50 la gazzetta dello sport

Our philosophy
of sport management
02
For a successful and balanced recipe
1/4 competence and method
1/4 contaminations
1/4 curiosity
1/4 true sport values
Blend everything gently but with firm hands
and bake it slowly
Serve with passion
Alessandra Marzari
President of the Vero Volley Consortium
COMPANY PROFILE 2014-2015
Volleyball in Italy
The second most practiced sport in Italy
8.879.000 fans
863.000 players
342.000 card members
25% of the audience and of the players live
in the region (Lombardia)
First championship indoor with teams
www.verovolley.it
05
The Volleyball Target
06
Interested
Mostly youth (ages 14-34) living with parents or living in young families
(no children or toddlers)
They mainly live in the North West or in Central Italy and they have a
middle/superior social economical position
55% use the WEB
Players
Mostly youth (ages 14-24) in the North West and Central Italy
Slightly more girls
Study
Live with their parents
Live Audience
Mostly youth (ages 14 -24 years)
Slightly more girls
Study
Live with their parents in medium size towns (10.000/100.000 Population)
Audience on tv
They mostly are between 14 -24 years
Slightly more boys
Study
Live with their parents in medium size towns (10.000/100.000 Population)
COMPANY PROFILE 2014-2015
Source: Sinottica
What is the Consortium
Set up in 2008
6 volleyball clubs
1500 athletes
66 teams (43 women teams – 23 men teams)
The members of the Vero Volley Consortium
Localized in the Milan metropolitan area
Monza
Milano
Sesto San Giovanni
Cinisello Balsamo
Cernusco sul Naviglio
www.verovolley.it
09
The Vero Volley
platform
10
1500 athletes
66 teams
Palaiper events: 100.000 attendances/year
Social community 3500 Likes on facebook
Web: www.verovolley.it
www.legavolleyfemminile.it www.legavolley.it
Educational projects 6000 school children
Communication strategy
Media relations activity
TV coverage in Italy and in the world
Use of Palaiper as a location
Copyright of the players image
Volley Sport Channel 30.000 daily users (audiweb)
COMPANY PROFILE 2014-2015
Our Culture
Creating culture in the Italian sport arena
Focus on educational projects
Sport = platform for
Developing good habits during the developmental age
Improving basic athletic abilities
Enhancing both relation and athletic skills
www.verovolley.it
13
stakeholders
14
Institutions
Clubs
Coaches
Federation
CONSORTIUM
Sponsors
Parents
Managers
Research Institutes
COMPANY PROFILE 2014-2015
Sport excellence
VERO VOLLEY MONZA
A1 Men’s team
Winner of the play-off for the promotion in A1
1 athlete called for training session of the Italian Senior National team
1 athlete called to play for the Spanish National team
1 athlete called for a training session with the National USA team
SAUGELLA TEAM MONZA
A2 Women’s team
4th place in Regular Season 2013/2014
Final play-off promotion for A1 Championship
2 athletes called to play for the Italian National team for the Worldcup
Under 23
YOUTH TEAMS
4th place National Finals Under 19 Men
2nd place National Finals Under 17 Men
2nd place Provincial Finals Under 14 Men/Under 15 Men
2nd place Provincial Finals Under 18 Women
1st place Provincial Finals Under 13 Women/Under 16 Women
www.verovolley.it
17
Men’s superleague
18
Closed championship similar to American NBA
Objectives
To allow clubs to make long term investments
4+2 years licenses with no relegation
Required standard
(team result, financial stability of club, audience during matches)
Bonuses for teams
Hospitality area, merchandising, web and social network activities
COMPANY PROFILE 2014-2015
wang chen:
The great turnaround
The strong Asiatic opposite will be the first Chinese volleyball
player to go out of his Country and play in a foreign championship, he will be part of the Vero Volley Monza team
Born in 1987, he played in Beijing BAIC Motor Club
First place in the National Championship
Third place in the Asiatic Championship
Called for the World League 2014
Press Conference in Beijing (July 2014) broadcasted from national
and international media (CCTV)
Press Conference in Monza (September 2014)
www.verovolley.it
21
The educational
platform
22
Beginners courses
50 primary schools, 6000 pupils, 300 classes, 40 instructors
Afternoon courses for children of the primary schools
33 courses for 450 children
Monza Brianza Area ( Monza, Muggiò, Nova Milanese)
Milano Area (Milano, Sesto San Giovanni ,Cinisello Balsamo,
Cernusco S/N)
City Volleyball Camp
Two weeks top level dayly camp for those who are in town in
the summer taught by Vero Volley best coaches
Monza e Brianza
COMPANY PROFILE 2014-2015
The educational
platform
Mangioco - Project for primary schools
