Investor Factbook 2014

Transcription

Investor
Factbook
2014
Investor
Relations
Disclaimer
This information contains forward-looking statements which are based on current estimates and
assumptions made by the corporate management of Henkel AG & Co. KGaA. Statements with
respect to the future are characterized by the use of words such as “expect”, “intend”, “plan”,
“anticipate”, “believe”, “estimate”, and similar terms. Such statements are not to be understood
as in any way guaranteeing that those expectations will turn out to be accurate. Future
performance and results actually achieved by Henkel AG & Co. KGaA and its affiliated
companies depend on a number of risks and uncertainties and may therefore differ materially
from the forward-looking statements. Many of these factors are outside Henkel's control and
cannot be accurately estimated in advance, such as the future economic environment and the
actions of competitors and others involved in the marketplace. Henkel neither plans nor
undertakes to update any forward-looking statements.
2
Henkel - Investor Factbook 2014
Table of Content
3
1
Henkel at a Glance
7
Procurement
2
Strategic & Financial Targets 2016
8
Sustainability
3
Laundry & Home Care
9
Henkel Share
4
Beauty Care
10
Henkel Bonds
5
Adhesive Technologies
11
Henkel History
6
Research & Development
12
Contacts & Additional Information
Henkel: Three areas of competence
A global leader in brands and technologies
Consumer Business
Laundry & Home Care
4
Beauty Care
Industrial Business
Key Financials 2014
2013
2014
Change
16,355
16,428
+0.4% (+3.4%)
Adjusted gross margin (%)
48.0
47.5
-50bp
Adjusted EBIT (m€)
2,516
2,588
+2.9%
Adjusted EBIT margin (%)
15.4
15.8
+40bp
Adj. EPS per pref. share
4.07
4.38
+7.6%
NWC / sales (%)
2.3
4.2
+190bp
+959
-153
-1,112 m€
Sales (m€) (OSG in %)
Net financial position (m€)
Robust performance in a tough environment
5
Sales 2014
Total sales: 16,428 million €
Split by region
Split by business sector
Japan/Australia/
New Zealand 2% 1% Corporate
Corporate* 1%
Laundry &
Home Care
North America
28%
Adhesive
Technologies
44%
Emerging Markets**
49%
22%
35%
Beauty Care
Western Europe
*Corporate = sales and services not assignable
to the individual business sectors.
6
18%
**Eastern Europe, Africa/Middle East,
Latin America, Asia (excluding Japan).
Employees 2014
Number of employees: 49,750
Employees by business sector
Functions
Laundry
Laundry&&
Home
HomeCare
Care
Employees by region
Asia/Pacific
Asia/Pacific
Western Europe
Beauty Care
Adhesive
Technologies
Adhesive
Technologies
7
Latin America
North America
Eastern Europe
Africa/Middle East
Sales and EBIT* Development
3.8%
3.5%
3.4%
15.4%
5.9%
15.8%
14.1%
7.0%
13.0%
12.3%
Sales in m€, OSG in %
EBIT adj. in m€, EBIT Margin adj. in %*
*EBIT and EBIT Margin adjusted for one-time charges/gains and restructuring charges.
8
Vision & Values
Our Vision

A global leader in brands
and technologies
Our Values
9

Customers

People

Financials

Sustainability

Family
Our commitment
“Excellence is our Passion” is a commitment that unites all of us who work at Henkel. It represents a
performance challenge to ourselves and a performance promise to our customers – day by day,
around the world.
10
Management Structure
Henkel AG & Co. KGaA




11
Henkel Management AG:

AG as sole personally liable partner

Management of the businesses of Henkel AG & Co. KGaA
Shareholders‘ Committee (KGaA):

Approval of significant corporate actions, strategy

Appointment of Management Board (indirect via Supervisory Board AG)
Supervisory Board (KGaA):

Supervision of management

Appointing the statutory auditor
Annual General Meeting (KGaA):

