Nashville) for Anderson Design Group Joel Anderson, Author, Designer, Illustrator Nathan Anderson, Author Edward Patton, Designer Aaron Johnson, Designer, Illustrator Michael Korfhage, Illustrator Kai Carpenter, Illustrator Silver ADDY ® Tennessee Theatre: A Grand Entertainment Palace Robin Easter Design (AAF Knoxville) for The Tennessee Theatre Robin Easter, Creative Director Whitney Sanders, Art Director/Designer/Illustrator Jack Neely, Writer Becky Hancock, Project Manager Card, Invitation, Announcement – Single Unit Silver ADDY ® The President’s Gala – Save The Date Wier / Stewart (AAF Augusta) for Georgia Regents University Wier / Stewart, agency Direct Mail – Flat, Single Silver ADDY ® President’s Cabinet 40th Anniversary Invitation The University of Alabama (AAF Tuscaloosa) for The University of Alabama Advancement Julia Ludlam, Graphic Designer Lucy Arnold Sikes, Director - President’s Cabinet Direct Mail – Flat, Campaign Gold ADDY ® White Pillars “Traditions” Targeted Direct Mailer Series The Focus Group (AAF Mississippi Gulf Coast) for White Pillars Brenna Aplin, Graphic Designer CeCe Shabazz, Art Director Ben Hunter, Director of Sales & Marketing 7 3 2016 • DISTRICT 7 Direct Mail – 3D/Mixed, Single Gold ADDY ® Jose Cuervo The Rolling Stones Tour Pick Press Mailer BRZoom (AAF Baton Rouge) for Proximo Spirits David Worrell, Creative Director/Engineer Dayna Zrinski, Art Director Dale Baillie. Production Manager Vivid Ink, Components Specialty Advertising Merchandise Silver ADDY ® Gulfstream 2016 Travel Poster Calendar Gulfstream (AAF Savannah) for Gulfstream Aerospace Corporation Melissa Hill, Creative Manager Nick Cacciola, Graphic Designer Evetta Elkins, Sr. Traffic Coordinator Public Service Collateral – Annual Report (printed or digital) Silver ADDY ® What Unites Us: The Community Foundation of Middle Tennessee’s Report to the Community The Community Foundation of Middle Tennessee (AAF Nashville) for The Community Foundation of Middle Tennessee Emily Rutzky, Community Foundation Graphic Designer Rebecca Finley, Community Foundation Communications Director Anthony Scarlati, Photographer Jennifer Shaklan, Kelly Warburg and Tyler Nelson, Community Foundation Communications Team Advertising Industry Self-Promotion – Brand Elements Silver ADDY ® BOHAN Campaign Kit BOHAN Advertising (AAF Nashville) for BOHAN Advertising Jon Arnold, Executive Creative Director Mary Rauzi, Art Director Advertising Industry Self-Promotion – Direct Marketing & Specialty Advertising Gold ADDY ® BOHAN Campaign Kit BOHAN Advertising (AAF Nashville) for BOHAN Advertising Jon Arnold, Executive Creative Director Mary Rauzi, Art Director 4 2016 • DISTRICT Advertising Industry Self-Promotion – Special Event Materials Gold ADDY ® ReGift https://youtu.be/1926D9h1zKc BBDO Atlanta (AAF Atlanta) for BBDO ATL Wil Boudreau, CCO Magazine Advertising - Full Page or Less Gold ADDY ® Northeast Georgia Medical Center “Knee” magazine Ad The Johnson Group (AAF Chattanooga) for Northeast Georgia Medical Center Roger Vaughn, Creative Director Mike Polcari, Creative Director Chuck Morrow, Art Director Phil Dillon, Photographer Gold ADDY ® Northeast Georgia Medical Center “Shoulder” magazine ad The Johnson Group (AAF Chattanooga) Johnson Group for Northeast Georgia Medical Center Roger Vaughn, Creative Director Mike Polcari, Creative Director Chuck Morrow, Art Director Phil Dillon, Photographer 7 5 2016 • DISTRICT Magazine Advertising - Full Page or Less Gold ADDY ® Northeast Georgia Medical Center “Ankle” magazine ad The Johnson Group (AAF Chattanooga) for Northeast Georgia Medical Center Roger Vaughn, Creative Director Mike Polcari, Creative Director Chuck Morrow, Art Director Phil Dillon, Photographer Magazine Advertising Campaign Gold ADDY ® Northeast Georgia Medical Center “Odometers” magazine campaign The Johnson Group (AAF Chattanooga) for Northeast Georgia Medical Center Roger Vaughn, Creative Director Mike Polcari, Creative Director Chuck Morrow, Art Director Roger Vaughn, Director Phil Dillon, Cinematographer Brian Glitt, Producer Silver ADDY ® Visit South Walton 2015 Print Campaign Zehnder Communications (AAF New Orleans) for Visit South Walton Henry Chassaignac, Creative Director William Gilbert, Associate Creative Director/Photographer Julie Dorman, Sr. Copywriter Logan Ledford, Designer Marianna Barry, Broadcast Services Producer Sarah Keiffer, Production Manager Laura Gould, PM Supervisor Katie Kehler, Project Manager Lauren Wilson, Account Supervisor Katherine Simon, Sr. Account Executive 7 6 2016 Magazine Advertising Campaign Silver ADDY ® UI Children’s — Comparison Branding Campaign “Ice Cream”/ ”Crayons”/ ”Shoes” Lewis Communications (AAF Birmingham) for University of Iowa Children’s Hospital Stephen Curry, Creative Director Jason Bickell, Senior Art Director Jeffrey Williams, Photographer Benjamin Fine, Production Manager Leigh Ann Motley, Director of Production Andy Cargile, Designer / Image Retouching Chrystal Forshee, Senior Account Manager Chelsey Helsop, Account Manager Gold ADDY ® 2016 Tiffin Motorhomes Print Ad Campaign Lewis Communications (AAF Birmingham) for Tiffin Motorhomes Spencer Till, Executive Creative Director Ryan Gernenz, Associate Creative Director Drew Hughes, Senior Art Director Anthony Vachris, Copywriter Jeffrey Williams, Photographer Kathy Oldham, Associate Creative Director Benjamin Fine, Prodcution Manager Leigh Ann Motley, Director of Production Rachael Whatley, Account Coordinator Sarah Hefner, Account Manager Andy Cargile, Senior Designer / Image Retoucing Anthony Guin, Production Artist Silver ADDY ® St. Charles Vision Campaign Trumpet (AAF New Orleans) for St. Charles Vision Pat McGuinness, Creative Director Danielle Matherne, Art Director Jessie Magee, Copywriter Brandon Washington, Assistant Art Director Michael Manning, Account Executive David Manders, Account Executive • DISTRICT 7 7 2016 • DISTRICT Newspaper Advertising – Fractional Page – Single Unit Gold ADDY ® Mountain Top Toys “Built to Last” newspaper ad The Johnson Group (AAF Chattanooga) for Mountain Top Toys Roger Vaughn, Creative Director Mike Polcari, Creative Director Chuck Morrow, Art Director Robbie Lail, Art Director Gold ADDY ® Mountain Top Toys “Worries” newspaper ad The Johnson Group (AAF Chattanooga) Newspaper Advertising - Fractional Page for Mountain Top Toys Roger Vaughn, Creative Director Mike Polcari, Creative Director Chuck Morrow, Art Director Robbie Lail, Art Director Newspaper Advertising Campaign Gold ADDY ® The Johnson Group (AAF Chattanooga) Mountain Top Toys newspaper ad campaign for Mountain Top Toys Roger Vaughn, Creative Director Mike Polcari, Creative