2013 media kit toronto



2013 media kit toronto
City Continues to
grow nationally
g network
g 5
years of consecutive primetime growth means you have more loyalty
g More
expansion means you get more eyeballs
urban upscale professionals means you are marketing to the
right audience
Sources: BBM Canada, Total Canada, Sept 24-Dec 16/12, Dec 31-Apr 7/13 vs similar date year ago. Weekly Reach based on P2+, Mo-Su 2a-2a. Growth based on A25-54 AMA, Mo-Su 2a-2a. Profiles indexes to 2+ Pop’l. Urban refers to
composition of CMA’s vs EM’s in Tor/Cal/Edm/Van.
The only network that
grew across Canada
7% increase to Average Weekly reach
*Broadcast nationally in hd with exception of scn, saskatchewan
City is Better Every Day
7:00/7:30 8:008:309:009:3010:0010:30
How I Met Package Deal
+ Modern Family
2 Broke Girls
Mom The Project: Guatemala
+ Modern Family
New Girl Mindy Project Lucky 7
Modern Family
Wed + Modern Family
Super Fun Night Nashville
Parks And
Once Upon A Time In Wonderland
Crazy Ones
Thu + Modern Family
+ Modern Family
Carrie Diaries
The MiddleBack In The Game
Raising Hope (Nov) Enlisted (Nov)
SatThe Project: Guatemala (Enc Prs) Great Canadian Movie Storage Wars Meet the Family Revenge
Simulcast S
syndication +
The leader in comedy
With 3 of the top 5 comedies in Canada
2 Broke
Source: BBM Canada, Total Canada, BYTD = Sept 24-Dec 16/12, Dec 31 – April 1/13, YOY comparison to similar weeks 11/12
How I Met
Your Mother
the right audiences get
the right results
connecting you with your target markets
More than
half of City’s
is A25-34
(+49% YoY)
of advertising
than competitors
Source: BBM Canada, Total Canada, BYTD = Sept 24-Dec 16/12, Dec 31-Apr 7/13, YoY comparison to similar wks 11/12
2 Broke Girls (s-CBS)
Mondays 9 ET/PT | 30 min Comedy
Many young girls move to New York City to “make it.” Max and Caroline are
just trying to make their rent. In this fun, outrageous comedy series written
by Emmy® Award winner Michael Patrick King (Sex and the City) and whitehot stand-up comedian Whitney Cummings, two girls from very different
backgrounds – Max, poor from birth, and Caroline, born wealthy, but down
on her luck – wind up as waitresses in the same colourful Brooklyn diner
and strike up an unlikely friendship that could lead to a successful business
venture. All they need to do is come up with $250,000 in start-up expenses.
Starring Kat Dennings and Beth Behrs, 2 Broke Girls infuses the classic
comedy with something new, current and young, proving life can be fun - even
if you’re broke.
City’s #1 Comedy for 2 years running.
(National, Ind2+, A25-54, F25-54, A18-49)
Viewer Profile:
2 Broke Girls viewers skew female (52%). One of Canada’s top comedies,
this family favourite with married couples who have young children (F25-54
w/Kids <12, 126) tune in every week.
Total Canada Fall 12/Winter/Spring 13STD,
based on viewership Comp of Population
Back In The Game (s-FOX)
Fridays 9:30 ET/PT | 30 min Comedy
When Terry Gannon, a recently divorced single mother, temporarily moves
in with her estranged father, a beer-swilling former baseball player, she
reluctantly starts coaching her son’s underdog little league team and is
drawn back into the world of sports she vowed to leave behind.
Rob Cullen
TERRY JR. - Maggie Lawson TERRY “THE CANNON” Mark Cullen
GANNON SR. - James Caan
DANNY - Griffin Gluck
John Requa
DICK - Ben Koldyke Glenn Ficarra
DAVID - Cooper Roth
VANESSA - Kennedy Waite
Aaron Kaplan
Betrayal (s-ABC)
Sundays 10 ET/PT | 60 min Drama
Based on the Dutch series Overspel, Betrayal follows Sara and Jack, two
lovers caught in an affair, and an impossible situation – on opposite sides
of a murder investigation. Photographer Sara Hadley and attorney Jack
McAllister’s chance meeting leads to an instant and undeniable attraction.
