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Vision Now
A National Eyecare Group Publication
MARCH 2015
CET
18-20 APRIL 2015
BIRMINGHAM NEC
T H E U K ’ S L E A D I N G E X H I B I T I O N A N D E D U C AT I O N A L C O N F E R E N C E D E D I C AT E D
TO THE NEEDS OF THE OPTICAL PROFESSION
SINCE 1978
R E G I S T R AT I O N N O W L I V E A N D
E D U C AT I O N O P E N F O R B O O K I N G
AT
O P T R A FA I R . C O . U K
OPTR
AFAIR
APRI
L 1820TH
BIRM
INGH
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continental-eyewear.co.uk
Continental Eyewear
MODEL WEARS X-EYES 148
Vision Now
Vision Now magazine is published by Peekay Publishing Ltd for The PK National
Eyecare Group Ltd, the UK’s largest purchasing group for independent opticians.
CONTENTS
News
2
5
7
9
11
13
NEG up for Optician Award
iDay 15 programme unveiled
New Younger lens availability
LOCSU launches mentoring programme
Marchon signs with luxury brand
Developing thoughts
FAQs from life on the road
15
Company profile
Perfect fitting frames with Spec-Care
18
Product profile
Diagnostics assistance with a difference
21
100% Optical
Positive vibe at London show
22
Optrafair 2015
A bumper show in store
27
BCLA bulletin
32
“….losing vision is something that we as a country should
be taking extremely seriously,” she wrote, adding: “Eyecare
I think has slipped down the health agenda a lot further
than it should have done. Those with the power to develop
interventions, and agree the spread of health funding,
should be taking a more serious review of the wider social
and financial impact of sight loss.”
Enter the UK Vision Strategy, which last month launched a
non-party political campaign urging eye health and sight
loss stakeholders to lobby their local parliamentary
candidates in the lead up to the General Election (see
News page 5). Supported by a lobbying guide for local
organisations, the aim is to persuade politicians of all
parties to adopt policies that will improve the delivery of
eyecare in the community, and services to blind and
partially sighted people, during the next parliament.
Something special about sunglasses
Suppliers' directory
And if you do get involved, we’d love to hear how it went….
Vision Aid Overseas
30-year celebrations
30
As opposition parties wage political
war ahead of May’s General Election, it
might be worth investigating attitudes to
eye health and general ophthalmic
services within the wider context of the
‘healthcare’ agenda. Writing recently on
www.politicshome.com, Royal College of
Ophthalmologists president, Carrie MacEwen, warned that the
cost of not addressing issues such as easier access to sight
tests and increasing the public’s awareness of the benefits
of getting their eyes tested, was significant and growing.
A manifesto of six interventions that will “save sight and
deliver a better quality of life for people living with sight
loss” is being proposed and practitioners are being urged to
lend their support to the movement. What better way to
highlight your commitment to improving local eye health
and sight loss services within your local area as a leading
independent practice than, for example, to invite your local
MP down for an eye examination and photo opportunity?
BCLA urges ECPs to ‘come together’
29
Comment
Style spotlight
EDITOR
Nicky Collinson BA (Hons)
[email protected]
EDITORIAL PA
Sharon Hicks
[email protected]
FASHION EDITOR
Joan Grady
[email protected]
BUSINESS EDITOR
Philip Mullins FBDO
[email protected]
DESIGNER
Rosslyn Argent
PUBLISHER
Michael C Wheeler
BA (Hons)
FCOptom DipCLP FSMC FAAO
The PK National Eyecare Group Limited
Managing Director: Michael Daunt
Clermont House, Cranbrook, Kent, TN17 3DN
Tel: 01580 713698 Fax: 01580 713450
P&P Litho Ltd
Unit 4, Mount Road Ind. Estate,
Mount Road, Feltham, Middlesex, TW13 6AR
Tel: 020 8893 3900 E-mail: [email protected]
Yours,
Nicky Collinson @eyestories
Editor
Vision Now
The Editor welcomes letters, articles and other contributions for
publication in the magazine and reserves the right to amend them.
Any such contribution, whether it bears the author’s name, initials or
pseudonym, is accepted on the understanding that its author is
responsible for the opinions expressed in it and that its publication
does not imply that such opinions are those of The PK National
Eyecare Group Ltd. Articles submitted for publication should be
original, unpublished work and are accepted on the basis that they
will not be published in any other journal. Acceptance of material
for publication is not a guarantee that it will be included in any
particular issue.
Copyright © 2015 for Peekay Publishing Ltd. All rights reserved. No
part of this publication may be reproduced or transmitted in any form
or by any means, including photocopying and recording, without the
written permission of the publishers. Such written permission should
also be obtained before any part of this publication is stored in a
retrieval system of any nature.
2 NEWS
NEWS
1
National Eyecare Group
The National Eyecare Group (NEG) has been shortlisted for the Optical
Supplier of the Year Award at the forthcoming Optician Awards, to be held
at the Hilton Metropole Birmingham on Saturday 18 April. Phil Mullins,
business development director, said: “All of us at NEG are honoured to
have been shortlisted
for such a prestigious
award, and we’d like to
thank everyone for their
kind words of support
since the shortlist was
announced. Above all,
we would like to thank
our members, without
whom we would not be
the company we are
today. We hope that
many of our members
and preferred suppliers
will be able to attend
the awards themselves,
and help support the
NEG a contender for national award
nominees in all of the
categories – and let’s hope we have something to celebrate!”
2
De Rigo
Fashion and lifestyle brand Police has launched its new optical collection
with global brand ambassador, Brazilian footballer Neymar Jr, modelling
for the renowned photographer Rankin. Neymar Jr features in the newly
released campaign with the famous Mexican model, Daniela De Jesus. For
2015, Police presents a collection of optical styles that combine classic
silhouettes with a modern edge. Minimalism, a feather light weight and
design are the three key ideas of the new Police collection in which
volumes are reduced and materials, such as PEI resin, are made
increasingly comfortable.
3
AIO
Due to rapidly expanding membership, the Association for Independent
Optometrists and Dispensing Opticians (AIO) has formed a new
administration team headed up by Mike Ockenden. With his experience in
banking, and having dealt with the political agendas of professional groups
in a number of sectors, Ockenden was seen as “the perfect choice” to
advise the AIO council on ways to promote and re-establish a strong
independent sector, including promoting to the public an Independents’
Code of Practice that the AIO hopes will become the ‘gold standard’ of care
for patients. AIO chairman, Peter Warren, said: “AIO is so lucky to have Mike
and his team aboard and we look forward to seeing the fortunes of
independents improve and the sector grow under his guidance.”
* A recent AIO poll of students at Cardiff University found that 75 per cent
of qualifying optometrists want to work in the independent sector. More
than 100 students were asked where their career ambitions lay and only a
quarter saw their future with multiples.
4
mark'ennovy
To support its considerable
investment in Europe,
mark’ennovy Personalised
Care has appointed Gary
Daniels as its new UK and
Ireland sales director. George
Sarrouf, chairman and CEO,
said: “The addition of Gary
Daniels with his breadth of
knowledge and experience
in the contact lens industry
constitutes another important
piece of the commitment
that mark’ennovy has to
strengthen the depth and
quality of the sales and
marketing team.”
Gary Daniels
Gary added: “I am thrilled at being a part of such a great business that
places customer service, quality and innovation at the forefront of its core
principles. As a company that is highly regarded by its customers in
providing premium spherical, multifocal and toric contact lenses in a broad
range of parameters and innovative materials, we are well placed for
significant growth now and in the future.”
5
New campaign featuring Neymar Jr
CooperVision
CooperVision has extended the minus powers of its Biofinity multifocal
monthly lens in 0.50D steps to -10.00D from the original -8.00D. The new
powers join the existing parameter range to cover from +6.00D to -10.00D,
with four Add powers, in both D and N lens designs. Combining key elements
from Biofinity’s third-generation material with CooperVision’s Balanced
Progressive Technology, the design contains multiple zones of vision
correction in both lenses, allowing for an individualised fitting for each wearer
and eye. Rob Healey, head of reusable products – Europe, at CooperVision
said: “This latest parameter extension further strengthens CooperVision’s
position as experts in the multifocal contact lens market, as well as
demonstrating our dedication to providing eyecare practitioners with the
parameters they need to fit the majority of their presbyopic patient base.”
Mod. BB6016, C2 & B6013, C1
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References: 1. Campbell R et al. Clinical benefits of a new multi-purpose disinfecting solution in silicone hydrogel and soft contact lens users. Eye & Contact Lens 2012:38(2); 93-101. 2. Corbin GS. A multicenter
investigation of OPTI-FREE Replenish multi-purpose disinfecting solution impact on soft contact lens patient comfort. Clinical Ophthalmology December 2010:4; 47-57. 3. Santos L. Lens material and formulation
of multipurpose solutions affects contact lens disinfection. Contact Lens & Anterior Eye 34 (2011); 179-182. 4. Lally J, Ketelson H, Borazjani R et al. A new lens care solution provides moisture and comfort with
today’s contact lenses. Optician 4/1/2011, Vol 241 Issue 6296, 42-46. 5. Lipener C. A randomized clinical comparison of OPTI-FREE Express and ReNu MultiPLUS multipurpose lens care solution. 6. Stiegemeier
MJ et al. Clinical performance of ‘no rub’ multi-purpose solutions. 7. OPTI-FREE PPureMoist,
ureMoist, OPTI-FREE R
RepleniSH
epleniSH and OPTI-FREE Expr
Express
ess package. 8. Meadows D. et al Clinical Ex Vivo W
Wettability
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raditional
and Silicone Hydr
Hydrogel
ogel Soft Contact LLenses.
enses. PPoster
oster pr
presented
esented at BCLA; May 2006 Birmingham UK 9. Alcon® data on file 2009. 10. PPaugh,
augh, JR. Ocular rresponse
esponse to Hydr
Hydrogen
ogen PPeroxide.
eroxide. American Journal of Optometry
Vol 65 No. 2, 91-98.
& Physiological Optics 1988, Vol
VC93002693Q02015-10854 © 2015 Novartis
Novartis AG. OPTI-FREE, PureMoist,
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NEWS
6
Independents Day
Proven Track Record (PTR) has released details for the 10th anniversary of
its Independents Day (i-Day) and Night (i-Night) events to be held this year
on Sunday 5 and Monday 6 July. The annual business symposium,
networking dinner and exhibition, dedicated to those who practise in the
independent sector, will once again be held at the Hilton Birmingham
Metropole. PTR director, David Goad, commented: “With our US keynote
speaker secured, we are currently finalising the programme. This year will
see the welcome return of our track for non-professional members of the
team, as well a continuation of last year’s highly successful debut for the
Business Guru one-on-one sessions.”
The free-to-attend iShow exhibition opens at Sunday lunchtime and runs
all day Monday, and there’ll be a free Sunday session open to all
independents. The theme of this year’s i-Day is ‘Niches for riches:
supplementary services for happy patients and healthy profits’. PTR
director, Nick Atkins, added: “To celebrate our 10th anniversary meeting,
i-Day 2015 will be packed with more high-quality business content than
ever before. This year the focus will be on additional products and services
that independents can offer their patients, and showing how carving out
these so-called niches can increase patient satisfaction and grow practice
profits.” Visit www.independentsday.co.uk
7
Continental Eyewear
A new model from the X-eyes collection
Continental Eyewear debuted 10 new X-eyes frames at 100% Optical last
month. “We were delighted to showcase in our busy stand our superb new
designs, which stay faithful to the X-eyes ethos of being different but very
wearable,” said Neal Grimason, Continental’s sales and marketing director.
