Top 6 technology trends in
automotive industry
The technology trends in automotive industry have been the most receptive to advancements.
Technology has led to several innovations in vehicles. For eg, big data analytics are now used
to optimize various parts. These technologies will enhance the end-user experience. Currently,
the automotive sector contributes more than 7 per cent to India's DP. The market has identified
some of the trends for 2019 and beyond. There are various technology trends in automotive
Technology Trends in automotive industry have led to several innovations in vehicles.
For eg, big data analytics are now used to optimize various parts. Currently, the
automotive sector contributes more than 7 per cent to India’s GDP. The market has
identified some of the technology trends in automotive industry in 2019 and beyond.
Here are the top 6 technology trends in automotive industry Internet of Things
There has been a transformational change in the automotive industry owing to the
Internet of Things. It has led to a wave of connectivity and has helped in connecting the
insurers of various sectors. One impact that can be considered is the increasing
popularity of Usage Based Insurance(UBl). UBI is auto insurance which closely
monitors mileage and driving behaviour. It links insurance premium to individual
vehicles for accurate pricing. The emerging trend is that insurers will offer bonuses or
rebates to the safest drivers.
Cloud-based experience
The cloud technology has revolutionized every step in automobile production including
design, operation, and service. Cloud technology has extended provision of resources
for virtual servers. It has helped the automotive industry to address their storage needs.
It has helped companies to achieve cost efficiency through virtualization. At the
operational level, the cloud infrastructural facilities can improve visibility in specific
supply chains.
Automotive telematics is a flourishing market that takes advantage of cloud technology.
The industry is accelerating at a CAGR of nearly 18%.
Blockchain Technology
The blockchain is redefining the digital trust as it has been widely known as a potentially
transformative technology in various segments. It is considered to be the next big thing
in the automotive sector. DAV is a blockchain-based transportation platform. It allows
autonomous vehicles to discover each other, as well as service providers and clients
around them. Blockchain technology has helped in solving issues such as scalable
sharing vehicle ownership and the integration of multiple mobility stakeholders.
One considerable impact of blockchain technology is that it could create a trusted and
accurate protocol for the automotive parts supply chain. This will help in shaping the
pricing strategy of car makers.
Manufacturing blockchains make it possible to automatically release purchase orders at
certain phases of the manufacturing process. Contracts will automatically be awarded to
the supplier with the largest inventory on hand and thus supply chains will be benefited.
Counterfeit market for cheap, low-quality and fake auto parts is valued at nearly$12
billion every year. The blockchain helps in dealing with counterfeit parts and it increases
transparency into the system.
Big Data
Multiple sensors and wireless V2V over the IOT are basic pillars of automotive
technology. All the data they generate and transmit means a brand new source of
revenue for all the automotive companies. Big data helps in-car data monetization and
predictive analysis.
'Over 200 data points exist today that can typically provide more than 140 use cases,
with the vehicles generating a value of almost $100 per car’, the Frost & Sullivan’s
analysis, Automotive Data Monetization Pricing and Business Models.
As per a McKinsey research, the overall revenue pool from car data monetization at a
may add up to $450-750 billion by 2030. This market will be mainly driven by the use of
big data and advanced analytics. Many companies use big data to make informed
The future car will monitor the health of its components and will let you know ahead of
time if something needs to be repaired or replaced. This is possible through in-car
diagnostic systems that will give access to various sub-components of the vehicle.
Autonomous Driving
It is the number one factor expected to shape the industry's future. In 2017, Nvidia has
introduced a chipset to support Level 5 autonomy and new driver assisted technologies
(ADAS) are gradually seeping down today's vehicles. It is already reshaping the
The autonomous vehicles market is expected to grow at a CAGR of 39.6% by 2027.
The key players are Apple, Google, Nissan Motor, Ford Motor, Intel, Volvo, General
Motors, Argus Cyber Security, Autonomy, Emotive, and Autoliv.
North America holds the major market share followed by Europe, China, India, and
Japan are the leading markets.
The adoption rate of autonomous vehicles is expected to grow because of trending
advanced technology, artificial intelligence, Increased investments by automakers, the
changing needs and behaviour of customers, and environment-friendly features of
autonomous vehicles.
Companies will pay more attention to removing barriers around adoption by rebranding
the product for wider audiences and designing experiences around the target consumer.
The latest tech and eco tyres
The tyre technology is moving fast and tyre revolutions are changing the game. It is
ever changing and moving on speed as new production processes are introduced to
make drivers life easier and safer. There are various techniques of tyres such as
chip-in-tyre, twin air chamber, self-inflating tyres, fossil-free tyre, and Soybean tyres.
Chip-in-tyre​- In this tyre, a chip is inserted which will enable the tyres to connect
with the vehicle. The chip will help to relay air pressure and temperature. It will
read the tyre status individually. The tyres will directly communicate with the
anti-lock braking system and electronic control unit.
Twin air chamber​- In this tyre, the air chamber is split into two parts. These
tyres have a smaller portion in contact with the road. If the tyre gets punctured
then the driver can continue the journey on the other part of the tyre, but at a
slow speed.
Self-inflating Tyre​- This type of tyre completely eliminates the need for air in the
tyre. With this, the risk of puncture is also removed.
Fossil-free Tyre​- These are eco-friendly tyres which have a wet grip
performance. The tyre is manufactured in a unique process using plant oil
instead of mineral oil, natural rubber, and silica.
Soybean Tyres​-If tyres are made using soybean oils, exploitation of oil-based
resources could be drastically reduced. The tread of tyres produced will also last
10% longer.
The above technology trends in automotive industry are helping in shaping the
automotive industry from a different angle.
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