Toys R Us Online Display Post Checkout - i

Toys R Us Online Display
Post Checkout
Media Owner
Company History
• Toys R Us is a brand we’ve all grown up with
– a global market-leading family leisure,
baby care and toy megastore with over 1,500
stores worldwide in 33 countries.
• With an unbeatable range of toys, baby care,
video games, multimedia PCs, bikes and
outdoor fun products; it’s the ultimate one-stop shop for all the family’s needs.
• They have up to 4 million monthly visitors
to their website - generating in excess of 50
million page impressions.
Telephone +44 (0) 1761 234 850 | Email [email protected] | Visit www.i-transact.co.uk
The
Opportunity…
file leaderboard
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oys R Us
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and Babies R U
There is also leaderboard banner
confirmation page.
on the order
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, geo, time filterin
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u
Targeting incl
ing.
and frequency capp
Full optimisation, tracki
ng and reporting supp
lied.
We accept .swf .gif .jpg
and third party
advertising tags.
Telephone +44 (0) 1761 234 850 | Email [email protected] | Visit www.i-transact.co.uk
Audience
Composition
85% Female
76% 25 - 44 yrs
80% have children
75% BC1C2*
93% Female
82% 25 - 44 yrs
90% have children
75% BC1C2*
Telephone +44 (0) 1761 234 850 | Email [email protected] | Visit www.i-transact.co.uk
Success
Stories
Client A – Custom Print Advertiser
This brand tested Toys R Us and Babies R Us
online checkout display in October 2012. Due to
outstanding results they continued for the rest of
the year… and every month since! They were able
to use the same creative year round and return
compelling ROI month after month.
Client B – Major Toy Brand
Began using the prominent leaderboard placement
as ‘digital point of sale’ in March 2013; cutting
through the noise and bringing Toys R Us
customers from the top of the sales funnel straight
through to their brand page. They have gone on
to run campaigns in April, August, September,
November and December with average off-peak
ROI consistently between 300% – 400%.
Telephone +44 (0) 1761 234 850 | Email [email protected] | Visit www.i-transact.co.uk
Tech Specs and
Creative Examples
Run Of Site Display
Sites: www.toysrus.co.uk, www.babiesrus.co.uk
• Banner 728w x 90h pixels. Banners 728w x 90h pixels.
• Positioning: Masthead 728 x 90 placements appear across all pages of both Toys R Us and Babies R Us.
• Footer 728 x 90 placements appear only on the homepages of Toys R Us and Babies R Us.
• Max file size 30kb..swf, .gif or .jpg with click thru URLS and third-party tags accepted.
• Back-up .gif and click thru URL must be supplied along with the .swf creative.
• Geo-targeting, frequency capping, day-part targeting and optimisation for multiple banners all available.
• i-transact will provide daily, weekly, bi-weekly or monthly automated reporting if requested to. If no request is made, a post campaign report will be supplied once the campaign has finished.
Post Check-Out Display
Sites: www.toysrus.co.uk, www.babiesrus.co.uk
• Banner 728w x 90h pixels.
• Max file size 30kb.
• Secure https tags and click thru URLs only.
• .swf, .gif or .jpg with click thru URLS and third-party tags accepted. Back-up .gif and click thru URL must be supplied along with the .swf creative. Geo-targeting, frequency capping, day-part targeting and optimisation for multiple banners all available.
• i-transact will provide daily, weekly, bi-weekly or monthly automated reporting if requested to.
• If no request is made, a post campaign report will be supplied once the campaign has finished.
Telephone +44 (0) 1761 234 850 | Email [email protected] | Visit www.i-transact.co.uk
Costs and
Deal Structures
Opportunity Details
Minimum Spend:
£5,000
Rate:
£5cpm
Agency Commission:
15% for accredited agencies
Rate Structure
Volume
CPM
Min 1,000,000
£5.00
2,500,000
£4.00
5,000,000 +
£3.00
Telephone +44 (0) 1761 234 850 | Email [email protected] | Visit www.i-transact.co.uk
Toys R Us Online Display
Post Checkout