Sarah’s husband, Drew, is a successful prosecutor with political aspirations, while Jack is married to Elaine, the daughter of his boss, Thacher
Karsten. When Karsten’s brother-in-law is murdered, all evidence points
to Karsten’s son, T.J. Jack, the company’s lead counsel, acts as T.J.’s
defense, but for Sara’s prosecutor husband, Drew, this is the kind of highprofile murder case that can secure his political future.
SARA HADLEY - Hannah Ware JACK MCALLISTER - Stuart Townsend THACHER KARSTEN - James Cromwell
Patty Jenkins
DREW HADLEY - Chris J. Johnson T.J. - Henry Thomas
VICTOR MCALLISTER - Braeden Lemasters
VALERIE MCALLISTER - Elizabeth McLaughlin
David Zabel
Rob Golenberg
Alon Aranya
Brooklyn Nine-Nine (s-FOX)
Tuesdays 8:30 ET/PT | 30 min Comedy
From Dan Goor and Michael Schur, the Emmy® Award-winning writers/
producers of Parks and Recreation, this single-camera comedy stars
Emmy® Award-winners Andy Samberg and Andre Braugher. Brooklyn
Nine-Nine is an ensemble comedy about what happens when a detective
who doesn’t take anything seriously gets a new “by-the-book” boss who
wants him to grow up and respect the badge.
JAKE PERALTA - Andy Samberg RAY HOLT - Andre Braugher AMY ANTIAGO - Melissa Fumero
CHARLES BOYLE - Joe Lo Truglio ROSA DIAZ - Stephanie Beatriz
GINA LINETTI - Chelsea Peretti Phil Lord
Chris Miller
Daniel. J Goor
Michael Schur
David Miner
Andy Samberg
Breakfast Television (Original)
Weekdays 5:30 - 9AM | 6 - 9AM CT
Breakfast Television is Canada’s #1
Morning Show amongst A18-49.
Viewers are LOYAL and TRUE to BT!
#1 with viewer loyalty with more minutes viewed
and more episodes watched than the competition.
From inside the studio to the streets in local communities, Breakfast Television
offers a refreshing look at the day ahead - combining the latest in local news,
weather and traffic with the biggest celebrity interviews, lifestyle trends, local
community events, and big ticket giveaways. The Breakfast Television gang
keeps audiences engaged. Plus, viewers can stay connected all day with
Breakfast Television’s video blogs at BreakfastTelevision.ca and frequent
Twitter and Facebook updates.
Available locally in Toronto, Winnipeg, Edmonton, Calgary and Vancouver and
coming soon in Montreal.
Carrie Diaries (s-CW)
Fridays 8 ET/PT | 60 min Drama | Season 2
Pulsing with the explosive energy of the unknown and the exciting urban
setting that is 1980s New York, The Carrie Diaries stars the enticing
AnnaSophia Robb as Carrie Bradshaw, an inquisitive and thoughtful teen
coming of age in the suburbs, who is beckoned by the glamorous and gritty
distant Manhattan as she maneuvers high school and asks her first questions
about sex, love and loss. Based on the novel by Candace Bushnell and
featuring a bright young cast, The Carrie Diaries - a one-hour drama from
Sex and the City writer/co-producer Amy B. Harris and Gossip Girl executive
producers Josh Schwartz and Stephanie Savage - is the origin story of how
Carrie Bradshaw - known and loved by audiences worldwide - became Carrie
Bradshaw. With hints of her burgeoning fashion sense and love for the written
word, this series is the beginning of Carrie’s affair with Manhattan. Leaving
the safe confines of the Connecticut suburbs, Carrie is drawn toward the
City - itself the most colorful of characters - and its influence on her eclectic
style and self-confidence will be paramount as she finds her way in the world,
navigating friendships, family, identities and love.
Vivid, vibrant, romantic, relatable and utterly exciting, much like New York City
itself, it’s The Carrie Diaries. See where it all began.
Cityline (Original)
Weekdays 9AM
Canada LOVES Cityline!
Cityline is the #1 lifestyle show with viewer loyalty.
Viewers spend more time watching Cityline and
watch more episodes than its competitors.
