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SCRIPPS DIGITAL MEDIA
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Welcome to the New E.W. Scripps
KMCI-TV
Broadcast Coverage Map
Kansas City
DMA Rank #31
978,200 Households
Metro Counties
MO: Jackson, Cass, Clay, Platte,
Clinton, Bates, Ray, Caldwell,
Lafayette
KS: Johnson, Wyandotte,
Leavenworth, Miami, Linn, Franklin
Source: 2014-15 Nielsen
KMCI-TV
A Multi-Screen World
Consumers take a multi-device path to purchase.
What does your day look like with electronic devices?
Advertise your business with the 4-screen approach!
Did you know…
71%
of the media-using population
are multi-screen users
98%
move between devices within the same day
48%
more likely to see a lift in brand awareness
with ads across all screens
Adults 18+ / Source: TVB.org Media Comparison Study; Nielsen Multi-Screen Media Lab Study
KMCI-TV
Cost & Time
How Much to Reach ONE Person?
Daily Time Spent Yesterday (in hours)
Direct Mail = 36¢
Yellow Pages= 35¢
Newspaper = 10¢
Cable
= 7¢
Radio
= 3¢
Broadcast TV
= 1¢
& Internet
TV & Internet…
The numbers don’t lie!
KMCI-TV
AWARDS
• KSHB was awarded the
much coveted DuPont
Award for it’s special on
the JJ’s tragedy, as well
as 6 Emmy Awards this
past year which was
more than any other
station in the Kansas
City market.
41 ACTION NEWS
PRODUCT
• 43 ½ hours of local news content
per week!
• Kansas City’s most accurate
weather team led by Chief
Meteorologist Gary Lezak –
Kansas City’s weather leader.
KMCI-TV
May 2015 Highlights
KSHB’s Early Morning & Daytime Programs are Up!
YTY % RTG GROWTH
Program/Time Period
Largest Growth at 6am in the Market!
Up 23% YTY
HH RTG %
M-F 5-6a News
+11%
M-F 6-7a News
+23%
M-F 7-9a Today Show
+11%
M-F 9-10a Today Show
+5%
M-F 10-11a KC Live
+8%
M-F 11a-12p Midday News
+27%
M-F 1-2p Today Show 3
+22%
M-F 2-3p The Doctors
+45%
Up 65% YTY
Saturday at 12am
Have you heard the news?
41 Action News is #1 at 10pm in Kansas City!
M-F 10p Ratings
Station
RA25-54
RW25-54
RM25-54
RA18-49
KSHB
3.9
4.4
3.4
3.2
KMBC
3.3
3.7
2.9
2.5
KCTV
2.6
3.1
2.1
1.9
WDAF
2.7
2.8
2.7
1.9
Source: NSI MAY’15
41 Action
News at
10p is up
year-toyear &
book-tobook!
A25-54
Shares
+32% from
May’14
+18% from
Feb’15
bringing you the best in prime…
KMCI-TV
bringing you the best in sports…
… and more…
KMCI-TV
The Power of Live Television…
A lifestyle and entertainment show dedicated to the community of Kansas City
Michelle Davidson & Joel Nichols
Call to learn how your business can be featured on KC Live!
(816) 932.4132
KMCI-TV
Sports, Courts, and
Comedy!
Sports!
•
•
Home of Sporting Kansas City!
The Border Patrol (WHB)
Comedy!
•
•
•
•
•
Simpsons
Mike & Molly
How I Met Your Mother
Community
Family Guy
KMCI-TV
KMCI-TV
THE BORDER PATROL
With Steven St. John & Nate Bukaty
Weekdays 6-7am on 38 The Spot
810 Sports Radio, the nation’s largest all-sports
radio station, is teaming up with 38 the Spot to
put a face on TV of their weekday morning drive
show, “THE BORDER PATROL”!
38 the Spot has taken The Border Patrol from strictly
behind-the-microphone to in-front-of-the-camera
weekdays from 6-7am. Hosts Steven St. John & Nate
Bukaty are finally showing their faces from behind the
radio curtain to give fans the opportunity to watch their
favorite & most dependable morning radio show on TV!
Did you know? THE BORDER PATROL is consistently in the top
5-rated radio shows in the KC market, enjoying as much as a 9
share with adult males!
KMCI-TV
41 Action News on
LIVE Weekdays from 7am to 8am
-
Late breaking news
No-wait traffic and weather
Kansas City’s most extensive sports coverage
Exclusive reporting of trending internet topics and
videos from the 41 Action News Digital Center
Most up-to-date reports on KC lifestyles and
events
Crystle Lampitt, Kalee Dionne, Lindsay Shively, Patrick Fazio, and Kacie
McDonnell
KMCI-TV
Host Crystle Lampitt
A Day in the Life with Crystle
Crystle is an exciting and engaging host! Check out what a
sample day might look like in her world.
- Appearances and promos for special events
- Emceeing community events
- Daily promos for 38 the Spot
- Promos for KC Live
- Appearances on Sports Radio 810
- Live and in studio interviews
- Reporting for KC Live
- Writing/recording interstitials and web spots
- Writing/recording all On The Spot "webisodes"
and producing graphics for stories
- Writing/shooting KC Live story packages and live hits
- 38 the Spot social media- daily Facebook, Twitter posts
KMCI-TV
Introducing a new network…Drawing upon a
vast library of Hit TV series and movies!
