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Campus Sønderborg
Regional Economics and
Business Development
Master of Science in Economics and Business Administration
Regional
cluster
&
Innovation
manager
Researcher
&
analyst
Business
developer
Spatial
policy
advisor
| BUSIN ESS & S OCIAL S CI ENCES |
1
To ensure a strong regional development
The focal point of the programme is the interdependence between the regional economy, business and industry. The programme has a dual perspective with two main
areas in knowledge creation. One area is to ensure a strong regional development
in terms of economics performance as a part of a fertile environment for business
and industry. Market development is associated with underlying factors of economic
growth, revealing the strategic importance of specific markets in different parts of the
world. In that respect it is also essential to enable an empirical identification of such
factors. Accordingly, the first area is primarily associated with the second and third
core element – theoretical foundation and empirical methods as described below.
The second area thoroughly analyses how to develop markets by specific design of
policies and strategies that can help ensure such strong development, i.e. regional
business and development strategies. This area focuses on policy design and effects
of the policies and relates essentially to the first core element – business development
and policy framework as described below.
Both areas are associated with location choice of firms and market access. Questions
like: What are the determinants of firm location choices? How should firms use differences in regional settings in their choice of locating in different parts of the world?
Furthermore, locating in some context must take into account both potentials in a
given region, as well as the advantages or disadvantages of adjacent regions. Factor
endowment and the potential of markets must as such be taken into account when
locating an enterprise.
Target group
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Students aiming at a professional career in international organization, globally oriented companies or development and innovation oriented public and private institutions with an explicit international perspective to locating business activities or other
economic factors.
Career opportunities
Regional Cluster & Innovation Manager
focused on functional and knowledge related tasks
in business, organizations and the public sector.
Researcher & Analyst
in public research institutes, universities, consultancies, large companies and organizations.
Business Developer
in chambers of commerce, regional development agencies and in business & industry.
Spatial Policy Advisor
regarding regional and environmental assessment of public and private infrastructure investments etc.
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Content and structure of the programme
The programme provides theoretical perspectives and offers concrete empirical tools
to uncover recent trends and patterns of locating in different economic and market
environments. The core elements are:
Business Development & Policy Framework
Supply Chain Management (SCM) & Value Chain, Policy Framework for Regional
Development & Innovation, Drivers of Regional and Business Development.
Theoretical Foundations
Regional Growth (new economic growth - endogenous growth - regional growth models), Urban & Regional Economics, model of location choice.
Empirical Methods
Introduction to Spatial Analysis & Econometrics, Regional Marketing: Concepts and
Methods, Spatial Econometrics & Methods for Spatial Analysis (GIS applications for
business & economics) using appropriate software packages.
Electives
A wide range of electives covering regional economics, development policy and
strategic business development will be available. The latter will be in cooperation with
the MSc in Business Relationship Management.
Master’s Thesis
4
4 semester
3 semester
2 semester
1 semester
Master’s Thesis (30 ECTS)
The Territorial Agenda
in an Economic
Development and
Business Perspective/
Research seminar
(10 ECTS)
Electives 1
(10 ECTS)
Electives 2
(10 ECTS)
Drivers of Regional and
Business Development
(10 ECTS)
Urban & Regional
Economics
(10 ECTS)
Advanced Spatial
Analysis & Econometrics
(10 ECTS)
Regional
Economic Growth:
Concepts & Models
(10 ECTS)
Regional
Introduction
Marketing:
to Spatial
Concepts
Analysis
and
&
Econometrics Methods
(5 ECTS) - Introduction
to GIS
(5 ECTS)
Policy
Framework
for Regional
Development
&
Innovation
(5 ECTS)
Organization
&
Management
- SCM and
Value Chain
Analysis
(5 ECTS)
The figures in brackets indicate the work load of each course in ECTS points.
Please note that it is a must that you bring your own computer.
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Career prospects
Career opportunities with an MSc in Economics and Business Administration
- Regional Economics and Business Development will typically be in larger
companies, global consultancies, international organizations (i.e. EU or NGOs),
national and regional public and private organizations dealing with complex
economic, spatial and managerial tasks.