Cityline, currently in its 29th year, is the longest running and most successful
daytime show for women in Canadian history. Hosted by Tracy Moore, Cityline
engages, entertains and informs viewers across Canada with its unique
live format and daily themed approach, making it Canada’s top source for
the latest in home decor, food, fashion, health and beauty. Complementing
Cityline’s themed programming is a full roster of more than 50 trusted
and loved guest experts including , home design expert Brian Gluckstein,
parenting expert Nanny Robina, professional food economist Mairlyn Smith,
and resident “foodies” chefs Michael Bonacini, Jason Parsons and Massimo
Cityline airs weekdays 9am and streams LIVE daily across all multiscreens
(web, iPhone, and iPad) and at Cityline.ca. @Cityline.ca and @tracycityline
Source: BBM Canada
Profile: Total Canada Fall12/Winter/Spring13STD,
based on viewership Comp% of Population
Toronto | 5, 6 & 11 Weekdays | 6 & 11 Weekends
Out of the newsroom and on the streets, CityNews is everywhere and
dedicated to covering the local news stories and events that shape Toronto
and the surrounding GTA seven days a week.
From Monday to Friday, starting with CityNews at Five, leading into City’s local
supper-hour newscast CityNews at Six, with veteran anchor Gord Martineau
and ending the day with late evening newscast CityNews Tonight at 11pm
with anchor Roger Petersen. CityNews Weekend continues the momentum
with 6pm & 11pm newscasts. CityNews streams live at CityNews.ca and via
the CityNews App. First news program in Toronto to launch local news mobile
CMA Awards (s-ABC)
November 6, 2013 8 ET/PT | 3 Hour Live Event
Each November, America’s music takes centre stage with the CMA
Awards. The CMA Awards feature live performances from country
music’s top talent, unique collaborations, and highly coveted awards
presentations in 12 categories.
CMA Country Christmas
TBC | 2 Hour Special
CMA Country
The magic of the holiday is captured in the enchanting CMA Country
Christmas. In the two-hour broadcast, more than a dozen stars perform
their favourite classic and original Christmas music, and share family
memories and holiday traditions. The 2014 special marks the fourth year
for this already beloved holiday special.
The Crazy Ones (s-NBC)
Thursdays 9 ET/PT | 30 min Comedy
A single-camera, half-hour comedy set in the world of advertising, The
Crazy Ones revolves around the dynamics between a father, played by
Academy Award®-winner Robin Williams, and his daughter, played by
Emmy® Award-winner Sarah Michelle Gellar.
SIMON ROBERTS - Robin Williams David E. Kelley
LAUREN SLOTSKY - Amanda Setton
Jason Winer
Dean Lorey
Bill D’Elia
John Montgomery
Mark Teitelbaum
Dads (s-FOX)
Tuesdays 8 ET/PT | 30 min Comedy
New live-action, multi-camera comedy from Emmy® Award-winner Seth
MacFarlane, Alec Sulkin, and Wellesley Wild, the creatively outrageous
team behind Ted and FOX’s Family Guy, stars Emmy® Award-winner Seth
Green and Emmy® Award-nominee Giovanni Ribisi as two successful
guys – and childhood best friends – whose lives get turned upside down
when their pain-in-the-neck patriarchs (Martin Mull and Academy Award®and Emmy® Award-nominee Peter Riegert) move in.
WARNER - Giovanni Ribisi Seth MacFarlane
ELI - Seth Green Alec Sulkin
VERONICA - Brenda Song Wellesley Wild
CAMILLA - Vanessa Lachey
CRAWFORD - Marin Mull
DAVID - Peter Riegert
EDNA - Tonita Castro
Enlisted (s-FOX)
Fridays 9:30 ET/PT | 30 min Comedy | Starts November
Enlisted is an irreverent and heartfelt military-set, single-camera, family
comedy starring Geoff Stults that follows three brothers and the group of
misfits who surround them as they get reacquainted on a small Florida
Army base.
