Baidu: Webmaster Tools

Transcription

Baidu: Webmaster Tools
Overview and Guidelines
Agenda
•  Introduction
•  Register
•  Data Submission
•  Domain Transfer
•  Monitor Web Analytics
•  Mobile
© COPYRIGHT 2015, ICROSSING, INC.
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Introduction
What is Baidu
•  Baidu is the leading search engine in China.
•  It has nearly 80% market share in China and China is the second
biggest search engine market after the US. A considerable number of
English searches come from these Chinese users, and the number of
English searches is on the increase.
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Register
Baidu Webmaster Tools Registration
•  Claiming your Baidu account:
-  Email address or +86 Chinese mobile number
-  Set up password
-  Enter the Captcha
•  If you used an email address for
registration, you will get an email for
activation. Click the link in your email
and follow the steps.
•  If you have registered with mobile
number, complete the registration
process by verifying your mobile
number.
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Add Your Website
•  Now you can login to your Baidu
account by going to the homepage of
Baidu webmaster tools
-  http://zhanzhang.baidu.com/
•  You will see a similar screen as shown
on the left. Click on “Add Site” button
and put in your home page URL.
•  The next step is to verify.
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Verify Your Website Ownership
•  You have 3 options for site verification:
-  Download a file and upload to your root folder
Verify Website
Verify Help
-  Put the HTML Meta Tag to your top page between
<head> and </head>
File Validation
HTML Tag Verification
CNAME Verification
-  Verify with a CNAME record added to your
domain’s DNS area under the name
“zz.baidu.com”
Complete Verification
•  Once you have verified using one of these
options, click “Complete”
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Site Manager
•  Once you are verified, your site will be added
to Site Manager automatically.
•  This is your overview where you can see all
your sites and you have options to:
-  Add more sites
-  View site details
-  Delete a Site
•  You can also view your messages like DNS
errors or increase in page not found, etc.
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Data Submission
Sitemap Submission
•  Submitting sitemaps in Baidu is similar to
Google:
-  Prepare your Sitemap in these accepted formats –
text and xml
-  Sitemap file size should neither exceed 50,000 URLs
nor exceed 10 MB
-  Upload the Sitemap in your site’s root directory
-  Ensure the site for which you are submitting Sitemap
is verified successfully in your account
-  Ensure there isn’t any Chinese characters in your
Sitemap
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Dead Links Submission
•  There are 3 ways to submit your dead links to
Baidu to remove it from their index quickly
- File Submission
-  Setup a 404 page not found redirect for all your dead links
-  Consolidate all your dead links and create a dead links file
-  Dead links file format is also same similar to Sitemap file formats – text or
xml
-  Ensure the site you are going to submit dead links is already verified
- Regular Expression Submission
•  Dead Links are your 404 or Page not
Found links resulted due to change in
URL or domain transfer.
-  Submit a formula ended with “/” or “?”
- Template Submission
-  For pages which gets expired content
-  Copy code provided by Baidu and paste into the code of every page which
you want to remove, between <head> and </head>
-  You could submit only one page as a template for those pages with the
same type
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Individual URL Submission
•  Similar to Sitemap and Dead Links, URL
submission allows you to submit individual
URLs to Baidu for quick indexing.
- 
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- http://zhanzhang.baidu.com/linksubmit/url
Domain Transfer
Domain Transfer
•  Site Configuration section provides
Domain Transfer tool which allows you to
accelerate the indexing of your new site
when you transfer your old site to a new
domain:
-  Set up 301 redirects for your old content and ensure
it redirects to your new content
-  Verify the new site in your account
-  Use this tool to notify Baidu about your new site
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Website Analysis
Links Analysis
•  Links Analysis can not only tell you the
dead links on your site but also shows the
number of links pointing to your site from
other sites.
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Indexed Pages
•  This feature shows the number of pages
indexed by Baidu.
-  Baidu does index English sites but it gives preference
to Chinese sites and sites that are hosted on servers
located in China
-  So, if your site is in English, it may take a longer time
to be indexed by Baidu based on the popularity of
your site
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Search Keywords
•  These are the keywords used for which
your site was shown in the search results.
Basically, keywords, impressions and
click-through rates as well as average
ranking.
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Optimization Tips
•  Baidu has a page optimization tool:
-  You can submit important URLs from your site and
receive tips on how to correct any errors, if found
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Crawling
•  Similar to Google, Baidu also shows the
Crawl Errors or Exceptions and these
could be 404s or other server errors.
•  You can also set the crawl rate for the
Baidu crawler.
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Robots.txt
•  You can not only check to see if your site
has an existing Robots.txt file but you can
also generate one for your site.
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Security Detection
•  Baidu has a security detection tool which
can check your site for Malware for free.
•  In fact, Baidu search results shows your
website with a message that “This site
may be a security risk” if affected by
Malware so you can later check the tool for
details.
•  Baidu also has a tool to check your site for
vulnerabilities like Page Source code leak,
SQL injection, etc. so you can take
appropriate actions.
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Baidu Analytics
•  Baidu also provides a free website
analytics tool called Baidu Statistics to
measure:
-  Site Traffic
-  Conversions
•  A number of reports can be generated
from this tool, for example:
-  Trend Analysis
-  Source Analysis
-  Visitor Analysis
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Structured Data
•  Baidu has their own version of
Schema.org supporting Structured Data:
-  http://zhanzhang.baidu.com/schema/index
•  They only support Q&A, online documents
like PDFs, Software and Document
downloads.
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Mobile
Mobile Crawler
•  Baidu has a Mobile crawler and it may
take several months for them to crawl your
mobile site and to start displaying it in
Mobile search.
•  Ensure you use their Mobile Adaptation
feature to submit your mobile site that
corresponds to your desktop page.
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Site App
•  Baidu also has a free mobile app creator.
Webmasters can create a free mobile site
and they can sync it with their desktop site.
•  Baidu app store is free and easy to use.
However, they do closed testing and apps
require to be whitelisted before being
featured.
28
Thank You

Baidu: Webmaster Tools

Transcription

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