TV Basics - Television Bureau of Canada

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TV Basics - Television Bureau of Canada
TVBasics
2014-2015
TVBasics 2014-2015
TABLE OF CONTENTS
 Introduction
3
 What is the Television Bureau of Canada?
4
 Key Strengths of Television Advertising in Canada
10
 Why Advertisers Choose Television
12
 Canada vs. the United States
13
 North American TV Market Ranking
14
 Seasonal Viewing Trends
17
 Commercial Lengths
19
 Ad Receptivity Survey
20
 Television & the PVR
21
 Ipsos Research: The New TV Landscape
22
 The Miracle Food: The Broccoli Television Case Study
23
 Major Media Comparison
25
 TV Facilities in Canada
28
 PPM TV Viewing Statistics
29
 Media Technology Penetration
31
 Market Data
32
 Share of Hours Tuned By Station Group
33
 Top Programs
34
 Station/Market Statistics
35
 Commercial Specialty Networks
41
 Network/Station Groups
43
 Network/Station Groups
2
41
TVBasics 2014-2015
INTRODUCTION
Since the 1962/63 broadcast season, the Television Bureau of Canada has been
pleased to provide TVBasics to practitioners, advertisers and students in the
advertising industry.
Published by the Television Bureau of Canada, TVBasics is a compendium of facts
about the television medium in Canada, offering data on Canadian viewing trends,
stations, and advertising volume including some international comparisons.
TVBasics is a valuable reference for advertisers, agencies and media personnel
across Canada. Anyone may download the latest version of this publication at the
following url: http://www.tvb.ca/TVBasics.pdf. This compendium of facts and figures
about the television industry will be updated throughout the year as new data
becomes available. If you have any questions regarding this online publication or
would like to know more about the Television Bureau of Canada, please contact us
by phone, fax or email.
TORONTO
 416-923-8813
 [email protected]
MONTREAL
 514-284-0425
 [email protected]
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TVBasics 2014-2015
WHAT IS THE TELEVISION BUREAU OF
CANADA?
FUNCTION & ROLE - CUSTOMER RESPONSE SERVICES
TVB is a Resource Centre for its members - Canadian television stations, networks,
and their sales representatives. TVB markets the benefits, values and effectiveness
of television as an advertising medium collectively to advertisers and agencies.
As the pre-eminent Canadian centre for media information about television, TVB's
role is to collect, interpret, develop, identify, and communicate information and facts
about television to be used:
1) by members to effectively market television; and
2) directly by advertisers and agencies.
The Television Bureau's collection of data for members, agencies and advertisers is
driven by the guiding principle of achieving increasingly effective television
advertising for users of the television medium in Canada.
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TVBasics 2014-2015
TVB Resource Centre
www.tvb.ca
A resource which provides members with instant access to an extensive library of
information with daily updates. This includes:
1) Information Centre: Industry statistics which look at revenues, viewing trends, media
attitudes, technology penetration, as well as a variety of industry research and marketing
insights that are relevant to the industry
2) Case Studies: A compilation of successful advertising campaigns in terms of return on
marketing investment, which show that television can be a highly profitable investment
3) Category Files: Advertising expenditure data from Nielsen Media Research combined
BBM’s RTS database to provide category-specific information for advertiser segments
4) Industry Hot Buttons: Research and reporting on CRTC decisions, broadcasting issues,
the industry technology and trends that are affecting the modern television landscape
5) Special Reports: Retail Sales Report by Province, New Motor Vehicle Sales by Province,
and the DesRosiers Automotive Report
6) Research: Annual research studies that look at Media Attitudes, Cross-Media Reach &
Time Spent, Ad Receptivity, TV/Internet Synergy, as well as in-depth research projects that
examine the New TV Landscape or Engagement with television
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TVBasics 2014-2015
7) TVB Archives - Available to members, advertisers and agencies, TVB has one of the
largest collections of media and television research papers available in Canada.
8) TVBasics - Available to practitioners in the industry, TVBasics is the ultimate
compendium and reference guide on television, including viewing trends, statistics, station
information and industry composition data, market and regional facts about television.
ADVANCING EXCELLENCE IN TELEVISION CREATIVE
TVB plans and manages the Bessies and the TVB Retail Commercial Awards competition.
These annual events are designed to encourage the development of effective TV creative in
Canada and to acknowledge all those who excel.
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TVBasics 2014-2015
TVB TELECASTER SERVICES
Telecaster Services pre-clears English and French commercials, infomercials and public
service announcements on behalf of its member channels using member-approved
guidelines. Before issuing a Telecaster number, the final production must be reviewed;
however, preliminary script approval will be provided when requested. Each commercial,
upon acceptance, will receive a Telecaster number signifying to the station’s traffic
department that all other clearance numbers, when applicable, have been received.
COMMERCIAL LIBRARY
The Television Bureau video library is Canada's largest TV commercial archive with over
115,000 commercials dating back to 1957. For a nominal charge, we provide copies of TV
commercials to support our clients' efforts in:
 Researching brand or retail categories for new business purposes,
 Staying up-to-date with production styles and techniques,
 Understanding competitors' ad strategies,
 Showcasing television as the most powerful advertising medium through sight, sound,
motion and emotion.
TV spots are available in digital format and on DVD. Since TVB works with first-generation
materials (as opposed to off-air dubs), the video quality of our reels is superior to that of
many similar services.
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TVBasics 2014-2015
The library also includes U.S. and international advertising. Access to the commercial library
is made fast and easy through our extensive computer database. We can search by
advertiser, product, title, year, agency, country and production style to respond to clients
quickly and efficiently.
We also provide video storyboards. These colour commercial print sheets are made directly
from video and can be customized to your order.
TVB SALES ADVISORY CONFERENCE (SAC)
Held every two years and open to all TVB members, SAC is the only national conference in
Canada targeted exclusively to commercial broadcast senior sales, marketing and research
management. Attended by stations, networks and sales rep organizations, the sales
convention includes the right mix of authoritative speakers from within the broadcast and
related industries, as well as the advertiser and ad agency communities. Through a series of
workshops and presentations, the purpose is to impart topical and practical information in
order to put TVB members in a more informed position as they sell commercial television to
advertisers and agencies.
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TVBasics 2014-2015
TVB.ca
Accessible to all interested individuals and organizations. Visit the TVB website for all the
latest information about commercial television in Canada. TVB.ca is the home of TVB's
electronic resources and provides TVB members with instant access to research and
category information. The public information available on TVB.ca provides non-TVB
members with snapshot of the information available to our broadcast members. Nonmembers seeking greater access to this information are encouraged to contact a sales
representative at one of our member organizations.
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TVBasics 2014-2015
KEY STRENGTHS OF TELEVISION ADVERTISING
IN CANADA
 Reach - Television has unbeatable scale and reach – the highest of any medium in
Canada – ideal for advertisers seeking a quick impact in the marketplace
 The most influential, authoritative, powerful, effective, persuasive, engaging and relevant
of all media
 Television is the best curator of high-quality, first-run programming
 Television is a key source for news, sports, entertainment and general knowledge
 Television reaches audiences when they are most receptive to ads. Phones and tablets
aren’t like TVs or magazines, even if they get used that way sometimes. Digital
advertising while consumers are online is more a grating intrusion.
 Television is an emotionally engaging media that excites more of consumers' senses than
any other medium
 Television drives conversations both online and offline, it is a catalyst for other media
 Television is immediate and timely with the ability to time and place-shift ads
 Television is cost efficient for most target groups
 Television can deliver narrow target audiences through selective placement of
commercials in programs
 Television can be purchased nationally, regionally or locally
 Television is the spark that seeds initial awareness
 Television can build lasting emotional bonds with audiences
 Television is exciting and can create high impact with viewers by showing dynamic and
visually captivating messages
 Moods and images can be created for brands with television
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TVBasics 2014-2015
KEY STRENGTHS OF TELEVISION ADVERTISING
IN CANADA (cont.)
 Television is an effective direct response tool for many products and services
 Speed - There is no faster way to deliver mass audiences to advertisers
 Social Currency - Television programs are valued and talked about. It engages audiences
 Television is great for sports and live events
 Television is the spine that connects all other media
 TV is different from digital media in that you pay for your target group – and get the rest
for free,
 Television builds fame
 TV can shift or reinforce how we feel about brands – TV ads can establish familiarity,
which breeds trust, which strengthen brands and builds businesses
 Television ads are response ads and can even be point-of-sale media when used with the
internet
 TV offers advertisers critical mass that can’t be had with narrow-focused media
 TV reaches people when they are most receptive to advertising messages, when it can
resonate with audiences, and get results for advertisers
 TV engages audiences on-air, online and on the go
 The TV experience continues to operate as emotional central heating
 TV is a profit generator
 TV is easy to buy, measure and understand
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WHY ADVERTISERS HAVE MADE TELEVISION THEIR
MEDIUM OF CHOICE
Television reaches virtually every home in Canada. Television offers the greatest range of
advertising qualities. It is set apart from the competing media by its ability to offer sight,
sound and motion to generate an emotional response. More specifically, advertisers choose
television because of the following:
Brand Image The power of television advertising can be used creatively by advertisers to
differentiate themselves from the competition and develop a unique persona that implies
credibility, quality and service. By using the qualities of television (sight, sound and motion)
advertisers can generate a level of trust, emotion and excitement that cannot be created as
well through the use of any other medium. This can help to create a long lasting and
memorable brand and corporate image.
Consumers' Perceptions Canadians enjoy television. The average Canadian Adult Aged
18+ spends 28.4 hours per week watching television (Source: Numeris 2014). According to
2014 BBM Analytics survey, television continues to be Canadians' most influential form of
advertising. The study also confirms that traditional advertising - including television - is seen
at the most engaging medium over other major media.
Cost Many advertisers have the perception that television commercial production costs
prohibit their use of the medium. While commercials can be expensive, smaller advertisers
with limited budgets can also undertake successful productions. A big idea, with, focus and
clarity of message can make the advertiser a winner in consumers' minds despite a very
small production budget.
Demonstration Capabilities
The ability to show products in action can easily introduce new products to consumers.
Person-to-Person Communication Ideal person-to-person communication is achieved
through a combination of both the spoken word and unspoken elements such as body
language and gestures. With both visual and sound capabilities, television comes closer than
any other medium to offering the ideal person-to-person communications.
Retention People learn through their senses. By stimulating more senses, the message is
more likely to be noticed and learned. Television appeals to the sight and sound senses. The
combined power of sight, sound, motion and emotion create a synergistic effect that is more
effective than when individual senses are stimulated.
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TVBasics 2014-2015
CANADA VS. THE UNITED STATES
1.
Population (2+ within TV households)
2.
Households
3.
BBM Markets, TV Markets – DMAs
4.
TV Households (Access to TV services)
*35,055,000
**296,080,000
14,510,000
122,459,000
42
210
14,002,000
116,400,000
96.5%
96%
% TV Households
5.
Subscribe to TV services - Cable, Sat., IPTV (% of TV Hhlds.)
92.1%
89%
6.
HD Sets
77.0%
88%
7.
PVR (% of TV Households)
54.1%
48%
8.
Multi-set (% of TV Households)
73.1%
84%
9.
Average Weekly Viewing (Hours:Minutes)
Persons 2+
26:54
33:25
Adults 18+
28:24
36:22
Adults 25-54
23:36
32:22
Teens (12-17)
19:24
20:26
Children (2-11)
20:00
24:15
14,585
153,133
3,510
62,019
10.
Advertising Volume - millions (CDN$); U.S. in U.S$
11.
TV Volume - millions (CDN$), U.S. in U.S$
12.
TV Expenditure Per Capita (CDN$), U.S. in U.S$
100
198
13.
Number of TV Stations 2013 (Conventional + Specialty & Pay stations)
345
1,381
14.
Commercial Time
Unlimited
***deregulated
15.
Commercial Time: Specialty Channels
12 min/hr
***deregulated
* Excludes Yukon, Northwest Territories and Nunavut
** Including Alaska and Hawaii
*** Practice varies from station to station, market by market, and by daypart with daytime generally having more commercial time than primetime.
