local racing fast facts - Columbus Motor Speedway

The UNOH Battle at the Beach is held at Daytona
International Speedway’s new 0.4- mile temporary
short-track oval, and is a showcase of short-track
racings top drivers. The pre-season special event
is held in February, during Budweiser Speedweeks,
and features two days of racing headlined by: the
NASCAR K&N Pro Series, the NASCAR Whelen
Modified Tours, and the NASCAR Whelen AllAmerican Series late model division.
The UNOH Battle at the Beach draws drivers from all
over the world to the prestigious “World Center of
Racing”, including race winners and series champions
from the previous season in the NASCAR K&N Pro
Series, the NASCAR Whelen Modified Tour, as well
as the top ten finishers in the NASCAR Whelen
All-American Series – all with locked in starting
spots. In addition, the series champions from the
previous season in the NASCAR Canadian Tire Series
presented by Mobil 1, the NASCAR Mexico Series,
and the Euro Racecar Touring Series all have locked
in starting spots. The remaining field is set through
heat races and qualifying. The events include live
television coverage on SPEED.
#NASCARBattle
2012 NASCAR Whelen All-American Series Track Champions
Adams County Speedway
JC Wyman
Jared Steins
Greg Miller
Jered Weston
Jeremy Auten
All American Speedway
Scott Winters
Mickey Owens
Matt Scott
David Thompson
Barrie Speedway
Dwayne Baker
Rick Walt
Charlie Smith
Beech Ridge Motor Speedway
Bradley Babb
Donny Morse, Jr
Nick Cusack
Evan Armington
Bowman Gray Stadium
Tim Brown
Derek Stoltz
Billy Gregg
Charles Curry
Canaan Fair Speedway
Wayne Helliwell, Jr.
Jeremy Davis
Trever Perreault
Caraway Speedway
Mack Little, III
Ryan Brown
Andrew Sanders
Tyler McDonald
Cedar Lake Speedway
Brent Larson
Brent Larson
Cory Davis
Ryan Olson
Chemung Speedrome
T J Zacharias
Cricket Clonch
Gene Purvis
Colorado National Speedway
Bruce Yackey
Lee Kemmit
Justin Simonson
Michael Cox
Joe Martinez
Columbus Motor Speedway
Chad Pendleton
George Lindsay
Joe Hensel
Jimmy McElfresh
Devil’s Bowl Speedway
Ron Proctor
Craig Bushey
Robert Gordon
Josh Masterson
Edmonton International Raceway
Erica Thiering
Art Eilander
Devon Randall
Terry Dowler
Erica Thiering
Elko Speedway
Donny Reuvers
Jake Ryan
Steven Anderson
John Lebens
Jack Purcell
Evergreen Speedway
Naima Lang
Frank Cowgill
Jon Roberts
Jake Repin
Grandview Speedway
Duane Howard
Chuck Schutz, Jr.
Jared Umbenhauer
Greenville-Pickens Speedway
Toby Porter
Ryan Walker
Mike Mote
Kyle Ballew
David Rader
James Madden
Hickory Motor Speedway
Austin McDaniel
Shane Lee
Kevin Eby
Jason Cochran
Todd Harrington
Darby Crouch
Jason Byrd
Holland Motorsports Complex
Andy Jankowiak
Jim Loffredo
Jeff Szafraniec
Jason Adams
Houston Motorsports Park
Joe Aramendia
Mason Teague
David Webster
I-80 Speedway
Kyle Berck
Dylan Smith
Brad Derry
Bill Flegg
Micah Brown
Jamie Spanel
Junction Motor Speedway
Jase Kaser
Mike Leiting
Travis Thelander
Tony Rost
Steve Moock
Kalamazoo Speedway
Brian Bergakker
Kenny Head
Lloyd Brooks, IV
Frank Stager
Jerry Jansen, Jr.
Kil-Kare Speedway
Dick Dunlevy, Jr
Ryan Fleming
Tyler Mahaffey
Bo Hoelscher, Jr
Kingsport Speedway
Nate Monteith
Roger Neece
John Ketron
Jimmy Hillard
LaCrosse Fairgrounds Speedway
Todd Korish
Randy Humfeld
Tom Luethe
Lake County Speedway
Buzz Bates
Josh Way
Michael Reed
Matt Wiegand
Michael Reed
2012 NASCAR K&N Pro Series East
Kyle Larson
2012 NASCAR K&N Pro Series West
Dylan Kwasniewski
2012 NASCAR Canadian Tire Series
DJ Kennington
NASCAR Toyota Mexico Series
Jorge Goeters
Lake Erie Speedway
George Skora, III
David McAvoy
Kaitlin Kicinski
Daniel Bittinger
Langley Speedway
Greg Edwards
Shawn Balluzzo
Ricky Derrick
Renno Marchetti, IV
Robbie Davis
Lee USA Speedway
Thomas Tombarello, Jr.
Philip Baril, Jr.
Jim Shorey
Jake Rheaume
Limaland Motorsports Park
Todd Sherman
Shawn Valenti
Magic Valley Speedway
Kristopher McKean
Ernie Hall
Jeff Peck
Jeff Peck
Monadnock Speedway
Russ Hersey, Jr.
John Lavoie
Kim Revet
Craig Chaffee
James Thompson
Motor Mile Speedway
Josh Berry
Preston McGhee
Barry Gregory
Rocky Yates
Motordrome Speedway
Neil Brown
George Nicola
Matt Sever, Jr.
Jonathan Hileman
Greg Staggers
Myrtle Beach Speedway
Anthony Anders
Mark Hale
Michael McKinnon
Raceway Park
Chad Walen
Ricky Martin
Brent Kane
Michael Stoer
Jack Purcell
Todd Kamish
Revolution Park Racing & Ent. Complex
Brandon Kelley
Dennis Carpenter
Kory Kulp
Riverhead Raceway
Shawn Solomito
Michael Bologna
Michael Mujsce, Sr.
