UTG UIM Calendar of Initiatives

2013 LOCAL INITIATIVES
LOCAL IS MORE THAN AN EXTENSION… IT IS THE CONNECTION!
Content - 2013 Calendar of Initiatives
Table of Content
Network Extensions
[3-8]
Sports
[10-15]
Station Initiatives
[16-22]
Campaign Vignettes
[25]
Station Segments
[26-28]
News Segments
[30-31]
Despierta Extensions
[33-34]
NETWORK EXTENSIONS
1Q 2013
Jan
Network
Extensions
Feb
2Q 2013
Mar
Auditions
May
Jun
Jul
Aug
4Q 2013
Sep
Oct
Nov
PLN
PJ
PJ
LG
Feb
VIP TOUR
July
Nov
Peq.
Gigantes
Casting
NBL
Apr
3Q 2013
NBL 1st Show
Sp. Local Aud
and Local
Integrs. May
MQB
MQB
MQB
Local
Behind the Scenes
Peq.
Gigantes
Sp. Local Aud.
May
Dec
Tour
LG Street Parties
SG
Auditions
Local Sp. May
NBL Local Auditions
MQB Tour, Local Contest
and Behind the Scenes
NBL
PLN Feel Like a Star
Contest
PLN
PJ VIP Tour & Pit
Sweepstakes
MQB
SG Auditions
SG
PJ
PG Local Auditions
Integrations
Pequeños
Gigantes
LG Street Parties
Activations
LG
NETWORK EXTENSIONS
Nuestra Belleza Latina
Local Auditions and Shows
Jan-Mar 2013
A beauty queen from a local market will become a national star! Local auditions for Nuestra
Belleza Latina broadcasts a NBL Local Special that focuses on the dreams of young Latinas
in our communities. Local contestants, local venues, market specific integrations. These are
opportunities that connect brands to the contestants and give consumers the opportunity
to interact with the candidates that become spokespersons of your brand and product!
Vive PLN como una Estrella
Feel like a Star
Feb 2013
The Premio lo Nuestro Feel Like A Star sponsorship is a flyaway promotion that allows clients
to send lucky winners to Premio lo Nuestro where they receive a VIP experience hosted by
Univision Entertainment Reporter Carolina Ramirez: custom gowns and tuxedos, limousine
ride to event and a chance to walk the Red carpet... among others
NETWORK EXTENSIONS
25 Años de PLN Now and then: 25 years of PLN
Feb 2013
PLN is celebrating 25 years of unforgettable moments and Univision viewers and users are
invited to be part of the celebration! Vignettes will highlight some of the best moments
across the years and invite viewers to vote online for their favorite and worst red carpet
appearance, dress, acceptance speech, performance, and much more… A perfect
campaign to promote and reassure brand stability while engaging viewers and users with a
perfect interactive and sweepstakes component.
Pequeños Gigantes Auditions
Little Giants Auditions
Jan 2013 – Mar2013
After a great second season on Univision, the show will be bigger and better in 2013 as it
travels to select markets across the country to discover talented youngsters and make
them Little Giant Stars. The Pequeños Gigantes Auditions offer clients the chance to be
featured in co-branded on-air promercials and to have on-site presence for an event that
is sure to drive traffic to U.S. local audition locations.
NETWORK EXTENSIONS
Premios Juventud
Youth Awards... Closer than ever!
Jul 2013
Univision gathers the brightest constellation of young Latin TV, music and movie artists to celebrate
Premios Juventud. A celebration that goes deep into U.S. cities, with traffic driving, interactive, and
engaging experiences that will link partners and sponsors with PJ Street Parties. Nights to celebrate
Latin youth and music around the U.S. Univision where viewers in our markets can participate to win
a lifetime opportunity to enjoy the show closer than anyone... being a VIP guest at the PJ pit!
