Quess Brand Guidelines

Transcription

Quess Corp Limited
Brand
Guidelines
This identity is the face of the brand. Its minimalistic,
sophisticated nature is the brand’s signature style. The logo is a
reminder of why the brand exists. It is sacrosanct. These
guidelines have been put together with great care. They help to
represent the identity in its correct form, across mediums.
Should you have any difficulty or doubt adhering to the guidelines
governing the logo usage, please contact the Corporate Communications
Team at Quess House and we will be happy to help.
Quess House
3/3/2, Bellandur Gate, Sarjapur Road, Bangalore - 560038
[email protected]
+91 80 6105 6459 / 6104 6473
Quess Corporate Identity & Brand Standard Manual
Overview
Quess Corp Limited is India’s leading diversified
business services company organized under four
verticals:
• Global Technology Solutions
• Industrial Asset Management
• Integrated Facility Management
• People & Service
An INR 2,500 crore revenue business with more
than 90,000 employees, Quess has attracted
investment from USD 36+ billion – Canadian
Multinational, Fairfax Financial Holding Group.
Headquartered in Bangalore, Quess has 33
company run offices across 22 cities in
8 countries including North America,
Middle East and South-East Asia.
Story
Look around you.
There are people.
And things made by people.
Groundbreaking inventions.
They are part of our everyday.
We can’t imagine a world without them.
All made possible because
someone envisioned a solution.
Because someone took on a quest
to find the answer.
So here we are, Quess.
Driving the brand is the symbol
for mankind's passion for progress.
The means of discovery of new frontiers.
The catalyst for creation of new markets.
The oldest carrier of multitudes.
Indispensable even today.
The backbone of attack and defence strategies.
The conqueror of untamed waters.
“A Mari Usque Ad Mare"
"From Sea to Sea"
The strong, the steadfast, the ever moving,
SHIP.
Vision
•
To be a global company that provides
world-class customer experience
while continuously working towards
creating better lives.
Purpose
We delight our customers. By focusing relentlessly on
execution and adding value to their businesses
We deliver superior returns. To shareholders by being
the business service partner of choice to companies
We inspire people to do their best. Offer opportunities
for personal development and enable them to realize
their full potential
We establish trust and build relationships. With all our
stakeholders - customers, employees, partners and
shareholders. Keeping integrity at the core of
who we are.
Values
People-Centricity:
People are and will always be our strength and our
competitive advantage. We provide opportunities for our
people to continually grow and make lives better.
Customer Focus:
We are organised around the customer. From
understanding the needs behind a specific requirement to
making sure it is implemented and delivered on time.
Growth:
This is the basis of our success. Growth comes from identifying
key opportunities, making the right investments and fostering the spirit of
entrepreneurship within the company.
Agility:
Operational agility is our competitive advantage. We must hone the ability to
respond to change, identify opportunities, drive productivity and
focus on getting things done.
Excellence in Execution:
By virtue of our service offerings, we challenge ourselves to execute
flawlessly and to consistently deliver the highest quality
of service to our clients.
Leadership:
We are consistent in our pursuit of world-class leadership in
every aspect of our business. From developing our team leadership skills at
every level including management to the way we execute, deliver and partner
with our customers.
Integrity:
We are committed to the highest standards of ethics and integrity.
As we discharge our responsibilities, we do what is right and not what is easy.
Contents
Logo - 6
Reverse
Vertical
Black and White
Minimum Size
Exclusion Zone
Dos and Don’ts
Reverse
Vertical
Black and White
Minimum Size
Exclusion Zone
Dos and Don’ts
Brand Colours - 10
Typography - 11
Imagery - 12
Illustration - 12
Layout - 13
Grid
Organisation - 16
Structure
Stationery - 17
For Divisions and Subsidiaries
Business cards
Letterheads
Envelope
Collaterals - 23
For Divisions and Subsidiaries
Identity Card
PPT Template
Email signature
Corporate Gifts - 28
Logo
This is the standard
logo unit for all
communication.