“Metals, plastics and combinations of both feature in the latest models,
together with vibrant colours which include lime greens and oranges.” The
company also showcases its 2015 Jaeger sunglass collection with six new
releases in the ophthalmic range and a new frame display unit available for
either sunglasses or ophthalmic frames together with other POS material.
8
Clearlab
Clearlab’s range of colour contact lenses, Clearcolor and Clearcolor 1-day,
can now be ordered from Mid-Optic. “Clearlab is a brand that is growing
quickly all over Europe and I am happy that even more opticians will have
access to our colour lenses in the UK thanks to our partnership with MidOptic,” said Dominique Gastaldi, sales manager at Clearlab. Clearcolor 1day is a hioxifilcon A daily contact lens with a 58 per cent water content,
offering patients “an outstanding level of comfort all day long”. Clearlab
uses Sandwich Technology to provide patients with the best experience
possible, as the circle line does not come into contact with the eye.
New partnership for coloured lens sales
Available up to -10.00D, Clearcolor 1-day comes in packs of 10 and 30
lenses in Grey, Blue, Green, Black and Brown. Telephone 01332 295001 or
visit www.midoptic.com
9
UK Vision Strategy
UK Vision Strategy partners are urging eye health and sight loss stakeholders
to lobby their local parliamentary candidates in the lead up to the 2015
General Election. Local organisations will be supported with the UK Vision
Strategy lobbying guide, which accompanies the General Election Manifesto.
The campaign is
non-party political,
aiming to persuade
politicians of all
parties to adopt
policies that will
improve the delivery
of eyecare in the
community and
services to blind
and partially sighted
people during the
next parliament.
Launching the General Election Manifesto
Katherine Raven, UK Vision Strategy senior manager, said: “Almost two
million adults, children and young people in the UK live with a serious sight
problem but without decisive action this is set to double by 2050. We call
on all eye health and sight loss stakeholders to lobby their candidates to
ensure prominence for eye health and sight loss in the next parliament.”
Read the lobbying guide and manifesto and find out how to support the
campaign at www.ukvisionstrategy.org.uk
10
Shamir
Shamir has introduced five new UV lens coatings based on its Shamir
Glacier technology. Shamir Glacier Plus UV is scratch-resistant, water and
oil resistant; its anti-static properties repel dust while its anti-reflective
properties eliminate distracting glare. It also blocks both incoming and
rear surface reflected rays. Shamir Glacier Achromatic UV includes all the
properties of Shamir Glacier Plus UV, with a unique difference – it’s clear.
Shamir Glacier Blue-Shield UV provides double-sided UV protection, while
deflecting fives time more blue light than any existing conventional lens
coating, according to Shamir. Shamir Glacier Sun UV for sunglass lenses
offers all the properties of the Glacier line, whilst ensuring the chosen lens
tint remains unchanged and protected from fading. Finally, Shamir Glacier
Anti-Fog consists of different coatings on the front and rear surfaces of the
lens, especially for wraparound sports frames. The rear surface layer has a
unique anti-fog feature that prevents fogging from heat trapped behind the
lens during strenuous activity.
5
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NEWS
11
Younger Optics
Providing an introduction to the evening will be Julian Jackson, senior
advisor to Fight for Sight, the eye research charity, which since 2007 has
funded a number of Professor Daniels’ projects into developing stem cell
therapy as an alternative to corneal transplants. BCLA members are invited
to register online at www.bcla.org.uk (under Events). The evening starts at
6.30pm with welcome drinks, with the presentations running from 7-8pm.
Each member may bring one non-member guest to the meeting.
14
Partial in-car activation with Transitions XTRActive Brown
From 15 March, Younger Optics’ Transitions XTRActive Brown in semifinished SV 1.5, Trilogy, Polycarbonate, 1.6 (MR-8) and 1.67 (MR-10) will be
available from all privately owned labs. “Younger Optics was the first to
market with another Transitions products following the introduction of
Signature in 2013 and XTRActive Grey in 2014,” said Julian Wiles of
Younger. “Transitions XTRActive Brown lenses darken to an attractive dark
chocolate brown colour, particularly in hot weather,” he continued, “while
XTRActive technology is activated by a specific range of visible light
allowing lenses to partially activate in the car, significantly improving
wearer comfort and aesthetic appeal.”
12
Opticians can flourish by managing and monitoring hospital patients in a
community setting, believes Heidelberg Engineering’s UK business leaders.
“You only have to look at the number of pop-up clinics around the country –
in a wide range of specialties – to see that some healthcare trusts are
challenged with the workload,” said Kenny Boyle, UK key accounts
manager. “We are urging optometrists to make contact with their local
ophthalmology departments to find out what they can provide in terms of
community services, to reduce the strain on over-burdened clinics.”
International Eyewear
A host of new models in International Eyewear’s collections are now available,
including updates on the wellknown TITANflex, Brendel and
Humphrey’s collections. More than
30 new styles have been launched,
in multiple colour options and
various designs. Offering a pick
and mix of eye-catching frames,
the Humphrey’s line utilises a
diversity of components, showcasing
colourful accents and building
upon its European heritage.
Humphrey’s has witnessed a brand
revamp with new, bright and
visually engaging point-of-sale for
the practice. Humphrey’s model
583061 (pictured ) is a new men’s
matt finish acetate boasting
laminated contrast colouring on
Eye-catching new styles
the tips and lug, and available in
Transparent Grey (30) and Transparent Blue (70).
Tosh Vadhia and Kenny Boyle
The soon-to-be-released upgrade for the Spectralis OCT platform, Heyex
Pacs (Heidelberg Eye Explorer), is an image management and device
integration software system, which facilitates this shared care approach.
This one central application – for Heidelberg Engineering and other
technologies – provides the facility to access data and images and to review
and compare scans. “Our new software launch follows the acquisition by
Heidelberg Engineering last year of a specialist technology company which
has provided data management services – mainly in the field of radiology –
for 20 years,” said Tosh Vadhia, national sales manager. “Secure, reliable
and fast, it is a scalable system designed to meet the individual needs of
independent and multicentre clinics – matching the Heidelberg Engineering
ethos of providing a flexible, expandable business platform,” he said.
15
13
Heidelberg Engineering
British Contact Lens Association
Professor Julie Daniels
Corneal stem cell therapy and tissue
engineering is the subject of the next
evening meeting of the British Contact
Lens Association (BCLA) on 30 March at
the Royal College of Physicians, London.
Julie Daniels, Professor of Regenerative
Medicine and Cellular Therapy at the
Institute of Ophthalmology UCL Centre for
Stem Cells and Degenerative Medicine,
will present: ‘Stem cell therapy and tissue
engineering in the cornea: the aims,
challenges and the options’, which is
approved for one CET point.
Johnson & Johnson Vision Care
Johnson & Johnson Vision Care has launched a new consumer facing
advertising campaign in the UK and Ireland to support the launch of 1-Day
Acuvue Define. The campaign includes new TV and online advertising plus
a TV sponsorship partnership with a major entertainment channel. In
addition, for the first time, the company aims to utilise influential bloggers.
The adverts send consumers to the Acuvue website for further information
and details of how to apply for a free trial. Display material is available from
Acuvue account managers, to act as a signpost to help inform the patient,
triggering them to come into practice and ask for a trial. Online training and
educational materials are available at www.jnjvisioncare.co.uk
* With its commitment to expanding its Acuvue Oasys family, which now
provides coverage for up to 99 per cent of astigmatic and spherical
patients, Johnson & Johnson Vision Care is discontinuing production of
Acuvue Advance contact lenses.
7
NEWS
16
internet,” said lens product manager, Debbie Bathgate. “It’s no longer enough
to just supply the same lenses the consumer has always had – they can do
that themselves online.
Dunelm Optical
To celebrate the launch of its
2015 optical and sun collections,
Dunelm Optical is offering free
postage and packaging for allin glazed prescription frames
for the first time in its 46-year
history. The new offer, which
comes with an added value
£2 discount off the frame,
has been created following
feedback from opticians. MD
Peter Beaumont said: “We’ve
listened to our opticians who
objected to paying for postage,
and responded with this new
incentive. The convenience of
ordering a frame and prescription
from one place, free of charge
and with a bonus discount, is
great for opticians and takes
away any previous barriers to ordering.”
“To stand out as a specialist you need to talk about the very best solutions
available to each customer, every time,” continued Debbie. “You can do that
by making the most of available consulting tools, either electronic and
interactive – via Rodenstock Impression Consulting for PC or Virtual
Consulting app for iPad – or more traditional tactile products such as
Rodenstock Competence Centre, to effectively demonstrate the benefits of
superior products.” Rodenstock’s range of consulting tools includes several
apps to help illustrate more personalised, innovative and interactive
benefits of Rodenstock’s products. The apps are available for iPad with
similar programs for the PC user.
19
Paul Costelleo collection updated
* Dunelm has updated its Paul Costelloe optical collection with 17 new
styles offering a mix of modern metals, acetates and different materials like
wood and carbon fibre for men and women. All of Costelloe’s signature
traits are present – classic shapes, contemporary lines and subtle detail.
17
Worshipful Company of Spectacle Makers
The Worshipful Company of Spectacle Makers (WCSM) achieved a first by
holding a Moot at 100% Optical last month. According to the WCSM, “Moots
demonstrate the Company’s unique place in optics as a meeting point for
the exchange of ideas in an atmosphere of good fellowship”. This Moot, in
the form of Any Questions Meets Question Time, featured a panel chaired by
WCSM Master, Dr Christine Tomkins, that included: Professor David Gartry,
honorary professor in the Faculty of Vision Sciences at City University; Angus
Bankes, chief information officer at internate company Skimlinks; General
Optical Council chair, Gareth Hadley; and Debbie Gigg, WCSM training
director. The discussion covered the regulation of online sight tests from
overseas through to the relevance of Livery Companies in the 21st century.
Menrad Optics
Tyron Dawkins has moved across from Oakley UK to join Menrad Optics as
its new Revo brand manager. Tyron said: “I’m delighted to be a part of the
Menrad team and am hugely excited about the UK and Ireland re-launch of
the Revo brand. I’ve had a close affinity with Revo for many years as a fan
and dispensing manager.” Chris Beal, UK and Ireland managing director,
added: “We are pleased to welcome Ty to the Menrad family and he will be
a great addition to our team. Ty brings with him a wealth of experience in
the active lifestyle eyewear market and is the ideal person to be at the
forefront of our Revo brand re-launch. This is another key step in the
expansion and growth of Menrad Optics.”
18
Rodenstock
Cutting-edge technology is playing an increasingly important role in helping
practitioners consult effectively with customers, believes Rodenstock.
“Opticians are recognising that they need to really make themselves stand
out in the optical market against tough opposition from the High Street and
Discussing Moot issues of the day
20
LOCSU
LOCSU (the Local Optical Committee Support Unit) is launching a new,
expert-accredited coaching and mentoring programme for the optical
sector aimed primarily at LOC chairs and LOC Company clinical governance
and performance leads. Gill Brabner, LOCSU learning and development
consultant, said: “There is no better type of learning than from someone
who knows the ropes and is in a position to pass those skills on to those
starting out on the leadership ladder. That insight is gold dust. LOC officers
and clinical leads already perform important roles leading the sector and
maintaining the governance of services; this programme will help them
develop personally and professionally,” added Gill.
