PDF - Innovative Film City

Innovative Film City
India
Presents
Thailand
SriLanka
Malaysia
Bangalore, India
Inassociationwith
Indonesia
CONSULATE GENERAL OF THE REPUBLIC OF INDONESIA
SRILANKA EXPORT DEVELOPMENT BOARD
CONSULATE GENERAL OF THE REPUBLIC OF KOREA
Supportedby:GovernmentofIndia,MinistryofCulture|GovernmentofKarnataka,Kannada&Culture|DevelopmentCommissionHandicrafts,MinistryofTextiles
Licensedby:
Korea
IndiaTradePromotionOrganisation
Festival of India
International Craft & Culture Fair – 2015
offers a treat to the lovers of Indian Art &
Craft. A splash of colors, rhythm of drum
beatsandjoyde-vivre,mergeatInnovative
Film City during the 10 days event, a
celebration of folk traditions and cultural
heritage.
Handmade fabrics soaked in ethnic colors
makeaneyecatchingdisplayforthevisitors.
Multi-cuisine Food Courts provides ethnic
c u i s i n e s f ro m Ra j a s t h a n to Ke ra l a .
Scintillating Indian folk & tribal performancesrevuptheentertainmentquotient.
The Fair aims at promoting the pool of
skilled artisans, to provide a platform for
them to directly market their craft by
eliminatingthemiddlemen.
Shopaholicscanhaveanamazingshopping
experience with array of goods to choose
from.Unique&ethnichandcraftedproducts
frominteriorregionsofIndia–dry lowers,
cane weavings & headgears from as far as
Nagaland to batik & block printing from
Rajasthan and pashminas from Kashmir, a
breath-takingdisplayof inecraftsmanship.
Inassociationwith
IndiraGandhiRashtriyaManavSangrahalaya,Bhopal
DepartmentofCultureandArchaeology,GovernmentofChattisgarh
DevelopmentCommissionofHandicrafts,MinistryofTextiles
DepartmentofKannada&Culture,GovernmentofKarnataka
Festival of Srilanka
At ICCF you will ind an eclectic blend of items
ranging from selections of beautifully packaged
tea and spices to, colourful batik ware to an
elaboratecollectionofartandcraftaswellasthe
inest collection of traditional Sri Lankan Gems
and Jewellery from Sri Lanka, not to forget its
exquisitelycarvedandhand-painteddemonMask.
Sri Lanka is famous the world over for its many
varietiesofhighqualitytea.Takeyourpicksfroma
largecollectionofCeylonteabrandsthatcomein
beautifulceramiccontainers.
Gems of Sri Lanka have a bright and colourful
history. It is believed the St. Edward's Sapphire
atop the Royal crown, the Blue Sapphire at the
heartoftheengagementringfromPrinceWilliam
toKateMiddletonaswellastheblueSapphirering
wornbythelatePrincessDianaareofSriLankan
origins. And ICCf brings you the whole range of
GemsjewelleryondisplayfromSriLanka.
Inassociationwith
DeputyHighCommissionofSriLanka,India
ExportDevelopmentBoardofSriLanka
Festival of Indonesia
ExploringthesoulofBalineseartandculture,thefestivalofIndonesia,beingcelebratedatICCF,ismulti-facetedinits
programmeandincludestraditionalIndonesianstageperformances,aswellasbeautifulwoodencraft&homeware
fromBali.
ICCFissettobeacaptivatingandinspiringeventthatunitestheculturesofdifferentcountries.Theeventprovidesa
platformforIndonesianArtists&Artisanstoreachglobalaudiences,whilealsodevelopingrelationshipswithbuyers,
traders,organizationsandaudiences.
DiverseperformancesfromJavaneseandBalinesegong-chimeorchestras(gamelan)andshadowplays(wayang),
Sundanese bamboo orchestras (angklung), trance dances (reog) from east Java, the dramatic barong dance or the
monkeydances,BatakpuppetdancesbasedontheRamayanaepic,horsepuppetdancesofsouthSumatra,Rotinese
singerswithlontarleafmandolins,manyofthesecanbewitnessesatICCF.
Inassociationwith
ConsulateGeneralofTheRepublicofIndonesia,Mumbai
Festival of Malaysia
ICCF – 2015 provides an exotic ensemble of enchanting experiences in the garb of the rich Malaysian cultural
experience.Malaysia'smulti-culturalandmulti-racialheritageismostprominentlyexhibitedinitsdiversemusicand
danceforms.ThedancesoftheindigenousMalay,OrangAslianddifferentethnicpeoplesofSabahandSarawakaretruly
exoticandenchanting.Theyarestronglyrootedintheirspiritualbeliefs.Dancesarecommonlyusedbywitchdoctorsas
ritualstocommunicatewiththespiritworld.VisitorstotheFaircanwitnessthetraditionalmusic&Danceforms,as
theyindulgeinpickingupthespeciallyhandcraftedgoodsfromMalayArtisans.