Jeremy McDermott
Rockford Speedway
Jerry Gille
Doug Bennett
Joe Lamarca
Bobby Frisch
Salina Highbanks Speedway
Brian Parker
Randy Frailey
Brian Parker
Kinzer Edwards
Chris Jenkins
South Boston Speedway
Matt Bowling
Bobby McCarty
Trey Crews, III
Hunter Slayton
Southern National Motorsports Park
Deac McCaskill
Louis White
Gary Ledbetter, Jr
Buckshot Jones
Jason Horne
Chad Wall
Spencer Speedway
Rusty Smith
Brian Hallett
Michael Bradshaw
Terry Cheetham
Stafford Motor Speedway
Ted Christopher
Woody Pitkat
Zachary Aszklar
Cory Casagrande
Cliff Saunders
Stockton 99 Speedway
Scott Winters
Jason Aguirre
Jeff Belletto
Tyler Guzman
Joseph Reichmuth
The Bullring at Las Vegas Motor Speedway
Scott Gafforini
James Wingard
Pete Meyer
Thompson International Speedway
Ryan Preece
Tommy O’Sullivan
Scott Sundeen
Chad Baxter
John Lowinski-Loh, Jr.
Derek Ramstrom
Cam McDermott
Thunderhill Raceway
Joe Aramendia
Brian Moczygemba
Mason Teague
Tracy Tschoener
Waterford Speedbowl
Tyler Chadwick
Dillon Moltz
Walt Hovey, Jr.
Ken Cassidy, Jr.
Paul French
2012 NASCAR Series Champions
2012 NASCAR Whelen Modied Tour
Doug Coby
2012 NASCAR Whelen Southern Modified Tour
George Brunnhoelzl III
EURO RACECAR NASCAR Touring Series
Ander Vilarino
NASCAR Whelen All-American Series
Lee Pulliam
Racing at NASCAR’s Home Tracks –
there’s no doubt it’s unlike any
other sport.
NASCAR Home Tracks showcase a sport
constantly in motion, where brute force
is complemented by skillful finesse,
bolstered by courage.
NASCAR Home Tracks are places where horsepower and
willpower meet and mix, creating some of the most intense
and exciting moments in all of sports.
At the same time, the adage that NASCAR is “more than just
a sport” seems tailor-made for NASCAR Home Tracks. This
is a true community we’re talking about, consisting of fans,
drivers, teams, sponsors and many more.
The people in our Home Tracks community come from a
variety of regions and backgrounds. But all are unified by a
single bond: the excitement and exhilaration of racing.
It’s all about sharing in the power of the sport we love
so much.
They are proud and passionate. They are powered by a
commitment to a lifestyle unlike any other.
And collectively, they form the foundation of NASCAR.
The following pages will give you a feel for that foundation.
Welcome to our community that is ... NASCAR Home Tracks.
Brian France
Chairman & Chief Executive Officer
LOCAL RACING
FAST FACTS:
The NASCAR Whelen All-American Series (NWAAS) provides a
grassroots foundation for NASCAR competition at more than 50 tracks
throughout North America.
NASCAR WHELEN
ALL-AMERICAN SERIES
THE NASCAR WHELEN ALLAMERICAN SERIES PROVIDES
SEASON-LONG NASCAR ACTION
TO LOCAL FANS WHO JUST CAN’T
GET ENOUGH LIVE RACING.
IT’S ALL ABOUT A SENSE OF
COMMUNITY, WHERE FRIENDS,
NEIGHBORS AND COMPETITORS
GET TOGETHER TO CELEBRATE THE
SPORT THEY LOVE.
PHOTOS TOP (left to right):
Pace Truck Rides
Cedar Lake Speedway - New Richmond, WI
Nations Colors
Langley Speedway - Langley, VA
Tech Inspection
Kingsport Speedway - Kingsport, TN
PHOTO BOTTOM:
UNOH Student Driver Cars
Limaland Motorsports Park - Lima, OH
4
More than 15,000 licensed members compete in the NWAAS annually.
Drivers compete for local Track Championships,
State and Provincial Championships, and a
National Championship in the series, as well as
being ranked nationally in the Top 500.
Whelen Engineering has committed to a
long term partnership as the series sponsor
through 2019.
NASCAR lowered the competition age limit in the NWAAS to 14 years
old with the introduction of the NASCAR Learner’s Permit.
Current NASCAR Sprint Cup Series drivers Greg Biffle, Clint Bowyer,
Jeff Burton, Kurt Busch ,Kyle Busch, Dale Earnhardt, Jr., Carl Edwards,
Denny Hamlin, Kevin Harvick, and Jamie McMurray are all former
drivers in the NWAAS.
LOCAL RACING
The NWAAS Rookie of the Year Award presented by
Jostens honors a National Rookie of the Year as well as
State and Provincial Rookies of the Year.
The NASCAR Finalist Program recognizes the Top 100
drivers in NASCAR support divisions II-V with two
classifications ­­— dirt and asphalt.
The NASCAR Whelen
All-American Series Awards
is held at the NASCAR Hall
of Fame in Charlotte, NC
and is streamed live on
NASCARHomeTracks.com.
Industry announcers Mike Joy
and Dick Berggren host the
event. The NASCAR Whelen All-American Series Awards
honors drivers from NASCAR short-tracks across the
United States and Canada. Invited attendees include
the NWAAS National Champion, State and Provincial
Champions, Track Champions, National Rookie of the
Year, State and Provincial Rookies of the Year, NASCAR
Finalists, the UNOH Ultimate Mechanic Winner and the
Wendell Scott Trailblazer.