Director Chuck Morrow, Art Director Robbie Lail, Art Director 7 8 • DISTRICT 7 OUT-OF-HOME & AMBIENT MEDIA 2016 Out-Of-Home & Ambient Media – Guerrilla Marketing Silver ADDY ® Tennessee Aquarium “Periscope” Guerilla Marketing The Johnson Group (AAF Chattanooga) for Tennessee Aquarium Roger Vaughn, Creative Director Chris Jones, Art Director Mike Polcari, Creative Director Eric Wertz, Prop Design Silver ADDY ® William Edge Buddy System Cards Imaginal Marketing Group (AAF New Orleans) for William Edge Salons Rebekah Guarisco, Art Director/Designer Kayla Morgan, Account Executive/Strategist Eileen Loh, Project Manager Out-Of-Home Installation Gold ADDY ® Welcome to Sevierville https://youtu.be/mWHpkTQ-AhI Sevierville, Tenn. Convention & Visitors Bureau (AAF Knoxville) for City of Sevierville, Tennessee Chad Branton, Art Director Silver ADDY ® Katrina +10 Exhibit The Guice Agency (AAF Mississippi Gulf Coast) for Mississippi Power Danielle Kimbrough, Advertising Account Executive Laura Shoemake, Account Manager Jennifer Mountjoy, Account Coordinator Reed Guice, Copy Writer Tim Hope, Creative Director Tracy Yanez, Content Manager Jonathan Carter, Video Production Silver ADDY ® Crawl Space Exhibit Graphics Right Angle (AAF Acadiana) for Lafayette Science Museum Blake Lagneaux, Creative Director, Designer Cheryl Taylor Bowie, Account Executive Silver ADDY ® Pizza Artista Environmental Branding Right Angle (AAF Acadiana) for Pizza Artista Naomi Dupré, Art Director, Designer, Illustrator Blake Lagneaux, Creative Director Cheryl Taylor Bowie, Account Executive 9 2016 • DISTRICT 7 10 Ambient Media – Single Event Gold ADDY ® Ekornes Stressless YOU Launch The Tombras Group (AAF Knoxville) for Ekornes Stressless David Locascio, Creative Director / Copywriter Paul Szary, Creative Director / Art Director Kimberly Hunt, Designer Cheryl Paul, Project Manager Lori Cooper, Account Director Lauren Heimert, Account Executive Julia James GET TO KNOW THE MOST COMFORTABLE PIECES IN TAILORED, NORDIC DESIGN. THEIR NAMES ARE JAMES, JOHN, MICHAEL, JULIA AND MICHELLE. John Out-Of-Home Multiple Installations Gold ADDY ® Auto & Truck Services – Building Signage Graphics https://youtu.be/8Yddj5xoYhM Lewis Communications (AAF Birmingham) for Auto & Truck Services Spencer Till, Executive Creative Director/Art Director Roy Burns III, Creative Director David Blumberg, Senior Designer/Art Director/Writer Andrew Thomson, Designer/Illustrator Spencer Till, Sign Painter Andy Cargile, George Griswold, Art Assistance/Sign Painter Leigh Ann Motley, Production Director George Griswold, Copywriter/Account Service Michael Michelle It isn’t everyday you meet a line of chairs and sofas that go by their first names. Then again, it isn’t often you come across seating as personalized and comfortable as Stressless® YOU. This new, modern offering from Eknornes of Norway is made to both look and feel good. The endless design options, including fabric, leather, wood and polished aluminum are perfectly tailored for the individual. The patented Glide® wheel and exceptional lumbar support are perfectly engineered for the body. Explore the opportunity of becoming a Stressless YOU dealer. With the many advantages we provide, including a compact, ready-to-go, studio set-up, robust marketing materials and our expertise, you’ll be in a comfortable position to succeed. Discover Stressless YOU at our High Point Showroom, IHFC-D820 2016 • DISTRICT Poster - Single Unit Gold ADDY ® Mountain Top Toys “Built to Last” poster Gold ADDY ® Mountain Top Toys “You’re the Pilot” Poster Gold ADDY ® Mountain Top Toys “Some Assembly” poster Gold ADDY ® Mountain Top Toys “Slot-B” poster Gold ADDY ® Mountain Top Toys “Worries” poster Out-of-Home Poster – Campaign Gold ADDY ® Mountain Top Toys Poster Campaign BEST OF The Johnson Group (AAF Chattanooga) PRINT for Mountain Top Toys Roger Vaughn, Creative Director Mike Polcari, Creative Director Chuck Morrow, Art Director & Junior, Junior, Junior Copywriter Robbie Lail, Art Director 7 11 2016 Out-of-Home Poster – Single Unit Silver ADDY ® Agave Maria Saints Poster: Elvis Presley Silver ADDY ® Agave Maria Saints Poster: Al Green Silver ADDY ® Agave Maria Saints Poster: Jerry Lawler Silver ADDY ® Agave Maria Saints Poster: Isaac Hayes Farmhouse (AAF Memphis) for Agave Maria Cantina & Kitchen Ben Fant, Creative Director Jason Prater, Senior Art Director Gold ADDY ® Agave Maria Saints Poster: Johnny Cash Farmhouse (AAF Memphis) for Agave Maria Cantina & Kitchen Ben Fant, Creative Director Jason Prater, Senior Art Director Gold ADDY ® Agave Maria Saints Poster: BB King Farmhouse (AAF Memphis) for Agave Maria Cantina & Kitchen Ben Fant, Creative Director Jason Prater, Senior Art Director • DISTRICT 7 12 2016 • DISTRICT Out-of-Home Poster – Single Unit Gold ADDY ® Wellborn Musclecar Museum – “Baby Boom” Poster Lewis Communications (AAF Birmingham) for Wellborn Musclecar Museum Spencer Till, Executive Creative Director / Art Director / Copywriter Benjamin Fine, Production Manager Leigh Ann Motley, Director of Production George Griswold, Production Silver ADDY ® Wellborn Musclecar Museum – “Every Car Was Fast” Poster Lewis Communications (AAF Birmingham) for Wellborn Musclecar Museum Spencer Till, Executive Creative Director / Art Director / Copywriter Benjamin Fine, Production Manager Leigh Ann Motley, Director of Production George Griswold, Production Jeffrey Williams, Photographer Silver ADDY ® Wellborn Musclecar Museum – Poster Campaign Lewis Communications (AAF Birmingham) for Wellborn Musclecar Museum Spencer Till, Executive Creative Director / Art Director Jeffrey Williams, Photographer Benjamin Fine, Producer / Photo Assistant Leigh Ann Motley, Director of Production George Griswold, Account Manager / Production Crawford Miller, Account Manager 7 13 2016 Out-of-Home Poster – Campaign Gold ADDY ® Brass Door Poster Campaign Sullivan Branding (AAF Memphis) for The Brass Door David Hardin, Designer Don MacDougall, Copywriter Chris O’Brien, Creative Director Laura Ladd Poff, Account Executive • DISTRICT 7 14 2016 • DISTRICT Silver ADDY ® Agave Maria Saints Poster Campaign Farmhouse (AAF Memphis) for Agave Maria Cantina & Kitchen Ben Fant, Creative Director Jason Prater, Senior Art Director Silver ADDY ® Specify Concrete Posters DVL (AAF Nashville) for Sherman Dixie Nelson Eddy, Creative Director Sonya Watson, Senior Art Director Peter Honsberger, Associate Creative Director Philip McGowan, Account Lead Robert Bright, Senior Production Artist Betty Mason, Senior Production Manager Silver ADDY ® Jack Daniel’s 27th BBQ Posters Campaign DVL (AAF Nashville) for Jack Daniels Peter Honsberger, Associate