Approval of the financial statements

Decision about the dividend
Management Structure
Annual General Meeting
Elects 8 shareholders representatives
Elects members
Supervisory Board
Shareholders' Committee
16 members
Nominations & Audit subcommittees
Up to 10 members
HR & Finance subcommittees
Monitoring duties
AG: 100% owned by Henkel AG & Co. KGaA
Elects
members
Approval of significant
corp. actions, strategy
Henkel Management AG
(as sole personally liable partner)
Management Board
Former members KGaA Mgmt. Board
12
Appointment
Supervisory Board
3 members from SHs’ Committee
Management Board
Kasper Rorsted
CEO
Jan-Dirk Auris
Adhesive
Technologies
13
Carsten Knobel
CFO
Bruno Piacenza
Laundry &
Home Care
Hans Van Bylen
Beauty Care
Hans Van Bylen
Beauty Care
Kathrin Menges
Human Resources
Table of Content (1/2)
14
1
Henkel at a Glance
2
Strategic Priorities & Financial Targets 2016
3
Laundry & Home Care
4
Beauty Care
5
6
Henkel strategy
Outperform
Outperform
 Active portfolio mgmt
Globalize
Globalize
 Leverage strength in
Mature Markets
 Leverage top brands
 Expand footprint in
 Powerful innovations
Emerging Markets
 Focus on customers
A global leader
in brands
and technologies
 Cost efficiency
 Strong leadership
 Best-in-class processes
 Talent & performance focus
 Strong IT focus
15
Simplify
Simplify
Inspire
Inspire
 Diverse teams
Henkel’s financial targets 2016
Sales [bn €]*
20
EM sales [bn €]*
EPS CAGR [%]*
10
10
*incl. continuous portfolio optimization (without major acquisitions & divestments); EPS: adjusted per preferred share.
16
Emerging Markets as driver of growth
Sales Share in %
Sales share maintained at 44% despite FX headwinds thanks to very strong organic sales performance
17
Shared Services as lever for adapting our structures
Ongoing shift to Shared Services
Bratislava
Shanghai
Cairo
Bangalore
Mexico City
Captive SSCs
BPO
18
Manila
Sustainability Strategy 2030
Achieving more with less: Henkel’s 20-year goal
 Become three times more efficient –
 Triple the value we create for the footprint made by our operations, products and
services
19
Growing share of employees in Emerging Markets
57% of employees in Emerging Markets in 2014
Share of employees
20
Share of women in management increased
33% of women in Management positions in 2014
21
22
1
Henkel at a Glance
2
3
Laundry & Home Care
4
Beauty Care
5
6
Laundry & Home Care
Key Financials
2013
2014
Change
4,580
4,626
+1.0% (+4.6%)
Proportion of Group sales (%)
28
28
0bp
EBIT (m€)
682
615
-9.8%
Adjusted* EBIT (m€)
714
749
+4.8%
EBIT Margin (%)
14.9
13.3
-160bp
Adjusted* EBIT Margin (%)
15.6
16.2
+60bp
ROCE (%)
29.4
23.4
-6pp
EVA (m€)
507
391
-22.9%
*Adjusted for one-time charges/gains and restructuring charges.
23
Laundry & Home Care
Product Portfolio
• Laundry:
laundry detergents (powder, gel, tabs, liquids, megaperls, pouches); fabric finishers; laundry
conditioning products; hand washing detergents; laundry sheets; color dyes, stain removers
• Home Care:
dishwashing products; bath and toilet cleaners; glass cleaners; kitchen cleaners; specialty cleaners;
floor & carpet care; air fresheners & odor neutralizers; insect control & personal repellents; shoe care
24
Laundry & Home Care
Leading market positions in active markets
Germany No. 1
Europe No. 1
World No. 2*
* Home Care No. 1
25
Laundry & Home Care
Key activities 2014
26
Laundry & Home Care
Top Brands
Top Brand Clusters
m€
Value for Money
~1,100
Leading Premium
~1,300
Fabric Finishers
Representative Brand
~300
Top 10 brand clusters = 82% of total Laundry & Home Care sales
27
Laundry & Home Care
Sales and EBIT* Development in m€
1.5%
2.9%
4.7%
5.7%
15.6%
4.6%
14.5%
13.0%
16.2%
13.2%
28
Laundry & Home Care
2014 Sales by Business Areas
Laundry & Home Care: 28% of Group sales
Home Care
30%
Laundry Care
70%
29
