ng_marketing 2015 - Amazon Web Services

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ng_marketing 2015 - Amazon Web Services
NetGalley Marketing Programs
2015 Rate Card and Descriptions
Contact: [email protected]
Current Members:
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A Place for People who Recommend Books
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We Help Books Succeed.
Do You?
Become a Member
It’s Free and Easy
Publishers + Authors
Sign Up for NetGalley Services
Book Discovery Begins Here!
Promote your titles directly to NetGalley’s growing,
active member community of professional readers and
influencers to launch titles, spur reviews and ignite
word-of-mouth.
NetGalley’s members are enthusiastic book
recommenders who visit the site frequently:
over 81% return visits, with over 62% of return
visitors coming 9 or more times per month.
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Discover Books First
Read Books Digitally
Booksellers, librarians, reviewers, educators and media: browse
by category or favorite publishers to request books to review.
Your Profile provides key info about how you recommend and
influence book purchases.
It’s all digital at NetGalley. We support all reading devices and
platforms, and offer friendly and quick support if you need help.
Be Part of a Reading Community
Share Feedback
You have an audience and they want to know what books you
like. Review books, share reviews with your social network (and
publishers & authors), vote on cover images and more.
The book life IS our life. We work with library and bookselling
associations worldwide; provide resources to bloggers and
reviewers; and get newsworthy books in the hands of media. We
help teachers pick new books for their classrooms and professors
build strong reading lists.
Proudly Working with Publishers & Authors Large and Small, Throughout the World
Here’s Your Chance!
Become a Member
It’s Free and Easy
Publishers + Authors
Sign Up for NetGalley Services
Open and click-through rates for our emails are well
above industry standard, and promoted titles are
consistently among the most requested and reviewed
across the site.
Because of the popularity of our programs, and our
commitment to never over-mailing our reader
community, dates are often booked months in
advance for promotions. We encourage you to contact
us for a customized, discounted proposal if you wish to
purchase in bulk.
In 2014 alone, nearly 1,500,000 books were read through NetGalley,
resulting in close to 400,000 reviews and recommendations.
Ask us for up-to-date member demographics, web traffic and social media stats. [email protected]
1
NetGalley Marketing Programs
2015 Rate Card and Descriptions
Contact: [email protected]
2015 Marketing Programs
Free Promotional Opportunities
Ask us about:
• “First Taste” Program: Free for publishers when you update your Publisher
Profile and add new titles. Let your company be the FIRST one new
members find via NetGalley! We include a link to your Publisher Profile in our
daily welcome emails to new members, each day for a full week, reaching
between 900-1,200 members in total.
RESERVE A DATE
• Publishers Lunch’s Buzz Books, coinciding with BookExpo America and
Winter Institute.
• “Recommended Reads” on NetGalley blog to cross-promote:
- ABA’s Indies Introduce and Indie Next Lists
- LibraryReads Picks
- UK Books of the Month
• Monthly “Cover Love” series on the NetGalley blog
• We say congrats! with free newsletters to members featuring:
- University Press Week and ALA's "Best of the Best" (for AAUP members)
- Christian Book Award Winners (for ECPA members)
- Folio Prize Shortlist (for UK publishers)
- Top Favorited Publishers in NetGalley
- Best Books of the Year
• Social media cross-promotion on NetGalley’s Twitter, Facebook, and blog.
• Promotion at industry events: BEA, ALA, LBF, Frankfurt, etc!
Free for UK publishers: Books of the Month
UK Books of the Month (BOTM) features a curated group of titles publishing
each month. Nominate up to two titles per imprint per month, for free.
Inclusion is not guaranteed. If your title is selected as the Book of the Month,
£100 is payable (unless you opt out of that spotlight placement, in which case
your title will be included normally and another spotlight will be selected).
Nominations close at 12pm the day before the promotion runs. A call for
nominations is sent a week before the promotion.