FascinatingHandicraftsGalore-Malaysiaboastsadelightfulvarietyoftraditionalhandicrafts.Choicesrangefrom
pricelessauthenticantiquestoexquisitemodernhand-madecrafts.AsmostartisansareMuslims,Malaysianhandicraft
designsareheavilyin luencedbyIslam.Thereligionprohibitsthedepictionofthehumanforminart.Hence,most
designsarebasedonnaturalelementssuchastheinterlacingofleavesorvines, lowersandanimals.
VisitorscanpickupexquisiteEarthenware,LabuSayong,wood&MetalCrafts,Batik,Songket,Puakumbu&Tekat
FashionwearandmuchmorefromtheMalaysianCraftStallsorganizedbytheMalaysianArtisans.
Inassociationwith
AirAsia,Malaysia
MinistryofTourism&Culture,Malaysia
Festival of Thailand
Thaitraditionaldanceisoneofthetrulygracefulaspectsofthecountryandisquitesymbolic
of the Thai character itself. To see these beautifully costumed ladies and men patiently
miming the ancient stories, which were originally developed and performed as
entertainment for the royal court, ICCF visitors can enjoy this treat and feel privileged.
Sometimessix-inch,especiallydesigned, ingernailsaddtotheeffectandcomplementthe
splendorofthespectacularlyornatecostumes.
AtICCFThaipavilion,awiderangeofhighqualitypersonalandhomeproducts,allhandmade
inThaivillages,aredisplayedbytheartisansthemselvesatreasonableprices.Visitthefair
andsupportthecauseofcommunityself-determinationandhelppreserveThailand'scraft
heritage.Originalhand-madeThaicraftssuchastrianglecushions,skylanterns,arti icial
lowers,waterlanterns,candles,jewellery,womenaccessoriesandmuchmore.
Participants:
PremierCorner
D.P.N.MarketingLtd.,Part
SSSLightingLtd.,
WomenAccessories
WoranArtGiftshop
IdeavarietyCo.Ltd.,
JuroongGroupCo.Ltd.,
AreeyaPrivilegeCo.Ltd.,
Benjimen
LoveProduction
PrincessLove
TaveeThailand
PattthaiintergroupCo.Ltd.,
ThaiDeeDee
SaipanOtop
Inassociationwith
RoyalThaiConsulateGeneral,Chennai
Festival of Korea
Koreancultureisveryinterestingandfullofwonderfultraditions.Koreanculturerarelyfallsshortof
amazing.ManyKoreanpopstarsandgroupshavebecomewellknowinAsia.K-popoftenemulates
Americanpopularmusic,andusuallyfeaturesyoungperformers.
"GangnamStyle"isthe18thK-popsinglebytheSouthKoreanmusician.Thesong'smusicvideohas
beenviewedover2.2billiontimesonYouTube.Thephrase"GangnamStyle"isaKoreanmade-upword
thatreferstoalifestyleassociatedwiththeGangnamDistrictofSeoul.Thesonganditsaccompanying
music video went viral in August 2012 and have in luenced popular culture worldwide since then.
VisitorscanswayanddancetothetuneofthisfamousnumberwhichwillbeperformedbytheKorean
poptroupeduringtheKoreanfestivalatICCF.
Inassociationwith
ConsulateGeneralofTheRepublicofKorea
CONCEPT
InnovativeGroupispleasedtoannouncethelaunchofits irsteditionofthemegaevent,InternationalCraft&CulturalFair(ICCF)–2015. Thefairwillbeheldfrom1stMayto10thMay2015at
InnovativeFilmCity,Bangalorewheredifferentcountriesareinvitedtoparticipate.Theeventwillbeaculturalrendezvousdemonstratingtheculturalperformances&craftsmanshipofeachcountry.It
willbeadisplayofHeritage&Tourismvaluesoftheparticipatingnationsattractingnational&internationaltouristvisitingKarnataka.
TheFairwillbeattendedbytourist,tradinginstitutions&individuals,end-useconsumers,NGOs,social&culturalorganizations,marketingprofessionals,travelagents,artist,craftsmen,mediaperson,
educationalinstitutions,GovernmentDepartments,&explorerscravingforinformationonvariouscountries.ICCFproposestobeanintegratedtradefairwithB2BandB2CcomponentsintheIndian
sub-continent.TheformatofICCFhasSocial,Cultural,Tourism,BusinessandEducationalDimensions.GovernmentOrganizationsofvariouscountriesincludingIndiacanusethisplatformtospread
awarenessabouttheirculture,artforms,andtourismprogramsamongstthevisitingpublic.