Sources
Canada
1-5
Numeris, January 2015
United States
1, 3-8
Nielsen Media, 2014-2015
6
Numeris, March 2014
2
Statista 2013
7
Numeris, September 2014
9
Nielsen Media, Sep-Aug 2013-2014
8
Numeris, January 2015
10-12
TVB Net Ad Volume 2012
9
Numeris, Sep-Aug 2013-2014
13-15
TVB U.S. 2012 VHF & UHF
10-12
TVB Net Advertising Revenue 2013
13-15
CRTC
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TVBasics 2014-2015
NORTH AMERICAN TV MARKET RANKING
Nielsen January 2015, Numeris Fall 2014 for CDN Markets, P2+
N.AM U.S. CDN
Market
1
1
New York
2
2
Los Angeles
3
3
Chicago
4
1 Toronto-Hamilton
5
4
Philadelphia
6
5
Dallas-Ft. Worth
7
6
San Francisco-Oak-San Jose
8
7
Boston (Manchester)
9
8
Washington, DC (Hagrstwn)
10
9
Atlanta
11 10
Houston
12
2 Montreal
13 11
Phoenix (Prescott)
14 12
Detroit
15 13
Tampa-St.Pete (Sarasota)
16 14
Seattle-Tacoma
17 15
Minneapolis-St. Paul
18 16
Miami-Ft. Lauderdale
19 17
Denver
20 18
Orlando-Daytona Bch-Melbrn
21 19
Cleveland-Akron (Canton)
22
3 Vancouver-Victoria
23 20
Sacramnto-Stkton-Modesto
24 21
St. Louis
25 22
Pittsburgh
26 23
Portland, OR
27 24
Charlotte
28 25
Raleigh-Durham (Fayetvlle)
29 26
Baltimore
30 27
Indianapolis
31 28
San Diego
32 29
Nashville
33 30
Hartford & New Haven
34 31
Kansas City
35 32
Columbus, OH
36 33
San Antonio
37 34
Salt Lake City
38 35
Milwaukee
39 36
Cincinnati
40 37
Greenvll-Spar-Ashevll-And
41 38
West Palm Beach-Ft. Pierce
42 39
Austin
43
4 Kitchener-London
44 40
Grand Rapids-Kalmzoo-B.Crk
45 41
Las Vegas
46 42
Norfolk-Portsmth-Newpt Nws
47 43
Birmingham (Ann and Tusc)
48 44
Oklahoma City
49 45
Harrisburg-Lncstr-Leb-York
50 46
Greensboro-H. Point-W.Salem
51
5 Edmonton
52 47
Alburquerque-Santa-Fe
53
6 Calgary
54 48
Jacksonville
55 49
Louisville
56 50
Memphis
57 51
New Orleans
Pop. (000) N.AM
19,201
58
14,251
59
8,971
60
7,627
61
7,621
62
6,717
63
6,390
64
6,253
65
6,215
66
6,023
67
5,937
68
4,830
69
4,732
70
4,729
71
4,702
72
4,651
73
4,463
74
4,213
75
4,040
76
3,800
77
3,791
78
3,536
79
3,473
80
3,165
81
3,027
82
2,977
83
2,977
84
2,930
85
2,819
86
2,793
87
2,720
88
2,587
89
2,498
90
2,382
91
2,356
92
2,352
93
2,315
94
2,304
95
2,260
96
2,172
97
2,037
98
1,881
99
1,880 100
1,868 101
1,854 102
1,843 103
1,832 104
1,817 105
1,816 106
1,777 107
1,769 108
1,752 109
1,735 110
1,701 111
1,694 112
1,686 113
1,654 114
14
U.S. CDN
Market
52
Buffalo
53
Providence-New Bedford
7 Ottawa-Gatineau
54
Fesno-Visalia
55
Wilkes Barre-Scranton
56
Little Rock-Pine Bluff
57
Richmond-Petersburg
58
Albany-Schenectady-Troy
59
Mobile-Pensacola (Ft. Walt)
60
Tulsa
61
Knoxville
62
Ft. Myers-Naples
63
Lexington
64
Dayton
65
Wichita-Hutchinson Plus
66
Charleston-Huntington
67
Roanoke-Lynchburg
68
Green Bay-Appleton
69
Honolulu
70
Flint-Saginaw-Bay City
8 Québec City
71
Tuscon Sierra Vista
72
Des Moines-Ames
73
Spokane
74
Omaha
75
Springfield, MO
76
Toledo
77
Columbia, SC
78
Rochester, NY
9 Winnipeg
79
Huntsville-Decatur (Flor)
80
Portland-Auburn
81
Paducah-C.Gird-Harbg-Mt VN
82
Madison
83
Shreveport
84
Syracuse
85
Champaign&Sprngfld-Decatur
86
Harlingen-Wslco-Brnsvl-McA
87
Wasco-Temple-Bryan
88
Chattanooga
89
Colorado Springs-Pueblo
90
Cedar Rapids-Wtrlo-IWC&Dub
91
El Paso (Las Cruces)
92
Savannah
93
Baton Rouge
94
Jackson MS
95
Charleston, SC
96
South Bend-Elkhart
97
Tri-Cities, TN-VA
98
Burlington-Plattsburgh
99
Greenville-N.Bern-Washngtn
100
Davenport-R.Island Moline
101
Ft. Smith-Fay-Springfld-Rgrs
102
Myrtle Beach Florence
10 East Central Ontario
103
Evansville
104
Johnstown-Altoona-St Colge
Pop. (000)
1,579
1,563
1,513
1,467
1,454
1,433
1,416
1,374
1,369
1,367
1,329
1,307
1,236
1,204
1,140
1,139
1,138
1,133
1,031
1,123
1,110
1,105
1,104
1,073
1,066
1,062
1,041
1,031
1,014
1,014
997
994
975
974
972
960
959
934
912
903
897
882
872
860
851
840
834
807
803
799
790
771
766
739
730
724
723
TVBasics 2014-2015
NORTH AMERICAN TV MARKET RANKING
N AM U.S. CDN
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
105
106
107
108
109
110
111
11
112
113
114
115
116
12
117
118
119
120
121
122
123
124
13
125
126
127
128
129
14
130
131
132
15
133
16
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
Market
Lincoln & Hastings-Krny
Tallahassee-Thomasville
Reno
Tyler-Longview (Lfkn&Ncgd)
Boise
Sioux Fall (Mitchell)
Ft. Wayne
Halifax
Augusta-Aiken
Youngstown
Lansing
Springfield-Holyoke
Fargo-Valley City
Saint-John Moncton
Peoria-Bloomington
Traverse City-Cadillac
Macon
Eugene
Montgomery (Selma)
Yakima-Pasco-Rchlnd-Knnwck
SantaBarbra-SanMar-SanLuOb
Lafayette, LA
Sherbrooke
Monterey-Salinas
Columbus, GA (Opelika, AL)
Bakersfield
La Crosse-Eau Claire
Corpus Christi
Sud.-Timm.-N. Bay/S.S.M.
Amarillo
Wilmington
Chico-Redding
Barrie
Columbus-Tupelo-W Pnt-Hstn
St. John’s-Corner Brook
Wausau-Rhinelander
Rockford
Topeka
Monroe-El Dorado
Columbia-Jefferson City
Duluth-Superior
Medford-Klamath Falls
Beaumont-Port Arthur
Minot-Bsmrck-Dckns(Wlston)
Salsibury
Lubbock
Wichita Falls & Lawton
Odessa-Midland
Anchorage
Palm Springs
POP 2+
(000)
714
691
686
683
679
677
675
674
665
654
644
641
640
629
625
610
608
607
599
598
594
593
590
578
574
572
539
536
512
502
496
485
484
475
457
456
451
450
447
441
431
428
425
418
410
408
401
400
398
398
N. AM
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
15
U.S. CDN
17
149
150
151
152
153
18
154
19
155
156
157
20
21
158
159
160
161
162
163
22
164
165
166
167
168
23
169
170
171
172
173
174
175
176
177
178
179
24
180
181
182
183
184
185
186
187
188
189
190
Market
Windsor
Sioux City
Erie
Joplin-Pittsburg
Albany, GA
Rochestr-MasonCity-Austin
Saskatoon
Panama City
Prince George Kamloops
Terre Haute
Bangor
Wheeling-Steubenville
Kelowna
Regina/Moose Jaw
Bluefield-Beckley-Oak Hill
Binghamton
Biloxi-Gulfport
Sherman Ada
Gainesville
Idaho Fals-Focatllo(Jcksn)
Trois-Riviéres
Abilene-Sweetwater
Missoula
Billings
Hattiesburg-Laurel
Yuma-El Centro
Saguenay
Clarksburg-Weston
Quincy-Hannibal-Keokuk
Utica
Rapid City
Dothan
Lake Charles
Elmira (Corning)
Jackson TN
Watertown
Harrisonburg
Alexandria, LA
Rim.-Mat.-Sept-Iles
Marquette
Jonesboro
Bowling Green
Charlottesville
Laredo
Grand Junction-Montrose
Butte-Bozeman
Lafayette, IN
Lima
Meridian
Greenwood-Greenville
POP 2+
(000)
393
392
391
375
372
362
362
358
350
349
345
340
338
337
336
335
332
323
318
316
306
293
290
286
282
282
274
270
262
261
258
253
242
238
235
234
231
226
220
211
204
203
191
188
180
175
174
174
173
168
TVBasics 2014-2015
NORTH AMERICAN TV MARKET RANKING
N AM U.S. CDN
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
191
192
193
194
195
25
196
197
26
27
28
198
199
29
30
200
201
31
32
33
202
34
203
204
35
205
206
36
207
37
208
209
38
210
Market
POP 2+
(000)
Great Falls
Twin Falls
Bend, OR
Parkersburg
Eureka
Thunder Bay
Casper-Riverton
Cheyenne-Scottsbluff
Carelton
Rouyn-Noranda
Charlottetown
San Angelo
Mankato
Sydney-Glace Bay
Riviere-du-Loup
Otumwa-Kirksville
St. Joseph
Prince Albert
Pembroke
Lloydminster
Fairbanks
Yorkton
Victoria
Zanesville
Medicine Hat
Presque Isle
Helena
Terrace-Kitimat
Jeneau
Dawson Creek
Alpena
North Platte
Kenora
Glendive
166
165
165
157
151
149
148
146
145
145
143
142
134
132
131
117
116
112
103
95
94
84
83
82
81
72
71
69
65
63
42
38
36
11
Total Populations (000)
CANADA
United States
Total
35,057
296,080
331,137
16
TVBasics 2014-2015
SEASONAL VIEWING TRENDS
BBM Canada, PPM (Average hours viewed per week, per viewer)
Hours viewed per week MONDAY-SUNDAY 2 am – 2 am
Week of
13/14
Aug. 26/13
12/13
Aug. 27/12
Week of
13/14
Dec. 30/13
12/13
Dec 31/12
Week of
13/14
May 26/14
12/13
May 27/13
52 WK AVG
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
Persons
2+
13/14
12/13
25.9
26.9
27.0
28.5
266.1
26.6
26.6
27.7
26.6
27.7
27.1
27.7
26.6
29.4
28.0
28.3
28.0
28.2
28.1
29.1
28.4
29.1
28.7
29.0
28.2
28.4
27.3
28.3
27.9
27.9
27.9
28.5
27.5
28.2
29.3
30.2
33.2
31.9
29.3
29.5
28.8
29.7
29.3
30.0
29.2
30.1
30.6
29.9
31.3
29.1
33.0
30.4
29.4
29.3
29.3
29.2
28.9
29.4
28.4
28.8
28.5
28.7
27.9
29.5
27.5
28.8
28.2
28.7
27.7
27.0
27.7
26.5
26.1
27.2
26.4
26.7
25.9
27.4
24.9
25.6
24.5
26.2
25.6
25.2
25.2
25.5
25.4
25.8
26.4
25.9
25.2
25.0
24.6
25.5
24.7
25.5
24.8
25.8
24.9
25.9
25.6
25.4
24.8
24.7
25.0
Women
25-54
13/14
12/13
23.9
24.4
25.2
26.5
23.9
24.8
24.1
25.9
24.3
26.1
25.0
25.7
24.5
27.4
25.8
25.9
25.4
25.8
25.8
27.0
25.9
27.3
26.2
26.6
25.7
26.4
24.8
26.3
25.5
25.7
25.8
26.0
25.0
25.4
26.8
28.3
31.1
29.4
27.1
27.5
26.5
27.7
27.0
27.9
26.8
28.1
28.1
28.1
28.6
27.1
30.0
28.1
27.1
27.5
26.9
27.2
26.8
27.4
26.3
26.8
26.5
27.2
25.8
27.5
25.2
26.6
25.8
26.8
25.3
25.3
25.1
25.0
23.8
25.4
24.2
24.8
23.8
25.5
22.7
23.7
21.9
23.8
22.8
23.1
23.1
23.4
23.0
23.6
24.2
23.7
22.4
22.9
22.1
23.3
21.9
23.6
21.9
23.5
22.7
23.9
23.2
23.1
22.5
22.7
22.5
Men
25-54
13/14
12/13
21.2
21.7
22.7
23.8
21.6
22.2
22.5
23.2
22.5
23.0
22.8
23.5
22.6
25.1
24.1
23.9
23.7
23.7
23.6
24.5
23.7
24.4
24.5
24.2
23.6
23.7
23.0
23.0
23.4
23.1
23.6
23.8
22.8
23.3
26.4
26.8
29.3
27.6
25.0
24.8
24.9
25.0
24.8
25.5
25.0
25.6
25.6
25.6
26.2
25.1
28.4
26.2
24.7
25.1
24.6
24.7
24.1
24.5
24.0
24.8
24.0
25.1
23.2
25.6
23.2
24.7
24.2
24.5
23.4
23.1
23.5
22.8
22.4
23.4
22.2
22.6
22.2
23.3
21.2
21.2
20.7
22.0
21.9
20.8
21.7
20.9
21.4
21.1
22.1
21.4
21.1
19.7
20.1
20.4
20.3
20.7
20.9
20.9
21.1
21.1
21.1
20.3
19.7
20.3
20.4
Teens
12-17
13/14
12/13
21.4
24.6
19.3
23.3
18.8
21.1
19.2
21.4
19.9
22.0
19.1
21.1
18.8
22.1
20.2
20.5
19.2
20.3
19.3
20.9
19.7
20.8
20.3
21.2
19.6
20.6
18.2
20.7
18.4
20.4
18.2
20.9
19.2
20.9
22.8
23.0
25.4
24.8
20.2
20.5
19.5
21.0
20.9
20.7
20.4
21.4
21.0
21.7
21.0
20.4
22.7
21.5
19.4
19.8
21.0
21.8
20.8
22.1
19.7
20.1
20.0
21.5
19.2
21.0
18.7
20.1
20.3
20.5
19.8
19.8
19.2
18.8
18.6
19.8
18.7
19.4
18.7
19.5
17.1
17.9
16.7
19.2
18.5
17.8
19.1
19.6
20.0
20.6
21.5
22.1
20.8
21.3
20.6
22.3
20.2
21.1
21.0
21.9
20.2
21.1
21.4
22.9
20.1
21.5
19.8
27.4
25.1
23.2
19.9
27.9
17
25.8
23.4
21.0
TVBasics 2014-2015
SEASONAL VIEWING TRENDS
BBM Canada, PPM
Weekly average hours of television viewed from Monday to Sunday 2 am – 2 am.
ONE-YEAR VIEWING TRENDS - CANADA
35
30
25
20
15
2012 - 2013
September ‘12
51
49
47
45
43
41
39
37
35
33
31
29
27
25
23
21
19
17
15
13
9
11
7
5
3
0
1
5
August ’13
35
30
25
20
15
10
September ‘13
2013 - 2014
18
53
51
49
47
45
43
41
39
37
35
33
31
29
27
25
23
21
19
17
15
13
9
11
7
5
0
3
5
1
Average Hours Viewed Per Week
10
August ’14
TVBasics 2014-2015
COMMERCIAL LENGTHS
Source: TVB Canada – Sep-Aug, TVB U.S. - Sep-Aug
Canadian Commercial Lengths
2014
2013
2010
2005
2000
1995
1991
1985*
1980
1975
1970
05s
10s
15s
0.5
0.4
0.9
0.2
0.5
-
3.6
2.0
2.5
1.3
2.1
2.0
4.0
22.0
28.9
30.0
29.3
26.8
22.5
13.4
20.8
4.0
2.0
16.0
% of Total
30s
47.8
50.1
51.5
61.8
59.9
76.2
67.2
92.0
92.0
72.0
19.0
60s
120s
Other
4.9
5.0
5.7
5.6
8.8
6.7
2.3
2.0
5.0
19.0
40.0
7.8
7.7
4.7
6.5
4.8
5.4
4.2
6.2
3.7
9.8
2.0
1.0
3.0
1.0
*Estimated numbers. TVB did not track commercial lengths during this time due to the overwhelming popularity of the 30-second spot.
U.S Network Commercial Lengths
2013
2012
2010
2005
2000
1995
1990
1985
1980
1975
1970
1965
10s
1.0
1.0
0.7
0.7
1.1
0.2
0.1
1.3
0.7
-
15s
42.6
41.8
40.5
37.4
31.9
31.5
35.4
10.1
-
20s
0.2
0.2
0.3
0.2
0.1
0.9
1.4
0.8
-
% of Total
30s
49.6
50.6
51.7
54.0
58.7
64.8
60.1
83.5
94.6
79.0
25.1
-
45s
0.2
0.4
0.1
0.3
0.7
0.6
1.0
1.7
2.7
-
60s
4.6
4.5
5.2
5.9
5.8
1.2
1.7
2.2
1.9
21.0
74.9
100
90s+
1.8
1.2
1.4
1.5
1.7
0.8
0.3
0.4
0.1
-
20s
0.3
0.4
0.6
0.4
0.2
0.2
0.1
0.1
0.2
0.5
4.5
13.3
% of Total
30s
64.1
65.7
67.4
76.8
81.4
84.9
84.4
88.0
85.1
79.2
48.1
0.8
45s
0.1
0.1
0.1
0.1
0.1
0.1
0.2
0.6
0.2
-
60s
5.7
5.8
5.9
6.0
5.1
3.3
3.7
2.7
3.9
11.2
35.6
69.8
90s+
0.3
0.2
0.3
0.1
0.9
0.9
1.7
1.8
2.8
-
U.S. Spot TV Commercial Lengths
2013
2012
2010
2005
2000
1995
1990
1985
1980
1975
1970
1965
10s
2.5
2.9
3.1
3.4
3.3
3.3
4.0
5.5
7.8
9.1
11.8
16.1
15s
26.0
23.8
21.1
13.3
9.0
7.3
5.9
1.3
-
19
TVBasics 2014-2015
Ad Receptivity Survey
In a survey conducted by BBM Analytics in June 2014, respondents were asked a series of
questions regarding their response to advertising delivered by the various media channels. The
following questions were posed:
 In which medium are you MOST LIKELY TO NOTICE advertising?
