a ticket & seating announcement

MEDIARELEASE‐FORIMMEDIATERELEASE
Contact:KarlaPfeifer,BrownCountyFairManager‐(605)626‐7116
[email protected]
May27,2015
“BrownCountyFaireliminatesreservedstagefrontseating.”
Aberdeen,S.D.‐TheBrownCountyFairwillbecelebrating80yearsAugust10‐16,2015.
“WhereMemoriesareMade”isthethemeoftheweek‐longfairwhichbringsthousandsof
peopletoAberdeen,SouthDakota.TheBrownCountyFairhasbecomeknownacrossthe
country for delivering exceptional big name entertainment. Beginning this year, reserved
stage front seating will be replaced with General Admission standing room only
availability.
“Headlining acts are looking for a more interactive experience,” said Brown County Fair
ManagerKarlaPfeifer.“PerformersofthecalibercomingtotheBrownCountyFairwant
moreopenspaceandtheirfanscloseraccesstothestage.Weareexcitedaboutoffering
thisnewlevelofenergytotheFair,”sharesPfeifer.Wecelebratethehistoryandheritage
of the fair in embracing the spirit and evolution of the fair over the past 80 years. The
primary mission of the fair has always been to create a family‐friendly and affordable
environment highlighting the importance of agriculture and livestock, 4‐H competitions,
commercial and cultural exhibits and vendors while delivering an exceptional fair
experience.Fairgoersareabletosee,touch,hear,smellandtastetherichnessofheritage
andvarietyofwhattheregionhastooffer.
Thefairboardandstaffcontinuetocelebratethepastwhilelookingforwardtothefuture
evolution and growth of the fair through the cooperative spirit, financial support and
commitment of time, energy and resources of our volunteers, partners, sponsors,
exhibitors and vendors. Our goal is to deliver a positive experience to the county and
fairgoers. “Due to our growth and success, we are excited to be a part of the ongoing
evolutionofthefair.Today,over2,500fairsareheldacrossthenationandwe’reproudthe
BrownCountyFairisoneoffewremainingfreefairsheldinthecountry,”saidPfeifer.The
BrownCountyFairdoesnotchargeagateadmissionorparkingfees.
The Brown County Fair continues to evolve and grow due to the energetic volunteerism
andpassionoftheFairBoard,FriendsoftheFairandallwhovolunteertheirtimebefore,
during and after the fair. Without their help, particularly that of the Brown County Fair
Board,noneofthiswouldbepossible.Thesevolunteerseagerlyandfreelyofferinvaluable
experience,resourcesinplanning,preparingforandworkingduringtheentirefairwhich
includesset‐up,fairweekandclean‐upafterthefair.
Wearepleasedtoannouncesomeoftheenhancementsandchangesforthe2015Brown
County Fair. The Brown County Fair Board has added 677 Grandstand Reserved seats
underthecanopywhichincreasesourReservedseatingto1,299people.Theremainderof
the3,500seatsareGeneralAdmissionincludingtheseatingavailableintheeastandwest
sections located adjacent to the Grandstand. There are ramps leading to the Reserved
Grandstandsectiontoaccommodateaccessibilityissues.Theremainderoftheseatingwill
be General Admission tickets including stage front. A significant permanent change will
startthisyearwhichincludestheeliminationofstagefrontreservedseating.Thisareawill
nowbeGeneralAdmissionstandingroomonly.
Pfeifer explains “We are seeing a shift in requests now that the Brown County Fair has
evolved and brings big name entertainment to the fair. Headlining acts are requesting
there be standing room only in front of the stage for the delivery of a more interactive
experience. Artists of the caliber we are working with now and for future years call for
moreopenspace,closertothestage.”Pfeiferunderstandsthiswillbeachangeforconcert‐
goersandtheremaybesomedisappointment.“Changecanbedifficultandtherewillbean
adjustmentperiod;howeverinexaminingourfuturevisionandgoals,webelieveattendees
willunderstandthereasoningandembracethechange.We’velostbignametalentinthe
pastduetoourstagefrontseatingissue,”explainsPfeifer.Quarantininganareastagefront
impedesourmissiontopursuebiggertalent.
Thispresentsanopportunitytoensurethedeliveryofmoredynamicconcertexperiences
forourattendees.“Wearefollowingsuitwithseveralstateandregionalfairsincludingthe
SiouxEmpireFair,SDStateFair,RedRiverValleyFair,NDStateFair,andClayCounty(IA)
Fairwhichhavealleliminatedstagefrontseating.Thischangewillalsoassistwithsafety
andsecurityassessmentsandresponsiveness.”
As for ticket sales, tickets are slated to go on sale on Monday, June 15, 2015. In‐person
Grandstand Reserved seating tickets will be sold at the Brown County Fairgrounds ticket
boothinfrontoftheGrandstandbetweenthehoursof8amand12pm.Onlineticketsales
willstartat 12pm. A maximum oftenticketswillbe soldperperson.Capsandt‐shirts
featuringtheyear2015willalsobeavailableforonlinesalesandwillbesoldduringthe
fair.NoticketswillbesoldattheBrownCountyAuditor’sOffice.Wearecurrentlyworking
withourticketoutletsregardingGeneralAdmissionandcarnivalticketsales.Moreticket
informationwillbereleasedbeforeticketsgoonsale.
Reserved packages, General Admission packages and individual tickets will be sold. The
price for Reserved tickets is $75 and General Admission is $55. Individual tickets to a
nightly concert are $35. Separate Newsboys tickets are $15. Tickets will be pre‐printed
withbarcodesandonlanyards.Norefundsforlostorstolentickets.TicketsforthePRCA
Dacotah Stampede Rodeo and Demolition Derby are $12 for adults and $6 for children
betweentheagesoffourtotwelveyearsold.Childrenthreeandundermayattendtheany
grandstand event free of charge. Package tickets include attendance to one night of the
Rodeo.TheDemolitionDerbyisincludedinpackages.Noticketswillbemailedinadvance
oftheFair.
We’ve heard from many excited fairgoers who are thrilled with the concert line‐up this
year.EagerlyanticipatedistheadditionofaChristianconcerttotheentertainmentformat.
The Newsboys will perform on Wednesday, 8/12/2015. A separate ticket may be
purchasedforthisconcertasthiseventisnotincludedaspartofourpackages.Thiswillbe
an alcohol free event and there will be no alcohol sales in the Grandstand area. This
concertisdesignatedas“Amy’sNight”inmemoryofAmyScott,formerBrownCountyFair
Manager who passed away in February. Amy was passionate about adding a Christian
concert and worked diligently to add the Newsboys to the line‐up. Christian concerts in
our area are a popular emerging growth market and an exciting addition to our “family
friendly”mission.
The2015line‐upincludes:
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MondayandTuesdaynights(8/10and8/11/2015)–PRCADacotahStampede
Rodeo
Wednesdaynight(8/12/2015)‐NewsboyswithspecialguestRyanStevenson
Thursdaynight(8/13/2015)‐MartinaMcBridewithspecialguestsDan+Shay
Fridaynight(8/14/2015)‐BrettEldredgewithspecialguestKelseaBallerini
Saturdaynight(8/15/2015)‐GaryAllanwithspecialguestRandyHouser
Sundayafternoon(8/16/2015)–R&RTotalDestructionDemolitionDerby
For more information about the Brown County Fair, visit our website at:
www.thebrowncountyfair.comorcontactKarlaPfeiferat605‐626‐7116.
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