metro mode`s bloggers

METRO MODE’S BLOGGERS
PETRA TUNGÅRDEN
A blog mixing fashion with fitness, interior design and lifestyle content. Petra shares her
busy life as Editor in Chief of Metro Mode Magazine and editor of Metro Mode Home.
On her own home front, recently engaged Petra is in the midst of the flat renovation
project of her life. The blog features a variety of brands, covering everything from budget
bargains to luxury indulgences. Petra loves interior design, fitness, beauty and travel.
Instagram: @petratungarden
Follower: 110 000
Unique visitors/week: 60 000
MARTIN HANSSON
Sweden’s biggest men’s fashion profile. Keen to improve your look and keep up with style
news and shopping tips? Then Martin’s blog is for you. A variety of brands feature here,
centring on the men’s fashion available in store at any given time. Martin has previously
collaborated with prestigious Louis Vuitton and H&M, among others. Martin likes to keep
active, enjoys running and finds inspiration through travel and entertainment.
Instagram: @martinhanssons
Follower: 28 000
Unique visitors/week: 5 000
FLORA WISTRÖM
Writer and illustrator Flora mixes photography with literature and vintage on her blog.
The content features plenty of images, as well as the odd column. Flora’s interest in
food, books and vintage permeates the entire blog, and influences her sense of fashion
too. She will be publishing her first novel in the near future.
Instagram: @florawis
Follower: 22 000
Unique visitors/week: 25 000
LINN HERBERTSSON
Linn has been writing one of Sweden’s biggest lifestyle blogs for years, focusing on
fashion, beauty, food, fitness, adventure, travel and love. She also has an interest in
interior design, yoga, trends and jewellery. Linn mixes luxury and budget buys and posh
Stockholm style with rural romanticism.
Instagram: @linnherbertsson
Follower: 16 500
Unique visitors/week: 9 000
TESS MONTGOMERY
Model Tess lives and works in London and her blog lets readers follow her at work, on
modelling jobs, at home with her husband and puppy Olive, on castings and trips. At
the moment she is decorating a house is south London which she recently renovated
together with her husband Garth. Tess practices yoga, cross fit and keeps a healthy diet.
She also treats her readers to clothing inspiration, trend alerts and beauty tips.
Instagram: @tessmontgomery
Follower: 10 000
Unique visitors/week: 7 000
SOFIA PT-FIA SJÖSTRÖM
Personal trainer and nutritionist Sofia runs one of Sweden’s biggest, multi-award winning
health and fitness blogs. She is also health and fitness editor for Metro and metromode.
Sofia often writes about fitness, inspiration and healthy eating from a relaxed, common
sense perspective. She is an ambassador for Norwegian sports brand Kari Traa and her second book will be published later this year. As if this wasn’t enough, she also runs her own
podcast, ‘Ofiltrerat’ (Unfiltered), featuring in-depth interviews with various personalities.
Instagram: @ptfia
Follower: 31 000
Unique visitors/week: 17 000
METRO MODE’S BLOGGERS
SANDRA BEIJER
Author, copywriter and writer Sandra Beijer runs one of Sweden’s biggest blogs, which
focuses on everything that she enjoys: books she reads, movies she likes, places she
visits and other things that occupy her mind, such as food, parties and spending time
with friends. Sandra’s debut novel ‘Det handlar om dig’ (It’s about you) was published
in 2014 and she has more books in the pipeline!
Instagram: @sandrabeijer
Follower: 34 000
Unique visitors/week: 55 000
SANNE ALEXANDRA
Sanne Alexandra is the career woman behind her eponymous clothing brand. Her readers are treated to insights into Sanne’s day-to-day life in New York, where she lives with
NHL-player boyfriend Jacob Josefsson. Sanne loves to work out and look after her body.
She’s also passionate about make-up and hair care.
Instagram: @sannealexandra
Follower: 28 000
Unique visitors/week: 6 500
FANNY EKSTRAND
Fanny mixes gorgeous outfits with humour and insights into her work as content manager for nelly.com. She also contributes editorial content for metromode.se. Stockholm
native Fanny loves to share the city’s gems with her readers, along with inspiration and
feelings in the form of stunning images.