 When are you MOST RECEPTIVE to advertising messages?
 When do you pay the MOST ATTENTION to advertising messages?
 Thinking about your FAVOURITE advertisement, where did you see it?
 Have you ever seen an ad that has made you LAUGH or CRY?
 Where did you see the ad?
The answers were consistent across all demographic groups and regions:
 Television ads are the most noticeable
 People are most receptive to advertising delivered on TV
 People pay the most attention to advertising delivered on TV
 By a wide margin people's favourite advertisement is a TV commercial
 TV advertising is more emotive than any other form of advertising
Adults 18+
Most Receptive to Ads While...
40.3
14.1
11.9
11.4
8.2
Source: BBM Analytics, June 2014
n
O
g
ea
di
n
R
20
ut
of
H
om
e
O
et
th
e
M
a
N
a
R
ea
di
ng
In
te
rn
ag
az
in
e
sp
ap
er
ew
th
e
to
ni
ng
Li
st
e
W
at
c
hi
ng
Te
le
vi
s
io
n
R
ad
io
3.7
TVBasics 2014-2015
TELEVISION & THE PVR
Despite the fact that PVRs are now in the majority of Canadian households, they have not become
the commercial killing machines reported by the media and feared by advertisers and broadcasters.
PVRs put that power in the hands of viewers, but viewers are not exercising that power. PVR’s are
predominantly used as a receiver/tuner for digital television. By June 2014, PVR penetration has
grown to 53.4% but time spent watching recorded television in playback mode is still very low at just
6% on a per capita basis and 11% in PVR households. While penetration has grown substantially,
usage has not. Advertisers can breathe easier knowing that 92%+ of time all spent watching TV is
live and therefore immune to the fast-forward button.
BBM Analytics o/a NLogic asked viewers who do watch recorded television and use the fast-forward
button about their behaviour when it comes to commercial content. They found that even in
playback commercials were breaking through. More than half of the Adults surveyed say they will
stop to watch commercials of interest, and that grew to two thirds among Millennials. And even if
they don’t stop to watch the commercials, three-quarters of Adults say that they are aware of the
advertisers in the commercials they are fast forwarding.
Fifty-three percent of PVR households reported stopping to watch a commercial and 73% are aware
of advertisers even in fast-forward mode.
Stop to Watch Commercials
67.2
62.3
53.3
18+
18-34
18-49
58.3
25-49
56.2
52.2
25-54
35-49
Source: BBM Analytics o/a Nlogic, September 2014
21
48.5
48.5
49.1
35-54
55+
60+
TVBasics 2014-2015
Ipsos Research: The New TV Landscape
In 2014TVB and Ipsos looked at the changing television landscape and found that content is better than
ever before, access to it is huge and the vast majority of quality content is provided by broadcast television.
While commercial TV is being watched on second screens by the 57% of people in Canada who have
smartphones, and 30% with tablets, the overwhelming majority of commercial TV viewing is still on the big
screen.
The study found that television numbers are still huge and of the seven hours a day that people spend with
media, 47% of that time is spent watching commercial television. Eight out of ten Canadians watched
television yesterday and three hours & 18 minutes of that time spent was with commercial television. Netflix
represents just 4% of all viewing; 13% of viewing is streamed or downloaded. Eighty percent of all viewing is
on a TV screen whereas, 20% is on a computer and 2% each for tablets and smartphones.
The data clearly shows that people want to view their video on the best screen available. TV still provides
the best sound, screen and picture size in an enjoyable comfortable setting where viewers are the most
receptive to commercial messages. TV benefits from ease of use, is an escape, a social currency and it is a
way to stay relevant.
94% of viewing is done at home
67% say television provides the
best viewing experience
78% of viewing is done in the family room
48% of viewing is done with
others in the room
58% want to see shows as they air
66% have watched a show for more
than five years
68 million hours of TV in Canada
were watched yesterday
47% say TV is fundamental to their existence
57% have such a connection to their programs they experience a sense of loss when the season ends
22
TVBasics 2014-2015
The Miracle Food: The Broccoli Television Case
Study
TVB and John St. conducted a campaign to communicate and promote Broccoli as a product,
using television as the sole medium of advertising. The campaign was aired over a 5-week
period (January 4, 2010-February 7, 2010) in B.C. and Ontario where the impacts of the
campaign were closely measured and analyzed. A simple HTML website was put in place to
track results.
Objectives:
Prove TV advertising is effective by:
1. Making Broccoli relevant to consumers by raising top of mind awareness by 20%, and intent
to purchase by 10%. Using nothing but TV advertising
2. Increasing Broccoli sales by more than 5% using nothing but TV advertising.
Communication Strategy:
The communication strategy was simple: Using only TV, generate sufficient interest in a product that
has not been advertised in recent memory by demonstrating that on its own, TV can increase sales,
awareness, and positive perceptions of Broccoli.
Business Results:
Two keys sets of metrics were used to measure success: advertising impact, and sales results. A
pre-post tracking study was conducted by Ipsos in October 2009 and October 2010 to measure the
impacts of communications on consumer perceptions and awareness. The study included 1,636
adults, aged 18-64. The study was conducted prior to the campaign with a post wave at the end of
the 5 weeks.
Top of mind awareness for Broccoli went from receiving no mentions to being the second most
recalled produce in the study. 13% of consumers responded they had purchased at least one more
23
TVBasics 2014-2015
bunch of Broccoli in their latest shopping trip compared to the pre-campaign period. The intent to
purchase at least one more bunch of Broccoli had also increased by 13%.
Driving this claimed behaviour was strong ad impact: Unaided ad awareness reached 65% (nearly
20 points ahead of research supplier norms for similar tactical campaigns), and aided awareness
was nearly ubiquitous at 90% of respondents.
Post Campaign Ratings:
Using social media metrics (Radion 6 and Google metrics), we saw average mentions of ‘broccoli”
or “miracle food” increase by 444% during the campaign and the weeks that followed. Search
volume was up 100% vs. the same period in 2008 and 2009. Broccoli’s fan page on Facebook
attracted 17, 000+ followers and over 30,000 were intrigued enough by the television ads to watch
them again on Youtube. An additional 20, 000 people watched the 15+ spoofs created and posted
online by users. The most revealing metric; Broccoli sales rose 8% versus the same period in
2009 vs. 2010, according to AC Neilsen.
Cause and Effect between Advertising and Results
No variables were introduced other than the introduction of the 5-week TV campaign. The U&A and
AC Neilsen sales data combined with web and social network monitoring metrics all showed direct
spikes during the period in which “The Miracle Food Campaign” was in market.
Conversely, we noticed a sharp decline in these metrics after the campaign was stopped. To ensure
real correlations, we used generic key words such as “broccoli”, as well as specific terms such as
“the miracle of food” to understand if the campaign was driving the reported metrics.
So in summary…the impact of the TV spots was linked directly to consumer activity via the U&A
study and the increase in sales. The U&A clearly identified consumer perceptions of Broccoli had
changed for the positive, and the intent to purchase and purchase volume would increase, as shown
by the 8% increase in broccoli sales.
As you can see with this study, TV advertising continues to be the premier method of creating
product/brand awareness and impacting consumers on a multitude of levels.
24
TVBasics 2014-2015
MAJOR MEDIA COMPARISON
Consumer Attitudes towards Advertising
The following pages compare Television to Radio, Internet, Newspapers and Magazines.
1.
2.
3.
4.
5.
6.
Fast and extensive reach that
creates high awareness
The most influential media
The spark that drives interest
Emotionally connects
Builds brand fame
Engages on-air, online, and on
the go
HOW DO CONSUMERS USE THE OTHER MEDIA?
TV has a higher reach than Newspapers, Radio, Magazines or the Internet. (Source: Numeris RTS Canada Fall 2014)
REACHED "YESTERDAY" - ADULTS 18+ TOTAL CANADA
81%
79%
77% 78%
79%
86%
85%
79%
77%
42%
40%
36%
26%
24%
Adults 18+
23%
University Graduate
HHI $75K+
REACHED "YESTERDAY" - ADULTS 18+ QUEBEC
84%
82%
75% 74%
76%
83%
81%
83%
74%
45%
42%
22%
38%
23%
Adults 18+
21%
University Graduate
Television
Radio
Internet
HHI $75K+
Newspaper
Source: Numeris RTS Canada Fall 2014
25
Magazine
TVBasics 2014-2015
MAJOR MEDIA COMPARISON
Where is the Time Spent? - Adults 18+
TIME SPENT WEEKLY
PER CAPITA HOURS
TOTAL
CANADA
QUEBEC
(French)
Adults 18+
24.0
24.9
Adults 18-34
15.3
16.1
Adults 25-54
20.3
20.6
Adults 55+
33.4
34.5
Adults 18+
17.3
18.0
Adults 18-34
13.3
13.8
Adults 25-54
17.3
18.8
Adults 55+
19.3
19.3
Adults 18+
21.4
18.4
Adults 18-34
33.0
28.0
Adults 25-54
24.3
20.9
Adults 55+
12.0
10.8
Adults 18+
1.9
2.2
Adults 18-34
0.6
0.8
Adults 25-54
1.1
1.4
Adults 55+
3.7
3.9
Adults 18+
0.3
0.3
Adults 18-34
0.2
0.1
Adults 25-54
0.3
0.2
Adults 55+
0.5
0.5
Source: Numeris RTS Canada Fall 2014
26
TVBasics 2014-2015
MAJOR MEDIA COMPARISON
Consumer Attitudes - Adults 18+
Media Attitudes survey found that TV carries the most authoritative, influential, effective and persuasive advertising.
TOTAL
CANADA
43.3%
QUEBEC
(French)
41.6%
Most Influential
55.0%
56.5%
Most Effective
50.3%
54.2%
Most Persuasive
53.5%
54.8%
Most Authoritative
6.0%
4.7%
Most Influential
4.8%
3.2%
Most Effective
6.6%
3.4%
Most Persuasive
4.5%
3.9%
Most Authoritative
15.6%
11.1%
Most Influential
19.6%
19.1%
Most Effective
23.8%
20.6%
Most Persuasive
20.7%
19.2%
Most Authoritative
19.5%
21.8%
Most Influential
10.4%
13.7%
Most Effective
9.3%
11.3%
Most Persuasive
9.9%
11.8%
Most Authoritative
3.4%
6.0%
Most Influential
3.8%
3.2%
Most Effective
3.0%
2.1%
Most Persuasive
2.8%
1.7%
Most Authoritative
Source: BBM Analytics March 2014
27
TVBasics 2014-2015
TV FACILITIES IN CANADA
Year
2014
2013
2012
2011
2010
2009
2005
2000
1995
1990
Total Conv.
Pay, Spec.
Stations
345
350
331
327
310
287
214
166
146
TV FACILITIES IN CANADA
Conventional
Pay &
Commercial
Stations^
Specialty^ Specialty^
134
137
138
135
141
146
155
137
129
199*
189*
189*
179*
164*
139*
109*
42
18
10
211
213
196
192
169
141
59
29
17
Pop'n
(000)+
Households
Multi-Set
With TV (%)+ Hhlds (%)+
35,675
35,158
35,002
34,605
34,108
33,873
32,299
30,790
29,530
26,428
98*
98*
99
99
99
99
99
99
99
99
73.1*
74.0*
74.0*
74.0*
74.0*
67.0*
65.0
57.9
56.1
53.5
Source: ^CRTC – Communications Monitoring Report 2014, +Statistics Canada (Oct. 2014), *Numeris/BBM Canada
Year
2014
2013
2012
2011
2010
2009
2005
2000^
1995^
Operating
Systems
2,212
2,184
2,172
2,160
2,145
1,940
2,097
2,001
1,915
CONNECTED TV IN CANADA
Cable Subs. Digital Cbl HDTV Subs
(000)
(000)
(000)
7,400
6,067
3,551
7,993
6,224
2,794
8,212
6,234
2,461
8,430
5,826
1,783
8,465
5,359
1,291
8,352
4,779
7,984
2,784
8,285
500
8,102
DTH
(000)
2,633
2,753
2,879
2,942
2,884
2,774
2,597
1,167
Telc/IPTV Total TV Subs
(000)
(000)
1,660
11,718
1,002
11,773
737
11,858
440
11,843
358
11,743
306
11,432
105
10,686
9,452
*8,252
Source: Media Stats (June 2014), ^Canadian Cable and Television Association, *BBM
All TV subscribers including residential and commercial
Demographic
All Persons 2+
Adults 18+
Women 18+
Men 18+
Teens 12-17
Children 2-11
1995
96%
96%
97%
96%
93%
96%
2000
96%
96%
97%
95%
95%
96%
WEEKLY TELEVISION REACH
2005
2010
97%
94%
98%
95%
98%
96%
97%
93%
95%
91%
98%
93%
*2012
97%
98%
98%
98%
96%
96%
*2013
98%
98%
98%
98%
97%
97%
*2014
98%
98%
98%
98%
97%
97%
AVERAGE WEEKLY HOURS TUNED PER CAPITA
2000
2005
2010
*2012
21:30
24:12
20:24
25:36
23:15
26:15
22:18
27:00
25:28
28:54
24:24
28:24
20:56
23:36
20:12
25:30
14:04
13:42
10:54
19:00
15:27
13:48
12:12
19:18
*2013
27:18
28:48
30:12
27:12
20:24
20:54
*2014
27:06
28:36
29:48
27:06
19:24
20:24
Source: *Numeris PPM , BBM Fall Surveys – diary
Demographic
All Persons 2+
Adults 18+
Women 18+
Men 18+
Teens 12-17
Children 2-11
1995
24:36
26:06
28:24
23:48
18:55
19:36
Source: *Numeris PPM, BBM Fall Surveys – diary
28
TVBasics 2014-2015
PPM 2014/15 – 52-week Period Ended January 4, 2015
Demographic
Average Weekly Per
Capita Hours
27.1
20.5
19.5
28.6
19.4
20.1
21.7
23.8
38.7
Persons 2+
Kids 2-11
Teens 12-17
A18+
A18-24
A 18-34
A18-49
A25-54
A55+
Average Weekly
Reach %
98.0
97.0
97.1
98.2
97.2
96.7
97.5
97.9
99.1
Average Daily
Reach%
89.7
85.8
85.8
90.6
84.4
84.4
87.0
88.7
95.4
Source: Numeris InfoSys TV; M-Su 2a-2a; National; Total TV
Cable Penetration
73%
64%
76%
73% 72%
68% 67% 66%
67% 68% 69%
64% 64% 65% 65% 66% 63% 66%
52%
40%
19
70
19
75
19
80
19
85
19
90
19
95
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
20
11
20
12
20
13
20
14
17%
Source: Numeris Fall 2014
2006 and prior - Nielsen
29
TVBasics 2014-2015
TV Subscribers
Satellite/Digital Cable/Telco-IPTV Penetration
93% 93% 93% 93%
89% 89% 90% 92%
85% 85% 85% 87%
20
14
20
13
20
12
20
11
20
10
20
09
20
08
20
07
20
06
20
05
20
04
20
03
20
02
20
01
20
00
19
99
19
98
74% 75% 75% 75% 76%
Source: Numeris Fall 2014
2006 and prior - Nielsen
VCR, DVD, Cable, Digital TV Subscribers, PVR penetration
100%
87%
90%
88%
79%
80%
68%
70%
72%
83%
75%
76%
60%
72%
67%
64%
64%
53%
63%
50%
55%
41%
40%
30%
20%
69%
56%
34%
29%
17%
22%
11%
10%
4%
0%
1970
1980
1985
Cable
1990
VCR
1995
DVD
2000
2005
*Dig TV subs
Source: Numeris Fall 2014
*Mediastats – TV subscribers,
VCR and DVD are N/A
30
2010
PVR
2014
Source: MTM 2013 18+
ab
ou
t
31
TV
So
c
Nt
wk
sh
ow
89
15
ee
Ch
te
d
at
ab
or
ou
Fc
tT
bk
V
Ch
at
ab
ou
tT
V
on
of
TV
Ce
ll P
ho
ne
Sm
ar
tp
ho
In
ne
te
rn
et
at
Br
ho
oa
m
db
e
an
d
In
te
rn
G
et
am
e
Co
ns
ol
es
TV
An
te
nn
a
Ta
bl
et
88
Tw
ab
ou
t
sh
ow
Nt
wk
14
k
of
TV
So
c
14
Ta
l
n
on
itt
er
PV
R*
Re
ce
ive
r
Sm
ar
tT
V
TV
Se
t*
io
n*
52
itt
er
Fa
n
fa
TV
Tw
HD
TV
ev
is
HD
Te
l
43
Tw
Fa
ce
bo
ok
k
59
Fa
ce
bo
ok
or
kin
g
60
Ta
l
ho
ne
Ta
bl
et
ar
tp
So
cia
lN
et
w
Sm
TVBasics 2014-2015
Media Technology Penetration %
98
87
77
67
45
48
29
6
Source: MTM Anglo 2014 18+, *Numeris March 2014
Four-screen Canadians who own a device or do social TV activities
55
34
4
14
3
5
TVBasics 2014-2015
Numeris Extended Market Area - All Persons 2+ (Mo-Su 6a-2a, Fall 2014)
Markets
St John's-Corner Brook
Charlottetown
Sydney-Glace Bay
Halifax
Saint John-Moncton
Carleton
Rim-Mat-Sept Iles
Rivière du Loup
Saguenay
Québec
Sherbrooke
Montreal
Trois Rivières
Rouyn-Noranda
French Canada
Ottawa-Gatineau
Ottawa-Gatineau Anglo
Ottawa-Gatineau Franco
Pembroke (CM)
Kingston
East Central Ont.