Laundry & Home Care
Large Customers
30
Laundry & Home Care
Main Competitors
31
Laundry & Home Care
World Market for Laundry & Home Care Products
Insecticides
Air Fresheners
Cleaning Products
Source: Euromonitor
32
Detergents
33
1
Henkel at a Glance
2
3
Laundry & Home Care
4
Beauty Care
5
6
Beauty Care
Key Financials
2013
2014
Change
3,510
3,547
+1.0% (+2.0%)
21
22
+1pp
EBIT (m€)
474
421
-11.2%
525
544
+3.5%
EBIT Margin (%)
13.5
11.9
-160bp
15.0
15.3
+30bp
ROCE (%)
23.6
18.3
-5.3pp
EVA (m€)
323
226
-30.2%
34
Beauty Care
Product Portfolio
Hair
Retail & Professional
Colorants
Styling
Care
35
Body
Soaps
Bath & Shower
Deodorants
Body Lotion
Skin
Face Creams
Cleansing
Oral
Toothpaste
Beauty Care
Leading market positions in active markets
Beauty Care Retail
Germany No. 1
36
Beauty Care Retail
Europe No. 3
Hair Professional
World No. 3
Beauty Care
Key activities 2014
Schwarzkopf Essence Ultîme
• 1st celebrity co-created hair
brand in retail
37
• 1st Professional Hair Care with
patented Cell Perfector Technology
• High-performance formulas with
luxurious pearl essence
Schwarzkopf Bonacure
Diadermine N˚110
• 1st anti-age line with 110 drops of
elixir activating 11 signs of youth
• Replenishes damaged hair cells
• Celebration of 110 years of
for 100% strength & resilience
dermatological expertise
Beauty Care
Top Brands
m€
~2,000m€
~350 m€
~350 m€
Top 10 brands: >90% of total Beauty Care sales
38
Representative Brands
Beauty Care
4.8%
5.4%
3.1%
3.0%
2.0%
14.2%
14.5%
15.0%
15.3%
13.3%
39
Beauty Care
Beauty Care: 22% of Group sales
Skin/Oral
6%
Body Care
26%
68%
40
Hair Care
Beauty Care
Large Customers
41
Beauty Care
Main Competitors
42
43
1
Henkel at a Glance
2
3
Laundry & Home Care
4
Beauty Care
5
6
Key Financials
2013
2014
Change
8,117
8,127
+0.1% (+3.7%)
50
49
-1pp
EBIT (m€)
1,271
1,345
+5.9%
1,370
1,402
+2.3%
EBIT Margin (%)
15.7
16.6
+90bp
16.9
17.2
+30bp
ROCE (%)
18.8
19.8
+100bp
EVA (m€)
562
597
+6.2%
44
Global Market Leader
 Global No.1 with leading positions in all
regions
 Leading through broad technology &
product portfolio
 Strong global presence in mature and
emerging markets
45
Leading solution provider in adhesives, sealants & functional coatings
Customer Partnership
 Deep industry expertise
 Leading brands for industrial customers
and consumers
 Best-in-class quality and service
 Global presence and customer proximity
46
Innovation Leader
 Comprehensive portfolio of leading
technologies
 Innovation driver in the industry
 Shaping industry megatrends (e.g.
Sustainability or Lightweight)
Five Business Segments
Packaging
and
Consumer
Goods
47
Transport
and
Metal
General
Industry
Electronics
Consumer,
Craftsmen
and
Building
Technology Platforms
1
8
• Offer thousands of customized products
Advanced
Technologies
with 40 technologies
7
• Continuously new solutions for customers
• Differentiation and customer trust
2
Emulsion
polymers
Silicones
48
Polyurethanes
3
6
Hotmelts
5
Solution Provider based on 8 technology platforms
Acrylates
Eight
platforms
• Unchallenged expertise in adhesives:
chemistry, processing and production
Functional
Coatings
Thermosets
4
Key activities 2014
49
Top Brands
m€
Representative Brands
~2,000 m€
~1,500 m€
~800 m€
Top 10 brands: 80% of total Adhesive Technologies sales
50
3.6%
11.8%
8.3%
2.7%
3.7%
16.9%
17.2%
15.1%
13.9%
12.8%
51
Adhesive Technologies: 49% of Group sales
Consumers,
Craftsmen and Building
Packaging and
Consumer Goods
Electronics
General Industry
52
Transport and Metal
Packaging and Consumer Goods
• Target markets: Packaging and Consumer Goods
• Mostly standardized applications, non-cyclical
business
• Business model: Value selling
• Broad portfolio and global scale
• Accounts for 34% of sales
53
Transport and Metal
• Target markets: Automotive, Metal, and
Aerospace industries