Instagram: @fannyekstrand
Follower: 6 000
Unique visitors/week: 2 500
HENRIETTA FROMHOLTZ
Henrietta Fromholtz is 24 and has a real zest for life. Lucky enough to be working in
her dream job as Community Manager for the start-up Wrapp, Henrietta loves jewellery that sparkles and would pick a virgin piste over a sun-lounger in Palma every time.
Henrietta’s blog offers readers an unfiltered glimpse of both the colourful and the grey
days of her life.
Instagram: @henrietta.fromholtz
Follower: 2 800
Unique visitors/week: 7 000
EMELIE WIKSTRÖM
Borås stylist who blogs about travel, trends and her love of timeless fashion and classic pieces. Tag along on styling jobs all around the world and be inspired by Emelie’s
magical sense of style!
Instagram: @wikstromemelie
Follower: 8 200
PAMELA BELLAFESTA
Metro Mode’s new fashion and beauty editor. Pamela’s days are spent on various shoots
and styling assignments. She also offers readers beauty tips and lots of inspiring outfits.
Pamela is well known in the Swedish fashion industry and can list a range of prestigious
assignments on her CV.
Instagram: @Pambellafesta
Follower: 6 000
Unique visitors/week: 2 000
METRO MODE’S BLOGGERS
PHILIP CONRADSSON
Style pro Philip is never off the mark when it comes to fashion, and he shares his looks
on his blog every week. His own photos feature alongside ‘inspo’ snaps from Milan,
Paris and New York. Philip, dubbed ‘hot’ Philip by the fashion industry, also supplies his
readers with hands-on shopping tips on a daily basis. Philip works as visual merchandiser for Morris in Stockholm.
Instagram: @philipconradsson
Follower: 13 000
Unique visitors/week: 2 000
KEVIN TRIGUERO
Given that Kevin works as a model and personal trainer, it is only natural that his blog
should focus heavily on fitness, health and fashion. Readers get to follow his day-to-day
life, where no two days are the same. Kevin currently lives in Barcelona where he works
as a model full time.
Instagram: @kevintriguero
Follower: 52 000
Unique visitors/week: 3 000
NYC STREET JOURNAL
Kristoffer Levin, aka NYC Street Journal, blogs about street style, sneakers and life in
the Big Apple while updating his readers on the latest fashion events and men’s fashion
collections.
Instagram: @nycstreetjournal
Follower: 1 600
Unique visitors/week: 1 000
NIKLAS BERGLIND
Niklas Berglind is a stylist, dancer, music theatre artist, fashion editor of QX magazine
and a frequent guest on TV4’s Nyhetsmorgon. His blog features writings on fashion,
style and fitness.
Instagram: @niklasberglind
Follower: 9 700
Unique visitors/week: 1 500
SANNA FISCHER
Sanna Fischer Nordström works as a stylist within interior design and kids’ fashion. After many years in the magazine industry, she has now joined Metro Mode Home. Sanna
shares an ever-changing home north of Stockholm with her husband and their three
children; Tod, Lou and Noa.
Instagram: @sannafischernordstrom
Follower: 13 000
Unique visitors/week: 8 000
JULIA K
Welcome to Julia’s world of beautiful things! Interior décor dreams, projects, secondhand finds, beauty, country life, tasty treats, scatter cushions galore, clothes, flowers
and everything else that she loves. Julia lives in a house from the turn of the last century
with her husband and three children; Noell, Elle and Belle, and runs an interior design
store alongside her successful blog.
Instagram: @khouri.julia
Follower: 22 500
Unique visitors/week: 10 000
METRO MODE’S BLOGGERS
LINN EKLUND
21-year-old Linn Eklund runs a fashion blog alongside her job as showroom coordinator
for an international design company, which involves plenty of travel and a varied working day. Linn’s passion is out-there, timeless fashion, travel and everything that spells
action-packed days. Having spent two years living abroad, in Hawaii and in Paris, she
has now settled in Stockholm.
Instagram: @linneklund
Follower: 5 300
Unique visitors/week: 5 000
SARA EDSTRÖM
Sara is a London-loving 22-year-old who studies graphic design and Berghs and loves photography. Her inspiring blog showcases her day-to-day activities; the food she
cooks, the clothes she wears and all her amazing friends.
