Market Research Profile Innovision in Market Research

Innovision Consulting Private Limited
Market Research Profile
Transforming Market Problems into Solutions
Innovision in Market Research
The Market Research division of Innovision Private Consulting Limited believes to provide
action oriented and meaningful marketing research services to clients. We always add value to
customer’s business, keep commitments, meet deadlines at any cost, and exceed customer’s
expectation on all key performance indicators. Our market research approach is framework
based, follows structured processes and analytical tools. Our policy is to offer clients a close
working relationship throughout all phases of a project. We always believe in ‘hands-on’
approach that enables clients to become aware about the required quality of the project.
Innovision Consulting Private Limited has a pool of market researchers who are highly
educated, well experienced, enough flexible to adopt latest trend and thoroughly motivated to
deliver work with utmost quality. The head and The Manager of Market Research team have
experience of more than 20 years and 15 years respectively. They have worked for renowned
market research companies like ACNielsen, ORG Quest Research Ltd, ORG-MARG Quest Ltd,
and MRC Mode Ltd. All of our research executives have at least bachelor degree of diverse
disciplines from reputed universities. In general, a field Supervisor has at least 6years of
experience, has completed Masters level and would have undertaken around 20 surveys. An
enumerator, in average, would have 3 years of experience and would have undertaken 10
surveys. Majority of our enumerators have completed Bachelors level or are pursuing Bachelors
Level.
Short Profile- Market Research Team
Syed Mostaq Rubbi
MBA, IBA
Head, Market Research Division
Mr. Rubbi has worked for various renowned national and
multinational companies in managerial position. He worked for
Lafarge Surma Cement Limited as Manager- Brand Marketing and
Market Research from 2008 to 2011. He served MRC-MODE Ltd and
ORG-Quest Research Limited as Market Research Consultant. He
was Deputy Manager of Customized Research of ACNielsen,
Bangladesh from 2001-2003. He had worked for GrameenPhone and
Beximco Limited also.
He carried out numerous quantitative and qualitative research
projects including customer segmentation, habit/usage & attitude
study, post launch monitoring, product test, customer satisfaction &
loyalty, concept development and test, brand equity, need
assessment, market sizing, business development services etc.
Rahid Ahmed
MDS, MBA (Executive)
Manager, Research & Analysis Division
Mr. Ahmed has extensive experience on research project
designing, questionnaire designing, report writing, marketing and
management consulting, data analyzing and report writing for adhoc survey both quantitative and qualitative in nature and retail
store data. He is expert on handling and analyzing large-scale
data including census data of urban and rural shop census
(FMCG, Lubricant, Cement, Pharmaceuticals, telephony etc). He
participates in oral presentation that summarizes the analysis of
data, interprets the findings, and provides conclusions and
recommendations for qualitative and quantitative analysis. He is
an expert in sampling for large-scale survey like retail stores audit,
nationwide opinion poll etc.
Prior to Innovision Consulting, he served at Org-Quest Research
Limited as a Manager in Analysis. His major responsibilities
includes- Business Development and Management of Research
Projects through liaise and maintain relationship with existing and
potential clients (client servicing), writing Proposals, designing
questionnaires, discussion guides, reports and presentations. He
also assisted in the development of operations and procedures for
the collecting, editing, verification and management of the
statistical data, supervise data coding, entry, cleaning and editing,
programming and data processing as per required output plan. He
also worked as a Senior Executive, Analysis in ACNielsen
Bangladesh.
Market Research Data
Collection Methods:
Quantitative
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PAPI
Desk Based Survey
Internet Based Survey
Mobile and Tablet Based Surveys
Mystery Shopping
Qualitative
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Focus Group
In-depth Interview
Key Informant Interview
Observational Survey
Ethnographic Survey
Market Research Services:
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Habit & Attitude Study
Post Launch Monitoring Study
Product Development and Rationalization Test
Market Segmentation Study
Conjoint Study
Concept, Name, & Pack Graphics Test
Tracking Studies
Customer Satisfaction Study
Opinion Poll
Communication Campaign
New Product Launching Study
Pricing Study
B2B / Industrial Study
Listeners Panel Evaluation
Mystery Shopping Survey
Shop Census (FMCG, Soft Drinks, Cement etc)
Market Sizing
Country Experience:
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Bangladesh
Clients and Partners:
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Unilever Bangladesh
Coca-Cola Far East Ltd.
Reckitt Benckiser Bangladesh Ltd.
DHL Worldwide Express
Standard Chartered Bank
Marico Bangladesh Ltd.
Johnson & Johnson Ltd.
Social Marketing Company
Lafarge Surma Cement Ltd.
Hansa Research
Voice of America
GrameenPhone
AKTEL
Bnglalink
BBC Media Action
Nestle
International Finance Corporation, Bangladesh
BBC Media Action
InterMedia
The Daily Prothom ALo
The Daily Star
BRAC Bank Limited
The City Bank Limited
The Eastern Bank Limited
The Mutual Trust Bank Limited
Innovision in Market Research
Short Profile- Market Research Team
Shahed Mohammad
Consultant, Market Research Division
Mr. Shahed has worked for various renowned national and
multinational companies in managerial position. He worked
for both Government and Private sectors. He started his
carrier from DAE under Agricultural Ministry of Bangladesh
Government. After working here for nine (09) years, he
joined Unilever, Bangladesh. During his tenure in Unilever,
he had conducted several number of Market Research
projects. He also involved in Business Development and
Quality Assurance related activities. He served ACNielsen,
MRC-MODE Ltd and ORG-Quest Research Limited as
Market Research Consultant.
He carried out numerous quantitative and qualitative
research projects including customer segmentation,
habit/usage & attitude study, post launch monitoring,
product test, customer satisfaction & loyalty, concept
development and test, brand equity, need assessment,
market sizing, business development services etc.
Corporate Membership
|| Innovision Consulting is a corporate member of
ESOMAR ||
|| ESOMAR is the essential organization for
encouraging, advancing, and elevating market
research and social research worldwide. With more
than 4,900 members from over 130 countries,
ESOMAR is promoting the value of market and
opinion research in illuminating real issues and
bringing about effective decision-making ||