Typical job functions are:
• Economic analyst in regional business development agencies.
• Spatial and economic planner in local, regional,
national and international organizations.
• Regional economic developer.
• Global sourcing and location specialist in companies.
• Route planner: Transportation and logistics.
• Civil servant in economic and planning ministries.
• Economic consultant in public and private agencies.
• Geomarketing and local market researcher.
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Admission and language requirements
Students with a BSc in Economics and Business Administration have access to the
master programme.
Applicants who do not meet the entry requirements of the profile may be admitted, if
they have academic qualifications at a commensurate level. The university may require
supplementary tests.
Applicants will need to document English at B Level or equivalent to this level.
Find out more
ÂÂ www.sdu.dk
Other educational backgrounds
If the university assesses that an applicant possesses comparable academic qualifications to those acquired with a BSc in Economics and Business Administration enabling
the applicant to complete the programme, the applicant may be admitted. The university may require that the applicant passes supplementary courses
and/or tests prior to enrolment.
For further information please consult our admission and language requirements at
www.sdu.dk
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An extensive range of advanced international study programmes is ofered at
Campus Sønderborg. The campus is home to some 1,300 students and offers an
international study environment, as the only teaching language is English.
The universities in the border region
A special feature of the University of Southern Denmark
in Sønderborg is its close working relationship with
Flensburg University. This partnership between the two
universities has resulted in an international evironment
with Danish and foreign students and with lecturers from
both sides of the border.
Danish and foreign students, lecturers and researchers
are able to realise their dreams in an exceptionally unique
achitectural setting.
The university provides a well equiped
laboratory and teaching facilities ensuring
optimum conditions
for researchers and
students.
At the same time, the research
park provides a particularly
innovative and international
research environment with a
strong focus on close cooperation and interaction with the
business community.
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Laura Pelzm
Alsion
Sønderborg’s campus is called Alsion. It opened in 2007 and is the state-of-the-art
campus than won several awards for architecture and design. It houses students of
Engineering, Economics and Business Administration, European Studies, and business
courses in Chinese and other languages. The creative and fruitful environment, with
courses, culture and business as important elements, is
unique to Alsion.
At the University of Southern Denmark in Sønderborg,
you will find a fantastic and dynamic learning environment with focus on careers and targeted courses. The
campus’ direct contact with local businesses means you
will have a good practial approach to your studies.
International study environment
Being a student at
SDU gives you the
opportunity to meet
people with different
cultural backgrounds.
We are wellknown
for our multicultural
student life.
Our study environment is characterized
by friendly and close
relations between students, lecturers and
administrative staf.
Study abroad
International experiences are very important, which is
why we – in some study programmes – give our students
the opportunity to integrate a semester abroad into their
study programme. Our “Study Abroad Coordinators”
cooperate with universities all over the world.
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Sønderborg – truly international
Sønderborg is located on the island of Als in the southeast corner of Jutland, 30
km from the German border. It is in an ideal position between Hamburg and major
centres in Denmark. The municipality has a population of appoximately 70,000 and
is keen to facilitate student life.
The large number of students living in Sønderborg lends the town
a lively social life. Als and the area surrounding Sønderborg are
home to around 300 industrial SMEs, many of which specialize
in electronic, mechatronic and communication equipment.
Denmark’s largest industrial company, Danfoss Corporation,
has its headquarters north of Sønderborg.
The university and cultural complex – Alsion – is an architectural
marvel situated at the harbour.
Alsion is a magnet for audiences seeking an exceptional exceperience.
Apart from the university, Alsion also houses a concert hall and research park.
 www.sonderborg.dk
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Sønderborg city
Sønderborg has numerous cosy cafés with live music and a vibrant
nightlife. The city’s shops range from department stores to small,
fascinating specialty shops. City life is diverse and cultural with a
symphony orchestra, a theatre, cinema, music festivals and arts centre
devoted to art and culture.
