2011 Digital Media Tree

2011 Digital Media Tree
An industry snapshot
The property lists under each company are not exhaustive.
However, every effort was made to include the key digital
properties owned and/or represented by the media company.
LOGO MASTERS: PRINT
2 COLOUR
In partnership with
PMS : 295 U
PMS : 313 U
Traditional Media Companies
ROGERS DIGITAL MEDIA
English-language radio
999MixFM.com
Boom997.com
ClassicCountryAM1060.com
Hot103Live.com
NewsTalk1010.com
VirginRadio.ca
Entertainment and Showbiz
CelebEdge.ca
ca.Eonline.com
InMovies.ca
InMusic.ca
TVGuide.ca
Radio
1073Kool.FM
ChumFM.com
Flow935.com
Team990.com
TheBeat.com
French-language radio
BoomFM.com
RadioNRJ.ca
RockDetente.com
English-language TV
CFTKTV.com
CJDCTV.com
DisneyJunior.ca
DisneyXD.com
Family.ca
HBOCanada.com
Mpix.ca
Teletoon.com
TheMovieNetwork.ca
ViewersChoice.ca
Television
AccessTV.ca
AnimalPlanet.ca
ATV.ca
BNN.ca
BookTelevision.ca
Bravo.ca
ComedyGold.ca
CP24.com
CTV.ca
CTVNews.ca
DiscoveryChannel.ca
MTV.ca
MuchLoud.ca
MuchMore.ca
MuchMusic.ca
MuchMoreRetro.ca
MuchVibe.ca
NHLNetwork.com
PunchMuch.ca
RDS.ca
ScienceChannel.ca
Spacecast.com
TheComedyNetwork.ca
TSN.ca
French-language TV
CanalD.com
CanalVie.com
CinePop.com
HistoriaTV.com
Musimax.com
MusiquePlus.com
SeriesPlus.com
SuperEcran.com
Teletoon.com
VrakTV.com
Ztele.com
In June 2011, Family.ca delivered 284,000
display ad impressions across multiple
publishers including Google Sites and
Facebook. These impressions were exposed
to 147,000 unique visitors.
Source: comScore Inc., AdMetrix, CA,
Home & Work, Persons 2+, July 2011
Radio
640Toronto.com
CJOB.com
Edge.ca
Q107.com
Television
CMT.ca
CosmoTV.ca
DuskTV.ca
HBOCanada.com
MovieCentral.ca
NickCanada.ca
OWNca.Oprah.com
SundanceChannel.ca
TLNTV.com
TreehouseTV.com
WNetwork.com
YTV.com
It’s perhaps no surprise to find out that
91% of households who visit YTV.com have
children. But those households are also
115 times more likely to visit YTV.com, and
are 127 times more likely to view pages on
the site. In total, YTV.com attracts 448,000
unique visitors per month, with each visit an
average of 12.6 minutes and 13 pages viewed
per visitor.
Source: comScore, Inc., Media Metrix, CA,
Home & Work, Persons: 2+, 3-month avg.
June 2011
Daily Newspapers
CalgaryHerald.com
EdmontonJournal.com
LeaderPost.com
MontrealGazette.com
OttawaCitizen.com
TheProvince.com
TimesColonist.com
TheStarPhoenix.com
VancouverSun.com
WindsorStar.com
French-language
24Hrs.ca
Canoe.ca
Canoe.tv
JobBoom.com
LeJournalDeQuebec.canoe.ca
LeJournalDeMontreal.canoe.ca
MiCasa.ca (real estate)
ReseauContact.com (matchmaking)
Toile.com (news portal)
ViteViteVite.ca (classifieds)
Community Newspapers
Canada.com/NanaimoDailyNews
Delta-Optimist.com
TheNowNewspaper.com
Third-party Sales Representation
Clubzone.com
MonTelus.com
MyTelus.com
In the three months ending July 2011, the
Canoe Network portal was visited 62.8
million times, a 10% increase versus the
same period a year ago. Canoe Health had
619,000 unique visitors in July 2011 and
average daily visitors increased by 17%, or
30,000, versus the year prior.
Source: comScore, Inc., Media Metrix, CA,
Home & Work, Persons: 2+, 3-month avg.
