AlabamaMediaGroup.com [email protected]

Transcription

AlabamaMediaGroup.com [email protected]
SolUTioNS
GUiDe
2013
AlabamaMediaGroup.com
[email protected]
YOUR PARTNER
IN SUCCESS
Make our audience your audience
With the 3 largest newspapers in Alabama1, the #1 news website in the state2, and a
vast regional and national network of digital products, we offer Alabama’s most diverse
portfolio of print and online products. We can help get your marketing message in
front of your most relevant and valuable target audience and direct your message to
consumers who are already looking for your products and services.
Leverage the power of our experience
As an advertiser, you need the ability to reach existing customers and target potential
customers who are most likely to spend money with you. Whether you know your
target demographic, or need guidance in helping you determine who you should
target – AL.com and the Press-Register deliver highly-targeted advertising campaigns
utilizing our comprehensive suite of print and digital products to craft a personalized
message for your audience.
Grow your business
Before we make a recommendation, we strive to understand your business, and your
unique challenges and opportunities in order to develop a customized package that
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Realize a measurable ROI
AL.com and the Press-Register deliver your target audience. When you advertise with
us you can be confident knowing your money has been wisely invested, helping you
generate more revenue to grow your business.
1. Scarborough, R1 2012
2. comScore Media Metrix, December 2012
01 AL.COM // PRESS-REGISTER
EXPAND YOUR BUSINESS BY
PARTNERING WITH THE STATE’S
LARGEST MEDIA COMPANY.
OUR
AUDIENCE
ALABAMA’S LARGEST ONLINE AUDIENCE
4.2 MILLION
Monthly Unique Visitors
1
AND
64 MILLION
Monthly Page Views
2
ALABAMA’S LARGEST PRINT AUDIENCE
900,000
Weekly Readership
THE ALABAMA MEDIA GROUP REACHES
AN AVERAGE OF 8 OUT OF EVERY 10
ALABAMA RESIDENTS EVERY MONTH3.
3
1. comScore Media Metrix, December 2012
2. Omniture (internal stats), December 2012
3. Source: Scarborough, R2 2012
AlabamaMediaGroup.com
[email protected]
02
Mobile:
Coastal Alabama’s Hub
The Mobile metro area continues to grow,
bolstered by Baldwin County, one of the
fastest-growing counties in Alabama.
Mobile showcases its economic diversity
as a center for finance, healthcare,
construction, distribution, retail trade
and technology.
03 AL.COM // PRESS-REGISTER
MOBILE
DEMOGRAPHICS
South Alabama:
The coastal region
The south region of Alabama shares borders with Mississippi,
Florida and Georgia and has a population of over 1 million1
residents in its 16-county area, accounting for almost a quarter
of Alabama’s population.
Reaching the largest, local
Mobile area audience1
Combined, Alabama Media Group’s Press-Register and
AL.com reach 365,998 adults every month, 80.9% of the
combined population of Mobile and Baldwin counties.1
Mobile is wired!
1
89% have cell phones, and
smartphone usage has increased
by 48% in the past year
76% of Mobile area adults
have Internet access
More than 70% of adults
between the ages of 18 and 49
use social media
1. Mobile Scarborough, R2, 2012.
2. The Media Audit, June 2012.
AlabamaMediaGroup.com
[email protected]
04
DIGITAL
ADVERTISING SOLUTIONS
Number One Online
AL.com is Alabama’s #1 news and information website, attracting over 4.2 million
unique monthly visitors.1 AL.com is a results-driven online advertising platform,
helping you reach your marketing goals and objectives; whether launching a new
product or service, driving traffic to your store or website, or building brand awareness.
AL.com is ranked in the Top 10 nationwide out of more than 200 newspaper websites
across the nation.2
AUDIENCE PROFILE3
62,286
$
AUDIENCE MEDIAN
HOUSEHOLD INCOME
Delivering Measurable Results
Through Digital Marketing
Many businesses are unsure about how to track the effectiveness of their marketing
campaigns, and spend thousands of dollars each year without a clear sense of what is
working and what is not.
48% 52%
WOMEN
62%
With AL.com and our extended reach network, our digital team will help you develop
a comprehensive digital marketing campaign that will give you clear visibility into your
campaign’s effectiveness while delivering a clear ROI for your business.