Lots of activities
No mater what leisure activities you prefer, you are almost guaranteed
to find a sport or activity club to suit your needs: from parachuting to
soccer, athletics, fitness, fishing, rowing, sailing, surfing, riding, handball, hunting, golf and tennis. You just have to pick whatever is to your
liking. Nearby, you will find Danfoss Universe, a science and experience park full of exciting technology and fun-filled activities.
Lots of beaches
Here, you are surrounded by woodland, inlets, coves and beaches
– and evidence of Danish history is found everywhere. Not many
places in Denmark are as rich in history as this geographical area.
Sønderborg Castle, Dybbøl Mill and the Battlefield History Centre
are examples of some of the many centres of interest in the area.
Major student event
www.psfotografi.dk
Oxbridge on Alssund is a competition between students from the
Sønderborg region, Kiel and University of Flensburg, Germany. This
spectacular sailing event takes place in 28-foot match race boats on
Alssund in front of the university.
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Living and studying in Sønderborg
Academic Culture
The relationship between students and teachers in Denmark is quite informal. Both
students and teachers like to consider one another as equals. You are always encouraged
to ask questions both in and outside of the classroom and to express your opinion on the
themes discussed during the courses. The informal atmosphere does not imply, however, an overly relaxed attitude towards the studies. On the contrary, the independent
nature of university studies in Denmark presupposes that students show initiative and
take responsibility in the planning of their studies and in keeping to their own schedules.
Students are expected to be able to analyze and discuss material - in class, in group work
and in the final examination. Most studies involve both oral and written exams.
Accommodation
Finding a place to live often takes time, so we advise you to apply for accommodation
when you apply to become a student at the University of Southern Denmark in Sønderborg. In that case, we will assist you in finding a place to live. There are several accommodation options:
• Room in a hall of residence (in Danish: kollegium), price: EUR 260-400 per month.
• Privately rented room in a house or a flat, price: EUR 250-500 per month.
• A privately rented flat – rented alone or shared with other students – may vary considerably in price.
Alternatively, you could swap flats or rooms with students from Denmark who are going
to study in your home city. For further information about this opportunity, please visit
the website for international students home exchange at:  www.casaswap.com
Cost of Living
The cost of living in Denmark is similar to that of other northern European countries.
You should estimate spending between 600 and 700 Euros on a monthly basis. You also
need to consider the costs for books and other teaching materials, transport and social life.
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CPR Number
All Danes have a personal identification number, called a CPR number.
This number is used by educational institutions and all public organizations (e.g. the health care system). Any person staying in Denmark for
more than three months must register at the National Register and get
a CPR number when they have received their residence permit. Citizens
of one of the Nordic countries must register at the National Register
after six months. They do not need to apply for a residence permit first.
Banks
Banking hours may vary, but normally they are from 10h-16h, Thursdays
to 17h30. On Saturdays and Sundays all banks are closed.
Credit Cards
Credit cards are accepted in most shops and restaurants; however, some supermarkets only accept the special Danish debit card
“Dankort”. ATMs can be found outside several banks in the city centre
and in the shopping centres. Please be aware that your bank imposes a
limit on the amount you can withdraw at a time.
Electricity
220 volts AC (50 Hz) is the Danish standard. If you are travelling with
electrical or electronic devices, be sure to bring a two-pin continental
adapter with you.
Laptop computers capable of operating on both 110 and 220 volts can
be used in Denmark, but remember to bring a two-pin continental
adapter with you since the plugs in Denmark may differ from those in
your home country. For laptops working on 110 volts only, converters
are necessary. Please note that it is a must that you bring your own
computer to study.
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Business Administration
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University of Southern Denmark
Student Services
Alsion 2
DK-6400 Sønderborg
Phone: +45 6550 1102
[email protected]
Bu
(th sine
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rie de
s & vel
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16
Foto: Colourbox.com and www.psfotografi.dk
Further information
Economics
Also check out
 www.sdu.dk/REBD

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