PETE HILL - Geoff Stults DERRICK HILL - Chris Lowell RANDY HILL - Parker Young SGT. MAJ. CODY - Keith David
SGT. JILL PEREZ - Angelique Cabral Phil Traill
Mike Royce
Kevin Biegel
Grammy Awards (s-CBS)
January 26, 7 ET/PT
Bringing together thousands of music industry creative and technical
professionals from all over the world, the GRAMMY Awards® are the
recording industry’s most prestigious honour. Recognizing excellence in
the recording arts and sciences, the GRAMMY Awards® are presented
annually by The Recording Academy. The 56th Annual GRAMMY
Awards® will broadcast from the STAPLES Center in Los Angeles.
How I Met Your Mother (s-CBS)
Mondays 8 ET/PT | 30 min Comedy
How I Met Your Mother is a comedy about Ted and how he fell in love. It all
started when Ted’s best friend, Marshall, dropped the bombshell that he was
going to propose to his long-time girlfriend, and now wife, Lily, a kindergarten
teacher. At that moment, Ted realized that he had better get a move on
too if he hopes to find true love. Helping him in his quest is Barney, a friend
with outrageous opinions, a penchant for suits and a foolproof way to meet
women. When Ted met Robin, it was love at first sight; but when things didn’t
work out, Ted realized destiny must have something else in store. The series is
narrated through flashbacks from the future.
With a 7% audience increase this season
(National, A25-54), more and more Canadians
are interested.
Viewer Profile:
Adult 18-49 (index 145) viewers relate to the How I Met Your Mother gang.
Viewers are equally male(49%) and female(51%), have university educations, with white collar, senior positions and high household incomes
($125K+,135). They have young children and balance paying the mortgage with saving for retirement.
They are socially connected and use their mobile phone frequently.
Total Canada Fall 12/Winter/Spring 13STD,
based on viewership Comp of Population
Lucky 7 (s-ABC)
Tuesdays 10 ET/PT | 60 min Drama
Every day across the country, Americans imagine what it would be like to
strike it rich. In Queens, New York, a group of seven gas station employees have been chipping into a lottery pool for months, hoping – but
never thinking – they’d actually win. Two of the employees hatch a plan
to make some quick cash, but the plan goes south. If only they’d waited,
they’d find they were about to hit the jackpot – $45 million.
MATT - Matt Long NICKY KORZAK - Stephen Louis Grush SAMIRA RAJPUR - Summer Bishil
DENISE - Lorraine Bruce MARY - Christine Evangelista
LEANNE - Anastasia Phillips
ANTONIO - Luis Antonio Ramos
Jason Richman
David Zabel
BOB HARRIS - Isiah Whitlock Jr.
Steven Spielberg
Kay Mellor
Justin Falvey
Darryl Frank
Paul McGuigan
Meet The Family (Original)
Sundays 8:30 ET/PT | 60 Minute Reality Series
Everybody has to meet their partner’s parents at some point, but it’s not
always being filmed by 30 hidden cameras, and the family aren’t a cast of
actors playing extreme family members!
Meet The
One real-life “new” couple, one tough challenge: for a partner to survive
the experience of meeting the family. A scary challenge at the best of
times – made ten times harder by our production team – this “family”
are actors and they are going to make this experience as uncomfortable
and embarrassing as possible. If the new partner sticks around for long
enough and successfully completes every “endurance challenge,” he or
she will win a luxury holiday for the couple.
WRITERS Derek Harvie
Ron Sparks
Mark Doyle
The Middle (s-FOX)
Fridays 9 ET/PT | 30 min Comedy
Patricia Heaton stars as Frankie Heck in this warm and witty single-camera
comedy about raising a family and lowering your expectations. Middle-aged,
middle class and living in the middle of the country, Frankie Heck is a harried
wife and working mother of three who uses her wry wit and sense of humor to
try to get her family through each day. Frankie’s unflappable husband, Mike,
is a manager at the local quarry and her sardonic partner in the daily grind
that is raising their average - yes, most definitely average family. In between
trying to get to work on time and picking up fast food dinners eaten in front
of the TV, Frankie and Mike raise their kids with love and solid Midwestern
practicality. Axl is the oldest, a teenage jock who somehow managed to get
into college on a football scholarship. Then there’s Sue, their extraordinarily
ordinary and eternally optimistic teen daughter who always seems to fall short
at just about everything she tries; Although now that she’s in high school, she
has high hopes that things are turning around. Finally, there’s Brick, their quirky
sixth-grader, who can’t stop reading or whispering to himself. Through all the
madness shines a loving family - and together, they’re putting The Middle on
the map.