Streetplays,Culturalprograms,fairs,festivals,ethniccraft&textilebazaarswillbeorganizedtopropagatetherichheritageoftheparticipatingcountries.Thisfestivaltendstoattractaminimumof
1,00,000visitorsi.e.local,nationalaswellasinternationaltourists.
WHOCANPARTICIPATE
EXPECTEDSEGMENTSOFAUDIENCE
Artisans/Craftsmen|PerformingArtists
TourismDepartmentofvariousCountries|TravelAgents
Organizations&GovernmentBodiesforpromotionofArt&Culture
Traders–Retailers,wholesalers&individualSellers
Tourist–National&International|TradingInstitutions-Retail,Wholesale&individualBuyers
End-useconsumers|ConnoisseursofArt,Craft&Culture|Social&CulturalOrganizations
NGOs|EducationalInstitutions&students|MediaRepresentatives
HIGHLIGHTSOFICCF
CULTURALPERFORMANCES
Colorfulculturalperformances-Classical,TribalandFolkformsfromdifferentcountrieswill illupthevenueprovidingavisualtreatlikeneverbeforetothevisitors.
CRAFTEXHIBITION
ThisfestivalwillgivetheopportunitytotheCraftsmenfromdifferentcountriestocomehere,mingledisplay,demonstrate&selltheircenturyoldtechniquesofcrafting&designing.Commoncityman
getsintroducedtotherichtechniquesofmakingoftheInternationalHandicraft,buythem&adornthemintheirlivingrooms.Theycanprovideeconomicopportunitytotheseartisansbybuyingtheir
productsforself-consumptionorforretaildistribution.
ICCFisaplatformtodemonstratethetalentsofHandicraftArtisans,tounderstand&acknowledgesomeoftheirvaluablecustoms&traditions.
FOODFESTIVAL
Elaboratearrangementofauthenticfoodcuisinesfromvariouscountrieswillbeorganized.Widerangeofappealing&mouth-wateringfoodstallswilbethemajorhighlightofthisevent.
LIVEDEMONSTRATIONOFART&CRAFT
Speci icArt&CrafttechniquesfromcertainStateswillbeselectedandtheirlivedemonstrationwillbeorganizedduringthe10daysfestival.Thisshallprovideaninsightintothehardwork,detailing&
thetalentoftheArtisans,whichisinvolvedinthemakingofthesehandicrafts.Visitorsaswellasthestudentscomingtoattendthefestivalwillwitnessthemakingofthesecrafts.Itwillbeaneducational
&awarenessexperienceforthem.
RECOGNITION&FELICITATION
Craftsmen&PerformingArtistsfromdifferentnationswillbeidenti iedandchosenwheretheywillbeformallyrecognizedandfelicitatedattheMegaStageEventsheldduringthe10daysfestival.
Renownedcelebrities,StateGovernmentHeadsshallbegracingthisoccasionanditwillbeanimmensepridefortheArtists&Artisanstogetanawardfromthem.
EXTENSIVEPUBLICITY&PROMOTIONS–ATTRACTIVEFOOTFALLS
Megapromotionsandmarketingcampaignwillbeorganizedtoensurewideresponsefromvarioussegments.ApartfromtheregularholidaycrowdofInnovativeFilmCity,speciallydesignedAdsin
leadingnewspapers&outdoormediashallensureadditionalfootfallsfortheevents.Thisfestivaltendstoattractlocal,nationalaswellasinternationaltourists.Dailyculturalprogramswillatattract
morebuyers.
FACILITIESFORCRAFTSMEN
RentFreeexhibitionstallofstandardsizes2mtrs.X2mtrsor3mtrs.X3mtrs.withbasiclighting&2tables,fordisplay&saleofproducts&sidecovers.Anyadditionalstallspaceorfurniturewillbe
providedatadditionalcost.Suchrequirementsneedtobeinformedinadvance.
OtherFurnitureavailableatfollowingcost:
Extralighting-`500/-perday|ExtraTable-`100/-perday|Extrachair–`50/-perday|TableCloth–`20/-perday|Plugconnection–`50/-perday
Anyother ittings&arrangementscanbemadeaspertheneedsofthecraftsmenatadditionalcost.
DormitoryAccommodationwillbefreeofcost.ForanyrequirementofRoombookings,theparticipantscaninforminadvanceandthesamewillbemadeavailableatanadditionalcost.