NOMINATE YOUR TITLE
2
NetGalley Marketing Programs
2015 Rate Card and Descriptions
Contact: [email protected]
We have an option for every goal! What’s yours?
Gain overall exposure & impressions for a book
• Take advantage of Featured placement on NetGalley
Introduce a new imprint, build brand loyalty,
boost ‘favorite’ tags
• Update your Publisher Profile and ask to be considered for our
FREE First Taste program
• Announce your company and first titles via a dedicated eblast
(bonus: include a Sampler!)
Generate early buzz
• Consider a Sampler/excerpt promotion
• Offer early (exclusive) access to special target list,
and incentive if they spread the word
Drive requests, reads and reviews
• Participate in our newsletters, sent to members interested in
specific genres (use Editorial Calendar to plan seasonally)
• Book a customized eblast (bonus: include book trailer,
advanced praise, author bio/social links + more!)
Drive activity during a particular time period
• Consider a limited-time Read Now promotion
• Try request “windowing” in conjunction with our
member type-specific newsletters
Offer immediate access to particular members
• Ask us about a widget eblast to custom target list
(bonus: reach members who requested a comp title!)
• FREE: Do a push to your Auto-Approved List
(just ask us if you need advice)
Spur feedback, reviews, social views
• Use a two-tiered eblast campaign to send follow-up to members
who opened the email/were approved/downloaded the
title/etc (bonus: tease access to next book for members who
share review)
Get more booksellers and librarian reads/orders
• Take advantage of our monthly ABA Digital White Box and
Library Edition newsletters
Collect more cover votes
• Ask to be considered for our monthly “Cover Love” blog
series
• Talk to us about announcing a cover reveal on NetGalley
3
NetGalley Marketing Programs
2015 Rate Card and Descriptions
Contact: [email protected]
Dedicated Feed Your Reader eblasts
Targeted to specific members
Price dependent on size of target list and number of titles included
Minimum price $600 / £420 for individual bookings, $500 / £350 for bulk
Our eblasts are extraordinarily successful and our most popular marketing program. Target
the community in the way you want—by genre interest, member type, country, comp title,
prior activity—and promote one title or many titles. Include custom branding for your
company/title/author. We can share many creative examples including multi-tiered
campaigns with a follow-up eblasts to prompt reviews/pre-orders/etc.
This is a great way to run a special promotion (such as offering limited-time
access, or announcing a new series/author/imprint), or generate activity for
a particular title or author.
New for 2015: We’re actively collecting Library and Educator types and by mid-2015 we’ll
be able to target to those segments.
Reserve a date, and we’ll follow-up with you to discuss details and budget.
RESERVE A DATE
EXPANDED FOR 2015
Featured on NetGalley
$300 / £225 per title for a full week
Current Members:
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A Place for People who Recommend Books
New opportunities for exposure on NetGalley.com:
• New! Themed weeks for Featured Titles (see Editorial Calendar)
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• Coming Soon! Showcase a title on Reader Dashboard
We Help Books Succeed.
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DASHBOARD
SHELF
HELP
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23
HOW IT WORKS
Do you have a top reviewed title that’s now on-sale? Do you want more requests, or
pre-orders? Are you promoting an author tour? We’ll help find the best fit for where to
feature your title so it gets the right attention on NetGalley.
FIND TITLES
Get The Newsletter
BROWSE PUBLISHERS
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Search for Title or Author
In My Books
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Jack Terricloth
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Bookseller Exclusives
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Discover Books First
Read Books Digitally
See All Exclusive Titles >
Booksellers, librarians, reviewers,
educators and media: browse
by category or favorite publishers to request books to review.
Your Profile provides key info about how you recommend and
influence book purchases.
It’s all digital at NetGalley. We support all reading devices and
platforms, and offer friendly and quick support if you need help.
