Franchise Brochure - Wolfkop Camping Villages

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Franchise Brochure - Wolfkop Camping Villages
5 STAR
Wolfkop Delux Camping Villages
South African farms boasts breathtaking scenery -
which are not commercially utilized
Alternative and Non-Intrusive eco tourism models
can yield attractive returns for land owners
Wolfkop Tented Camps delivers a delux camping
experience for discerning guests
Through more than 10 years in the market a unique
client experience have been refined
Wolfkop Camping Village are modular and
therefore scalable as demand increases
Ablution/Lapa/
Communal
kitchen area
River/view/forest/mountain
Earn a Average of R4000/unit/ month
The Wolfkop Camping Village business model
delivers low risk/high returns
REVENUE POTENTIAL
• R4,000 per unit*/month
• < 18 months payback of capital
•
•
•
•
Eco-friendly
Non-intrusive
Sleeps 6 persons
Fully equipped
10m
7,5m
5 STAR - Wolfkop Delux Camping Village
*1 Wolfkop Camping Village as shown above
The partnership between Wolfkop and Franchisees
unlocks synergies to create a true win-win scenario
Landowner provides unutilised land (in
amazing locations ) + all onsite management
of guests through existing family
members and workforce
1
1+1+1
=4
1
Wolfkop brand value (10 years
in the hospitality industry) +
direct marketing expertise
ensures a constant demand
1
Wolfkop sourcing capability
(infrastructure purchased on scale and
10+ years experience) ensures highest
possible yield on any capital outlays
Forming the right partnerships is crucial in unlocking
such rural tourism potential
Land owners only
have to execute
on the business
plan – using
existing resources
LAND OWNER
Financial Control (incl 15% Marketing Fee)
(e.g. family
and farm
labour)
Receives
guests,
manage
operations
Erect, camping
villages, clean
before and
after, break
down of
villages and
store
MANAGEMENT
(Family etc)
Daily interaction: Bookings, feedback…
WORKFORCE
Wolfkop Marketing provides business model,
infrastructure and drives demand through various
marketing channels and collects outstanding fees
CLIENT
WOLFKOP
CAMPIG VILLAGE
FRANCHISE
WOLKOP
MARKETING
Wolfkop Marketing produces unrivalled results
through the combination of multiple platforms
Client
The Wolfkop Camping Village infrastructure is a turnkey
solution (includes training of Franchisee personnel)
WOLFKOP DELUX CAMP VILLAGE PACKAGE
-Wolfkop Bedouin Stretch Marquee
- Waterproof, Rip Stop, UV block, Rubberized pole heads,
3 ton tension rope, 1.5cm x 75cm iron tent anchors
-3 x Wolfkop Canvas Dome Tents
- Steel rod frame, highly durable waterproof Canvas
material - technical specs…
- 6 x 3/4 Wolfkop High Density Mattresses
- Anti-bacterial/anti-fungal mattress covers
- 6 x Wolfkop Linen Sets
5 STAR - Wolfkop DeLux Camping Village
-cotton percale Fitted Sheets/ Sheets/ Pillows/ Pillow
Cases - 100%
Dining area
- Banquet style tables, director chairs
Revenue Potential & Investment
Required:
- Cutlery/ Crockery
- 6 x Wolfkop stainless steel cutlery sets, 6 x Wolfkop
Double Walled Stainless Steel Cups, Plates, Glasses, etc
- Kitchen utensils
•
> R4,000 per unit/month
(based on our own historic records)
•
~R60,000/unit – capital outlay
•
<18 months payback
- Anti-fungal chopping boards, stainless steel
strainers/graters etc
- Braai equipment
-Stainless Steel Braai Dome + Grid, Double Walled Heavy
Duty Cooler Box, Atmosphere Lights
Franchisee
Next Steps
Wolfkop
1 Sign Wolfkop Partnership Agreement
2 Pay Franchise Initiation Deposit (15% x Total Wolfkop Village Capital)
3 Conduct site survey - photographs/history/entomology
4 Build online presence (website/FB/Twitter/Pinterest/SEO, Independent
marketing channels)
5 Settlement of Franchise Balance – 85% x Total Wolfkop Village Capital
6 Delivery of Camping Village Infrastructure by Wolfkop
7 Training of site personnel
Deliver an unrivalled guest experience…
Further extras
Ablution facilities
hammock
Canoes and Lilos (Income
generator)
Volleyball net with poles
Slide for Jungle gym
Stainless steel braai grid
Tourism business for your farm?
 Wolfkop Luxury Camping Villages:
• Was created for the Land Owner who wants or have a campsite.
Created for the holiday seeker that would like to experience camping
without the added cost to buy the equipment, pack+unpack – the
client gets check list and only bring food. No need for building rights
or risk of high Capital outlay on the tents
 Wedding/Event/Conference Package
•
Was created for Land Owners that would like to expand their tourism
business even further by providing a wedding/event/conference
venue with our Bedouin Tents, Dance floor and full list of equipment
to create this business on your farm
 Wolfkop Marketing Package for existing units
•
Was created to help the Land Owner expose his existing
accommodation units to the market through our dedicated marketing,
admin and after sale platforms
* Limited amount of packages available per geographical area
11. Marquee tent business for weddings and events
 We supply large Bedouin tent infrastructures with lights,
cutlery/crockery, table, chairs, dance floors for venues that are
interested to hosting weddings, conferences and events
 Full training on how to set up Bedouin tents and storage of
Equipment