The Middle is a great fit for younger audiences,
A18-34 viewing is up 11% for this Wednesday
night comedy (National AMA YOY)
Viewer Profile:
The Middle viewers could be neighbours with the Heck family. They tend
to be adults 25-54 and with a female skew. Viewers are home owners,
with a household income of $125k+, working in white collar middle management positions.
Total Canada Fall 12/Winter/Spring 13STD,
based on viewership Comp of Population
The Million Second Quiz (s-NBC)
Evenings 8 ET/PT | 10-Part, 60-Minute Reality Competition | starts Sept 9
The Million Second Quiz is a state-of-the-art, electrifying, new live
competition where contestants test the limits of their knowledge,
endurance, and will to win as they battle each other in intense bouts of
trivia for 12 consecutive days and nights. Live from a gigantic hourglassshaped structure in the heart of Manhattan, NY, this setting will also serve
as the living quarters of the reigning champions – the four players who
have remained in the game the longest. The show will be the first fully
convergent television experience, where viewers will be able to play along
at home in real time and sync to the live prime-time broadcast. When the
million seconds draw to a close, the champions will battle it out, and the
ultimate winner could claim an unprecedented cash prize of up to $10
Eli Holzman
David Hurwitz
The Mindy Project (s-FOX)
Tuesdays 9:30 ET/PT | 30 min Comedy
The Mindy Project is a comedy from Emmy Award®-nominated writer/producer
and New York Times best-selling author Mindy Kaling that follows a woman
who, despite having a successful career, desperately needs to break bad
habits in her personal life. Funny, impatient and politically incorrect, Mindy
Lahiri is a skilled OB/GYN who can quote every romantic comedy starring
Meg Ryan. Mindy is determined to be more punctual, spend less money,
lose weight and read more books – all in pursuit of becoming a well-rounded
perfect woman… who can meet and date the perfect guy. Only time will tell if
she gets her romantic comedy ending.
In its time slot, The Mindy Project won A18-34
Viewer Profile:
Mindy Project viewers are more likely to be females 18-49. Viewers tend to
be young, single, well educated and professionals. They catch the latest
movie at the theatre and are more likely to take part in aerobics, yoga and
pilates. They are strong users of social networks and own the latest smart
Total Canada Fall 12/Winter/Spring 13STD,
based on viewership Comp of Population
Modern Family (s-ABC)
Wednesdays 9 ET/PT | 30 min Comedy | Season 5
Syndicated weekdays 7p-8p ET/PT
The laughs and awards just keep coming for ABC’s multi-Emmy-winning
Modern Family! Phil Dunphy is a loving husband/devoted dad who dreams
big while making the most out of the little things in life. Claire is his grounded,
responsible, regimented (but in a good way) wife. These two are the perfect
mix when it comes to raising their three way-different kids. Haley is the
independent, eye-rolling teen. Middle sister Alex is wise beyond her years. Little
brother Luke, well, isn’t. At least, that’s what he’d like you to think.
Claire’s gruff, no-nonsense dad, Jay Pritchett, married a much younger
Colombian beauty named Gloria. Her passion for life has rubbed off on her
young son Manny, who marches to the beat of his own drum, usually in a
burgundy dinner jacket. Jay has done the parent thing with his two adult kids
and is currently enjoying Round 2 as dad to Manny. Round 3 just delivered a
new baby boy for Gloria and Jay to keep the parenting challenges coming.
Jay’s lawyer son, Mitchell, embraced a major life change when he and his
carefree, trophy wife partner, Cameron, adopted their super-cute Vietnamese
baby, Lily. Fortunately, they have the loving support of their extended, eclectic,
funny family to keeping them going strong.
Modern Family is a Top 5 comedy in Canada
and #1 program between 9pm-10pm across
all major demos
Viewer Profile:
Modern Family viewers are Adults 25-54 with a female skew. Viewers are
urban, well educated, likely to be Senior Managers or Executive Professionals
with a high household income($125K+, 149). These modern families (F25-54
with kids<12, 130) own their own home and recently purchased a vehicle.
They are heavy internet users and likely to be on social media sites.
