Why Public Relations Should Play a Role in Your Social Media Marketing

Why Public Relations Should Play a Role in Your Social Media
Marketing
The use and impact of social media marketing have drastically increased in recent
years. With every person, from baby boomer to millennial, being a member of at
least one social media network, it is safe to say that the new way of word of mouth
marketing is social media marketing. But why do companies engage in social
media marketing? Most would say it is to connect to their consumers, to have a
relationship with them in order to keep their products and company top of mind
and viewed in the best and most positive light. But hold up, isn’t that the job of
public relations?
Public Relations and Social Media must be aligned
In these modern times, the water is muddled and the various areas of marketing
have become intertwined. This is definitely the case with public relations (PR)
and social media. PR was generally more focused on influential persons such as
investors, shareholders, business partners, etc., but with the advent of social
media, these individuals are present on these platforms, which can then be used
for PR purposes. As both PR and social media are used to build and maintain
trust in the company and their products, it is only natural that the two must be in
sync.
How social media has changed PR

PR and social media are based on communication but social media, with
its real-time messaging, amplifies your message, allowing PR to be
stronger and more impactful. Content published via news releases, emails,
and other PR related means can live longer, spread faster and reach
further with the help of social media.

Social media has allowed PR to reach a much larger audience. Previously,
PR was targeted at specific individuals such as investors and business
partners, but social media has caused this target group to be expanded to
include all persons vital to the success of a business.

Social media has made PR more “friendly” to all stakeholders of a
business, resulting in a new area of marketing called “relationship
marketing”. This helps companies to be more warm, inviting and
approachable, regardless of their type or serious nature.
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