• Serving customers along the entire value chain
• Offering innovative solutions with focus on
Sustainability, Lightweight & Efficiency Improvement
• Partnering with customers early in the design and
concept phase
54
General Industry
• Target Markets: Industrial manufacturing, machinery
& equipment maintenance and repair
• Technologies: High performance adhesives, sealants
and functional coatings
• Channels: Multi-channel approach to reach all users
• Business Model: Innovative customer solutions
55
Electronics
• Target markets: Semiconductor and
Electronic Assembly
•
•
•
•
56
Global business
Focus on high growth or high margin segments
Partner of choice for innovation leaders
Accounts for 7% of sales
Consumer, Craftsmen and Building
• Target markets: Repair, DIY, Building &
Construction
• Adhesive & sealant solutions for consumers
and professionals
• Strong global brand platforms
• Focus on distribution, brand communication &
innovation
57
Partner with our customers
• 6,500 specialists with deep ties &
understanding of our customers
• Providing customized solutions to
130,000 customers
• Long-term relationships with joint
developments
• Cooperation with industry leading
customers and stakeholders
58
Key Competitors per Segment
Industry*
Consumers & Craftsmen
*Packaging and Consumer Goods, Transport and Metal, General Industry, Electronics.
59
Building
World Market for Adhesives, Sealants & Functional Coatings
 Market accounts for around
60 bn €
 Highly specialized and
fragmented segments
 Henkel only player present
in most segments
60
61
1
Henkel at a Glance
2
3
Laundry & Home Care
4
Beauty Care
5
6
Research & Development expenditures
R&D expenditures*
R&D expenditures by business
sector
24%
Adhesive
Technologies
in m€
*Includes restructuring charges of 8m€ (2010), 14m€ (2011), 2m€ (2012), 1m€ (2013), 3m€ (2014).
62
60%
16%
Laundry &
Home Care
Beauty Care
Selected R&D sites
63
Innovation Rate*
Striving for innovation leadership
Laundry & Home Care
>45%
Beauty Care
>45%
>30%
*Percentage of sales from new products launched: over past 3 years for Laundry & Home Care and Beauty Care, over past 5 years for Adhesive Technologies.
64
7
Procurement
8
Sustainability
9
Henkel Share
10
Henkel Bonds
11
Henkel History
12
65
Procurement
Direct Material Expenditure
Total direct material expenditure 2014: 7.3 bn€
Material expenditure by type
Material expenditure by business sector
Purchased Goods &
Services
Adhesive
Technologies
Packaging
Laundry &
Home Care
Raw Materials
Beauty Care
66
7
Procurement
8
Sustainability
9
Henkel Share
10
Henkel Bonds
11
Henkel History
12
67
Sustainability at Henkel
Long-standing Commitments
24 years of sustainability reporting
68
One of five corporate values
Sustainability Performance from 2004-2014
Long-term trend – environmental indicators
*
* Energy
69
Global trends confirm the Henkel sustainability strategy
70
Decouple growth
from resource
consumption
Global
Transparency in
“Real Time”
Increasing
regulation
Consumers aware
but not willing to
compromise
Strategy 2014: Achieving more with less
Triple the value we create for
the footprint made by our operations by 2030
Six focal areas:
Three strategic principles:
Products
Partners
Measure success
71
People
Sustainable product innovations
Laundry & Home Care
Beauty Care
Purex Power Shot
Diadermine N°110
Pritt Liquid Glue
• Innovative auto-dosing
• Excellent efficacy &
• New formula, solvent-free
technology & full cleaning
power at low temperatures
72
certified compatibility with
a reduced footprint
and now also based on
90% natural ingredients
Cooperation with our customers
Support
Develop
Educate
We develop sustainable solutions together with and for our customers
73
Our employees as sustainability ambassadors
Become ambassador
Act globally
Share knowledge
>3,800
Henkel sustainability