PHOTOS TOP (left to right):
One To Go
Bowman Gray Stadium - Winston-Salem, NC
Autograph Session
Hickory Motor Speedway - Hickory, NC
Side By Side
Waterford Speedbowl - Waterford, CT
PHOTO BOTTOM:
NWAAS Awards
Charlotte Convention Center - Charlotte, NC
5
REGIONAL SERIES
FAST FACTS:
The NASCAR Whelen Modified Tour (NWMT) traces its roots back
to the very first NASCAR race held in Daytona Beach, FL in 1948.
Since its first season of competition in 1985, the modern-day NWMT
has annually traveled to historic short tracks throughout the northeastern
United States.
Whelen Engineering has committed to a long term partnership as the
series sponsor for both the NWMT and the NWSMT.
The NWMT schedule features companion events with NASCAR’s national
series at Bristol Motor Speedway and New Hampshire Motor Speedway.
Six different drivers have earned the NWMT title in the last seven seasons.
In 2012 nine-time NASCAR Modified Champion Richie Evans became the
first individual - not primarily associated with the Sprint Cup Series to be
inducted into the NASCAR Hall of Fame.
NWMT champions like Jeff Fuller, Donny Lia, Mike McLaughlin,
Jimmy Spencer and Mike Stefanik have ridden to success in the upper
levels of NASCAR racing, as have other tour standouts such as
Brett Bodine, Ken Bouchard and Steve Park.
PHOTOS TOP (left to right):
Keith Rocco Strapping In
Waterford Speedbowl - Waterford, CT
Mike Stefanik Pit Stop
Stafford Motor Speedway - Stafford, CT
Engine Change
Monadnock Speedway - Winchester, NH
PHOTO BOTTOM:
2012 NWMT Champion Doug Coby
Thompson International Speedway - Thompson, CT
6
REGIONAL SERIES
FAST FACTS:
The NASCAR Whelen Southern Modified Tour (NWSMT) was
established in 2005.
The NWSMT travels to historic racing venues throughout the
southeastern United States.
The schedule also features companion events with NASCAR’s national
series at Bristol Motor Speedway and Charlotte
Motor Speedway.
The NWMT and NWSMT schedules annually include two combination
events in which the two tours compete head-to-head.
15-year-old minimum age requirement has aided in the growth
of both the NWMT and the NWSMT.
In the first eight years of NWSMT competition, George Brunnhoelzl
has won three championships (2012, 2011, 2009) and Junior Miller
has won two. Brian Loftin, L.W. Miller and Burt Myers have each won
one title.
Both tours operate by the same rule book. The cars feature 625
horsepower (NASCAR-approved SPEC Engine is optional), have an
estimated top speed of 150 mph, weigh 2,645 pounds (including
driver) and run on Hoosier Tires.
NASCAR WHELEN
SOUTHERN MODIFIED TOUR
A SISTER TOUR TO THE NASCAR
WHELEN MODIFIED TOUR,
THIS SERIES’ FENDERLESS
RACE CARS OFFER A UNIQUE
STYLE OF RACING FOR FANS
IN THE SOUTHEASTERN U.S.,
WHERE FULL-FENDERED, LATEMODEL STOCK CAR RACING
IS COMMON. THIS TOUR
MAINTAINS A CONNECTION TO
THE ROOTS OF NASCAR WITH
FAST, CLOSE RACING.
PHOTOS TOP (left to right):
Green Flag
South Boston Speedway - South Boston, VA
Jason Myers Victory Lane
Langley Motor Speedway - Hampton, VA
Race Action
Caraway Speedway - Asheboro, NC
PHOTO BOTTOM:
Side By Side
Bowman Gray Stadium - Winston-Salem, NC
7
REGIONAL SERIES
FAST FACTS:
The NASCAR K&N Pro Series, with East and West divisions, is the
sanctioning body’s top developmental touring series.
NASCAR K&N PRO SERIES
MANY DRIVERS WHO
ADVANCE TO THE REGIONAL
LEVEL OF NASCAR COMPETE
IN THE NASCAR K&N PRO
SERIES (NKNPS), WHICH
IS COMPRISED OF TWO
DIVISIONS IN THE EAST
AND WEST REGIONS. THESE
REGIONAL SERIES COMPETE
ON A VARIETY OF TRACKS,
WHILE PROVIDING SPECIAL
EVENTS TO LOCAL FANS.
PHOTOS TOP (left to right):
Kyle Larson Takes Checkered
Gresham Motorsports Park - Gresham, GA
Ben Kennedy Wins Coors Light 21 Means 21 Pole Award
Columbus Motor Speedway - Columbus, OH
Darrell Wallace Jr. Victory Lane
Greenville Pickens Speedway - Greenville, SC
PHOTO BOTTOM:
Race Action
Richmond International Raceway - Richmond, VA
8
The NKNPS-West has been in competition since 1954 and has carried a
diverse schedule of ovals and road courses across the Western United States.
The NKNPS-East has competed at historic short tracks and intermediate
speedways up and down the Eastern United States since its inception in
1987. The two series also compete head-to-head in an annual combination
event at Iowa Speedway.
K&N has committed to a long term partnership as the series sponsor.
Both NKNPS East and West feature companion events with NASCAR's
national series at Bristol Motor Speedway, Richmond International Raceway,
New Hampshire Motor Speedway, Sonoma Raceway, Iowa Speedway,
Dover International Speedway, and Phoenix International Raceway.
The NKNPS receives national television exposure
with tape-delayed broadcasts on SPEED.
"Tomorrow's stars, today". The 15-year-old minimum competition age has
sparked an influx of talented young newcomers into the series.
Drivers who have competed in the NKNPS that have graduated to the
top levels of NASCAR racing include: Trevor Bayne, Ricky Carmichael,
Matt Crafton, Austin Dillon, Brendan Gaughan, Kevin Harvick, Ron Hornaday,
Joey Logano, Martin Truex Jr., Ryan Truex and Cole Whitt.