Creative Director Nelson Eddy, Creative Director Betty Mason, Senior Production Manager Robert Bright, Senior Production Artist Sean Williams, Senior Art Director Bobby Rosenstock, Illustrator Silver ADDY ® Beale Street Caravan poster Archer Malmo (AAF Memphis) for Beale Street Caravan Gary Backaus, Chief Creative Officer Kong Wee Pang, Senior Digital Art Director/Illustrator Chris O’Brien, Associate Creative Director/Copywriter Wes Melton, Account Coordinator Kay Patat, Production Manager Silver ADDY ® Pretty Perfect – Poster Campaign Lewis Communications (AAF Mobile Bay) for Pretty Perfect Cheese John Carter, Creative Director Deanna Chisholm, Senior Art Director Puffer Thompson, Creative Director/Copywriter Cynthia Maddox, Account Supervisor Silver ADDY ® Tiffin Motorhomes – Capital Dealership Posters Lewis Communications (AAF Birmingham) for Tiffin Motorhomes Ryan Gernenz, Associate Creative Director/Art Director Anthony Vachris, Copywriter Spencer Till, Executive Creative Director Kathy Oldham, Associate Creative Director Drew Hughes, Senior Art Director 7 15 2016 Out-of-Home Poster – Campaign Gold ADDY ® Live at the Garden – Poster Campaign 1 Red Deluxe (AAF Memphis) for Duncan-Williams, Inc Sam Keasler, Art Director Zach Smith, Account Executive Ben Couvillion, Creative Director • DISTRICT 7 16 2016 Out-of-Home Poster – Campaign Gold ADDY ® Live at the Garden – Poster Campaign 2 Red Deluxe (AAF Memphis) for Duncan-Williams, Inc Sam Keasler, Art Director Zach Smith, Account Executive Ben Couvillion, Creative Director • DISTRICT 7 17 2016 Out-of-Home Site – Large Venue Silver ADDY ® Memphis Grizzlies: Marc Gasol Alley Banners Red Deluxe (AAF Memphis) for Memphis Grizzlies Ben Couvillion, Creative Director/Designer Martin Wilford, Executive Creative Director Zachary Smith, Account Executive Andrew D. Bernstein, Photographer Silver ADDY ® Memphis Grizzlies: Zach Randolph Alley Banners Red Deluxe (AAF Memphis) for Memphis Grizzlies Ben Couvillion, Creative Director/Designer Martin Wilford, Executive Creative Director Zachary Smith, Account Executive Garrett Ellwood, Photographer Public Service Out-of-Home Poster Silver ADDY ® Less Honk More Tonk Poster The Buntin Group (AAF Nashville) for Less Honk More Tonk Ray Reed, SVP Deputy Creative Director Jason Skinner, VP Design Director Marty Potts Jr, Junior Designer Mary Carlton, VP, Director of Print Production • DISTRICT 7 18 • DISTRICT 7 ONLINE / INTERACTIVE 2016 Online/Interactive – Consumer Websites Gold ADDY ® Travelier Website https://www.travelier.com/ Travelier (AAF Chattanooga) for The Cloud Council Kenny Morgan, VP, Marketing / CD / Designer Adam Engesath, Developer John Shelley, CEO Mark Robinson, Lead Solutions Architect Gold ADDY ® Porcellino’s Craft Butcher Website http://porcellinoscraftbutcher.com/ Harvest Creative (AAF Memphis) for Porcellino’s Craft Butcher Michael Hildebrand, Art Director Andrew Holliday, Copywriter Josh Bryant, Developer Jenna Kaufman, Account Executive Daniel Brown, Principle / Creative Director Andrew Holliday, Principle / Creative Director Silver ADDY ® STEM Scouts - Website https://stemscouts.org/ Designsensory (AAF Knoxville) Consumer Website for STEM Scouts - Boy Scouts of America Joseph Nother, Creative Director Lindsay MIller, Sr. Art Director Josh Vittetoe, Developer Stephan Zerambo, Developer Kevin Jones, Sr Designer 19 2016 • DISTRICT Silver ADDY ® Sweet Magnolia Gelato Website http://www.sweetmagnoliagelato.com/ Mad Genius, Inc. (AAF Jackson, MS) for Sweet Magnolia Gelato Ryan Farmer, Creative Director Ethan Head, Interactive Graphic Designer Kathleen Mitchell, Copywriter Bryce Mullican, Developer Chad Calcote, Graphic Designer Jessie Kotis, Illustrator Jay Earwood, Developer Blake Watson, Developer Silver ADDY ® City of Vestavia Hills Website http://vhal.org/ Tatum Design (AAF Birmingham) for City of Vestavia Hills Travis Tatum, Executive Creative Director Derek Prevatt, Designer Silver ADDY ® Hancock Bank & Whitney Bank “The Force” Website http://enteradawards.com/addys/2016/hanc/37a/ Peter Mayer Advertising (AAF New Orleans) for Hancock Holding Company Eddie Snyder, Creative Director Neil Landry, Creative Director John Pucci, Interactive Advisor Maureen Bongiovanni, Copywriter Cat Landrum, Art Director Cyril Celestine, Developer Amanda Pate, User Experience Architect Jeremy Corbett, Quality Assurance Analyst/Digital Producer Sarah Anderson, Account Director Catherine Freshley, Strategist Jennifer Rockvoan, Digital Producer Jesse Delerno, Project Manager Gold ADDY ® NOLA Brewing Website http://www.nolabrewing.com/ Peter Mayer Advertising (AAF New Orleans) for NOLA Brewing Company John Pucci, Creative Director George Morse, Art Director Richard Landry, Associate Creative Director Jason Otis, Associate Creative Director Matt Kyte, Senior Developer Anne Miller, Account Supervisor Amanda Pate, Senior UX Architect Val McKay, VP, Digital Innovation Jeremy Corbett, Sr. QA Analyst/Digital Producer Aimee Miller, Project Manager +Aziz Ali, Brand Strategist 7 20 2016 • DISTRICT Online/Interactive – Consumer Websites Silver ADDY ® Wind Creek Montgomery Website http://www.windcreekmontgomery.com Red Square Gaming (AAF Mobile Bay) for Wind Creek Montgomery RT Herwig, Creative Director Chris Rowe, Interactive Designer Keller Reeves, Copywriter Katie Ward, Senior Account Executive Jennifer Myrick, Account Executive Alex Zeiman, Producer Karen Sullivan, Producer Merge, Developer Silver ADDY ® Tijuana Sweet Heat Tequila Website http://tijuanasweetheat.com/ Zehnder Communications (AAF New Orleans) for Tijuana Sweet Heat Tequila Mike Rainey, Chief Creative Officer Henry Chassaignac, Creative Director Dave Maher, Director of Digital Rob Hudak, Interactive Creative Director Shawn Bailly, Sr. Software Engineer Anna Broussard, Interactive Designer Jeremy Stewart, Full Stack Developer I Mary Lambkin, Copywriter Shoni Davidson, Digital Production Manager Katherine Simon, Sr. Account Executive Silver ADDY ® Salon Duo Website http://salonduoaugusta.com TranterGrey Media (AAF Augusta) for Salon Duo Blane Bailey, President, CEO Rhett Bailey, Vice President Tyler Jackson, Director of Brand Development Online/Interactive – Business-to-Business Websites Silver ADDY ® Allure Security Technology Website http://www.alluresecurity.com Golden Spiral (AAF Nashville) for Allure Security Technology Bennett Farkas, VP of Creative Andy Wells, Technology Director Kyle Numann, Designer/Developer Kyoko Eng, Designer 7 21 2016 • DISTRICT Online/Interactive – Business-to-Business Websites Gold ADDY ® New Schools for Baton Rouge Website http://newschoolsbr.org/ Gatorworks (AAF Baton Rouge) for