See All Your Categories
LEY ME
AL
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SI
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EA
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RESERVE A DATE
BER
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Your Badges
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Post your Badges to your Blog
Favorite Publishers
Book Title Goes Here
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New Adult, Sci Fi & Fantasy
Book Title Goes Here
Book Title Goes Here
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Firstname Lastname
New Adult, Sci Fi & Fantasy
New Adult, Sci Fi & Fantasy
Share
Feedback
Book Title
Goes Here
Firstname Lastname
You have an audience
and they want to know what books you
New Adult, Sci Fi & Fantasy
like. Review books, share reviews with your social network (and
publishers & authors), vote on cover images and more.
Spotlight Title
Publisher Name One
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Publisher Name Five
Book Title Goes Here
by Firstname Lastname
Be Part of a Reading Community
The book life IS our life. We work with library and bookselling
associations worldwide; provide resources to bloggers and
reviewers; and get newsworthy books in the hands of media. We
help teachers pick new books for their classrooms and professors
build strong reading lists.
Request Title
I absolutely loved this book! I have never read the Zellie Wells' trilogy or any other of Stacey
Wallace Benefiel's books, so I came into it with no expectations. I was blown away! The writing is
superb, the dialogue is spot-on, and the pacing of the book kept me flipping pages all the way to
the end.
See All Your Favorites
New Adult, Sci Fi & Fantasy
New Features from NetGalley
Here’s Your Chance!
What Did You Think?
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Your New Titles!
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Cancellation Policy: We require at least 48 hours’ notice before the scheduled send date if you need to cancel a promotion. There is no penalty
for cancelling within that time frame. Last-minute cancellations (less than 48 hours before the scheduled send-date) are subject to a $100/£70 fee.
If you would like to reschedule your promotion there is no fee to do so, but dates are subject to availability.
4
NetGalley Marketing Programs
2015 Rate Card and Descriptions
Contact: [email protected]
EXPANDED FOR 2015
NetGalley Newsletters
$350 / £250 for regular placement, $450 / £325 for spotlight placement.
Fee increases by $50 for Premium editions.
Our successful email newsletters include an average of 10 titles from various
publishers (with cover image, descriptive copy, and link to request the title).
Newsletter spots and placement in the email are filled first-come, first-serve.
SUBMIT YOUR TITLE
Reach members interested in specific genres
A great bargain to get your title in front of members who are most likely to
love it! Open rates for our genre newsletters average 30%, and actually
increased by 33% over the course of 2014.
Reach All Librarians
A very cost-effective way to drive librarian recommendations, LibraryReads
nominations, and library orders. Open rate averages 33%, and actually
increased by 26% over the course of 2014!
New! Reach Educators
We’ve experienced strong growth in educator segment of our community, so
we’re introducing several newsletters just for them in 2015.
We Love New Ideas!
Are you planning a cover reveal, author chat, special event, blog tour,
giveaway, etc?
We’re ready to brainstorm what would work best within your campaign Let’s Talk!
Author Inteview
PAGES
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Author Interviews: Coming Soon!
Compliments
Before You Request
with Emily St. John Mandel
We’ll start featuring author interviews via Feedbooks. For
maximum impact, promote in conjunction with full campaign.
Contact us for more info.
Blog Home
Marketing
NetGalley Author Inteview
Ms. Mandel’s fourth novel Station Eleven is about a traveling Shakespearean
theatre company in a post-apocalyptic North America. It's also about friendship,
memory, love, celebrity, our obsession with objects, oppressive dinner parties,
comic books, and knife-throwing.
Contact Us
Press
Partnerships
FEATURES
Blogger Spotlight
Cover Love
Station Eleven
Emily St. John Mandel
Request It!
Station Eleven is published in the US by
Knopf Doubleday Publishing Group
See More of Their Titles
IndieNext
HELP
FAQ
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Question One Would Go In This Space Right Here?
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Preliminary Concept Art for Author Interviews
Cancellation Policy: We require at least 48 hours’ notice before the scheduled send date if you need to cancel a promotion. There is no penalty
for cancelling within that time frame. Last-minute cancellations (less than 48 hours before the scheduled send-date) are subject to a $100/£70 fee.
