The AzA Gazette

The AzA Gazette
AzA Gazette
1 The Azteca America Newsletter
A p r i l - M a y 2 0 11 • E d i t i o n 6
The Azteca America Monthly Newsletter for Clients, Friends and Associates
Infront Upfront Kickoff at Mexico
City Studios
The upfront season is on its way and Azteca America is once again following its successful strategy of
personal presentations to key clients across the nation.
The presentations begin in Mexico City on April 27. From there, presentations will continue across the
country through July.
Content
Upfront 2011-2012
Deporte Caliente Takes
Daily Sports Coverage
to the Max
Upcoming Azteca
Stations Group 5 de Mayo
Celebrations
Al caer la noche
Coming in May
Local News Launched in
Los Angeles, Chicago and
2
With the theme of “Cada vez somos más” or “We’re more every day,” the Upfront message is centered
on expanded coverage; HD programming in 2012; New talent and expanded infrastructure; continued
programming excellence; continued superior product integration options and digital platforms.
Coverage expansion includes the migration from low to full-power stations in Dallas and Houston, with
more exciting distribution gains expected for the upcoming season.
3
3
3
3
San Francisco
4
Ricardo Salinas Elected
Director Of The International
Academy Of Television Arts
& Sciences
5
Iniciativa México Promotes
Social Action6
Andrea Marti Takes
New York by Storm
6
Azteca America Posts
Largest Coverage Increases
of Hispanic Networks
7
Azteca Personalities at
Calle 8 Festival in Miami 7
Contacts8
Azteca America will also begin HD transmissions in the next twelve months, which will also be available
on key pay TV services in top markets.
On the production front, Azteca will inaugurate10 cutting-edge digital studios during the first quarter of
2012, creating the most-advanced digital soundstages in Latin America.
Advances in the creative process also include the hiring of over 15 international stars to complement
existing Azteca talent to continue to raise the bar of production values. New names include Bibi Gaytan,
Edith González, Mauricio Islas, Eduardo Capetillo, Gaby Spanic, Michelle Vieth and Tatiana, to name a few.
New programs for the 2011-2012 will include a daily sports program, Deporte Caliente, hosted by Luis
García; A home improvement reality format called Cambiando la Casa and the dramatic thriller series
Al Caer la Noche.
cont. p.2
AzA Gazette
The Azteca America Newsletter
2
Upfront 2011-2012
Welcome to our special 2011-2012 Upfront edition of the AzA
Gazette. The future is bright for the upcoming season and we’re
proud share our plans in these pages.
Bob Turner and his team will be visiting many of you with personal
presentations in coming weeks as we continue our successfull infront
strategy. Our story is strong: including coverage and ratings gains,
increased production infrastructure, stronger local operations and
an exciting lineup of program launches, not to mention unmatched
production integration and digital platform options.
Thanks for being an important part of Azteca America. We value
your contribution and look forward expanding our relationship.
Martin Breidsprecher
CEO
Azteca America
cont. from p.1
The new programs will be added to existing
favorites like the high-impact magazine
show Al Extremo; the La Academia musical
reality show; the entertainment news
program Ventaneando with its new format
Ventaneando Renovado, featuring Pati
Chapoy and her stellar cast; the hit talk
show Cosas de la Vida, with Rocío Sánchez
Azuara; as well as other favorite music and
entertainment shows. On the news front,
the network continues with its dynamic
network news program Noticiero Nacional
Azteca America, with anchors Roberto Ruiz
and Christian Lara.
Special events for the season include the
Premios Azteca television and music awards
and the Viña del Mar 2012 music special.
For sports lovers, Azteca America will
transmit 90 games of FLM soccer, as well
as top weekly fights with Box Azteca. Also
returning are sports programs Antesala
Deportiva and DeporTV.
“This is where the magic begins,” said
Azteca America CEO Martin Breidsprecher.
“We’re dedicated to creating the best
television experience for our audiences. We
truly believe in the power of television to
create engaging platforms for viewers and
showcase our clients’ brands.”
