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DISCOVER
THE POWER
OF SCENT
Have you considered the role of
scent in your business? We have.
About Us
In fact, that’s all we think about.
ScentAir is the leader of instore scent solutions for brands
and retailers. Our patented
systems enhance environments,
communicate brands and create
memorable experiences.
Sensory Branding
Sensory branding refers to a marketing
approach that targets multiple senses as
opposed to the traditional one or two.
83% of all commercial communication appeals
to only one sense – our eyes. Leaving 17%
to appeal to our other four senses. However,
what we hear and smell is significantly more
influential in our moods and emotions than any
other sense.
The powerful brands of tomorrow will be the
ones that make their story live in their customers’
minds. They will create a brand experience that
extends the traditional paradigm of sight and
sound. They will immerse their customers in
an environment that appeals to multiple senses
and transforms them physically, mentally and
spiritually. A true sensory experience.
Every brand has a story to tell. The best stories
are remembered and retold. How will your
brand be remembered?
ABOUT US
It’s not about just adding scent
to your environment. It’s about
adding the right scent, at the right
Scents
time and place, that is consistent
with the sights, sounds and
textures of your business. Working
with the top fragrance houses in
the world, ScentAir can develop
the right aroma for your business.
A scent that is your brand.
Uses of Scent
It’s not enough to just add scent to your
environment. It’s about adding the right scent,
at the right time and place that coordinates
with other elements of your business. Scent
can draw attention to a product, express an
idea or theme, enhance your environment
or create a distinct experience that your
customers will remember.
Billboard: The client’s goal is to draw attention to a
specific product. The scent used will be the actual scent of
the product. Example: Coffee in a convenience store or
chocolate in a candy shop.
Thematic: A scent that is utilized to tie in with all sensory
elements of a visual program to communicate an idea,
message, story or locale. Example: Coconut in the bathing
suit department or holiday scents during the holidays.
Ambient: Ambient scents are similar to thematic in that
they communicate an idea. Usually the client simply wants
to add scent to enhance their store environment.
Signature: Refers to a custom scent created for and used
solely by a specific client. This is a scent that communicates
a brand.
SCENTS
Scent Composition
The fragrance pyramid describes the
volatility of the fragrance ingredients,
or how quickly they fade away.
top note
mid note
base note
Top notes:
Scents that are perceived immediately on application of a
fragrance. Top notes create the scents that form a person’s
initial impression of a fragrance. Because of this, they are very
important in the selling of a fragrance. The scents of this note
class are usually described as “fresh,” “assertive” or “sharp.”
The compounds that contribute to top notes are strong in
scent, very volatile, and evaporate quickly. Citrus and ginger
scents are common top notes.
SCENTS
The top note, the lightest of the
notes, creates your first encounter
with the fragrance, and is designed
to be a fleeting impression. Then
the middle notes of the fragrance
begin to develop, as the fragrance
interacts with the environment. Finally,
the base notes, derived from the
ingredients with the highest molecular
weight, begin to emerge.
Middle notes:
The scent that emerges after the top notes dissipate. The
middle note compounds form the “heart” or main body of
a fragrance and act to mask the often unpleasant initial
impression of base notes, which become more pleasant with
time. Not surprisingly, the scent of middle note compounds
is usually more mellow and “rounded.” Scents from this
note class appear anywhere from 2 minutes to 1 hour after
the application of a fragrance. Lavender and rose scents
are typical middle notes. Top notes and middle notes are
sometimes described together as Head notes.
Base notes:
The scent that appears after the departure of the top notes.
The base and middle notes together are the main theme of a
scent. Base notes bring depth and solidness to a fragrance.
Compounds of this class are often the fixatives used to hold
and boost the strength of the lighter top and middle notes.
The compounds of this class of scents are typically rich and
“deep” and are usually not perceived until 30 minutes after
the application of the fragrance or during the period of
fragrance dry-down. Musk, vetiver and scents of plant resins
are commonly used as base notes.
Scent Palettes
Crisp and Refreshing
CRISP AND
REFRESHING
Our Crisp and Refreshing scents will
create a stimulating and energetic
environment in your business. These
aromas are reminiscent of the fresh
outdoors, conjuring images of green
leaves, fresh herbs and fruits, spring
meadows and fresh air.