Latin Grammys
Latin Grammys
Aug-Nov 2013
It is the Latin Music Awards Show of the year! Latin Grammys ignite the screen in a November night,
but long before that evening, viewers already vibrate with the energy of nominees and the
excitement of the competition of biggest music stars in the Latin World! And this magic comes to
local markets with the Latin Grammys Street Parties. A unique opportunity to partner with sponsors,
drive traffic, distribute samples, create on site presence and interact with music lovers around the
U.S.
NETWORK EXTENSIONS
Pequeños Gigantes
Little Giants
May-Aug 2013
The third season of PG will offer a unique and exciting local opportunity for local product
integrations with the popular hostess of the show “Ximena”. An opportunity to make look-live, fresh
weekly integrations with show talent and customized scripts that have a national feel and the
power of a local customized implementation.
Sábado Gigante Auditions
Sabado Gigante Auditions
Sabado Gigante, the longest running entertainment show in the history of TV, with the unique
equity of a half century entering the living room of Hispanic families in Latin America, is coming
to town!
Local auditions will give viewers in different cities the opportunity to show their talent, be
evaluated by the implacable “Chacal”, fly to Miami, meet “Don Francisco”, and participate in
this international show to have a chance to win BIG prizes.
May 2013
NETWORK EXTENSIONS
Mira Quién Baila en…
Look who is Dancing in…
Jul-Aug 2013
Univision will transform clubs to offer Local MQB experiences to its legions of fans. Clubs will gather
the best dancers for an opportunity to become the MQB dancing couple of their city! Winners will
visit MQB studios during the 2013 season and become the local commentators of each exciting
episode of MQB! An opportunity to have your own MQB personalities available for campaigns in
your market!
Lo que no Vió de MQB
MQB Behind the Scenes
Sep-Nov 2012
The magic behind the scenes of MQB is here! Everything you don’t get to see in the show… the
rehearsals, the gossip, the opinions, the training… A moment for stars to confess and share
everything they go through to bring you the stellar performances of each week’s MQB.
And there is more… an opportunity for viewers to post their question for their favorite celebrity!
Mira Quién Baila Tour
Look who is Dancing Tour visits…
Dec 2012
MQB will come to your city with a night full of excitement and passion, LIVE! Celebrities, professional
dancers, judges and the magic of this great Univision production will be reunited in a show right in
your city. A great opportunity for traffic driving promotions, show sponsors, and more commercial
opportunities to connect with the millions of MQB lovers that will now enjoy this experience in person!
This is the dream
of millions of Hispanic kids…
This is where it all begins…
COPA UNIVISION
The fastest growing amateur soccer tournament in the U.S.!
SPORTS
1Q 2013
Jan
Feb
2Q 2013
Mar
Apr
May
3Q 2013
Jun
Jul
Aug
4Q 2013
Sep
Gold Cup
July 7-28
Oct
Nov
Ame-Chi
Confed. Cup
June 15-30
Mexico Games: 5 Qualifiers to World Cup and 5 Friendly Games
Sports
U.S.-
Copa Univision
CHAMPIONS LEAGUE
SOLO BOXEO
PASAPORTE AL DEPORTE
LMF: Clausura Season UVN 25x / TF 26x
LMF: Apertura Season UVN 18x
Acción Deportiva Extra
Dec
SPORTS
MEXICO NATIONAL TEAM GAMES
Jan, Feb, Mar, Aug, Sep, Oct, Nov 2013
Mexico is gearing up for the 2014 World Cup, with a squadron full of hope and momentum... Europestar “Chicharito”, the coach that won two Mexican leagues in a row, and the largest constellation
of soccer stars that have played in foreign and Mexico leagues. It takes time to reach perfection,
and the Mexico team has found the ingredients that will take them to a World Cup of success and
hope in Brazil 2014 after winning the Gold in the Olympic Games! Do not miss the 5 qualifiers and
5 friendly games that will shape and form the New Mexico National Team!