If you would like to reschedule your promotion there is no fee to do so, but dates are subject to availability.
5
NetGalley Marketing Programs
2015 Rate Card and Descriptions
Contact: [email protected]
“Digital White Box” in partnership with the
American Booksellers Association
$500 per title; monthly email newsletter
A great opportunity to get your titles directly in the
hands of indie booksellers! Sent to exclusive list of
American Booksellers Association member stores.
Recipients of the email are pre-approved to view titles
on NetGalley by clicking on a secure widget link. Each
“Digital White Box” contains up to 15 titles and spots
are filled first-come, first-serve. Averaging a 68% open rate!
Plus! Additional exposure for Indie Next List titles: Titles selected for the Indie Next list will receive additional,
free promotion on NetGalley’s blog. Don’t forget, NetGalley bookstore members can nominate titles for Indie
Next via NetGalley!
SUBMIT YOUR TITLE
Discounted Programs for Single-Title Clients
NetGalley is proud to support independent authors, as well as publishers of all
sizes. We’re offering single-title clients a special bundle that includes a title listing
and one spot in any scheduled NetGalley Newsletter. This bundle must be
purchased as part of the title listing, and newsletter spots are subject to availability.
READ MORE ABOUT GETTING STARTED HERE
Are you a member of the Independent Book Publishers Association? If you are
using the IBPA NetGalley Review Express program, you can also take part in the
IBPA-NetGalley Marketing Programs.
VISIT THE IBPA WEBSITE TO LEARN MORE
Cancellation Policy: We require at least 48 hours’ notice before the scheduled send date if you need to cancel a promotion. There is no penalty
for cancelling within that time frame. Last-minute cancellations (less than 48 hours before the scheduled send-date) are subject to a $100/£70 fee.
If you would like to reschedule your promotion there is no fee to do so, but dates are subject to availability.
7
NetGalley Marketing Programs
2015 Rate Card and Descriptions
Contact: [email protected]
2015 US / Worldwide Editorial Calendar
Featured titles are consistently among the most requested and reviewed titles across the entire NetGalley site.
Ask for up-to-date member demographics, web traffic, and newsletter / social media stats.
Use this form to submit titles.
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
NEWSLETTERS
FEATURED ON NETGALLEY
Jan 9: Educator Edition NEW
Jan 14: Spring Adult Fiction*
Jan 23: Library Edition (ALA Midwinter Preview)*
Jan 23: ABA Digital White Box
Jan 28: Spring Adult Non-Fiction*
• Spring Fiction and Non-Fiction
Feb 4: Spring Biography & Memoir
Feb 11: Spring Children’s/Middle Grade
Feb 18: Women’s Fiction
Feb 20: Library Edition (all genres)
Feb 20: ABA Digital White Box
Feb 25: Cooking, Food & Wine
• Spring Children’s/Middle Grade
• “Love”-ly Titles
• “Guess our Theme” (Social Media Frenzy)
NEW
Mar 4: Teen & YA (Very Popular, Book Soon!)*
Mar 11: Parenting & Families
Mar 20: Library Edition (all genres)
Mar 20: ABA Digital White Box
Mar 25: Debut Authors*
• Reads for Parents, Teachers & Teens
• “Lucky” Titles / Green Covers
• Debut Authors (Nominate a First-Time Author)
• Christian Titles (for Easter)
Apr 1: Poetry (National Poetry Month)
Apr 8: Sci-Fi & Fantasy
Apr 17: Library Edition (all genres)
Apr 17: ABA Digital White Box
Apr 22: Mystery & Thriller
Apr 29: Christian Book Award Winners**
• Poetry Titles
• Earth Day / Environmental Titles
May 1: LGBT Titles
May 6: Summer Reads*
May 15: Library Edition (all genres)
May 15: ABA Digital White Box
May 20: BEA Preview Edition*
• “Prep for Summer” Reads
• Ask us about our annual Wellness Challenge for
members*
• BEA Preview Titles
Jun 3: BEA Wrap-Up*
Jun 10: ThrillerFest Preview
Jun 12: Religion & Spirituality
Jun 19: Library Edition (ALA Annual Preview)*
Jun 19: ABA Digital White Box
Jun 24: Fall Fiction & Literature*
Jun 26: Library Edition (ALA’s “Best of the Best
from American University Presses”)**
• Fall Fiction & Non-Fiction
This Editorial Calendar was published November 4, 2014 and is subject to change.
