Filtrete filter

The name that delivers
and
profit potential.
cleaner air
3M is committed to growing the home filtration category—and
to providing you with the most innovative and sought-after
products on the market.
3
Construction and Home
Improvement Markets Division
3M Center, Building 223-4S-02
St. Paul, MN 55144-1000
1 800 494-3552
www.filtrete.com
Filtrete, 3M and the Plaid Design are trademarks of 3M.
Ionic Breeze® and QUADRA® are registered trademarks
of The Sharper Image.
All other trademarks are the property of their respective owners.
American Lung Association and Health House are registered
trademarks of the American Lung Association in the United
States and are trademarks elsewhere.
Please recycle. Printed in U.S.A.
© 3M 2007. All rights reserved.
70-0713-2990-1
For the air you breathe
Consumers
demand the best.
The U.S. Environmental Protection Agency ranks poor indoor air quality as one of the top five environmental
risks to public health. For years, 3M has been educating consumers about indoor air quality and the role a
Filtrete filter can play in helping improve it.
As a result:
• Filtrete is the most trusted brand of indoor air cleaning filters.
• Unaided brand awareness of Filtrete® Filters from 3M is three times the awareness of the nearest competitor.
• Filtrete brand customers are so loyal, over 30% will wait until Filtrete filters are available at your store and
15% will leave to find them somewhere else.
• Over 90% of people who buy Filtrete filters either say it is the only brand they would consider buying or is
their preferred brand.
A profitable
brand.
As a retailer, you can bank on Filtrete filters to help drive sales and profit dollars.
Consider this:
• 40% of total filter category sales dollars are generated from Filtrete air cleaning filters.
Indoor air quality...
a growing market opportunity.
The market for indoor air quality products is growing. Tightly sealed, energy efficient homes have contributed
to an increase in poor indoor air quality. Cleaner indoor air continues to be a priority—and ordinary fiberglass
filters alone simply don’t offer the air cleaning benefits that people are demanding. The Filtrete™ Brand now
offers a complete line of air quality products, including air purifiers and the newly introduced filters for media
air cleaners. And that’s just the beginning! With 3M innovation and the Filtrete brand leading the way, the
category can expect continued growth to meet consumer needs.
2
• Filtrete brand 1-inch filter dollar sales are more than twice those of the next largest national brand.
• The average retail price for Filtrete filters is four times greater than the category average,
generating more profit potential for retailers.
Statistics based on 2005 AC Nielsen Panel Data and 2007 Burke Brand Health Tracking.
3
Filtrete 1Ȼ Filters.
®
The Filtrete® Filter line is backed by extensive 3M consumer research. Each filter type is designed to meet the
specific needs of a key consumer segment. Your customers know Filtrete filters can help improve the indoor air
quality in their homes and with the complete Filtrete filter line, there’s a Filtrete filter to meet every demand.
Filtrete Advanced Allergen
Reduction filter
Filtrete Ultra Allergen
Reduction filter
For people looking for better
ways to reduce the airborne
allergens in their homes.
For people who want a high
performing filter.
MPR 1500
How we measure®
Filtrete Filter
performance.
Filtrete air cleaning filters are electrostatically charged
to attract and capture particles from the air that passes
through the filter.* Each Filtrete filter also has a
3M™ Microparticle Performance Rating (MPR). This
rating measures a filter’s ability to capture microscopic
particles between 0.3 and 1.0 microns.** The higher
the MPR, the more efficient the filter is at capturing
these tiny particles.
• Captures large airborne
allergens like household dust,
pollen and mold spores
Filtrete Micro Allergen
Reduction filter
This is still our best seller.
For people who want to help
reduce allergens and
microscopic particles from
the air in their homes.
Filtrete Dust & Pollen
Reduction filter
For people who want to help
reduce the amount of large dust
and seasonal allergens like pollen
from the air in their homes.
MPR 1000
• Captures large airborne
allergens like household dust,
pollen and mold spores
• Attracts and captures microscopic allergens like pet
dander, smoke, smog, bacteria and particles that
can carry viruses
Washable filters
(Performance ranges from 20 to 200)
Fiberglass filters
(Performance ranges from 50 to 60)
Filtrete filters
vs. ordinary fiberglass.