Stimulating children to learn about nutrition habits and physical
activity to a healthy lifestyle
Target
To teach the basic principles of nutrition education
through the recreational and motor, starting from the discovery
of nutrients until their combination
It is open to all primary school pupils,
secondary grade I and II of the city of Monza (about 15,000 students)
Volleyball Scholarship
Special discounts and free participation to youth teams in the
Vero Volley clubs
Target
Establishment of a fund to provide good “dowry sport”
for registration for the season 14/15
It is open to all members Vero Volley
www.verovolley.it
25
THE PALAIPER EVENTS
26
The Vero Volley Consortium supervises the PalaIper arena
renting it to associations, firms and institutions for
Conferences
Conventions
Catering
Banqueting
Shows and Concerts
Trade shows and Exhibits
Sport events
Company Team Building
Available room
1.350 square meters area
4.000 seats in tribune
1.500 seats in parterre
100.000 attendances per year
COMPANY PROFILE 2014-2015
THE VOLLEYBALL CONTACTS
Volleyball Fans in Italy: 8.789.000
(source “Research Sponsor Value 2013” by Men’s Volleyball League)
Single visitors www.legavolley.it site: 230.000/month
(Men’s Volleyball League, source www.legavolley.it)
Single visitors www.volleyball.it: 720.000/month
(source www.volleyball.it)
Single visitors www.verovolley.it: 20.000/month
Vero Volley athletes: 1.500
Average audience during Vero Volley men’s matches in Monza: 1.400
(3rd Series A2M public, source Men’s Volleyball League 2012)
www.verovolley.it
29
The Media Platform
30
128.549.000
Potential reaching audience during the season (7 direct guaranteed in Italy)
messico
COMPANY PROFILE 2014-2015
14
0 14
IO 220
A IO
19 FFEEBBBBRR A
LEDDÌ Ì 19
M
MEERRCCOOLE
o
r
e
V
l
e
d
o
s
r
e
v
i
a
s
n
a
c
U
a
’
è
l
o
l
o
v
o
a
l
l
t
a
t
p
Tu
4 La
hannel
0
GA Z Z
A G
LLA
RTT
OR
PO
SP
D E L L O S
E T T A D
The Media Platform
A
T
S
E
I
H
C
N
’I
L
O
PALLAVOL
a
i
c
n
a
l
i
r
a
r
o
i
r
a
z
r
a
M
»
a
z
n
o
M
a
d
n
a
L
:
a
y
z
z
e
e
h
l
c
l
c
i
r
o
a
«V idente del Consorzio: «L’impianton èe, u onltre i 4 anni»
u
m
o
C
l i
La pres
n
o
c
rdo
o
c
c
a
o
g
n
lu
l i
importante
IO
EL CONSORZ
dello sport
Tra i simboli sa del Con­
a la ca
monzese brill ey. La dimostra­
oll
sorzio Vero V ea manageriale
d
zione di un’i cata allo sport.
pli
moderna ap , creatività, de­
e
Dove passion si intrecciano
e
ter minazion 1 e il 12 gennaio
. L’1
IL FENOM
IL PALAIPER
Stucchi
Indirizzo: viale posti a sedere
Capienza: 3999 rta: 5.160 mq
pe
Superficie co tuito: 648 posti
ra
Parcheggio g 2003
e:
n
o
zi
ra
Inaugu
e
n
io
s
Conces
:
al Vero Volley
6
01
-2
2012
(6000 weekly visitors)
6 club websites connected
(clubs in the Vero Volley Consortium)
su Sport C
e
t
n
e
c
n
i
v
o
i
d
a
r
b
e
ltatori 8W
Vero Volley Official Page
I NUMERI
3
impianti
nel Nord Milano
e nella zona di
Monza, oltre al
PalaIper, che
vengono
utilizzate per
l’attività
agonistica delle
squadre del
Vero Volley
LE SOCIETÀ
allavolo
Pro Victoria P ilano
Volley M
Cernusco
Pallavolo Avis Muggiò
Rondò
ni Volley
USD Visconti i Nova
Polisportiva d
(3.500 likes on facebook 17.000 weekly volume of the posts)
“L’Eco del Vero Volley”
(Bimonthly newspaper 2.500 copies)
ila asco
m
5
2
: o
r
o
v
la
l i
o
messa m
I dati premian
o
c
S
«
i:
ll
a
G
e
ettor
ionati»
s
s
a
p
al giorno. Il dir
p
a
i d
i n
io
su 9 mil
o
d
n
a
t
n
u
p
a
t
vin
Match Program
(A league Leflet with match data available during games in 1.500 copies)
Street billboards
(Posting road)
Media Relations
Press review of national and local newspapars
(Gazzetta dello Sport, Corriere della Sera, and others)
56
allenatori
delle squadre
del Consorzio
Foto: Renoldi
PERI
GIULIO MAS
MONZA
IT D
E L’IDENTIK
ENO IN CIFR
1 Portal www.verovolley.it
nel c
lley Sport Chan
io a Vo
acciatori in rad
al PalaIper
he trasmette d
a­
www.verovolley.it
33
volley sport channel
34
The first 24/24 multimedia volleyball platform
611.000 single visitors
Web radio 30.000 average audience/day
Facebook and Twitter
COMPANY PROFILE 2014-2015
PARTNERSHIP PROPOSAL
Title sponsor
A1 Men’s Championship
Co-Title sponsor
A1 Men’s Championship
Partner
A1 Men’s Championship/ A2 Women’s Championship
Single player sponsor Libero
A1 Men’s Championship/ A2 Women’s Championship
www.verovolley.it
37
SPONSORSHIP VALUATION
Depending on our partners’ goals,
Vero Volley will provide a clear return on the investment
Change or reinforce
brand image
Increase
brand loyalty
Increase
market share
Share
company’s
goals
Social
responsibility
New contacts
from registrations
of Vero Volley platform
Increase
brand visibility
and knowledge
source: IEG, global leader in sponsorship valuations
38
COMPANY PROFILE 2014-2015