dailymotion exchange hits 5b ad impressions after 7 months of activity
April 23rd, 2015
HITS 5B AD IMPRESSIONS
AFTER 7 MONTHS OF ACTIVITY
Since September 2014, the private video marketplace has enabled local and international trading
desks (agencies and advertisers) to build programmatic campaigns for highly targeted audiences
in all territories.
Palo Alto and Paris, April 23rd, 2015 – Dailymotion Exchange (DMX), Dailymotion Advertising’s global
and premium video marketplace, announces excellent results after only 7 months of activity in addition
to widespread DSP integration.
SPECTACULAR GROWTH ACROSS ALL ZONES
Between September 2014 and March 2015 , the platform has helped deliver 5 billion video ad
impressions , with an impressive global distribution split:
46% in EMEA
27% in North America
22% in APAC
5% in LATAM
PRIVATE DEALS REPRESENT NEARLY 1 IN 4 AD IMPRESSIONS
Based on real-time bidding (RTB), DMX allows buyers to bid directly on Dailymotion’s video advertising
inventory (“Open Auction”) as well as the ability to set up specific agreements (“Private Deals”).
As of March 2015, the impressions delivered through "Private Deals" represent 24% of the total
impressions delivered per the month.
A GLOBAL INCREASE OF INVENTORY AND SCREEN VALUES
DMX offers optimized valuation of its ad inventory on premium video content, with a global average
CPM up 19 % over past 7 months.
The most mature regions for online video buying topped the highest CPM:
EMEA : average CPM 15% higher than the average seen on DMX, up 9% in 7 months
North America : average CPM 14% higher than the average seen on DMX , up 31% in 7 months
A granular approach targeting each device separately reveals different valuation levels :
Mobile/tablet : average CPM 57% higher than the average seen on DMX
Video games consoles : average CPM 40% higher than the average seen on DMX
DMX PARTNER OF ALL GLOBAL DSP
Dailymotion Exchange boasts an RTB integration with partners like Brand Screen, DynAdmic, Torrential,
TubeMogul, SourceKnowledge, Unruly, as well as other main DSP over the world.
New major local and international integrations will be announced shortly.
April 23rd, 2015
About Dailymotion Advertising
Dailymotion Exchange (DMX) is Dailymotion Advertising's global and premium video marketplace, enabling local and international
trading desks (agencies and advertisers) to build programmatic campaigns for highly targeted audiences.
Based on real-time bidding (RTB), DMX allows buyers to bid on available video advertising inventory as well as the ability to purchase
guaranteed volumes (“Private Deals”).
DMX is interfaced with most global DSPs (“Demand Side Platforms”). This gives agencies and advertiser trading desks access to over
1.5 billion monthly impressions*.
There are fifteen people operating the platform spanning from Paris, New York to Palo Alto.
More information : exchange.dailymotion.com
*Source LiveRail, January 2015