Number of Customers

Transcription

Number of Customers
TOKKDER
Operational Leasing Sector Report
End Year 2015
TOKKDER Operational Leasing Sector Report
©TNS 2015
Index
6
1
Aim and Scope
03
2
Methodology and Participating
Companies
06
Summary
10
Vehicle Investments, Vehicle Purchases,
Vehicle Sales and Paid Taxes
7
Number of Customers
3
4
Vehicle Park and Its Features
5
Contract Structure
15
20
TOKKDER Operational Leasing Sector Report
©TNS 2015
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1
Aim and Scope
TOKKDER Operational Leasing Sector Report
©TNS 2015
3
Market Information
TOKKDER was founded in Istanbul in 1996 to integrete rent a car and car leasing
companies under the same roof.
Vision
To be the only protector and the reference of the operational leasing and rent a
car industries acting in perfect harmony with the laws and state policies, with
high level of professionalism and ethical values, in order to provide better
services to customers.
About TOKKDER
 104 Members,
 Rent a Car and Operational Leasing Sectors,
 Member structure that covers 71% of sector,
 Member of Leaseurope,
(Leaseeurope which has 45 members in 33 countries is known with its effects on EU regulations)
TOKKDER Operational Leasing Sector Report
©TNS 2015
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Aim and Scope of the Research
Aim
 To draw the overall picture Operational Leasing Sector,
 To identify the potential and trends of the sector,
 To inform customers, automotive and finance sectors, members and public about
the sector trends.
Scope
 Vehicle park of the sector
Make based,
Segment based,
Fuel type based,
Transmission type based,
Total number of customers
 Within the period;
Number of sold and purchased vehicles,
Amount of vehicle purchases,
Amount of the paid taxes (SCT, VAT, MVT)
 Number of contracts
Term based,
Currency based,
TOKKDER Operational Leasing Sector Report
©TNS 2015
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2
Methodology and Participating Companies
TOKKDER Operational Leasing Sector Report
©TNS 2015
6
Methodology
The questionnaire which is prepared under the scope of the research and approved
by the Competition Agency, was delivered to TNS in the digital environment by each
company.
Total sector parameters are calculated by projecting the total vehicle purchase
volume of the participating companies to the total sales figures to operational leasing
sector which are estimated by using ODD reports and TOKKDER predictions. Hence,
the sector representation ratio of the participating companies are as follows:
Year 2012
 %70,15
Year 2013
 %68,21
Year 2014
 %66,29
Year 2015
 %67,46
TOKKDER Operational Leasing Sector Report
©TNS 2015
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Participating Companies
ALD AUTOMOTIVE
DRD FİLO KİRALAMA
ARKAS OTO FİLO YÖNETİMİ
FLEETCORP
ATAKO DESTEK ARAÇ KİRALAMA
GARANTİ FİLO
AUTOLAND OTOMOTİV
HEDEF FİLO
CENTRAL FLEET SERVICES
LEASEPLAN
TEB ARVAL
OTOKOÇ OTOMOTİV
BORUSAN OTOMOTİV PREMIUM KİRALAMA*
TAN OTO MOTORLU ARAÇLAR
OTOPLAN OPERASYONEL TAŞIT KİRALAMA*
*Borusan Otomotiv Premium Kiralama, has been participating the research since Q3 2013.
*Otoplan Operasyonel Taşıt Kiralama, has been participating the research since Q2 2015.