Total Canada Fall 12/Winter/Spring 13STD,
based on viewership Comp of Population
Mom (s-CBS)
Mondays 9:30 ET/PT | 30 min Comedy
Anna Faris and Emmy® Award-winner Allison Janney star in a new comedy
from Chuck Lorre. Anna Faris plays Christy, a single mom whose newly found
sobriety has given her the ability to see her life clearly – and she does not
like the view. Now, she must try to untangle years of reckless decisions in
order to make a better life for her and her kids – but she discovers that just
because you want to be a better person, doesn’t mean it’s going to be easy.
Everywhere she looks there are challenges: she is trying to stop drinking
in wine country; have a healthy romance with her unavailable boss; raise
her young son to be a good man despite his father’s influence; convince
her troubled teenage daughter to make better choices than she did; and –
perhaps the most difficult task – forgive her estranged mother, Bonnie, for not
giving her any of the tools she needed to handle life in the first place.
CHRISTY - Anna Faris Chuck Lorre
BONNIE - Allison Janney Eddie Gorodetsky
BAXTER - Matt Jones Gemma Baker
GABRIEL - Nathan Corddry
LUKE - Spencer Daniels
VIOLET - Sadie Calvano
RUDY - French Stewart ROSCOE - Blake Garrett Rosenthal
Nashville (s-ABC)
Wednesdays 10 ET/PT | 60 min Drama | Season 2
Set against the backdrop of Nashville’s thriving contemporary music
scene and political world, executive producers Callie Khouri and RJ
Cutler take you inside the cutthroat world of country music, family, and
politics – from the concert tours to the romantic entanglements, to the
halls of power, and old demons that threaten to derail a career.
RAYNA JAMES - Connie Britton JULIETTE BARNES - Hayden Panettiere DEACON CLAYBOURNE - Charles Esten
SCARLETT O’CONNOR - Clare Bowen LAMAR WYATT - Powers Boothe
TEDDY CONRAD - Eric Close AVERY BARKLEY - Johnathan Jackson
GUNNAR SCOTT - Sam Palladio
Callie Khouri
R.J. Cutler
Dee Johnson
Steve Buchanan
New Girl (s-FOX)
Tuesdays 9 ET/PT | 30 min Comedy
New Girl returns with all-new misadventures of a hip, young schoolteacher,
her three male roommates and her beautiful best friend. Taking a modern look
at friendship and romance, the hit ensemble comedy already has garnered
Golden Globe nominations for Best Television Series - Comedy or Musical
and Best Performance by an Actress in a Television Series - Comedy or
Musical (Zooey Deschanel), as well as a Writers Guild Award nomination for
Outstanding Achievement in Television.
Top 10 comedy New Girl grew 9%
Nationally in A18-34
Viewer Profile:
Women 18-49 follow the misadventures of hip young schoolteacher
Jess and her three male roommates. They tend to be young, single, well
educated and professionals. They love to travel and keep up with fashion
Total Canada Fall 12/Winter/Spring 13STD,
based on viewership Comp of Population
Once Upon A Time In
Wonderland (s-ABC)
Thursdays 8 ET/PT | 60 min Drama
In Victorian England, the young and beautiful Alice tells a tale of a strange
new land that exists on the other side of a rabbit hole. An invisible cat, a
hookah-smoking caterpillar, and playing cards that talk are just some of
the fantastic things she’s seen during this impossible adventure. Surely
this troubled girl must be insane, and her doctors aim to cure her with a
treatment that will make her forget everything. Alice seems ready to put it
all behind her. But deep down, Alice knows this world is real and, just in
the nick of time, the sardonic Knave of Hearts and the irrepressible White
Rabbit arrive to save her from a doomed fate.