Toronto-Hamilton
Peterborough
Barrie
Kitchener-London
Kitchener
London
Windsor
Sudbury-Timmins-North Bay/S.S. Marie
Thunder Bay
Kenora
Winnipeg
Yorkton
Regina-Moose Jaw
Saskatoon
Prince Albert
Medicine Hat
Lloydminster
Calgary
Edmonton
Vancouver-Victoria
Dawson Creek
Kelowna
P. George-Kamloops
Terrace Kitimat
Total Canada
Source: Numeris
TV EM Statistics, Fall 2014
2+ Pop
(000)
2+ Total
Wkly Hrs
(000)
Cable
(%)
Satellite
(%)
PVR
(%)
Wkly 2+
Hrs/Cap
457
143
132
674
629
145
220
131
274
1,110
590
4,830
306
145
7,543
1,513
1,050
465
103
271
730
7,627
299
484
1,880
1,041
842
393
512
149
36
1,014
84
337
362
112
81
95
1,735
1,769
3,536
63
338
350
69
8,598
2,450
2,903
11,811
11,182
3,166
4,674
3,032
6,379
21,848
11,893
89,698
6,526
2,998
143,357
24,865
16,566
8,299
2,065
5,287
14,569
126,443
5,680
9,191
31,900
16,922
14,978
7,628
10,702
2,892
619
16,989
1,522
5,820
5,395
1,901
1,420
1,459
25,437
28,922
56,612
845
6,320
6,502
1,151
72
52
66
75
59
58
73
65
70
85
73
83
70
59
79
59
57
65
12
41
35
70
29
50
55
57
54
52
54
59
45
73
27
68
60
35
65
19
75
66
85
24
76
53
36
26
43
34
20
36
41
25
32
29
13
23
9
27
39
16
30
31
29
77
51
58
22
62
45
33
29
39
30
42
36
49
21
61
29
31
54
29
76
18
29
6
54
19
37
45
60
45
43
49
57
50
58
51
72
64
58
56
53
53
58
55
55
55
37
45
46
50
42
51
46
44
48
38
45
55
44
62
36
57
52
38
66
47
68
68
68
44
69
58
48
18.8
17.1
22.0
17.5
17.8
21.8
21.2
23.1
23.2
19.7
20.2
18.6
18.6
20.7
19.0
16.4
15.8
17.8
20.1
19.5
20.0
16.6
19.0
18.9
17.0
16.3
17.8
19.4
20.9
19.4
17.2
16.8
18.1
17.3
14.9
17.0
17.5
15.3
14.7
16.3
16.0
13.4
18.7
18.6
16.7
34,680
605,940
69
24
56
17.5
32
TVBasics 2014-2015
Share of Hours Tuned by Station Group
STATION GROUP
2009
2010
4.7
0.6
5.4
4.9
0.6
5.5
10.9
Independent English
Global
FALL
2011
*2012
*2013
*2014
4.5
0.4
4.9
3.2
0.3
3.5
4.6
0.3
4.9
4.3
0.4
4.6
11.2
10.7
2.7
11.0
2.7
10.0
2.8
9.9
7.7
6.6
7.3
6.5
7.1
6.5
5.6
7.3
5.4
7.2
5.3
7.6
Radio Canada O&O
Radio Canada Affiliates
RADIO CANADA TOTAL
3.7
0.1
3.8
3.8
0.1
3.9
3.7
0.1
3.8
4.2
0.1
4.3
3.9
0.1
4.0
4.0
0.1
4.2
TVA
Télé-Québec
Quatre Saisons
Total CDN Conventional
8.0
0.6
1.3
44.3
7.6
0.5
1.3
43.8
7.4
0.6
1.5
42.5
7.3
0.6
1.5
43.8
6.6
0.5
1.3
42.7
7.1
0.5
1.5
43.6
US: ABC Affiliates
NBC Affiliates
CBS Affiliates
FOX Affiliates
PBS
Independent/UPN/WB
Total U.S. Conventional
1.5
1.2
2.0
1.4
0.9
1.5
8.5
1.3
1.1
2.1
1.5
0.9
1.4
8.3
1.2
1.1
1.9
1.4
0.9
1.4
7.9
1.4
1.4
2.2
1.4
1.1
1.5
9.0
1.2
1.4
1.7
1.3
1.1
1.2
7.8
1.4
1.5
1.5
1.2
1.5
1.2
8.4
Cable/Prov.
International
VCR
PVR
DVD
Demand
CDN. Specialty/Pay
U.S. Specialty/Pay
Others
0.3
0.6
3.8
3.1
0.3
0.5
3.3
3.4
0.3
0.4
3.3
4.6
0.5
32.1
5.6
0.8
0.6
33.3
5.0
0.9
0.6
33.3
5.2
1.1
0.3
0.4
2.0
0.7
34.7
6.3
2.7
0.3
0.5
1.9
0.9
37.2
5.2
3.7
0.3
0.5
1.8
0.9
35.0
4.7
4.9
697.7
674.8
678.1
595.6
601.1
605.9
CBC O&O
CBC Affiliates
CBC TOTAL
City
CTV
Total Hours (Millions)
Source: Numeris TV EM Statistics Fall 2014 (Mon-Sun 6A-2A), Television Audience by Station Groups All Persons 2+ Canada
*The methodology used to collect data changed significantly in Fall 2012 with the introduction of the Personal Diary. Prior years were based on
set-top diary methodology. Due to these changes, it is not recommended that data from Fall 2012 be trended with past surveys. The hockey
lockout also substantially impacted TV viewing in Fall 2012.
33
TVBasics 2014-2015
TOP PROGRAMS
Top 10 Regularly Scheduled Network
Programs in Canada
Rnk.
Ntwk.
Top 10 Specials in Canada
Program
No. of
Telecasts
A 18+
(000)
Rnk.
Ntwk.
Program
A 18+
(000)
1.
TVA
Voix, La
13
1,216
1.
TSN
CFL Grey Cup
3,911
2.
HBO C
Game of Thrones
10
1,123
2.
CTV
NFL Super Bowl
2,428
3.
SRC
Unité 9
24
1,026
3.
CTV
Academy Awards
2,220
4.
Global
Survivor: Blood/Wtr
14
1,011
4.
SRC
Bye Bye 2013
1,979
5.
TSN
NHL Hockey-Leafs
17
1,009
5.
CBC
Sochi 2014 Closing Cer.
1,668
6.
Global
Survivor: Brawn/Brn
13
1,000
6.
City
Grammy Awards 56
7.
TVA
Beaux malaises, Les
10
877
7.
CTV
Golden Globe Awards
1,119
8.
CBC
HNIC Prime East
26
867
8.
TVA
Banquier, Le Céline Dion
1,081
9.
Global
NCIS
40
832
9.
CBC
Sochi 2014 Opening Cer.
1,025
13
823
10.
SRC
Coulisses Bye Bye 2013
Numeris 2013-2014
10.
Global Under the Dome
Numeris 2013-2014
Top 10 Network Programs in U.S.
Program
th
1,566
993
Top 10 Special Programs in U.S.
1.
NFL Sunday – FOX
P2+
Live+7
000s
27,155
2.
NFL National – CBS
25,017
2.
NFC Championship – FOX
56,182
3.
Sunday Night Football - NBC
21,620
3.
AFC Championship - CBS
51,508
4.
The Big Bang Theory – CBS
16,431
4.
The Oscars – ABC
45,391
5.
NCIS – CBS
16,395
5.
Winter Olympics Open Cer.– NBC
33,466
6.
The Blacklist – NBC
15,411
6.
Grammy Awards – CBS
30,527
7.
Dancing w the Stars – ABC
15,393
7.
Macy’s Thanksgiving Prade – NBC
25,369
8.
The Voice – NBC
14,759
8.
New Year’s Rockin Eve – ABC
23,098
9.
NCIS Los Angeles – CBS
13,055
9.
Sound of Music Live – NBC
20,260
12,696
10. Golden Gloves – NBC
Nielsen 2013-2014
10.
Castle – ABC
Nielsen 2013-2014
Program
1.
Super Bowl XLVIII – FOX
P2+
Live+7
000s
112,761
34
21,563
TVBasics 2014-2015
STATION/MARKET STATISTICS
Weekly Hours Tuned & Weekly Reach - Viewers 2+
Market
British Columbia
Dawson Creek
Kamloops
Kelowna
Prince George
Terrace/Kitimat
Vancouver
Vancouver
Vancouver
Vancouver
Vancouver
Vancouver
Vancouver
Victoria
Victoria
Alberta
Calgary
Calgary
Calgary/Lethbridge
Calgary/Lethbridge
Calgary/Lethbridge
Edmonton
Edmonton
Edmonton
Edmonton
Edmonton
Edmonton
Lloydminster
Lloydminster
Medicine Hat
Saskatchewan
Prince Albert
Regina
Regina
Regina
Regina
Saskatoon
Saskatoon
Yorkton
Manitoba
Winnipeg
Winnipeg
Winnipeg
Winnipeg
Winnipeg/Portage
Winnipeg
Station
Network
Affiliation
CJDC
CFJC
CHBC
CKPG
CFTK
CBUFT
CBUT
CHAN
CHNU
CKVU
CHNM
CIVT
CHEK
CIVI
Bell Media
Jim Pattison
Global
Jim Pattison
Bell Media
SRC
CBC
Shaw Media
ZoomerMedia
Rogers
Rogers
CTV
Indep.
CTV two
CBRT
CKAL
CFCN+
CICT+
CISA
ACCESS
CBXFT
CBXT
CFRN+
CITV
CKEM
CITL
CKSA
CHAT
CBC
Rogers
CTV
Shaw Media
Shaw Media
CTV two
SRC
CBC
CTV
Shaw Media
Rogers
Newcap Broad
Newcap Broadc
Jim Pattison Grp
CIPA
CBKFT
CBKT
CFRE
CKCK
CFQC
CFSK
CICC
CTV
SRC
CBC
Shaw Media
CTV
CTV
Shaw Media
CTV
CBWFT
CBWT
CKND
CKY
CHMI
CIIT
SRC
CBC
Shaw Media
CTV
Rogers
ZoomerMedia
Fall 2014
Regional Hours Reach
Avg
Affiliation (000) (000)
Hrs
CBC
City
Global
Global
CBC
Global BC
Joytv
City
Omni
City
Global
Global
Global
City
CTV
CBC
City
CTV SK
Global
CTV SK
CTV SK
Global
CTV SK
Global
City
Hope TV
Source: Numeris Fall 2014, Fall 2013
35
Fall 2013
Hours Reach
(000) (000)
Avg
Hrs
89
207
813
108
65
192
3,774
12510
284
1,546
176
5,394
1,945
1,466
48
107
195
75
28
122
1,482
2,364
203
1,032
131
2,080
766
877
1.9
54
33
1.9
149
97
4.2
800
178
1.4
118
71
2.3
91
48
1.6
211
130
2.5 3,705 1,543
5.2 12,123 2,483
1.4
235
165
1.5 1,750 1,050
1.3
372
311
2.6 5,701 2,107
2.5 1,633
791
1.7 1,718
965
1.6
1.5
4.5
1.7
1.9
1.6
2.4
4.8
1.4
1.6
1.2
2.7
2.1
1.8
1,159
769
3,605
4,239
257
846
168
1,046
3,443
4,487
765
270
156
66
585
489
1,105
1,073
72
556
97
446
920
924
430
137
77
33
2.0
1.6
3.3
4.0
3.6
1.5
1.7
2.3
3.7
4.9
1.8
2.0
2.0
2.0
1,302
631
814
498
3,504 1,151
3,752 1,084
284
84
722
530
187
123
1,112
531
3,161
929
4,184 1,013
925
580
272
172
114
70
68
39
2.1
1.6
3.0
3.5
3.4
1.4
1.5
2.1
3.4
4.1
1.6
1.6
1.6
1.7
182
30
507
468
1,539
834
841
151
53
27
241
188
464
240
375
57
3.4
1.1
2.1
2.5
3.3
3.5
2.2
2.6
213
21
565
430
1,684
894
811
139
72
17
255
172
564
253
371
52
3.0
1.2
2.2
2.5
3.0
3.5
2.2
2.7
214
1,712
1,811
3,279
729
42
121
735
596
1,009
372
20
1.8
2.3
3.0
3.2
2.0
2.1
305
193
1,637
719
1,637
626
3,510 1,094
716
411
28
23
1.6
2.3
2.6
3.2
1.7
1.2
TVBasics 2014-2015
STATION/MARKET STATISTICS
Weekly Hours Tuned & Weekly Reach - Viewers 2+
Network
Affiliation
Regional
Affiliation
CTV two
l
CBC
Market
Ontario
Barrie
Kenora
Kingston
Kitchener
London
North Bay
Ottawa
Ottawa/Hull
Ottawa
Pembroke
Peterborough
Sault Ste. Marie
Sudbury
Thunder Bay
Station
Thunder Bay
CKPR
Timmins
Toronto
Toronto
Toronto
Toronto
Toronto
Toronto
Toronto/Hamilton
Windsor
Windsor
ONTARIO
CITO
CBLFT
CBLT
CFMT
CJMT
CFTO
CITY
CHCH
CBET
CHWI
CIII-TV
CTV
Global
Corus
CTV
CTV
CTV
CBC
SRC
CTV
CTV
Corus
CTV
CTV
Dougall
Media
Dougall
Media
CTV
SRC
CBC
Rogers
Rogers
CTV
Rogers
Channel Zero
CBC
CTV
Global
Quebec
Carleton
Carleton
Chicoutimi/Jonquière
Chicoutimi/Jonquière
Chicoutimi/Jonquière
Chicoutimi/Jonquière
Hull/Ottawa
Hull/Ottawa
Hull/Ottawa
Matane
Matane
Montréal
Montréal
Montréal
CHAU
CIVK
CFRS
CIVV
CJPM
CKTV
CFGS
CHOT
CIVO
CBGAT
CIVF
CBFT
CBMT
CFCF
TVA
TQ
V
TQ
TVA
SRC
V
TVA
TQ
SRC
TQ
SRC
CBC
CTV
CKVR
CJBN
CKWS
CKCO
CFPL
CKNY
CBOT
CBOFT
CJOH
CHRO
CHEX+
CHBX
CICI+
CHFD
CTV two
CTV two
Global
CTV
Omni
Omni.2
City
Indep.