REGIONAL SERIES
FAST FACTS:
The NKNPS has been a proving ground for NASCAR’s Drive for
Diversity effort in recent years, with minority and female drivers
getting a shot with some of the best teams on both coasts.
Joe Gibbs Racing, Hendrick Motorsports and Turner Motorsports
all field teams in the NKNPS-East while Bill McAnally Racing and
Gene Price Motorsports have annually produced title contenders
in the NKNPS-West.
Both series operate by the same rule book. The template-bodied
cars, the majority of which are powered by the optional NASCARapproved SPEC Engine produced by Robert Yates Racing,
generate 625 horsepower. They
weigh 3,250 pounds (110-inch
wheel base) or 3,300 (105inch wheel base), run on
Goodyear Tires and have
an estimated top speed
of 170 mph.
NASCAR K&N PRO SERIES
THE NASCAR K&N PRO
SERIES IS WHERE LOYAL
FANS EXPERIENCE THE BEST
IN REGIONAL RACING AND
DRIVERS HONE THEIR SKILLS
AGAINST OTHER TOP DRIVERS.
NKNPS DRIVERS COMPETE IN
THIS SERIES FOR NATIONAL
RECOGNITION; IT SERVES AS
A DOORSTEP TO REALIZING
SPEC engine
approved by NASCAR
THEIR DREAMS OF REACHING
A NATIONAL NASCAR SERIES.
PHOTOS TOP (left to right):
Bill McAnally Racing 50TH Win
Evergreen Raceway - Monroe, WA
Green Flag
Miller Motorsports Park - Tooele, UT
Field Lining Up
Colorado National Speedway - Dacono, CA
PHOTO BOTTOM:
Victory Lane
Stockton 99 Speedway - Stockton, CA
9
INTERNATIONAL
SERIES
FAST FACTS:
NASCAR CANADIAN
TIRE SERIES
THE NASCAR CANADIAN TIRE
SERIES WAS ESTABLISHED IN
2007 AND FEATURES HIGHPROFILE RACING TALENT
THROUGHOUT CANADA,
WITH RACES AT A VARIETY
OF OVAL TRACKS AND ROAD
COURSES FROM LATE SPRING
THROUGH EARLY FALL.
THE NASCAR CANADIAN
TIRE SERIES BRINGS THE
EXCITEMENT OF NASCAR
TO NEARLY SEVEN MILLION
CANADIAN FANS EACH YEAR.
PHOTOS TOP (left to right):
Checkered Flag
Canadian Tire Motorsport Park - Bowmanville, ON
Podium Celebration
Circuit de Trois-Rivieres - Trois-Rivieres, QC
Road Course Racing
Circuit ICAR - Mirabel, QC
PHOTO BOTTOM:
2012 NCaTS Champion DJ Kennington
Kawartha Speedway - Fraserville, ON
10
The NASCAR Canadian Tire Series (NCaTS) has raced in six provinces
(Alberta, British Columbia, Nova Scotia, Ontario, Quebec and
Saskatchewan) coast-to-coast with events in top Canadian markets such
as Montreal and Toronto and near Vancouver and Quebec City.
With a large footprint, NASCAR Canadian Tire Series competitors come
from across the country to participate in many of Canada’s top motorsports
events and have gone on to compete in each of NASCAR’s national series.
TSN, Canada’s leading sports network, broadcasts the NASCAR Canadian
Tire Series throughout Canada on a tape delayed basis. TSN is available in
nine million households. RDS, the French-language sister station to TSN,
also televises NASCAR Canadian Tire Series events nationally.
Canadian Tire, the country’s largest retailer, has a long-term agreement as
the series’ entitlement sponsor.
The 15-year-old minimum age requirement continues to be a way to attract
young talent.
The vehicles are template-bodied, weigh 3,000 pounds, and generate
550 horsepower. The NASCAR-approved SPEC engine produced by
Robert Yates Racing is optional. The cars have a wheelbase of 107.5 inches,
run on Goodyear tires, and have an estimated top speed of 160 mph.
Past NASCAR Canadian Tire Series presented by Mobil 1 champions
include D.J. Kennington (2010 and 2012), Andrew Ranger (2007 and 2009)
and Scott Steckly (2008 and 2011).
NASCAR MEXICO SERIES
The nascar mexico series
brings the thrills of
FAST FACTS:
Races are held in eight Mexican cities throughout the country,
which feature in excess of 30 teams per race and the best drivers
in Mexico.
Radio Broadcasts and live television telecasts on Televisa, SPEED,
and Sky Mexico.
Late Model-type chassis and engines with composite bodies,
400 Horsepower, Top Speed 280 Km/h (est.)
Past Champions: Rafael Martinez 2007, Antonio Perez 2008,
Germán Quiroga 2009, 2010, 2011 and Jorge Goeters 2012.
The NASCAR Mexico Toyota Series will make its inaugural race in
the United States on Friday, March 1, 2013 at Phoenix International
Raceway as part of the NASCAR Sprint Cup Series weekend.
nascar racing on the
oval tracks and road
courses to fans
throughout mexico.
PHOTOS TOP (left to right):
Green Flag Pit Stops
Nuevo Autódromo de Querétaro - Querétaro, QA
Toyota Sponsor Models
Autódromo de Monterrey - Monterrey, NL
Daniel Suarez
Autódromo Hermanos Rodriguez - Mexico City, DF
EURO RACECAR NASCAR
TOURING SERIES
This series features
FAST FACTS:
The Euro RACECAR NASCAR Touring Series features racing in four
different European Countries: France, United Kingdom, Belgium,
and Spain.
Composite body V8 Powered 450 hp, weight 1150 kg, FIA
certified cars.
Live television coverage; International multi-broadcast in over
40 countries and 20 million households.
Multi-day events with an average attendance of 30,000 plus per race.