ALICE - Sophie Lowe CYRUS - Peter Gadiot QUEEN OF HEARTS - Emma Rigby
KNAVE OF HEARTS - Michael Socha Edward Kitsis
Adam Horowitz
WHITE RABBIT - Powers Boothe
Ralph Hemecker
Steve Pearlman
Zach Estrin
Package Deal (Original)
Mondays 8:30 ET/PT | 30 min Comedy
Package Deal is the story of three overly close brothers and the woman who
comes between them. Danny is the smart, good looking, and successful
lawyer brother; Sheldon is the stubborn, politically incorrect, and bossy
salesman older brother; and Ryan is the sensitive, slightly metrosexual, and
former house-husband brother. Sharing more than just a last name, they are
overly involved in each other’s lives – until Kim, a beautiful, smart, and funny
woman, begins dating Danny and finally cuts his umbilical cord from his
DANNY - Randal Edwards KIM - Julia Voth RYAN - Jay Malone
SHELDON - Harland Williams
Andrew Orenstein
Claire Freeland
The Project Guatemala
(OLN Original Series)
Mondays 10 ET/PT | 60 min Reality Competition
Hosted by ultra-marathon runner and adventurer Ray Zahab, The Project
follows nine privileged young adults who believe they’ve been selected
for a reality adventure in an exotic location. However, when they arrive at
their destination in Tecpan, Guatemala, they quickly learn what they’ll be
doing has little to do with sand, surf, and luxury. Instead, they are enlisted
to give back and help a local Guatemalan charity organization build a
structure for The Project Somos Children’s Village.
HOST - Ray Zahab Claire Freeland
Raising Hope (s-FOX)
Fridays 9 ET/PT | 30 min Comedy | Starts November
At 23, Jimmy unexpectedly became a single parent. Now his life’s goal is to
be the world’s best dad. Jimmy’s parents, Virgina and Burt, who had Jimmy
at the tender age of 15, don’t mind being back in the baby game. They made
mistakes with Jimmy, but now with their granddaughter, they finally have the
opportunity to get everything right. The Chances live with Jimmy’s erratic
great-grandmother, Maw Maw. Once the rock of the family, Maw Maw’s
eccentricities now force everyone to stay on their toes. In her mind, the house
is infested with mongooses, she’s cheating on her dead husband and it just
might be World War II.
Jimmy works at Howdy’s Supermarket, which gives him a good excuse to
spend more time with his long sought-after girlfriend, Sabrina, a sardonic
checkout clerk who has become a constant in the Chance family. Jimmy and
Sabrina report to supermarket manager Barney, whose quirky attempts at
boosting employee morale keep them on their toes.
Source: BBM Canada
Profile: Total Canada Fall12/Winter/Spring13STD,
based on viewership Comp% of Population
Revenge (s-ABC)
Sundays 9 ET/PT | 60 min Drama | Season 3
Emily Thorne seems to be a friendly “girl next door,” whose charm allows her
access to the restricted circles of Hamptons’ high society. But Emily Thorne
is anything but what she seems. When Emily was nine-years-old, her father
was framed for a crime by the Hamptons’ neighbors he trusted, and was
sentenced to life in prison. Now, Emily returns under an assumed identity
with one endgame -REVENGE - and plans to destroy the lives of her sworn
enemies. Emily’s goal is unwavering but when her past begins to catch up with
her, her true heart may get caught in the crossfire.
Revenge is sweet on Sunday nights, F25-54,
audiences are up 4% YOY.
Viewer Profile:
Women 25-54 love to get Revenge on Sunday nights. Viewers are married,
university educated, white collar managers and executives who tend to be the
principal grocery shopper in their household. They enjoy fine dining restaurants,
winning at the casino, vacations overseas and use their smart phones for
Total Canada Fall 12/Winter/Spring 13STD,
based on viewership Comp of Population
Revolution (s-NBC)
Wednesdays 8 ET/PT | 60 min Drama | Season 2
What would you do without it all? In this epic adventure from J.J. Abrams’
Bad Robot Productions and “Supernatural’s” Eric Kripke, a family struggles to
reunite. A drama with sweeping scope and intimate focus, “Revolution” is also
about family - both the family you’re born into and the family you choose. This
is a swashbuckling journey of hope and rebirth seen through the eyes of one
strong-willed young woman.
City’s #1 New Fall Show of the season
Top 20 drama nationally
#1 in Toronto amongst A18-34
Viewer Profile:
Viewers are married, university educated, upscale affluent viewers (HHI
$125K+) with young children at home. They tend to take international
business trips and are heavy mobile phone users. The love to join their
friends at the pub and attend sporting events.