U.S.A. NATIONAL TEAM GAMES
2013
The U.S. team is more than a worldwide revelation... a reality! It is “everybody’s team”, as all soccer
fans, regardless of origin, root for the team that has given such surprises as beating the World
Champion Spain in the Confederations Cup, or winning against England in the 2010 World Cup. A
young, vibrant and uprising team that is ready to give some surprises in the road to the 2014 World
Cup.
SUPERCLASICO
2013
It is more than a rivalry. It is a confrontation of classes, soccer styles, and history in the making... It is
the most exciting game of the Mexican League: Chivas de Guadalajara and Aguilas del América.
The game no soccer fan wants to miss… once again, it will be on Univision!
SPORTS
COPA CONFEDERACIONES
Jun 2013
Copa Confederaciones is the most anticipated international soccer tournament of national teams
after the World Cup! Contested by the holders of each of the six confederation championships
(Europe, South America, North America, Asia, Oceania, Africa), along with the World Cup holder
and the host nation, to bring the number of teams up to eight.
COPA ORO
Jul 2013
The CONCACAF Gold Cup is the tournament that determins the regional champion of North
America, Central America, and the Caribbean. The Gold Cup is held every two years and has
attracted big attention from all soccer fans, mostly due to the increasing rivalry and alternating
success of the U.S. and Mexico national teams. The tournament will take place in U.S. stadiums and
congregate some of the best American players of all leagues.
UNIVISION EVENTS @ COPA ORO & COPA UNIVISION
Jul and Jul-Oct 2013
A Univision sports experience like no other!
Univision Deportes brings sports entertainment to local markets with the UDX Tour. An
opportunity for viewers to interact with personalities, participate in fun sport skill contests,
and sample products, while sponsors engage with consumers right around one of the best
sports events of the year… Copa Oro and Copa Univision!
SPORTS
COPA UNIVISION
Univision Soccer Cup
Jul-Oct 2013
Univision brings the soccer passion to viewers every week in the screen... and viewers also bring to
Univision the excitement of local soccer in Copa Univision! A series of soccer tournaments in 10
markets is extending to 12 where over 11,000 local players participate to win the prestigious Copa
Univision and big prizes in popular categories. Copa Univision is more than a tournament, a
weekend event to celebrate with all the family and reach consumers that share the passion for
soccer, traditions, and sports.
MEXICAN LEAGUE
Jan-May / Aug-Dec 2013
It is the league of the stars! The new soccer sensations that are conquering European
championships! The excitement of new revelation teams that are questioning the supremacy of the
big names in Mexican soccer history. As the World Cup 2014 approaches, this is the league where
stars are born, dreams get shattered or become real. Univision brings you the most exciting games
of the season in an unparalleled coverage... as only Univision can do.
…and in July 2013, Univision gives another giant step with sports when it becomes the exclusive
broadcaster of Liga MX Chivas de Guadalajara! America and Chivas together gather 50% of Liga
MX fans and, starting on July 2013, both will be on Univision!
SPORTS
ACCION DEPORTIVA EXTRA
Jan-Dec 2013
FIfteen minutes of intense soccer updates, highlights, results... everything millions of soccer fans need
to know about their teams, leagues and transfers. It is an overview at the world of soccer before the
end of the weekend, with the local sports news teams that Hispanics prefer. Univision is the home of
the best soccer, and in weekend evenings, the home of ALL soccer too.
PASAPORTE AL DEPORTE
Jan-Dec 2013
It is the passport to a world of soccer! Best plays, results, spectacular highlights, everything a fan
needs to keep well informed about the #1 sports passion of Hispanics around the globe! Univision
brings it all! Segments, Updates, Events, Pre and Post Game coverage, News... the world of soccer
moves at the speed of light, and Univision gives viewers the passport to get all access to it!
SPORTS
SOLO BOXEO
Exclusively Boxing
Jan-Dec 2013
Boxing comes back to the Univision networks screen! The best bouts, incredible combats,
unforgettable evenings at the boxing ring of the most exclusive venues. From the young promising
and uprising stars to the names that are making history. A night only for boxing that will bring you
the best coverage, comments, interviews and much more...