Euro Racecar NASCAR Touring Series completed its inaugural oval
race at Tours Speedway in the 2012 season.
terrific racing excitement
for fans, a family-friendly
environment, talented
racecar drivers, and a
first-rate presentation in
the paddock.
PHOTOS BOTTOM (left to right):
Autograph Session
Brands-Hatch Circuit - Fawkham, UK
First Ever Oval NASCAR Euro Race
Tours Speedway - Tours, FR
2012 Inaugural Race
Circuit Paul Armagnac - Norgaro, FR
11
NATIONAL
MARKETING EFFORTS
©2012 NASCAR
©2012 NASCAR
NASCAR HOME TRACKS
THROUGHOUT NORTH
AMERICA, THE REGIONAL
AND LOCAL SERIES OF
The NASCAR Home Tracks campaign was introduced to build affinity among
fans for our regional and local racing series. The tracks are home to the
future stars of our sport and also home to generations of passionate fans.
Involvement in the NASCAR Home Tracks initiative is a great opportunity to
tap into the inherent loyalty of our NASCAR fans.
The NASCAR Home Tracks campaign encourages fans to “come home” to
their local tracks and participate in the NASCAR experience at the grassroots
level. National TV, radio, print and online advertising continue to raise
awareness and interest in NASCAR Home Tracks. Materials for targeted local
marketing efforts are provided to the tracks to generate a deeper connection
to the sport of NASCAR in the local community.
NASCAR BRING TOGETHER
NASCAR FANS, DRIVERS,
TEAMS AND PARTNERS TO
SHARE COMMON VALUES
AND PARTICIPATE IN THE
EXCITEMENT OF NASCAR
RACING. TRACKS THAT HOST
THE REGIONAL AND LOCAL
SERIES HAVE BEEN BRANDED
NASCAR HOME TRACKS.
CONNECT WITH US:
www.facebook.com/NASCARHomeTracks
www.twitter.com/NASCARHomeTrack
www.youtube.com/NASCARHomeTracks
www.flickr.com/NASCARHomeTracks
www.NASCARHomeTracks.com
NASCAR HOME TRACKS SOCIAL MEDIA
Social media provides an immediate connection between fans and their
favorite series, tracks and drivers, and NASCAR Home Tracks has been on
the forefront of the digital evolution through NASCARHomeTracks.com and its
related platforms like Twitter, Facebook, Flickr and YouTube. Efforts over the
past five years have strengthened that bond and provided an ever increasing
breadth of content to continue to fuel fans' passion for NASCAR’s touring &
weekly series. A strong digital presence creates a platform for sponsors and
teams to interact and speak directly to the sport's core audience.
The passion NASCAR Home Tracks fans possess is readily evident in
their digital consumption. Traffic to NASCARHomeTracks.com has risen
more than 12% each of the last three years, with 1.3 million unique visits
and nearly 5 million page* views logged in 2012. The official site for
NASCAR Home Tracks allows fans to access a variety of content including
live race weekend updates, videos, audio of driver interviews, results,
standings and features that spotlight drivers and trends within the touring
NASCARHomeTracks.com
& weekly series. More than 135,000 votes have been cast online through
NASCAR.com in each of the last two years for the touring series Most
Popular Driver Awards. And fans get their NASCAR Home Tracks news first
on Twitter, the NASCARHomeTrack following has doubled from 2011 to
nearly 27,000.
The Soul
NASCARHomeTracks.com
12
of NASCAR
*NASCAR Home Tracks Social Media numbers through 11-5-12.
The Soul of NASCAR
Social Responsibility
The NASCAR Foundation is the heart of
NASCAR, representing the
generosity of the racing community and
its fans. By supporting charitable
initiatives that reflect the core values of the NASCAR family, The NASCAR
Foundation makes a difference in the lives of those who need it the most.
Since 2006, The NASCAR Foundation has helped provide medical treatment
for more than 24,000 children annually at Speediatrics, fulfilled more than
700 NASCAR Dreams, sent more than 1,200 kids to Victory Junction camp,
recruited 12,000 fans to become part of a Volunteer Network and created
educational opportunities for school-aged students that help to engage them
in science and engineering programs.
COMPANY
INITIATIVES
To learn more about the NASCAR community’s efforts to stand united
in our commitment to children, visit NASCAR.COM/foundation.
NASCAR Drive for Diversity
NASCAR is committed to ensuring
that people from all backgrounds feel
welcome to participate in our sport.
NASCAR continues to place an emphasis
on diversity, an important element
that is helping to grow our sport. The
NASCAR Drive for Diversity initiative,
managed through Rev Racing, is the leading driver and crew
member development platform for minorities and females. The NASCAR
Drive for Diversity program has seen tremendous growth, coming off the
most successful season since its inception. Kyle Larson captured the 2012
NASCAR K&N Pro Series East championship and Sunoco Rookie of the Year
Award, earning the program its first series title and second Rookie of the Year
honors in three years. The NASCAR Pit Crew Member Program presented
by Sprint boasts a full roster of participants and continues to graduate crew
members to NASCAR National series.
Follow the team using #D4D2013 Environmental Commitment
As one of the most recognized and
influential sports organizations in North
America, NASCAR takes its responsibility
to our environment very seriously. NASCAR Green was established as a
broad, industry-wide initiative to measurably enhance our conservation of the
environment and adopt green technologies, while helping our fans, teams,
tracks and sponsors find ways to incorporate environmentally responsible
practices into their everyday lives.
One on-track initiative is the NASCAR Green Clean Air Project. As the largest
tree-planting program in sports, the NASCAR Green Clean Air Project plants
ten trees for each green flag that flies during a designated NASCAR race,
capturing 100% of the carbon produced during that race. The program
debuted in the NASCAR Sprint Cup Series in 2009 and was expanded to
include markets and tracks in the NASCAR Home Tracks program in 2011.