Harnessing technology in lens dispensing
The six-month course, accredited by the Institute of Leadership & Management
(ILM), consists of online modules with two contact days. It leads to a Level
5 Certificate in Coaching and Mentoring. The course, which is fully funded
by LOCSU, will run twice a year with start dates in May and November
2015. If you are interested in participating or want more information, email
[email protected] and identify your preferred starting date.
9
Exclusive order offers available - Place your order before the
end of march 2015 and receive a £30 high street voucher.
NEWS
21
Marchon
Marchon Eyewear and MCM (Modern Creation München), a global
manufacturer of luxury leather goods, apparel and footwear, have
announced an exclusive global licensing agreement that will grant Marchon
the rights to manufacture and distribute the sun and ophthalmic collections
under the MCM brand. The first deliveries launch this month with a ‘Made
in Italy’ sunwear capsule collection, available exclusively across the MCM
worldwide boutique network.
The MCM eyewear collection will launch in September in Asia, with a global
rollout planned for January 2016. Claudio Gottardi, Marchon Eyewear
president and CEO, commented: “This is an exciting partnership that
perfectly fits with Marchon’s strategy to extend the range of young and
dynamic luxury brands in our global portfolio, leveraging our Italy
manufacturing, talent and logistics.”
Lens campaign takes to TV
features a dimmer switch, which adjusts light depending on the conditions
the wearer is experiencing, thereby explaining the product’s benefits. In
testing with consumers, the sponsoring was shown to significantly boost
Transitions’ brand image and intent to purchase. “This is an opportunity for
opticians and it will greatly facilitate their recommendation to a wider
audience of spectacle wearers,” said the company. “When it comes to
prescription lenses, professional recommendation is crucial and more than
97 per cent of their patients are following advice given in practices.”
24
Federation of Manufacturing Opticians
Plano sunglasses and clip-ons are subject to a new BSI standard from 1
March – in a move to globalise regulations the Federation of Manufacturing
Opticians (FMO) has suggested. BS EN ISO 12312-1 was introduced last
year with the understanding that the previous standard EN 1836 could run
concurrently for another 12 months, with this transition period expiring at
the end of February.
Luxury brand agreement
22
Vision UK 2015
The seventh annual Vision UK conference will be held on 18 June at Central
Hall Westminster in London. Titled ‘Working together to deliver the UK Vision
Strategy’, Vision UK will feature a new format with delegates able to choose
from one of five workshop streams, focused on delivering aspects of the UK
Vision Strategy. Katherine Raven, UK Vision Strategy senior manager, said:
“This year’s event will provide everyone working within the eye health,
sight loss and related sectors with a tailored conference experience, with a
full day of relevant and engaging content.” Early bird rates are available
before 17 April. Visit www.visionuk.org.uk
* Following the launch of the UK Vision Strategy’s Commissioning for
Effectiveness and Efficiency (CEE) guidance in November 2014, eye health
stakeholders are being invited to offer their feedback via a short online
survey. The results will inform the evaluation of the CEE project outputs and
inform future work to support effective planning and provision of local
eyecare services in England. All survey respondents will have the
opportunity to enter a prize draw to win a free place at Vision UK 2015. Visit
https://www.surveymonkey.com/s/CEEGuidance
23
Transitions Optical
Transitions Optical is continuing with its TV advertising campaign this year,
sponsoring ITV travel documentaries such as More Tales From
Northumberland with Robson Green. The sponsoring screen segment,
shown at the opening and closing of the programme and at the break,
“This is really a review and amalgamation of current international standards,
highlighting the requirements for sunglass construction, materials used,
robustness and impact resistance, as well as plano lens transmittance
characteristics, and refractive power,” explained Eric Boinard, the FMO
Standards Panel expert on sunglasses. “One of the most significant
changes is the degree of information to be supplied with the sunglasses,”
continued Eric, who is also Global R&D Group Leader for Polaroid Eyewear.
“This includes not only the name of the manufacturer, but also its address
as well as a series of warnings when deemed appropriate.”
25
General Optical Council
The General Optical Council (GOC) has agreed to consult on standards of
practice for optometrists and dispensing opticians from March to May
2015. All registrants will have the chance to comment on the draft
standards through an online survey and the GOC will also discuss the
standards with groups of registrants and groups of members of the public.
The final version of the new standards will replace the GOC’s current code
of conduct for individual registrants. The GOC will also be consulting on
new standards for students. GOC director of strategy, Alistair Bridge, said:
“The new standards of practice are designed to be clearer and easier to
apply and therefore to promote higher standards across the optical
professions. We will be carrying out an extensive consultation to make sure
that the new standards reflect the views of both registrants and the public.”
* The GOC recently held its first stakeholder steering group meeting as part
of its new illegal practice strategy. The group, chaired by Dr Rob Hogan, will
develop a code of practice for online contact lens suppliers and advise on
options for implementation. The GOC intends to launch a consultation on a
draft code of practice in June 2015 and to implement the code by the end
of the year.
11
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PRACTICE MATTERS
Developing thoughts
●●●●
FAQs
from life on the road
IN DEVELOPING THOUGHTS THIS MONTH, NEG’S SANDI CHARLESWORTH SHARES HER ANSWERS TO THE QUESTIONS
SHE HEARS MOST FREQUENTLY WHILST ‘ON THE ROAD’ VISITING INDEPENDENT PRACTICES ACROSS THE UK
Sandi Charlesworth
In my role as NEG business development manager I spend a lot of time
travelling the UK via planes (Northern Ireland), trains (central London) and
automobiles (everywhere else). I visit potential, new and existing members
to answer queries, keep people up-to-date and take feedback about what
members want. So I thought it might be useful to give members an idea of
the things people ask, and share the answers here.
Q. Would you like a tea/coffee?
A. Normally, yes please. Partly as a thank you for all the tea I have drunk,
we will have a barista on our joint Optrafair stand with Lenstec and Seiko
next month. So come and talk to us about our products and services and
have a decent cuppa for free – on me this time!
Q. What is an average NEG member practice like?
A. There is no such thing as an ‘average’ NEG member practice. We have
practices that test anything from a couple of half days per week to up to
four clinics, six days a week. Some are shared premises with dentists,
audiologists, homeopaths, jewellers, chemists, coffee shops or chiropodists.
Locations range from High Street to hospital via shopping mall, industrial
estate, petrol station forecourt and garden centre.
Q. Which suppliers should I put through NEG?
A. It depends on how you want to use us. Some practices put all their
suppliers through us, even if they are not on our Preferred Supplier List.
This is because they save money on most of their suppliers, and like
having one invoice per month when it comes to doing their accounts and
VAT returns. They pay five per cent on the suppliers who aren’t on our
list, but they are still saving money overall on their goods, and are also
saving on bookkeeper/accountants’ fees. They also tend to hit all their
holiday targets, so they can give holidays to staff. A few members only
put through suppliers that actively save them money, but the majority
put through anything that won’t cost them extra.
Q. Do you know anyone who wants to buy/sell a practice?
A. This is a common question, along with “Do you know anyone looking for
a job?” As I get asked this so often, we have set up a Business Listings
section on our website. Anyone looking to buy or sell a practice, or who
wants a new job/employee, can advertise here.
Q. I don’t want holidays (!) - can we have another incentive scheme?
A. I have been asked this a few times, mainly by practices that hit their
holiday targets every year and don’t like returning to same places. I also
get asked this by very small practices, which struggle to hit their targets.
In response, we have launched the Monthly Wine Prize Draw, which
encourages increased spend levels through the Group. The owners of
NEG have two main shared interests outside of the business – good wine
and classic cars. Unfortunately, we couldn’t afford to give away a classic car,
so wine was the obvious choice. Full details can be found on our website.
Q. How else can NEG make my life easier?
A. We work with companies who offer services to help practices grow and
run smoothly. These include, firstly, the Optical Payment Services (OPS),
which offers an easy-to-use, paperless way of collecting monthly Direct
Debit payments from your patients. This can help you manage your
cashflow and increase patient loyalty. Secondly, the Specs Network
website attracts members of the public and directs them to their local
listed practice, i.e. you. Your subscription can be paid by Seiko Optical or
Lenstec if you hit your set spend targets. Additionally, Practice Building
is a marketing specialist, which can help you grow your business and
offers NEG members a reduced fee.
Q. How can I make my practice/website stand out from the rest?
A. Echo – the patient education system from Eyemaginations – can be used
at all points of contact with the patient in the practice, and is designed
to educate your patients about all things optical. It is also designed to
encourage patients’ interest in the great many product options available,
therefore increasing spend. NEG is the exclusive supplier of Echo in the UK.
Q. Can we have exclusive brands, so patients can’t buy the same products
from multiples/internet sellers?
A. This is another common question. We have recently added Clearlab to our
Preferred Supplier List as the company (like Sauflon) only supplies contact
lenses to opticians. We have also negotiated the UK-exclusive supply of
Thomsen frames from Academy Eyewear. This is a Danish brand, which now
includes acetate as well as lightweight metal frames and is only available
to NEG members in the UK.
Q. What’s the catch?
A. This question comes from potential members, and the answer is simply:
there isn’t one! A lot of people think we are hiding something, as there are
no joining or monthly membership fees; suppliers benefit from guaranteed,
prompt payment and NEG receives a small percentage of the value of all
orders either from the suppliers themselves, or as the practice’s management
fee. The practice benefits from better pricing, a single invoice and incentives
like the annual conference, monthly magazines and holiday/wine incentives.
It really is a win-win-win relationship.
Q. Why don’t all independent opticians join?
A. Good question. If you know any independent practitioners who aren’t
members, please suggest they get in touch with me on 07794096647 or
email [email protected] or better yet, visit us at
Optrafair on Stand N20. And don’t forget – coffees are on us!
13
specsnetwork.co.uk
Supporting the
Independent Optician
•
•
•
•
•
•
•
•
National advertising and PR campaigns
Framed – a glossy fashion magazine
Professional website and e-mail marketing
Unique opticians locator and practice videos
Reach people through online search engines
Reach people through competitions
Reach people through social media
Your team of industry experts
For more information, including a copy of the latest
marketing activity report, please e-mail
[email protected]
COMPANY PROFILE
Perfect fitting frames with
SPEC-CARE
IT’S OFTEN EASY TO OVERLOOK THE
ADVANTAGES A SMALL SUPPLIER CAN
OFFER YOUR BUSINESS…
Norville’s HT Gauge
Spec-Care has been developed by Rob Barrow to offer a personal service,
professional advice and innovation in the repairs and modifications sector.
The business is a reflection of Rob’s willingness to go the extra mile and,
with the launch of ‘Perfect Fitting Frames’, Rob has taken inspiration directly
from Frank Norville and both are set to provide the optical professional with
new and unique dispensing tools.
Going the extra mile
Rob explains: “Every now and then I am presented with frame fit problems
that take us beyond our normal scope of services. The immediate decision
is whether undertaking the task is possible, profitable and beneficial to
the business.
“As a recent case study, we can consider a paediatric fitting for a subject
with microtia, a congenital condition in which the ear does not develop
properly. The simplest solution would be to fit a headband; however, in the
absence of an ear canal, hearing loss would require an aid to be fitted, also
by a head band. The parameters set were: 1) Not to involve an additional
headband; 2) Frame to appear to fit in a regular manner when viewed from
the front; and 3) Due to the subject’s age, regular frame changes needed
to be made on account of growth, so the finished work must be cost
sensitive to fall within the NHS voucher system.
working solution is to split the side into two and have one fitting just above
the point that the ear would be formed, and the second lower fitting to sit
on a suitable point above the upper jaw.”
