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Football is the nation’s favourite sport.
If you love the beautiful game, you
probably already watch Premier League
and Champions League matches on TV
regularly, but when was the last time
you watched the drama of a match
unfold on the pitch right in front of you?
If it’s been a while, or if you’ve never
been to a professional football match
before, now’s the time to get involved.
And the good news is that it doesn’t
mean paying over-the-odds to watch
Premier League Football. You don’t even
need a subscription. It’s all here for you
at Kenilworth Road – home of Luton
Town Football Club. The mighty Hatters.
Here’s what to do...
1
2
Choose
a game
The season’s fixtures are available on
our website: www.lutontown.co.uk.
Home games are usually played
on Saturday with a 3pm kick-off
afternoons or Tuesday evenings
with a 7:45pm kick-off.
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Buy a ticket
Now you’ve choosen a game you’d like to come and see, buy a ticket for you and
your friends. You can do this online, by telephone on 01582 416976 or in person at
the ticket office at Kenilworth Road, or at the club shop in the Mall in Luton.
Matchday tickets vary slightly depending on categorisation, but below is an
illustration of typical prices. Visit our website for full details.
•
•
•
•
•
•
£20 – Adults
£15 - Young adults (under 22 years)
£8 - Youths (under 17 years)
£5 - Juniors (under 10 years)
£15 - Seniors (65 – 74 years)
£12 – Golden senior (over 75 years)
season
tickets
Once you've been to a couple of games,
you'll be hooked. So if you want to come
to every home game, you'll want to buy a
season ticket. There's loads of great
benefits, including a guaranteed seat,
first dibs on home cup games, 10% off
in the Club shops and more
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4
3
look the part
There’s no dress code or rules as to what you should wear – pay attention to the
weather forecast and wear what you like. Otherwise, you could pick yourself up a
hat, a scarf or even a Luton Town shirt from the Club Shop at the ground, the Oak
Road Matchday Store, or in the Mall.
You can also shop on our online shop: www.hattersworld.com.
Click and collect is available, so shop online and pick up in store.
6
In the
ground
Once you've made your way to the
ground, your ticket will show you
which entrance you should use.
Stewards will help if you're not sure.
On Saturdays, turnstiles open at
1:30pm, with the match kicking off at
3:00pm. For midweek evening games,
turnstiles open at 6:30 with kick-off
at 7:45. Give yourself enough time to
find your seat, then buy a programme,
some food, and enjoy the build-up.
&
"the strong
er the
team, the st
ronger
the team"
john still,
manager, lu
ton town fc
"THE ATMOSPHERE AT
KENILWORTH ROAD
IS REALLY SPECIAL.
EVERYONE'S FRIENDLY,
IT'S NOISY, BOISTEROUS
AND THE BANTER IS
GREAT. A PROPER
HISTORIC FOOTBALL
GROUND"
DARREN D, LIFELONG HATTER
@lutontown
#COYH
facebook.com/
lutontown
Kenilworth Road Stadium
Luton - Dunstable Busway
Luton Railway Station
Station Car Parks
youtube.com/
lutontown
get
online
Subscribe to our social media channels
for breaking news, team information,
Club stories and exclusive video
content. Follow us on Facebook, Twitter,
YouTube and Instagram. Don't forget to
use our hashtag #COYH
7
food
For many fans, their matchday experience
wouldn’t be the same without a half-time
snack. Kiosks selling alcoholic beverages,
hot drinks and soft drinks as well as
traditional matchday food (pies, pasties,
hot dogs and burgers etc) are positioned
around the ground at reasonable prices.
Halal options are also available.
5
getting to the ground
We would recommend parking at Luton railway station and either walking to the ground (approx. 15 – 20 minutes) or
taking a bus. The Luton Busway routes A, B, C and F70 will bring you directly to the ground just get off at the Clifton Rd
stop. A single journey costs £1.40 and takes just 5 minutes, dropping you off very close to the Maple Road entrance to
the Club. A footpath also runs along the busway route.
You can also take the number 27 from Silver Street or Church Street in the town centre and get off at the bottom
of Kenilworth Road. The stadium is situated in a residential area, surrounded by terraced housing with very limited
on-street parking. Unfortunately there is no parking available at the ground for standard ticket holders. Parking is
available in Luton Town Centre, with car parks at Luton Railway Station, Bute Street and The Mall among others.
8
Jonathan
Smith
9
Get clued up
Our matchday programme costs just £3 and is packed full of news, interviews, club history,
facts, figures, comment and photographs. It’s a great souvenir of the day, and will leave you
feeling like an aficionado in no time.
Enjoy
the Match
Sing along with your mates and the other
fans, cheer on the players, help the referee
with his decisions and go nuts when we
score. It’s why you’re at the ground after all!
10
Spread
the word
Tell your friends about your
experience, share your photos
and comments online and don’t
forget to copy us in (@lutontown
on Twitter #COYH [Come on you
Hatters!]) and let us know about
your day out.
why you
should
SUPPORT
YOUR
LOCAL
TEAM
Luton Town Football
Club was founded in
1885, making us 130
years old this year.
remember
rebuild
RETURN
You may not know that this makes us one
of the longest established Clubs in the
whole country. We're also one of the most
recognisable organisations in Luton and
the surrounding areas, and we're proud of
our rich and interesting history.
Having been around for so long, we
know that there's more to life in Luton
that just what happens on a matchday.
It's true that we've had our ups and
downs over the years, but one thing is for
sure - it's never been dull. Our fanbase
today is as passionate and loyal as ever,
and we can guarantee that as a Luton
Town fan, you'll love the excitement of
being a Hatter.
THE
PROSTATE
CANCER UK
STADIUM
On the 24th March 2015, for our
televised match against Wycombe
Wanderers, we made the historic step
of changing the name of our stadium in
aid of Prostate Cancer UK.
This innovative campaign caught
the public's imagination and made
headlines around the world. The Club
and its supporters raised a massive
£10,000 for the charity as well as
helping raise awareness of the disease,
the charity and their work.
A level
playing
field
Football should be open to everyone.
We're helping to promote access
and inclusion for all with the help of
the Luton Town Disabled Supporters
Association (LTDSA) and Level
Playing Field.
In the past year alone, we've made
some big commitments to locally based
projects, as well as helping to support
some important national charities and
initiatives too.
Our own charity, Luton Town Community
Trust works with many thousands of
young people in the town every year and
through this work we're giving access to
football coaching, and a chance to make
friends and enjoy positive experiences.
So there's never been a better time to
turn off the telly, put your Hatters scarf
on and feel part of something really
special. A proper community.
Come on you Hatters
DID YOU
KNOW...
LUTON TOWN COMMUNITY
TRUST DELIVERS 50 FREE
PE LESSONS EVERY WEEK.
OVER THE COURSE OF THE
YEAR THAT EQUATES TO
1500 SESSIONS IN LUTON
AND BEDFORDSHIRE.
In March 2015, we were awarded
full accreditation by the Living Wage
Foundation. This followed on from
our announcement in December
2014, when we became the first
professional football club in England
to commit to paying all directly
employed staff the living wage.
Players, Managers and Staff at the Club
have pledged their support to Luton
Food Bank, who help provide muchneeded food parcels to families living
below the poverty line in the town.
poppy shirt auction
The Club supports a large number of charitable causes throughout the year.
In November 2014, we helped to raise over £5,000 for the Royal British Legion
by auctioning special match-worn poppy emblem shirts.