New Schools for Baton Rouge Gatorworks Team, Design Tucker Roussel, Developer Lindsey Duga, Account Manager Gold ADDY ® Deutser Website http://www.deutser.com RSQ (AAF Mobile Bay) for Deutser Rich Sullivan, Exec Creative Director, Copywriter Elena Freed, Project Manager Whitney Christopher, Project Manager Karen Sullivan, Producer Nicholas Scimeca, Design Director, WCST Shawn Hilgart, Technical Director, WCST Nate Krempel, Developer, WCST Online/Interactive – Social Media Silver ADDY ® STEM Scouts – Social Media Campaign https://www.instagram.com/stem_scouts/?hl=en Designsensory (AAF Knoxville) for STEM Scouts – Boy Scouts of America Hunter Foster, Public Relations & Social Media Specialist Brayan Zavala, Graphic Designer Joseph Nother, Creative Director Casey Self, Public Relations and Media Manager 7 22 2016 • DISTRICT 7 Online/Interactive – Website Based App Gold ADDY ® 10 Days http://www.10days.cc Hatchit (AAF Baton Rouge) for Hatchit Jeremy Beyt, Creative Director Drew Langhart, Project Manager Nick Defelice, Technology Lead Jenna Fucci, Designer Cindy Nguyen, Designer Blake Prudhomme, Web Development Jonathan Simmons, App Development Doug Klembara, Photography Online/Interactive > Advertising & Promotion > 40 - Web Banner Ads Gold ADDY ® McDonald’s Sweet Tea http://banners.tombras.com/mcd_game_showcase/ The Tombras Group (AAF Knoxville) for McDonald’s Rob Simpson, Creative Director Brian Locascio, Creative Director Nathan Carver, Art Director Daniel Elmslie, ACD Antonio Guadagno, Developer Online/Interactive – Email Gold ADDY ® Longest Virtual Lasagne http://www.carrabbas.com/lasagneday Fitzgerald+CO (AAF Atlanta) for Carrabba’s Noel Cottrell, Chief Creative Officer Mitch Bennett, Executive Creative Director Wes Whitener, Executive Creative Director Seth McWhorter, Art Director Meredith Young, Copywriter Gideon Cohen, Senior Digital Producer Helen Bautista, Account Director 23 2016 • DISTRICT Online/Interactive – Public Service Gold ADDY ® Lucy & Ruby’s Brainy Day http://lucyandruby.com/2015_brainy_day/ o2ideas (AAF Birmingham) for Lucy & Ruby’s Brainy Day Betsy Weldy, Art Director / Illustrator Joe Crowe, Copywriter Andrew Handley, Interactive Developer Ellen Hutchings, Creative Director Lisa Harris, Director of Client Service Online/Interactive – Advertising Industry Self-Promotion Silver ADDY ® The o2 Winter Wonderland Holiday Card http://o2ideas.com/holidaycard2015 o2ideas (AAF Birmingham) for o2ideas Ellen Hutchings, Creative Director / Illustrator Howard Pearlstein, Creative Director Rob Hardison, Senior Art Director / Illustrator Jenny Burrows, Senior Art Director Cleve Smith, Illustrator Betsy Weldy, Illustrator Brian Handley, Interactive Developer / Front-end Developer / Illustrator Andrew Handley, Illustrator Will Harris / John Heiser, Animator / Editor / Sound Designer Caperton Gillett, Senior Copywriter Elizabeth Christian, Account Supervisor Lisa Harris, Director of Client Service Silver ADDY ® Star Wars Christmas E-Cards BBR Creative (AAF Acadiana) Advertising Industry Self-Promotion Online/Interactive for BBR Creative Burt Durand, Senior Art Director / Copywriter 7 24 • DISTRICT 7 Film, Video & Sound 2016 Regional/National Radio Commercial :30 Seconds or Less Silver ADDY ® Barbie BBDO Atlanta (AAF Atlanta) Ad Club for BBDO ATL Wil Boudreau, CCO Local Television Commercial :30 Seconds Gold ADDY ® Northeast Georgia Medical Center “Odometer” :30 TV https://youtu.be/Bv8VVXhgH7Y The Johnson Group (AAF Chattanooga) for Northeast Georgia Medical Center Roger Vaughn, Creative DIrector Mike Polcari, Creative Director Chuck Morrow, Art Director Roger Vaughn, Director Phil Dillon, Cinematographer Brian Glitt, Producer JUDGE’S CHOICE AWARD Silver ADDY ® Tennessee Lottery TV Commercial -TN CASH, Zach Randolph The Buntin Group (AAF Nashville) for Tennessee Lottery Don Schneider, Executive Creative Advisor Tom Cocke, Copywriter Andrew Brooks, Art Director Tom Gibney, Director of Content Production Running4Cover, Production Company James King, Director Jim Jagels, Executive Producer Brian Glitt, Producer Filmworkers Club, Editorial Tim Moore, Editor Jimmy Cadenas, Colorist NPALL Audio, Studio 25 2016 • DISTRICT Local Television Commercial :60 Seconds or More Gold ADDY ® Motorcade https://youtu.be/P38CL0sGE5o BBDO Atlanta (AAF Atlanta) for BBDO ATL Wil Boudreau, CCO Silver ADDY ® Erlanger “Squeaky” 60 TV The Johnson Group (AAF Chattanooga) for Erlanger Health System Roger Vaughn, Creative Director Mike Polcari, Creative Director Chuck Morrow, Art Director Roger Vaughn, Director Phil Dillon, Cinematographer Brian Glitt, Producer Local Television Commercial Campaign Gold ADDY ® We Get Kids TV Campaign https://youtu.be/2igaH6bxsaM https://youtu.be/DN5s6zHPr0Q The Tombras Group (AAF Knoxville) for East Tennessee Children’s Hospital Clay Prewitt, ACD Brian Feeney, Senior Art Director Charlie Andrews, CD Jason Brown, Senior Writer JUDGE’S CHOICE AWARD 7 26 2016 • DISTRICT Local Television Commercial Campaign Gold ADDY ® Audubon Institute “Questions” Television Campaign https://youtu.be/9UxVOAJQJG4 https://youtu.be/aLObPw37Prw https://youtu.be/CSzYgoLgst0 Peter Mayer Advertising (AAF New Orleans) for Audubon Institute Eddie Snyder, Creative Director Wes McWhorter, Creative Director Craig Moyer, Copywriter Shelby Hunter, Broadcast Producer Lauren Wegmann, Account Manager Ellen Kempner, Account Manager Tori McCarthy, Brand Strategist Jordy Luft, Media Planner Sara Chambers Johnson, Media Buyer Jacqui Gibson-Clark, Project Manager Steve Hunter, Director Andrew Manne, Editor Regional/National Television Commercial Gold ADDY ® Like Father, Like Daugher https://youtu.be/80MFGMn4ywU BBDO Atlanta (AAF Atlanta) Ad Club for BBDO ATL Wil Boudreau, CCO Gold ADDY ® Drive Sober or Get Pulled Over/Man in the Mirror https://youtu.be/RoOhS7ZojZs The Tombras Group (AAF Knoxville) for National Highway Traffic Safety Administration (NHTSA) Brian Potter, Creative Director Nick Vagott, Creative Director 7 27 2016 Regional/National Television Commercial Gold ADDY ® Sweet Tea, Sweet Lovin’ https://youtu.be/8TRynM9xKvw The Tombras Group (AAF Knoxville) for McDonald’s Rob Simpson, CD / Writer Brian Locascio, CD / Art Director Dooley Tombras, Account Director Adam Bucco, Editor Dana Nies, Producer Jane Foreman, Production Manager Kevan Bean, Director Joel Simon, Music Silver ADDY ® Brave Fitzgerald+CO (AAF Atlanta) Ad Club for Synovus Noel Cottrell, Chief Creative Officer Christine Sigety, Chief Production Officer Mitch Bennett, Group Creative Director/Copywriter Wes Whitener, Group Creative Director/Art Director Jeff Quick, Account Director Allison Sherrill, Account Director