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E-Leadership conference
1. Ticketbis
Group Highlights
•
Leading secondary ticketing marketplace in Southern Europe and
Latam, currently operating 37 countries;
•
350 employees in 13 offices spread across the globe;
•
Turnover* of €53M in 2014 vs 28M in 2013 (91% growth);
•
Gross commissions* of €14M in 2014 vs 6M in 2013 (121% growth);
•
Big capacity for growth: €107M+ expected turnover in 2015 with a
parallel increase in gross commissions;
•
Ebitda positive in 2015;
*Note: Turnover represents the total value of tickets sold excluding VAT; the term gross commissions
represents the value that Ticketbis keeps after paying the seller / supplier excluding VAT
2. They have been able
to build up a global company
2011
2. They have been able
to build up a global company
2011
2012
2. They have been able
to build up a global company
2011
2012
2013
2. They have been able
to build up a global company
2011
2012
2013
2014
2. They have been able
to build up a global company
2011
2012
2013
2014
2015
3. Turnover*
Total Turnover
120
100
80
60
40
20
0
2010
2011
*Note: Numbers in million Euros; CAGR does not include 2015
2012
2013
2014
2015E
4. With
only…
€12,200,000
of capital raised
5.Thanks to a first
Class team…
FINANCE
LEGAL
•
More than 350 employees who speak more than 30 languages, from
across 30 different nationalities, with varied professional
backgrounds such as engineering, business, law, marketing,
journalism, sociology and psychology;
•
Average team age of 28;
•
A-class and experienced key management team (e.g. CTO of 10+ years
experience, several managers who previously worked in some of our
competitors, etc.).
TB
HR
IT
SELLER
BUYER
OPERATIONS
&
CUSTOMER
SERVICE
DATA
ANALYSIS
TB
MARKETING
&
CONTENT
UX
&
PRODUCT
6. With the right set of
skills…
•
Two Founders have 10 years of combined experience in investment
banking
• Huge help to raise money
• Experience in executing fast
• Good at analyzing the market and the competitors
• Finance bit of the business was covered
•
But the real success was the skill to recognize what we were
lacking and the skills to hire the right team to bring:
• Knowledge of the ticketing industry
• Online marketing experience
• E-commerce experience
•
Other skills like leadership, team management… were learned on the
job over the past 5 years
7. Recruited in a market where employees do
not have the skills needed…
•
Main e-commerce skills needed include:
• Online marketing
• Interactive design
• Data scientist
• UX specialist
• Programming skills
•
Most of this set of skills are not even offered at schools and
Universities.
•
For some like programming, even thought there is an entire 4 years
career, students come out of it with the same practical knowledge
that a non-uni graduate will get in less than 3 months
•
Our solution: Huge focus on training mainly in the first year but
also during the entire work live.
•
We are doing the job that Universities should be doing
8. To take advantage
of a unique opportunity
•
In the US, after 15 years of development, the secondary market for
tickets represents 20% of the primary market in terms of turnover
($4.5Bn vs $22Bn) with a much higher average margin (25% vs 7%);
•
In Europe the primary market moves approximately €30 Bn annually.
Although the secondary market, established in 2007, has grown
exponentially year after year, it is still well behind the 20% that
it represents in the US;
•
Ticketbis created the online secondary ticketing market in Latin
America in 2012 and in Asia in 2014. Together these create a market
opportunity similar to the one it had in Europe allowing Ticketbis
to become the first real global player in the industry.
Sources: TM Plus conference in NATB 2013 Conference
Viagogo estimates
Live Nation Investor & Analyst Day July 15, 2010
http://www.forrester.com/The+Future+Of+Online+Secondary+Ticketing/fulltext/-/E-RES44671?objectid=RES44671

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