LOCAL INITIATIVES
1Q 2013
Jan
Feb
2Q 2013
Mar
Health &
Wellness
Fairs
Local
Initiatives
Apr
Dia del
Niño 4/30
May
3Q 2013
Jun
Cinco de
Mayo
Jul
Aug
4Q 2013
Sep
Oct
Nov
Dec
Copa Univision
Premios
Texas
Cuentas Claras
TownHalls
Christmas
Saludos
Sábado Gigante Auditions
Halloween
Día de Brujas
EEM Education Fairs
EEM
Back to
School
Fiestas
Patrias
New Year
Countdown
LOCAL INITIATIVES
Ferias de Salud
2013
Health Fairs
Univision stations in Chicago, L.A., Dallas, Phoenix and S.F. partner with community health
organizations to bring doctors, screenings and medical resources to the Hispanic community.
Health fairs are among the most popular Univision local events, and provide great sponsorship
opportunities through health vignettes, promotion of the event, and on site presence with
unique attendee interactivity and sampling opportunities.
Día del Niño
Children Day
Apr 2013
2012
Univision stations celebrate Hispanic children around the U.S. with activities, events, on-air
campaigns and online interactive websites that will bring parents and children closer to each
other and to their culture and traditions. It will also bring sponsors closer to their customers, with
opportunities for sampling, on-site and on-air sponsorships, traffic driving contests, and many
others!
Cinco de Mayo
Cinco de Mayo
May 2013
It is “the other” Mexican Independence celebration! A date that commemorates the Puebla
battle and brings together Hispanics and non-Hispanics of all races and origins to share their
traditions, cultures, flavors, and celebrate! Univision stations offer on-air, online and on-site
campaigns to connect with viewers and reach them in a culturally relevant way.
LOCAL INITIATIVES
Copa Univision
Univision Soccer Cup
Jul-Sep 2013
Univision brings the soccer passion to viewers every week in the screen... and viewers also bring to
Univision the excitement of local soccer in Copa Univision! A series of soccer tournaments in 10
markets is extending to 12 where over 11,000 local players participate to win the prestigious Copa
Univision and big prizes in popular categories. Copa Univision is more than a tournament, a
weekend event to celebrate with all the family and reach consumers that share the passion for
soccer, traditions, and sports.
Premios Texas
Premios Texas Music Awards
Aug 2013
It is the largest and most ambitious Univision statewide televised event! Univision Texas Stations join
forces to bring the best regional, national and international music artists to compete in different
categories for this coveted awards. A perfect mix of sponsorship opportunities with great
interaction and even greater exposure! Online voting, onsite free concerts, VIP access
sweepstakes, an unforgettable on-air show... sponsors can be part of it all, and have it customized
to their needs!
LOCAL INITIATIVES
Línea de Ayuda
Help Line Phone Bank
Jan-Dec 2013
The secret behind the Univision local media connection with the Hispanic Community is a
community service vocation that has changed lives for better around all U.S. cities!
An integral part of that vocation is the phone bank program that Univision stations develop in
partnership with community organizations. And now, clients can benefit from this very successful
initiative by having phone banks hosted by local Univision talent with a direct call to action during
prime time programming!
Media Elements:
• :30 Sec. Promotional Spots announcing the Phone Bank
• Local Despierta Segments promoting the Phone Bank
• 0:30 and 1:00 Capsules the day of the Phone Bank
(5pm-10pm aprox. one per hour)
Hosted by local Univision talent
Client provides specialists
(Main 1-800 Phone Call Distribution System can be provided with hard cost)
LOCAL INITIATIVES
Es el Momento: Regreso a Clases
Back to School
Aug 2013
Going back to school is an exciting moment for children and a stressful moment for parents. That is
why Univision stations partner with sponsors to create events that provide tools, guidance and help
to make going back to school easier to parents and children. Fairs, on-air segments, phone banks,
special reports, online articles, shopping tips, after school programs information... this campaign is
the perfect time to reach Hispanic families as they get ready for a new school year.