The logo has two
elements: a logomark
and a logotype.
The logomark
represents the hull of
a ship, making waves,
forging ahead. The
type has been custom
cut to create a unique
logotype for Quess.
Do not try to recreate
the logo. Use the unit
from the master
artwork file.
Reverse
When the background
takes on the brand colour
blue, the logo is
represented in white.
Vertical
When the canvas is taller,
the vertically stacked logo
may be used.
6
Logo
Symmetry
7
Logo
Black and White
In case of embossing,
engraving, etching
and in situations
where colour cannot
be added, the black
and white logo version
is permitted.
Minimum size
To ensure that the subtle
details of the logo are
always reproduced clearly,
do not go lower than the
minimum sizes specified.
Re-sizing should be done
only by proportionately
scaling the vector artwork.
2.5 cm
1.3 cm
Exclusion zone
A minimum clear space
helps highlight the logo,
giving it greater
prominence. A clearly
defined exclusion zone
should, therefore, always
be maintained around
the logo. This is
calculated by using the
letter‘Q’ of the Quess
logotype around the logo
as illustrated here.
Ensure that it is never
compromised by any
graphic, text or imagery.
8
Logo
Dos
The logo is used only
against a white background.
The logo is reversed when
the background takes on
the brand colour.
The logo is reversed when
placed on an image, provided
the image has a tint of the
brand’s blue colour.
Don’ts
Do not try to recreate the
logo for any reason.
Always use the unit from
the master artwork file.
Do not tilt
Do not change the colour
Do not shrink
Do not rearrange
the logo elements
Do not use any effects
Do not add gradients
Do not add any shadows
Do not interchange the transparent and opaque sections of
the logomark
The proportion of the
logotype with respect to
the logomark cannot
change.
The logotype can never be
used without the
logomark and vice versa.
9
Brand Colours
Copper Sulphate
Blue
Resembling brilliant blue
skies and crisp, fresh
atmosphere, this colour is
rare and mesmerising. It
creates a pleasant
environment, which
immediately puts one at
ease. Calmness fosters
trust. Which begets loyalty.
Pantone 313c
R-00, G-156, B-206
C-100, M-00, Y-15, K-00
This magnificent blue is a
positive colour and a mark
of progress. It is indicative
of the universe and its
extraordinary scale. The
multi-dimensional copper
sulphate crystals are
symbolic of the brand’s drive
for multi-faceted growth.
Steel Grey
This colour is representative
of maturity. With age comes
experience, which sharpens
wisdom. Maturity brings
stability to any situation. Just
like the colour grey
stabilises strong hues.
Making the colour indicative
of steadfastness.
Pantone Cool Grey 10C
R-106, G-110, B-115
C-10, M-00, Y-00, K-75
This solid colour conjures
composure and evokes the
thought of a trustworthy and
responsible friend.
10
Typography
Comercially
Printed Meterial
As a serif font, it projects
the seriousness of the
brand. Its weight values
make it highly effective for
display applications
including packaging,
advertising and headlines.
For headlines
Linotype
Centennial
Light-Italic
Roman-Italic
Bold-Italic
This font is to be used for
body copy. It is preferred
because of its legibility in
smaller sizes and the way it
complements the logotype.
For body copy
Sapient Sans
Regular-Italic
Medium-Italic
Bold-Italic
Office Typeface
Cambria is the serif font
selected for headlines for
internally produced
communications.
For headlines
Cambria
Regular
Bold
Arial has been selected as
an alternative sans serif
typeface for internally
produced communications
for its clarity and wide
availability. Arial should
therefore be used for items
such as emails, letters etc.
For body copy
Arial
Regular
Bold
11
Imagery
The imagery needs to
capture the main essence
of the vision and mission
of Quess. The images used
need to showcase
professional, skilled
individuals eager to connect
and help their business
grow. The image style gives
a direct message, which
states,“We are here to
do business.”
