Emerald Forest Sugar, Inc.

Company Background
• Emerald Forest established in 2003 by Doug Stauffer, a
passionate owner dedicated to creating innovative all natural
products
• 2003: Xylitol products introduced
• 2004: All Natural Mints and Fruit Sours offered
• 2005: All Natural Gum offered
• 2007: Coffee Shots offered
• 2007 Revenues: 20% growth - $1.1 million
• 2008: Erythritol products introduced
• 2008: 30% annual growth projected
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Key Accounts
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Emerald Forest Products
•1lb Xylitol re-sealable Bag
•2lb Xylitol Canister
•100ct 4g Xylitol Packets
•1000ct 4g Xylitol Packets
•55lb Xylitol Bulk Bag
•Ricochet Xylitol Mints
•Ricochet Xylitol Fruit Sours
•Ricochet Xylitol Gum
•Ricochet Xylitol Coffee Shots
•1lb Erythritol re-sealable Bag
•100ct 4g Erythritol Packets
•1000ct 4g Erythritol Packets
•44lb Erythritol Bulk Bag
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Xylitol Products Available
pronounced zy-li-tall
•1lb Xylitol re-sealable Bag
•2lb Xylitol Canister
•100ct 4g Xylitol Packets
•1000ct 4g Xylitol Packets
•55lb Xylitol Bulk Bag
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What is Xylitol?
pronounced zy-li-tall
• Xylitol is an all natural sweetener
resembling a white, crystalline granule.
• It looks and tastes like sugar and can be
used in any recipe that calls for sugar.
• It only has 2.4 calories per gram.
• Xylitol is available in nature and can be
found in fruits, berries, lettuce, corn, etc.
• Emerald Forest’s source of xylitol is
U.S.-grown Birch trees.
• Dentists suggest xylitol to control plaque
and germs. Xylitol is a sugar alcohol
which bacteria in the mouth are unable to
make use of.
• Xylitol has a glycemic index of seven.
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Benefits of Xylitol
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Delicious Natural Sweetener
FDA Approved, Generally Recognized As Safe (G.R.A.S.)
Use for baking or sweetening beverages and cereal
Can be used 1:1 in place of sugar
Leaves no aftertaste
Dissolves quickly
Glycemic index = 7
Dental Friendly
Helps prevent dental cavities
Helps prevent ear and sinus infections
Anti-bacterial
Environmentally Friendly
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Endorsements
• Xylitol approved for use by:
• The U.S. Food and Drug Administration
• The World Health Organization’s Joint Expert Committee on
Food Additives
• American Academy of Pediatric Dentistry
• The European Union’s Scientific Committee for Food
• The California Dental Association
• Calorie Control Council
• Journals citing positive benefits of Xylitol:
• The Journal of the American Dental Association
• The International Dental Journal
• Journal of Dental Research
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Growth Trends of Xylitol
• Finland – extensive health education programs used to
educate public on health benefits and safety of xylitol.
• Russia – used as a sweetener for diabetics for decades.
• Japan – xylitol used in intravenous solutions for diabetics.
• China – used for various medical purposes.
• U.S. – FDA approves xylitol for use as a food additive in
1963.
• Demand for sugar free, low calorie food products driven by
increasingly health conscious consumers.
• 80-90% of chewing gum sold in Asia contains xylitol.
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SPINS® DATA
OTHER GRANULATED SWEETENERS
• SPINS® Conventional Channel Data – effective 7-12-08
– Emerald Forest is #1 in dollar and unit sales in this category.
– Total Sweetener Category is growing at 11.9% per year.
– Other Granulated Sweetener Category is growing at 151.7% per
year.
– Emerald Forest is Sweetener Sales are growing at 31.6% per year.
– Emerald Forest’s average retail ring is $10.28.
• SPINS® Natural Channel Data – effective 7-12-08
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Emerald Forest Sweetener Sales are growing at 50% per year.
Total Sweetener Category is growing at 22% per year.
Other Granulated Sweetener Category is growing at 33% per year.
The category leader is only growing at 7% per year.
– EF average retail ring is $7.74.
