2015 Wrap Up Report

PRESENTED BY
2015 Wrap Up Report
The 9th Annual Stars &
Stripes Festival returned to
Freedom Hill County Park
in Sterling Heights,
Michigan on June 25-28,
2015!
The 2015 festival brought
many changes including a
new festival layout,
national acts in the
Amphitheatre, a craft beer
village and several new
attractions!
Thank You
To Our
Partners!
Charities
Elks Club
Care House
Warrior Brotherhood
Sterling Heights Band Boosters
Dresden Elementary
Disney Elementary
Burr Elementary
Thank you to all of the charitable
organizations involved in the 2015
festival! Funfest Productions, Inc.,
creators of Stars & Stripes Festival,
donated more than $50,000 to
charities just this year and more than
$450,000 since 2006 amongst all three
of our festivals!
Festival Website
We utilize our website to communicate with the public and keep them aware of
the great attractions and events happening at the festival.
www.starsandstripesfest.com
Festival Website
• This year we had more than 87,000 views on our Stars & Stripes webpage!
• On average 402 people check our webpage each day!
Social Media
This year, our
followers
increased by
30% on our Stars
& Stripes Twitter
account!
This year, we
gained 950 new
followers on the
Stars & Stripes
Instagram account!
This year, our
followers increased
by more than 15%
on the Stars &
Stripes page!
Print Material
We had a 10 page
special Festival Insert
in the Macomb Daily
which was distributed
in 100,000+
newspapers!
50,000
vouchers were
distributed to the
local community!
100s of posters were
distributed to local
businesses!
Attractions
The Vietnam Memorial Wall was
featured at the 2015 Stars and Stripes
festival next to the military memorials
at Freedom Hill County Park. The wall
was brought in by the Vietnam
Veterans of America - Chapter #154.
Attractions
Fireworks
Attractions
The craft beer village was a new
attraction to the 2015 festival. Eight
different craft beer companies were
featured throughout the weekend. The
addition of the village allowed our
charities to become involved in the
festival in a new way.
Attractions
Shell-Camino Monster Trucks offered
rides to attendees all weekend long! This
was an attraction that allowed people of
all ages to participate together!
Family Fun Zone
The Family Fun Zone featured several
attractions for people of all ages
including the petting zoo, camel rides,
banana derby and pig racing! This
year’s Family Fun Zone was sponsored
by
Fifth Third Bank!
Family Fun Zone
Family Fun Zone
Carnival
The carnival had a new layout this
year that allowed guests to access the
rest of the festival in an easier manner
than past years. The new layout
fostered more traffic between both
sides of the festival.
Carnival
Live Music
National headliners performed again in
the Freedom Hill Amphitheatre at the
Stars and Stripes Festival.
Headliners included Buckcherry,
Hoobastank , Scott Weiland, P.O.D.,
Sebastian Bach & Warrant!
Live Music
Numerous local bands from
Detroit and surrounding areas
played on the Pavilion Stage for
the 2015 festival!
Phone App
This year, we featured a
smartphone app that
attendees were able to
download as a festival
guide. This application
allowed guests to view
the music lineup,
sponsors, event map and
much more.
Food Vendors
Novelty Vendors
Art Fair
The Art Fair had more than 30
artisans at the 2015 festival! These
artists featured their hand made arts
and crafts from all across the State of
Michigan.
Items featured in the art fair :
• Candles
• Clothing
• Jewelry
• Pet Items
• Musical Instruments
And much more!
Featured Sponsor
The presenting sponsor of the 2015 Stars & Stripes Festival,
Massage Green Spa, received maximum media coverage through
print, television and radio. The Massage Green Spa logo appeared
alongside the Stars & Stripes logo on all marketing and branding
materials.
Featured Sponsor
Featured Sponsor
Featured Sponsor
Meijer sponsored our entrances
and the Enter to Win Giveaway
that each attendee was able to
participate in!
Featured Sponsor
The Meijer “Enter to Win Giveaway” also included prizes from several organizations.
Massage Green donated a
massage package, Michigan
Lottery donated 50 lottery
tickets to each winner and
Freedom Hill Amphitheatre
donated concert tickets.
Giveaway Winners
Eastpointe, MI
Columbus, MI
Sterling Heights, MI
Sterling Heights, MI
Featured Sponsor
Salute to the Military
The Army, National Guard and
Vietnam Veterans all set up booths
around the military memorials.
They interacted with guests
throughout the weekend.
Military Family of the Year
This year our military family of the year
received $1,500 worth of furniture from
Gardner -White Furniture and $1,000 from
Funfest Productions, Inc.
The military family of the year is then
interviewed by Channel 7 WXYZ and
brought on stage to receive their award.
Channel 7 WXYZ
Channel 4 WDIV
Fox 2
Macomb Daily
Media
Media
Media
Local radio stations sponsored
national headliners at the 2015 Stars
and Stripes Festival. 89X, The D 106.7
and 101 WRIF all broadcasted live
from the festival.
Thank You!
Thank you to all of our partners, vendors, volunteers and participants who
made the 2015 Stars & Stripes Festival a success. We value and appreciate the
time and effort you put into our festival, and we hope to see you all for the 2016
Stars & Stripes Festival!
For More Information Please Contact:
Kevin Cassidy
Sales Manager/Marketing
[email protected]
Kevin Kay
Director of Strategic Partnerships
[email protected]
586.493.4344
14900 Metropolitan Parkway
Sterling Heights, MI 48312