HOUSEHOLD
INCOME
$
50,000+
68%
Nationwide Digital Network
+ Targeted Local Reach
= Highly Engaged Customers
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potential customer. We can create targeted programs that deliver your advertising
message to a specific audience based on geography, demographics and behaviors
across various online and mobile platforms.
MEN
BETWEEN
AGES OF
25-54
68%
SOME
COLLEGE
OR MORE
75%
MARRIED
1. comScore Media Metrix, December 2012 2. The Media Audit, June 2012
3. Mobile Scarborough Research, R1, 2012, A18+ who have visited AL.com in the past 30 days.
05 AL.COM // PRESS-REGISTER
ONLINE DISPLAY // BEHAVIORAL TARGETING // SEO
PAID SEARCH // SOCIAL MEDIA // REPUTATION
MOBILE // EXTENDED REACH // HIGH IMPACT
Digital
THE MOST
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REACHES YOUR
TARGET CUSTOMERS
WHEREVER THEY ARE
Online Display
& Mobile
Behavioral
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SEO & Paid Search
Reach key local markets on
Alabama’s #1 site, AL.com and on
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Reputation
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Social Media
Marketing
Know what ratings your customers
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AlabamaMediaGroup.com
[email protected]
06
PRINT
ADVERTISING SOLUTIONS
Mobile’s strongest print medium
READER PROFILE1
The Press-Register is Alabama’s oldest and second largest newspaper and services
Mobile as well as Baldwin County. Press-Register strives to be the common point of
contact where all of the Mobile area’s counties, cultures and communities interact
with each other.
Readership1
Circulation2
252,086
91,167
176,577
71,826
Sunday Average Readership
Wed/Fri Average Readership
46,000
$
299,000
AUDIENCE MEDIAN
HOUSEHOLD INCOME
Average Sunday Circulation
54% 46%
Average Wed/Fri Circulation
WOMEN
MEN
46%
Weekly Average Readership
HOUSEHOLD
INCOME
$
50,000+
More than just newsprint
In addition to in-paper advertising campaigns, you can reach our statewide audience of
900,000 weekly newspaper readers1 with an array of custom print solutions, including
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direct mail campaigns.
60%
MARRIED
54%
SOME
COLLEGE
OR MORE
s
Living art
THIS
WEEK
Monday:
the Southern
‘Beasts of
cent Theatre.
Wild’ at Cres
Tuesday:
of Oz’ at
‘The Wizard
.
in the Park
Playhouse
MARTIE’S M
ster
G
◗ Section
Press-Regi
st 12, 2012
Sunday, Augu
Wednesday: icanes
Hurr
Henry & the
rn
at Blues Tave
:
Thursday
at
Anna & Troy
ntown
The Bar Dow
ISSION:
1. Source: Scarborough, R1 2012 2. Alliance for Audited Media, March 2012.
07 AL.COM // PRESS-REGISTER
STAND OUET
FROM TH
CROWD
By Chanda
Temple
com
ctemple@al.
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REAL ESTATE: 307 NEW
FREEBIES ARE JUST
A CLICK AWAY LIVING, 1G
PRESS-REGISTER // PRE-PRINTS // DIRECT MAIL
SUBSCRIBER PLUS // SUNDAY SELECT // FAST FIND AUTOS
FOOTBALL U // BW MOBILE // SPECIAL SECTIONS
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C
OLUMBUS, Miss. — Less than a decade
ago, EADS subsidiary American Eurocopter
broke ground on a $100 million helicopter
plant in the middle of a dove-hunting field
here.
The plant has since grown to 335 employees from 33.
Once relegated to assembling helicopters built in Europe
then disassembled for shipping overseas, it now manufactures them from the ground up— and much more
efficiently than its European counterparts.
The facility will serve as a model for the $600 million
airplane assembly plant to be built in Mobile starting
next year by Airbus, another EADS subsidiary, according
to Fred Gerard, the Mississippi plant’s senior director of
lightweight utility helicopter production.
Project leaders have been visiting the small east Mississippi city, and are scheduled to do so again next month,
for tips on starting operations in Mobile, he said.
“I can tell you that we are working diligently and very
close with the Mobile team, with the Airbus team,” Gerard
said. “They are going to do something very comparable
with what we have been doing.”