Brent Harris, Director Silver ADDY ® Life Simulator BBDO Atlanta (AAF Atlanta) for BBDO ATL David Lubars, CCO Silver ADDY ® Perkins Restaurant & Bakery TV “Samuri Mom” The Buntin Group (AAF Nashville) for Perkins Restaurant & Bakery Don Schneider, Executive Creative Advisor Tom Cocke, Copywriter Andrew Brooks, Art Director Tom Gibney, Director of Content Production MacGuffin Films, Production Company Nick Fugelstad, Director of Food Christopher Bean, Director of Live Action Sam Wool, Executive Producer Filmworkers Club, Editorial Tim Moore, Editor Jimmy Cadenas, Colorist NPALL Audio, Studio Silver ADDY ® Christmas Tree BBDO Atlanta (AAF Atlanta) Ad Club for BBDO ATL Wil Boudreau, CCO • DISTRICT 7 28 2016 • DISTRICT Regional/National Television Commercial Campaign Gold ADDY ® Moe’s Honestly Awesome Food https://youtu.be/mSf61RQJ0k8 https://youtu.be/M4FO6RKFf_w https://youtu.be/K2xcyciBqdk FOCUS Brands (AAF Atlanta) for Moe’s Southwest Grill David Taylor, Senior Art Director Jon Gordon, VP, Director of Creative Brandon Friedman, Creative Director BEST OF BROADCAST Gold ADDY ® Toys R Us Holiday TV https://youtu.be/JhFsEGCb_Xs https://youtu.be/IYcDsS0Srio https://youtu.be/vxCdelXPtEE BBDO Atlanta (AAF Atlanta) Ad Club for BBDO ATL Wil Boudreau, CCO 7 29 2016 • DISTRICT Regional/National Television Commercial Campaign Gold ADDY ® Shelf Talkers https://youtu.be/8BBELwbGRXI https://youtu.be/8W3kRK27qn0 https://youtu.be/RG48VYrMFz8 https://youtu.be/qb9_lSVQme4 BBDO Atlanta (AAF Atlanta) for Toys-R-Us Wil Boudreau, CCO Internet Commercial Silver ADDY ® Travelier Anthem Film by Pathfinder Pathfinder (AAF Chattanooga) for Pathfinder Leif Ramsey, Director Christopher Stiles, Cinematographer Nicholas Livanos, Script Writer Lucky Ramsey, Producer Jeremy Rowland, Producer Daniel Wahlen, Editor Danny Cooper, Composer Silver ADDY ® The Tombras Group (AAF Knoxville) Drive Sober or Get Pulled Over/Woman in the Mirror Internet Commercial Tombras Group National Highway Traffic Safety Administration (NHTSA) Brian Potter, Creative Director Nick Vagott, Creative Director Silver ADDY ® “Tijuana Sweet Heat Tequila” Video Zehnder Communications (AAF New Orleans) for Tijuana Sweet Heat Tequila Mike Rainey, Chief Creative Officer Henry Chassaignac, Creative Director William Gilbert, Associate Creative Director David Reece, Jr., DP Georgia Gilmore, Designer Marianna Barry, Broadcast Services Specialist Shoni Davidson, Digital Production Manager Sarah Keiffer, Production Manager Katherine Simon, Sr. Account Executive 7 30 2016 • DISTRICT Internet Commercial Silver ADDY ® “Tijuana Sweet Heat Tequila: Dual Personalities” Video Zehnder Communications (AAF New Orleans) for Tijuana Sweet Heat Tequila Mike Rainey, Chief Creative Officer Henry Chassaignac, Creative Director William Gilbert, Associate Creative Director Georgia Gilmore, Designer Marianna Barry, Broadcast Services Specialist Shoni Davidson, Digital Production Manager Katherine Simon, Sr. Account Executive Internet Commercial Campaign Gold ADDY ® Torch https://youtu.be/M9zYmpwga40 https://youtu.be/b3diK7ve6a4 https://youtu.be/xGgKEsV6KHk https://youtu.be/glTy3zS_U00 Fancy Rhino (AAF Chattanooga) for Torch Vann Graves, Creative Director / Copywriter Joe Scalo, Art Director / Copywriter Jason Farrand, Director Sloane Skala, Producer Julian Whatley, Director of Photography Michael Distelkamp, Editor Silver ADDY ® “Tijuana Sweet Heat Tequila” Video Campaign Zehnder Communications (AAF New Orleans) for Tijuana Sweet Heat Tequila Mike Rainey, Chief Creative Officer Henry Chassaignac, Creative Director William Gilbert, Associate Creative Director David Reece, Jr., DP Georgia Gilmore, Designer Marianna Barry, Broadcast Services Specialist Shoni Davidson, Digital Production Manager Sarah Keiffer, Production Manager Katherine Simon, Sr. Account Executive 7 31 2016 • DISTRICT 7 Film/Video/Sound Branded Content, More Than :60 Seconds Gold ADDY ® Travelier Anthem https://youtu.be/sbU8Jb-MaL4 Pathfinder (AAF Chattanooga) for Travelier Leif Ramsey, Strategist & Creative Director Chris Stiles, Cinematographer Lucky Ramsey, Producer Nicholas Livanos, Writer Kenny Morgan, VP, Marketing Gold ADDY ® BEST OF INTERACTIVE Save the Bros https://youtu.be/P1PAXvNp6yc Humanaut (AAF Chattanooga) for Humanaut David Littlejohn, Exec Creative Director/Co-Founder Andrew Clark, Director of Strategy/Co-Founder Stephanie Gelabert, Design Director Mike Cessario, Associate Creative Director Sean Davis, Art Director Alex Bogusky, Creative Advisor Gold ADDY ® Brononymous Hotline/Save the Bros https://youtu.be/JYUeYZK1jnQ Humanaut (AAF Chattanooga) for Organic Valley David Littlejohn, Exec Creative Director/Co-Founder Andrew Clark, Director of Strategy/Co-Founder Alex Bogusky, Creative Advisor Elizabeth Cates, Account Director Stephanie Gelabert, Design Director Andrew Ure, Copywriter Matt Denyer, Art Director Daniel Edelman, Art Director Sam Hazelfeldt, Creative Intern 32 2016 • DISTRICT Branded Content & Entertainment – Non-Broadcast Silver ADDY ® Good People Brewing Co. – Bearded Lady “Be My Lady” Lewis Communications (AAF Birmingham) for Good People Brewing Company Roy Burns III, Creative Director Charlie Brown Sanders, Videographer/Editor/Music Editor Andrew Thomson, Designer John Pope, Videographer/Colorist Jacob Garner, Agency Producer Public Service Non-broadcast Audio/Visual Silver ADDY ® Alzheimer’s Services Memories in the Making tommysTV (AAF Baton Rouge) for Alzheimer’s Services Tommy Talley, Director Jordan Lewis, Producer Dan Jones, Director of Photography Fred Mince, Camera Operator Josh Carley, Editor Joey Decker, Composer Advertising Industry Self-Promotion – Film/Video/Sound Gold ADDY ® New Year’s Eve Video https://youtu.be/d_ctUaMQOVs Right Angle (AAF Acadiana) for Right Angle Blake Lagneaux, Creative Director, Editor Amanda Poehler, Art Director Naomi Dupré, Art Director April Guillote, Videographer Sarah Spell, Copywriter Integrated Advertising Campaign - Local - Consumer Silver ADDY ® Brewery Revival Campaign DCA (AAF Memphis) for TNBG, llc John David Dowdle, Senior Art Director Andria Brown, Copy Chief Doug Carpenter, Principal Cara Greenstein, PR Coordinator Sache, Apparel Jason Johns, Old City Millwork, Fabricator 7 33 • DISTRICT 7 Cross Platform – Integrated 2016 Integrated Advertising – Consumer Campaign, Local Gold ADDY ® Mountain Top Toys Integrated Campaign The Johnson Group (AAF Chattanooga) for Mountain Top Toys Roger Vaughn, Creative Director Mike Polcari, Creative Director Chuck Morrow, Art Director Robbie Lail, Art Director Silver ADDY ® MUSC Children’s Hosptial Campaign Lewis Communications (AAF Birmingham) for Medical University