CTV two
Source: Numeris Fall 2014, Fall 2013
36
Fall 2014
Hours Reach
Avg
(000) (000)
Hrs
4,246 2,001
244
115
658
221
4,009 1,041
2,023
636
181
54
1,520
553
1,272
291
3,837
888
1,039
502
863
349
288
68
1,751
406
233
125
378
145
162
177
9,547
164
804
18,932
11,421
4,924
531
653
16,116
900
79
373
89
1,678
900
346
1,540
127
2
8
13,701
1,457
4,642
2.1
2.1
3.0
3.9
3.2
3.4
2.7
4.4
4.3
2.1
2.5
4.2
4.3
1.9
2.6
Fall 2013
Hours Reach
Avg
(000) (000)
Hrs
4,398 2,306
183
137
617
246
3,766 1,036
1,884
661
212
64
1,477
572
1,424
335
4,066 1,004
1,186
569
881
390
310
88
1,868
479
176
93
318
1.8
1.3
2.5
3.6
2.8
3.3
2.6
4.3
4.0
2.1
2.3
3.5
3.9
1.9
110
2.9
36
39
3,621
134
532
5,273
4,176
1,832
180
215
5,394
4.5
159
47
4.5
149
45
2.6 9,873 3,853
1.2 1,492 1,113
1.5
126
64
3.6 19,011 5,305
2.7 10,936 4,111
2.7 6,783 2,525
3.0
496
164
3.0
538
228
3.0 14,768 5,283
3.4
3.3
2.6
1.3
2.0
3.6
2.7
2.7
3.0
2.4
2.8
113
23
117
48
189
152
116
235
65
1
5
2853
697
1217
8.0
955
114
3.4
40
18
3.2
349
107
1.9
80
41
8.9 1,567
191
5.9
783
145
3.0
296
113
6.6 1,556
250
2.0
105
62
2.0
1
1
1.6
12
6
4.8 12,393 2,453
2.1 1,758
795
3.8 4,737 1,438
8.3
2.2
3.3
2.0
8.2
5.4
2.6
6.2
1.7
1
2
5.1
2.2
3.3
TVBasics 2014-2015
STATION/MARKET STATISTICS
Weekly Hours Tuned & Weekly Reach - Viewers 2+
Market
Quebec Continued
Montréal
Montréal
Montréal
Montréal
Montréal
Quebec City
Quebec City
Quebec City
Quebec City
Rimouski
Rimouski
Rimouski
Rimouski
Rivière-du-Loup
Rivière-du-Loup
Rivière-du-Loup
Rivière-du-Loup
Rouyn
Rouyn
Sept Iles
Sept Iles
Sherbrooke
Sherbrooke
Sherbrooke
Sherbrooke
Trois-Rivières
Trois-Rivières
Trois-Rivières
Trois-Rivières
Val-d'Or
Val-d'Or
Atlantic
ASN (Atlantic Satellite Network)
Charlottetown, PEI
Halifax, NS
Halifax, NS
Halifax, Dartmouth, NS
Moncton, NB
Moncton, NB
Saint John, NB
Saint John, NB
Saint John, NB
St. John's, NFLD
St. John's, NFLD
Sydney, NS
Station
Network
Affiliation
CFJP
CFTM+
CIVM+
CJNT
CKMI
CBVT
CFAP
CFCM
CIVQ
CFER
CIVB
CJBRT+
CJPC
CFTF+
CIMT
CIVB 1
CKRT
CFEM
CKRN
CBAT
CIVG
CFKS
CHLT
CIVS
CKSH
CFKM
CHEM
CIVC
CKTM
CFVS
CIVA
V
TVA
TQ
Rogers
Shaw Media
SRC
V
TVA
TQ
TVA
TQ
SRC
V
V
TVA
TQ
Télé InterRives
RNC Media
RNC Media
RC
TQ
Shaw Media
TVA
TQ
SRC
V
TVA
TQ
SRC
RNC Media
TQ
ASN
CBCT
CBHT
CJCH
CIHFNS
CBAFT
CKCW+
CBAT
CIHFNB
CKLT
CBNT
CJON
CJCB
CTV two
CBC
CBC
CTV
Global
SRC
CTV
CBC
Shaw Media
CTV
CBC
Stirling
CTV
Regional
Affiliation
City
Global
TVA
Global
V
Global
TV NFLD
NTV
Source: Numeris Fall 2014, Fall 2013
37
Hours
(000)
Fall 2014
Reach
(000)
Avg
Hrs
Fall 2013
Hours Reach
(000) (000)
Avg
Hrs
5,698
22,668
3,266
1,617
1,446
3,715
1,282
6,804
432
1,409
22
782
87
532
1,562
43
338
707
311
640
26
841
3,619
198
1,646
311
1,905
81
916
119
34
1,741
2,895
1,562
719
679
734
420
755
223
142
13
146
31
188
162
21
65
91
63
212
12
375
457
99
358
100
207
48
190
43
16
3.3
7.8
2.1
2.2
2.1
5.1
3.1
9.0
1.9
9.9
1.7
5.4
2.8
2.8
9.6
2.0
5.2
7.8
4.9
3.0
2.2
2.2
7.9
2.0
4.6
3.1
9.2
1.7
4.8
2.8
2.1
4,672
20,161
2,825
1,040
1,652
3,879
1,109
5,960
430
1,460
26
780
88
587
1,733
34
330
801
288
680
30
811
3,664
194
1,723
363
1,930
91
931
99
36
1,538
2,669
1,434
620
776
698
370
755
217
154
15
130
29
190
205
20
58
101
62
240
12
371
415
98
359
99
212
52
179
32
17
3.0
7.6
2.0
1.7
2.1
5.6
3.0
7.9
2.0
9.5
1.7
6.0
3.0
3.1
8.5
1.7
5.7
7.9
4.6
2.8
2.5
2.2
8.8
2.0
4.8
3.6
9.1
1.8
5.2
3.1
2.1
1,682
433
2,057
5,363
2,028
786
1,633
640
990
704
1,734
2,571
606
822
116
823
1,522
794
176
395
212
446
205
552
766
100
2.0
3.7
2.5
3.5
2.6
4.5
4.1
3.0
2.2
3.4
3.1
3.4
6.1
1,573
426
2,221
5,205
1,863
692
1,770
680
945
844
2,103
2,777
469
860
130
856
1,505
804
162
451
240
442
259
665
776
103
1.8
3.3
2.6
3.5
2.3
4.3
3.9
2.8
2.1
3.3
3.7
3.6
4.6
TVBasics 2014-2015
Station Group Ownership and Sales Representation
Station
Group Ownership
Major Market Sales Representative
B.C.
CJDC
CFJC
CHBC
CKPG
Bell Media
Jim Pattison Broadcast Group
Shaw Media
Jim Pattison Broadcast Group
Airtime Television Sales/Bell Media Sales
Airtime Television Sales/Western Media Group Sales Inc./WTR Media Sales Inc.
Canadian Television Sales (US Sales)/Shaw Media Sales
Airtime Television Sales/Telerep Inc./Robert Cole Media/WTR Media Sales/Western
Media Group Sales Inc.
Bell Media Sales
SRC Media Sales
CBC Sales
Canadian Television Sales (US Sales)/Shaw Media Sales
ZoomerMedia Sales
Rogers Media Sales
Rogers Media Sales
Bell Media Sales
Impulse Media Sales/Airtime Television Sales/Chek Media Sales
Bell Media Sales
CFTK
Bell Media
CBUFT
SRC
CBUT
Canadian Broadcasting Corp.
CHAN
Shaw Media
CHNU
ZoomerMedia
CKVU
Rogers Broadcasting Ltd.
CHNM
Rogers Broadcasting Ltd.
CIVT
Bell Media
CHEK
CHEK Media Group
CIVI
Bell Media
Alberta
CBRT
Canadian Broadcasting Corp.
CKAL
Rogers Media
CFCN
Bell Media
CICT/CISA Shaw Media
ACCESS
Bell Media
CBXFT
SRC
CBXT
Canadian Broadcasting Corp.
CFRN
Bell Media
CITV-TV
Shaw Media
CKEM
Rogers Broadcasting Ltd.
CITL
Newcap Broadcasting
CKSA
Newcap Broadcasting
CHAT
Jim Pattison Broadcast Group
Saskatchewan
CIPA
Bell Media
CBKFT
SRC
CBKT
Canadian Broadcasting Corp.
CFRE
Global Regina
CKCK
Bell Media
CFQC
Bell Media
CFSK
Shaw Media
CICC
Bell Media
Manitoba
CBWFT
SRC
CBWT
Canadian Broadcasting Corp.
CKND
Shaw Media
CKY
Bell Media
CHMI
Rogers Broadcasting Ltd.
CIIT
ZoomerMedia
CBC Media Sales
Rogers Media Sales
Bell Media Sales
Shaw Media Sales
Bell Media Sales
SRC Media Sales
CBC Media Sales
Bell Media Sales
Canadian Television Sales (US Sales)/Shaw Media Inc.
Rogers Media Sales
Airtime Television Sales/Telerep Inc./Robert Cole Media
Airtime Television Sales/Telerep Inc./Robert Cole Media
Airtime Television Sales/Telerep Inc./Robert Cole Media
Bell Media Sales
Radio-Canada Television Sales
CBC Media Sales
Canadian Television Sales (US Sales)/Shaw Media Sales
Bell Media Sales
Bell Media Sales
Shaw Media Sales/Canadian Television Sales (US Sales)
Bell Media Sales
Radio-Canada Television Sales
CBC Media Sales
Canadian Television Sales (US Sales)/Shaw Media Sales
Bell Media Sales.
Rogers Media Sales
ZoomerMedia Sales
38
TVBasics 2014-2015
Station Group Ownership and Sales Representation
Station
Group Ownership
Major Market Sales Representative
Ontario
CKVR
CJBN
CKWS
CKCO
CFPL
CKNY
CBOT
CBOFT
CJOH
CHRO
CHEX
CHBX
CICI-TV
CHFD
CKPR
CITO
CBLFT
CBLT
CFMT
CJMT
CFTO
CITY
Bell Media
Shaw Communications Inc.
Corus Entertainment
Bell Media
Bell Media
Bell Media
Canadian Broadcasting Corp.
Societe Radio-Canada
Bell Media
Bell Media
Corus Entertainment
Bell Media
Bell Media
Thunder Bay Electronics Ltd.
Thunder Bay Electronics Ltd.
Bell Media
Radio-Canada
Canadian Broadcasting Corp.
Rogers Media
Rogers Media
Bell Media
Rogers Media
Bell Media Sales
Shaw Media Sales
Airtime Television Sales/Telerep Inc./Robert Cole Media
Telerep Inc.
Bell Media Sales
Bell Media Sales
CBC Media Sales
CBC Media Sales
Bell Media Sales
Bell Media Sales
Airtime Television Sales/Robert Cole Media
Bell Media Sales
Bell Media Sales
Canadian Television Sales (US Sales)
Canadian Television Sales (US Sales)
Bell Media Sales
Radio-Canada Television Sales
CBC Media Sales
Rogers Media Sales
Rogers Media Sales
Bell Media Sales
Rogers Media Sales
CHCH
Channel Zero Inc.
CBEFT
CBET
CHWI
CIII-TV
Radio-Canada
Canadian Broadcasting Corp.
Bell Media
Shaw Media
Airtime Television Sales/Impulse Media Sales/Western Media Group Sales Inc./Robert
Cole Media.
Radio-Canada Television Sales
Impulse Media Sales
RNC Media Sales
Shaw Media Sales/Canadian Television Sales (US Sales)
Quebec
CHAU
CIVK
CFRS
CIVV
CJPM
CKTV
CFGS
CHOT
CIVO
CBGAT
CIVF
CBFT
CBMT
CFCF-TV
Télé Inter-Rives
Télé-Québec
V Interactions inc.
Télé-Québec
Groupe TVA Inc.
Societe Radio-Canada
RNC Media Inc.
RNC Media Inc.
Télé-Québec
Radio-Canada
Télé-Québec
Societe Radio-Canada
Canadian Broadcasting Corp.
Bell Media
TVA
Télé-Québec Media Sales
V Media Sales
Télé-Québec Media Sales
Quebecor Media Sales
Impulse Media Sales
V Media Sales
TVA
Télé-Québec Media Sales
Radio-Canada Television Spot Sales
Télé-Québec Media Sales
Impulse Media Sales
Impulse Media Sales
Telerep Inc./CTV National Sales
39
TVBasics 2014-2015
Station Group Ownership and Sales Representation
Station
Group Ownership
Major Market Sales Representative
Quebec
CFJP
CFCM
CIVM
CJNT
CKMI
CBVT
CFAP
CFCM
CIVQ
CFER
CIVB
CJBRT
CJPC
CFTF
CIMT
CKRT
CFEM
CKRN
CBAT
CIVG
CFKS
CHLT
CIVS
CKSH
CFKM
CHEM
CIVC
CKTM
CFVS
CIVA
V Interactions Inc.
Groupe TVA Inc.
Télé-Québec
Rogers Broadcasting Ltd.
Shaw Television Limited Partnership
Societe Radio-Canada
V Interactions Inc.