American Eurocopter builds several types of helicopters in Mississippi, for military, law-enforcement, civilian
COLUMBUS, MS
PROPOSED
AIRBUS PLANT
Living
Local
Movies
Opinion
1G
4A
10G
1H
People
Sports
Travel
Weddings
2A
1B
11G
4G
By Pat Ammons
2012 SUBARU
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The first step
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entertainment expertbrothe
rly reunio
n begins
today
when Matt Kimbr
from Alabama, is on
el
reports to rookie
camp in
a mission to become
Orlando. The Braves
the next Food Networ
signed the Lee High
k
product, brother of all-sta
star. 1G
r Craig
Kimbrel, to a baseba
Matt Kimbrel
ll
contract.
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Contents © 2012, The
Huntsville Times
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Sports & Football U
Fast Find Autos
Bay Weekend
Sports fans will find unparalleled
coverage of college and high school
sports in the Mobile area and across
the state.
Powered by AL.com, Fast Find
Autos is published every Friday in
the Press-Register and is the most
comprehensive current source of
used vehicle listings in Mobile.
BW, Mobile’s weekend entertainment
guide, is the place to unwind and plan
your weekend. Look for it Fridays in the
Press-Register
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Sunday Select
Reach non-subscribing households
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product filled with lifestyle content
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The Press-Register publishes
more than 15 special sections each
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fuel economy for Outback
2011 Top Safety Picks
include the 2012 Subaru
2.5i
Forester, Legacy, OutbackCVT models. Actual mileage may vary.
and Tribeca.
4
By Pat Ammon
As at any g
dinner, Mark D
track of all the go
on his plate Su
noon at the Chu
ity, Episcopal.
Dixon and his
had gotten spo
several of t
casseroles, salad
foods set out in t
Ridley Hall. Mem
Greene Street Ma
of directors had
the dishes using
local farmers.
$2 at newsstand
Huntsville, Alabama Vol.
103, No. 116, 28 pages
The Press-Register direct mail
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services are completely
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Lotteries
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Crossword B2, C6
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CDA
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al.com/htphotos
(The Huntsville Times/Glenn Baeske)
2012 SUBARU
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• 2011 IIHS Top Safety Pick7
See FOOD on A6
What’s on students’ minds?
$0,000 Total Due at Lease Signing
CJA
Airbus project leaders have
been visiting the
small east Mississippi city
of Columbus,
almost 250 miles and
more than
Din
Initiative se
improve opt
low-income
pat.ammons@htim
Braves get another
Kimbrel
Martie Duncan, the
Direct Mail
OUTBACK
Services
The HT Page: B1
■ 77 island palm shirt,
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• Symmetrical All-Wheel Drive
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• Seven airbags standard
• Redesigned, inside and out
track of all the goodies he had
print
Dixon
and his wife, Debra,
today when Matt Kimbrel
had gotten spoonfuls from
© in
2012 Press-Re
several of
the many
gister
casseroles, salads and other
foods set out in the church’s
signed the Lee High prodRidley Hall. Members of the
the next Food Network
Greene Street Market’s board
uct, brother of all-star Craig
of directors had concocted
star. 1G
Kimbrel, to a baseball
the dishes using food from
Matt Kimbrel
contract.
local farmers.
Huntsville, Alabama Vol. 103, No. 116, 28 pages Contents © 2012, The Huntsville Times
• Symmetrical All-Wheel Drive
2 Years Free
• 29 mpg hwy*
Maintenance On
• 2011 IIHS Top Safety Pick** Any
New Subaru
• Built in our zero landfill plant
CDA 01
[email protected]
Food
SPORTstar
rises
S /// C1
from Alabama
MOBILE, AL
We all need someth
ing
to depend on.
■ Mossimo
Supply Co. is on
■ Drop-waist halter
from Alabama,
swim trunks, $9.99 at
dress
by Blushto
by rookie camp
reports
Target.
Us Angels, $89 at
a mission to become
Orlando. The Braves
Nordstrom.
TUESDAY
Partly cloudy,
chance of rain,
high 92.
nce
PROPOSED
AIRBUS PLANT
a 4-hour
enjoying a tasty plate of food,
drive from Mobile, to gain
however. They were at Nativtips on how to get
See AIRBUS, Page 18A
things started at the new
ity to support the first comAirbus plant.
munity-wide dinner held to
■ Iron Man packs
a punch in these
raise awareness
of and
sneakers from Brown Shoe Co.
money for
the Fresh Food
Prices range from $9.99 to $24.99
INDEX
Initiative,
which hopes to
at Famous Footwear.
provide fresh food to lowincome
families
and
proWEATH
ER
Business
1D
mote local farmers in the
Living
1G
People
Careers
process.