Es el Momento: Ferias de Educación
Education Fairs
Feb-Oct 2013
Local Univision stations celebrate local events to invite parents and students get in touch with the
tools and resources to prepare up for academic success like never before!
These incredibly popular education fairs (50,000+ attendees in L.A.!) are a “tour” of different
grades, programs, resources and organizations. Kids are guided to define their academic interests,
and parentes learn about financial and education resources to help their kids explore their path to
sucess. These fairs also include amazing opportunities to meet inspiring role models as a NASA
Hispanic Astronaut, athletes, or TV and Radio personalities!
LOCAL INITIATIVES
Unase al Reto
Join the Challenge
Mar-Oct 2013
A simple concept with an incredibly powerful result: our local news personalities invite the
audience to join them for a “walk in the park”
A series of events invite families to exercise together, build stronger communities by getting
neighbors to better know each other, invite them to visit their public parks, and get the audience
in shape promoting an active lifestyle. A perfect opportunity to engage viewers
Fiestas Patrias
Fiestas Patrias
Sep 2013
Univision stations around the U.S. join the Mexican Independence celebration with “El Grito” (The
scream of “Viva Mexico”) on September 16th. On-air campaigns celebrate the history and
tradition of the most important moments of the war of independence while onsite events
celebrate with music, food, and fireworks during “El Grito”
In addition, California and Arizona stations broadcast a regional special show on the Mexican
Independence celebration with great performances from local and national artists, presence of
community leaders, and a celebration of the heroes of the Aztec nation’s Independence!
LOCAL INITIATIVES
Es el Momento: Ferias
Education Fairs
Feb-Oct 2013
Going back to school is an exciting moment for children and a stressful moment for parents. That is
why Univision stations partner with sponsors to create events that provide tools, guidance and help
to make going back to school easier to parents and children. Fairs, on-air segments, phone banks,
special reports, online articles, shopping tips, after school programs information... this campaign is
the perfect time to reach Hispanic families as they get ready for a new school year.
Halloween: Día de Brujas
Halloween
Oct 2013
An opportunity to connect with Hispanic families right before the Christmas season!
Halloween or “Día de las Brujas” and “Día de los Muertos” is one of the most cross-overed Mexican
and American traditions that blend into celebrations like no others: trick or treat meets a
procession of skeletons (“Calacas”) and giveaway of delicious candy skulls and pastries inspired
by these themes.
Univision stations offer a community service calendar reminding parents of the safest trick or treat
events I town, and providing events in partnership with community organizations where you can
connect to Hispanic consumers in a family environment of celebration and fun!
Interactive and TV unite forces to celebrate kids contests and engaging campaigns to connect
your brand with the tradition that opens the Winter season in all local U.S. cities!
Did you know...?
81% viewers
consider LOCAL TV NEWS
their most important
News source.
Frank Megid and Associates 2010
LOCAL IS THE CONNECTION!
YEAR-ROUND INITIATIVES
1Q 2013
Jan
Campaigns
Vignettes
Feb
2Q 2013
Mar
Apr
May
3Q 2013
Jun
Jul
4Q 2013
Aug
Sep
Oct
Plan Prosperidad
Salud es Vida
Es el Momento
Station
Segments
Auto Tips
Hispanic Heritage / Mexican
Independence
Happy Birthday with Pocoyo
Time and Temperature
Weather, Traffic, Sports
News
Segments
Amigos del Tiempo (Become our Weathercaster friend)
Unase al Reto (Keep in Shape, build community with Noticias)
Hoy en México / Nuestros Países (Latin America News)
Llena Más por Menos
Hola Hollywood
Despierta
Extensions
El Gordo y la Flaca visitan…
Samy transforma…
Salvando Vidas
Nov
Dec
CAMPAIGNS - VIGNETTES
Plan Prosperidad
Financial Education
Salud es Vida
Health is Life
Jan 2013 – Dec 2013
A financial literacy campaign designed to help viewers learn how to improve their finances and
make their money work for them. PSAs and vignettes focus on personal finance topics such as
credit, building financial wealth and foreclosure prevention. Customized Plan Prosperidad
Financial Town Halls are available for clients interested in face-to-face engagement.