•
•
•
•
Premium Classic TV Hits
Movies
Exclusive Original Programs
Local Content
CLASSIC TV IS A PROVEN RATINGS WINNER
Nearly 75,000 Households watch COZI weekly (Feb’15 NSI)
KMCI-TV
Bounce TV targets African Americans primarily between the ages
of 25-54 with a programming mix of theatrical motion pictures,
live sporting events, documentaries, specials, inspirational faithbased programs, off-net series, original programming, HBCU
sports and more. The Founding Group is led by Martin Luther King
III and Ambassador Andrew Young.
Only 3 Networks have served 42 Million African Americans in the US.
KC ranks 37th among African American TV homes in the country. 11.7%
(or 107,810) of the KC DMA are African American.
Source: 2014-15 NSI
KMCI-TV
Scripps Broadcast Channels On Local Providers
PROVIDER
(KSHB)
Standard Tier Channel #
Digital Tier
Channel #
PROVIDER
(KMCI)
Standard Tier Channel #
Digital Tier
Channel #
TIME WARNER CABLE
13
1203
TIME WARNER CABLE
8
1230
COMCAST/Independence
8
232/808
COMCAST/Independence
5
807
COMCAST/Olathe
8
232/808
COMCAST/Olathe
2
807
SUREWEST
13
630
SUREWEST
8
632
DISH NETWORK
41
6379/8432
DISH NETWORK
38
8437
DIRECT-TV
41
950
DIRECT-TV
38
949
AT&T U-VERSE
41
1041
AT&T U-VERSE
38
1038
WOW (formerly Knology)
14
214
WOW (formerly Knology)
15
215
SUDDENLINK
3
103
SUDDENLINK
20
120
OVER-THE-AIR
*****
41.1
OVER-THE-AIR
*****
38.1
GOOGLE FIBER
*****
13
GOOGLE FIBER
*****
38
PROVIDER (KSHB DT2)
Digital Tier Channel #
PROVIDER (KMCI DT2)
Digital Tier Channel #
TIME WARNER CABLE
1245
TIME WARNER CABLE
1295
COMCAST/Independence
249
COMCAST/Independence
244
COMCAST/Olathe
249
COMCAST/Olathe
244
SUREWEST
631
SUREWEST
*****
DISH NETWORK
*****
DISH NETWORK
*****
DIRECT-TV
*****
DIRECT-TV
*****
AT&T U-VERSE
*****
AT&T U-VERSE
*****
WOW (formerly Knology)
198
WOW (formerly Knology)
197
SUDDENLINK
128
SUDDENLINK
140
OVER-THE-AIR
41.2
OVER-THE-AIR
38.2
GOOGLE FIBER
98
GOOGLE FIBER
76
Digital Media
►TARGETED DISPLAY ADS
KSHB.com Stats (desktop, mobile, app)
• Unique Visitors: 1M per month
• Page Views: 8M per month
• Video Views: 400K per month
• KMCI & KSHB share the same website
►
• Yahoo is the #1 Content Provider on the
Internet where users come daily for News,
Email, Sports, Finance, Gossip and more!
►MOBILE
Mobile Stats
• Mobile web, iPhone, iPad, & Android apps
• 2/3 of adults own a smartphone and 65% of
searches take place on a mobile device
• Connect with your customer on the go!
►STREAMING VIDEO
& KSHB.com
Scripps Targeted Media
• Retarget customers who have been to your website, as well as search retargeting
• Behavioral & contextual targeted campaigns to reach your customers actively in the
market for your product or service
• Geotarget to your local or national business footprint
• Reach 95% of online audience across 85K highly trafficked sites!
►SEARCH (SEM & SEO)
Search Engine Marketing (SEM)
•
•
•
•
Sponsored text ads
Over 20 billion searches conducted monthly
85% of web traffic referred through search engines
High-visibility, qualified leads
Search Engine Optimization (SEO Visibility Services)
•
•
•
•
Submission to Directories, Google, Yahoo!, & Bing
Keyword link building
Online propagation of articles, blogs, and social postings
Engage viral marketing with social tags and posts
Pre-Roll
• :30 or :15 non-skippable video with 300x250 companion ad
• Online video reaches 89M daily viewers
• Placement across KSHB.com & Scripps Targeted Pre-roll Network
• Demo, Interest, and Channel Targeting
• Reach your customer with online video across YouTube & 10,000 high quality
sites!
►FACEBOOK
• Sponsored posts in Newsfeed
• Desktop & Mobile
• Interest, Demo, Geo Targeted
►NATIVE ADVERTISING
• Native advertising is essentially a fusion of quality
journalism and content marketing, distributed
inside our News placements, for a premium
branded user experience.
►WEBSITE DEVELOPMENT & DESIGN
•
•
•
•
Build up to 25-page responsive design WordPress website
Capture leads directly from your site• Place message directly in front of consumers via
Integrate Google Maps and Social Media
newsletter or e-blast
Manage website with 4 revisions annually
• Build brand awareness and generate leads
►EMAIL MARKETING
• Re-blast to remain top-of-mind
• Place message directly in potential customer’s Inbox
• Build Brand Awareness and Generate Leads
• Targeting by Demo, Interests, Job Title, Income & More
Partner With Us!
Dan Mason, KSHB & KMCI Director of Sales
(816) 932-4126
[email protected]
Tammy Cunningham
KSHB Local Sales Manager
(816) 932-0762
[email protected]
Mike Campbell
KMCI Local Sales Manager
(816) 932-4126
[email protected]
Lucretia Raby
Scripps Digital Sales Manager
(816) 932-4135
[email protected]
Mike Wang
KSHB & KMCI National Sales Manager
(816) 932-4185
[email protected]