DOWNLOAD: "Pharma-Industry"

Introduction to MDM
Imagine there are 10 persons in a room. 1 American, 1 Japanese,1 German, 1 Indian, 1 Chinese,1 Greek, 1
Italian , 1 Mexican, 1 Ethiopian and 1 French. Imagine each of these persons speaks and understands only one
language- their own. Imagine these ten individuals in 1 room trying to communicate with each other in their own
language, to solve a complex business problem—it’s impossible. Now imagine, you add to this room just 1
INTERPRETER who is a certified language expert in each of these 10 languages. Suddenly, the idea of the 10
foreigners working together to achieve a common goal is very possible.
The Interpreter stands in the middle and translates, orchestrates and moderates the conversation in the entire
room and soon the mission is accomplished.In this analogy - iClassic MDM is the certified interpreter and the
different IT systems and applications in the various divisions of an enterprise are the 10 foreigners.
iClassic MDM - PHARMA
We partner with leading system integrator high specialized in delivering Master Data Management consulting
services to offer Master Data Management solution to Pharma customers. Our collaborative effort and
methodologies provides a variety of implementation model.
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Traditional Model
Customer driven MDM implementation
Data as a Service
Bring your data and plug it into our MDM data lake, the data is accessible across your enterprise.
This includes
 Data Stewardship activities
 Delivery from Inception to sustenance
 Infrastructure as a Service—IaaS
 Software as a Service—SaaS
iClassic MDM is a centralized SOA enabled master data management application that delivers pristine
enterprise master data and delivers a 360 degree view of key data like HCP, HCO, Influence Map, Samples,
Product, HCP Relationship/Affiliation, Territory.
Supports Pharma key business processes such as
 HCP creation
 Speaker registration
 Compliance aggregation
 Eligibility, Address verification
 Hierarchy Management
 Publish to 3rd party
 Targeted Sales assignment
 Address verification
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iClassic MDM is a strategic and foundational initiative which supports mission critical business operations by
offering uniform and trusted data across the enterprise.
iClassic MDM provides aggregation capability to ensure compliance with government and other regulatory
authorities.
iClassic MDM is an agile, cloud based, flexible, highly configurable, end-to end MDM solution seamlessly built
using the latest and greatest in technology and Information Architecture.
LOW COST
iClassic MDM is a cloud software solution. Customers are freed from the burden of purchasing
expensive hardware and personnel to maintain it. This translates into a low TCO (total cost of
ownership).
SCALABLE
The unique componentized design of iClassic MDM makes it highly scalable and flexible.
QUICK
iClassic MDM is specifically designed to be highly configurable and customizable and can be
successfully implemented within 1 to 2 months.
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Features
iClassic MDM is a centralized orchestrator between key business applications with prebuilt 150+ SOA MDM
Services:
 Customer Relationship Management (CRM)
 Enterprise Resource Planning (ERP)
 Item and Inventory Management
 Order Management
 Supply chain
 Manufacturing
 Human Resources
iClassic MDM integrates with SAP ECC, Oracle ERP, Salesforce.com and other third party applications like
Google Address, Bing Address. Integrations to any third party app can be readily accomplished using our
powerful SOA connectors.
iClassic MDM is backed by governance and rich data services that perform:
 Data cleansing
 Data enhancement
 Cross referencing
 Matching
 De-duplication
 Hierarchy management,
 SAML & X.509 Security
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TECHNOLOGY PARTNERS
LATEST TECHNOLOGY
iClassic MDM is built on latest technology and is designed specifically to solve the complex data
challenges faced by enterprises, in today’s age of the internet, mobile computing, social networking,
interactive and intuitive applications and cloud technology.
RICH BUILT IN SERVICES
iClassic MDM features rich built in services such as:
 Software as a Service
 Infrastructure as a Service
 Cloud services
 SOA services
 3rd party connectors
 Data Quality
 Analytics services
 Data As a service
 Hierarchy services
 Cross referencing services
 History services
 Source services
 Workflows
 ETL services
 Mobile services
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Value Proposition
 Key Business Processes starting day 1
 Infrastructure, Software & Solution Maintained by Streebo
 IaaS & SaaS capability delivered to accommodate Eisai worldwide adoption
 Enterprise Integration Enabled – Real-time & Batch
 Adopt Next Gen MDM
 Mobility capable data foundation services
 Enhanced data quality
 KPI - Key Performance Indicators, reports
 Unified Customer creation
 Workflow and Approval process
 State Model
 HCP Search ability
 Runs on all devices/major browsers
 Establish Data Governance
 Scalable architecture to onboard any no. of sources, data volume and users in a snap
 Enabler for Mergers & Acquisitions
 Multi-tenant is an Enabler for Eisai Worldwide rollout

Influence Map, HCP/HCO Affiliations, Hierarchy Management, Territory assignment, HCP to
Products.
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