Instagram: @cupidbow
Follower: 6 300
Unique visitors/week: 4 000
LINN WIBERG
Linn loves the Internet, writing, travelling, drinking whiskey and hanging out on rooftops.
At the moment she’s enrolled at her dream school, Hyper Island, and on her way to
becoming a self-styled ‘digital media wizard’.
Instagram: @linnwiberg
Follower: 3 500
Unique visitors/week: 2 500
DASHA GIRINE
Dasha works in events and PR and blogs about career matters, cooking and eating and
drinking in Stockholm, with the odd OOD thrown in for good measure! She runs her own
events company, Helium Studios, together with friend and colleague Maxinne Björk. In
addition to the aforementioned topics, Dasha also writes about love, single life and her
interest in good food and wine.
Instagram: @dondasha
Follower: 25 000
Unique visitors/week: 20 000
FOODJUNKIE
Edita Renlund, the woman behind Foodjunkie, LOVES food. Avocado smoothies, colourful soup suppers and breakfast ideas – her blog offers heaps of inspiration for delicious, and healthy, eating. When Edita spends time at her home in southern Spain,
locally-grown vegetables and fruit play a natural role in her cooking. She also writes
about her life as a new mummy to daughter Alba, in which coffee breaks, baking and
long walks play a prominent role.
Instagram: @foodjunkieblog
Follower: 18 000
Unique visitors/week: 5 000
ANDREA BRODIN
Andrea Brodin is an interior decorator, designer, project manager and known to many
Swedes from TV programmes such as Homestyling, Till Salu, Arga Snickaren, Hotellräddaren and Nyhetsmorgon. She also has her own design label: By Andrea Brodin. Her
blogs lets readers follow her day-to-day life, both at work and at home, resulting in a
great mix of parenting, entrepreneurship and romantic getaways to Switzerland, which
is where her boyfriend lives.
Instagram: @byandreabrodin
Follower: 12 000
Unique visitors/week: 12 000
METRO MODE’S BLOGGERS
ATILIO
Sandra Lundin, or Atilio, as her blog is known, is the DIY queen from Karlsborg. Her
blog features just about anything that catches her eye, and that means that readers
can expect plenty of mouth-watering recipes, grow-your-own tips, guides, a thoughtprovoking text or two and stunning images.
Instagram: @myatilio
Follower: 30 500
Unique visitors/week: 8 000
TRÄNINGSGLÄDJE
Health and fitness blog Träningsglädje was started by Åre resident Sara Rönne in 2006.
Here you can read about running, cycling, skiing, swimming, weights training, fitness
trips, thoughts on health, exercise and life, and of course a whole lot of food and recipes.
Instagram: @sararonne
Follower: 3 500
Unique visitors/week: 6 000
JOSEFINES YOGA
Blogger Josefine Bengtsson finds balance through yoga, meditation and other interesting techniques. In addition to teaching yoga in Sweden, she also runs the popular
travel company Yogiakademin. The blog lets us follow Josefine around the world as she
practices and teaches yoga to others.
Instagram: @josefinesyoga
Follower: 6 500
Unique visitors/week: 2 500
FANNIE REDMAN
Health coach, personal trainer, nutritionist, Swedish Judo and Brazilian Jiu-jitsu champion, shootfighting/MMA competitor and founder of Stockholm’s Kampsportlabbet.
Fannie’s list of achievements goes on and on, and she shares her life in the gym, exercise regime and diet on her blog.
Instagram: @fannieredman
Follower: 8 100
Unique visitors/week: 2 000
ANJA FORSNOR
Anja Forsnor is a qualified lifestyle coach who focuses on promoting a balanced diet
and a sustainable lifestyle. Her blog offers scrumptious every-day recipes and brilliant
tips for maintaining a healthy diet. Anja’s aim is to promote greener cooking, fewer diets,
restrictions and musts and more of what makes the body and soul feel good; all with
the help of raw materials from the plant kingdom. As a new mother to daughter Lily, she
also offers readers post-natal fitness tips.
Instagram: @anjaforsnor
Follower: 10 500
Unique visitors/week: 6 000