“We look forward to sharing these successes
face to face as we embark on a three-month
road trip to visit top clients. We have a great
story to tell,” said Bob Turner, President of Sales.
AzA Gazette
3 The Azteca America Newsletter
Deporte Caliente
Takes Daily
Sports Coverage
to the Max
Upcoming Azteca
Stations Group
5 de Mayo Celebrations
• Azteca America New York- “Festival
del 5 de Mayo”; Sunday May 1- Flushing
Meadows Corona Park in Queens
• Azteca America San Francisco- “5 de
Mayo Celebration”; Sunday May 1 23rd Street in Richmond
• Azteca 54, Los Angeles- “Festejos 5 de
Mayo”; Sunday May 1- Plaza Mexico in Lynwood
Innovative reporting, exclusive interviews and the latest updates
of your favorite sports team are now airing nightly on Deporte
Caliente. Hosted by soccer-legend-turned-analyst Luis García and
Antonio Rosique, the show airs weekdays at 11pm/10 pm CST and
features the best in coverage of the Mexican National Soccer Team,
FLM soccer, MLS soccer, boxing, basketball and more.
Al caer la noche
This new series is full
of suspense, narrating
the chilling stories that
come to life with nightfall.
Exceptional production
values are combined with
an unmatched lineup of
acting talent, including
Juan Manuel Bernal, Ángela Fuste, Pedro Sicard, Sergio Bonilla,
Martín Altomaro and Alberto Guerra.
This weekly single-story series launches on Saturday, April 30 at 10
pm / 9 pm CST.
Coming in May
Cielo Rojo telenovela launches in primetime with an outstanding
cast that includes Edith González, Mauricio Islas, Regina Torné, Hugo
Stglitz, Aura Cristina Geithner, Andrea Noli, Alejandra Lazcano and
Lambda García
AzA Gazette
The Azteca America Newsletter
4
Local News Launched in Los Angeles,
Chicago and San Francisco
As the operations of the Azteca
Stations Group continue to
expand, local news has launched
in Los Angeles, Chicago and
San Francisco. Get all the
latest updates of news in your
community with these fresh and
agile broadcasts.
Los Angeles, airs as 5:30,
Chicago airs at 4:30 pm and San
Francisco at 5:30.
“Information is power and unity
for our community,” said Jorge
Jaidar, Director of the Azteca
Stations Group, with stations in
Los Angeles, New York, Chicago,
San Francisco and Miami.
Ricardo Salinas Elected Director Of
The International Academy Of Television
Arts & Sciences
Grupo Salinas Chairman Ricardo Salinas Pliego has been elected as a Director of the Board of
The International Academy of Television Arts & Sciences, the organization better known for the
International Emmy Awards.
In addition to voting on Academy issues, directors have the opportunity to chair committees and
speak on specific issues before the Board.
“We are proud to have Ricardo join our Board of Directors, said Bruce Paisner, President & CEO
of The International Academy of Television Arts & Sciences. ”He is a distinguished and articulate
leader of the international television community and we look forward to his active participation
in the activities of The International Academy.”
The International Academy is comprised of leading media and entertainment figures from all
sectors of television including internet, mobile and technology.
AzA Gazette
5 The Azteca America Newsletter
More than 50 media companies signed the Agreement
for the News Coverage on Violence in Mexico
Iniciativa México Promotes Social Action
Iniciativa México —one of the most ambitious social action projects in Mexican history, is off and running for its second edition.
The call to participants is to generate ideas to enhance education, community development, environment, citizenship and social wellbeing.
The first four projects and the first four ideas will get financial support, with the winning initiative receiving 10 million pesos.
Iniciativa México included this year the signing of an Agreement for the News Coverage of Violence. The document covers ten points that
were agreed among representatives of more than 50 media companies and institutions, in order to improve the security of journalists and
promote citizen participation.