Total Canada Fall 12/Winter/Spring 13STD,
based on viewership Comp of Population
Scandal (s-ABC)
Thursdays 10 ET/PT | 60 min Drama
Everyone has a secret... and Olivia Pope has dedicated her life to protecting
and defending the public images of the nation’s elite and keeping those
secrets under wraps. Revered and feared at the same time, Olivia, a former
media consultant to the President of the United States, left the White House
to open her own prominent crisis management firm. She is hoping to start
a new chapter in her life - both professionally and personally - but she can’t
seem to completely cut ties with her past. Slowly it becomes apparent that her
dysfunctional staff, who specialize in fixing other people’s lives, can’t quite fix
the ones closest at hand - their own.
7% audience growth in Toronto throughout
the season. (A18-34, Winter/Spring vs. Fall)
Viewer Profile:
F25-54 enjoy each weeks intriguing crisis solving storyline. Viewer are
married, Senior Managers or Executive Professionals and travel frequently
on business. Scandal fans have high household income ($100k+,120),
and are home owners who are likely to drive a luxury vehicle to work everyday. They enjoy fine dining and keep in touch with their loved ones on
their smart phones.
Total Canada Fall 12/Winter/Spring 13STD,
based on viewership Comp of Population
The Sound of Music (s-NBC)
December 5, 8 ET/PT | 3-Hour Special
A live broadcast of The Sound of Music, based on the original Broadway
musical, takes place in pre-World War II Austria and profiles the romantic
true story of Maria von Trapp, an aspiring nun who leaves the Abbey to
become governess for the widower Captain von Trapp’s seven children.
Maria finds herself falling in love with her employer and questioning her
religious calling. The Broadway musical premiered in 1959, where it broke
box-office records and won the Tony Award® for Best Musical. Today it is
an evergreen classic – as popular in opera houses and outdoor amphitheaters as it is in high school auditoriums. The Sound of Music features
a libretto by Howard Lindsay and Russel Crouse, and score by Richard
Rodgers (music) and Oscar Hammerstein II (lyrics).
CAST MARIA - Carrie Underwood
Super Fun Night (s-ABC)
Wednesdays 9:30 ET/PT | 30 min Comedy
Starring popular Australian comedian Rebel Wilson, Super Fun Night is
a new half-hour, single-camera comedy series that follows three nerdy
female friends in their mid-to-late 20s on their “funcomfortable” quest to
have fun every Friday night – even if it kills them. Kimmie, Helen-Alice,
and Marika have been best friends for 13 years, united by a love for warrior princesses, rock parties (with actual rocks), and fantasizing about one
day having a boyfriend.
KIMMIE - Rebel Wilson HELEN-ALICE - Liza Lapira MARIKA - Lauren Ash FELICITY - Kelen Coleman
RICHARD - Kevin Bishop JASON - Alan Ritchson
JAZMINE - Ashley Tisdale
John Riggi
Conan O’Brien
David Kissinger
Jeff Ross
Sales Contacts
National Sales
Eastern Canada
Revenue Management
Mitch Dent
Executive Vice-President, Sales
Tel: 416-764-6801
[email protected]
Marco Mezzaluna
Director, Eastern Canada Sales
Tel: 514-734-7355
Ben Lucas
Sales Supervisor, Citytv Winnipeg
Tel: 204-934-8021
[email protected]
Derek Myers
Director, Revenue Planning
Tel: 416-764-6773
[email protected]
Insights & Research
Rob Cowie
President, RND Media Sales
Tel: 732-303-7489
[email protected]
Indivar Kushari
Director, Customer Insights
Tel: 416-764-1638
[email protected]
Michael Cansick
Director, National Sales
Tel: 416-764-6813
[email protected]
Rob Groen
Director, Marketing Solutions
Conventional Television
Tel: 416-764-6814
[email protected]
Sandro Belfiglio
General Sales Manager
Conventional Television
Tel: 416-935-8353
[email protected]
British Columbia
Bruce Hamlin
Vice-President, Western Canada Sales
Tel: 416.764.6815
[email protected]
Paul Williams
Calgary Market Manager,
Sales & Administration
Tel: 403.508.3331
[email protected]
Digital Sales
For more visit RogersMedia.com
Nicole Stothard
Manager, Digital Solutions
Tel: 416-764-6888
[email protected]
David Humen
Edmonton Market Manager,
Sales & Administration
Tel: 780-412-2805
[email protected]

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