PHOTOS TOP (top to bottom):
Walter Reed Hospital Wounded Warriors Dinner
Washington, D.C.
Rev Racing's Kyle Larson, Ryan Gifford,
Jorge Arteaga, and Bryan Ortiz
CNB Bank Raceway Park - Clearfield, PA
Tree Planting At A Local Animal Shelter
Riverhead Raceway - Riverhead, NY
13
FAN LOYALTY,
DEMOGRAPHICS & KEY
BRAND INDICATORS
Gender distribution
INCOME distribution
58% Male
23% Under $30,000 index 100
23%
42% Female
25%
19%
Family friendly
18%
% of families with kids
40%
51% under the age of 18
index 128
U.S. POPULATION
Nascar REGIONAL / LOCAL SERIES FANS
$75-100,000 index 107
$100,000+ index 95
GEOGRAPHIC REGIONS
18%
25-34 index 122
22%
15%
15%
$50-74,999 index 133
U.S. POPULATION
Nascar REGIONAL / LOCAL SERIES FANS
12% 18-24 index 100
12%
18%
20%
35-44 index 83
19%
22%
14%
15%
20%
19%
Age distribution
18%
15%
24%
$30-49,999 index 76
22%
20%
45-54 index 116
NORTHEAST index 111
MIDWEST index 91
37%
38%
55-64 index 100
23%
22%
18%
65+ index 78
14%
48%
18-44 index 102
49%
SOUTH index 103
WEST index 96
U.S. POPULATION
Nascar REGIONAL / LOCAL SERIES FANS
U.S. POPULATION
Nascar REGIONAL / LOCAL SERIES FANS
NASCAR is the #1 major U.S. sport in fan brand loyalty TO SPONSORS
3 out of 4 NASCAR regional / local series fans indicate they are very
familiar with companies that sponsor NASCAR and its drivers.
2 out of 3 NASCAR regional / local series fans indicate they can
relate to NASCAR drivers in a way they cannot relate to other
athletes.
2 out of 3 NASCAR regional / local series fans associate NASCAR as
being fun.
3 out of 5 NASCAR regional / local series fans indicate they feel
loyal to NASCAR sponsors and purchase their products / services
because of their involvement in
the sport.
3 out of 5 NASCAR regional / local series fans agree that during
tough economic times, they will continue to support NASCAR
sponsors more than other brands because of the commitment they
show to the sport.
3 out of 5 NASCAR regional / local series fans associate NASCAR
as being open to all, family friendly, having a good public image, and
easy to relate to.
3 out of 5 NASCAR regional / local series fans indicate they support
NASCAR sponsors more than they support sponsors of other sports.
PHOTOS RIGHT (top to bottom):
They Call Me SuperShoe LaJoie
Iowa Speedway - Newton, IA
Pace Car Rides
I-80 Speedway - Omaha, NE
Half of all NASCAR regional / local series fans indicate they always
participate in NASCAR sponsors’ promotions, such as sweepstakes,
coupons, mail-to-win, etc.
Half of all NASCAR regional / local series fans indicate they always
buy products or services from companies that sponsor NASCAR.
Sources: lpsos, NASCAR Brand Tracker 2011 and Scarborough Research, USA+ Release 1, 2011
14
Regional and local NASCAR racing
is a family-friendly environment,
where the sport serves as a place
for families to convene and share
quality time. Regional and local
NASCAR fans share a sense of
belonging and see themselves
as part of a larger community.
Those bonds are as much a part
of the NASCAR experience as the
racing competition itself. Regional
and local NASCAR racing is filled
with rich history, relatable drivers,
the power and speed of competition, as well as the connection to
community and family involvement. NASCAR Home Tracks across North
America offer something for everyone.
FAMILY FUN
AFFORDABLE FAMILY FUN
NASCAR REGIONAL AND
LOCAL RACING PROVIDES
MANY OPPORTUNITIES FOR
AFFORDABLE FAMILY FUN. IT'S
COMMON TO SEE AUTOGRAPH
SESSIONS, PACE CAR RIDES,
PIT TOURS, BIKE RACES,
MASCOTS, BOXCAR RACES,
AND MANY OTHER EVENTS
TO KEEP FAMILIES INVOLVED.
THERE IS SOMETHING FOR
EVERYONE AT A REGIONAL
AND LOCAL NASCAR RACE
INCLUDING SOME OF THE BEST
RACING IN NORTH AMERICA.
PHOTO TOP:
Pre-race Hospitality
Magic Valley Speedway - Twin Falls, ID
PHOTO BOTTOM:
Kids Night Bike Races
Adams County Speedway - Corning, IA
15
CORPORATE
OPPORTUNITIES
Grassroots racing is where we want to be, and it’s exactly
what we want to do. Our involvement with local NASCAR
racing provides us with the opportunity to increase our brand
awareness, showcase our products, and ultimately has helped
increase our business.
®
Phil Kurze
Vice President | Motorsports | Whelen Engineering
PARTNERSHIPS
NASCAR HOME TRACKS
PROVIDES COMPANIES WITH A
UNIQUE AVENUE TO EXPOSE
THEIR BRAND TO THOUSANDS
OF CONSUMERS ON A WEEKLY
BASIS. REGIONAL AND LOCAL
NASCAR EVENTS CAN PROVIDE
A POWERFUL PRESENCE FOR
K&N is so proud to be working directly with all the racers
and local NASCAR tracks. Many of our loyal customers are
great fans of NASCAR, attending races at various levels
of competition. Our marketing partnership with NASCAR
allows us to feature our products in all forms of NASCAR
competition and supports the confidence consumers have in our products.
We appreciate the great opportunity to develop some new products for all
the NASCAR series.