Jan 2013 – Dec 2013
The most comprehensive call-to-action Hispanic Health Initiative designed to raise awareness,
increase knowledge and encourage positive health decision-making. Univision works in
partnership with community, health and physician organizations, to provide information via
PSAs, vignettes, news segments and dedicated health programs.
Es el Momento
The moment is now... Jan 2013 – Dec 2013
An unprecedented Hispanic education initiative aimed at improving academic excellence
among K-12 Hispanic students with a specific focus on high school graduation and college
readiness. PSAs, events, daily vignettes and education specials provide parents with the
knowledge and tools to encourage, motivate and guide kids to college Completion.
STATION SEGMENTS
¡Feliz Cumpleaños te desea Pocoyo!
Pocoyo wishes you
Happy Birthday!
Jan 2013 – Dec 2013
Univision brings a very special birthday gift to our youngest viewers… the very popular Pocoyo cartoon
has a personalized Birthday celebration for kids of our communities.
Viewers are invited to register (traffic driving opportunity) or send their info and a picture to our station
that will be integrated in an animated Pocoyo capsule congratulating them.
Pocoyo is also available to visit stores and celebrate events at local markets with photo opportunities
and mini events that engage parents and kids with this very popular character.
El Tiempo, a Tiempo
Time and Temperature
Jan 2013 – Dec 2013
Univision stations bring you an opportunity to be top of mind, top of the hour, with our viewers.
Sponsoring the Time and Temperature 10 second IDs that air right next to each one of the favorite
shows of the Hispanic community in the U.S.
STATION SEGMENTS
Amores Verdaderos de San Valentín
True Loves of Valentine’s Day
Feb 2013
An engaging campaign to celebrate and share love stories. Inspired by the finale of our
ratings booster “Amores Verdaderos” and the national Valentine’s Special Program, this
campaign will invite viewers to share their stories and memories of their special love to win
a unique prize: a romantic getaway for two with great surprises!
Noches de Novela
Nights of Passion
Jan 2013 – Dec 2013
Univision Primetime is the #1 destination for Hispanic America viewers! Clients can sponsor the “nights
of passion” with hourly :10 Tune-in To Primetime promos , which allow brand association with the most
popular Univision Primetime Programming.
STATION SEGMENTS
Sobre Ruedas
Auto Tips
March 2013 – Dec 2013
A UTG produced weekly Auto Segment dedicated to reporting, analyzing and showcasing all about
cars! The new models, technologies, tips, guidance, auto shows... These client sponsored :30 or 2:00
segments will be co-hosted by NBL Queen Ana Patricia Gonzales and renowned auto
expert/personality Pepe Forte.
Hispanic Heritage
Hispanic Heritage /
Mexican Independence
Aug 2013 – Oct 2013
During September, Univision celebrates the Hispanic Heritage of our communities with a campaign to
remember and honor our heroes of the Latin American independence wars. In addition, a series of
vignettes will profile and celebrate the most significant and beautiful episodes of the Latin American
Independence, our heroes and the birthplaces and landmarks of our countries. An additional series of
vignettes will celebrate our culinary culture highlighting the most traditional ingredients of Latin
American dishes and the history behind them.
An optional drawing contest for kids will encourage them to choose their favorite hero, landmark or
episode of the independence and send a drawing inspired by it. The best drawings will be profiled on
the air and winners from each community will receive a diploma, on-air recognition and a prize!
Did you know...?
There are 44 opportunities
in this Calendar
to connect your client
with Hispanic Consumers!
LOCAL IS THE CONNECTION!