ambassadors
~36,000
Schoolschildren educated
in 37 countries
Employees are important ambassadors and key in implementing our strategy
74
Our success
Targets
Ratings & Rankings
+10%
+20%
-15%
-15%
-15%
Significant progress and external recognition confirm our success
75
7
Procurement
8
Sustainability
9
Henkel Share
10
Henkel Bonds
11
Henkel History
12
76
The Henkel Share
Share Data
Preferred
Ordinary
Security Code No.
604843
604840
ISIN Code
DE0006048432
DE0006048408
Number of Shares
178,162,875
259,795,875
Stock exch. Symbol
HEN3.ETR
HEN.ETR
Note: The number of ADRs outstanding for ordinary (US42550U1097) & preferred (ISIN US42550U2087) shares was ~2.5 million.
77
The Henkel Share
Share & Shareholder Structure
Preferred shares
Ordinary shares
178.2 million shares outstanding
259.8 million shares outstanding
100% free-float
(3.7m treasury stock as of Dec. 2014)
39.16% free-float
Higher liquidity
Lower liquidity
(614,000 shares per trading day on avg. in 2014)
(81,000 shares per trading day on avg. in 2014)
No voting rights
Voting rights
Preferred dividend
(+0.02 € vs. ordinary share)
78
60.84% Henkel Family
(share-pooling agreement)
Ordinary dividend
The Henkel Share
Henkel Major Indices
Number of constituents
Weighting (in %)
30
1.95
MSCI World
1,633
0.06
MSCI Europe
441
0.25
MSCI Germany
54
1.69
Dow Jones Euro Stoxx
291
0.50
Dow Jones Euro Stoxx Consumer Goods
39
2.76
Dow Jones Sustainability Index World
315
0.24
Dow Jones Titans 30 Personal & Household Goods
30
1.75
FTSE World Europe
582
0.23
FTSE Eurotop 300
309
0.26
FTSE 4 Good
312
0.30
Ethibel Sustainability Index Europe
200
0.53
March 31st, 2014
DAX 30
79
The Henkel Share (1/2)
Key Data 2010 to 2014
2010
2011
2012
2013
2014
Ordinary share
2.57
2.67
3.40*
3.65
3.74
Preferred share
2.59
2.69
3.42*
3.67
3.76
Ordinary share
38.62
37.40
51.93
75.64
80.44
Preferred share
46.54
44.59
62.20
84.31
89.42
Ordinary share
40.30
41.10
52.78
75.81
80.44
Preferred share
48.40
49.81
64.61
84.48
90.45
Ordinary share
30.31
30.78
37.25
50.28
67.00
Preferred share
35.21
36.90
44.31
59.82
72.64
Earnings per share
Share price at year-end**
High for the year**
Low for the year**
* Prior-year figures adjusted in application of IAS 19 revised. ** Closing share price, Xetra trading system.
80
The Henkel Share (2/2)
Key Data 2010 to 2014
2010
2011
2012
2013
2014
Ordinary share
0.70
0.78
0.93
1.20
1.29*
Preferred share
0.72
0.80
0.95
1.22
1.31*
Market capitalization** in bn€
18.3
17.6
24.6
34.7
36.8
Ordinary share in billion euros
10.0
9.7
13.5
19.7
20.9
Preferred share in billion euros
8.3
7.9
11.1
15.0
15.9
Dividends
*Proposal to shareholders for the Annual General Meeting on April 13 th, 2015. **Closing share price, Xetra trading system.
81
Share Price Development
Henkel shares outperforming market
105
Dec. 31, 2014:
89.42 euros
90
75
60
45
30
Dec. 31, 2004:
21.33 euros
15
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Source: Thomson One Reuters
82
Further increase in dividend, payout ratio at 30%
New policy since 2013: 25%-35% dividend payout ratio
+7.4%
Dividend per preferred share in €
Payout ratio in %
* Proposal to shareholders for the Annual General Meeting on April 13th, 2015.
83
7
Procurement
8
Sustainability
9
Henkel Share
10
Henkel Bonds
11
Henkel History
12
84
Development of Financial Debt
Development of Net Financial Position
85
Borrowings
Development Key Financial Ratios
2010
2011
2012
2013
2014
Operative Debt Coverage (%)*
81.3
91.6
507.1
n.a.**
274.8
Interest Coverage Ratio
12.8
14.0
14.3
23.9
48.4
Equity Ratio (%)
45.4
46.9
48.7
52.5
55.6
*Hybrid bond included on 50% debt basis.
** Figure cannot be calculated due to our positive net financial position.
86
Credit Ratings
Rating as at December 31, 2014
S&P
Moody’s
Long-term
A flat
A2
Stable
Stable
A-1
P1
Outlook
Short-term