*Beyaz Filo, has not participated the research since Q2 2014
TOKKDER Operational Leasing Sector Report
©TNS 2015
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Participating Companies
Distribution according to the size of companies / End of Year 2015
9
8
8
7
6
5
4
4
3
2
3
1
0
>10.000
5.000-10.000
<5.000
TOKKDER Operational Leasing Sector Report
©TNS 2015
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3
Summary
TOKKDER Operational Leasing Sector Report
©TNS 2015
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Participants and Sector Estimates
Summary/ End of Year 2015
Participants
Sector Estimates
Number of Vehicles
187.754
277.225
Number of Purchased
Vehicles
83.019
123.073
Number of Sold Vehicles
(2nd Hand)
55.724
82.777
Number of Customers
28.875
42.634
Amount of Purchased
Vehicles (TL)
5.753.577.521
8.526.093.764
Amount of The Paid Taxes
(TL)
2.746.128.868
4.069.751.792
Sum of Actives (TL)
12.194.075.571
18.004.956.486
SCT+VAT+ MVT
TOKKDER Operational Leasing Sector Report
©TNS 2015
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Estimated Growth of Vehicle Park of the Sector
– Year Based
300000
%14,3
250000
%21,9
%20,9
277.200
236.900
%19,7
200000
%17,0
207.000
%11,9
170.000
150000
142.000
100000
105.000
117.500
50000
0
2009
2010
2011
2012
2013
2014
2015
TOKKDER Operational Leasing Sector Report
©TNS 2015
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Estimated Growth of Vehicle Park of the Sector –
Quarter Based
300000
250000
%4,5
200000
205.000
%3,0
%7,2
214.500 221.000
%-0,1
%6,5
%5,6
236.900 236.700
250.000
%4,0
266.000
277.200
150000
100000
50000
0
2014
1.çeyrek
2014
2.çeyrek
2014
3.çeyrek
2014
4.çeyrek
2015
1.çeyrek
2015
2.çeyrek
2015
3.çeyrek
2015
4.çeyrek
TOKKDER Operational Leasing Sector Report
©TNS 2015
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Growth Rates / Benchmarks
Turkey Economy / Automotive Sector / Operational Leasing Sector
50,0%
40,0%
37,8%
30,0%
20,9%
19,7%
16,4%
20,0%
10,0%
11,9%
9,2%
21,9%
19,5%
14,3%
23,5%
17,0%
Operational Leasing
Turkey
8,5%
Automobile
2,2%
4,0%
2,9%
0,0%
2010
2011
2012
2013
2014
2015
-6,3%
-10,0%
-11,6%
-20,0%
*2015 Turkey growth rate hasn’t been announced yet,
TOKKDER Operational Leasing Sector Report
©TNS 2015
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4
Vehicle Park and
Its Features
TOKKDER Operational Leasing Sector Report
©TNS 2015
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Vehicle Park of Sector / Make Based Distribution
End of Year 2015
35%
30%
29,8%
25%
20%
17,2%
15%
17,0%
12,4%
10%
10,1%
5%
4,9%
4,4%
4,2%
AUDI
OPEL
CITROEN
0%
RENAULT
VW
FORD
FIAT
DİĞER
Diğer
TOKKDER Operational Leasing Sector Report
©TNS 2015
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Vehicle Features of Sector / Vehicle Segments
End of Year 2015
60%
50%
52,8%
40%
30%
28,3%
20%
12,5%
10%
0%
C
B
D
3,7%
2,7%
E-F (SUV)
LCV
TOKKDER Operational Leasing Sector Report
©TNS 2015
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Vehicle Features of Sector / Fuel Type
End of Year 2015
100%
90%
70%
94,3%
60%
50%
80%
Car Market
61,8%
40%
70%
38,2%
30%
20%
60%
10%
50%
0%
DİZEL
40%
BENZİN
30%
20%
10%
0%
DİZEL
5,5%
0,2%
BENZİN
DİĞER
TOKKDER Operational Leasing Sector Report
©TNS 2015
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Vehicle Features of Sector / Transmission Type
End of Year 2015
90%
90%
Car Market
80%
80%
70%
60%
50%
70%
40%
63,3%
60%
50,1%
49,9%
MANUEL
OTOMATİK
30%
20%
10%
50%
0%
40%
36,7%
30%
20%
10%
0%
MANUEL
OTOMATİK
TOKKDER Operational Leasing Sector Report
©TNS 2015
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5
Contract
Structure
TOKKDER Operational Leasing Sector Report
©TNS 2015
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Contract Features of Sector / Term Based
End of Year 2015
70%
60%
60,2%
50%
40%
30%
22,6%
20%
12,9%
10%
0%
4,3%
<18 Ay
18-30 Ay
30-42 Ay
>43 Ay
TOKKDER Operational Leasing Sector Report
©TNS 2015
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Contract Features of Sector / Currency Based
End of Year 2015
90%
80%
80,5%
70%
60%
50%
40%
30%
20%
15,6%
10%
3,9%
0%
EUR
USD
TL
TOKKDER Operational Leasing Sector Report
©TNS 2015
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6