Filtrete
filter
ordinary
fiberglass
filter
Because Filtrete filters are electrostatically charged
to attract and capture particles, they are up to 30 times
more effective than ordinary fiberglass filters at
capturing microparticles.**
*Electrostatic filters are most effective when the filter is clean and new.
** Based on an average ASHRAE standard 52.2-2007 E1 (0.3 to 1.0 micron)
Minimum composite efficiency tested at 1.5 meters/second.
4
MPR 1000
MPR 600
(Performance ranges from 160 to 430)
• Great for high velocity equipment because it is
engineered for high air flow
• Attracts and captures microscopic allergens
like pet dander, smoke and
smog particles
MPR 1250
Pleated 3-month filters
MPR 600
• Captures large airborne
allergens like household dust,
pollen and mold spores
Filtrete Ultra Allergen
Reduction filter
Filtrete Dust & Pollen
Reduction filter
• High performance
• Captures microscopic particles
such as smoke, smog,
household dust, pet dander,
bacteria and particles that
can carry viruses and tobacco smoke odors
MPR 1500
Filtrete Micro Allergen
Reduction filter
MPR 1250
• No competitive 1Ȼ filter
performs better
Filtrete Advanced Allergen
Reduction filter
5
}
Non-electrostatic
filters
Filtrete Air Purifiers.
™
Now your customers can enjoy cleaner air anywhere—with Filtrete™ Air Purifiers. Filtrete air purifiers deliver
powerful filtration in quiet, compact units. The key to this delivery system is the combination of Filtrete filter
technology and cutting edge design.
Filtrete Ultra Clean Air Purifiers
™
vs. the competition.
Filtrete air purifiers are more than just an effective way to help clean the air. As the chart below shows,
they’re also an excellent value.
Honeywell™
50100 HEPA Purifier
KAZ
Ionic Breeze®
QUADRA®
The Sharper Image
Filtrete™ Ultra Clean
Air Purifier FAP02
3M
100
24
103
Filtrete Ultra Quiet
Air Purifier
The Filtrete™ Brand has designed
this unit for maximum
performance with the minimum
amount of noise. Its ultra
compact size makes it ideal for
offices, dorm rooms and other
small spaces.
Filtrete Ultra Clean
Air Purifiers
A new Filtrete air purifier
is one more stylish way to
improve air quality—
especially compared
to bulky and noisy
HEPA models.
Brand Name
Manufacturer
Sq. Ft. Covered
Up to 150
Up to 40
Up to 160
FAP02 (Small)
$349.95
$149.99
FAP03 (Large)
Average Cost
Per Unit
$138.99
FAP01
• The quietest* air purifier available
• Better than HEPA†
at capturing
airborne particles
Average Cost
Per Sq. Ft.
$0.92
$8.75
$0.93
Pre-Filter Required
Yes
No
No
Collection Plate
Cleaning
No
Yes
No
Filter
Yes
No
Yes
Change pre-filter monthly
Vacuum HEPA filter
every 6 months
Clean collection
plate frequently
Change filter 4
times per year*
No
Yes
No
• Filter captures 99.9% of large airborne particles and
allergens like pollen, mold and dust mite debris**
• Filter captures 99.9% of large airborne particles and
allergens like pollen, mold and dust mite debris**
• Filter change timer
• Design allows more clean air to effectively
circulate through the room—as much as nine
times†† more than the leading brand’s tower unit.
Filtrete Ultra Slim
Air Purifier
The first thing you’ll notice
about the Filtrete Ultra Slim
air purifier is its sleek and
stylish design. But the real
beauty is how well it helps clean
indoor air.
• Filter change indicator
• 3-speed fan
Smoke Clean
Air Delivery
Rate (CADR)
Maintenance
Schedule
Ozone
Producing Ionizer
FAP04
• Filter captures 98% of
large airborne particles and
allergens like pollen, mold
and dust mite debris**
CADR: CADR (clean air delivery rate) is commonly measured for tobacco smoke, dust and pollen particles. To compare two air
cleaners, look at the CADR numbers. The higher the CADR, the faster the unit cleans the air. CADR is reported in cubic feet of
particle-free air per minute (cfm).
*Under typical operating conditions. The expected life of the filter will be shortened if you smoke or have extensive particles in your
home. Air purifier features an indicator light that signals when filter needs to be changed.