Rob continues: “Last year Frank Norville and I discussed the subject of
frame fitting and how tools and techniques could be made more widely
known. Simple details that can create an instantly more caring approach to
dispensing, for instance, correct trimming of sides to reduce the need for
excessive drop length and bridge modifications to give a greater frame
choice to those clients with small bridges or irregular fitting characteristics.
“From that meeting ‘Perfect fitting frames’ was born and our website was
updated to show many of the modifications that will prove most useful in
regular dispensing. Norville Optical launched the HT Gauge, a very clever
tool for simultaneously measuring a subject’s head width and temple length
in a matter of seconds,” Rob adds.
Reigniting a lost passion
Frank Norville believes that it is imperative that opticians “reignite their
lost passion for spectacle frame fitting”. He says: “Where are today’s Paul
Fairbanks and L.S. Sasisini’s? No client should ever leave a registered
opticians premises with a poorly fitted spectacle frame; sides too short, too
long, poorly modified to a hideous 50mm drop, we’ve seen all this and
more. There is nothing worse than the public vision of a television presenting
spectacle wearer who keeps pushing their frames back from slipping off
their nose.
“If the skills in practice don’t exist to adjust a spectacle frame then ask your
Rx house to do it for you; ask Rob Barrow at Spec-Care. Opticians should
be thankful such adaptive skills as displayed by the likes of Spec-Care are
still available to call upon,” adds Frank.
Rob continues: “This year is also going to be big year for Spec-Care as I
am very happy to have been invited to demonstrate frame fit tools on the
Norville stand at Optrafair 2015. We will be celebrating our 30th year of
trading so I am hoping to see many familiar faces as well as many new
ones to discuss frame fit tools and services.
Microtia modifications
“The economics are such that it is not possible to design, produce and
supply such a piece and maintain a structured profitability, however, we
can use the project to develop our own skills and use that experience to
offer new levels of service, evolving the capabilities of the business. Our
“We always welcome calls to discuss our services and setting up an account
is easy. Just download the order sheet from our website and attach a
company letterhead to the order. All repair and modification invoices
have a 10 per cent discount and we pay the management fee too,”
concludes Rob.
Visit www.speccareservices.co.uk today.
15
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18 PRODUCT PROFILE
DIAGNOSTICS
ASSISTANCE
with a difference
BY DR SIMON BARNARD
Figure 1. The Volk Eye Check
Despite enormous advances in technology over the last few years, optometrists still gather some clinical data in practice using techniques that
have been around for a century. The Volk Eye Check finally brings 21st century technology to the consulting room.
The Volk Eye Check (Figure 1) is a simple-to-use, handheld diagnostic
assistance device, which provides optometrists and ophthalmologists with
automatic real-time measurements of seven key eye features, to assist in
detecting and diagnosing various eye conditions.
Powered by patented IRISS Medical Technology, the Volk Eye Check is a
first-of-its-kind diagnostic assistance device, which automatically measures
and objectively records seven different eye features including pupil size, iris
measurements (visible iris diameters), eye apertures and lid positions, and
manifest strabismus. Data from the device is aggregated in a unique Cloudbased system and provides a large repository of normative eye data, which
is available to its clinician user base.
Clinical information in a flash
The Volk Eye Check will accurately measure pupil size and, most critically,
alerts the optometrist to the presence of anisocoria, document ptosis,
provide ground-breaking data for the contact lens practitioner and detect
and measure strabismus.
The Volk Eye Check offers two clinical modules:
• Eye Check for general ophthalmic diagnostics including strabismus
detection and measurement. Most optometrists using the device use
this mode routinely on all patients to gather clinical data (Figure 2)
Figure 2. Data output Eye Check
diagnostic mode
Figure 3. Data output Contact Lens mode
• Contact Lens which provides data to guide the practitioner in choosing
an optimum lens, saving chair time by avoiding a lens choice that is
unlikely to provide optimum optics or designing a custom lens (Figure 3).
This module is also used by oculoplastic and ophthalmic surgeons
specialising in eyelids to document eye id position (MRD)
Versatile Volk Eye Check
Pupil size
Pupil size is very difficult to measure sometimes simply because the patient
has dark iridies and yet, if an optometrist fails to detect anisocoria, a serious
anomaly such as Horner syndrome may be missed. Acquired Horner
syndrome can be partial and subtle with only a small difference in pupil size
in the presence of a subtle ptosis. Such a condition can be indicative of a
systemic disease such as a tumour of the anterior lobe of the lung.
Even if the practitioner can view the pupils, measurement with a millimetre
ruler is very inaccurate. The Volk Eye Check accurately measures the pupil
size typically to within 0.2mm. Because data can be captured in different
lighting levels, the effect of ambient illumination on pupil size can easily be
accurately measured. In Horner syndrome, the affected pupil will dilate less
in dimmer light.
Case example: Figures 4a and 4b show a patient who presented with mild
Figures 4a and 4b. Acquired Horner following neck surgery: a) Photograph taken in low light;
and b) Photograph taken in brighter light
PRODUCT PROFILE
ptosis following neck surgery. A Volk Eye Check detected a 0.27mm
anisocoria, which increased to 0.37mm in dimmer ambient light. This
confirmed the presence of Horner syndrome.
Pupil eccentricity
For the first time, the optometrist is informed of the position of the pupil
within the iris. This can be critical in terms of choosing patients who are
likely to succeed with multifocal contact lenses. If a contact lens centres
perfectly on the cornea or rides slightly temporally and the pupil is situated
nasally displaced, the centre of the multifocal optic will not be positioned
correctly and is a major cause of poor visual performance with these
lenses. The optometrist can avoid wasting time trying to fit patients for
whom the Eye Check data would predict failure. In addition, a number of
major contact lens manufacturers around the world are working to offer a
custom lens design service to take pupil eccentricity into account.
Visible iris diameter (including HVID)
For the contact lens practitioner or fitter, an accurate measure of visible iris
diameter is important with respect to the total diameter of the contact lens.
Whereas sophisticated topographers provide measurements, these are not
always the horizontal visible iris diameter (HVID) but may be an oblique
measurement that can differ by nearly 0.5mm for the true horizontal
measurement. The Volk Eye Check provides vertical, oblique and HVID.
Strabismus
All optometrists will claim that their cover test will detect the smallest
strabismus. However, research suggests that strabismus is not always
detected and studies have also shown wide variations in the estimation of
the size of strabismus when measured by expert hospital orthoptists.
Eyelid position
The position of the eyelids is defined by the ‘margin reflex distance’ (MRD)
with MRD 1 being the distance from the corneal reflection (Purkinje image)
to the margin of the upper eyelid, and MRD 2 to the margin of the lower
eyelid. For the first time, optometrists can investigate and document eyelid
position and whether ptosis is impinging on vision. In the USA, the largest
medical insurance provider, Novitas, demands evidence that MRD 1 must
be less than 2mm to be medically covered for surgery. In the UK, users of
the Volk Eye Check show the data to explain the patient’s ptosis condition,
and the measurements provide impressive data when making a referral for
an ophthalmology opinion.
Easy to use
The camera is easy to use and whilst the data obtained for each patient are
invaluable, most practitioners delegate the capture of the photographic
images to a clinical assistant. The patient’s ID and date of birth are entered
by keying them in on the touch screen. A Volk Precision Sticker is placed
on the patient’s forehead. The instrument guides the practitioner to ensure
the device is at the correct distance. Typically, two or three photographs are
taken with the instrument and within a few seconds, an array of data is
displayed on the device’s screen and simultaneously uploaded through the
enabled internet to the practitioner’s computer or tablet.
The data are used in two ways. Firstly, measurements are displayed in a
format that visually alerts the optometrist or ophthalmologist to any
measurement that falls outside the normal. For example, anisocoria greater
than 0.49mm will be flagged. The other use is the measurements
themselves, for example, data that will assist the optometrist with contact
lens design or fitting (Figures 2 and 3).
Summary of clinical power
Optometrists know that some young children can be difficult to assess. A
fallback test is the Hirschberg test in which symmetry of corneal reflections are
assessed but, like measuring pupil size with a millimetre ruler, it is a gross test
because even 1mm of asymmetry is equivalent to over 20Δ of strabismus.
The Volk Eye Check has an 84 per cent sensitivity and 99 per cent
specificity for detecting strabismus, measures the size and documents if
there is no manifest deviation detected or the size of strabismus if present
(Figures 5a and 5b). The presence of documentation is important for
medico-legal reasons and whilst not replacing the cover test, is an
important safeguard for the optometrist examining children. It is also useful
to show to parents the ‘no manifest deviation’ display when epicanthus is
the cause of a pseudo-strabismus.
• Fast and easy-to-read diagnostic tool for eye specialists
• Quickly identifies areas for investigation (strabismus, anisocoria,
ptosis) and provides an objective electronic record of the readings
• Assists the clinician in identifying best-fit contact lenses; reducing
drop-out rates and saving chair-time and money; assists in the design
of custom made lenses
• Objective electronic medical record of eye features and eye conditions
for compliance, referrals and litigation
• Suitable for babies and young children – even at six months old
• Monitoring of treatment progress (pre-op/post-op)
• Reduces inter-clinician variability – standardises testing across
practices and clinicians in optometry chains
• Oculoplastics: accurate measurement of lid position for lid and
cosmetic surgery – saves time and provides an objectives record
Conclusion
The Volk Eye Check is a revolutionary, versatile ophthalmic device that provides
an amazing range of eclectic eye data that will transform aspects of optometric
practice and provide improved patient care and clinical documentation.
About the author
Dr Simon Barnard PhD, FCOptom, FAAO, FEAOO, DipCLP, DipClinOptom,
DipTh (IP) is in practice in north London with his partner Alex Levit and a
longstanding member of the National Eyecare Group. He is a director and
chief medical officer of IRISS Medical Technologies, which is partnered with
Volk Optical to bring the Volk Eye Check to market.
Figures 5a and 5b. Measuring strabismus angle and documenting no manifest deviation with
spectacles: a) 43Δ left esotropia and b) no manifest deviation with spectacles
Birmingham Optical Group is the distributor of Volk technology in the UK.
19
"$#
$$$!
%$#"!
100% OPTICAL
POSITIVE VIBE AT
LONDON SHOW
Learning about new diagnostic tools
With attendance reported to be up by a quarter on last year, attracting more
than 6,000 visitors, 100% Optical organiser Media 10 said feedback was
overwhelmingly positive from both visitors and exhibitors. If you attended,
you would have had the chance to view some 2,000 products, partake of
various CET programmes, including an over-subscribed frames skills
workshop laid on by the Association of British Dispensing Opticians, enjoy
live catwalk fashion shows, take part in live panels debates with industry
representatives, and celeb spot with the Gadget Show’s Jason Bradbury,
fashion designer Paul Costello, and Channel 4 magician Chris Cox.