of South Carolina’s Children’s Hospital Spencer Till, Executive Creative Director Ryan Gernenz, Associate Creative Director Jason Wallis, Director Chip Burns, Editor Anthony Vachris, Copywriter John Pope, Color & Finishing Barry Brooks, Audio Engineer Jacob Garner, Agency Producer Gold ADDY ® Veron: Sausage with Character http://www.veronsausage.com Red Six Media (AAF Baton Rouge) for River Parish Foods Red Six Media, Agency 34 2016 • DISTRICT 7 Integrated Advertising Campaign – Regional/National – Consumer Gold ADDY ® Tijuana Sweet Heat Tequila Campaign https://youtu.be/90ASFr-El3A https://youtu.be/kk6G_REMABQ https://youtu.be/-gNfOf4e4ic https://youtu.be/a_uO9rHVW-Q https://youtu.be/hpqdp82V8iU https://youtu.be/n1dPIc0eCf0 Zehnder Communications (AAF New Orleans) for Tijuana Sweet Heat Tequila Mike Rainey, Chief Creative Officer Henry Chassaignac, Creative Director Dave Maher, Director of Digital Rob Hudak, Interactive Creative Director Shawn Bailly, Sr. Software Engineer Anna Broussard, Interactive Designer Jeremy Stewart, Full Stack Developer I Mary Lambkin, Copywriter Shoni Davidson, Digital Production Mgr Katherine Simon, Sr. Account Executive William Gilbert, Assoc Creative Dir / Editor Georgia Gilmore, Designer Gold ADDY ® Tiffin Motorhome – 2016 Model Year Campaign http://www.tiffinmotorhomes.com/ Lewis Communications (AAF Birmingham) for Tiffin Motorhomes Spencer Till, Executive Creative Director Kathy Oldham, Associate Creative Director/Writer Drew Hughes, Senior Art Director/Designer Anthony Vachris, Writer Russell Hehn, Writer Andy Cargile, Retoucher Jeff Williams, Photographer Ben Fine, Photography Assistant/Production Leigh Ann Motley, Production Director Val Holman, Account Supervisor Sarah Hefner, Account Supervisor Rachael Whatley, Account Manager 35 2016 • DISTRICT 7 Integrated Advertising Campaign – Regional/National – Consumer Gold ADDY ® Year of Alabama BBQ Cross Platform Campaign http://www.ilovealabamafood.com/bbq/ Luckie & Company (AAF Birmingham) for State of Alabama Department of Tourism and Travel Brad White, Chief Creative Officer Bob Harrison, Creative Dir/Copywriter Markus Beige, Design Director Eric Gray, Senior Digital Art Director Bo Rumbley, Art Director BEST OF SHOW Silver ADDY ® STEM Scouts – National Launch Designsensory (AAF Knoxville) for STEM Scouts - Boy Scouts of America Joseph Nother, Creative Director Lindsay Miller, Sr Art Director Susan Hamilton, Copywriter Kevin Jones, Designer Casey Self, Public Relations Manager Matt Honkonen, Account Manager Josh Loebner, Director of Strategy Hunter Foster, PR / Social Media Specialist Brayan Zavala, Designer Josh Vittetoe, Developer Brent Collier, Cinematographer and Editor Silver ADDY ® Whiskey to the People Tennessee Stillhouse (AAF Chattanooga) for Tennessee Stillhouse: Home of Chattanooga Whiskey Rich Abercrombie, Creative Director Caleb Ludwick, Copywriter Silver ADDY ® Sweet Tea, Sweet Lovin’ The Tombras Group (AAF Knoxville) for McDonald’s Rob Simpson, CD / Writer Daniel Elmslie, Writer Brian Locascio, CD / Art Director Dana Nies, Producer Dooley Tombras, Account Director Amber Dickson, Account Supervisor Nathan Carver, Art Director Adam Bucco, Editor Silver ADDY ® Free Sweet Tea at 100° The Tombras Group (AAF Knoxville) for McDonald’s Rob Simpson, CD Brian Locascio, CD Dooley Tombras, Account Director Nathan Carver, Art Director Amber Dickson, Account Supervisor Daniel Elmslie, Writer Jane Foreman, Production Manager 36 2016 • DISTRICT Integrated Brand Identity Campaign Gold ADDY ® Crosstown Concourse Integrated Campaign http://crosstownconcourse.com Loaded For Bear (AAF Memphis) for Crosstown Concourse Loaded For Bear Gold ADDY ® Auto & Truck Services – Brand Campaign http://www.theartofrepair.com/ Lewis Communications (AAF Birmingham) for Auto & Truck Services Spencer Till, Executive Creative Director/ Art Director/Designer/Illustrator/Writer Roy Burns III, Creative Director/Art Director Stephen Curry, Creative Director/Writer David Blumberg, Senior Designer Andrew Thomson, Designer/Ilustrator Jeff Williams, Photographer Andy Cargile, Retoucher/Art Assistant Charlie Brown Sanders, Videographer/Editing George Griswold, Account Mgr/Art Assistant Leigh Ann Motley, Director of Production JUDGE’S CHOICE AWARD Silver ADDY ® Mr. Harry’s Chickin De-Lux: Campaign BIG Communications (AAF Birmingham) for BIG Communications John Montgomery, Founder & President Ford Wiles, Chief Creative Officer Matt Lane Harris, Associate Creative Director / Copywriter Jeremy Burgess, Copywriter 7 37 2016 Integrated Branded Content Campaign Gold ADDY ® Save the Americans http://www.savetheamericans.org https://youtu.be/_DCLWQFXbd0 22squared, Inc. (AAF Atlanta) for 22squared John Stapleton, Chief Creative Director Curt Mueller, Group Creative Dir/Copywriter Dan Brown, Design Director Peter Kehr, Designer Julie Kaufman-Kutler, Art Director Will Zschau, Copywriter Kelvin Raharja, Developer Bryan Jameson, Executive Producer Rhett Kearsley, Producer Courtney Brown, Producer Ashley Keetle, Account Director Joanna Huang, Senior Account Executive Gold ADDY ® Good People Brewing Co. – Bearded Lady Brand Campaign https://youtu.be/oSO4AQCUM7I Lewis Communications (AAF Birmingham) for Good People Brewing Company Roy Burns III, Creative Director/ Art Director/Designer/Writer Andrew Thomson, Designer/Illustrator David Webb, Illustrator Jeff Williams, Photographer Charlie Brown Saunders, Videographer/ Video Editing/Music Editing John Pope, Colorist Leigh Ann Motley, Production Director Jacob Garner, Broadcast Producer Celine Russell, Stylist Silver ADDY ® Westobou KRUHU (AAF Augusta) for Westobou KRUHU Ad Club or Marketing Club Advertising Silver ADDY ® 2015 American Advertising Awards Gala Opening Elastic Pictures (AAF Knoxville) for Elastic Pictures Elastic Pictures, Design & Animation Auralation, Original Music Score • DISTRICT 7 38 2016 Public Service Campaign Silver ADDY ® Zero Addiction TV Campaign Stamp (AAF Montgomery) for Office of Prosecution Services Lee Gipson, Copywriter Jim Leonard, Executive Creative Director Susan Bryan, Account Director Times Fly Productions, Production Joe Walker, Animation Silver ADDY ® Amsurg Colon Cancer Awareness Posters DVL Seigenthaler (AAF Nashville) for Amsurg Nelson Eddy, Creative Director Peter Honsberger, Assoc Creative Director Sean Williams, Senior Art Director Betty Mason, Senior Production Manager Molly WIlliamson, Account Executive Public Service Integrated Campaign Gold ADDY ® Less Honk More Tonk Integrated Brand Identity Campaign LessHonkMoreTonk.com The Buntin Group (AAF Nashville) for Less Honk More Tonk Ray Reed, SVP Deputy Creative Director