Readings in Strategy - Harvard Business School Press

Transcription

Readings in Strategy - Harvard Business School Press
CORE CURRICULUM
Readings in Strategy
Fundamental course
material in Strategy
Tight pedagogical
link between Readings
and HBS cases
Adopt individual
Readings or the
full set
“This material is simple yet exhaustive and provides a
methodical approach to teach the concepts .... The
interactive segment makes it very useful and interesting.”
REVIEW FROM HARVARD BUSINESS PUBLISHING FOR EDUCATORS WEB SITE
cover the fundamental
concepts, theories, and frameworks that business students must
learn. Authored primarily by faculty at Harvard Business School,
each 20-30 page Reading is delivered entirely online and comes
with a Teaching Note, review questions, and exhibit slides. Many
also include video clips and Interactive Illustrations.
CORE CURRICULUM READINGS IN STRATEGY
Instructors can adopt individual Readings or the entire set,
depending on their course goals. Interactive Illustrations allow
students to experiment with changing parameters and quickly
master complex theories. The Readings also feature a glossary of
key terms, endnotes, and a comprehensive index. Each Teaching
Note includes a list of recommended cases, articles, and eLearning
programs that pair well with the Reading.
SEE REVERSE FOR A LIST OF READINGS IN STRATEGY
SERIES EDITOR
Ramon Casadesus-Masanell
Harvard Business School
ALSO AVAILABLE IN THE
FOLLOWING DISCIPLINES:
ƒƒ Entrepreneurship
ƒƒ Marketing
ƒƒOperations Management
hbsp.harvard.edu
CORE CURRICULUM: STRATEGY
The 10 Strategy Readings below are listed in one
potential teaching sequence:
Introduction to Strategy
Ramon Casadesus-Masanell #8097
Corporate Strategy
#8118 • AVAILABLE 2015
INTERACTIVE ILLUSTRATIONS
ƒƒ Link between Economic Profit of U.S. Industry Groups
and Porter’s Forces Framework
Competing Globally
#8123 • AVAILABLE 2015
ƒƒ Porter’s Forces Framework
ƒƒ Positioning Within a Three-Dimensional Business Landscape
ƒƒ Southwest Airlines’ Business Model
ƒƒ Types of Competitive Advantage Within a Specific Segment
VIDEOS
Technology Strategy
#8127 • AVAILABLE 2015
ƒƒ The Six Forces
Executing Strategy
J. Bruce Harreld #8136
Industry Analysis
Ramon Casadesus-Masanell #8101
ƒƒ The Balanced Scorecard
VIDEOS
ƒƒ Defending the Core
INTERACTIVE ILLUSTRATIONS
ƒƒ The Importance of Culture
ƒƒ Porter’s Forces Framework
ƒƒ Transformational Change
Competitive Advantage
Pankaj Ghemawat, Jan W. Rivkin #8105
PROJECTED READING LAUNCH DATES ARE SUBJECT TO CHANGE
INTERACTIVE ILLUSTRATIONS
ƒƒ Added Value Concept
ƒƒ Cost Component Analysis
ƒƒ Division of Value
ƒƒ Irizar’s Value Chain
ƒƒ Relative Cost Analysis
ƒƒ Types of Competitive Advantage Within a Specific Segment
Sustaining Competitive Advantage
Felix Oberholzer-Gee #8109 • AVAILABLE 2015
Competitive Dynamics
Ramon Casadesus-Masanell #8131 • AVAILABLE 2015
Setting Aspirations—Mission, Vision, and Values
Ramon Casadesus-Masanell #8114
VIDEOS
ƒƒ Aspirations and Economic Interests
ƒƒ Medtronic’s Enduring Mission
ƒƒ PepsiCo: Performance with Purpose
ƒƒ A Shared Sense of Mission Part 1
ƒƒ A Shared Sense of Mission Part 2
ƒƒ Visions Guide Strategy
ƒƒ Walking the Talk
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Product #M00057 MC190440215
© 2015 Harvard Business School Publishing
Harvard Business Publishing is an affiliate of Harvard Business School.
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