NEWS SEGMENTS
El Tráfico y El Clima
Traffic and Weather
Jan 2013 – Dec 2013
Hispanics in the U.S. get in motion every morning with the traffic and weather updates
from our award winning morning newscasts. These segments provide clients with a
deeply engaged audience seeking information that will directly influence the shape of
their day.
Amigos del Tiempo
Weather Report Friends
Jan 2013 – Dec 2013
An opportunity to share the beauty of a moment in the day through the eyes of our viewers!
Univision viewers are invited to send their weather pictures and see those profiled in our
Weather News and Morning show Segments. Even more… in some markets, viewers are also
invited to send their video of a weather report to get selected to report from a location and be
part of our trusted and popular Weather News Team for a day!
Unase al Reto
Join the Challenge
Jun 2013 – Nov 2013
A campaign to exercise and keep in shape, build our communities, unite families and share
time with the community’s favorite local newscasters!
News talent invite viewers to join them for a monthly walk in the park, a moment to share with
family and neighbors the pleasure of enjoying the outdoors and exercising together for a
10-week challenge that will get families and neighbors closer than ever!
NEWS SEGMENTS
Hoy en México / Nuestros Países
Mexico and Latin America Today.
Jan 2013 – Dec 2013
Millions of Univision viewers trust Noticias Univision to connect them to the U.S. and also to stay
connected to what it happens back home! Weekly segments bring them the more relevant
news from their regions of origin in Mexico, including local reactions of the local Mexican
communities in the U.S. A unique opportunity to connect with those that want to stay
connected with Mexico!
¡Llena Mas por Menos!
Fill the tank more for less !
Jan 2013 – Dec 2013
This weekly Gas Price segment will provide price conscious consumers viewers with all
the latest intel that need to make smart decision at the pump.: lowest price gas stations
and useful tips to save on gas at the wheel.
Hola Hollywood!
Movie/Music Segment
Jan 2013 – Dec 2013
The latest news from the glamorous world of movies, music and television. What to
watch, listen, and dance! It is hosted by noted Entertainment Reporter Carolina Ramirez
and is available in 1:00 and 1:30 segments with customized sponsorship opportunities.
Did you know...?
UNIVISION reaches
82% Hispanics
in the top 5 markets
through TV, RADIO, and ONLINE!
Despierta(City) LocalSegments
Univision Television Stations: M-F 7-10am
ET/PT
Local Despierta Segments air during the national show “Despierta América” and provide
highly relevant local information with the same approach and nature of our popular
“Despierta América” morning show.
Local talent highlight local lifestyle activities, events, and places establishing a unique
connection to local viewers and becoming a natural part of their daily morning habits.
Clients are empowered to showcase products, raise branding and drive sales with local
Despierta América integration segments.
Segments are produced using station talent to deliver a 2 minute local message that is
highly relevant and connects with the consumer while leveraging the nationally known
Despierta América brand.
Format
:05 Despierta Local BB
:85 Client Despierta Integration Segment
:30 Client Commercial
Segment can be produced in studio or at remote location, and features a client’s representative
interview.
IMTL can provide a centralized production for these segments to improve cost efficiencies or
facilitate access to limited client’s representatives.
33
DESPIERTA EXTENSIONS
Salvando Vidas
Saving Lives…
Feb 2013 – Mar 2013
Salvando Vidas is a regular Despierta América segment where a nutritionist explains how
changing daily eating habits can save one’s life. A series of vignettes with our specialist José
Hernández will provide nutrition tips, promote healthy eating habits and save lives in association
with sponsors.
Samy transforma…
Samy transforms…
Feb 2013 – Mar 2013
Samy’s make overs are legendary. And now Samy will visit sponsor locations in markets around
the U.S. to perform his miraculous transformations. An opportunity to sponsor a traffic-driving
register to win campaign, a Despierta LIVE connection/minievent, and a Samy autograph session
at the taping location.
2013 Calendar of Initiatives
Univision Local Media