Steve Williams
Vice President of Marketing | K&N Engineering
CONSUMER ACTIVATION
THROUGH: PRODUCT AND
SERVICE PROMOTIONS, TRACK
SIGNAGE, PROMOTIONAL
DISPLAYS, SAMPLING, AND
HOSPITALITY PROGRAMS.
EACH VENUE OFFERS A
UNIQUE AND WIDE ARRAY
OF PROGRAMS TO HELP YOU
REACH NASCAR CONSUMERS
AND CONNECT WITH THE MOST
LOYAL FANS IN SPORTS.
PHOTOS TOP (left to right):
Whelen Event Night Winner
South Boston Speedway - South Boston, VA
K&N Corporate Display
Las Vegas Motor Speedway - Las Vegas, NV
16
Everyone at the University of Northwestern Ohio is proud and
honored that Limaland Motorsports Park, our university owned
race track, is a NASCAR Home Tracks member. UNOH is proud
to support the grass roots racing efforts of NASCAR and we
hope to continue it for many years. We look forward to our
partnership with NASCAR and the benefits and opportunities it
presents to our competitors and students.
Dr. Jeffrey A. Jarvis
President | University of Northwestern Ohio
OUR SPONSORS
3.5 x 9.1575
®
®
®
3.5 x 9.1575
®
*sponsor list subject to change
17
TRACKS
ARIZONA
≠Phoenix International Raceway
Location: Avondale, AZ
1 mile asphalt
www.phoenixinternationalraceway.com
CALIFORNIA
≠All American Speedway
Location: Roseville, CA
1/3 mile paved
www.allamericanspeedway.com
≠Irwindale Event Center
Location: Irwindale, CA
1/2 mile asphalt
www.irwindalespeedway.com
≠Kern County Raceway Park
Location: Bakersfield, CA
5/8 mile paved
www.kernraceway.com
≠Sonoma Raceway
Location: Sonoma, CA
1.99 mile asphalt road course
www.racesonoma.com
≠Stockton 99 Speedway
Location: Stockton, CA
1/4 mile asphalt
www.stockton99.com
COLORADO
≠Colorado National Speedway
Location: Dacono, CO
3/8 mile paved
www.coloradospeedway.com
CONNECTICUT
≠Stafford Motor Speedway
Location: Stafford, CT
1/2 mile paved
www.staffordmotorspeedway.com
≠Thompson International Speedway
Location: Thompson, CT
5/8 mile paved
www.thompsonspeedway.com
≠Waterford Speedbowl
Location: Waterford, CT
3/8 mile asphalt
www.speedbowl.com
DELAWARE
≠Dover International Speedway
Location: Dover, DE
1 mile concrete
www.doverspeedway.com
FLORIDA
≠5 Flags Speedway
Location: Pensacola, FL
1/2 mile paved
www.5flagsspeedway.com
≠New Smyrna Speedway
Location: New Smyrna Beach, FL
1/2 mile asphalt
www.newsmyrnaspeedway.org
≠Orlando Speedworld Speedway
Location: Orlando, FL
3/8 mile asphalt
www.orlandospeedworld.com
GEORGIA
≠Gresham Motorsports Park
Location: Jefferson, GA
1/2 mile asphalt
www.greshammotorsportspark.com
≠Road Atlanta
Location: Braselton, GA
2.54 mile asphalt road course
www.roadatlanta.com
IDAHO
≠Magic Valley Speedway
Location: Twin Falls, ID
1/3 mile paved
www.magicvalleyspeedway.com
ILLINOIS
≠Rockford Speedway
Location: Rockford, IL
1/4 mile paved
www.rockfordspeedway.com
IOWA
≠Adams County Speedway
Location: Corning, IA
1/2 mile dirt
www.acspeedway.com
≠Iowa Speedway
Location: Newton, IA
7/8 mile paved
www.iowaspeedway.com
LEGEND:
Louisiana
≠Revolution Park Racing and
Entertainment Complex
Location: Monroe, LA
3/8 mile paved
www.revolutionparkentertainment.com
MAINE
≠Beech Ridge Motor Speedway
Location: Scarborough, ME
1/3 mile paved
www.beechridge.com
MICHIGAN
≠Kalamazoo Speedway
Location: Kalamazoo, MI
3/8 mile paved
www.kalamazoospeedway.com
MINNESOTA
≠Brainerd International Raceway
Location: Brainerd, MN
2.5 mile asphalt road course
www.brainerdraceway.com
≠Elko Speedway
Location: Elko, MN
3/8 mile paved
www.elkospeedway.com
≠Raceway Park
Location: Shakopee, MN
1/4 mile paved
www.goracewaypark.com
MISSOURI
≠Lebanon I-44 Speedway
Location: Lebanon, MO
3/8 mile paved
www.i44speedway.net
NEBRASKA
≠I-80 Speedway
Location: Omaha, NE
4/10 mile dirt
www.neracewaypark.com
≠ LOCAL ≠ REGIONAL ≠ LOCAL & REGIONAL
≠Caraway Speedway
Location: Asheboro, NC
.455 mile paved
www.carawayspeedway.com
≠Charlotte Motor Speedway
Location: Concord, NC
1/4 mile asphalt
www.charlottemotorspeedway.com
≠Hickory Motor Speedway
Location: Newton, NC
.363 mile asphalt
www.hickorymotorspeedway.com
≠Rockingham Speedway
Location: Rockingham, NC
1.017 miles paved
www.rockinghamspeedway.com
≠Southern National Motorsports Park
Location: Lucama, NC
4/10 mile paved
www.snmpark.com
OHIO
≠Columbus Motor Speedway
Location: Columbus, OH
1/3 mile paved
www.columbusspeedway.com
≠Kil-Kare Speedway
Location: Xenia, OH
3/8 mile paved
www.kilkare.com
≠Lake County Speedway