Groupe TVA Inc.
Télé-Québec
Groupe TVA Inc.
Télé-Québec
Radio-Canada
V
V
Télé Inter-Rives Ltée
Télé Inter-Rives Ltée
RNC Media Inc.
RNC Media Inc.
Radio-Canada
Télé-Québec
V Interactions Inc.
Groupe TVA Inc.
Télé-Québec
Societe Radio-Canada
V Interactions Inc.
Groupe TVA Inc.
Télé-Québec
Radio-Canada Mauricie
RNC Media Inc.
Télé-Québec
V Sales & Marketing
Quebecor Media Sales
Télé-Québec Media Sales
Rogers Media Sales
Shaw Media Sales/Canadian Television Sales (US Sales)
Impulse Media Sales
V Sales and Marketing
Quebecor Media Sales
Télé-Québec Media Sales
Quebecor Media Sales
Télé-Québec Media Sales
Radio-Canada Television Spot Sales
V Media Sales
V Media Sales
Quebecor Media
Impulse Media Sales
Quebecor Media Sales
RNC Media Sales
Radio-Canada Television Spot Sales
Télé-Québec Media Sales
V Sales and Marketing
Quebecor Media Sales
Télé-Québec Media Sales
Radio-Canada Media Sales
V Sales and Marketing
Quebecor Media Sales
Télé-Québec Media Sales
Radio-Canada Media Sales
RNC Media Sales
Télé-Québec Media Sales
Atlantic
ASN
CBCT
CBHT
CJCH
CIHFNS
CBAFT
CKCW
CBAT
CIHFNB
CKLT
CBNT
CJON
CBIT
CJCB
Bell Media
Canadian Broadcasting Corp.
Canadian Broadcasting Corp.
Bell Media
Shaw Communications Inc.
Societe Radio-Canada
Bell Media
Canadian Broadcasting Corp.
Shaw Communications Inc.
Bell Media
Canadian Broadcasting Corp.
Newfoundland Broadcasting Co.
Canadian Broadcasting Corp.
Bell Media
Bell Media Sales
Impulse Media Sales
Impulse Media Sales
Bell Media Sales
Shaw Media Sales
Radio-Canada Television Sales
Bell Media Sales
CBC Television Spot Sales
Shaw Media Sales
Bell Media Sales
Impulse Media Sales
Canadian Television Sales (US Sales)/CMS Vancouver
CBC Television Spot Sales
Bell Media Sales
40
TVBasics 2014-2015
COMMERCIAL SPECIALTY NETWORKS
Numeris - Weekly Hours Tuned & Weekly Reach by Network - Persons 2+ Mo-Su 6a-2a - Total Canada
Fall 2014
Fall 2013
Hours
Reach
Avg
Hours
Reach
Avg
(000)
(000)
Hrs
(000)
(000)
Hrs
SPECIALTY
ABC Spark (ABCSP)
Aboriginal Peoples Television Network (APTN+)
Action (ACTION)
Addik TV (ADDIK)
Animal Planet (ANIMAL)
Argent (ARGENT)
ARTV (ARTV)
Asian Television Network (ATN)
BBC Canada (BBCCA)
BBC Kids (BBCKID)
Biography Channel, The (BIO)
BITE TV (BITETV)
Business News Network (BNN)
Book Television (BOOK)
BPM TV (BPMTV)
Bravo! (BRAVO)
Canal D (CANALD)
Canal Evasion (EVASN)
Canal Vie (VIE)
Cartoon Network (CART+)
CBC News Network (CBC NN)
Comedy Gold (COMGLD)
Comedy Network, The (COMEDY)
Cosmopolitan TV
Country Music Television (CMT)
Cottage Life (COTLFE)
CP24 (CP 24)
Crime+Investigation (CRM+IN)
CTV NewsNet (CTVNCH)
DejaView (DEJAVU)
Discovery Channel (DISCVY)
Disney Jr (DSNYJR)
Disney XD (DSYXD+)
Dicovery Science (DISSCI)
Discovery Velocity (DISCVLY)
DIY Network (DIYNET)
Documentary Channel (DOCS)
DTour (DTOUR)
E! (E)
ESPN Classic (ESPNCL)
Fairchild Television (FAIR+)
Family Channel (FAMILY+)
FashionTelevisionChannel (FASHN)
Food Network Canada (FOOD)
FX
FXX (FXXCAN)
FYI (FYI) formerly TwistTV
G4 (TECHTV)
Golf (GOLF)
H2 (H2)
HGTV Canada (HGTV)
HiFi
Historia (HISTFR)
History Television (HIST+)
Ichannel (ICHANN)
983
609
988
1,751
532
36
1,951
416
1,109
16
90
142
1,533
116
4
4,170
2,093
562
2,665
79
9,398
262
3,467
361
1,131
285
3,960
728
4,154
930
6,032
2,651
810
525
320
403
222
1,151
1,188
18
527
6,026
10
3,162
1,014
123
275
50
1,675
534
4,491
93
1,590
6,058
29
503
352
485
530
365
18
636
69
634
16
60
100
388
42
1
1,669
1,017
401
1,220
59
2,812
106
2,148
193
748
204
1,288
327
1,473
308
3,039
602
413
365
209
291
185
762
739
16
69
1,622
9
1,795
622
91
162
44
424
281
2,204
64
660
2,799
24
41
2.0
1.7
2.0
3.3
1.5
2.0
3.1
6.0
1.7
1.0
1.5
1.4
4.0
2.8
4.0
2.5
2.1
1.4
2.2
1.3
3.3
2.5
1.6
1.9
1.5
1.4
3.1
2.2
2.8
3.0
2.0
4.4
2.0
1.4
1.5
1.4
1.2
1.5
1.6
1.1
7.6
3.7
1.1
1.8
1.6
1.4
1.7
1.1
4.0
1.9
2.0
1.5
2.4
2.2
1.2
1,233
716
1,322
798
661
17
1,788
296
709
116
182
91
1,483
115
11
4,414
2,214
646
2,447
132
8,166
476
3,189
307
1,496
250
4,357
1,007
3,160
1,415
5,354
2,467
884
358
374
665
186
1,014
995
26
1,011
7,247
23
4,672
693
na
119
78
1,422
445
5,565
131
1,514
7,181
22
615
387
598
370
441
12
688
87
419
27
129
72
400
36
6
1,802
1,035
462
1,143
92
2,589
139
2,000
185
981
229
1,308
382
1,205
507
2,748
646
387
276
261
386
144
727
694
19
101
2,008
18
2,277
510
na
92
59
431
260
2,625
86
672
3,046
19
2.0
1.9
2.2
2.2
1.5
1.4
2.6
3.4
1.7
4.3
1.4
1.3
3.7
3.2
1.8
2.4
2.1
1.4
2.1
1.6
3.2
3.4
1.6
1.7
1.5
1.1
3.3
2.6
2.6
2.8
1.9
3.8
2.3
1.3
1.4
1.7
1.3
1.4
1.4
1.4
10.0
3.6
1.3
2.0
1.4
na
1.3
1.3
3.3
1.7
2.1
1.5
2.3
2.4
1.2
TVBasics 2014-2015
Hours-‘14
COMMERCIAL SPECIALTY NETWORKS
Independent Film Channel (IFC)
Investigation Discovery (INVDIS)
Leafs TV (LEAFS)
Lifetime (LIFE T)
MovieTime (MOVIET)
MTV Canada (MTVCAN)
MTV2
MuchLOUD (MLOUD)
M3 (M3)
MuchRetro (MRETRO)
MuchMusic (MUCH)
MuchVibe (MVIBE)
Musimax (MUSMAX)
Musique Plus (MUSIQU)
Nat Geo WILD (NATGWD)
National Geographic Channel (NATGE)
NBA TV (NBA TV)
NHL Network (NHLNET)
Nickelodeon (NICKEL)
Odyssey Television Network (ODYSEY)
OLN: Outdoor Life Network (OLN)
One (ONE)
OUTtv (OUT TV)
OWN
Pet Network (PETNET)
Prise2 (PRISE2)
RDI (RDI)
RDS2
RDS - Le Reseau des Sports (RDS)
RDS Info (RDSINF)
Rewind (REWIND)
SportsNet (SNET)
Sportsnet 360 (SN360+)
Series + (SERIES)
Showcase (SHWCSE)
Showcase Action (ACTION)
Silver Screen Classics (SLVSCR)
SLICE
Space (SPACE)
Sundance Channel (SUNDAN)
Talentvision
Telelatino (LATINO+)
Teletoon English (TOON E)
Teletoon French (TOON F)
Teletoon Retro (TOON R)
Travel + Escape (TRAVEL)
TSN (TSN+)
TSN2
TV5 (TV5)
Vision TV (VISION)
VRAK TV (VRAKTV)
W Network (WNET+)
Weather Network, The (WEATHR)
YTV (YTV+)
ZTélé
Reach-‘14
286
644
85
0
1,430
594
25
1
1,326
8
1,303
1
204
305
583
1,861
437
65
378
26
1,233
132
59
1,006
26
1,311
4,986
515
7,658
161
68
11,431
3,039
2,701
4,189
988
456
1,454
3,412
56
17
765
1,733
1,418
717
472
17,144
2,088
2,634
4,086
1,345
5,171
2,416
3,581
1,477
151
245
60
0
540
390
20
1
876
6
959
1
132
278
340
1,174
122
28
169
7
745
87
25
634
19
407
1,220
268
1,715
105
37
3,315
1,204
815
1,701
485
174
920
1,427
40
5
394
876
583
299
284
4,510
870
776
1,231
554
2,139
1,303
1,680
814
42
Avg. Hrs.-‘14
1.9
2.6
1.4
na
2.6
1.5
1.3
1.0
1.5
1.3
1.4
1.0
1.5
1.1
1.7
1.6
3.6
2.3
2.2
3.7
1.7
1.5
2.4
1.6
1.4
3.2
4.1
1.9
4.5
1.5
1.8
3.4
2.5
3.3
2.5
2.0
2.6
1.6
2.4
1.4
3.4
1.9
2.0
2.4
2.4
1.7
3.8
2.4
3.4
3.3
2.4
2.4
1.9
2.1
1.8
Hours-‘13
409
796
793
4
1,118
572
24
42
1,284
34
1,312
18
162
303
607
2253
125
166
327
14
1,377
43
30
976
44
938
4,503
454
10,066
178
75
14,011
2,175
3,407
4,936
1,332
124
1,901
3,890
44
44
863
3,308
1,694
746
385
22,579
2,452
3,083
3,911
1,256
5,538
2,251
4,996
1,359
Reach-‘13
226
239
332
2
493
431
23
10
931
6
822
9
125
217
328
1385
76
81
241
2
918
22
25
628
24
306
1,108
207
1,899
120
39
3,756
897
857
2,097
598
51
1,153
1,384
23
6
388
1,360
566
465
209
5,406
1,044
784
1,304
425
2,480
1,405
1,959
757
Avg. Hrs.-‘13
1.8
3.3
2.5
2.0
2.3
1.3
1.0
4.2
1.4
5.6
1.6
2.0
1.3
1.4
1.8
1.6
1.6
2.1
1.4
7.0
1.5
2.0
1.2
1.6
1.8
3.1
4.1
2.2
5.3
1.5
1.9
3.7
2.4
4.0
2.4
2.2
2.4
1.6
2.8
1.9
7.3
2.2
2.4
3.0
1.6
1.8
4.2
2.3
3.9
3.0
3.0
2.2
1.6
2.6
1.8
TVBasics 2014-2015
COMMERCIAL SPECIALTY NETWORKS
SPECIALTY
GROUP OWNERSHIP
MAJOR MARKET
SALES REPRESENTATIVE
Aboriginal Peoples Television Ntwk
ABC Spark
Action
Addik TV
Animal Planet
Argent
ARTV
Asian Television Network
BBC Canada
BBC Kids
Biography Channel
Bite
Book Television
Business News Network
Bpm:tv
Bravo!
Canal D
Canal Evasion
Cartoon Network
Canal Vie
CBC News Network
Comedy Network, The
Cosmopolitan TV
Cottage Life TV
Country Music Television
CP24
Crime+Investigation
CTV News Channel
DejaView
Discovery Channel
Discovery Civilization (Science)
Discovery Velocity
Disney Jr.
Disney XD
DIY Network
Documentary
DTour
E
ESPN Classic
Fairchild Television
Family Channel
FashionTelevisionChannel
Food Network Canada
FX
FXX
FYI
G4
H2
HGTV Canada
HiFi
Historia
History Television
ichannel
Independent Film Channel (IFC)
Investigation Discovery
Leafs TV
Lifetime
MovieTime
APTN
Corus Entertainment Inc.
Shaw Media
TVA Group
Bell Media
TVA Group
CBC
ATN International Ltd.
Shaw Media
Knowledge West Communications
Rogers Media
Blue Ant Media
Bell Media
Bell Media
Stornoway Communications
Bell Media
Bell Media
Groupe Serdy
Corus Entertainment Inc.
Bell Media
CBC
Bell Media
Corus Entertainment Inc.
Blue Ant Media
Corus Entertainment Inc.
Bell Media
Shaw Media
Bell Media
Shaw Media
Bell Media
Bell Media
Bell Media
DHX Media
DHX Media
Shaw Media
CBC Corp.
Shaw Media
Bell Media
Bell Media
Fairchild Television
DHX Media
Bell Media
Shaw Media
Rogers Media
Rogers Media
Shaw Media
Rogers Media
Shaw Media
Shaw Media
Blue Ant Media
Corus Entertainment Inc.
Shaw Media
Stornoway Communications
Shaw Media
Bell Media
Maple Leafs Sports & Entertainment Ltd.
Shaw Media
Shaw Media
APTN Media Sales
Corus Media Sales
Shaw Media Sales
TVA Sales
Bell Media Sales
TVA Sales
CBC Media Sales
ATN Media Sales
Shaw Media Inc./Canadian Television Sales (US Sales)/
BBC Worldwide Media Sales
Rogers Media Sales
Blue Ant Media Sales
Bell Media Sales
Bell Media Sales
Stornoway Media Sales
Bell Media Sales
Bell Media Sales
Groupe Serdy Media Sales
Corus Media Sales
Bell Media Sales
CBC Media Sales
Bell Media Sales
Corus Media Sales
Blue Ant Media Sales
Corus Media Sales
Bell Media Sales
Shaw Media Sales
Bell Media Sales
Shaw Media Sales
Bell Media Sales
Bell Media Sales
Bell Media Sales
CWK Media Sales
CWK Media Sales
Shaw Media Sales
CBC Media Sales
Shaw Media Sales
Bell Media Sales
Bell Media Sales
Fairchild Television Media Sales
CWK Sales
Bell Media Sales
Shaw Media Sales
Rogers Media Sale
Rogers Media Sales
Shaw Media Sales
Rogers Media Sales
Shaw Media Sales
Shaw Media Sales
Blue Ant Media Sales
Corus Media Sales
Shaw Media Sales
Stornoway Media Sales
Shaw Media Sales
Bell Media Sales
MLSE Media Sales
Shaw Media Sales
Shaw Media Sales
43
TVBasics 2014-2015
SPECIALTY
GROUP OWNERSHIP
MAJOR MARKET SALES REPRESENTATIVE
MTV Canada
MuchLOUD
M3
MuchMoreRetro
MuchMusic
MuchVibe
MusiMax
MusiquePlus
Mystery
National Geographic Channel
National Geographic Wild
NBA TV Canada
NHL Network
Nickelodeon
Odyssey
OLN: Outdoor Life Network
One
OUT TV
OWN
Pet Network
Prise 2
RDI – Le Réseau de L’information
RDS2
RDS
RDS Info
Rewind
RDS Info Sports
Sportsnet
Sportsnet 360
Séries+
Showcase
Showcase Action
Silver Screen Classics
Slice
Space
Star TV! (re-branded as E!)
