135 Atkins Road
A bit about me
I have 4 years experience in marketing and events in London.
My main skill is having the initiative, drive and knowledge to come up with a marketing plan and execute the
entire thing myself from conception to evaluation.
At my last company I was responsible for a 26% profit increase, I also created enough business to merit
hiring an assistant, who I trained and managed.
I’m looking for a marketing executive or assistant manager role that allows me to continue to be really hands
on across the marketing mix and to work in a team on bigger projects.
Key Professional Interests
Starting CIM Diploma in Professional Marketing in April 2015 with an emphasis on Digital Strategy
Insurance Tailors Ltd
09/12 – present
South West London Insurance Brokers giving highly personalised service to high-net-worth individuals.
Marketing & Communications Manager
Develop annual marketing plan, come up with new initiatives and promotions to increase lead generation
and ultimately sales.
Draw up, manage and reconcile budget for all marketing activities plus provide relevant reports to MD.
Analyse, review, and report on effectiveness of marketing activities.
Develop existing brand basics into a full brand, create brand guidelines, manage the brand strategy and
implementation across all channels.
Research and write copy for web, blogs, press releases, award submissions and thought leadership pieces.
Design and produce all marketing collateral.
Develop and deliver the social media strategy increase brand awareness and engagement.
Lead decision making around which social measurement tools and platforms the business uses including
Website management, I also designed the current site and a new company site www.bee-insured.com
Event planning/management – client, partners, trade shows.
The Meredith Pub Group Ltd
05/11 – 09/12
Family owned group comprising of pubs, restaurants, event space and cookery school/chefs table in central London,
Including The Only Running Footman in Mayfair; The Portman in Marble Arch and The House in Islington.
Events & Marketing Manager
Initially employed to take restaurant/events bookings but I saw that more could be done to improve
business so I created the Events Department.
Dealt primarily with large corporate banks alongside a host of other VIP clients. Generally the events I ran
were small/medium scale, maximum 500 guests with expenditure of £15-20k.
Worked closely with the client, from discussing conception to hosting on the night and dealing with budgets
and feedback from clients.
Organised product launches/ meetings/ conferences/ drinks & canapé parties/ dinners/ cookery classes/
wine tastings/ cocktail classes and wedding receptions.
As a direct result of my work in the company, The Meredith Group made a 26% profit on the same period
the previous year, allowing me to hire an assistant as I had created additional work for myself.
Marketing of the Group
Develop local marketing plans for each venue to deliver agreed sales
Contribute to the development of standardised F&B and event protocols and work with relevant GMs to
support individual venue activity
Create and manage networks and partnerships within the local community to raise venue profile amongst
referrers, opinion leaders and Local VIPs.
Create and ensure delivery of all marketing materials and advertising for each venue, liaising with key
stakeholders and agencies as relevant.
Develop the marketing database and CRM activity for the venues, including target lists and customer groups
and identifying new initiatives.
Managed a team of 20.
Constant training and development of the staff.
Come up with team-building initiatives/ staff competitions.
Complete store audits.
Meet monthly/ annual targets through customer service and sales initiatives.
11/09 – 05/11
Aberdeen Appointments Agency
06/06 – 10/09
PA to Marketing Director, FMC Technologies
Diary management for the manager and the department.
Organised travel and accommodation in the UK and abroad.
Arranged a business party to an event in Edinburgh organising travel, accommodation, food, drink and
executive goody bags.
Minute taking, general office management, ordering stationary, operating switchboard, planning meetings
Education & Certifications
Hootsuite Certification (May 2014)
Social Media Management Dashboard. Self study, pass.
University College London – InSight Arts Event Management Course (Apr 2011)
A short course on managing events primarily in the creative industries. I learnt a lot about the technical aspect of
planning an event, budgets, logistics, administration and Health & Safety being the key focus points.
Open Degree in Social Marketing (May-Oct 2008)
Diploma of Higher Education Open (E60) - pass
A short course looking at ethics and the behavioural changes in public perceptions brought on through
marketing and the new approach of using advertising to promote a healthier mind and environment instead
of selling a product.
(BA HONOURS) Visual Communication 2.1 (2005-2009)
Robert Gordon University, Gray’s School of Art.
A practical and academic course that investigates the application of illustration, drawing, photography,
typography, digital technology, animation and printmaking. In my honours year I specialised in advertising,
web-design and animation.
Mackie Academy (1999-2005)
Business Management, English, French, Geography, Graphic Communication, Psychology, Fashion Design – grades A
& B (2004-2005)
Outside of work I do freelance design projects (you can view some of my work http://caramcfadyen.com/). I am a
keen boxer, regularly teaching my own class, and spend a lot of time outside exercising. There is always an
abundance of cake in the office when I’m around as I bake a lot!