Premiumisation and Luxury

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Transcription

Premiumisation and Luxury
BREAK-OUT SESSION
PREMIUMISATION AND LUXURY
MIRANDA
DICKSON
CONOR
MCQUAID
THIBAUT
DE POUTIER
TAREEF
SHAWA
STéPHANIE
DURROUX
YVES
SCHLADENHAUFEN
Trade Marketing
Director
Absolut Elyx
Global Busine
Development
Director
Executive VP
On-Trade
& Luxury
Development
Luxury & CRM
Director
Director of
Strategy
& Development
Martell, Mumm
Perrier-Jouët
Innovation
and
Portfolio
Strategy
Director
CAPTURING OUR
ENTREPRENEURIAL SPIRIT
THROUGH PREMIUMISED
INNOVATION
INNOVATIVE PREMIUMISATION
KEY INITIATIVES
MOVIE INTRO SLIDE
PR AMPLIFICATION
OF THE ELYX HOUSE
OVER 15 MAJOR FEATURES ON
THE ELYX HOUSE - MANY OF
WHICH INCLUDE A 15 OR 20
IMAGE SLIDE SHOW GENERATING OVER 30MM+
IMPRESSIONS TO DATE
OVER 248 ADDITIONAL NEWS
ARTICLES IN REUTERS, DOW
JONES - MARKET WATCH,
BOSTON.COM, CHICAGO
BUSINESS JOURNAL, LOS
ANGELES BUSINESS JOURNAL
AND MANY OTHERS
ADDITIONAL FEATURES COMING
UP ON CNN, FORBES, THE
RESIDENT AMONGST OTHERS

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