Jason Skinner, VP Design Director Marty Potts Jr, Junior Designer Mary Carlton, VP, Director of Print Production Gold ADDY ® 4:13 Strong Rebranding Campaign http://413strong.org/ https://vimeo.com/140893760 GS&F (AAF Nashville) for 4:13 Strong Paige Thompson, Senior Art Director Meghan Smith, Content Writer Ashley Elliott, Account Executive Lauren Evans, Account Executive Nick Swift, Design Intern Leslie Torrico, Production Director Nick Waugh, Xmedia Prod/Videographer • DISTRICT 7 39 • DISTRICT 7 ILLUSTRATION - SINGLE Agave Maria Saints Posters: Aretha Franklin Elements of Advertising 2016 Canonized Memphis icons framed asofartwork for local Elements Advertising – Illustration, Single Mexican restaurant. Gold ADDY ® Agave Maria Saints Poster: Aretha Franklin Farmhouse (AAF Memphis) for Agave Maria Cantina & Kitchen Ben Fant, Creative Director Jason Prater, Senior Art Director Gold ADDY ® Agave Maria Saints Poster: BB King Farmhouse (AAF Memphis) for Agave Maria Cantina & Kitchen Ben Fant, Creative Director Jason Prater, Senior Art Director Silver ADDY ® Agave Maria Saints Poster: Elvis Presley Farmhouse (AAF Memphis) for Agave Maria Cantina & Kitchen Ben Fant, Creative Director Jason Prater, Senior Art Director Silver ADDY ® Le Rêve Lyrique du Festival Denise Gallagher Design and Illustration (AAF Acadiana) for Festival International de Louisiane Denise Gallagher, Illustrator / Art Director Silver ADDY ® Jack Daniel’s 27th Annual BBQ DVL Seigenthaler (AAF Nashville) for Jack Daniels Nelson Eddy, Creative Director Peter Honsberger, Associate Creative Director Betty Mason, Senior Production Manager Robert Bright, Senior Production Artist Sean Williams, Senior Art Director Bobby Rosenstock, Illustrator Silver ADDY ® Agave Maria Saints Poster: Jerry Lawler Farmhouse (AAF Memphis) for Agave Maria Cantina & Kitchen Ben Fant, Creative Director Jason Prater, Senior Art Director Silver ADDY ® Agave Maria Saints Poster: Johnny Cash Farmhouse (AAF Memphis) for Agave Maria Cantina & Kitchen Ben Fant, Creative Director Jason Prater, Senior Art Director 40 2016 • DISTRICT Elements of Advertising – Illustration, Series Gold ADDY ® Jack Daniel’s 27th Annual BBQ - Illustration Campaign DVL Seigenthaler (AAF Nashville) for Jack Daniels Nelson Eddy, Creative Director Peter Honsberger, Associate Creative Director Betty Mason, Senior Production Manager Robert Bright, Senior Production Artist Sean Williams, Senior Art Director Bobby Rosenstock, Illustrator Elements of Advertising – Logo Design Silver ADDY ® Honey & Sage Salon Logo Imaginal Marketing Group (AAF New Orleans) for Honey & Sage Salon Rebekah Guarisco, Art Director/Designer Kayla Morgan, Account Executive/Strategist Dharmisha Patel, Project Manager Elements of Advertising – Copywriting Gold ADDY ® Torch – Negotiate https://youtu.be/f_Mulke1eO0 Fancy Rhino (AAF Chattanooga) for Torch Vann Graves, Chief Creative Officer Joe Scalo, Copywriter 7 41 2016 • DISTRICT 7 Elements of Advertising – Still Photography – Color, Single Gold ADDY ® Find Family Fun Sevierville, Tennessee Convention & Visitors Bureau (AAF Knoxville) for City of Sevierville, Tennessee Chad Branton, Photographer Elements of Advertising – Art Direction Gold ADDY ® Family Fun in Sevierville Sevierville, Tennessee Convention & Visitors Bureau (AAF Knoxville) for City of Sevierville, Tennessee Chad Branton, Art Director 42 2016 • DISTRICT 7 Elements of Advertising – Art Direction Gold ADDY ® Chateaux Rustique Art Direction https://youtu.be/bXT04sOKPIY Arteza Creative Group, LLC (AAF Acadiana) for Chateaux Rustique Kelli Allard, Partner/Creative Director Zed LaCour, Partner Silver ADDY ® CMA Festival & Website ST8MNT (AAF Nashville) for ST8MNT Branding Agency Josh Newman, Creative Director Austin Hale, Art Director & Designer Aaron Rayburn, Art Director & Interactive Designer Alan Knox, 3D Illustration & Designer Elements of Advertising – Film & Video, Cinematography Silver ADDY ® Summer’s Encore | Visit Tybee 98 Productions Inc. (AAF Savannah) for Visit Tybee Trevor Jenkins, Cinematographer | Producer Lily Price, Assistant Cinematographer | Colorist John Zimmerman, Editor Christopher Reese, SOUND MIX Drones of Prey, Aerial Cinematography Silver ADDY ® Jhane Barnes Video Tatum Design (AAF Birmingham) for Tandus | Centiva Travis Tatum, Executive Creative Director Bob Miller, Director/ Editor Derek Prevatt, Art Director Wendy Tatum, Creative Director/ Copywriter Elements of Advertising – Motion Graphics Animation or Special Effects Silver ADDY ® Every Marine a Rifleman JWT Atlanta (AAF Atlanta) for United States Marine Corps Perry Fair, President & Chief Creative Officer Tom Wilson, Creative Director Daniel Prado, Associate Creative Director / Art Director Stephen Lucas, Copywriter Mark Wagner, Producer Bryce Burton, Editor 43 2016 • DISTRICT 7 Elements of Advertising – Motion Graphics Animation or Special Effects Silver ADDY ® Escore Video The Tombras Group (AAF Knoxville) for TVA Clay Prewitt, ACD Brian Feeney, Senior Art Director Keith Thomason, Senior Art Director Jason Brown, Senior Writer Rick Baptist, CD Charlie Andrews, CD Elements of Advertising – Video Editing Gold ADDY ® Sweet Tea, Sweet Lovin’ https://youtu.be/ZadQcNhF_48 The Tombras Group (AAF Knoxville) for McDonald’s Adam Bucco, Editor Rob Simpson, CD / Writer Brian Locascio, CD / Art Director Dooley Tombras, Account Director Dana Nies, Producer Jane Foreman, Production Manager Kevan Bean, Director Elements of Advertising – Sound, Music Only Gold ADDY ® Sweet Tea, Sweet Lovin’ https://youtu.be/ZadQcNhF_48 The Tombras Group (AAF Knoxville) for McDonald’s Rob Simpson, CD / Writer Brian Locascio, CD / Art Director Dooley Tombras, Account Director Adam Bucco, Editor Dana Nies, Producer Jane Foreman, Production Manager Joel Simon, Music Elements of Advertising – Sound, Voiceover Talent Silver ADDY ® Veterans of WWII, U.S. Army 30th Infantry Division FB Video BOHAN Advertising (AAFNashville) for 30th Infantry Division John Sharpe, Copywriter Buck Ford, Voice Over Jon Arnold, Executive Creative Director 44 2016 • DISTRICT 7 45 Digital Creative Technology – Interface & Navigation Silver ADDY ® Every Marine a Rifleman JWT Atlanta (AAF Atlanta) for United States Marine Corps Perry Fair, President & Chief Creative Officer Tom Wilson, Creative Director Daniel Prado, Associate Creative Director / Art Director Stephen Lucas, Copywriter Mark Wagner, Producer Bryce Burton, Editor Gold ADDY ® Adrian College Interactive Kiosks https://youtu.be/sq-Mz8CVQtI Anode, Inc. (AAF Nashville) for Adrian College Mark Magnuson, Executive Producer Louis LaPrad, Design Director Ethan Farmer, UI Designer Eric Watson, Graphic