Revitalise your business with scents
such as Ocean, Fresh Outdoors or
Eucalyptus Mint and create an
environment that will put your
customers in the right place at the
right time.
Suggested Crisp
and Refreshing Scents
-Ocean
-Lemongrass & Sage
-Vanilla Grapefruit
-Fresh Outdoors
-Delicious Apple
-Green Clover & Aloe
SCENTS
-Cedar Wood
-Island Breeze
-Orange Spice
-Sagebrush
- Ice Show
-Fresh Air
Scent Palettes
Warm and Inviting
WARM
AND INVITING
Warm and Inviting fragrances help
invoke a relaxing, friendly and
comfortable atmosphere. Smell one of
these scents and you are reminded of
comfort foods and cozy environments.
Create a special surrounding where
customers will want to linger. Hot Apple
Pie, Chocolate and French Vanilla are
just a few aromas waiting to make your
customers feel right at home.
Suggested Warm
and Inviting Scents
-Hot Apple Pie
-Chocolate
-Sugar Cookie
-Cinnamon Buns
-
-Lavender
SCENTS
-Lavender Vanilla
-French Vanilla
-Baby Powder
-Hot Chocolate
-Coconut Beach
-Mochachino
Scent Palettes
Fresh and Clean
FRESH
AND CLEAN
Sculpt an environment where the
main feature is “clean.” Fresh and
Clean fragrances revitalise our
minds and lift our spirits. These
aromas remind us of fresh air, clean
sheets right off the clothesline or an
afternoon rain shower.
Choose a special fragrance such
as Ocean, Island Breeze or Fresh
Outdoors to create a unique
ambiance and revitalise the
atmosphere in your business.
Suggested Fresh
and Clean Scents
-Ocean
-Island Breeze
-Herbal Mist
-Ocean Mist
-Floral Linen
-Sagebrush
SCENTS
-Fresh Outdoors
-Baby Powder
-
-Quiet Stream
-Fresh Air
-Fresh Linen
Scent Palettes
Invigorating and Stimulating
INVIGORATING
AND STIMULATING
Use an Invigorating and Stimulating
fragrance when you want someone
to sit up and take notice. These
scents are not for the faint of heart
– they get the blood racing, spark an
emotion and are sure to turn heads.
Eucalyptus Mint, Grapefruit and
Sagebrush are some of the aromas
waiting to awaken the mind and stir
the soul.
Suggested Invigorating and
Stimulating Scents
-
-Ice Show
-
-Redwood Forest
-Orange Blossom
-Sagebrush
SCENTS
-
-Grapefruit
-Orange
-Ocean
-Pink Lemonade
-Chocolate Mint
Scent Palettes
Relaxing and Soothing
RELAXING
AND SOOTHING
Create an environment that
chases cares away with a Relaxing
and Soothing aroma. Calming
fragrances such as Lavender,
Herbal Mist and Quiet Stream
soothe your customers and open
their minds.
Let a Relaxing and Soothing
fragrance draw your customers in
and tempt them to kick off their
cares and cozy-in. We’re sure
they’ll want to stay awhile.
Suggested Relaxing
and Soothing Scents
-Lavender
-Ocean Mist
-French Vanilla
-Herbal Mist
-Innocent
-Sunflower
SCENTS
-
-Juniper Aloe
-Quiet Stream
-Lavender Vanilla
-Jasmine
-Cucumber
Scent Palettes
Luxurious and Sophisticated
LUXURIOUS AND
SOPHISTICATED
Luxurious and Sophisticated fragrances
speak to the mature soul and make a
bold and lasting impression.
Conjure up images of opulence
and prosperity with powerful, yet
subtle aromas such as Sage and
Pomegranate, Green Tea and
Lemongrass or Cashmere. Luxurious and
Sophisticated scents are sure to set your
business apart and get you noticed.