* denotes a Premium Edition (sent to a larger target list, increased price). Single title clients not eligible.
** denotes a free newsletter. Inclusion determined by event/nominations. Contact us for more info.
7
NetGalley Marketing Programs
2015 Rate Card and Descriptions
Contact: [email protected]
2015 US / Worldwide Editorial Calendar (Continued)
JULY
AUGUST
NEWSLETTERS
FEATURED ON NETGALLEY
Jul 1: Comics/Graphic Novels (Comic-Con)
Jul 8: Fall Non-Fiction*
Jul 15: Romance (RWA Preview)
Jul 22: Business
Jul 24: Library Edition (all genres)
Jul 24: ABA Digital White Box
Jul 29: Teen & YA (Very Popular, Book Soon!)*
• Comics & Graphic Novels
• Romance Titles
Aug 5: Children’s/Middle Grade NEW
Aug 12: History/Politics
Aug 19: Educator Edition (“Back to School”)
Aug 21: Library Edition (all genres)
Aug 21: ABA Digital White Box
Aug 26: Health/Self-Help
• “Books for the Classroom”
NEW
SEPTEMBER
Sep 2: Debut Authors*
Sep 9: Holiday Titles*
Sep 11: Library Edition (all genres)
Sep 11: ABA Digital White Box
Sep 16: Cooking, Food & Wine
Sep 23: Sci-Fi & Fantasy
Sep 30: New Adult
• Debut Authors (Nominate a First-Time Author)
• “Next in a Series” books
OCTOBER
Oct 7: Top Favorited Publishers**
Oct 16: Library Edition (all genres)
Oct 16: ABA Digital White Box
Oct 21: Mystery & Thriller
Oct 28: Biography & Memoir
• Mysteries, Thrillers, and Horror
• “Holidays are coming” Titles
NOVEMBER
Nov 4: Teen & YA (Very Popular, Book Soon!)*
Nov 9: University Press Week (AAUP)**
Nov 13: Library Edition (all genres)
Nov 13: ABA Digital White Box
Nov 18: Romance
• University Press Week Titles (AAUP)**
• “Best Books of the Year”**
• “Be Thankful for Reading” Week
DECEMBER
Dec 11: Library Edition (all genres)
Dec 11: ABA Digital White Box
• “New Year, New You” (Health/Self-Help)
• Holiday Titles
This Editorial Calendar was published November 4, 2014 and is subject to change.
* denotes a Premium Edition (sent to a larger target list, increased price). Single title clients not eligible.
** denotes a free newsletter. Inclusion determined by event/nominations. Contact us for more info.
8
NetGalley Marketing Programs
2015 Rate Card and Descriptions
Contact: [email protected]
2015 UK / Worldwide Editorial Calendar
UK Books of the Month (BOTM) features a curated group of titles publishing each month. Nominate up to two titles
per imprint per month, for free. Inclusion is not guaranteed. If your title is selected as the Book of the Month, £100
is payable (unless you opt out of that spotlight placement, in which case your title will be included normally and
another spotlight will be selected). Nominations close at 12pm the day before the promotion runs. A call for
nominations is sent a week before the promotion.
All other newsletters are priced individually. Use this form to submit titles.
Publishers from all territories can participate in any of our programs, but in addition we have newsletters just for
our UK member community, as noted in bold below. All other newsletters are sent to members regardless of
region, who have expressed an interest in that genre, so take advantage for titles with worldwide rights.