Designer Brad White, Project Manager Matthew Lovelady, Programmer Bryan Deese, Programmer Continue on to view the STUDENT WINNERS! STUDENT WINNERS • DISTRICT STUDENT WINNERS 2016 Packaging Design Student Gold ADDY ® Erica Belletete Middle Tennesee State University / Dept of Art (AAF Nashville) Wild Adventures Packaging Student Gold ADDY ® Yanet Mireles Watkins College of Art, Design & Film (AAF Nashville) Tea Society Packaging Student Silver ADDY ® Amber Iacopelli Middle Tennesee State University / Dept of Art (AAF Nashville) Sippable Studies Packaging Student Silver ADDY ® Jessi Knight Watkins College of Art, Design & Film (AAF Nashville) Botanifik Packaging Student Silver ADDY ® Sean Tong Memphis College of Art(AAF Memphis) M&M Repackage Design Student Gold ADDY ® Sarah Growden Middle Tennesee State University / Dept of Art (AAF Nashville) Betula Tech Packaging 7 47 2016 Annual Report or Brochure Student Silver ADDY ® Jessi Knight Watkins College of Art, Design & Film (AAF Nashville) The ABC’s of Astrobrights JUDGE’S CHOICE AWARD Special Event Materials Student Gold ADDY ® Brayan Zavala University of Tennessee(AAF Knoxville) Family Dinner Student Gold ADDY ® John Simmons Jaksonville State University (AAF Birmingham) Writer’s Block • DISTRICT 7 48 2016 • DISTRICT Publication Design – Cover Student Silver ADDY ® Morgan Heck O’More College of Design (AAF Nashville) Blue Reel Nashville Publication Design – Series Student Gold ADDY ® Carson Smith University of Louisiana at Lafayette (AAF Acadiana) Jules Verne : Voyages Extraordinaires Student Gold ADDY ® Christopher Adams Watkins College of Art, Design & Film (AAF Nashville) A Series of Unfortunate Events BEST OF SHOW AWARD Magazine Design Student Silver ADDY ® LSU School of Art | GDSO: Marci Hargroder, Designer Amy Blacketter, Infographic Designer Tyronecia Moore, Photographer Angela Harwood, Editor-in-Chief/Writer GDSO - LSU School of Art (AAF Baton Rouge) LSU College of Art & Design Quad Magazine 7 49 2016 • DISTRICT Book Design Student Gold ADDY ® Anna Bryant, Designer Peter Hobbes, Photographer Portfolio Center (AAF Atlanta) New York Book Cover Trilogy JUDGE’S CHOICE AWARD Student Silver ADDY ® Robert J Suta Savannah College of Art & Design (AAF Savannah) Dur-O-Tone French Paper Sampler Student Silver ADDY ® Anahi Miranda Middle Tennesee State University / Dept of Art (AAF Nashville) Disturbia Direct Marketing Student Silver ADDY ® Haley Overby Middle Tennesee State University / Dept of Art (AAF Nashville) Hidden End Student Silver ADDY ® Jackee LaFever Middle Tennesee State University / Dept of Art (AAF Nashville) Music Unites Perpetual Calendar Print Advertising – Single (Full Page or Less) Student Gold ADDY ® Kristin Clark The University of Alabama (AAF Tuscaloosa) Filtrete Air Filters - “Bare The Air” 7 50 2016 Print Advertising – Campaign Student Gold ADDY ® Yanet Mireles Watkins College of Art, Design & Film (AAF Nashville) Morton Salt Ad campaign Student Silver ADDY ® Daniel Thompson, Illustrator Daniel Jackson, Designer Mississippi State University (AAF Tuscaloosa) Hostess Portable Snack Campaign Student Silver ADDY ® Sam Barnes The University of Alabama (AAF Tuscaloosa) Texas Pete Hot Sauce - “Our Story” • DISTRICT 7 51 2016 Out Of Home & Ambient Media – Single Student Silver ADDY ® Eric Percoco The Creative Circus (AAF Atlanta) Xavier Rudd Poster Student Gold ADDY ® MOSAIC AWARD Justin Morales Middle Tennessee State University (AAF Nashville) Boston Terrier • DISTRICT 7 52 2016 • DISTRICT Out Of Home & Ambient Media – Campaign Student Gold ADDY ® Kristin Clark The University of Alabama (AAF Tuscaloosa) Rit Dye - “The Unlimited Edition” Student Silver ADDY ® Sara Schork Watkins College of Art, Design & Film (AAF Nashville) The Empowered Series Guerilla Marketing Installation Student Silver ADDY ® Hillary McDaniel, Art Director Ashley Atkinson, Copywriter The University of Alabama (AAF Tuscaloosa) KONG Rubber Dog Toy “Tricks and Treats” Shoe Store Display Online/Interactive – App Student Silver ADDY ® Irina Moiseenko Savannah College of Art & Design (AAF Atlanta) Shell Online/Interactive – Advertising Campaign Student Silver ADDY ® Brady Patterson Savannah College of Art & Design (AAF Savannah) Apple iSound S Concept & Advertising Campaign 7 53 2016 • DISTRICT Website (Desktop or Mobile) Student Gold ADDY ® Matt Roberts Middle Tennesee State University / Dept of Art (AAF Nashville) Yampa yampa.mattmccade.com Television Advertising – Single Student Gold ADDY ® Tyce Hoskins, Creative Director Albert Dantzer, Director of Photography Crosby Igansher, Assistant Director Savannah College of Art & Design (AAF Savannah) Tide Commercial https://youtu.be/RgCdowWG_Qg Integrated Advertising Campaign Student Silver ADDY ® Eric Percoco, Art Director Huu Anh Nguyen, Copywriter The Creative Circus (AAF Atlanta) Dunkin’ Donuts: Powering Every US Olympian Student Silver ADDY ® UAB Digital Media, Media Fellows: Matthew Henton Brodie Foster Jeanette Vasquez Jonathan Niega Zach Walker Matt Drummond Samantha Richardson James Cody Sarah Buckelew Tyler Harris Anissa Latham-Brown Kayla McLaughlin University of Alabama at Birmingham (AAF Birmingham) KNOW DOPE 7 54 2016 Integrated Advertising Campaign Student Gold ADDY ® Timothy Carvalho, Art Director/Copywriter Savannah College of Art & Design (AAF Savannah) Monopoly Play to Win Ad Campaign JUDGE’S CHOICE AWARD Student Silver ADDY ® Laura Manrique, Copywriter Alberto Santana, Art Director Savannah College of Art & Design (AAF Savannah) Reebok - WORK-OUT. LIVE LONG. • DISTRICT 7 55 2016 • DISTRICT Integrated Brand Identity Campaign Student Gold ADDY ® Alexa Games Katie Stephens Caitlin Parker Middle Tenn State Univ / Dept of Art (AAF Nashville) Senior Project Promo Photography Campaign Student Gold ADDY ® Cody Stallings, Photographer The Art Institution of Tennessee - Nashville (AAF Nashville) Sweets & Treats 7 56 2016 • DISTRICT Animation or Special Effects Student Gold ADDY ® Kelsey Heard, Art Director Breyden Sheldon, Copywriter The Creative Circus (AAF Atlanta) NPR https://youtu.be/oHjr16v1nn0 Student Gold ADDY ® Brandon Coffee, Illustrator / Animator / Sound Designer Louisiana State University (AAF Baton Rouge) Kevin & Bert: A Short Film https://youtu.be/BWcrtvTA-Mk Student Silver ADDY ® UAB Digital Media, Media Fellows: Samantha Richardson Heather Robinson Stephen Stark University of Alabama at Birmingham (AAF Birmingham) Bad Medicine Sound Design Student Silver ADDY ® UAB Digital Media Zach Walker, Media Fellow University of Alabama at Birmingham (AAF Birmingham) Bad Medicine 7 57 2016 • DISTRICT 7 58
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