Location: Painesville, OH
1/5 mile paved
www.lakecountyspeedway.com
≠Limaland Motorsports Park
Location: Lima, OH
1/4 mile dirt
www.limaland.com
≠Junction Motor Speedway
Location: McCool Junction, NE
3/8 mile dirt
www.junctionmotorspeedway.com
OKLAHOMA
≠Salina Highbanks Speedway
Location: Salina, OK
4/10 mile dirt
www.salinahighbanksspeedway.com
NEVADA
≠The Bullring at Las Vegas Motor Speedway
Location: Las Vegas, NV
.375 mile asphalt
www.lvms.com/bullring/
PENNSYLVANIA
≠CNB Bank Raceway Park
Location: Clearfield, PA
.52 miles paved
www.theracewaypark.com
NEW HAMPSHIRE
≠Canaan Fair Speedway
Location: Canaan, NH
3/8 mile paved
www.canaanspeedways.com
≠Grandview Speedway
Location: Bechtelsville, PA
1/3 mile dirt
www.grandviewspeedway.com
≠Lee USA Speedway
Location: Lee, NH
3/8 mile paved
www.leeusaspeedway.com
≠Monadnock Speedway
Location: Winchester, NH
1/4 mile paved
www.monadnockspeedway.com
≠New Hampshire Motor Speedway
Location: Loudon, NH
1.058 mile asphalt
www.NHMS.com
NEW MEXICO
≠Napa Motor Speedway
Location: Albuquerque, NM
1/2 mile paved
www.sandia-speedway.com
NEW YORK
≠Chemung Speedrome
Location: Chemung, NY
3/8 mile asphalt
www.chemungspeedrome.net
≠Holland Motorsports Complex
Location: Holland, NY
3/8 mile paved
www.hollandspeedway.com
≠Lake Erie Speedway
Location: Erie, PA
1/3 mile asphalt
www.canaanspeedways.com
≠Motordrome Speedway
Location: Smithton, PA
1/2 mile paved
www.motordrome.com
SOUTH CAROLINA
≠Greenville Pickens Speedway
Location: Greenville, SC
1/2 mile paved
www.greenvillepickens.com
≠Myrtle Beach Speedway
Location: Myrtle Beach, SC
1/2 mile paved
www.myrtlebeachspeedway.com
TENNESSEE
≠Bristol Motor Speedway
Location: Bristol, TN
.533 mile concrete
www.bristolmotorspeedway.com
≠Kingsport Speedway
Location: Kingsport, TN
3/8 mile concrete
www.newkingsportspeedway.com
≠Riverhead Raceway
Location: Riverhead, NY
1/4 mile paved
www.riverheadraceway.com
TEXAS
≠Houston Motorsports Park
Location: Houston, TX
3/8 mile asphalt
www.houstonmotorsportspark.com
≠Spencer Speedway
Location: Williamson, NY
1/2 mile paved
www.spencerspeedway.org
≠Thunderhill Raceway
Location: Kyle, TX
3/8 mile asphalt
www.thunderhillraceway.com
NORTH CAROLINA
≠Bowman Gray Stadium
Location: Winston-Salem, NC
1/4 mile paved
www.bowmangrayracing.com
UTAH
≠Miller Motorsports Park
Location: Tooele, UT
4.5 mile asphalt road course
www.millermotorsportspark.com
VERMONT
≠Devil’s Bowl Speedway
Location: West Haven, VT
4/10 mile asphalt
www.devilsbowlspeedwayvt.com
VIRGINIA
≠Langley Speedway
Location: Hampton, VA
4/10 mile paved
www.langley-speedway.com
≠Motor Mile Speedway
Location: Radford, VA
.416 mile paved
www.motormilespeedway.com
≠Richmond International Raceway
Location: Richmond, VA
3/4 mile asphalt
www.rir.com
≠South Boston Speedway
Location: South Boston, VA
4/10 mile asphalt
www.southbostonspeedway.com
WASHINGTON
≠Evergreen Speedway
Location: Monroe, WA
3/8 & 5/8 mile paved
www.evergreenspeedway.com
≠Spokane County Raceway
Location: Spokane, WA
1/2 mile asphalt
www.spokanecountyraceway.com
WISCONSIN
≠Cedar Lake Speedway
Location: New Richmond, WI
3/8 mile dirt
www.cedarlakespeedway.com
≠LaCrosse Fairgrounds Speedway
Location: West Salem, WI
.545 & 1/4 mile paved
www.lacrossespeedway.com
CANADA
≠Auto Clearing Motor Speedway
Location: Saskatoon, SK
1/3 mile asphalt
www.autoclearingmotorspeedway.ca
≠Autodrome St. Eustache
Location: St. Eustache, QC
4/10 mile paved
www.autodrome.ca
≠Barrie Speedway
Location: Barrie, ON
1/3 mile asphalt
www.barriespeedway.com
≠Canadian Tire Motorsport Park
Location: Bowmanville, ON
2.459 mile asphalt road course
and 1/3 mile mile asphalt oval
www.mosport.com
≠Circuit de Trois-Rivieres
Location: Trois-Rivieres, QC
1.53 mile temporary street course
www.gp3r.com
≠Circuit ICAR
Location: Mirabel, QC
3.8 mile concrete road course
www.circuiticar.com
≠Delaware Speedway
Location: Delaware, ON
1/2 mile asphalt
www.delawarepeedway.com
≠Edmonton International Raceway
Location: Wetaskiwin, AB
1/4 mile asphalt
www.edmontonraceway.com
≠Kawartha Speedway
Location: Fraserville, ON
3/8 mile asphalt
www.kawarthaspeedway.com
≠Motoplex Speedway: Event Park
Location: Vernon, BC
1/2 mile asphalt
www.motoplexspeedway.com
≠Riverside International Speedway
Location: Antigonish, NS
1/3 mile asphalt
www.riversidespeedway.ca
*Track list subject to change
18