July 2010 — July 2011
NationalPost.com skews male (59%
versus 41% female). In July 2011, 9.7
million men 18+ in Canada perused a
website in the news and information
category. Of those men, 619,264 went
to NationalPost.com, where they sifted
through 7 million pages. In total,
NationalPost.com received on average
about 81,000 daily visitors, up 23%
versus the year prior.
Source: comScore, Inc., Media Metrix, CA,
Home & Work, Persons: 2+, 3-month avg.
July 2010 — July 2011
Other
Sympatico.ca (portal)
Push.ca (skateboarding and
snowboarding)
The CTV website had 1.2 million unique
viewers in June 2011. The site—in which
visitors can watch TV programming such as
Grey’s Anatomy and So You Think You Can
Dance Canada—attracts more females (57%
versus 43% males, respectively). In June
2011, the average female viewed 38.9 videos
and spent over two hours watching them. In
contrast, the average male viewed 12.9 videos
and spent over an hour watching them.
Source: comScore, Inc., Video Metrix, CA,
Home & Work, Persons: 2+, 3-month avg. June
2010 — June 2011
Radio – Entertainment
1053KissFM.com
923JackFM.com
CHFI.com
EZRockNorthBay.com
Lite929.com
Rock106.ca
SonicNation.ca
TheBounce.ca
English-language
24Hrs.ca
Autonet.ca
CalgarySun.com
Canoe.ca
Canoe.tv
ClassifiedExtra.ca
EdmontonSun.com
JobBoom.ca
OttawaSun.com
SunNewsNetwork.ca
TorontoSun.com
WinnipegSun.com
National
Canada.com
Dose.ca
Driving.ca
Faceoff.com (NHL news coverage)
FinancialPost.com
FPInfomart.ca
HouseHunting.ca
NationalPost.com
Remembering.com
SwarmJam.com (daily deals)
Working.com
Internet Companies
Radio – News
680News.com
660News.com
1310News.com
570News.com
MountainFM.ca
News1130.com
News957.com
News889.com
News919.com
Publishing
CanadianBusiness.com
Chatelaine.com
Flare.com
HelloMagazine.ca
Lactualite.com
LouLouMagazine.com
Macleans.ca
MarketingMag.ca
MoneySense.ca
Profit.ca
TodaysParent.com
Sports
BlueJays.com
Fan590.com
Fan960.com
RogersCentre.com
Sportsnet.ca
Television
Action-tv.ca
BBCCanada.com
BBCKids.ca
DejaViewTV.ca
DIY.ca
DiscoveryHealth.ca
Diva-tv.ca
FoodNetwork.ca
FoxSports.ca
GlobalNational.com
GlobalNews.ca
GlobalReality.ca
GlobalTV.com
HGTV.ca
History.ca
IFCTV.ca
MovieTimeTV.ca
MysteryTV.ca
NatgeoTV.com
Showcase.ca
Slice.ca
TVTropolis.com
TwistTV.ca
+ 11 local Global websites
Television
BreakfastTelevision.ca
BTCalgary.ca
BTEdmonton.ca
BTToronto.ca
BTWinnipeg.ca
Citytv.com
CityNews.ca
Cityline.ca
G4TechTV.ca
OLN.ca
OMNITV.ca
TheBiographyChannel.ca
TheShoppingChannel.com
Rogers Digital Media
reaches 16.7 million
Canadians — a 66.5%
reach — through 110 owned
and operated sites and an
expanded network that
includes digital properties
such as iVillage, Hearst
Digital Media Publishing,
Warner Music Canada Inc.,
NBA Canada and Sony’s
Crackle.com.
The RDM network reaches
8.5 million women and 8.2
million men every
month, and offers a
multitude of channels that
range from news, sports and
entertainment to health,
lifestyle and parenting.
Source: comScore Inc.,
MediaMetrix, CA,
Home & Work, Persons 2+,
August 2011
Slice, a TV channel aimed at women, has
increased the number of female visitors
to its website (Slice.ca) by 26% over the
comparable period a year ago. In July
2011, 80,256 women visited the site,
versus 63,628 a year ago. (Men only accounted for 33% of visitors.) Of its female
visitors, 42.5% are between the ages of 25
and 54. These same female visitors live in
households that are 107% more likely to
have four people.