The images should
preferably have a blue and
grey tone. If an image is
multicoloured then multiply
copper sulphate blue to it.
Illustration
Similar to the treatment of
the logomark, the icons and
illustrations should be
minimalistic, flat and bold.
They should be represented
in brand colours only.
12
Layout
We have three styles for
laying out communication
1
2
Style #1 and #2 are to be
used for content heavy
communucation material,
such as Flyers,
Advertisements, etc.
LOREM
IPSUM
DOLOR
LOREM
IPSUM
DOLOR
Lorem ipsum
dolor sit amet
Lorem ipsum
dolor sit amet
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt.consectetur adipiscing
elit, sed do eiusmod tempor incididunt.consectetur adipiscing elit, sed do eiusmod tempor incididunt.
3
When content is less and
imagery needs to be given
more prominence, use
style #3. E.g. Coverpage,
captioned images.
Lorem ipsum
dolor sit amet
Graphic Element
Owing to the minimal look
and feel of the brand, a line
is introduced to balance
the layout. The thickness
of the line is same as the
thickness of the waves in
the logomark.
X
13
Layout
Grid
Vertical Grid for
A3 and A4 sizes.
In the grid, the logo is the
base. Divide the width of the
page by 3. That becomes the
width of the logo on the layout.
The corresponding height of
the logo becomes the height
for the each box of the grid.
Using the Q of Quess,
measure the margin around
the borders. No headline or
body copy should surpass
the margin. Only images,
background and type
treated as image can bleed.
Place a short headline here
For longer headlines use
this space.
The exclusion zone of the logo
defines the height of the page
where no content can be placed.
LOREM
IPSUM
DOLOR
The blue line remains
inside the margin.
Lorem ipsum
dolor sit amet
All text must be left aligned
14
Layout
1:2 Vertical Grid
For this grid divide the
width of the page by 2. That
becomes the width of the
logo on the layout. The
corresponding height of the
logo becomes the height for
the each box of the grid.
LOREM
IPSUM
DOLOR
Lorem
ipsum dolor
Lorem ipsum dolor sit amet, consectetur adipiscing elit,
sed do eiusmod tempor incididunt ut labore et dolore
magna
Aliqua. Ut enim ad minim veniam, quis nostrud exercitation
ullamco laboris nisi ut aliquip ex ea commodo consequat.
1:2 Horizontal Grid
For this grid divide the width
of the page by 4. That
becomes the width of the
logo on the layout. The
corresponding height of the
logo becomes the height for
the each box of the grid.
Lorem
ipsum dolor
LOREM
IPSUM
DOLOR
Lorem ipsum dolor sit amet,
consectetur adipiscing elit, sed
do eiusmod tempor incididunt ut
labore et dolore magna
Aliqua. Ut enim ad minim
veniam, quis nostrud
exercitation ullamco
15
Structure
The companies in the first
level are to be followed by
the term ‘A Division of Quess
Corp Limited’
The companies in the second
level are to be followed by
the term ‘A Subsidiary of
Quess Corp Limited’
Care Works
Foundation
P&S
GTS
IFM
Skill Development
IAM
Managed Services
A Division of
Quess Corp Limited
A Subsidiary
of Quess Corp Limited
16
Stationery
Quess Corp Limited
Back
Front
Business Card
Ajit Isaac
Chairman & MD
+91 98765 43210 | +91 80610 56100 | [email protected]
Quess Corp Limited
3/3/2, Bellandur Gate, Sarjapur Road,
Bangalore – 560095, Karnataka, India | www.quesscorp.com