2A
3D
TODAY
Local
“It’s
the very first dinner
4A
MONDAY
Sports
Classfied
s will 1E
1B
of what we hope
be
TUESDAY
Partly cloudy,
Movies
10G
Mostly cloudy,
Travel
Football
many
celebrations
U of local
11G
1C
Partly cloudy,
chance of rain,
Opinion
food and farming,” said
1H
thunderstorms,
Weddings
4G
Kathryn ■ Strickland,
the
chance of rain,
high 93.
Vans classic print
slip-on for children,
Find more
Participants taste various dishes
high 90.
community
food
security
$26.95
to $31.95
at Nordstrom.
high 92.
photos like
director at the Food Bank of during a community dinner Sunday
this at
hosted by Greene Street Market.
116
noon at
the Church of Nativ-
TODAY
Partly cloudy,
chance of rain,
high 93.
Calhoun in 5-state allia
Calhoun Comm
unity College is
among more
than
30 community college
INSIDE
s to have formed
anTODAY
alliance within the
five-state Tenne
ssee
Valley Science and
Technology Corrid
or
region.
Play time
Dinner celebrates fresh food
Braves get another Kimbrel
BUSIN
See SPENDIN
ESS /G,
//Page
A1019A
AMERICAN
EUROCOPTER
COLUMBUS, MS
T
ity, Episcopal.
entertainment expertbrotherly reunion begins
128 pages
in
Test-drive the all-new 2012 Subaru Impreza with Symmetrical All-Wheel Drive standard
and 36 mpg5. Experience love that lasts. Love. It’s what makes a Subaru, a Subaru.
CAA
Tragedy that claimed
WASHIN
GTON – Alabama’s
ranking for how much
money
the federal governm
spends in the state per ent
son has dropped in the perdecade but still remains past
NEW HOPE, Ga. – Ruby
well
above the national average.
on her way to the mailbox Lamp was
Alabama is 11th, accordin
w
of weeks ago and shuffled a couple
to Census Bureau figures g
w
just a bit. The toe of her her feet
2010, down from 8th in for
shoe
c
snagged something.
a persistent reminder 2000,
y
of how
Lamp
instinctively knew
much the people of Alabama
H
was. She knelt and freed what it
depend on Washington,
from
the
a
ground a piece of metal
D.C.
the size of
Total federal spendin
h
her hand. It was a fragmen
Mark McCarter g in
Alabama
t from an
— the big picture
airplane that crashed
Columnist
there 35 years
that includes
salaries,
w
ago.
tracts, Social Security, conve
care and hundreds of Mediother
direct payments to individua
ls
and institutions — averaged
$11,819 per capita, above
the
national average of $10,459.
The federal government
almost $56.5 billion sent
state, which was about to the
evenly
divided among four broad
egories: defense, healthcacatSocial Security and all re,
agencies combined. other
Ten years ago, the spending
These
in Alabama
photos
was
aboutwere
shot by Emory Burkhalt
er at the crash scene
billion, or about $6,570$29.2
in N
per
person. Back then the national
average was $5,739 per
capita.
GANNETT
his plate Sunday afterMartie Duncan, the The first step toward aVol. 103, on
No.
Airbus project leaders have been visiting the
small east Mississippi city of Columbus,
almost 250 miles and more than a 4-hour
drive from Mobile, to gain tips on how to get
things started at the new Airbus plant.
WEATHER
1D
3D
1E
1C
C
GANNETT
Food
star
rises
SPORTS
/// C1
from Alabama
MOBILE, AL
Pre-printed
Inserts
Business
Careers
Classfieds
Football U
Vol. 103, No. 116
128 pages in print
© 2012 Press-Register
Ruby Lamp holds a recently
By Mary
discovered piece of a
Orndorf
Seventy
f Troyan
Southern
-two
died, but 22 survived
morndorf [email protected]
as Flight 242 attempt Air
ed an
MAP IT
would go,” Ballard said. “I
believe in the Marines.
“Once a Marine, always a
Marine,” he said.
Microwave popcorn with
Sadie Hurst used to own the house yard.
10 years of study, scientists with Auburn
University and the Dauphin
Sea Lab figured out a Island
way to
measure how much nitrogen
an oyster can remove each
as it pumps water throughday
body. The scientists also its
analyzed the isotopes present
the oyster tissue to determinin
e
Valley
Science
clothes.