Source: comScore, Inc., Media Metrix, CA,
Home & Work, Persons: 2+, 3-month avg.
July 2010 — July 2011
Metroland Media
Vertical websites
AutoCatch.com
GoldBook.ca
GottaRent.com
HomeFinder.ca
Flyerland.ca
LifeNews.ca
LocalWork.ca
MyHolidayHomeRental.com
OurFaves.com
YourClassifieds.ca
Community Newspapers BramptonGuardian.com
CottageCountryNow.com
DurhamRegion.com
GuelphMercury.com
InsideHalton.com
InsideToronto.com
Mississauga.com
MyKawartha.com
NiagaraThisWeek.com
Orangeville.com
Simcoe.com
TheRecord.com
TheSpec.com
YorkRegion.com
Targeted Pure Play
5Factor.com (diet)
ebeauty.ca
HolidayGuide.ca
HomeRenovationGuide.com
iVillage.ca
SweetSpot.ca (lifestyle)
Showbizz.net
ZooCasa.com (real estate)
The Toronto Star
1 COLOUR stacked
CanadianImmigrant.ca
eHarlequin.com
EyeReturnMarketing.com
HealthZone.ca
InsuranceHotline.com
Jaunt.ca (travel)
LeaseBusters.ca
MetroNews.ca
Moneyville.ca
1 COLOUR wide
ParentCentral.ca
Save.ca
ShopCatch.com
SingTao.ca
TheGridTO.com
TheKit.ca
TheStar.com
Toronto.com
Tuango.ca (daily deals)
Wagjag.com
Wheels.ca
WineFox.ca
Wonderlist.ca
Workopolis.com (50%)
YourHome.ca
The Toronto Star website
reaches online Canadians
across the country, but its
greatest penetration is in,
no surprise, Ontario. In the
newspaper’s home province,
it reaches 20.7% of online
Canadians, followed by 6.8%
in British Columbia, 6.6% in
Atlantic Canada, 6.4% in the
Prairies and 1.8% in Quebec.
Source: comScore Inc., Media
Metrix, CA, Home & Work,
Persons: 2+, 3-month avg.
July 2011
English-language
CanadianGardening.com
CanadianLiving.com
ElleCanada.com
DealStreet.ca
GoodTimes.ca (retirement)
Homemakers.com
InvestmentExecutive.com
MochaSofa.com
More.ca
MyHomeHere.ca
Publisac.ca
RecipeFeast.com
StyleAtHome.com
ThatsTheSpirit.com
(searchable cocktail recipes)
TheHockeyNews.com
TheJobBoard.ca
VancouverMagazine.com
VanMag.com
Weblocal.ca (search)
WesternLivingMagazine.com
English- and Frenchlanguage community
newspapers
QuebecHebdo.com
TheTelegram.ca
WestMountExaminer.com
CoupdePouce.com, the
online companion to the
monthly women’s magazine
in Quebec, shares a lot of
its traffic with women who
frequent destinations in
other key categories. Those
categories include news/
information (99%), retail
(94%), directories (90%),
community/food (88%),
blogs (88%) and travel (82%).
Source: comScore Inc., Media
Metrix, CA, Home & Work,
Persons: 2+, July 2011
Third-party Sales
Representation
(more than 50 sites)
About.com
eHow.com
HappyNews.com
PCmag.com
PopSugar.com (celebrity news)
Run.com
French-language
Acquizition.biz
CoupdePouce.com
Decormag.com
DealStreet.ca
ElleQuebec.com
Famillesdaujourdhui.com
Finance-investissement.com
Icimamaison.ca (real estate)
Icimonboulot.ca (job search)
Inmemoriam.ca
Jardinage.net (gardening)
Lebelage.ca (retirement)
LesAffaires.com
Maisonmax.com (real estate)
Merkado.ca (classifieds)
Mokasofa.com
Publisac.ca
Recettes.qc.ca
Servicevie.com (portal)
Trucsmaison.com
(automotive)
Visiondurable.com
(investment)
VitaMagazine.ca
Canpages
Canpages.ca
Mediative / Mediative.ca
DealoftheDay.ca
PriceCanada.com
RedFlagDeals.com
Wall2WallMedia
EmploymentNews.com
HospitalNews.ca
VisiteNet.com
Yellow Pages Group
CalgaryPlus.ca
Canada411.ca
CanadaPlus.ca
EdmontonPlus.ca
MontrealPlus.ca
OttawaPlus.ca
PagesJaunes.ca
QuebecPlus.ca
Restaurantica.com
TorontoPlus.ca
Urbanizer.com
VancouverPlus.ca
YellowAPI.com
YellowPages.ca
Visitors to RedFlagDeals.com—a site which
tips visitors off to shopping deals, coupons and
freebies—are more likely to be men (55%).