Education and fashion
The line-up of top optical brands included the latest releases in eyewear,
equipment, lenses, business services and contact lenses. Rodenstock,
Bausch + Lomb, Silhouette, Haag-Streit, TD Tom Davies and Nikon were
some of the new names to join the 2015 line-up. Jason Kirk of Kirk & Kirk
commented: “100% Optical 2015 was a great event that marks a turning
point for British optics.” Chris Beal, managing director of Menrad, said
afterwards: “It’s been an excellent show with plenty of activity and a
positive vibe. An excellent launch platform with plenty of business booked
and more in the pipeline.”
Emma Baynes from Zeiss also commented: “We've had a very successful
show at 100% Optical, even better than last year. It’s been great to see so
many customers and some new faces too. We’re delighted to have been a
part of the CET lectures and workshops as well.” Visitor reaction was
equally positive. “The show provided a great selection of large and small
brands. It's a good size and there is great CET on offer,” said Nicholas Fox
of Fox Stephens. “This is my first visit to 100% Optical and it is very good.
East to find, nicely laid out, useful informative talks and I've met with
suppliers,” remarked Indy Doldey from Shropshire.
The big production
catwalk shows in
the fashion hub,
with dancers and
models, put a
new twist on
celebrating the
best new eyewear
designs. With four
keynote speakers
each day, 100%
Optical delivered a
Fashion show eyewear parade
It looks like London trade show, 100% Optical, is here
to stay as the organisers report a 25 per cent increase
in attendance at last month’s event at ExCel
Up-skilling in the ABDO workshops
comprehensive educational programme produced in partnership with the
Association of Optometrists (AOP) which amounted to 100+ CET points over
the three-day event. There were seven packed out seminar theatres and
more than 60 industry expert speakers including Professor Eric Papas,
Jason Kirk, Dr Margaret Woodhouse and Caroline Christie providing a
Faculty Lecture for the British Contact Lens Association.
Young talent showcase
100% Optical also showcased the best of young British talent through two
design competitions in conjunction with the Royal College of Art. Winner
Hannah Evans will now go on to take an internship with Mondottica, and
the entire short list has been approached for internships around the
industry. A Visual Design Competition championed students’ merchandising
skills, with the four finalists’ concepts displayed in the fashion hub area to
inspire opticians to create their own attractive and enticing window
displays. The winning designer was Jade Edge who created ‘highlights’,
and her window was purchased at the show.
A fun Twitter-based #blinkwinkthink selfie campaign in association with
charity partner Fight For Sight proved a success, raising thousands of pounds
towards vital pioneering eye research. The Fight for Sight party featured a live
‘Rockaoke’ band on the Sunday evening, playing to a crowd of lively optical
professionals, all keen to cash donate and nominate their colleagues to sing.
Summing up, 100% Optical event director, Nathan Garnett, said: “We are
extremely pleased with the second edition of 100% Optical. The addition of
some key brands in the industry as well as support from across the optical
profession meant that we were able to improve the experience for our visitors
and deliver a trade event that the industry can be proud of. The feedback has
been extremely supportive and we are now busy planning the 2016 show with
lots of new ideas
on how we can
take it further. We
are already up 50
per cent year on
year for exhibitor
bookings and many
new brands came
to see how they
could take part in
2016. 100% Optical
in London is here
to stay.”
Partying with Fight for Sight
21
22 OPTRAFAIR 2015
OPTRAFAIR
A
BUMPER
SHOW
IN
STORE
The Federation of Manufacturing Opticians (FMO) is upping the ante for this year’s
Optrafair, to be held at the NEC Birmingham from 18-20 April
With more than 85 per cent of the show’s NEC floor space now booked, the
FMO is promising its April show will be “the best ever and not to be
missed”. Due to unprecedented demand, the popular Fashion Quarter has
been expanded by more than a third, with style experts on hand to give
advice, and a new fashion stage to accommodate brands eager to
showcase their fashionable frames destined for the UK High Street. With
7,000 visitors expected over the three days, the established 36-year old
exhibition has high hopes for a bumper edition. We take a look at some
exhibition highlights.
AIO
The Association for Independent Optometrists and Dispensing Opticians
(AIO) will be looking to attract new members to its ranks during the show,
and discussing with visitors its new strategy for promoting the independent
sector direct to the public. Peter Warren, AIO chairman, said: “AIO was very
successful in attracting new members at the 2013 Optrafair in Birmingham
and we are looking forward to recruiting a significant number of new
members again this year.” Find out about the AIO’s new Code of Conduct in
2015, which will enable the public to understand what level of care that they
will receive from independents that sign up. AIO will also be offering new
joiners at the show the chance to win a bottle of champagne in a prize draw.
Association of British Dispensing Opticians
A dedicated ABDO CET programme will run on both Saturday 18 and
Sunday 19 April in the ABDO Lecture Theatre featuring five internationally
acclaimed speakers including
special guest, Varilux inventor
Bernard Maitenaz. “We have
devised a dedicated programme
and will utilise a specially
designed lecture theatre within
the Optrafair exhibition hall, to
give UK opticians the opportunity
to access the type of presenter
they wouldn’t normally get to
see,” explained Elaine Grisdale,
head of professional services and
international development. ABDO,
an Association Partner to the
event, and the FMO are throwing
a free-to-attend networking party
on the Sunday evening, and
tickets can be booked at
Varilux inventor, Bernard Maitenaz
www.abdo.org.uk/events. There’ll
also be the chance to catch up with board members in the Association
Lounge, hear about ABDO’s Insight programme in collaboration with ITN
Productions, and browse the latest titles from the ABDO College Bookshop.
Bausch + Lomb
Bausch + Lomb will promote new
developments in both contact lenses
and eyecare products. Tom Bailey,
sales and clinical training manager,
said: “We have a very exciting
product pipeline with developments
to address the fact that the contact
lens market has great potential to
grow. There is a huge opportunity to
dispense contact lenses to the
presbyopic market with our new lens
technologies; our nutritional product
Ocuvite is winning favour and the
Eye-ssential mask are all important
opportunities for additional sales and
building loyalty to the practice.
Optrafair is the time to come and find
out more.”
Growing product pipeline
British Contact Lens Association
As an Association Partner to Optrafair, the BCLA will be sharing a stand with
industry partners, providing short presentations in a contact lens fitting area,
offering a variety of giveaways, including its ‘No water’ stickers designed
to be placed on contact lens boxes at the point of purchase, and giving
visitors the chance to take part in an interactive competition to win a VIP
Package to its 2015 conference
and exhibition in Liverpool in
May. CEO, Cheryl Donnelly, said:
“We are delighted to be an
Association Partner of Optrafair
2015, and are looking forward to
having a strong presence at the
event. As well as catching up
with our existing members who
will be attending the show, we
are keen to meet with those
eyecare practitioners who don’t
fit contact lenses to discuss
how, alongside spectacle wear,
offering a dedicated contact lens
service can be a huge and
successful part of their business.”
Don’t miss Professor James
Wolffsohn’s BCLA Faculty Lecture,
‘Enhancing day-to-day clinical
Plenty on offer at the BCLA stand
contact lens practice’.
OPTRAFAIR 2015
Birmingham Optical
Birmingham Optical will have a major presence at the show displaying its
extensive range of instruments and machines, including those from Oculus,
Keeler and Nidek, whose new Nidek Retina Scan Duo combines high
definition OCT with fundus imaging. “Birmingham Optical is dedicated to
supporting eye healthcare professionals and Optrafair is the most important
event on our calendar,” said CEO Chris Tyler. “The three days are a fantastic
opportunity to meet so many professionals and showcase our most exciting
new technology and new product launches.”
Bondeye
See the latest X-eyes models
Continental Eyewear
Visit the Bondeye team in Birmingham
Bondeye will be showcasing its newly improved and extended eye health
portfolio, including: the new Macushield product, Energeyes, for visual
performance and glare; Ilast Hydraclean and Ilast Care, the innovative
treatments for blepharitis; and Lagad Lacrima, a nutritional supplement to
be used as a standalone treatment or as part of a regime in the management
of dry eye and meobomian gland dysfunction. “We also be launching some
fantastic other products to give you all the tools you need to provide
excellent clinical advice and eyecare,” said sales director, Dave Walker. The
company will also be showing a gamut of products from lab and consulting
room equipment and supplies to its scented lens cleaning sprays.
Brulimar
Having served the optical market for over 35 years, Brulimar Optical Group
is one of the UK’s largest
frames suppliers. Dating
back to 1978, its original
philosophy still firmly
stands: quality never goes
out of fashion. “We take
pride in using innovative
design
and
modern
technology to ensure that
every single frame we
create is of the highest
quality,” said the company.
“Our passion for optics and
creating excellence shines
through in every frame that
we produce, and high
quality is one of the most
important values we hold
Extensive frame ranges to view
at Brulimar.” View the latest
styles in the Nakamura and Eclipse collections, fashion-leading Crosshatch,
Bench, Lee Cooper and Pineapple, to budget brands such as Minimax and
Impact. “With our new online payment feature up and running, it now
couldn’t be easier for customers to access our latest collections.
With 180 square metres of space, Continental Eyewear will be showing all
frames from its extensive portfolio. Dedicated areas for the various ranges
will be clearly marked together with a ‘New frames’ section so regardless
of when you last saw your local area manager, the company promises there
will be new frames to see. “Exhibitions are great events to see and
experience something different,” said sales and marketing director, Neal
Grimason. “Look no further than stand K 40. There will be a plethora of new
frames to see. Of particular note will be 10 new X-eyes designs, the 2015
Jaeger sunglass collection and some superb additions to the Lazer range
for both children and adults.” New brochures will be available for X-eyes
and the Jaeger sunglass collection, with 10 new models. And if you’re
looking for a bit of excitement, don’t miss the ‘Wheel deal’ – all will be
revealed on the stand…
Dibble Optical
Brand new to see at the Dibble Optical stand will be the Dutch-designed
Vingino Eyewear range for youngsters. Vingino has been a leading name
since 1997, having evolved into a designer clothing brand for children aged
from seven to 17. Vingino
eyewear was first introduced
in 2010 and has enjoyed
spectacular growth in
Europe, prompting Dibble
Optical’s decision to make it
available to opticians in
the UK. The creators of
the Dutch fashion label
have developed a designer
eyewear collection highlighting
the key characteristics of the
Vingino brand – cool, quirky
and highly fashionable. “The
concept was to produce an
adult range of eyewear in
children’s sizes and the
result is an exciting collection
that is highly regarded by
both children and their
See the Dutch designs first-hand
parents,” said Barry Dibble.
Dunelm Optical
To celebrate the launch of its new 2015 optical and sun collections, Dunelm
will present more than 150 new styles from each of its brands such as
Paul Costelloe, Celine Dion, Julian Beaumont, Retro and WhizKids. The
major release will be new additions to the Janet Reger collection, which
will be unveiled by daughter, Eliza Reger, exclusively for Optrafair. “We’ve
23
24 OPTRAFAIR 2015
Henry Beaumont
Showcasing the new Yves Cogan and MODA eyewear collections, Henry
Beaumont is promising an explosion of colour on its two stands this year.
The independent, family-run company will preview its ‘fly on the wall’
video, which gives an insight into Beaumont HQ and the attention to detail,
complexity and ideas behind the company’s designs. The video can also be
viewed via the new HB website featuring slick imagery and easy search
filters to be launched at Optrafair 2015. A host of new styles will be
launched with the company’s main stand in Fashion Quarter.
