Ad Creative Specs - KeyMedia Solutions

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Ad Creative Specs - KeyMedia Solutions
 Ad Specs Updated March 2015 Banner Advertising Programmatic Display Supported Ad Formats • GIF, JPEG image files • Flash files (suggested version Flash 8 or lower) • Rich media expandable – supported through third party with some limitations, please speak with your Account Manager • HTML5 -­‐ supported through third party, please speak with your Account Manager Top Performing / Recommended Ad Sizes 728 x 90 -­‐ Leaderboard 300 x 250 -­‐ Medium Rectangle 160 x 600 -­‐ Wide Skyscraper 300 x 600 -­‐ Half Page Ad Unit 320 x 50 -­‐ Mobile leaderboard 320 x 100 – Large Mobile Banner 336x280 – Large Rectangle Squares & Rectangles 240x400 480x320 120x60 250x250 580x400 125x125 259x360 600x300 180x150 300x250 200x200 336x280 Skyscrapers 120x240 120x600 160x600 300x600 Leaderboards 728x90 970x90 234x60 750x100 980x120 450x50 750x200 1024x90 468x60 720x300 480x70 930x180 Mobile 300x50 320x320 168x28 300x60 320x480 168x42 300x100 480x32 192x53 320x50 1024x768
216x36 320x80 216x54 320x160 Expandable Ads – Rich Media • Any Display ad size we support can be declared expandable, although inventory will vary based on size and direction. See recommendations below • Required Declarations include Expansion Direction(s), Expansion Action and Expandable Ad Server. Social Media Facebook and Facebook Exchange: Headline: 25 characters including spaces Body: 90 characters including spaces URL: Unlimited 1200x900 pixels image (jpg) http://fbrep.com/SMB/Facebook_Creative_Specs_One-­‐Sheeter.pdf Twitter: Promoted Tweet w/ image: 590x295 pixels, max characters: 140 Promoted Tweet w/ video: 483x274 pixels, max characters: 160 LinkedIn: Headline: 25 characters including spaces Body: 75 characters including spaces divided between two lines URL: Unlimited 50x50 pixels image (jpg or png) Search Engine Marketing Headline: 25 characters including spaces Body: 35 characters per line; 2 lines including spaces (70 total) Display URL: 35 characters including spaces Click URL: Unlimited Video Please remove all slates and countdown graphics from the video. Video Length Video has to be less than or equal to requested duration (i.e. we can bid on a 15 second request with a 10 second video.) • 15 second • 30 second • 60 Second Video Dimensions All KeyMedia hosted videos will be scaled to fit the player size on screen • 400x225 • 400x300 • 480x360 • 640x360 • 1920x800 Notes Regarding Video Dimensions: • Google only supports: 480x360, 640x360, and 1920x800. • If KeyMedia is hosting the video, we will automatically encode any 400x225 and 400x300 video ads to fit Google’s size requirements by adding letter boxes. • If you are using a 3rd party tag, you will need to use the Google approved ad formats if you want to run on Google. Supported Companion Ads Only standard image files are accepted. Flash files are not supported. • 300x250 • 300x60 Video Placement • Pre-­‐Roll (This represents majority of Programmatic Display Advertising inventory) • Mid-­‐Roll • Post-­‐Roll Recommended Aspect Ratios If KeyMedia is hosting, we will encode and automate to the correct size • 4:3 • 5:2 • 16:9 Supported File Types • mp4, flv, webm, mov, wmv, mpg, mpeg Supported File Size • Maximum is 60MB. KeyMedia will encode the video down to a workable file size (2-­‐5MB). Desktop & Mobile Video Pre-­‐Roll Requirements (300x250) • Must be 100MB or smaller •
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MOV or MP4 file formats accepted :15 or :30 sec file length Bit rate of 1 MB 24-­‐25 or 29-­‐30 frames per second 4:3 or 16:9 aspect ratio 640x360 or 480x360 resolution MP3 or AAC audio codec YouTube Requirements • Video has to be less than or equal to requested duration (15, 30, and 60 seconds) • Hosted videos will be scaled to fit the player size on screen o 400x300, 480x360, 640x360, 1920x800 o Supported file types: mp4, flv, webm, mov, wmv, mpg, mpeg o Supported file size: Min. 2-­‐5MB, Max. 60MB In-­‐Banner Requirements Your video ad will display as a static image prior to user interaction. Your opening image should adhere to the following criteria: • Must be 40K or smaller • JPEG or .GIF format (15-­‐sec animation loop) • The image will be resized for 300x250 and 300x60 display Other Specifications • Creative images must be clear, recognizable, and relevant; text appearing in the ad must be legible • Creatives cannot appear sideways or upside down Prohibited Characteristics Ads may NOT • Promote online gambling (paid, free, or gateway to paid gambling; brick and mortar gambling is acceptable) • Depict or delivering libelous, violent, tasteless, hate, defamatory, or illegal content • Portray partial or complete nudity, pornography, and/or adult themes and obscene content • Spawn pops, simulate clicks, contain malicious code, viruses, or executable files of any kind • No explicit language, no spelling mistakes, no simulated expletives (e.g., #$%!) For more information on Internet Advertising Bureau standard guidelines, click here: IAB Display Guidelines 

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