• Only 4Ȼ thick
• Programmable timer
• Automatic air quality sensor
• Wall mount bracket (optional)
• Night light
• Remote control
*Quietest air purifier based on AHAM air purifier group for room size of 91-115 sq. ft.,
with air purifiers on high speed.
**The filter is most effective when it is new and clean.
†
From the air passing through the filter, compared to a HEPA air purifier for a
comparable room size and smoke CADR.
††
Comparison based on ANSI/AHAM AC-1 test for CADR for a 350 sq. ft. room.
6
7
Filtrete™ Allergen Reduction Filters for
Media Air Cleaners.
A simple filter replacement solution
for whole house air cleaners.
quality filters.
It’s not only
It’s what’s behind them.
3M is known for innovation. We develop quality products that meet consumer needs, create new
growth opportunities and invigorate the marketplace. But it’s not only 3M quality and innovation
you can count on—it’s the support 3M puts behind its products.
Whole house air cleaners are commonly installed in new residential construction (more than 10
million homes have been built in the last decade) and are becoming increasingly popular as
consumers upgrade, retrofit, or replace their existing HVAC systems. As a result, DIY replacement
filters for media air cleaners are a growing new product category. Filtrete™ Allergen Reduction
Filters for Media Air Cleaners are an easy filter replacement choice in this new retail profit center.
Strong
• Captures 97% of large airborne allergens, such as pollen, mold spores and dust mite debris
The Filtrete® Brand has the highest brand awareness and loyalty* of any filter brand on the market today.
brand.
• Robust frame construction enhances quality and ensures high durability at the shelf
National
• Lasts up to 12 months
• Available in three sizes (20x25x4, 16x25x4, 20x20x4)
to fit the most common air cleaner systems on the market,
including Aprilaire®/Space-Gard®, Trion®
Air Bear® and Honeywell®
• Framed filter construction easily replaces
Aprilaire®/Space-Gard® 2200 and 2250 collapsible
filter systems (20x25x4 size only) without
time-consuming assembly
advertising.
3M is committed to running television and print
advertising campaigns that build awareness about
the role Filtrete products can play in improving
indoor air quality—and drive traffic
to your store.
Filtrete brand technology is at the forefront of
residential indoor air quality advancement
and we work continuously to drive
consumer awareness, trade up
and sales growth.
* 2007 Burke Brand Health Tracking
8
9
Consumer
programs.
Category
management.
As a result of 3M’s comprehensive consumer awareness
and educational programs, your customers know what they
want—before they even step into your store.
3M has knowledgeable sales teams to help you manage and grow your business. 3M sales representatives may
help you with plan-o-gram analysis and end-user profiling. And only 3M offers filter size optimization using
our proprietary filter size tool. We can create store-specific product assortments to help you drive sales and
maximize profits. And we don’t stop once the sale is completed. 3M is committed to providing ongoing
promotion analysis and extensive after-sale support.
Unique in the industry, the Filtrete™ Clean Air Club
builds customer loyalty and is designed to increase
repeat purchases. In addition, highly targeted,
direct-to-consumer programs help create
demand and pre-sell your customers.
Merchandising
support.
Filtrete
.com
With informative and eye-catching Filtrete™ Brand
point-of-purchase support, you can have confidence that
your merchandising needs will be met—and your
customers will easily find the right filter for their needs.
This information-rich
web site provides
consumers with product
information, educational
programs, news,
promotional offers and a
free reminder service.
Our merchandising strategy is effectively simple—move
consumers up to higher performing filters, which will
translate into higher profits.
Filtrete products have high-impact displays,
signage and point-of-purchase materials to help
attract store traffic and help drive sales.
American Lung Association®
Health House® Program
partnership.
Only residential Filtrete® Air Cleaning Filters carry the American Lung Association® Health House® logo.
This educational partnership gives 3M the exclusive right to use the ALA/Health House logo
on furnace and air conditioner filters.
The American Lung Association Health House program develops guidelines
for designing and constructing homes that are healthier and more energy
efficient. 3M is proud of our 10 year partnership with the American Lung
Association to generate awareness and educate people about indoor air
quality issues.
The American Lung Association and its Health House program do not endorse products.
10
11