Heidelberg Engineering
“Heidelberg Engineering is supporting Optrafair 2015 in Birmingham
because it is the only place where eyecare professionals can compare all
the latest imaging technologies side by side and make informed decisions
regarding wise investment, practice growth and improved patient care,”
declared director, Krysten Williams. “We will launch several new modalities
that will add functionality to the Spectralis platform, allowing customers
who have already invested in our technology to upgrade and expand the
functionality of their current system. The simple, cost-effective connectivity
of the new Spectralis Glaucoma Premium Edition with the Heidelberg Edge
Perimeter (HEP) also provides an affordable, space saving solution to
combined Structure and Function reports for glaucoma management.”
Exclusive unveiling of the new Janet Reger collection
supported Optrafair each year since it started, showcasing high quality
products for every occasion, from evening wear to sportswear, and to
suit a full range of tastes and budgets,” said director, Peter Beaumont.
“We’ll have our team of reps on the stand to introduce new frames and
give valuable advice throughout the three day show, as well as a new suite
of catalogues.”
Eyespace
Making its exhibition premiere at Optrafair, Eyespace will showcase more
than 50 new releases from its six designer-led brands, such as Ariana from
the Rock Star children’s range (pictured ). Cocoa Mint brings relaxed
glamour with high fashion statements for the contemporary woman;
Jensen is stylish men’s eyewear; for trend-setters looking for fresh style,
Basebox is a bang-on-trend range; with an eye to classic elegance, Louis
Marcel is a luxurious collection for women in search of timeless appeal;
and bringing super-cool Americana-inspired style into the children’s
practice portfolio is the aforementioned Rock Star, which takes advantage
of fun fluoro hues, HD prints and bright pops of colour. Completing the
Eyespace portfolio is Zips, an affordable collection which maintains the
highest standards of quality and fashionability. See them all at Optrafair.
New Rock Star, Ariana
Discover the benefits of Spectralis
Hilco
Hilco will be launching its biggest innovation in SunClips since...well, since
its last one. Hilco describes its Glide-Fit SunClips as the most trouble-free
sun clip system that works with both metal and plastic frames. It combines
the easy on/off utility of a spring bridge with a unique, patent-pending ‘slip
over’ clip that glides the clips into place without contacting the back
Trouble-free sun clip system that glides
OPTRAFAIR 2015
surface of the prescription lens thereby protecting expensive lenses and
coatings. The clips are available in two chassis colours with two polarised
lens options in the best-selling shapes and sizes.
Lenstec Optical Group
Lenstec, Tant and Rawdon are all successful and established companies
with a loyal and satisfied customer base gained over many years. All three
labs are proud to offer their customers specialist glazing along with worldrenowned prescription lenses and frames. With vast experience and
knowledge from highly qualified and dedicated teams, their professional
and personal service comes naturally. Together as the Lenstec Optical
Group they can now offer existing and new customers even more. Through
expansion, the group now offers safety eyewear and all-in-one packages
as well as manufacturing and designing its own digital progressive lenses.
“Listening to our customers’ needs is crucial and being able to produce
what they need is definitely the way forward for us,” said MD, Nigel Castle.
Let the team know your requirements during the show, and hear about their
new progressive lens, Exceed.
International Eyewear
Marchon
Marchon, the global manufacturer and distributor of quality eyewear brands
including Chloe, Calvin Klein, Nike and Valentino, is looking forward to
welcoming visitors to its stand to view the latest releases. A spokesperson
said: “Since our founding in 1983, Marchon is dedicated to providing high
quality products and exceptional service to our partners. Visit us at Optrafair
for the opportunity to view the latest collections from our extensive brand
portfolio and the chance to benefit from our exclusive show offers.”
Mid-Optic
Celebrating 35 years of supplying specialist products to the optical
profession, Mid-Optic will have plenty of products to view from dry eye
drops to hot compresses to ease symptoms of dry eye, meibomian gland
dysfunction, belpharitis and related conditions, with samples to take away.
The company’s Avizor ‘optician only’ contact lens solutions and eye drops
will also feature alongside optical accessories with the latest catalogues
and literature. Hygienix will be launching an exciting new website to
promote a brand new range of products, so make sure you drop by for a
demonstration from the friendly team.
NEG/Optinet
NEG and Optinet will be sharing a stand with SPECS network this year –
plus the Lenstec Group – demonstrating its commitment to partnership
working with its leading Preferred Suppliers for the benefit of members.
There’ll be a fabulous coffee bar on the stand with a Barista making fresh
coffee, there’ll be a Photo Pod for a bit of fun so visitors can have their
photo taken with different characters using a green screen – with the
chance to win an iPad in a random prize draw. Find out about Optinet Flex,
which offers a flexible approach to PMS, and the Echo in-practice patient
education software from Eyemaginations.
Norville
See what’s different at International
International Eyewear’s new-look stand will showcase its extensive product
portfolio including the award winning technical eyewear brand, TITANflex,
the contemporary fashion ranges Brendel, Humphreys and Episode, and the
innovative Storm London collection – plus its funky and fun Eyestuff range,
Zoffani collection and Hero and Puccini core brands. There’ll be new frame
releases into all of the company’s collections, including 11 new teen Storm
additions and a multitude of new models in the Hero and Puccini
collections. Enjoy giveaways, competitions, entertainment and be the first
to witness the premiere of a “phenomenal new brand” and the re-launch
of an “intergalactic collection”.
Norville Eyewear will be in the Fashion Quarter this year with Invu, the
polarisation range from the Swiss Eyewear Group, for men, women and
children in both plano
and prescription. Other
fashion collections on
show will include
Barbour, Duck and
Cover and Cecil Gee
and the trade show
launch of Barbour
International Optical
and Sun. Sports
Rx and spectacle
frames,
including
ProGear prescription
goggles and frames,
plus prescription lens
solutions, including
Vista Mesh, along
with the new Escoop lens range
primarily developed
for
people
with
macular degeneration,
will be displayed.
Norville will also have
a full suite of HD lens
Baurbour International debut at Norville
options, including a
number of occupational HD progressives. Norville Autoflow will have its full
ranges of Briot and Weco edging systems for the lab, as well as products
for both the practice and the workshop, to review.
25
26 OPTRAFAIR 2015
Performance Finance
Shamir
Find out about the new personal loans on offer to the optical profession
from Performance Finance – not just to practice owners but to all staff
within a practice. Managing director, Stuart Burn, explained: “We love the
optical profession and are always looking to improve our offering. Our
launch of personal loans to all staff involved in optics opens a whole new
client base to us. We can lend for anything from a car to paying off credit
cards. Best of all we can provide loans up to £100,000 completely
unsecured so could even lend to help someone buy their first practice. We
aim to become the go-to finance company for all those involved in the
optical profession and will continue to innovate with exciting new products.”
Shamir will be discussing its two unique new lenses, one for sport and the
other for fashion, the Attitude III Sport & Fashion lenses, which have vision
zones that are especially suited for any lifestyle or activity, and the Attitude
III SV for those requiring single vision prescription sunwear. Also in focus
will be Shamir’s five new UV lens coatings based on its Shamir Glacier
technology: Shamir Glacier Plus UV; Shamir Glacier Achromatic UV; Shamir
Glacier Blue-Shield UV; Shamir Glacier Sun UV; and Shamir Glacier AntiFog. Visitors are invited to take part in daily prize draws at 2pm and 4pm
with several great prizes up for grabs such an Xbox One Console, a Samsung
Smart Camera or £250 of Shamir Smart Lenses.
Ridgway Optical
Silhouette
Returning after a six-year absence, Silhouette will be promoting its new
collections including SPX Illusion, Sun 2015, Titan Contour and the
continued collaborative range with London designers, Felder Felder. The
minimalist Titan Contour collection combines 12 unisex rimless frames in
12 lens shapes featuring high-tech titanium and SPX+ technology. The new
Felder Felder frames have a slick cat-eye shape and are ultralight in three
new colours – Dark Green, Classic Brown and Vibrant Purple as well as the
original Hip Pink, Neon Orange and Grey available.
Allegro Elite model Sara featuring rotation temples
Founded in 1973, Ridgway Optical has been in optics for more than 40
years supplying independent opticians. This year, the company will present
its newly expanded in-house collection Allegro with more than 100 models,
and featuring the all-new Allegro Elite, the hypoallergenic Allegro Titanium
and Allegro Trend. As the UK distributor for Fysh UK, Kliik Denmark, Evatik
and Superflex, these collections from Canadian manufacturer, Wescan
Optical, will also be highlighted. Superflex is comprised of three ranges,
one for ladies and gents, hypoallergenic titanium Superflex Titan and
Superflex Kids.
Seiko Optical
If you haven’t already discovered the benefits of working in partnership
with Seiko Optical, then don’t delay in visiting its stand to discuss
the company’s unique
approach to supporting
independent practices
through the Seiko Lens
2015
Specialist (SLS) scheme
and the SPECS network
STATEMENT
SHADES
web portal. All Specialists
for summer
are automatically enrolled
in the SPECS network, a
unique consumer web
2015
portal created to help
TRENDS
independent opticians
dramatically improve the
profile of their business
KIDS ARE
using Google AdWords,
cool for school
social media, popular web
JUST FOR MEN
Suits you, sir
forums, competitions and
national print publications.
Specialists also have
AN OTHER OPTICIANS
access to a team of
industry and marketing
experts who offer a wide
Receive personalised copies of Framed
range of business support,
and access to the glossy consumer magazine Framed, which can be
personalised with practice details. Each Specialist is entitled to 50 copies
of a personalised version of Framed for distribution amongst local businesses
and meeting places. As Seiko is sharing a stand with NEG, you can also get
in the Photo Pod at the same time as having a freshly-brewed coffee.
framed
IN PARTNERSHIP WITH YOUR LOCAL INDEPENDENT OPTICIAN
YOUR LOCAL INDEPENDENT OPTICIANS IS:
123 Optical Street Great Optics Opticshire OP12 3TI
Tel: 0800 123 1234 Email: [email protected]
Visit: www.anotheropticians.co.uk
ISSN 2055-3277
Felder Felder in Hip Pink
Zeiss
Plans are well underway for Zeiss’ stand, with special offers and exclusive
new products. The Zeiss Experience Centre is designed to demonstrate
how to enhance workflow, efficiency and patient experience and visitors
will be invited to embark on a journey around the practice set-up,
experiencing how diagnostic equipment and data management can
integrate seamlessly to produce a sophisticated workflow, for both the
patient and practitioner.
Find out all the latest show news at www.optrafair.co.uk
BCLA BULLETIN
BCLA urges ECPs to
‘come
together’
WITH NO CONFERENCE
NEXT YEAR, THE BCLA IS
URGING PRACTITIONERS NOT
TO MISS ITS 2015 EVENT IN
LIVERPOOL THIS MAY
Bite-sized courses will be on offer
Taking place at the ACC Liverpool from 29-31 May, this year’s BCLA conference
will offer a menu of more accessible ‘bite-sized’ sessions enabling delegates
to achieve a full complement of CET points ahead of the 31 December
deadline for the current three-year cycle. Interactive, hands-on workshops
will cover topics such as binocular vision and contact lenses, dry eye,
keratoconus, hybrids, sclerals, presbyopia, communication, gonioscopy and
slit lamp techniques and more. There are more workshops than ever before,
15 in total and free for the first time, many of which mirror the education
sessions so delegates can put their newly acquired knowledge into practice.
