offer more - by Legrand

OFFER MORE
HOW TO TRANSFORM HOMEOWNERS’ LIVES
AND YOUR ELECTRICAL CONTRACTING BUSINESS
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Opportunities in the House:
How to improve comfort and
safety while adding value to
your business.
Thanks to a slow but steady uptick in both
new home construction and remodeling,
there are plenty of opportunities for electrical
contractors. The key to capitalizing on these
opportunities is to transform yourself, and
your business, from an electrical installer to
an electrical consultant. This document will
show you how.
Capitalize on new
construction and
remodeling projects.
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UPGRADE AND VALUE-ADD PROJECTIONS
1.1
million
$140
million
new single-family
in potential electrical
homes are predicted
upgrade opportunities.
to be built in 2016.
Source: National Association of Home Builders
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Source: Leading Indicator of Remodeling Activity (LIRA) released by the Remodeling
Futures Program at the Joint Center for Housing Studies of Harvard University.
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5
Here are five simple strategies residential electrical contractors
STRATEGIES
TO INCREASE
YOUR VALUE
AND YOUR
REPUTATION.
can use to better engage their customers, offer more value,
generate repeat business and potentially increase their revenue:
1
BE A CONTRACTOR-CONSULTANT: Leverage your knowledge of
electrical devices and industry trends to make recommendations
that can improve homeowner convenience, comfort and safety.
2
THINK OF IT AS YOUR HOUSE: Whenever you set foot inside a house,
think about what you would do if you had the homeowner’s budget and
electrical needs — and then make those recommendations.
3
LOOK FOR WAYS TO ADD VALUE: When it comes to electrical devices,
there’s no harm in upselling a product that offers more functionality
and value. In fact, many customers may not be aware of the option
and will appreciate your knowledge.
4
BE AN EXPERT LISTENER: Quite often, value-add opportunities will
present themselves by simply listening to what the homeowner’s
expectations are now and in the future.
5
THINK OF YOUR REPUTATION: In this business, word of mouth is everything. If you impress one customer, you can count on them endorsing
you to friends or family. To that end, always install to impress.
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HOMEOWNER ISSUE
SOLUTION
Nearly every homeowner
challenge or request can
be easily transformed into
a value-add opportunity —
when you have the
right solutions.
Pass & Seymour products
arm you with the solutions
you need to deliver:
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• Simplicity & Style
• Safety & Savings
• Convenience &
Connectivity
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HOMEOWNER ISSUE
SOLUTION
I want a dimmer that WORKS
WITH EVERY TYPE OF BULB.
INTELLIGENT DIMMERS like the Harmony® line give
users sophisticated dimming using any lamp or load.
Great for living rooms, dining rooms and family rooms.
I want to OVERHAUL A ROOM’S LOOK
without breaking the bank.
METALLIC-FINISH DEVICES AND SCREWLESS
WALL PLATES can help transform any old room into
something new and exciting. An easy and affordable
way to provide a stylish, timeless look.
I want intuitive NIGHTTIME LIGHTING
to keep everyone safe.
NIGHT LIGHTS provide a convenient and energy-efficient
alternative to switching the lights on at night. Ideal for
bedrooms, bathrooms, hallways, stairs and kitchens.
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HOMEOWNER ISSUE
SOLUTION
I want MORE CONTROL over my lighting.
By simply replacing a traditional switch with
a DIMMER, you give the homeowner the ability to
control a room’s light levels and save on electricity.
I want to KEEP MY ELECTRICAL
COSTS AS LOW AS POSSIBLE.
P&S OCCUPANCY AND VACANCY SENSORS can
slash energy use and make turning off the lights
a thing of the past. Great for pantries, basements,
garages and play rooms.
Someone always seems to be LEAVING
THE BATHROOM LIGHT OR FAN on.
By installing BATHROOM TIMERS, you ensure
that the light, exhaust fan and heatlamp stay on
only as long as you want.
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HOMEOWNER ISSUE
SOLUTION
I want to PROTECT FAMILY MEMBERS from
electrical shock in kitchens, bathrooms and
other wet areas.
INSTALL P&S SELF-TEST GFCIs to ensure
continuous protection the homeowner can see.
I WANT PROTECTION from electrical faults.
AFCI RECEPTACLES protect against potential house
fires by detecting arc faults that can ignite building
materials by automatically de-energizing the circuit.
A great way to add visible indication of a potential arc
fault in all areas of the home.
I want to PROTECT MY EXPENSIVE
ELECTRONICS from power surges.