Visitors also tend to have high household
incomes. The site has a high index (157) of households with incomes of $100,000-plus. In total,
RedFlagDeals.com had 1.2 million unique visitors
in July 2011, up 39% from the year prior.
Source: comScore, Inc., Media Metrix, CA,
Home & Work, Persons: 2+, July 2010 — July 2011
Ad Networks
Microsoft had more than 24 million unique visitors to its
portal in July 2011. MSN Local Edition Weather, which is
part of Microsoft Sites, increased by 19,632 unique visitors
to 243,321, versus the year prior.
Source: comScore Inc., Media Metrix, CA, Home & Work,
Persons 2+, 3-month avg. July 2010 — July 2011
Aol.ca
Aol.qc.ca
Autoblog Canada (ca.autoblog.com)
HuffingtonPost.ca
HuffingtonPost.ca/business
HuffingtonPost.ca/politics
Mapquest.ca
Moviefone.ca
Music.aol.ca
Spinner.ca
ThatsFit.ca
Travel.aol.ca
WalletPop.ca
Compiled by Chris Daniels
AOL Canada—which has spent the last
couple of years beefing up its Canadian
content—had just over 9.4 million
unique visits on average over the three
months ending July 2011. Among its
various properties, Moviefone had
590,000 unique visitors, up 8% versus
the year prior.
Source: comScore, Inc., Media Metrix,
CA, Home & Work, Persons: 2+, 3-month
avg. July 2010 — July 2011
Business & Consumer
Blogger.com
Gmail.com
Google.ca/Chrome
Google.ca/Picasa (photo sharing)
Google.ca/Sitesearch
Google.ca/Sites
YouTube.com
Search
Earth.Google.com
Google.ca
Google.ca/Finance
Google.ca/Images
Google.ca/Maps
Google.ca/News
Google.com/Blogsearch
People between the ages of 18 and 24 viewed
72 million pages on Google sites over a threemonth period ending July 2011 compared to a
year ago; a 7% increase. Its mobile phone site,
Android.com, grew to 210,000 unique visitors,
a 604% change, year over year.
Source: comScore, Inc., Media Metrix, CA,
Home & Work, Persons: 2+, 3-month avg. July
2010 — July 2011
olivemedia
Sponsored by:
olivemedia
Call us. We love to innovate.