“This exciting new conference model will enable delegates to listen and
understand the research and then see this translate to clinical practice tips
and education, and then where possible put this into practice under expert
tuition in our workshops,” explained BCLA CEO Cheryl Donnelly. “Our ultimate
aim is to deliver a conference and exhibition dedicated to contact lenses
and the anterior eye that enhances the clinical skills of practitioners, whilst
giving extra confidence to those who need it and showcasing the latest
research, all whilst enabling networking and gaining insights and learning
about the latest industry innovations,” added Cheryl.
Myopia management and more
Kicking off the programme is an entire day devoted to myopia management
on Friday 29 May. “Never before have we had all the global leaders in this
area in one room debating the subject,” said Cheryl. “The prevalence of myopia
today is such that we have a duty to ensure ECPs understand current
management strategies, and judge how best to implement these in their
own practices to help their patients.” The programme also includes a day
dedicated to specialist contact lenses, and a ‘live’ orthokeratology contact
lens fitting event on stage, with a follow-up ‘appointment’ the next day.
This year’s business session will once again be led by industry expert, Ross
Grant, and will take place on Saturday 30 May. Topics will include the
impact of the online shopper, communication, how to achieve success in
the digital age, values and charges, database management and adapting
management styles to suit your customer. As always, there will be short
sessions within the Exhibitors’ Pavilion, with a larger-than-ever exhibition
of contact lens, technology and anterior eye products. Sponsor and partner
showcases will also give delegates the chance to bone up on the latest
products and research impacting everyday practice. The social programme
begins with a welcome drinks reception at 6pm in the exhibition hall on the
A new campaign for a new style conference
Friday evening, and culminates with the BCLA awards dinner in the splendid
Liverpool Anglican Cathedral on the Saturday evening.
Summing up the event launch, Cheryl said: “With our great new venue in
buzzing Liverpool, keynote speakers, specialist symposia, business session,
sponsor presentations, exhibition and social programme, I challenge any
ECP – irrespective of whether they prescribe contact lenses – not to find
something on the programme to benefit their patients and their practice. So
review the programme, have a serious think about what you could gain
from the BCLA this year – and ‘Come together’ for an amazing conference
experience,” Cheryl concluded.
Highlights of #BCLA2015
• Convenient, accessible location in vibrant Liverpool city centre
• Fantastic venue at the ACC Liverpool
• Eminent keynote speakers: Professor James Wolffsohn (UK) and
Dr Loretta Szczotka-Flynn (USA)
• Award winners: Professor Fiona Stapleton (BCLA Medallist, Australia),
Dr Michael Read (Irving Fatt Memorial Lecturer, UK), Dr Nicole Carnt
(Dallos Award, Australia)
• Myopia Management Day
• Free CET workshops
• Dedicated business session
• World-renowned free exhibition
• Beatles-themed dinner in Liverpool
Anglican Cathedral
Workshops are free for the first time
• 2015 BCLA Industry Award
Don’t forget that NEG members can save via a special offer to claim a £50
discount on the price of a delegate package by simply downloading the
BCLA’s new mobile app from the Google Play Store (for Android) or Apple
Store (for IOS devices) and creating a profile (just search on ‘BCLA’ to find
the app). A member of the BCLA team will then get in contact to provide
a discount code to use when making a booking. For the first time this
year, there are also group booking discounts with 20 per cent off the full
delegate package available for groups of 10 or more delegates from the
same company.
Download the programme and register before the early bird deadline of
31 March at www.bcla.org.uk
27
VISION AID OVERSEAS
30-year celebrations
Vision Aid Overseas (VAO) reflected on the impact it has had in the countries where it has worked, and of the
people whose lives have been changed, at its recent 30th anniversary celebrations in London
and present for the significant difference they have made to these
communities – without them none of our work would have been possible.
Vision Aid Overseas’ focus now is to look forward to the next 30 years and
to proactively continue our mission of fighting poverty through the power of
good vision.”
Goals set for the year ahead
VAO aims to raise £150,000 of additional donations in 2015, to help an
additional 30,000 people in developing countries gain access to life changing
eyecare services. Volunteers will be taking part in a number of different
fundraising activities and events throughout the year including the London
Marathon in April, the British 10K London Run in July and the Great Ethiopian
Run in November.
VAO honorary vice president, Brian Ellis MBE, with executive director Nigel Wilson
At a landmark event, held in the Swan at Shakespeare’s Globe on the banks
of the River Thames, more than 90 guests of the charity turned out to
celebrate its milestone and enjoy the company of VAO staff, volunteers and
trustees. Adressing guests, VAO chairman, David Scott-Ralph, explained
that the last three decades had seen significant achievements for the
organisation. “From its humble beginnings as a small group of volunteer
opticians who established the charity in 1985, VAO has gone on to help
more than one million people in 26 countries gain access to life-changing
eyecare through the provision of sight tests, training eyecare workers and
establishing vision centres and programmes throughout the developing
world,” said David.
Competitors taking part in the Great Ethiopian Run will enjoy a six-day
‘Ethiopian Experience’ in return for their fundraising efforts. The iconic run
takes place in Addis Ababa on 22 November, with an expected 40,000
people registering to take part from across the globe. Flying from London
on 18 November, VAO runners will have the chance to join a number of
optional excursions prior to race day, including visiting a VAO project and
exploring the cultural delights of the highest city in Africa.
The itinerary, which is being organised in partnership with Advocate Events,
will include return flights from London to Addis Ababa, local transfers, five
nights’ accommodation in the city, organised activities and race entry. The
team will also be supported with a training guide, kit and a fundraising
toolkit. Commenting on the event, Jeremy Jalie, VAO development director,
said: “This is a fantastic opportunity to visit the beautiful country of Ethiopia,
which is very rich in culture and character. It will also offer our supporters
the opportunity to see first-hand some of the life changing work Vision Aid
Overseas undertakes, thanks to the efforts of our amazing supporters.”
Outlining the charity’s 30th anniversary programme objectives, David said:
“We celebrate the volunteers who are at the heart of these achievements
and of the fact that we are a voluntary organisation in the purest sense.
This is an opportunity to acknowledge and thank our current funding
partners, and we hope to make new funding partnerships, and launch the
next phase of our work and, crucially, raise additional funds to support it.
“For 30 years, our professional volunteers have been the heart and soul of
VAO’s work, even while our approach has moved with the times,” continued
David. “They will continue to form the DNA of the charity as we embark on
the next phase of our work, with a new strategy to launch later this year. In
the course of working on our new strategy, we’ve been looking at vision
and mission statements. We believe a compelling vision for VAO is this: noone lives in poverty because of poor eyesight; no one lives with poor
eyesight because of poverty.”
An exhibition of photographs taken by volunteers over the years was staged
during the evening, for the enjoyment of guests. Commenting after the
event, VAO executive director, Nigel Wilson, said: “It was a fantastic event
and a great opportunity to look back at our past achievements and the work
we have done to help people living in poor communities around the world
to escape visual impairment. We would like to thank all our supporters past
Guests enjoying the evening
Fundraisers taking part in the event will need to raise a minimum sponsorship
of £2,500. For more information or to register, visit www.visionaidoverseas.org
29
30 STYLE SPOTLIGHT
Something special
“I wish I was born
ABOUT SUNGLASSES
with Fred Astaire
BY JOAN GRADY, FASHION EDITOR
in that era: dancing
and Gene Kelly,
going to work at
the studio dressed
in beautiful pants,
head scarves and
sunglasses,”
actress Catherine Zeta-Jones
A three-dimensional effect with Pieper by Götti Switzerland
SUNGLASSES ARE THE ULTIMATE FASHION ACCESSORY – INSTANTLY ADDING DASH AND FLAIR TO AN OUTFIT
A pair of finely crafted sunglasses is a great morale booster, and designers
certainly appear to enjoy designing them. Each season’s collections are
innovative, stylish and chic, with superb colours in classic and high tech
materials. This season the choices are more desirable than ever, and
optimism prevails in the sunglass sector.
blue variations plus soft, subtle pastels. For a splash of colour, berry reds,
vibrant greens, and ocean turquoise add vibrancy to the colour palette.
Mirrored lenses are also a hallmark look, particularly iridescent lenses in
gold, green, and blue.
Distinctive designs
Peter Beaumont at Dunelm notes: “It’s another exciting year for sun
eyewear, with new takes on classic styles, colours and detailing that
generate more interest from consumers. The focus is on modern classics –
taking shapes like wayfarers, aviators and ovals and updating them with
new proportions or colours.” Charmant general manager, Louise Brunton,
observes: “After the long, sunny summer of 2014, thoughts are turning to
spring/summer 2015, and along with booking holidays and planning
summer wardrobes, new sunglasses are definitely on the shopping list.”
Frames that are well made are a priority for the consumer. Quality is
keynote in sunglasses – with fine materials and high-grade lenses that
protect the eyes from potentially harmful sunrays, plus durability.
“Craftsmanship becomes more and more important when it comes to
sunglasses,” says Sven Götti, at Gôtti Switzerland, “and sunglasses have
become a relevant accessory. This differs us from mass production, as Götti
designs are handcrafted using beautiful materials that include Italian
acetate and lightweight titanium.”
Cosmopolitan style – Zurich by Jérémy Tarian
Significant trends
Re-inventing classic shapes, as Beaumont points out, has allowed
designers to let their imaginations soar. Voluminous shapes continue to
dominate in sunglasses, but with a difference. The volume is retained, but
the look is light and airy. Acetate materials remain extremely popular, but
the look is less chunky with frames in translucent finishes with beautiful
colourations. Fluid lines are highlighted with important detailing – sharp
angles, facets, bevelling and decorative jewellery.
Timeless style with Gopas by Oliver Goldsmith
It’s well documented that sunglasses possess the ‘it’ factor for women.
However, men are very attached to their sunglasses too. Years ago, Jack
Nicholson famously remarked: ”With my sunglasses, I’m Jack Nicholson.
Without them, I’m fat and 60.” Men’s designs achieve sartorial elegance
with metal frames – including stainless steel and titanium – that are
masculine favourites. Götti’s elegantly crafted sunnies in titanium with an
aviator shape have a sleek, three-dimensional effect. Sporty wrap designs
and geometric shapes rate favourably with men who desire statement style.
Fresh eyewear fashion inspirations are enhanced with cutting edge
creative flair. Parisian designer, Jérémy Tarian, loves the contemporary look
of tortoiseshell, which he has crafted into a bold shape, handsomely
accented with distinctive black and white. Fine design is always in style;
Oliver Goldsmith released the Gopas in 1972, an adventurous aviator that
was inspired by the Gopas tribe of fighting kinsmen based in Mumbai. With
its exaggerated keyhole bridge and defiant flattop, the Gopas is a true
showstopper, as fashionable today as when introduced 40 years ago.
Colours vary from well-loved classics, including ever-elegant black and
tortoiseshell, to lustrous jewel tones, especially amethyst, and sapphire
Silhouette’s Allure is another design that has stood the test of time.
Introduced in the 1970s, the frame features low-set temples for a
STYLE SPOTLIGHT
Glamorous Grace from Kirk & Kirk’s
Solarium collection
Inspiration and intuition
Oozing style, the Allure by Silhouette
Italian luxury by Trussardi
Blue Veronica from the Hollywood
Classics by Tim Van Steenbergen
Inspiration comes from many sources.
Belgian designer Tim Van Steenbergen
is a fashion and eyewear designer, but
also has a fully-fledged career as a
costume designer. He adores films
from the 1940s and 50s, which is the
foundation of his latest sunglass
collection. The glasses are big and
glamorous, and Hollywood Classics
are named in homage to leading
ladies like Joan Crawford, Ava Garner
and Rita Hayworth.