These
colors and
and Technology Corridor
region.
patterns
are sure to inspire.
S
AMERICAN
EUROCOPTER
See AIRBUS, Page 18A
INDEX
Charging valet
NEW HOPE, Ga. – Ruby Lamp
was
After
Sunshine
gold
The Columbus, Miss., plant
displays one of the UH-72A Lakota
Light Utility Helicopters that it
built fromthe ground up for the
U.S. Army. (EADS North America photo)
By George R. Altman
Stridex Naturally Clear
acne pads
canola oil
$29.99 | Stafford | JC Penney
on her way to the mailbox a couple
where Lamp lives. She was there $5 for 24-pack
“Everything
about (the crash) is
$5.49 to $6.49 | Blistex Inc.
| Pop Weaver | Grocery
of weeks ago and shuffled her feet ■ Charge
whencell
a Southern
Airways DC-9 stores just under the surface,” she says. “It
Mass retailers
phones, PDAs or music
just a bit. The toe of her shoe
came to rest in the expansive front
doesn’t take much to bring it back
players.
snagged something.
yard, crashing en route from
up.”
■ Contains triple
■ Can charge
■ New formulation lower in calories,
instinctively knew what it threeHuntsville
Much has
in New Hope,
doseLamp
of antioxidants
devices. to Atlanta on April 4, 1977,
total fat, saturated
fatchanged
and sodium.
after
a small
crossroads
justand
inside the
inwas.
whiteShe
tea,knelt
soy and freed from the ■ Front
traybeing caught in a devastating■ Provides
omega-3,
omega-6
ground
a piece of metal the size of openshailstorm.
Paulding
County line, not far from
and
pomegranate.
for
omega-9
fatty acids.
her
hand.
It
was
a
fragment
from
an
Hurst
is
now
standing
not
far
from
Dallas.
It’s
34
miles
northwest of
■ Larger than
■ Available in light
extra
airplane
crashed there 35 yearsstorage.
where Lamp found her latest “sou-butter, butter
typical
acnethat
pads.
See McCARTER on A6
ago.
venir,” gazing solemnly across the and extra
butter.
OLUMBUS, Miss. — Less
thanbya decade
Surrounded
family,
ago, EADS subsidia
friends,
and localn
and state
ry America
Eurocop
ter
broke ground on arepresentatives,
Ballard
was
$100 million
presented
the Congressional
helicopter
plant in the middleGold
by his fellow
of aMedal
dove-hu
nting
here.
Marines. Joining him
Satur-field
The plant has since grownday were Huntsville Mayor
Columnist
Tommy
Battle,
Councilman
to
335
that includes
salaries, conemploye
Once relegated to assembli Richard Showers, statees
from 33.
Rep.
tracts, Social Security, MedingLaura
helicopte
Hall andrs
Alabama
built Vetthen disassembled for
in
Europe
care and hundreds of other
eransoverseas
Affairs Commissioner
direct payments to individuals
, it now
factures them from theshipping
W. Clyde Marsh, among
oth-manuand institutions
institutions — averaged
ground
up— andfrom
ers. Presentations
the more
much
efficiently than its Europea
$11,819 per capita, above the
offices of Gov.
Robert Bentnational average of $10,459.
arts.
The facility will serve n counterp
See OYSTERS, Page
ley, U.S. Sen. Richard Shelby
The federal government sent
as a model
17A
and Sen.for
Jeff the
Sessions
were
$600
airplane
million
almost $56.5 billion
billion to the
assembl
hese versatile
tennis
y plant to bealsobuilt
shared.
state, which was about evenly
in Mobile starting
next
by your
shoesyear
will keep
“It’s great for our generaAirbus, another EADS
divided
catdivided among four broad cattions ofsubsidiar
the family toy,receive
toon-the-go
according
Fred Gerard,
child moving
egories: defense,
defense, healthcare,
the
Mississip
this
award,
but
even
greater
pi plant’s senior director
Social Security and all other
this summer.
lightweig
ht utility helicopt for the younger
of
generation,”
agencies combined.
said Ollye on.
Ballard Conley,
Project leaders have beener producti
Ten years ago, the spending
These
photos
in Alabama
was
aboutwere
$29.2shot by Emory Burkhalter at the crash scene in New Hope, Ga., in 1977.
small east
sippi city, and are schedule visiting the
MissisSee BALLARD
on A6
billion, or about $6,570 per
d
for tips on starting operatio to do so again next month,
person. Back then the national
average colors
was $5,739 per
capita.