Sundance Channel
Talentvision
Telelatino (TLN)
Teletoon
Teletoon Retro
Travel + Escape
TSN
TSN2
TV5
Vision TV
VRAK-TV
W Movies
W Network
Weather Network, The
YTV Canada
Ztélé
Bell Media
Bell Media
Bell Media
Bell Media
Bell Media
Bell Media
V Media Group
V Media Group
Shaw Media
Shaw Media
Shaw Media
Maple Leaf Sports & Entertainment Ltd.
Bell Media
Corus Entertainment
Odyssey Television Network Inc.
Rogers Media
Zoomer Media
Shavick Entertainment
Corus Entertainment Inc.
Stornoway Communications
Groupe TVA Inc.
Société Radio-Canada
Bell Media
Bell Media
Bell Media
Channel Zero Inc.
Bell Media
Rogers Media
Rogers Media.
Corus Entertainment Inc.
Shaw Media
Shaw Media
Channel Zero Inc.
Shaw Media
Bell Media
Bell Media
Corus Entertainment Inc.
Fairchild Television
Telelatino Network Inc.
Corus Entertainment Inc.
Corus Entertainment Inc
Blue Ant
Bell Media
Bell Media
Le Consortium de télévision Québec
Zoomer Media
Bell Media
Corus Entertainment Inc.
Corus Entertainment Inc.
Pelmorex Media Inc.
Corus Entertainment Inc.
Bell Media
Bell Media Sales
Bell Media Sales
Bell Media Sales
Bell Media Sales
Bell Media Sales
Bell Media Sales
V Media Group
V Media Group
Shaw Media Sales
Shaw Media Sales
Shaw Media Sales
MLSE Media Sales
Bell Media Sales
Corus Media Sales
Odyssey Media Sales
Rogers Media Sales
Zoomer Media Sales
Shavick Media sales
Corus Media Sales
Stornoway Communications Media Sales
Quebecor Media Sales
SRC Media Sales
Bell Media Sales
Bell Media Sales
Bell Media Sales
Channel Zero Media Sales
Bell Media Sales
Rogers Media Sales
Rogers Media Sales
Corus Media Sales
Shaw Media Inc.
Shaw Media Sales
Channel Zero Media Sales
Shaw Media Sales
Bell Media Sales
Bell Media Sales
Corus Media Sales
Fairchild Television Media Sales
Corus Media Sales
Corus Media Sales
Corus Media Sales
Blue Ant Media Sales
Bell Media Sales
Bell Media Sales
Le Consortium de télévision Québec
Zoomer Media Sales
Bell Media Sales
Corus Media Sales
Corus Media Sales
Pelmorex Media Broadcast Sales
Corus Media Sales
Bell Media Sales
Source: Station Websites, CRTC – Broadcast Policy Monitoring Report
44
TVBasics 2014-2015
NETWORK/STATION GROUPS*
Fall 2014
Network/Station Groups
Fall 2013
Hours
Reach
Avg
Hours
Reach
Avg
(000)
(000)
Hrs
(000)
(000)
Hrs
ASTL E: Astral Media English (Ret Fa13)
11,790
3,376
3.5
ASTL F: Astral Media French (Ret Fa13)
17,934
3,735
4.8
ASTLDG: Astral Media Digital (Ret Fa13)
2,463
845
2.9
ASTLSP: Astral Media Specialty/Pay (Ret Fa13)
27,261
6,683
4.1
ASTRAL: Astral Media Ownership Group (Ret Fa13)
29,724
7,008
4.2
ATV+: Atlantic Television Network
7,602
1,951
3.9
7,445
1,995
3.7
12,510
2,364
5.3
12,123
2,483
4.9
144,353
22,552
6.4
151,158
22,896
6.6
71,311
14,832
4.8
71,865
15,293
4.7
BELLDG: Bell Media Digital
3,352
1,495
2.2
3,403
1,460
2.4
BELL E: Bell Media English
126,558
19,065
6.6
131,148
19,774
6.6
BELL F: Bell Media French
17,796
4,085
4.4
20,010
3,970
5.0
BELL SP: Bell Media Specialty
69,690
16,313
4.3
75,917
16,555
4.6
CBC CV: CBC Conventional
26,180
9,071
2.9
27,424
9,593
2.9
222
185
1.2
186
144
1.3
9,398
2,812
3.3
8,166
2,589
3.2
BCTV: British Columbia (Vancouver/Victoria) (Retired)
BELL: Bell Media Ownership Group
BELLCV: Bell Media Conventional
CBC DG: CBC Digital
CBC SP: CBC Specialty
CBC+: CBC Maritimes
3,130
1,127
2.8
3,327
1,189
2.8
CBC E: CBC English
35,800
10,147
3.5
35,776
10,610
3.4
CBCSRC: CBC-SRC Ownership Group
67,560
14,896
4.5
65,783
14,872
4.4
CBC: Total
28,010
9,469
3.0
29,499
10,104
2.9
CECO: East Central Ontario
1,521
558
2.7
1,499
615
2.4
CFCN+: CTV Calgary
3,605
1,105
3.3
3,504
1,151
3.0
CFRN+: CTV Edmonton
3,443
920
3.7
3,161
929
3.4
863
349
2.5
881
390
2.3
CICI+: CTV Sudbury, Timmins, North Bay
1,751
406
4.3
1,868
479
3.9
CIHF: Maritimes
3,018
1,202
2.5
2,807
1,202
2.3
11,421
4,176
2.7
10,936
4,111
2.7
3,266
1,562
2.1
2,825
1,434
2.0
782
146
5.4
780
130
6.0
CKCO+ : CTV Kitchener
4,009
1,041
3.9
3,766
1,036
3.6
CKCW+: CTV Moncton
1,633
395
4.1
1,770
451
3.9
108
75
1.4
118
71
1.7
CHEX+: Peterborough
CITY: City TV Network (National)
CIVM+: Télé-Québec Montréal
CJBRT+: Rimouski, Matane, Sept Iles
CKPG: Prince George, Terrace
Source: Numeris Fall 2014, Fall 2013
45
TVBasics 2014-2015
Fall 2014
Network/Station Groups
COMEDY: The Comedy Network
Fall 2013
Hours
Reach
Avg
Hours
Reach
Avg
(000)
(000)
Hrs
(000)
(000)
Hrs
3,467
2,148
1.6
3,189
2,000
1.6
24,958
7,494
3.3
28,314
8,476
3.3
CORSCV: Corus Conventional
1,521
558
2.7
1,499
615
2.4
CORSDG: Corus Digital
3,528
1,494
2.4
3,414
1,727
2.0
CORSSP: Corus Specialty/Pay
26,651
8,372
3.2
24,357
7,639
3.2
CORUS: Corus Ownership Group
31,699
9,410
3.4
29,270
8,691
3.4
2,707
781
3.5
2,931
903
3.2
CTV2TT: CTV 2
11,955
5,189
2.3
12,020
5,641
2.1
CTVTOT: CTV Total
59,851
13,744
4.4
59,972
14,120
4.2
CTVONT: CTV Ontario
28,530
7,244
3.9
28,712
7,443
3.9
CTYTOT: CITY TV Total
17,126
6,898
2.5
16,444
6,777
2.4
GLBTOT: Global Ownership Group
45,993
11,076
4.2
43,147
11,483
3.8
CDNIND: Canadian Independent Ownership Group
13,469
4,791
2.8
11,757
4,051
2.9
1,264
856
1.5
2,273
1,657
1.4
51,586
5,595
9.2
42,875
4,986
8.6
QCOR E: Québecor English
682
181
3.8
511
139
3.7
QCOR F: Québecor French
50,904
5,416
9.4
42,364
4,847
8.7
QCORCV: Québecor Conventional
38,084
4,497
8.5
34,742
4,184
8.3
QCORDG: Québecor Digital
9,144
2,520
3.6
4,097
1,352
3.0
QCORSP: Québecor Specialty
4,358
1,069
4.1
3,995
984
4.1
RMI: Rogers Ownership Group
38,368
10,688
3.6
39,583
11,178
3.5
RMI E: Rogers English
38,368
10,688
3.6
39,583
11,178
3.5
RMI CV: Rogers Conventional
18,390
7,344
2.5
18,716
7,528
2.4
RMI SP: Rogers Specialty
15,703
4,531
3.5
17,562
4,925
3.5
4,275
1,799
2.4
3,304
1,443
2.3
SHAW: Shaw Communications Inc.
78,085
14,970
5.2
80,585
16,083
5.0
SHAW E: Shaw English
78,085
14,970
5.2
80,585
16,083
5.0
SHAWCV: Shaw Conventional
45,993
11,076
4.2
43,147
11,483
3.8
SHAWDG: Shaw Digital
11,587
4,065
2.9
12,168
4,448
2.7
SHAWSP: Shaw Specialty
20,506
7,316
2.8
25,269
8,339
3.0
4,189
1,701
2.5
4,936
2,097
2.3
SNET: Sportsnet
11,431
3,315
3.4
14,011
3,756
3.7
SRC: Société Radio-Canada
25,150
4,879
5.2
24,095
4,441
5.4
SRC CV: SRC Conventional
24,501
4,778
5.1
23,476
4,348
5.4
SRC F: SRC French
31,759
5,106
6.2
30,008
4,689
6.4
6,937
1,651
4.2
6,290
1,610
3.9
CORS E: Corus English
CTV SK: CTV Saskatchewan
OMNTOT: Omni Total
QCOR: Québecor Ownership Group
RMI DG: Rogers Digital
SHWCSE: Showcase
SRC SP: SRC Specialty/Pay
46
TVBasics 2014-2015
Fall 2014
Network/Station Groups
Fall 2013
Hours
Reach
(000)
(000)
Hrs
STV+: Global Saskatchewan
1,310
554
TQ: Tele-Quebec
3,266
TVA: TVA Ownership Group
V: Montréal
Avg Hours
Reach
Avg
(000)
(000)
Hrs
2.4
1,242
536
2.3
1,562
2.1
2,825
1,434
2.0
42,794
5,029
8.5
39,788
4,740
8.4
9,284
2,904
3.2
8,063
2,583
3.1
*Some network/station groups include affiliate as well as network time and are not therefore mutually exclusive.