“I never go out during the
day without sunglasses,”
designer Tory Birch
sophisticated, striking statement. Pull out all the fashion stops this summer
with sunglasses by Trussardi, available through Charmant, for men and
women in luxurious materials, including metal and acetate designs. Artisan
craftsmanship is further enhanced with the use of rich leather or modern
rubber accents.
A mysterious, elegant air surrounds black sunglasses and they retain their
solid appeal. Paul Costelloe,
distributed by Dunelm, has
created sun collections for
men and women that are
contemporary and smart,
with a symphony of subtle
details. Italian flair is evident
in Pollipo’s sunglasses, which
are highlighted with a
honeycomb finishing on
handmade acetate. Kirk and
Kirk’s Solarium collection
includes shimmering Italian
acrylic sunglasses accented
with handmade animal
details on the temples. Kirk
and Kirk’s designs exude
urban chic, and are just as
comfortable and stylish on a
Chic choices for him and her by Paul Costelloe
sunny beach or poolside.
A honeycomb trim highlights
sunglasses by Pollipo in Rome
Jewel tones continue to be in demand, and Janet Reger, distributed by
Dunelm, chooses a deep amethyst tone with temple details in a design that
references modern classics. l.a. eyeworks in California likes bold and bright
for summer, with frames in titanium and acetate in strong colours – red
being a particular favourite.
Jewel tones from Janet Reger Sun
Radient liquid red satin sculptured
sunglasses by l.a. eyeworks
Prime time for sunglasses is approaching, and for independent opticians,
the variety in style, materials and colour offers enormous possibilities for
clients. As Claire Goldsmith says: “Trends in the UK market vary throughout
the country, and London alone has to deal with a variety of customers.
There will always be the customer who wants something original and extra
distinctive, but I feel that the trend is gently moving towards something that
is tailored and refined, but retains the ability to be special.”
And nurturing that something ‘special’ in sunglasses is surely a great way
to create customer loyalty and trust.
31
Vision Now
PREFERRED SUPPLIERS’ DIRECTORY
Preferred Suppliers are suppliers who, by prior arrangement, offer members of the PK National Eyecare Group preferential terms. For full
details and terms offered to the membership, please call 01580 713698
Directory listings are available free of charge to all preferred suppliers, with a larger listing available to Vision Now Advertisers. To make
changes to the directory listings, please call Sharon Hicks on 01580 713698 or email [email protected]
ACCEPT CARDS
Tel: 01422 382408
[email protected]
www.acceptcards.co.uk
CALOTHERM
(part of the Three-Sixty Group)
Tel: 01686 627595
Fax: 01696 610015
[email protected]
www.calotherm.co.uk
CENTRO STYLE LTD
BRANDS
BRANDS
Tel: 01923 239267
Fax: 01923 253951
[email protected]
www.centrostyle.com
DAILIES TOTA
AL1®
DAILIES® AquaComffort Plus®
DAILIES® AquaComffort Plus® Tor
o ic
DAILIES® AquaComffort Plus® Multiffocal
o
Focus® DAILIES® All Day Comffo
ortTM
Focus® DAILIES® TORIC
Focus® DAILIES® PROGRESSIVES
Tel: 01923 840291
Fax: 01923 840568
[email protected]
www.harrowoptical.co.uk
DAVID THOMAS
Tel: 01604 646216
Fax: 01604 790366
[email protected]
www.davidthomas.com
OCT isn’t
Everything
E
Tel: 01923 249491
Fax: 01923 249490
www.derigo.com
FreshLLook® Colors®
FreshLLook® ColorBlends®
FreshLLook® ONE-DAY
FreshLLook® Dimensions®
DAILIES® FreshLook® IlluminateTM
DIBBLE OPTICAL SUPPLIES
Tel: 01634 880885
Fax: 01634 540530
[email protected]
www.dibbleoptical.co.uk
10561 © 2014 Novartis AG.
Systane® Ultra
Systane® Balance
Systane® Gel Drops
Systane® Lid Wipes
HARROW OPTICAL
Tel: 0870 9000 055
Fax: 0870 9000 056
[email protected]
www.coopervision.com
DE RIGO (UK) LTD
AIR OPTIX® COLORS
AIR OPTIX® AQUA
AIR OPTIX® for
o ASTIGMATISM
T
AIR OPTIX® AQUA MULLTTIFOCAL
AIR OPTIX® NIGHT & DAY® AQUA
OPTI-FREE® PureMoist®
OPTI-FREE® RepleniSH®
OPTI-FREE® Express®
AOSEPT® PLUS
AOSEPT® PLUS with HydraGlyde®
COOPERVISION
MultiColor
BluePeak Autofluorescence
DUNELM OPTICAL
Tel: 01388 420420
Fax: 01388 810101
[email protected]
www.dunelmoptical.co.uk
Call
Call Customer
Customer SServices
ervices 0871 376 0017
w
www.
ww. m
myAlcon.co.uk
yAlcon.co.uk
www
www.HeidelbergEngineering.co.uk
.HeidelbergEngineering.co.uk
ESSILOR
ASSOCIATED OPTICAL
Tel: 01628 605433
Fax: 01628 665077
[email protected]
www.associatedoptical.com
Charmant UK Co Ltd
tel 020 8992 9222
fax 020 896 0287
email: [email protected]
www.charmant.com
Tel: 01454 281281
Fax: 01454 281282
www.essilor.co.uk
HENRY BEAUMONT
Tel: 0116 251 8936
Fax: 0116 262 4205
[email protected]
www.henrybeaumont.com
BAUSCH + LOMB UK
HILCO EUROPE
Tel: 020 8781 2900
www.bausch.co.uk
Tel: 0800 591150
[email protected]
www.hilco.co.uk
BIB OPHTHALMIC INSTRUMENTS
HOYA LENS UK
Tel: 01438 740823
[email protected]
www.bibonline.co.uk
Tel: 0845 330 0984
Fax: 0845 330 0977
[email protected]
[email protected]
www.hoya.co.uk
BONDEYE OPTICAL
Tel: 0121 7723888
Fax: 0808 2801865
[email protected]
www.bondeyeoptical.co.uk
BRULIMAR
OPTICAL GROUP
Tel: 0161 655 7000
Fax: 0161 655 7002
www.brulimar.co.uk
INTERNATIONAL EYEWEAR LTD
Tel: 0121 585 6565
Fax: 0121 585 0954
www.internationaleyewear.co.uk
Teel: 0151-426 3907
Fax: 0151-426 9340
[email protected]
www.continental-eyewearr.com
.
JOHNSON & JOHNSON
T 01562 701111
www.eyespace-eyewear.co.uk
Tel: 0870 6088990
www.jnjvisioncare.co.uk
DIRECTORY
LENSTEC
NORVILLE OPTICAL GROUP
RAWDON OPTICAL LIMITED
SILHOUETTE UK LTD
Tel: 029 2088 3009
Fax: 029 2088 9798
[email protected]
www.lenstec.co.uk
Tel: 01452 528686
Fax: 01452 300551
[email protected]
www.norville.co.uk
Tel: 0113 288 3094
Fax: 0113 288 3095
[email protected]
www.rawdonoptical.co.uk
Tel: 020 8987 8899
Fax: 020 8987 2430
[email protected]
www.silhouette.com
LUXOTTICA (UK) LTD
No7 CONTACT LENSES
RIDGWAY OPTICAL
SPEC-CARE LIMITED
Tel: 0808 165 8555
www.luxottica.com
Tel: 01424 850620
Fax: 01424 850650
[email protected]
www.no7contactlenses.com
Tel: 01295 678800
Fax: 01295 678811
www.ridgwayoptical.co.uk
Tel: 01392 460806
[email protected]
www.speccareservices.co.uk
SPECTRUM THEA
PHARMACEUTICALS LTD
Tel: 0845 521 1290
Fax: 01782 717 944
www.spectrum-thea.co.uk
Open
your
eyes to
STEPPER UK
See Better Look Perfect
Tel: 01732 375975
[email protected]
STONE OPTICAL
Tel: 029 2073 5293
Fax: 029 2073 5915
[email protected]
www.louisstoneoptical.co.uk
TANT LABORATORIES
CUSTOMER SERVICE
0800 72 2020
[email protected]
Marchon UK Ltd | Unit 1 Weyvern Park,
Portsmouth Road, Peasmarsh | Guildford
|Surrey | GU3 1NA
0845 3130233
[email protected]
www.optinetuk.com
Tel: 01279 653785
www.tantlabs.com
01474 325555
www.rodenstock.co.uk
[email protected]
MARK’ENNOVY
Tel: 0800 3280610
Fax: 0800 3280649
[email protected]
www.markennovy.com
MENRAD OPTICS
Tel: 01635 32123
Fax: 01635 38442
[email protected]
www.menrad.com
TOP VISION UK
Tel: 0870 8402378
Fax: 0870 8402379
www.topvisiongroup.com
ORANGE EYEWEAR
SAUFLON
PHARMACEUTICALS
ULTRAVISION
Tel: 0161 773 5555
Fax: 0161 773 5544
[email protected]
www.orange-eyewear.co.uk
Tel: 020 8322 4222
Fax: 020 8891 2622
[email protected]
www.sauflon.co.uk
Tel: 01525 381112
Fax: 01525 370091
[email protected]
www.ultravision.co.uk
PERFORMANCE FINANCE
SEIKO OPTICAL UK
VIVA EYEWEAR UK
Tel: 01536 529696
Fax: 01536 310033
www.performancefinance.co.uk
Tel: 01452 610033
Fax: 01452 638250
[email protected]
[email protected]
www.seiko-optical.co.uk
Tel: 01423 874466
Fax: 01423 874499
www.vivagroup.com
MID-OPTIC
POSITIVE IMPACT
Tel: 01332 295001
Fax: 01332 295158
[email protected]
www.midoptic.com
Tel: 08446 696907
[email protected]
www.positiveimpactsales.co.uk
NATIONWIDE FRAME REPAIRS
PRACTICE BUILDING
Tel: 01706 369530
Fax: 01706 628733
[email protected]
www.nfr.co.uk
Tel: 0115 989 9772
[email protected]
www.practicebuilding.co.uk
PRO-OPTIC
Tel: 01392 826005
[email protected]
www.pro-optic.co.uk
SERIOUS READERS
Tel: 01296 395400
[email protected]
www.seriousreaders.com
SHAMIR UK
Tel: 01954 785100
Fax: 01954 785101
[email protected]
www.shamirlens.co.uk
WILEY X EUROPE
Available from Emporium Eyewear
Tel: 020 8902 6211
Fax: 020 8902 6277
www.emporiumeyewear.com
YOUNGER OPTICS EUROPE
UK Tel: 01242 578971
UK Mobile: 0790 133 7530
[email protected]
www.youngeroptics.com
FOR FULL DETAILS AND TERMS OFFERED TO THE MEMBERSHIP, PLEASE CALL
01580 713698
or email [email protected]
33
Glaucoma
OCT
OC
CT All Layer
Layer Segmentation
Segmentation
OCT isn’t everything...
MultiColor
If only I had a
BluePeak Autofluorescence
Infrared
Ultra-Widefield
Enhanced Depth (EDI)
www.HeidelbergEngineering.co.uk
Anterior Segment
94234-001 UK.BE14 © Heidelberg Engineering GmbH
Stereo