ONLINE NOW
“I can tell you that we ns in Mobile, he said.
Bright
put
your child
are working diligently
close with the Mobile team,
in aBUSINESS
sunny
frame
of mind
and very
See SPENDING,
///Page
A1019A
Read more about
with
the Airbus team,” Gerard
said. “They areflame
going to do something
■ Converse One Star Oxfords,
ummer isin
the5-state alliance the tropical weather
very comparable
Calhoun
with
print, $24.99
at Target.
what we have been doing.
developing in the Gulf
perfect time for
”
American Eurocopter
Calhoun Community College is among more
Initiative seeks to
“Everything is absolutely
of Mexico.
children to
builds
wonderful,” Debra
Dixon
ters in
than
30express
community colleges to have formed
INSIDE
improve options for
Mississippi, for military, several types of helicopsaid.
law-enforcement, civilian
al.com/m
anTODAY
alliance
within
obile families
low-income
themselves
through
their the five-state Tennessee
The Dixons weren’t just
Alabama is 11th, according
to Census
Bureau
Buforreau figures for
■ A summer
fragrance
down from 8th in 2000,
men and2010,
women.
a persistent
reminder of how
■ Fifth edition
of
the people of Alabama
Bond No.much
9’s
depend
collectible
Andy on Washington,
Washington, D.C.
Warhol eau de
TotalMark
federal
spending in
McCarter
parfums.Alabama — the big picture
We all need something
to depend on.
al.com/mobile
TODAY
Dollars are on the
decline, but still far
above national average
AS THEY PLAN THEIR
$600 MILLION AIRCR
highest
AFT
ASSEMBLY PLANT IN
MOBILE, AIRBUS EXEC
civilian
UTIVES
LOOK WEST ACROSS
THE
STATE LINE TO SEE A
honor
SUCCESSFUL WORKING
MODEL
While oysters are known
to
be one of nature’s best
natural
filters, new research suggests
there are limits to how
pollution they can cleanmuch
up.
In fact, some of the nation’s
Congressional Gold
estuaries are so overwhe
Medal awarded to one
with excess fertilizer lmed
of first black Marines
would take more oystersthat it
than
the bays can hold in
MONDAY
order to
By Sarah Cure
purify the water.
[email protected]
JANUARY
Adult oysters are known
Standing above him, Floto
filter about 50 gallons
rence Love leaned over to
SUNDAY
of water
kiss Melvin Ballard on his
daily. But existing research
A U G U S T 12 , 2 0 12
head as she whispered, “You
had
never fully address
don’t know how special you
ed how
are.”
much pollution was removed
2012
Humble and reserved,
FEDERAL SPENDING
from the water filtered
Ballard
glanced up and just
smiled as his family reveled
oyster, versus how muchby an
in an honor that was recently
pollution passed through
bestowed upon the 86-yearthe
old – the Congressional Gold
mal’s body back into the aniwater.
Medal.
In particul ar, scientis
On Saturday at Phillips
ts
CME
Church,
Ballard – a
sought to understand
Madison County native – was
much nitrogen oysters how inside
awarded the highest coninside
remove
gressional honor to a civilian
page 5
from the water. Nitrogen
page 3
for his military
is one The right
Small kitchen
of the key nutrients responsib
gadgets get
pants make
service as a
the job done.
working out
le easy.
Montford
for the creation of the
Gulf
Point
Marine
of $32.90
Mexico’s dead zone off
more than 60
The Columbus, Miss.,years ago.
siana, and a similar deadLouiplant
Because
of his
displays one of the health,
that builds in Mobile Bay zone
Dollars are on the
UH-72ABalBallard
Lakota
was
Light Utility Helicoptlard
year. Sewage treatmen each
decline, but still far
ers thattoit
t plants,
built fromthe ground unable
industries such as the Thyssenattend
the official ceremony
above national average
up for
theD.C, on June
in Washington,
U.S.she
KruppAirways
Army.
steelDC-9
Ruby Lamp holds a recently discovered piece of a Southern
that
crashed in the yard of the home in which
now lives.