Suggested Luxurious
and Sophisticated Scents
-
-Innocent
-Green Bamboo
-Cedar Wood
-Lilacs
-Lavender Vanilla
-
SCENTS
-Lap of Luxury
-Surfer's Sunset
-White Gardenia
-Green Tea
and Lemongrass
-Sage, Vanilla and
Pomegranate
Scent Palettes
Exotic and Tropical
EXOTIC
AND TROPICAL
Captivate your customers by
bringing the mysterious and sensual
elements of the Far East or South
Pacific to your business with an
Exotic and Tropical fragrance.
Sultry and erotic fragrances such
as Coconut Beach, Island Breeze
and Grapefruit & Lemongrass will
capture the right mood in your business.
Whatever the choice, Exotic and
Tropical scents are sure to draw
attention to your world.
Suggested Exotic
and Tropical Scents
-Ocean
-Vanilla Rum
-Grapefruit
-Ocean Mist
-Island Breeze
-Rainforest
SCENTS
-Coconut Beach
-Apricot Mango
-Strawberry Banana
-Juniper Aloe
-Piña Colada
-South Sea Island
Scent Palettes
Fragrant and Floral
FRAGRANT
AND FLORAL
The aroma of a fresh flower
garden can breathe new life into
any environment. Fragrances such
as Carnation, Lilacs and Fragrant
Magnolia bring to mind romantic,
peaceful places, perfect for sitting
and staying awhile.
Put your customers in the mood
with the sweet-smelling blossoms of
our Fragrant and Floral scents.
Suggested Fragrant
and Floral Scents
-Carnation
-Lilacs
-Tulip
-Honeysuckle
-Plumeria
-Autumn Sage
SCENTS
-Wisteria
-Fragrant Magnolia
-White Gardenia
-Pink Mimosa
-Rose Garden
-Summer Blossoms
Scent Palettes
Passionate and Sensual
PASSIONATE
AND SENSUAL
Spark a romance and intensify the
ambiance in your business with a
Passionate and Sensual fragrance.
Target the human’s strongest sense
by including a rich, passionate
aroma like Chocolate, Indulgence or
Petal in your atmosphere. Then sit
back and watch while you turn heads
and hearts to your suggestion.
Suggested Passionate
and Sensual Scents
-Chocolate
-Innocent
-Rose Garden
-Paradise
-Lavender Vanilla
-Irish Cream
SCENTS
-White Blossom Tea
-Homme
-Passion Tea
-Fragrant Vanilla
-Petal
-Baby Powder
Scent Palettes
Fun and Whimsical
FUN AND
WHIMSICAL
Who says candy is only for kids?
Enhance your environment with a
Fun and Whimsical fragrance. Mix
in a little Pink Bubblegum, Sugar
Cookie or Waffle Cone and watch
the smiles grow.
Create an atmosphere filled with
aromas that speak to the child in all
of us and let the fun begin!
Suggested Fun
and Whimsical Scents
-Chocolate
-Ice Cream Cone
-Birthday Cake
-Sugar Cookie
-Pink Fairy Floss
-Chocolate Chip
Cookie
SCENTS
-Pink Bubblegum
-Maple Syrup
-Waffle Cone
-Cinnamon Buns
Scent Palettes
Holiday and Seasonal
HOLIDAY
AND SEASONAL
Nothing epitomises the holidays
like the aromas of the season. Get
your season off to the right start
and create the perfect atmosphere
with a special Holiday and
Seasonal fragrance.
Fragrances such as Noel,
Coconut or Spiced Apple Cider
take us all to a place of comfort,
expectancy and excitement. Add the
power of scent to your business and
complete the holiday experience.
Suggested Holiday
and Seasonal Scents
-Noel
-Redwood Forest
-Winter Blue
-Chocolate
-Holiday Nights
-Holiday Cheer
SCENTS
-Winter Wonderland
-Spiced Apple Cider
-Ice Show
-Coconut
-Gingerbread
-Chocolate Mint
ScentAir has installed thousands
of scent systems around the world.
Systems
Our wide variety of systems offer
our clients the flexibility to fully
customize their scent experience
based on their specific needs.
All of our systems deliver scent in
a clean, safe and controlled way
and are easily adjustable.