87
Henkel Bond Data
Hybrid Bond
Volume
1.3 bn€
Nominal Coupon
5.375%
Coupon Payment Date
November 25
Maturity / Due Date
Nov. 25, 2104*
WKN / Security code no.
A0JBUR
ISIN
XS0234434222
*First call option for Henkel on November 25, 2015.
88
7
Procurement
8
Sustainability
9
Henkel Share
10
Henkel Bonds
11
Henkel History
12
89
History of Henkel (1/3)
1876
Foundation of Henkel & Cie in Aachen by Fritz Henkel
1878
Henkel’s Bleich-Soda marks the beginning of the company’s success story.
Relocation of Henkel & Cie to Düsseldorf
1907
Launch of Persil, the world’s first self-acting laundry detergent
1913
First subsidiary production company abroad:
Henkel & Cie AG, Pratteln, Switzerland
1922
First production of adhesives for captive use
1929
P3 cleaners for industrial and craft applications were marketed for the first time
1950
Acquisition of TheraChemie: liquid hair colorant Poly Color
1951
P3 Products (Pty) Ltd was founded in Durban, South Africa. The company was the
first Henkel subsidiary outside Europe
1960
Acquisition of Standard Chemical Products Inc of Hoboken/New Jersey and
Charlotte/North Carolina, USA, thus entering the US chemical products market
90
1973
Patent application for Zeolite A (phosphate substitute; Henkel brand SASIL)
1974
Minority share interest in The Clorox Company of Oakland,
California, USA (sold in 2004)
1983
First phosphate-free powder detergent (Dixan)
1985
First listing of Henkel preferred shares
1990
First joint venture in China: Shanghai Henkel Chemicals Ltd.
1991
Henkel-Ecolab joint venture and increased participation in Ecolab
Inc., St. Paul/Minnesota, USA
1991
Foundation of Henkel Asia-Pacific (HAP) Ltd., Hong Kong
1995
Acquisition of Hans Schwarzkopf GmbH, Hamburg
1996
First listing of Henkel ordinary shares
1997
Acquisition of Loctite Corp., Hartford/Connecticut, USA
1999
Carve-out of the Chemical Products business sector: Formation of
Cognis B. V.
91
2001
Sale of Cognis and Henkel-Ecolab: Focus on Brands and Technologies
2004
Acquisition of The Dial Corporation in Scottsdale/Arizona, USA, and of
Advanced Research Laboratories (ARL) in Costa Mesa/ California, USA
2007
Persil 100 Years
2008
Acquisition of National Starch Adhesives and Electronic Materials
Businesses
2009
111 Years Schwarzkopf
2010
New release of Vision and Values
2011
60 years of Pril
2012
Presentation of Strategy and Financial Targets 2016
2013
Henkel family extends share-pooling agreement
2014
Acquisition of The Spotless Group (Laundry & Home Care), France,
Sexy Hair / Kenra / Alterna (Beauty Care), USA and of
The Bergquist Company (Adhesive Technologies), USA
92
7
Procurement
8
Sustainability
9
Henkel Share
10
Henkel Bonds
11
Henkel History
12
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Investor Relations Team
www.henkel.com/ir
Investor Relations
40191 Düsseldorf
Germany
Phone:
Fax:
E-mail:
+49-211-797-3937
+49-211-798-2863
[email protected]
From left to right:
Renata Casaro, Andrea Haschke, Cédric Schupp,
Eva Sewing, Ines Göldner, Dominik Plewka
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Further Information Sources
For download please go to www.henkel.com/ir
or find further content in the IR section of Henkel Corporate App for iPad
 Annual report
 Quarterly report
 Sustainability report
 Roadshow & conference presentations
 Additional selected information available online
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Event dates 2015
• April 13th, 2015
Annual General Meeting
• May 7th, 2015
Q1 2015 Financials
• June 1st, 2015
Investor & Analyst Day Laundry & Home Care, Düsseldorf
• August 12th, 2015
Q2 2015 Financials
• November 11th, 2015
Q3 2015 Financials
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Thank You!

Investor Factbook 2014

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