INSTALL SURGE-PROTECTION DEVICES that feature
audible alarms and flashing LED indicators to alert the
homeowner to a surge-related power trip.
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HOMEOWNER ISSUE
SOLUTION
I want to PROTECT TODDLERS
AND KIDS FROM ELECTRIC SHOCK.
TRANSITION THE HOMEOWNER TO TAMPERRESISTANT RECEPTACLES with automatic shutters
that block all kinds of foreign objects.
I want to be able to MAKE MY
HOUSE EASY TO FIND in the dark.
HOME LOCATOR SWITCHES are a convenient way
for emergency services, delivery vehicles and others
to find a house at night.
I want a garbage disposal switch
with EXTRA SAFETY FEATURES.
MOMENTARY CONTACT SWITCHES are a great
way to solve this common concern. They greatly
reduce the possibility of leaving the disposal on
or accidentally engaging it.
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HOMEOWNER ISSUE
I want to REDUCE CHARGING CORD CLUTTER
on my kitchen counters and end tables.
SOLUTION
USB CHARGER RECEPTACLES are a unique way to
reduce clutter while saving time. They also:
• Allow multiple devices to be charged at the same time
• Free up adapter plugs for the office or travel
• Are great for bedrooms, family rooms and home offices
I want to be able to CHARGE AN
ELECTRIC VEHICLE in my garage.
Most new homes are already wired for EV CHARGER
STATIONS in the garage. This makes installing them
quick and easy. Even if a customer has no plans to buy
an electric car, it’s a potential easy upsell opportunity
in the future.
I have a small room with
MULTIPLE POWER NEEDS.
P&S COMBINATION DEVICES solve this challenge
nicely. Solutions include light switch/fan control devices,
night light/tamper-resistant receptacles and more.
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Improve your contracting business
and your customers’ lives.
As you can see, making the transition from electrical installer
to electrical consultant is a lot easier than you may think. It
all comes down to engaging your customers, understanding
their needs and not being afraid to offer ideas and solutions
for improving their lives.
To help make the transition as smooth as possible, consider
using the handy checklist included in the back whenever you
visit prospects. Feel free to reproduce it for all the rooms in
the home.
For more information, contact Thomas Roy at 315-468-0821
or email him at [email protected].
OFFER MORE
• Simplicity & Style
• Safety & Savings
• Convenience &
Connectivity
For Tech Support, call 800-223-4185 or e-mail them at
[email protected].
Visit www.legrand.us/PassandSeymour
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ROOM
DEVICE
ROOM
QTY
SPEC
DEVICE
QTY
SPEC
DEVICE
QTY
SPEC
DEVICE
QTY
SWITCHES
GFCI RECEPTACLES
SWITCHES
GFCI RECEPTACLES
Single-Pole
Self-Test
Single-Pole
Self-Test
3-Way
Tamper-Resistant
3-Way
Tamper-Resistant
4-Way
Audible Alarm
4-Way
Audible Alarm
Combination
Night Light
Combination
Combination
Night Light
Combination
Illuminated Decorator
Weatherproof
Illuminated Decorator
Weatherproof
Illuminated Toggle
NIGHT LIGHTS
Illuminated Toggle
NIGHT LIGHTS
Occupancy/
Vacancy Sensors
Full LED
Occupancy/
Vacancy Sensors
Full LED
Home Locator
Combination
Home Locator
Combination
Momentary Contact
USB CHARGERS
Momentary Contact
USB CHARGERS
Fan Speed Control
Quad
Fan Speed Control
Quad
DIMMERS
Duplex Receptacle
Combination
DIMMERS
Duplex Receptacle
Combination
Harmony®
Tru-Universal™
Switch Combination
Harmony®
Tru-Universal™
Switch Combination
Harmony
SCREWLESS WALL PLATES
Harmony
SCREWLESS WALL PLATES
Wide Slide
1-Gang
Wide Slide
1-Gang
TradeMaster® LS
2-Gang
TradeMaster® LS
2-Gang
Decorator Rotary
3-Gang
Decorator Rotary
3-Gang
RECEPTACLES
4-Gang
RECEPTACLES
4-Gang
Tamper-Resistant
SPEC
Other
Tamper-Resistant
Other
Night Light
Combination
Other
Night Light
Combination
Other
Surge Protection
WHILE-IN-USE COVER & BOXES
Surge Protection
WHILE-IN-USE COVER & BOXES
Clock Hanger
Single Gang
Clock Hanger
Single Gang
Weather-Resistant
Double Gang
Weather-Resistant
Double Gang
AFCI
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AFCI
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