Vehicle Investments,
Vehicle Purchases,
Vehicle Sales and
Paid Taxes
TOKKDER Operational Leasing Sector Report
©TNS 2015
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Sector Growth – Year Based
Total Amount of Vehicle Purchases/ Million TL
9000
8.526
8000
7000
7.012
6000
5000
5.015
4000
3000
3.049
2000
1000
1.802
2.390
0
2010
2011
2012
2013
2014
2015
TOKKDER Operational Leasing Sector Report
©TNS 2015
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Sector Growth – Quarter Based
Amount of Vehicle Purchases/ Million TL
3500
3000
2.899
2500
2.459
2.367
2000
1.750
1500
2.021
1.972
1.147
1000
924
500
0
2014
1st quarter
2014
2nd quarter
2014
3rd quarter
2014
4th quarter
2015
1st quarter
2015
2nd quarter
2015
3rd quarter
2015
4th quarter
TOKKDER Operational Leasing Sector Report
©TNS 2015
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Sector Growth – Year Based
Number of Purchased Vehicles
140000
120000
123.073
100000
103.444
89.941
80000
60000
40000
53.541
59.986
67.728
20000
0
2010
2011
2012
2013
2014
2015
TOKKDER Operational Leasing Sector Report
©TNS 2015
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Operational Leasing / Share in Automobile Purchases
20%
18%
17,6%
16%
17,0%
14%
13,5%
12%
10%
12,2%
10,5%
10,1%
8%
6%
4%
2%
0%
2010
2011
2012
2013
2014
2015
TOKKDER Operational Leasing Sector Report
©TNS 2015
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Average Per Unit Vehicle Purchase Amount of The
Sector / TL
80.000
70.000
67.789
60.000
55.754
50.000
40.000
30.000
69.277
39.839
45.016
33.661
20.000
10.000
0
2010
2011
2012
2013
2014
2015
TOKKDER Operational Leasing Sector Report
©TNS 2015
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Estimated Total Vehicle Sales Volume of The Sector–
Year Based
90.000
80.000
82.777
73.735
70.000
60.000
55.050
50.000
40.000
41.330
39.767
42.990
30.000
20.000
10.000
0
2010
2011
2012
2013
2014
2015
TOKKDER Operational Leasing Sector Report
©TNS 2015
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Sector Tax Trend
3.000.000
1.400.000
SCT (THOUSAND TL)
2.500.000
1.200.000
2.493.238
2.100.833
2.000.000
0
775.578
400.000
676.936
433.926
290.235
2010
2011
2012
200.000
467.186
327.849
233.814
0
2013
2014
2015
300.000
2010
2011
2012
2013
2014
2015
4.500.000
MVT (THOUSAND TL)
250.000
265.576
200.000
2.443.171
1.500.000
1.000.000
1.278.969
852.604
500.000
593.557
0
2011
3.334.365
2.000.000
90.829
69.508
2010
4.069.752
3.500.000
2.500.000
134.846
100.000
TOTAL TAX (THOUSAND TL)
4.000.000
3.000.000
209.731
205.024
150.000
50.000
1.023.801
600.000
1.462.569
1.000.000
1.310.938
1.000.000
800.000
1.500.000
500.000
VAT (THOUSAND TL)
2012
2013
2014
2015
0
2010
2011
2012
2013
2014
2015
TOKKDER Operational Leasing Sector Report
©TNS 2015
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Number of Customers
TOKKDER Operational Leasing Sector Report
©TNS 2015
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Total Number of Sector’s Customers – Year Based
45.000
42.634
40.000
35.000
33.116
30.000
25.000
26.189
20.000
17.285
15.000
10.000
9.675
11.990
5.000
0
2010
2011
2012
2013
2014
2015
TOKKDER Operational Leasing Sector Report
©TNS 2015
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Total Number of Sector’s Customers – Quarter Based
45.000
42.634
40.000
35.000
35.830
30.000
25.000
27.521
29.188
31.361
37.396
38.837
33.116
20.000
15.000
10.000
5.000
0
2014
1st quarter
2014
2nd quarter
2014
3rd quarter
2014
4th quarter
2015
1st quarter
2015
2nd quarter
2015
3rd quarter
2015
4th quarter
TOKKDER Operational Leasing Sector Report
©TNS 2015
33
Comparison of The Customer Number Growth
60%
51,5%
50%
44,2%
2011
40%
2012
30%
23,5% 23,9%
21,9%
20,9%
19,7%
20%
17,0%
14,3%
16,4%
28,7%
26,5%
19,5%
2013
2014
2015
8,5%
10%
4,0%
2,2% 2,9%
0%
Operational Leasing
Turkey
Automobile
Number of Customers
-6,3%
-10%
-11,6%
-20%
*3rd Quarter of 2015 Turkey growth rate hasn’t been announced yet,
TOKKDER Operational Leasing Sector Report
©TNS 2015
34
Sector – Number of Vehicles per Customer
12
10
11,1
10,7
9,3
8
7,3
6
6,6
5,9
4
2
0
2010
2011
2012
2013
2014
2015
TOKKDER Operational Leasing Sector Report
©TNS 2015
35

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