CategoriesofRoomsavailable:
`750/-perday|`1500/-perday|`2,500/-perday|`4,500/-perday|Note:Eachroomcanaccommodate2-3people
FoodwillbeavailableatsubsidizedcostfortheCraftsmenparticipatinginthefair:
BreakfastMeal–Rs.60/-perperson|LunchMeal–Rs.100/-perperson|DinnerMealRs.80/-perperson
Ourfoodcounterswillbeopentoserveyouanyspeci icmenuordishes.
SupportStaff-InnovativeTeamwillbeallthemostpleasedtoassist&helpyoutomakeyourstayduringtheFair,comfortable.Kindlyinformusaboutyouritineraryandyourequirementsandwewill
helpyouout.
DomesticTransportation–Weareheretoreceiveyourgoodsandkeepthemsafeinourwarehousetillyouarrive.Kindlyinformusregardinganydomestictransportationneedsinadvanceandwewill
assistyou.6Security&ManpowerAssistance–24hoursroundtheclocksecuritypersonnelwillbetheretoensureutmostprotectionandsafetyofyourgoods.7CustomClearance-Facilitatingeasyin low
&out lowofgoodsbyprovidingtheadequatelicensefromIndianTradePromotionOrganization,GovernmentofIndiaEnterprise.KindlyaskfortheITPOtradelicenseforeasycustomclearanceofyour
goodsandwewillbemuchpleasedtoprovideyouacopyofthesame.8AllinfrastructuralarrangementsfortheExhibition
MedicalFacilities-therewillbeallthe irst-aidfacilitiesincludingNurse,Doctor&Ambulanceforemergencyatthevenue.
BENEFITSTOTHEPARTICIPATINGNATIONS
AccesstotheIndianMarket–IndianTourist&Buyers.
PromotionoftheirrespectiveCulture,Heritage&variousArtforms
BusinessopportunitiesfortheCraftsmen
Exhibitionoftheirproductstopotentialbuyersforexportaswellason-spotsales
Interaction&Networkingopportunitywithalltheparticipatingcountries
BENEFITSTOCRAFTSMEN
usinessopportunity
B
Sale&Exhibitionoftheirproductsfreeofcost
Findnewtradersanddealersfortheirproductsandexpansioninnewmarkets
Networkingwithpotentialbuyers,traders&touristsattheshow
Anexperienceandexposureinadifferentmarket
PotentialforfurtherCultural&TradeExchangeProgramwithdifferentcountries
CreationoffutureperformanceopportunitiesforparticipatingArtists
Employmentopportunitiesfortheparticipants–Artists,Traders&Artisans
AnopportunitytoShowcasetheTourismValueoftheircountry&attractpotentialTourist.
BENEFITSTOARTISTS
pportunitytoshowcasetheirtalenttoamulti-nationalaudience
O
ToexpresstheirculturalvaluetoIndiaandothercountries
Readymadeplatformtoperform&displaytheirperformances
Networkingforfutureprospects|Publicityandrecognition
Innovative Film City
Presents
Aftersuccessfullyorganisingthe
Handicraft&CulturalVillageformorethanthreeyears
followedbythereleaseofits irsteditionof
InternationalCraft&CultureFair-2015,
onceagainInnovativeFilmCityisproudtointroduce
itsnewseriesofGlobalCraft&CulturalFair-
Craftmarché
Firstseriesof
Craftmarché willbe
heldfrom6thMayto6thJune2015
atMetroBoulevard,M.G.Road,Bengaluru
Craftmarché willshowcaseamotleyof
handicrafts&culturalperformances
fromdifferentstatesofIndia&foreigncountriesaswell.
Apartfromtheshoppingextravaganza,itwillhave
lotsofcarnivalelementssuchasStreetPlays,Games,
FoodKiosks,Concertsetc.,
Craftmarché willoffer
Loads of fun for every one...
Craftmarché
Conceptualized&Organizedby
INNOVATIVELEISURE&ENTERTAINMENTPVT.LTD.
VenueAddress:INNOVATIVEFILMCITY,No.24&26,KIADBIndustrialArea,Bidadi,Bengaluru-562109,Karnataka,INDIA
Regd.Off.:InnovativeMultiplex,135,OuterRingRoad,VarthurHobli,MarathalliJunction,Bengaluru-560037
Phone:+918022099999|Telefax:+918022090008|Mob:+919632280000
E-mail:info@innovative ilmcity.in|www.innovative ilmcity.in|CINNo.:U92490KA20080PTC047928
ContactPersons
Narasiman-09632280124|Mailar-09632280023|Maya-09632280241|Pavithra-09632280297|Manohari-09538700666|Subramaniam-09632280123|Aleeya-09632280017