www.olivemedia.ca • 416-687-5700
MSN.ca
MSN News
MSN Entertainment
MSN Money
MSN Lifestyle
MSN Autos
MSN Sports
MSN Travel
MSN Tech & Gadgets
MSN Games
Bing (Search)
MSN Mobile
(PC, Mobile, Gaming, French & English,
Business & Consumer)
English
ca.yahoo.com
ca.answers.yahoo.com
ca.autos.yahoo.com
ca.finance.yahoo.com
Flickr.com
ca.games.yahoo.com
ca.groups.yahoo.com
ca.shine.yahoo.com/healthy-living
ca.maps.yahoo.com
ca.messenger.yahoo.com
new.ca.music.yahoo.com
ca.news.yahoo.com
ca.omg.yahoo.com
ca.search.yahoo.com
ca.shine.yahoo.com
yahoo.shoptoit.ca
ca.sports.yahoo.com/nhl/blog/puck_
daddy
ca.sports.yahoo.com
ca.video.yahoo.com
ca.weather.yahoo.com
ca.news.yahoo.com/blogs/dailybrew
ca.news.yahoo.com/blogs/canadapolitics
ca.news.yahoo.com/blogs/good-news
ca.news.yahoo.com/blogs/daily-buzz
ca.news.yahoo.com/blogs/right-click
Windows Live Hotmail
Windows Live Messenger
Windows Live Mobile
Xbox LIVE
Microsoft Media Network (Ad Network)
Microsoft Advertising Exchange
Yahoo! Quebec
qc.yahoo.com
fr-ca.actualites.yahoo.com
qc.yahoo.autonet.ca
fr-ca.actualites.yahoo.com
fr-ca.actualites.yahoo.com/blogues
fr-ca.actualites.yahoo.com/sports
fr-ca.actualites.yahoo.com/video
cf.maps.yahoo.com
fr-ca.etre.yahoo.com
fr-ca.etre.yahoo.com/love-sexe
flickr.com
fr-ca.finance.yahoo.com
fr.jeux.yahoo.com
qc.yahoo.shoptoit.ca
fr-ca.meteo.yahoo.com
fr-ca.actualites.yahoo.com/blogues/
la-chronique-de-normand-lester
qc.answers.yahoo.com
qc.search.yahoo.com
Yahoo! Sites had just over 15.4 million unique
visits in July 2011, which makes it the second
Property in the ranking behind Microsoft Sites
in Canada. Shine (which covers fashion, beauty
and health), a channel within Yahoo! sites,
attracted 3.16 million unique visitors, a 549%
increase versus the year prior.
Source: comScore Inc., Media Metrix, CA, Home
& Work, Persons 2+, 3-month avg. July 2010 —
July 2011
olivemedia
24/7 Real Media has a network
of more than 4,000 affiliate
publisher websites.
Autos
CarandDriver.com
CarSoup.com
FamilyCarGuide.com
PopularMechanics.com
Education
Britannica.com
Dictionary.com
NationalGeographic.com
Wiki.Answers.com
Entertainment
Fancast.com
PerezHilton.com
TheFutonCritic.com
TMZ.com
Family
BabyCenter.com
FamilyCircle.com
MomLogic.com
Sports
GolfChannel.com
HockeyBuzz.com
Nascar.com
WWE.com
Women’s Interest
BlogHer.com
Cosmopolitan.com
iVillage.com
Oprah.com
24/7 Real Media Canada reaches
71.2% of the total online population
in Canada, and has increased its reach
by 20.4% year over year (July 2011
versus July 2010). In July 2011, it
had almost 18 million unique visitors.
It shares 2.9 million unique visitors
with Answers.com and almost 7.6
million with the Ask Network.
Source: comScore, Inc., Media Metrix,
CA, Home & Work, Persons: 2+, July
2010 — July 2011
Finance/Business
Forbes.com
Investopedia.com
InvestorsHub.com
Nasdaq.com
Home & Garden
Cooking.com
DoItYourself.com
eHow.com
FoodNetwork.com
MarthaStewart.com
Men’s Interest
AskMen.com
Esquire.com
Maxim.com
MensHealth.com
Adconian has a network of more than
1,500 sites.
Exclusive Representation
Joost.com (video site)
StyleBistro.com
Yidio.com (TV content site)
Zimbio.com (entertainment, style,
current events and pop culture)
*network sites not disclosed
In July 2011, Adconian Media Group
– Entertainment had 3 million unique
visitors, an increase of 19% versus the
year prior. People with a household
income of more than $100,000
were 22% more likely to view pages
on Adconian Media Group than
the average online Canadian. The
network has also increased its reach
among females 50-plus by 30.8% and
those living in B.C. by 45.1%.
Source: comScore, Inc., Media Metrix,
CA, Home & Work, Persons: 2+,
3-month avg. July 2011
Casale Media has a network of more
than 3,000 websites and exclusive
representation of major online brands.
Gorilla Nation exclusively represents
the online branded ad inventory of more
than 500 sites, including:
*list not provided
Agame.com
BusinessInsider.com
ComingSoon.net
CraveOnline.com (male-targeted
content)
Ebaumsworld.com (funny videos,
galleries, games, etc.)