Size: 8.8cm x 5.5cm
Paper: Cordenons Natural Evolution-White 280 gsm
Font: Sapient Sans Regular
Color: Copper Sulphate Blue
Letterhead
Quess Corp Limited
3/3/2, Bellandur Gate, Sarjapur Road, Bangalore – 560095, Karnataka, India
Tel: +91 80610 56100 | [email protected] | CIN No. U74140KA2007PLC043909
Quess Corp Limited (A Fairfax Investee Company)
3/3/2, Bellandur Gate, Sarjapur Road, Bangalore-560 095
www.quesscorp.com
Karnataka, India, Tel: +91 80610 56100
www.quesscorp.com
Size: A4
28
17
Stationery
Continuation Sheet
& Envelope
Size: A4
Quess Corp Limited
3/3/2, Bellandur Gate, Sarjapur Road, Bangalore-560103, Karnataka, India
Size: 22cm x 11 cm
18
Stationery
A Division of
Quess Corp Limited
Back
Front
Business Card
Vivek Arora
COO
+91 98765 43210 | +91 80 610 56100 | [email protected]
Magna Infotech (A Division of Quess Corp Limited)
S.R. Infotech Complex, No. 5/4-2, Thavarekere Road, Kormangala
Bangalore - 560 029, Karnataka, India | www.magna.in
www.quesscorp.com
Size: 8.8cm x 5.5cm
Letterhead
Magna Infotech
S.R. Infotech Complex, No. 5/4-2, Thavarekere Road,
Kormangala, Bangalore - 560 029, Karnataka, India
www.magna.in | A Division of Quess Corp Limited
Size: A4
19
Stationery
Continuation Sheet
& Envelope
Size: A4
Magna Infotech (A Division of Quess Corp Limited)
Size: 22cm x 11 cm
20
Stationery
A Subsidary of
Quess Corp Limited
Front
Back
Business Card
Vivek Arora
COO
+91 98765 43210 | +91 80 610 56100 | [email protected]
MFX Infotech (A Subsidiary of Quess Corp Limited)
S.R. Infotech Complex, No. 5/4-2, Thavarekere Road, Kormangala
Bangalore - 560 029, Karnataka, India | www.mfxinfotech.com
Size: 8.8cm x 5.5cm
Letterhead
MFX Infotech
www.mfxinfotech.com | A Subsidiary of Quess Corp Limited
Size: A4
21
Stationery
Continuation Sheet
& Envelope
Size: A4
MFX Infotech (A Subsidiary of Quess Corp Limited)
Size: 22cm x 11 cm
22
Collaterals
Quess Corp Limited
ID Tag
Photo
Name
Blood Group: O+
Employee No: 123456
Emergency No: 99000 00000
Authorised Signatory
Quess Corp Limited
Bangalore – 560095, Karnataka, India
www.quesscorp.com
Size: 8.8cm x 5.5cm
Backdrop
23
Collaterals
A Division of
Quess Corp Limited
ID Tag
Photo
Name
Blood Group: O+
Employee No: 123456
Quess Corp Limited
www.quesscorp.com
Size: 8.8cm x 5.5cm
Backdrop
24
Collaterals
A Subsidiary of
Quess Corp Limited
ID Tag
Photo
www.quesscorp.com
Name
Blood Group: O+
Employee No: 123456
Quess Corp Limited
www.quesscorp.com
Size: 8.8cm x 5.5cm
Backdrop
25
PPT
Please follow the format
provided in the template.
www.quesscorp.com
26
Email Signature
For Quess
Arial bold, Size: 12pt
Colour: Black
Arial regular, Size: 12pt
Copper Sulphate Blue
Name
Designation
Personal Ph. No. | Office Ph. No.
Quess Corp Limited
Address
www.quesscorp.com | LinkedIn | Facebook
Arial regular: 12pt
Colour: Steel Grey
Arial bold italic, Size: 12pt
For Divisions
Colour: Black
Colour: Steel Grey
Name
Designation
Company name (A Division of Quess Corp Limited)
Address
Arial italic, Size: 12pt
For Subsidiaries
Colour: Black
Colour: Steel Grey
Name
Designation
Company name (A Subsidiary of Quess Corp Limited )
Address
Arial italic, Size: 12pt
27
Corporate Gifts
4.5 cm
7 cm
28

Quess Brand Guidelines

Transcription

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