ScentWave Technical Specifications
The ScentWave scent delivery system is
ideal for creating ambient scent zones
in any business setting. It uses a dry-air
technology that releases fragrance without
sprays, aerosols or heated oils. Adjustable
duration and intensity settings make it
easy to customize the scent output for any
environment. The ScentWave offers multiple
installation options and is easy to maintain.
Each ScentWave is loaded with a scent
cartridge that is embedded with a unique
fragrance. These cartridges can be easily
replaced, enabling you to change scents to
coordinate with new themes or seasons.
18.5cm
21.6cm
16cm
SCENTWAVE TECHNICAL SPECIFICATIONS
Dimensions21.6cm L x 16cm W x 18.5cm H
Weight0.9kg; 1.7kg with scent cartridge
CoverageUp to 372sq metres based on airflow/placement
Variable Airflow Control0.3 to 1.13 cubic metres per minute
Variable Manual Cycle Time
10 second minimum, 60 second maximum
Variable Motion Cycle Time
15 second minimum, 180 second maximum
Motion SensorUp to 8 metres with 30 degree radius
Power Consumption
7 watts
Power Requirements12V DC, supplied with 240V AC power
adapter with 3.7 metre cable (UL/CE listed)
SYSTEMS
ScentPOP System Technical Specifications
The ScentPOP scent delivery system is ideal for
Point-of-Purchase sampling and promotions such
as scent sampling at vending and kiosk centres. It
can be easily incorporated into existing displays,
fixtures, vending machines and kiosks. The system is
loaded with a scent cartridge that is embedded with
a unique fragrance. Easy to replace, these cartridges
enable you to change scents to coordinate with new
themes or seasons and deliver scent in a clean and
controlled way.
Product Features:
• Directional scent delivery up to 15 feet
• Over 1,000 quality scents to choose from
• Uses replaceable easy to install scent cartridges
• Cartridges last 300 hours, 30 days in a typical standard installation
• Adjustable duration settings
• Motion detection sensor
ScentPOP TECHNICAL SPECIFICATIONS
Dimensions12.7cm H x 7.6cm W x 10.2cm D
Weight0.23 kg
Cartridge Life
Approximately 300 hours or 30 days
Variable Motion Cycle Time
15 Seconds MIN/ 180 Seconds MAX
Motion SensorUp to 8 metres with a 150 Degree Radius
Power Consumption
Power Requirements12VDC Supplied with 240VAC external power transformer (UL/CE listed)
Auxiliary Power Out
SYSTEMS
3 Watts
12V DC
SXD-5020 HVAC Wide Area Diffusion System Technical Specifications
The ScentAir SXD-5020 is ideal for creating
ambient scent environments in large business
settings. The advanced diffusion technology
releases fragrance into existing heating and air
conditioning ventilation systems without sprays,
aerosols or heated oils. Adjustable duration and
intensity settings make it easy to customize the
scent output for any environment.
Product Features:
• Provides coverage for areas with an air
volume of up to 500,000 cubic feet
• Thousands of quality scents to choose from
• Twenty-four hour clock with variable cycle times
• Adjustable scent intensity settings
• Few Moving Parts
• Simple replacement of scent bottle - no messy
pouring of oil.
SXD-5020 TECHNICAL SPECIFICATIONS
Dimensions20.3cm W x 25.4cm H x 17cm D
Weight
15 pounds
CoverageUp to 14160.000 cubic metres
VariableOutput Control
Up to 50,000 CFM air handler
Manual Cycle Time
2–10 minute ON and OFF cycles
Multi-nozzle Compatability
Up to 3 nozzles per system
Power Consumption
Less than 5 amps
Power Requirements240V AC grounded plug
SYSTEMS
What Next?
Schedule a Scent Consultation
Would you like to sample scents currently working
for the world's leading brands?
Would you like to receive a FREE evaluation
of your business environment based on our
proprietary olfaction process?
You can book in a ScentAir® consultation online
by following this link:
http://www.scentair.com.au/Mailers/Winter2008/Scent-mail-formpage-consult.html
ScentAir® - 1300 763 664 | [email protected]
SCENT CONSULTATION