(EADS North America
mill,
and
farm
27 that recognized
ferphoto) the first
Orndorff
Troyan
Sunday, June
13,
2010
Seventy-two
died, but 22 survived as Flight 242 attempted
emergency
landing in New Hope, Ga. (The Huntsville Times/Mark McCarter)
$10.99 By Mary
$14.99
$13.99
tilizersanall
African-American
U.S.
contribu
te nitrogen
[email protected]
Marines based at Montford
to
waterwa
ys. discoveries
In the water,on page 2
great
finds 12 more terrific
Point Camp in New River,
shopping
WASHINGTON
– Alabama’s
nitrogen
N.C., from 1942 to ’49.
fuels the growth of
ranking for how much money
“I love the U.S. Marine
By George R. Altman
phytoplankton, which
the federal government
are tiny
Corps; it’s the only outfit I
spends in the state per pergaltman@
plants.
The crash of
Southern
Airways
Alabama: Tide dominates early,
1C
Auburn: Tigers stun Gamecocks,
12C 242
Flight
AS THEY PLAN THEIR $600 MILLION AIRCRAFT
ASSEMBLY PLANT IN MOBILE, AIRBUS EXECUTIVES
LOOK WEST ACROSS THE STATE LINE TO SEE A
SUCCESSFUL WORKING MODEL
By Ben Raines
[email protected]
ONLINE NOW
Vet gets
By Ben Raines
[email protected]
ROAD WARRIORS
EADS HELICOPTER PLANT IN MISSISSIPPI
Scientists
examine
oysters
as filters
See OYSTERS, Page 17A
2012
FEDERAL
SPENDING
PLANT IN MISSISSIPP
I
‘...
9 just
under
State
to
BLUEPRINT slips
11ththe
in
U.S.
aid
FOR AIRBUS
surface’
GULF ENVIRONMENT
While oysters are known to
be one of nature’s best natural
filters, new research suggests
there are limits to how much
pollution they can clean up.
In fact, some of the nation’s
estuaries are so overwhelmed
with excess fertilizer that it
would take more oysters than
the bays can hold in order to
purify the water.
Adult oysters are known to
filter about 50 gallons of water
daily. But existing research had
never fully addressed how
much pollution was removed
from the water filtered by an
oyster, versus how much pollution passed through the animal’s body back into the water.
In particular, scientists
sought to understand how
much nitrogen oysters remove
from the water. Nitrogen is one
of the key nutrients responsible
for the creation of the Gulf of
Mexico’s dead zone off Louisiana, and a similar dead zone
that builds in Mobile Bay each
year. Sewage treatment plants,
industries such as the ThyssenKrupp steel mill, and farm fertilizers all contribute nitrogen
to waterways. In the water,
nitrogen fuels the growth of
phytoplankton, which are tiny
plants.
After 10 years of study, scientists with Auburn University and the Dauphin Island
Sea Lab figured out a way to
measure how much nitrogen
an oyster can remove each day
as it pumps water through its
body. The scientists also analyzed the isotopes present in
the oyster tissue to determine
The crash of
Alabama: Tide domin
Sou1Cthern Airways
ates early,
Auburn: Tigers stun Game
cocks
Flig, 12C
ht 242
A U G U S T 12 , 2 0 12
Monday, July 16, 2012
REAL ESTATE: 307 NEW LISTINGS, 1E ◗ COUPONS: $292 IN SAVINGS ◗ SAVE MONEY: IDEAS FOR SCHOOL, 7G
KEEPSAKE EDITION
SCHOOL, 7G
JANUARY
GULF ENVIRONMENT
Motorists explain choices: Local ///Page A3
OUR 15 DEFINING MOMENTS 16A
Monday, July 16,
MONDAY
Scientists
exaBless
God
mine or
Sweet
Home?
oysters
as filters
FREEBIES ARE JUST
A CLICK AWAY LIVING, 1G
online
ROAD WARRIORS
OUR 15 DEFINING MOM
ENTS 16A
KEEPSAKE EDITION
We break news online
LISTINGS, 1E ◗ COUPONS:
$292 IN SAVINGS ◗ SAVE
MONEY: IDEAS FOR
AlabamaMediaGroup.com
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08
The HT Pag
What’s on studen
Coastal Alabama
TM
JAN/FEB 2013
special
Mardi Gras
issue Courts,
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History
and More
{ PLUS }
Fairhope Fun
l The Gulf restaurant
l Hot Air Ballooning
l
High Flying
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Zipline
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Two Tiered Distribution Plan
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A Growing Subscriber Base
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Published monthly, Coastal Alabama magazine primarily targets women
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11 AL.COM // PRESS-REGISTER
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