Source: Numeris Fall Surveys
47
TVBasics 2014-2015
BBM NETWORK/STATION GROUPS (Station Area Guide)
Network
Station List
ATV+: Atlantic Television System
CJCB, CJCH, CKCW1, CKLT
Bell Media Ownership Group
ACCESS, ANIMAL, ASN, BNN, BOOK, BRAVO,CANALD,CFCF, CFCN1, CFCN2,
CFCN3, CFCN4, CFPL, CFQC, CFRN1, CFRN2, CFRN3, CFRN4, CFRN5, CFTK,
CFTO, CHBX, CHRO, CHWI, CICC, CICI, CICI2, CIPA, CITO, CIVI, CIVT, CJCB,
CJCH, CJDC, CJOH, CKCK, CKCO1, CKCO2, CKCO3, CKCW1,CKLT, CKNY,
CKVR, CKY, COMDYE, COMDYW, COMGLD, CP 24, CPOP, CTVNCH, DISCVY,
DISSCI, DISWLD, E, ECRAN, ESPNCL, FASHN, HBO E, INVDIS, INVEST,
JUCBOX, M3, MLOUD, MRETRO, MTV2, MTVCAN, MUCH, MVIBE, NHLNET, RDS
RDS2, RDSINF, SPACE, TMN EX, TMN FE, TMN FN, TMN HD, TMN M, TMNENC,
TSN1, TSN2, TSN3, TSN4, TSN5, VIE, VRAKTV, Z
ACCESS, ANIMAL, ASN, BNN, BOOK, BRAVO, CFCF, CFCN1, CFCN2, CFCN3,
CFCN4, CFPL, CFQC, CFRN1, CFRN2, CFRN3, CFRN4, CFRN5, CFTK, CFTO,
CHBX, CHRO, CHWI, CICC, CICI, CICI2, CIPA, CITO, CIVI, CIVT, CJCB, CJCH,
CJDC, CJOH, CKCK, CKCO1, CKCO2, CKCO3, CKCW1, CKLT, CKNY, CKVR,
CKY, COMDYE, COMDYW, COMGLD, CP 24, CTVNCH, DISCVY, DISSCI,
DISWLD, E, ESPNCL, FASHN, HBO E, INVDIS, JUCBOX, M3, MLOUD, MRETRO,
MTV2, MTVCAN, MUCH, MVIBE, NHLNET, SPACE, TMN EX, TMN FE, TMN FN
TMN HD, TMN M, TMNENC, TSN1, TSN2, TSN3, TSN4, TSN5
ACCESS, ASN, CFCF, CFCN1, CFCN2, CFCN3, CFCN4, CFPL, CFQC, CFRN1,
CFRN2, CFRN3, CFRN4, CFRN5, CFTK, CFTO, CHBX, CHRO, CHWI, CICC, CICI,
CICI2, CIPA, CITO, CIVI, CIVT, CJCB, CJCH, CJDC, CJOH, CKCK, CKCO1,
CKCO2, CKCO3, CKCW1, CKLT, CKNY, CKVR, CKY
ANIMAL, BOOK, COMGLD, CPOP, DISSCI, ESPNCL, FASHN, INVDIS, INVEST,
JUCBOX, MLOUD, MRETRO, MTV2, MVIBE, NHLNET, RDSINF
CANALD, CPOP, ECRAN, INVEST, RDS, RDS2, RDSINF, VIE, VRAKTV, Z
Bell Media English
Bell Media Conventional
Bell Media Digital
Bell Media French
Bell Media Specialty
CBC DG: CBC Digital
BNN, BRAVO, CANALD, COMDYE, COMDYW, CP 24, CTVNCH, DISCVY,
DISWLD, E, M3, MTVCAN, MUCH, RDS, RDS2, SPACE, TSN1, TSN2, TSN3,
TSN4, TSN5, VIE, VRAKTV, Z
CBAT, CBC N, CBCT,CBET, CBHT, CBKT, CBLT, CBMT, CBNT, CBOT, CBRT,
CBUT, CBWT, CBXT
DOCS
CBC SP: CBC Specialty /Pay
CBC NN
CBC+: CBC Maritimes
CBCT, CBHT, CBAT
CBC E: CBC English
CECO: East Central Ontario
CBAT, CBC N, CBC NN, CBCT, CBET, CBHT, CBKT, CBLT, CBMT, CBNT, CBOT,
CBRT, CBUT, CBWT, CBXT, DOCS
CBAT, CBC N, CBCT, CBET, CBHT, CBKT, CBLT, CBMT, CBNT, CBOT, CBRT,,
CBUT, CBWT, CBXT, CFTK, CHEX1, CHEX2, CJDC, CKSA, CKWS
ARTV, CBAFT, CBAT, CBC N, CBC NN, CBCT, CBET, CBFT, CBGAT, CBHT,
CBKFT, CBKT, CBLFT, CBLT, CBMT, CBNT, CBOFT, CBOT, CBRT, CBST,
CBUFT, CBUT, CBVT, CBWFT, CBWT, CBXFT, CBXT, CJBRT, CKSH, CKTM,
CKTV, DOCS, EXPLOR, RDI
CKWS, CHEX1, CHEX2
CFCN+: CTV Calgary
CFCN1/2/3/4
CFRN+
CFRN1/2/3/4/5
CBC CV: CBC Conventional
CBCTOT: CBC Total
CBCSRC: CBC-SRC Ownership Group
48
TVBasics 2014-2015
Network
Station List
CHEX+: Peterborough
CHEX1, CHEX2
CICI+: CTV Sudbury, Timmons, North Bay
CHBX, CICI, CICI2, CITO, CKNY
CIHF: Maritimes
CIHFNS, CIHFNB
CIVM+ Télé-Québec Montreal
CIVA, CIVB, CIVB 1, CIVC, CIVF, CIVG, CIVK, CIVM, CIVO, CIVQ, CIVS, CIVV
CJBRT+: SRC Rim-Mat-Sept Is
CBGAT, CBST, CJBRT
CKCO+: CTV Kitchener
CKCO1/2/3
CKCW+: CTV Moncton
CKCW1, CKLT
COMEDY: Comedy Network
COMDYE, COMDYW
CORS E: Corus English
ABCSP, CARTE, CARTW, CHEX1, CHEX2, CKWS, CMT, COSMOE, COSMOW,
ENCAVE, HBO W, MCTRAL, NICKEL, OWN, SUNDAN, TOON R, TOONEE,
TOONEW, TREE, WMOVIE, WNET E, WNET W, YTVE, YTVW
CKWS,CHEX1, CHEX2
CORS CV: Corus Conventional
CORSDG: Corus Digital
CTV SK: CTV Saskatchewan
CTV2TT: CTV Ontario
ABCSP, CARTE, CARTW, COSMOE, COSMOW, NICKEL, SUNDAN, TOON R,
TOONRF, WMOVIE
CMT, ENCAVE, HBO W, HISTFR, LATNOE, LATNOW, MCTRAL, OWN, SERIES,
TOON F, TOONEE, TOONEW, TREE, UNIVIS, WNET E, WNET W, YTVE, YTVW
ABCSP, CARTE, CARTW, CHEX1, CHEX2, CKWS, CMT, COSMOE, COSMOW
ENCAVE, HBO W, HISTFR, LATNOE, LATNOW, MCTRAL, NICKEL, OWN,
SERIES, SUNDAN, TOON F, TOON R, TOONEE, TOONEW, TOONRF, TREE,
UNIVIS, WMOVIE, WNET E, WNET W, YTVE, YTVW
CFQC, CICC, CIPA, CKCK
ASN, CKVR, CFPL, CHRO, CHWI, ACCESS, CIVI
CTVONT
CFTO, CHBX, CICI, CICI2, CITO, CJOH, CKCO1, CKCO2, CKCO3, CKNY
CTVTOT: CTV Total
CFCF, CFCN1, CFCN2, CFCN3, CFCN4, CFQC, CFRN1, CFRN2, CFRN3, CFRN4
CFRN5, CFTO, CHBX, CICC, CICI, CICI2, CIPA, CITL, CITO, CIVT, CJCB, CJCH
CJOH, CKCK, CKCO1, CKCO2, CKCO3, CKCW1, CKLT, CKNY, CKPR, CKY
CJNT, CITY, CHMI, SCN, CKAL, CKEM, CKVU
CORSSP: Corus Specialty/Pay
CORUS: Corus Ownership Group
CTYTOT: City TV Total
GBLTOT: Global Total
CDNIND: Canadian Indep. Ownership Group
OMNTOT: OMNI Total
QCOR: Québecor Ownership Group
QCOR F: Québecor French
CFRE, CFSK, CHAN, CHBC, CICT, CIHFNB, CIHFNS, CIII, CISA, CITV, CJBN,
CKMI, CKND
CFJC, CHAT, CHCH, CHEK, CHFD, CHNU, CIIT, CITS, CJIL, CJON, CKCS, CKES,
CKPG
CFMT, CJMT, CJCO, CJEO, CHNM
ADDIK, ARGENT, CASA, CFCM, CFER, CFTM, CFTM E, CFTM O, CHEM, CHLT,
CJPM, LCN, MOICIE, PRISE2, SUNNEW, TVASP2, TVASPO, YOOPA
QCORCV: Québecor Conventional
QCORDG: Québecor Digital
ADDIK, ARGENT, CASA, CFCM, CFER, CFTM, CFTM E, CFTM O, CHEM, CHLT,
CJPM, LCN, MOICIE, PRISE2, TVASP2, TVASPO, YOOPA
CFCM, CFER, CFTM, CFTM E, CFTM O, CHEM, CHLT, CJPM
ADDIK, ARGENT, CASA, MOICIE, PRISE2, SUNNEW, TVASP2, TVASPO, YOOPA
QCORSP: Québecor Specialty/Pay
LCN
RDS+: RÉSEAU DES SPORTS – Bell Media
RDS, RDS2
RMI: Rogers Ownership Group
RMI CV: Rogers Conventional
BIO, CFMT, CHMI, CHNM, CITY, CJCO, CJEO, CJMT, CJNT, CKAL, CKEM, CKVU,
FXCAN, FXXCAN, OLN, RTVSPT, SCN, SN360, SNTONE, SNTWRD, SPNEAS,
SPNONT, SPNPAC, SPNWES, TECHTV
BIO, CFMT, CHMI, CHNM, CITY, CJCO, CJEO, CJMT, CJNT, CKAL, CKEM, CKVU,
FXCAN, FXXCAN, OLN, RTVSPT, SCN, SN360, SNTONE, SNTWRD, SPNEAS,
SPNONT, SPNPAC, SPNWES, TECHTV
CFMT, CHMI, CHNM, CITY, CJCO, CJEO, CJMT, CJNT, CKAL, CKEM, CKVU, SCN
RMI DG: Rogers Digital
BIO, FXCAN, FXXCAN, RTVSPT, SNTONE, SNTWRD, TECHTV
RMI E E: Rogers English
49
TVBasics 2014-2015
RMI SP: Rogers Specialty/ Pay
OLN, SN360, SPNEAS, SPNONT, SPNPAC, SPNWES
RS TOT: Rogers Sports Network
CBAT, CBCT, CBET, CBHT, CBKT, CBLT, CBMT, CBNT, CBOT, CBRT, CBUT,
CBWT, CBXT, CFJC, CFTK, CHAT, CHEX1, CHEX2, CHMI, CHNM, CITY, CJCO,
CJDC, CJEO, CJMT, CJNT, CKAL, CKEM, CKPG, CKSA, CKVU, CKWS, FXCAN,
SCN, SN360, SNTONE, SPNEAS, SPNONT, SPNPAC, SPNWES
ACTION, BBCCA, BCNEWS, CFRE, CFSK, CHAN, CHBC, CICT, CIHFNB, CIHFNS,
CIII, CISA, CITV, CJBN, CKMI, CKND, CRM+IN, DEJAVU, DIYNET, DTOUR,
FOOD, FYI, H2, HGTV, HIST E, HIST W, IFC, LTIME, MOVIET, NATGE, NATGWD,
SHWCSE, SLICE, XTREME
DTOUR, FOOD, HGTV, HIST E, HIST W, SHWCSE, SLICE
SHAW: Shaw Ownership Group
SHAWSP: Shaw Specialty
SHAWCV: Shaw Conventional
SHAWSP: Shaw Specialty/Pay
CFRE, CFSK, CHAN, CHBC, CICT, CIHFNB, CIHFNS, CIII, CISA, CITV, CJBN,
CKMI, CKND
ACTION, BBCCA, BCNEWS, CRM+IN, DEJAVU, DIYNET, FYI, H2, IFC, LTIME,
MOVIET, NATGE, NATGWD, XTREME
DTOUR, FOOD, HGTV, HIST E, HIST W, SHWCSE, SLICE
SNET: Sportsnet
SPNEAS, SPNONT, SPNPAC, SPNWES
SRC: Société Radio-Canada
SRC S: SRC Specialty
CBAFT, CBFT, CBGAT, CBKFT, CBLFT, CBOFT, CBST, CBUFT, CBVT, CBWFT,
CBXFT, CJBRT, CKRN, CKRT, CKSH, CKTM, CKTV
CBAFT, CBFT, CBGAT, CBKFT, CBLFT, CBOFT, CBST, CBUFT, CBVT, CBWFT,
CBXFT, CJBRT, CKSH, CKTM, CKTV
ARTV, CBAFT, CBFT, CBGAT, CBKFT, CBLFT, CBOFT, CBST, CBUFT, CBVT,
CBWFT, CBXFT, CJBRT, CKSH, CKTM, CKTV, EXPLOR, RDI
ARTV, RDI
SRC SD: SRC Specialty/Pay
ARTV, EXPLOR, RDI
STV+: Global Saskatchewan
CFRE, CFSK
TQ: Télé-Québec
CIVA, CIVB, CIVB 1, CIVC, CIVF, CIVG, CIVK, CIVM, CIVO, CIVQ, CIVS, CIVV
TSN+: The Sports Network
TSN1, TSN3, TSN4, TSN5
TVA: TVA Total
TVA NB: TVA New Brunswick
CFCM, CFEM, CFER, CFTM, CFTM E, CFTM ,
CHAU, CHEM, CHLT, CHOT, CIMT, CJPM
CHAU, CIMT
V: V Total
CFAP, CFGS, CFJP, CFKM, CFKS, CFRS, CFTF, CFVS, CJPC
SHAWDG: Shaw Digital
SRC CV: SRC Conventional
SRC F: SRC French
50
TVBasics 2014-2015
TVB MEMBERS – By ownership group
TVB members only highlighted
BELL MEDIA
ASN
ATV-CJCH
Halifax
ATV-CJCB
Sydney
ATV-CKCW
Moncton
ATV-CKLT
Saint John/Fredericton
CKCO
Kitchener
CKNY
North Bay
CJOH
Ottawa
CHBX
Sault Ste. Marie
CICI
Sudbury
CITO
Timmins
CFCF
Montréal
CFTO
Toronto
CIPA
Prince Albert
CKCK
Regina
CFQC
Saskatoon
CICC
Yorkton
CFCN
Calgary
CFCN
Lethbridge
CFRN
Edmonton
CIVT
Vancouver
CKY
Winnipeg
Access
Edmonton
CKVR
Barrie/Toronto (CTV Two)
CFPL
London (CTV Two)
CHRO
Pembroke (CTV Two)
CIVI
Victoria (CTV Two)
CHWI
Windsor (CTV Two)
CJDC
Dawson Creek
CFTK
Terrace Kitimat
Animal Planet
BNN (Business News Network)
Book Television
Bravo!
Canal D
Canal Vie
CP24
Comedy
Comedy Gold
CTV News Channel
Discovery Channel
Discovery Science
Discovery World HD
E!
ESPN Classic
Investigation Discovery
Fashion Television Channel
MTV Canada
MTV2
MuchMoreMusic
MuchMusic
NHL Network
RDS
RIS
Space
TSN/TSN2
CBC
CBC (English)
CBC News Network
Documentary
Toronto
Toronto
Toronto
Société Radio-Canada
SRC (main channel) Montreal
ARV
Montreal
RDI
Motreal
SHAW TELEVISION Ltd Partnership
CIHF
Halifax
CKMI
Quebec
CIII
Toronto
CKND
Winnipeg
CFRE
Regina
CFSK
Saskatoon
CICT
Calgary
CITV/CITV 1
Edmonton
CISA
Lethbridge
CHBC
Kelowna
CHAN
Burnaby
CJBN
Kenora
BC1
Vancouver
Deja View
Lifetime Canada
MovieTime
Mystery
Dtour
BBC Canada
DIY Network
Food Network
H2
HGTV
History
IFC
National Geographic
National Geographic Wild
Showcase Action
Showcase
Slice
Twist TV
51
TVBasics 2014-2015
ROGERS BROADCASTING INC.
OMNI 1 (CFMT)Toronto
OMNI 2 (CJMT)Toronto
OMNI AB (CJCO/CJEO) Alberta
OMNI BC (CHNM) Vancouver/Victoria
CITY-TV
Toronto (City)
CKVU
Vancouver (City)
CHMI
Winnipeg (City)
CKAL
Calgary (City)
CKEM
Edmonton (City)
Metro 14
Montréal
The Biography Channel
FX Canada
G4 Tech TV
OLN
SCN Saskatchewan (City)
Sportsnet
Sportsnet One
Sportsnet World
SCORE MEDIA INC.
The Score
MAPLE LEAF SPORTS & ENTERTAINMENT LTD.
GOL TV
Leafs TV
NBA TV Canada
CROSSROADS TELEVISION INC.
CITS
Burlington (CTS)
CKCS
Calgary (CTS)
CKES
Edmonton (CTS)
TORSTAR MEDIA GROUP TELEVISION
ShopTV Canada
Toronto
ABORIGINAL PEOPLES TELEVISION NETWORK
APTN
Winnipeg
ZOOMER MEDIA LIMITED, TELEVISION DIVISION
Joytv CHNU Fraser Valley
Joytv CIIT
Winnipeg
One
Toronto
Vision TV
Toronto
CHANNEL ZERO INC.
Movieola
Silver Screen Classics
CHCH-TV
Toronto/Hamilton
CORUS ENTERTAINMENT INC.
CKWS TV
Kingston
CHEX TV 1
Peterborough
CHEX TV 2
Oshawa
CHECK MEDIA GROUP
CHEK-TV Victoria
THE FIGHT NETWORK
The Fight Network
STORNOWAY
ichannel
bpm:tv
Pet Network
BLUE ANT MEDIA
Aux
Bite
Cottage Life TV
Travel & Escape
TELE-QUEBEC
Télé-Québec Montréal (CIVM)
Independents
GUSTO! Toronto
JIM PATTISON BROADCAST GROUP
CKPG
Prince George
CFJC
Kamloops
CHAT
Medicine Hat
Quebecor Media Inc.
Sun News
Dougall Media
CKPR
Thunder Bay
CHFD
Thunder Bay
52
TVBasics 2014-2015
TELECASTER SUBSCRIBERS ONLY
Corus Entertainment
ABC Spark
Cartoon Network
CMT (Country Music Television)
Cosmopolitan TV
Historia
Nickelodeon
OWN
Series +
Sundance Channel (Canada)
TLN
Teletoon/Télétoon
W
W Movies
YTVCanada
TVA
CJPM
CFTM
CFCM
CFER
CHLT
CHEM
Addik TV
Argent
CASA
LNC
Mlle
Prise 2
TVA Sports
Independent
Canal Evasion
The Weather Network – Météo-Média
Radio Nord (RNC Media Inc.)
CHOT Hull
CFGS Hull
CKRN Abitibi
CFEM Abitibi
CFVS Abitibi
53

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