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
NEWSLETTERS
FEATURED ON NETGALLEY
Jan 14: Spring Adult Fiction
Jan 21: BOTM (March)**
Jan 28: Spring Adult Non-Fiction*
• Spring Fiction and Non-Fiction
Feb 4: Spring Biography & Memoir
Feb 10: Folio Prize Shortlist announcement**
Feb 18: Women’s Fiction
Feb 24: BOTM (April)**
Feb 25: Cooking, Food & Wine
• Spring Children’s/Middle Grade
• “Love”-ly Titles
• “Guess our Theme” (Social Media Frenzy)
Mar 4: Debut Authors
Mar 11: Parenting & Families
Mar 25: Indie Authors (LBF Preview)
Mar 30: BOTM (May)**
March: School Library Association promotion**
• Reads for Parents, Teachers & Teens
• “Lucky” Titles / Green Covers
• Debut Authors (Nominate a First-Time Author)
• Christian Titles (for Easter)
Apr 1: Poetry
Apr 8: Sci-Fi & Fantasy
Apr 22: Mystery & Thriller
April 23: BOTM (June)**
• Poetry Titles
• Earth Day / Environmental Titles
May 1: LGBT Titles
May 6: Summer Reads*
May 27: BOTM (July)**
• “Prep for Summer” Reads
• Ask us about our annual Wellness Challenge for
members*
Jun 10: Harrogate Preview** (Mystery/Thrillers)
Jun 12: Religion & Spirituality
Jun 17: BOTM (August)**
Jun 24: Fall Fiction & Literature
• Fall Fiction & Non-Fiction
This Editorial Calendar was published November 4, 2014 and is subject to change.
* denotes a Premium Edition (sent to a larger target list, increased price). Single title clients not eligible.
** denotes a free newsletter. Inclusion determined by event/nominations. Contact us for more info.
9
NetGalley Marketing Programs
2015 Rate Card and Descriptions
Contact: [email protected]
2015 UK / Worldwide Editorial Calendar (Continued)
NEWSLETTERS
FEATURED ON NETGALLEY
Jul 1: Comics/Graphic Novels
Jul 8: Fall Non-Fiction
Jul 15: Romance
Jul 29: Teen & YA (Very Popular, Book Soon!)*
Jul 22: Business
July 23: BOTM (September)**
July: School Library Association promotion**
• Comics & Graphic Novels
• Romance Titles
Aug 12: History/Politics
Aug 26: Health/Self-Help
Aug 27: BOTM (October)**
• “Books for the Classroom”
Sep 2: Debut Authors*
Sep 16: Cooking, Food & Wine
Sep 23: Sci-Fi & Fantasy
Sept 24: BOTM (November)**
Sep 30: New Adult
• Debut Authors (Nominate a First-Time Author)
• “Next in a Series” books
Oct 7: Top Favorited UK Publishers**
Oct 21: Mystery & Thriller
Oct 26: BOTM (December/January)**
Oct 28: Biography & Memoir
• Mysteries, Thrillers, and Horror
• “Holidays are coming” Titles
NOVEMBER
Nov 4: Teen & YA (Very Popular, Book Soon!)*
Nov 25: UK BOOKS OF THE YEAR**
Nov 18: Romance
• University Press Week Titles (AAUP)**
• “Best Books of the Year”**
• “Be Thankful for Reading” Week
DECEMBER
Dec 16: Holiday Titles*
Dec: School Library Association promotion**
• “New Year, New You” (Health/Self-Help)
• Holiday Titles
JULY
AUGUST
SEPTEMBER
OCTOBER
This Editorial Calendar was published November 4, 2014 and is subject to change.
* denotes a Premium Edition (sent to a larger target list, increased price). Single title clients not eligible.
** denotes a free newsletter. Inclusion determined by event/nominations. Contact us for more info.
10