For more information, visit: http://iniciativamexico.org/
Andrea Marti Takes New York by Storm
Telenovela diva Andrea Mar ti was in the Big Apple in
March for a series of promotional events. Best known
for her role as Angélica in the telenovela “Mujer
Comprada,” Andrea was a live guest for some of
the top Spanish-language radio programs in the New
York area, including Mega 97.9, Amor 93.1 FM and La
Poderosa. Following inter views with program hosts,
she took calls from listeners, where she shared plans
for future projects.
Then it was on to La Prensa, the top Spanish-language
daily newspaper, where she was inter viewed for a
feature ar ticle, and later Teleprensa.
The visit also included a visit to the offices of Azteca
America New York to meet with local staff.
AzA Gazette
The Azteca America Newsletter
6
Azteca America Posts Largest Coverage
Increases of Hispanic Networks
The numbers are in, and Azteca America’s coverage growth is tops in the market.
While Univision and Telemundo decreased their coverage, according to Nielsen penetration estimates comparing Dec. 2010 to March 2011,
Telefutura creeped up less than a half of a percentage point.
Azteca was up four percent in estimated coverage growth, beating out even upstart network Estrella TV in absolute and relative terms,
despite the latter’s much smaller comparison base.
Hispanic Television Household Coverage Growth
(March 2011 vs. December 2010)
4
4%
3
2.8%
2
1
0
Azteca
Personalities
at Calle 8
Festival in
Miami
-0.5% -0.6%
0.3%
The stunning host of Al Extremo, Maria
Teresa Alessandri, and the talented news
anchor Rober to Ruiz were par t of the
celebrations of Miami’s Calle Ocho
Festival, which is known as one of the
largest street festivals in the world.
Ever y year, more than one million visitors
attend the event, which marks the grand
finale of Carnaval Miami with 23 blocks
Source: Nielsen National Hispanic Sample Pentration
Report- Universe Estimates, March 2011
of Latin music, street performers and
international food.
Azteca America sponsored an autograph
signing session for Maria Teresa and
Rober to, which included 2000 talent
cards. People showed up to enjoy food,
music, games, but more than anything, to
enjoy the presence of our talent.
AzA Gazette
7 The Azteca America Newsletter
Contacts:
EXECUTIVES:
Luis J. Echarte, Chairman
Martin Breidsprecher
CEO
(310) 432 7645
[email protected]
Alberto Santini Lara
Executive VP of Programming,
Production and Marketing
011 52 (55) 17201313
Ext. 30816
[email protected]
Bob Turner
President, Network/SpotTV
Sales
(646) 360-1758
[email protected]
Distribution and Affiliate
Relations:
Juan Pablo Álvarez
011 52 (55) 1720 1313
ext. 39803
[email protected]
Fundación Azteca America:
Nathalie Rayes
203 689 5127
[email protected]
Grupo Salinas Corporate
Communications:
Daniel McCosh
011 52 55 1720 0059
[email protected]
For further contacts see our
website
Jorge Jaidar
GM, Azteca Stations Group
(818) 844-1441
[email protected]
A Grupo Salinas Company
www.gruposalinas.com
Editorial Committee
Daniel McCosh, Editor
Linda Garcidueñas
Lorena Herrera
Juan Pablo Álvarez
Ricardo Becerra
Angélica Bengolea
Bruno Rangel
Nathalie Rayes
About Azteca America
Azteca America is the alternative choice in broadcast television
for Spanish speaking families residing in the United States.
Azteca America operates in 66 markets nationwide, and can
also be seen on DIRECTV Mas Channel 441 (AZA 441) and
DISH Network Channel 825. Wholly owned by Mexican
broadcaster TV Azteca, S.A. de C.V., Azteca America has access
to the best programming from TV Azteca’s three national
networks, including a library with over 200,000 hours of original
programming and news from local bureaus in 32 Mexican
states. The network complements Mexican programming with
an innovative line-up of shows from international producers
and distributors to ensure the finest programming for Spanishspeaking viewers and unique advertising solutions for partners
seeking to reach the most dynamic market in the country.