GamesGames.com
GameRevolution.com
Gawker.com
King.com (free games)
Lefigaro.fr (France-based newspaper)
Marvel.com
MetaCafe.com (online video)
Momtastic.com
NFL.com
Reuters.com
Sheknows.com
StarWars.com
TeenSpot.com
TheAtlantic.com
TheFashionSpot.com
USmagazine.com
Casale Media reaches just over 80%
of the total online population in
Canada. Although the ad network
ranks fifth in terms of total unique
visitors, it ranks second in terms of
average daily visitors (6.03 million).
Among its Tech and Gaming category,
people between 2 and 17 are 187%
more likely to be viewing Casale
pages.
Source: comScore, Inc., Media Metrix,
CA, Home & Work, Persons: 2+,
3-month avg. July 2010 — July 2011
English-language
AllRecipes.com
BabyCenter.com
CNet.com
CNNMoney.com
Dailymotion.com
GameSpot.com
InStyle.com
Jumpstart.com
NYTimes.com
People.com
ReadersDigest.com
TheStar.com
Toronto.com
French-language
AuFéminin.com
Cyberpresse.com
MamanPourlaVie.com
olivemedia
olivemedia
olivemedia
Olive Media represents a portfolio
of turn-key advertising solutions
in English and French. Below is a
sampling:
oliveelite
Although unique visitors to Gorilla
Nation dropped slightly in July 2011
versus a year prior (-.2% to 2.25
million), the total amount of time
spent on its network increased by 4
million minutes or 29% versus the
year prior. The number of page views
also increased by 32 million, for an
increase of 137%. Source: comScore,
Inc., Media Metrix, CA, Home & Work,
Persons: 2+, July 2010 — July 2011
On any given day, Olive Media has 16
million unique visitors to its network.
More than half (56.2%) of its visitors
come from households with three
people or more. It also has strong
reach in Quebec: residents there are
59% more likely to view pages on
Olive Media than other Canadians.
Source: comScore, Inc., Media Metrix,
CA, Home & Work, Persons: 2+,
3-month avg. July 2010 — July 2011
oliveelite
Tribal Fusion represents a network of
about 2,000 websites, including:
Ask.com
CarAndDriver.com
CookingLight.com
Dictionary.com
EOnline.com
ETonline.com
Health.com
HuffingtonPost.com
Ign.com (gaming)
JDPower.com
Petfinder.com
Pets.ca
People.com
RoadAndTrack.com
RollingStone.com
WomansDay.com
XE.com (currency converter)
The number of unique visitors to the
Tribal Fusion network increased by
5.2% in July 2011, versus a year prior.
Within its network, the automotive
channel has increased by 20% in
terms of unique visitors and is made
up of 25% more males (69.6%) than
the total online population (49.2%).
Source: comScore, Inc., Media Metrix,
CA, Home & Work, Persons: 2+,
3-month avg. July 2010 — July 2011
olivevideo
oliveelite
olivevideo
olivemobile
olivemedia
oliveelite
olivevideo
olivemobile
olivevertical
oliveelite
olivevideo
olivemobile
olivevertical
olivebrandresponse
olivevideo
olivemobile
olivevertical
olivebrandresponse
olivemobile
olivevertical
olivebrandresponse
Olive Media. Your complete online toolkit.
ValueClick Media has a direct
relationship with 8,500 website
publishers, and access to additional
inventory via real-time bidding.
Auto & Transportation
Autotrader.com
CarAndDriver.com
CarsDirect.com
JCWhitney.com
RoadAndTrack.com
Computers & Software
MacRumors.com
Notebookreview.com
PCmag.com
Softpedia.com
TechCrunch.com
Health & Fitness
BecomeGorgeous.com
DailyGlow.com
Elle.com
HarpersBazaar.com
MyFitnessPal.com
Movies & TV
Aetv.com
Fandango.com
Movies.com
RottenTomatoes.com
SideReel.com
TVGuide.com
Travel
HomeAway.com
Hotels.com
Hotwire.com
Kayak.com
TravelChannel.com
ValueClick has 4.3 million unique visitors who also visit
the teen category, 6.36 million who visit the humour
category, and 10 million who visit the entertainmentnews category. Seventy-three percent of its traffic is also
shared with the lifestyles category, and 67% with maps.
Source: comScore, Inc., Media Metrix, CA,
Home & Work, Persons: 2+, July 2011