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Competitive Activity
• Competitors and their Ingredients
• Emerald Forest: pure Xylitol and pure Erythritol
• NOW: 11 various sweetener skus
• Xlear: Xylitol
• Wholesome Sweeteners: Organic Erythritol
• Kal: Xylitol
• Zsweet: Erythritol, natural flavors
• Jarrow: Xylitol, silicone dioxide
• Ultimate Life: Birch Sugar
• Sweet & Slender: Fructose, lo han
• Splenda: Maltodextrin, sucralose
• Amazon Natural Treasures: Chicory, calcium, vitamin C,
natural flavors
• Swerve: Erythritol, natural flavors
• Sun Crystals: Erythritol, cane sugar
• Sweet Simplicity: Erythritol, fructose, natural flavors
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Erythritol Products
pronounced ah-rith-ra-tall
•1lb Erythritol re-sealable Bag
•44lb Erythritol Bulk Bag
•100ct 4g Erythritol Packets
•1000ct 4g Erythritol Packets
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Erythritol Products
Erythritol is an all natural zero calorie sweetener.
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We start with sugar, add a fermenting agent, heat
it, re-crystallize it and voila – pure erythritol!
•Use for baking or sweetening
•70% as sweet as sugar
•Contains virtually zero calories
at only 0.2 calories per gram
•Zero on the glycemic index
•Zero carbohydrates
•Dental Friendly
•Easily Digestible
•Heat and pH stable
•No aftertaste
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Ricochet Products
• Ricochet Mints, Fruit Sours, Gum and Coffee Shots are delicious!
• Xylitol is a sugar alcohol which bacteria in the mouth are unable
to make use of.
• Extensive testing confirms that xylitol is the best sweetener for
teeth.
• Dentists recommend xylitol to control plaque and germs.
• Proven dental benefits are achieved when consuming 6.5 grams
of xylitol per day – about 1.5 teaspoons. That’s only a handful of
mints and a piece or two of gum.
• Emerald Forest Mints and Fruit Sours contain 96% xylitol.
• All of our products contain natural oils and flavors.
• Emerald Forest Gum contains more than 50% xylitol.
• Emerald Forest Gum uses all natural colors including beet
powder, spinach, and grape skin powder.
• Color variations in Ricochet products are normal.
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Ricochet Mint Products
•All natural flavors
•Peppermint
•Lemon Lime
•Fruit Punch
•Licorice
•Wintermint
•Cocoa Mint
•Ricochet Mints are 96% xylitol, 4%
natural flavors, and natural colors.
“Using products containing xylitol may reduce the risk of tooth
ooth decay.”
decay.
y”
FDA approved statement
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Ricochet Fruit Sours
•All natural flavors
•Watermelon Splash
•Citrus Sky
•Cherry Blast
•Grape Blizzard
•Raspberry Dance
•Key Lime Dream
•Ricochet Fruit Sours are 96%
xylitol, 4% natural flavors, and
natural colors.
“Using products containing xylitol may reduce the risk of tooth decay.”
FDA approved statement
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Ricochet Gum
•Ricochet Gum contains
over 50% xylitol per piece.
•All natural flavors
•Peppermint
•Spearmint
•Fruit Punch
•Cinnamon
“Using products containing xylitol may reduce the risk of tooth decay.”
FDA approved statement
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Ricochet Coffee Shots
•Unique way to enjoy coffee
•Convenient travel-size bites
•Premium ground caffeinated coffee
•10 cups of coffee per tin
•Contains 66% xylitol
•Stimulating
•Patented
“Using products containing xylitol may reduce the risk of tooth decay.”
FDA approved statement
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Manufacturing Quality
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Exceeds all FDA standards.
Meets all international environmental standards.
Wastewater is 100% reclaimed.
Production is sectioned into sterile environments.
Good Manufacturing Practices (GMP) are adhered to.
Stringent quality control checks are followed.
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Highlights
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Emerald Forest’s family of products appeals to shoppers seeking healthy food choices.
Shoppers are choosing higher quality, all natural sweeteners evidenced by the
unprecedented growth in the other granulated sweetener category.
Products currently purchased by more than 1,100 accounts nationwide, including
retailers, bakeries, restaurants, coffee shops, caterers, and natural health practitioners.
Nationally distributed by United Natural Foods, Nature’s Best, Tree of Life, UNFI
Specialty Distribution Services, DPI Rocky Mountain, DPI mid-Atlantic, DPI mid-West,
and Haddon House.
Poised to introduce six to eight products within the next year.
Emerald Forest Mints and Fruit Sours contain 96% xylitol.
Emerald Forest Gum contains 50% xylitol and uses all natural colors including beet
powder, spinach, and grape skin powder. Color variations are normal.
Customized ads, quarterly promotions, aggressive new item introductory discounts.
Passive and active sampling program.
Press releases and samples sent to media.
Emerald Forest’s retail price of xylitol and erythritol is very competitive.
Our marketing, merchandising, and demo programs stimulate sales.
Emerald Forest would love to work with you!
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